Brandweek - PROMOTION

Chipotle Serves Free 'Food, Inc.' Screenings

Alex Palmer — Mon, 13 Jul 2009 03:54:00 EDT

Restaurant chain sponsors new film to promote its eco-friendly 'Food with integrity' philosophy.

ExxonMobil Kicks Off 'Fuel Economy Challenge'

Thu, 09 Jul 2009 04:42:00 EDT

Race car driver Sam Hornish Jr. will help alert consumers how to conserve fuel during the summer.

Facebook Users Scoop Up Free Starbucks Ice Cream

Alex Palmer — Mon, 06 Jul 2009 03:11:00 EDT

Unilever, Starbucks give away 280,000 free pints on social network as part of summer promo.

Doritos Bags Blink-182, Big Boi

Lindsay Gordon — Mon, 06 Jul 2009 01:15:00 EDT

Brand asks consumers to buy its Late Night chips in order to view exclusive concert footage.

Carnival Reels In Customers with Digital Displays

Janet Groeber — Wed, 01 Jul 2009 02:18:00 EDT

Cruise operator launched larger-than-life interactive aquariums in vacant store windows.

KFC Searches for the Next 'Hitmaker'

Alex Palmer — Tue, 30 Jun 2009 03:14:00 EDT

Contest invites aspiring artists to submit songs for a shot at prizes and national exposure.

MasterCard's Summer Promo Touts 'Priceless' Jeans

Mon, 29 Jun 2009 02:24:00 EDT

Effort features pop-culture icons like Marlon Brando and Marilyn Monroe sporting denim.

Dr Pepper to Dangle EA Downloads

Allison Shafir — Thu, 25 Jun 2009 01:54:00 EDT

Codes on Dr Pepper products will unlock exclusive EA content for 'The Sims 3' and other titles.

'Wow! Wow! Wubbzy!' Attacks Supermarket Aisle

Kenneth Hein — Wed, 24 Jun 2009 04:01:00 EDT

Nick Jr.’s animated series partners with five packaged goods brands including Minute Rice.

Burger King 'Transforms' Menu, Packaging for Movie Promo

Stacy Straczynski — Tue, 23 Jun 2009 06:00:00 EDT

Fast feeder intros 'Transformers' scratch-off game, new BK BBQ Stackticon menu items.

NFL Taps Grey for Branding Blitz

David Gianatasio — Thu, 18 Jun 2009 06:49:00 EDT

The league calls for a unified branding initiative set to break in July in advance of the season's kickoff.

Verizon Offers 99 Cent NYC Cab Rides

Steve McClellan, Adweek — Tue, 09 Jun 2009 04:01:00 EDT

Guerilla marketing effort is meant to raise awareness of service provider's prepaid cellular plans.

Dew Fuels Up with 'World of Warcraft'

Lindsay Gordon, Nielsen Business Media — Tue, 09 Jun 2009 06:00:00 EDT

PepsiCo-owned brand launched two limited-edition line extensions inspired by online game.

Pepsi Max Goes on Tour

Elaine Wong — Fri, 05 Jun 2009 02:37:00 EDT

'Fantasy World' trailer will visit male-oriented events offering beverage samples, poker games.

Starbucks, MSNBC Brew Up Sponsorship Deal

Anthony Crupi, Mediaweek — Mon, 01 Jun 2009 02:33:00 EDT

Coffee chain will serve as the title sponsor of daily news program 'Morning Joe.'

The Book's Not Out Yet, but a Movie Is

Jim Edwards — Sat, 30 May 2009 12:01:00 EDT

Publishers and in some cases authors are experimenting with “book videos” to create a demand for upcoming novels.

Kid Rock, Jim Beam Go on Tour

Stacy Straczynski, Nielsen Business Media — Wed, 27 May 2009 05:07:00 EDT

New Red Stag product will serve as sponsor of 2009 Rock N’ Rebels Tour, raise money for veterans.

Klondike Bars Get Extra Coating

Elaine Wong — Thu, 21 May 2009 04:44:00 EDT

Ice cream brand touts thicker chocolate shell on six bars with Facebook, online video game push.

Brands Tackle Spike TV

T.L. Stanley — Sat, 16 May 2009 12:01:00 EDT

Popeyes chicken, Miller Lite, Reebok among the branded products taking the field in the new reality show '4th and Long.'