Brandweek - News and Features

Welch's Heads to the Vineyards

Alex Palmer — Wed, 11 Nov 2009 01:11:00 EST

'Real. Grape. Goodness' campaign showcases brand's natural offerings.

Nikon Kick Starts Campaign via Twitter

Brian Morrissey — Wed, 11 Nov 2009 11:12:00 EST

Ashton Kutcher launched the effort by tweeting his involvement.

Continental Airlines to Sell Ads on Its Site

Elena Malykhina and Mike Shields — Wed, 11 Nov 2009 10:53:00 EST

Airline partners with Winstar Interactive to cater to marketers.

Women Clicking to Earn Virtual Dollars

Stacy Straczynski — Tue, 10 Nov 2009 05:11:00 EST

Survey finds 78% have clicked on promotions to earn game currency.

SoBe's John Bello Backs Adina Holistics

Kenneth Hein — Tue, 10 Nov 2009 05:02:00 EST

New organic, gluten free beverage line to expand nationwide.

Visa Olympics Effort Goes Global

Elaine Wong — Tue, 10 Nov 2009 02:18:00 EST

Head of global marketing explains why the 'Go World' campaign is more ambitious this year.

Cisco Asks Consumers to 'Flip' for Its Cameras

Brian Morrissey — Tue, 10 Nov 2009 12:41:00 EST

Eight-week holiday push features videos consumers shot using Cisco's technology.

Unilever Shifts Flora/Becel Line to DDB

Andrew McMains — Tue, 10 Nov 2009 12:36:00 EST

The agency is expected to launch a new campaign for the spread line next year.

IBM Digital to Euro RSCG 4D

David Gianatasio — Tue, 10 Nov 2009 12:09:00 EST

The appointment covers Web and digital branding.

Best Buy Spins 'Club Beats'

Alex Palmer — Tue, 10 Nov 2009 07:57:00 EST

Lady Gaga, Dr. Dre promote consumer electronics retailer's DJ-focused offerings.

HTC Gets You

Barbara Lippert — Mon, 09 Nov 2009 12:02:00 EST

Adweek's critic Barbara Lippert on another campaign that targets individuals.

Forecast Downgraded for DOOH

Katy Bachman — Mon, 09 Nov 2009 05:37:00 EST

Even one of the fastest-growing media was not immune to the economy's effects in 2009.

Starbucks Brews Fresh Cup of 'Morning Joe'

Elaine Wong — Mon, 09 Nov 2009 05:09:00 EST

Coffee chain renames its Gold Coast Blend as part of a deal with MSNBC.

Google to Acquire AdMob for $750 Mil.

Brian Morrissey — Mon, 09 Nov 2009 02:25:00 EST

The deal would make Google one of the leading companies for selling mobile ads.

Jamba Juices Up Apparel

Alex Palmer — Mon, 09 Nov 2009 02:10:00 EST

Smoothie chain to develop branded T-shirts and tote bags.

LG Dials Up Celeb-Laden, Middle-Market Strategy

Mike Shields — Mon, 09 Nov 2009 01:44:00 EST

Why the phone maker's marketing plan calls for more spending and celebrity endorsements.

'Up in the Air' Grounds Hilton in Star-Power Marketing

Noreen O'Leary — Mon, 09 Nov 2009 01:44:00 EST

Hotelier reappears on the silver screen, kicks off movie-themed sweepstakes.

HTC Gets You

Barbara Lippert — Mon, 09 Nov 2009 12:02:00 EST

Adweek's critic Barbara Lippert on another campaign that targets individuals.

Does the Hard Sell Work on Social Nets?

Brian Morrissey — Mon, 09 Nov 2009 08:52:00 EST

Publicis Groupe suggests consumers are open to offers amid the chatter.

The Secret to Brand Social Popularity: Discounts

Brian Morrissey — Mon, 09 Nov 2009 08:47:00 EST

Study: 43% of those following brands on Twitter do so because of exclusive deals.

Amid Transition, Rivals Are Descending on Apple

Noreen O'Leary — Sat, 07 Nov 2009 12:01:00 EST

Has the iPhone maker lost a bit of its edge? And what can it do about it?

Mother's Cookies Getting a Rebirth Under Kellogg

Elaine Wong — Sat, 07 Nov 2009 12:01:00 EST

Food giant uses social media in hopes of bringing a once-regional brand national.

Yes, Virginia, Macy's Will Bring Back That Campaign

Elaine Wong — Sat, 07 Nov 2009 12:01:00 EST

Evp-marketing Martine Reardon on why the chain is exhuming last year's campaign.

The Mayo Clinic

Elaine Wong — Sat, 07 Nov 2009 12:01:00 EST

Hellmann’s wants to change mayo from an ordinary condiment into a culinary staple. Are they laying it on too thick?

Social Media Users Talk Brands

Alex Palmer — Fri, 06 Nov 2009 04:26:00 EST

Almost half of Facebookers, Tweeters use networks to share product information.

Coupon Use Continues Resurgence

Fri, 06 Nov 2009 02:32:00 EST

Study finds consumers remain cautious when it comes to spending.

Subway Serves Up Seattle's Best

Sarah Knapp — Fri, 06 Nov 2009 01:45:00 EST

Sandwich chain inks exclusive deal with the Starbucks-owned coffee brand.

Rihanna Gives Voice to Nokia's New Push

Alex Palmer — Thu, 05 Nov 2009 03:43:00 EST

Partnership includes a live streaming concert, music offerings, and a mobile app.

Ikea's U.S. Creative in Play

David Gianatasio — Thu, 05 Nov 2009 01:24:00 EST

Home furnishings giant eyes integration of general-market, Hispanic chores.

Verizon Wireless Fires Back at AT&T

Mike Shields — Thu, 05 Nov 2009 01:20:00 EST

Wireless carrier says a lawsuit filed earlier 'has no merit.'