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</div><img src="http://feeds.feedburner.com/~r/BrandxpressBlog/~4/dti4hq36t24" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.brandxpress.net/2011/11/using-branding-the-right-way/feed/</wfw:commentRss> <slash:comments>2</slash:comments> <feedburner:origLink>http://www.brandxpress.net/2011/11/using-branding-the-right-way/</feedburner:origLink></item> <item><title>Corporate Events – Still an Important Element of the  Marketing Mix [Guest Post]</title><link>http://feedproxy.google.com/~r/BrandxpressBlog/~3/UV_sMBnKgwA/</link> <comments>http://www.brandxpress.net/2011/11/corporate-events-%e2%80%93-still-an-important-element-of-the-marketing-mix-guest-post/#comments</comments> <pubDate>Tue, 15 Nov 2011 09:16:47 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Strategy]]></category> <category><![CDATA[approach]]></category> <category><![CDATA[communication]]></category> <category><![CDATA[customer relationship marketing]]></category> <category><![CDATA[experiential marketing]]></category> <category><![CDATA[marketing campaigns]]></category> <category><![CDATA[marketing channels]]></category> <category><![CDATA[positive feelings]]></category> <category><![CDATA[relationship marketing]]></category> <guid isPermaLink="false">http://www.brandxpress.net/?p=740</guid>  <content:encoded><![CDATA[And is such experiential marketing where firms can have quality, face-to-face interaction with customers, still one of the most effective ways to ‘seal a deal’? Or is it more about raising a company’s profile? It’s certainly much trickier to say ‘no thanks’ in person than it is on an email and companies find that one-on-one communication is a useful way to persuade or change the attitudes of those in attendance. Related posts:7 Rules for Great...<br/>
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</div><img src="http://feeds.feedburner.com/~r/BrandxpressBlog/~4/UV_sMBnKgwA" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.brandxpress.net/2011/11/corporate-events-%e2%80%93-still-an-important-element-of-the-marketing-mix-guest-post/feed/</wfw:commentRss> <slash:comments>1</slash:comments> <feedburner:origLink>http://www.brandxpress.net/2011/11/corporate-events-%e2%80%93-still-an-important-element-of-the-marketing-mix-guest-post/</feedburner:origLink></item> <item><title>Do’s and Don’ts in Branding a Startup</title><link>http://feedproxy.google.com/~r/BrandxpressBlog/~3/mjjYjFz5V1g/</link> <comments>http://www.brandxpress.net/2011/11/dos-and-dont-in-branding-a-startup/#comments</comments> <pubDate>Tue, 01 Nov 2011 14:04:09 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Small Business]]></category> <category><![CDATA[awarenes]]></category> <category><![CDATA[brand awareness]]></category> <category><![CDATA[brand image]]></category> <category><![CDATA[target]]></category> <category><![CDATA[website]]></category> <guid isPermaLink="false">http://www.brandxpress.net/?p=728</guid>  <content:encoded><![CDATA[Setting-up a start-up, especially online, needs attention to a lot of details, branding included. The enthusiasm of a new beginning is indispensable for a new endeavour but can put some important things in the blind spot. There are DO’s and DON’Ts, things to look up for or things to avoid. While there are no definite rules or sometimes is worth breaking some of them, here are some notes you should take in consideration before you “go out” to the...<br/>
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</div><img src="http://feeds.feedburner.com/~r/BrandxpressBlog/~4/mjjYjFz5V1g" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.brandxpress.net/2011/11/dos-and-dont-in-branding-a-startup/feed/</wfw:commentRss> <slash:comments>3</slash:comments> <feedburner:origLink>http://www.brandxpress.net/2011/11/dos-and-dont-in-branding-a-startup/</feedburner:origLink></item> <item><title>What a Brand Is and What a Brand Isn’t</title><link>http://feedproxy.google.com/~r/BrandxpressBlog/~3/Vm_loZzbWZg/</link> <comments>http://www.brandxpress.net/2011/10/what-a-brand-is-and-what-a-brand-isnt/#comments</comments> <pubDate>Tue, 04 Oct 2011 08:14:23 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Branding]]></category> <category><![CDATA[brand strategies]]></category> <category><![CDATA[emotion]]></category> <category><![CDATA[mission statement]]></category> <category><![CDATA[point of view]]></category> <category><![CDATA[Slogan]]></category> <guid isPermaLink="false">http://www.brandxpress.net/?p=725</guid>  <content:encoded><![CDATA[What a brand is and what a brand isn't Related posts:7 Steps to Design Your Brand Every company has a brand whether they created it through... <br/>
