Brandweek - News and Features

Zappos Review Ignites Agency Ire

Brian Morrissey and Andrew McMains — Tue, 14 Jul 2009 05:18:00 EDT

Working with a hot brand is too much for many agencies to pass up, but it often means pouring in tons of time, effort and money with little chance of succeeding.

Report: Viewers Will Pay for Online Video

Mike Shields — Tue, 14 Jul 2009 04:46:00 EDT

Consumer spending on online video content could reach $3.8 bil. in 2009 despite the recession.

Grey Goose Toasts BET's 'Rising Icons'

Lindsay Gordon — Tue, 14 Jul 2009 01:04:00 EDT

Vodka brand to sponsor TV, concert series featuring emerging artists like Chrisette Michele.

Why HSBC Wants New Yorkers to Get On a Soapbox

Elaine Wong — Tue, 14 Jul 2009 09:30:00 EDT

Head of advertising says the bank's new experiential effort is meant to resonate with the times.

Georgia Power Sniffs Out Savings

Stacy Straczynski — Tue, 14 Jul 2009 08:29:00 EDT

TV and radio spots provide tips on how consumers can help lower their electric bills.

Chipotle Serves Free 'Food, Inc.' Screenings

Alex Palmer — Mon, 13 Jul 2009 03:54:00 EDT

Restaurant chain sponsors new film to promote its eco-friendly 'Food with integrity' philosophy.

'All You' Brings Value Deals from Wal-Mart to the Web

Elaine Wong — Mon, 13 Jul 2009 01:50:00 EDT

Magazine launches Web site, offering exclusive coupons and money-saving tips.

Nissan Goes Mobile with iPhone Branded Game

Mike Shields — Mon, 13 Jul 2009 01:00:00 EDT

App created by Double Fusion is tied to Nissan’s current ad campaign for the Cube.

Charles Schwab Picks Agency for $100 Mil. Account

Steve McClellan — Mon, 13 Jul 2009 11:59:00 EDT

Universal McCann has won the discount brokerage's media assignment following a review.

NYSE Euronext Tries to Win Back 'Trust in the System'

Elana Glowatz — Mon, 13 Jul 2009 07:56:00 EDT

Securities exchange co. intros campaign addressing the public about the state of financial industry.

UPS Narrows Down Global Review

Andrew McMains — Fri, 10 Jul 2009 04:42:00 EDT

Review included global advertising, media buying, relationship marketing and digital duties.

Euro RSCG Wins Two Heineken Brands

Andrew McMains — Fri, 10 Jul 2009 04:38:00 EDT

Agency's New York office to handle creative duties on Heineken and Heineken Premium Light.

Wendy's Reviews Five Agencies for Creative

Andrew McMains — Fri, 10 Jul 2009 01:53:00 EDT

Final presentations are expected to take place the last week of July.

Retrofitness Dials Up 867-5309

Kenneth Hein — Fri, 10 Jul 2009 01:42:00 EDT

Expanding health club chain taps MTV’s Martha Quinn, wins rights to infamous phone number.

Twitter Outsources Ad Model Development

Brian Morrissey — Fri, 10 Jul 2009 01:32:00 EDT

Companies are working on ways to embed advertising in the social network.

Researcher: Consumers Turn on Tylenol

Todd Wasserman — Fri, 10 Jul 2009 11:50:00 EDT

Perception takes 'incredibly sharp drop' after FDA states position on acetaminophen.

Why Risk Prevents Switching to Private Label

Elaine Wong — Fri, 10 Jul 2009 08:02:00 EDT

Study found shoppers are not willing to switch when it comes to children and pet products.

ExxonMobil Kicks Off 'Fuel Economy Challenge'

Thu, 09 Jul 2009 04:42:00 EDT

Race car driver Sam Hornish Jr. will help alert consumers how to conserve fuel during the summer.

Private Label Programs Take Off

Barbara Grondin Francella — Thu, 09 Jul 2009 02:17:00 EDT

Price, value are the chief reasons consumers purchase private label or store brands.

TiVo, Best Buy Plug In Marketing Pact

Katy Bachman — Thu, 09 Jul 2009 10:59:00 EDT

Distribution partnership is designed to promote and market each of the brands.

Should Online Brand Metrics Go Traditional?

Thu, 09 Jul 2009 10:13:00 EDT

eMarketer: The lack of standardized metrics is keeping online advertising from reaching its full potential.

Travelocity CMO Defects to Mobile Startup

Brian Morrissey — Wed, 08 Jul 2009 04:41:00 EDT

Jeff Glueck left the online travel company to join mobile Web browser startup Skyfire as CEO.

Mobile Media Usage Soars, Opens New Vistas for Marketers

Steve McClellan — Wed, 08 Jul 2009 02:40:00 EDT

Why marketers must devise ways to communicate about their brands with mobile users.

Twitter Campaigns: A Cautionary Tale for Marketers

Elena Malykhina — Wed, 08 Jul 2009 12:55:00 EDT

The social network will only let you rig the system so much, as Moonfruit has discovered.

Toshiba Sets Its Laptops Free on TV

Brian Morrissey — Wed, 08 Jul 2009 07:35:00 EDT

Brand, hoping to bolster its brand image, unleashes first domestic TV push after long hiatus.

Evian Replenishes Brand with Break-Dancing Babies

Lindsay Gordon — Wed, 08 Jul 2009 07:00:00 EDT

Premium water breaks new campaign after a 17% drop in U.S. sales volume last year.

Convenience, Health Drive Food Sales

Stacy Straczynski — Tue, 07 Jul 2009 05:15:00 EDT

Consumer preference for easy meals, on-the-go snacks continues to grow in popularity.

Snuggie Blankets Market with Extensions

Elana Glowatz — Tue, 07 Jul 2009 03:40:00 EDT

Direct response hit product coming back this fall with new styles, Snuggie for Kids.

Will the Bubbles Rise Again?

Renee M. Covino — Tue, 07 Jul 2009 03:24:00 EDT

Soda sales have been stubbornly sluggish in both the regular and diet segments.

Starburst Embraces 'Contradiction'

Elaine Wong — Tue, 07 Jul 2009 01:58:00 EDT

New ads retain zany tone, but the message is a bit more conventional.