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	<title>Brandware Public Relations</title>
	
	<link>http://brandwarepr.com</link>
	<description>Media relations and communications for enthusiast brands, products and services</description>
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		<title>Hounded by Haters? Keep Calm and Carry On.</title>
		<link>http://brandwarepr.com/2012/hounded-by-haters-keep-calm-and-carry-on/</link>
		<comments>http://brandwarepr.com/2012/hounded-by-haters-keep-calm-and-carry-on/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 14:00:00 +0000</pubDate>
		<dc:creator>Elke Martin</dc:creator>
				<category><![CDATA[Drillbits Blog]]></category>
		<category><![CDATA[crisis management]]></category>
		<category><![CDATA[crisis pr]]></category>
		<category><![CDATA[keep calm and carry guns]]></category>

		<guid isPermaLink="false">http://brandwarepr.com/?p=5173</guid>
		<description><![CDATA[The Susan G. Komen organization&#8217;s response to public anger over its Planned Parenthood funding decision and the current Starbucks response to boycotters who resent its stance on open carry laws represent two very different styles of corporate crisis management. Frankly, I would have thought that the very well-funded Komen machine would have anticipated and mitigated [...]]]></description>
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		<title>Snappy or Snarky, Memorable Sound Bites Require Practice</title>
		<link>http://brandwarepr.com/2012/snappy-or-snarky-memorable-sound-bites-require-practice/</link>
		<comments>http://brandwarepr.com/2012/snappy-or-snarky-memorable-sound-bites-require-practice/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 22:16:43 +0000</pubDate>
		<dc:creator>Elke Martin</dc:creator>
				<category><![CDATA[Drillbits Blog]]></category>
		<category><![CDATA[media quotes]]></category>
		<category><![CDATA[media training]]></category>
		<category><![CDATA[out of context quotes]]></category>
		<category><![CDATA[sound bites]]></category>

		<guid isPermaLink="false">http://brandwarepr.com/?p=5130</guid>
		<description><![CDATA[Distilling your message down to a 3 to 6 second or 140-or-less character sound bite is a basic exercise in any media training session.  It’s also one of the toughest to master. General Motors’ chief Daniel Akerson, while being grilled about the Volt on Capitol Hill, zinged off an excellent one, recently.  Answering a combative [...]]]></description>
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		<title>Seven Tips for Getting More Media Value from your Trade Show Dollars</title>
		<link>http://brandwarepr.com/2012/seven-tips-for-getting-more-media-value-from-your-trade-show-dollars/</link>
		<comments>http://brandwarepr.com/2012/seven-tips-for-getting-more-media-value-from-your-trade-show-dollars/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 14:07:04 +0000</pubDate>
		<dc:creator>Elke Martin</dc:creator>
				<category><![CDATA[Drillbits Blog]]></category>
		<category><![CDATA[marketing dollars]]></category>
		<category><![CDATA[media outreach]]></category>
		<category><![CDATA[trade show]]></category>

		<guid isPermaLink="false">http://brandwarepr.com/?p=5066</guid>
		<description><![CDATA[The New York Times recently published a piece opining that the annual Consumer Electronics Show (CES) is no longer relevant as the place for launching new technology.  One blogger responded by pointing out that trade shows are for wholesaling, not entertaining media.  As my 14-year old niece would say: “True dat.”  Frankly &#8211; good riddance to [...]]]></description>
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		<title>Revv Up for Revvolution.com</title>
		<link>http://brandwarepr.com/2012/revv-up-for-ww-revvolution-com/</link>
		<comments>http://brandwarepr.com/2012/revv-up-for-ww-revvolution-com/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 14:03:06 +0000</pubDate>
		<dc:creator>Brandware Public Relations</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[car customization]]></category>
		<category><![CDATA[enthusiast communities]]></category>
		<category><![CDATA[revvolution]]></category>
		<category><![CDATA[Ryan Randels]]></category>

		<guid isPermaLink="false">http://brandwarepr.com/?p=5045</guid>
		<description><![CDATA[There’s nothing that gives us a bigger dose of adrenaline rush than working with enthusiast communities.  That’s why we’re supercharged about our latest client, www.revvolution.com. Founder Ryan Randels has launched a new auto enthusiast hub with one mission: create the world’s most diverse and authoritative auto knowledge base and social network.  In addition to the [...]]]></description>
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		<title>The Pros &amp; Cons of Pinterest For Brands – Including Platform Demographics</title>
		<link>http://brandwarepr.com/2012/the-pros-cons-of-pintrest-brands-demographics/</link>
		<comments>http://brandwarepr.com/2012/the-pros-cons-of-pintrest-brands-demographics/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 22:24:07 +0000</pubDate>
		<dc:creator>Jared Degnan</dc:creator>
				<category><![CDATA[Drillbits Blog]]></category>

		<guid isPermaLink="false">http://brandwarepr.com/?p=5007</guid>
		<description><![CDATA[We’re always on the hunt for effective new social media tools and platforms for our clients, so we thought we would share our thoughts on the web’s latest obsession: Pinterest. First, a little background, in case you’re not familiar with Pinterest: Pinterest is an online “pin board” that allows users to share and exchange ideas [...]]]></description>
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		<slash:comments>3</slash:comments>
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