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</div><img src="http://feeds.feedburner.com/~r/BrandxpressBlog/~4/Vm_loZzbWZg" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.brandxpress.net/2011/10/what-a-brand-is-and-what-a-brand-isnt/feed/</wfw:commentRss> <slash:comments>1</slash:comments> <feedburner:origLink>http://www.brandxpress.net/2011/10/what-a-brand-is-and-what-a-brand-isnt/</feedburner:origLink></item> <item><title>(Just) Logo Is Not Branding</title><link>http://feedproxy.google.com/~r/BrandxpressBlog/~3/Dt1AMnDVQmQ/</link> <comments>http://www.brandxpress.net/2011/10/just-logo-is-not-branding/#comments</comments> <pubDate>Mon, 03 Oct 2011 10:01:02 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Branding]]></category> <category><![CDATA[Logo]]></category> <category><![CDATA[brand message]]></category> <category><![CDATA[identity]]></category> <category><![CDATA[martin lindstrom]]></category> <category><![CDATA[message]]></category> <guid isPermaLink="false">http://www.brandxpress.net/?p=721</guid>  <content:encoded><![CDATA[branding is more than that. Actually if you are able send your brand message to your customers without the presence of your logo, you're on the right way. I don't say here that a logo is not needed, but if your (potential) customers are able to sense your brand from every message you send towards them, then, as said, you're on the right way. Related posts:How to Create a Logo Ideally, your company logo enhances potential customers and partners'...<br/>
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</div><img src="http://feeds.feedburner.com/~r/BrandxpressBlog/~4/Dt1AMnDVQmQ" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.brandxpress.net/2011/10/just-logo-is-not-branding/feed/</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.brandxpress.net/2011/10/just-logo-is-not-branding/</feedburner:origLink></item> <item><title>Top 20 Coolest Brands in UK – 2011</title><link>http://feedproxy.google.com/~r/BrandxpressBlog/~3/BdBf0epXUCU/</link> <comments>http://www.brandxpress.net/2011/09/top-20-coolest-brands-in-uk-2011/#comments</comments> <pubDate>Wed, 28 Sep 2011 08:01:55 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Top Brands]]></category> <category><![CDATA[authenticity]]></category> <category><![CDATA[cool brands]]></category> <category><![CDATA[originality]]></category> <category><![CDATA[superbrands]]></category> <category><![CDATA[technology]]></category> <category><![CDATA[uk consumers]]></category> <guid isPermaLink="false">http://www.brandxpress.net/?p=714</guid>  <content:encoded><![CDATA[Aston Martin made it to the coolest brand in UK according to the study released today by superbrands.co.uk. First place this year is taken by iconic car marque Aston Martin which has once again pipped computer giant Apple to the top spot for a second year running. Related posts:Brands vs. Tomorrow&#8217;s Major Consumers: Teenagers GenWorld Teen Study just released by Energy BBDO has interesting... <br/>
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</div><img src="http://feeds.feedburner.com/~r/BrandxpressBlog/~4/BdBf0epXUCU" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.brandxpress.net/2011/09/top-20-coolest-brands-in-uk-2011/feed/</wfw:commentRss> <slash:comments>1</slash:comments> <feedburner:origLink>http://www.brandxpress.net/2011/09/top-20-coolest-brands-in-uk-2011/</feedburner:origLink></item> <item><title>Why Brands Turn-Back to Tune-In</title><link>http://feedproxy.google.com/~r/BrandxpressBlog/~3/IOmGNxrtsbY/</link> <comments>http://www.brandxpress.net/2011/03/why-brands-turn-back-to-tune-in/#comments</comments> <pubDate>Wed, 16 Mar 2011 11:27:10 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Strategy]]></category> <category><![CDATA[brand strategy]]></category> <category><![CDATA[classic brands]]></category> <category><![CDATA[consumer segments]]></category> <category><![CDATA[consumers]]></category> <category><![CDATA[Guest Post]]></category> <category><![CDATA[restoration hardware]]></category> <category><![CDATA[strategy development]]></category> <category><![CDATA[visual approach]]></category> <guid isPermaLink="false">http://www.brandxpress.net/?p=477</guid>  <content:encoded><![CDATA[There is an ever-growing trend towards "nostalgia," hence the throwbacks from Pepsi, Mountain Dew, Doritos, Nike, candy companies, and prominently through the NFL this past season. As technology is moving us forward at warp-speed, the economy is in disarray, and the world seems to be filled with disaster, consumers want to feel safe and familiar again. Related posts:Chinese Brands Going Global While many companies outside of China contemplate...<br/>
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</div><img src="http://feeds.feedburner.com/~r/BrandxpressBlog/~4/IOmGNxrtsbY" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.brandxpress.net/2011/03/why-brands-turn-back-to-tune-in/feed/</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.brandxpress.net/2011/03/why-brands-turn-back-to-tune-in/</feedburner:origLink></item> <item><title>Know and Avoid the Brand Identity Traps</title><link>http://feedproxy.google.com/~r/BrandxpressBlog/~3/u7BU2Ys5iXo/</link> <comments>http://www.brandxpress.net/2011/02/know-and-avoid-the-brand-identity-traps/#comments</comments> <pubDate>Tue, 22 Feb 2011 15:07:07 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Positioning]]></category> <category><![CDATA[Strategy]]></category> <category><![CDATA[brand identity]]></category> <category><![CDATA[brand image]]></category> <category><![CDATA[identity]]></category> <category><![CDATA[identity traps]]></category> <guid isPermaLink="false">http://www.brandxpress.net/?p=462</guid>  <content:encoded><![CDATA[In order to avoid possible mistakes in managing your brand there is a need to clarify and identify some of the main brand and branding terms.
