<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
<channel>
<title>Adweek Feed</title>
<link>https://www.adweek.com</link>
<description>Breaking News in Advertising, Media and Technology</description>
<copyright>Copyright 2026</copyright>
<lastBuildDate>Fri, 14 Aug 2026 23:52:17 +0000</lastBuildDate>
<atom:link href="https://www.adweek.com/feed/?vertical=brand-marketing" rel="self" type="application/rss+xml"/>
<image>
    <url>https://static-www.adweek.com/wp-content/uploads/2025/03/cropped-image-6.png?w=32</url>
    <title>Adweek Feed</title>
    <link>https://www.adweek.com</link>
    <width>32</width>
    <height>32</height>
</image>
<item>
    <title><![CDATA[New Claims In WPP Whistleblower Suit Allege Sony Probe Found Rebate Fraud ]]></title>
    <description><![CDATA[The ex-WPP executive suing his former employer for retaliation in a high-profile case alleging he was fired after trying to expose an illegal media rebate scheme now alleges that WPP [&hellip;]]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/agencies/exclusive-new-claims-in-wpp-whistleblower-suit-allege-sony-probe-found-rebate-fraud/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955970</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Legal]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 14 Aug 2026 18:13:34 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Nielsen&#8217;s DoubleVerify Deal Isn&#8217;t About AI Adoption: It&#8217;s About Controlling What the Models Measure]]></title>
    <description><![CDATA[The deals shows capital is rotating out of the application layer and into the signal layer. ]]></description>
    <dc:creator><![CDATA[Tekendra Parmar]]></dc:creator>
    <link>https://www.adweek.com/dealroom/nielsens-doubleverify-deal-isnt-about-ai-adoption-its-about-controlling-what-the-models-measure/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955934</guid>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Dealroom]]></category>
    <pubDate>Fri, 14 Aug 2026 14:33:25 +0000</pubDate>
</item>
<item>
    <title><![CDATA[13 Marketer Moves to Know About In August: Bobbie, Papa Johns, Twitch, and More]]></title>
    <description><![CDATA[CMO hires, promotions, and exits from the first two weeks of the month]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/13-marketer-moves-to-know-about-in-august-bobbie-papa-johns-twitch-and-more/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955882</guid>
    <category><![CDATA[CMO Changes]]></category>
    <category><![CDATA[CMO Moves]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 14 Aug 2026 10:24:55 +0000</pubDate>
</item>
<item>
    <title><![CDATA[The Journey Is the Destination: Reinventing Travel Marketing]]></title>
    <description><![CDATA[Why values-driven travel is reshaping destination marketing.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-journey-is-the-destination-reinventing-travel-marketing/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955898</guid>
    <category><![CDATA[Adspeak]]></category>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Business of Marketing]]></category>
    <category><![CDATA[Generational Marketing]]></category>
    <category><![CDATA[Travel Advertising News]]></category>
    <pubDate>Fri, 14 Aug 2026 09:37:49 +0000</pubDate>
</item>
<item>
    <title><![CDATA[This Back-to-School Season, Denim Brands Hedge Their Bets Across Gen Z Subcultures]]></title>
    <description><![CDATA[In a busy period for denim retailers, marketers are expanding casts of ambassadors to reach fragmented young consumers.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/this-back-to-school-season-denim-brands-hedge-their-bets-across-gen-z-subcultures/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955777</guid>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Facebook News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Fri, 14 Aug 2026 08:24:38 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Retail Roundup: 9 Commerce Moves From Target, Kroger, Walmart and More]]></title>
    <description><![CDATA[Retailers are staffing up in AI and e-commerce.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/retail-roundup-9-commerce-moves-from-target-kroger-walmart-and-more/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955868</guid>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Fri, 14 Aug 2026 06:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Ads of the Week: 12 Campaigns That Caught Our Eye, From Gap to Marc Jacobs]]></title>
    <description><![CDATA[Foot Locker, Heinz, Liquid Death, Marc Jacobs, and more are behind the week’s most notable ads.]]></description>
    <dc:creator><![CDATA[Matt Barker]]></dc:creator>
    <link>https://www.adweek.com/creativity/ads-of-the-week-12-campaigns-that-caught-our-eye-from-gap-to-marc-jacobs/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955734</guid>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 14 Aug 2026 06:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Week of Aug 3 Cable News Ratings: CNN Has Across-the-Board Gains]]></title>
    <description><![CDATA[Fox News remained the most-watched cable network in both measured categories.
]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-aug-3-2026-cable-news-ratings/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955838</guid>
    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Fox News]]></category>
    <category><![CDATA[MS NOW]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Thu, 13 Aug 2026 17:22:26 +0000</pubDate>
</item>
<item>
    <title><![CDATA[OpenAI Chief Revenue Officer Denise Dresser Steps Down, Replaced by Dali Rajic]]></title>
    <description><![CDATA[Dresser is leaving the company after less than a year.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/media/openai-chief-revenue-officer-denise-dresser-steps-down-replaced-by-dali-rajic/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955862</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[AI News]]></category>
    <pubDate>Thu, 13 Aug 2026 17:05:28 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Week of Aug 3 Evening News Ratings: Nightly News Takes First in Demo]]></title>
    <description><![CDATA[CBS Evening News was down in both categories.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-aug-3-2026-evening-news-ratings/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955499</guid>
    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Evening News]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Thu, 13 Aug 2026 16:43:20 +0000</pubDate>
</item>
</channel>
</rss>