Brandweek - TECHNOLOGY FINANCE

Report: Consumers Love Their iPhones

Mike Shields — Thu, 16 Jul 2009 11:51:00 EDT

82% of those who own the device would purchase it again, 97% would recommend to a friend.

Why HSBC Wants New Yorkers to Get On a Soapbox

Elaine Wong — Tue, 14 Jul 2009 09:30:00 EDT

Head of advertising says the bank's new experiential effort is meant to resonate with the times.

Charles Schwab Picks Agency for $100 Mil. Account

Steve McClellan — Mon, 13 Jul 2009 11:59:00 EDT

Universal McCann has won the discount brokerage's media assignment following a review.

NYSE Euronext Tries to Win Back 'Trust in the System'

Elana Glowatz — Mon, 13 Jul 2009 07:56:00 EDT

Securities exchange co. intros campaign addressing the public about the state of financial industry.

Former Travelocity CMO Joins Mobile Startup

Brian Morrissey — Wed, 08 Jul 2009 04:41:00 EDT

Jeff Glueck joins mobile Web browser startup Skyfire as CEO.

Toshiba Sets Its Laptops Free on TV

Brian Morrissey — Wed, 08 Jul 2009 07:35:00 EDT

Brand, hoping to bolster its brand image, unleashes first domestic TV push after long hiatus.

Microsoft Shifts Office Creative to JWT

Noreen O'Leary and Andrew McMains — Wed, 01 Jul 2009 08:01:00 EDT

In a major realignment of its agency roster, tech giant has assigned ad chores to a new shop.

Brink's Security Ups Spend, Changes Name

Todd Wasserman — Tue, 30 Jun 2009 11:54:00 EDT

Broadview Security meant to evoke 'broadband' and a more tech-oriented approach.

Using GPS to Drive Promos

Elaine Wong — Sat, 27 Jun 2009 12:01:00 EDT

New iPhone app Yowza alerts consumers to deals within a 15-mile radius. This week, Sears and Pier 1 will give it a shot.

Microsoft's Bing is Clicking

Todd Wasserman — Wed, 24 Jun 2009 11:49:00 EDT

YouGov BrandIndex shows 25 percent awareness among consumers after two weeks.

Bobcat Goldthwait Just Wants to Direct (Commercials)

Wed, 24 Jun 2009 06:00:00 EDT

Comedian and director of independent films discusses those new Microsoft IE8 ads.

H&R Block Shifts Ad Biz to DDB

Andrew McMains — Fri, 19 Jun 2009 06:19:00 EDT

The tax preparation giant moves its account to Omnicom Group agency sans review.

No Bull: Ads Intro Bank of America Merrill Lynch

Todd Wasserman — Thu, 18 Jun 2009 12:50:00 EDT

Merrill icon scuttled in inaugural print effort.

Euro Hires New Point Person on Schwab

Todd Wasserman — Thu, 18 Jun 2009 07:41:00 EDT

Coleen Cahill replaces the departing Fred Saunders.

Disney Joins Netbook Race With Netpal

Georg Szalai — Wed, 17 Jun 2009 12:49:00 EDT

The Netpal features Disney themes and a slew of optional parental controls.

Nokia Shifts Global Media to Carat

Steve McClellan — Wed, 17 Jun 2009 11:02:00 EDT

$500 million in annual ad spending moves to the U.K.-based Aegis Group agency.

Microsoft Tries to Sell Millennials on IE8

Brian Morrissey — Thu, 11 Jun 2009 10:14:00 EDT

Tech giant will donate cash to charity as part of campaign promoting latest version of its browser.

Ad for New Apple iPhone Plays Up Video

Todd Wasserman — Mon, 08 Jun 2009 05:21:00 EDT

iPhone 3GS, which goes on sale June 19, will vie with Palm Pre.

For Boost Mobile, 50 Is the Magic Number

Elaine Wong — Sat, 30 May 2009 12:01:00 EDT

CMO Neil Lindsay on why the telecom's $50 unlimited calling plan has been successful and how the brand stays relevant.

AT&T Hires Esther Lee

Todd Wasserman — Fri, 29 May 2009 03:03:00 EDT

Coca-Cola and Euro veteran installed to newly created position at telecom.

EA Seeks Big Boost From 'Sims 3'

Paul Bond, THR.com — Wed, 27 May 2009 11:43:00 EDT

Company steps up marketing efforts behind newest iteration of popular PC-game franchise.

Mobile Shopping Poised for Growth

Mike Shields, Mediaweek — Wed, 27 May 2009 08:13:00 EDT

Harris Interactive survey found 46% of consumers would be willing to shop using their cell phones even if safety was not an issue.

HDTV Adoption Rises

Nielsenwire — Fri, 22 May 2009 02:40:00 EDT

Nielsen: Slightly more than one-third of American homes have at least one HDTV.

Radio Ad Biz Suffers Worst Quarter Ever

Katy Bachman, Mediaweek — Fri, 22 May 2009 09:39:00 EDT

In Q1, combined national and local ad spending on radio sank 26% to $2.8 billion.

Catherine Zeta-Jones Back for T-Mobile

Todd Wasserman — Wed, 20 May 2009 03:34:00 EDT

New ads beckon consumers to get a 'Mobile Makeover' and compare costs online.

Liberty Mutual Starts Digital Search

David Gianatasio, Adweek — Wed, 20 May 2009 10:38:00 EDT

Insurance company has retained Pile and Co. to lead a review of some of its digital chores.