When analyzing your current brand situation there are three elements that should be taken in consideration:
A. Where is your brand at the moment? - how's your brand perceived by your audience. Where you stand in the eyes and minds of your stakeholders. This is your Brand Image.
B. Where do you want it to...<br/>
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</div><img src="http://feeds.feedburner.com/~r/BrandxpressBlog/~4/u7BU2Ys5iXo" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.brandxpress.net/2011/02/know-and-avoid-the-brand-identity-traps/feed/</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.brandxpress.net/2011/02/know-and-avoid-the-brand-identity-traps/</feedburner:origLink></item> <item><title>Pick The Right School Online For Brand Marketing</title><link>http://feedproxy.google.com/~r/BrandxpressBlog/~3/KbJNdncqAb4/</link> <comments>http://www.brandxpress.net/2011/02/pick-the-right-school-online-for-brand-marketing/#comments</comments> <pubDate>Mon, 14 Feb 2011 11:08:07 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Branding]]></category> <category><![CDATA[Resources]]></category> <category><![CDATA[brand education]]></category> <category><![CDATA[brand marketing]]></category> <category><![CDATA[brand school]]></category> <category><![CDATA[education]]></category> <category><![CDATA[experience]]></category> <guid isPermaLink="false">http://www.brandxpress.net/?p=451</guid>  <content:encoded><![CDATA[Many people nowadays are turning to the Internet to receive their education from online schools and universities. Marketing professionals have much to gain from taking online; not only is it cheaper to pay the tuition for an online class, but going to school online allows you to have a flexible schedule so that you can work in your spare time. While taking online classes is easy, the process of finding the best online school is not and not every...<br/>
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</div><img src="http://feeds.feedburner.com/~r/BrandxpressBlog/~4/KbJNdncqAb4" height="1" width="1"/>]]></content:encoded> <wfw:commentRss>http://www.brandxpress.net/2011/02/pick-the-right-school-online-for-brand-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> <feedburner:origLink>http://www.brandxpress.net/2011/02/pick-the-right-school-online-for-brand-marketing/</feedburner:origLink></item> <item><title>How to Protect Your Brand Identity on Social Media?</title><link>http://feedproxy.google.com/~r/BrandxpressBlog/~3/UbFIJaRsMOM/</link> <comments>http://www.brandxpress.net/2010/06/how-to-protect-your-brand-identity-on-social-media/#comments</comments> <pubDate>Mon, 07 Jun 2010 12:44:08 +0000</pubDate> <dc:creator>admin</dc:creator> <category><![CDATA[Brand Management]]></category> <category><![CDATA[brand identity]]></category> <category><![CDATA[brand image]]></category> <category><![CDATA[networking]]></category> <category><![CDATA[social networking sites]]></category> <guid isPermaLink="false">http://www.brandxpress.net/?p=447</guid>  <content:encoded><![CDATA[Whether you are a start-up or an already established business, you need to take necessary precautions to protect your brand identity. Due to extreme popularity that social media has received, businesses are utilizing the power of this medium for their personal benefit. However, with benefits, there are some disadvantages as well, such as people will try to distort the image of your business by creating fake pages on social networking sites. So,...<br/>
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