Brent Purves

Doing more with the Google +1 button - Sharing with Google Circles Using Google Snippets

noreply@blogger.com (Brent Purves) — Mon, 05 Sep 2011 16:53:00 +0000

Sharing with your circles on Google+
Clicking the +1 button is a great way to highlight content for others when they search on Google. But sometimes you want to start a conversation right away—at least with certain groups of friends. So beginning today, we're making it easy for Google+ users to share webpages with their circles, directly from the +1 button. Just +1 a page as usual and look for the new "Share on Google+" option. From there you can comment, choose a circle and share.

The new +1 button on Rotten Tomatoes

+Snippets
When you share content from the +1 button, you’ll notice that we automatically include a link, an image and a description in the sharebox. We call these "+snippets," and they're a great way to jumpstart conversations with the people you care about.
Of course: publishers can benefit from +snippets as well. With just a few changes to their webpages, publishers can actually customize their +snippets and encourage more sharing of their content on Google+. More details are available on the Google Webmaster blog.

via googleblog.blogspot.com

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

HootSuite blog – Social Media Dashboard » Facebook Groups, Events, Photos & Geo Make #HootSuite Even Friendlier

noreply@blogger.com (Brent Purves) — Sat, 03 Sep 2011 18:39:00 +0000

HootSuite is now even Facebookier

Enjoy updated Facebook functionality within HootSuite’s social media management system – now with support for Facebook Groups and Events, exclusive search streams, plus photo uploading direct to Facebook. We also refreshed the process for posting to Pages and Profiles, added a Profile Picker, and included more ways to monitor walls, news, events and comments in HootSuite streams.

Along with Facebook Insights analytics reports already available the social media management system, HootSuite users can now manage all campaign tasks – including scheduling and assignments – from within the dashboard. Also, Enterprise customers can geo-target campaigns by region or by language.

The new tools are ready to go next time you login to HootSuite.

via blog.hootsuite.com

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

The Current Social Media Landscape - SOCIAL MARKETER

noreply@blogger.com (Brent Purves) — Fri, 12 Aug 2011 23:03:00 +0000

The current social media landscape

via Social Marketer socialmarketer.com

Have you pitchted your tent in Google + yet? Do you use Myspace anymore? How many social networks are too many? Are you keeping up or do you even need to? The introduction of Google Plus One has made it impossible to think about search engine marketing and SEO for business without now considering social media. In the past it didn't really matter if you had a Facebook or Twitter account when planning and executing a Search Engine Optimization (SEO) campaign. Today, however, search engines are serving search results mixed with content from social media so it's important to include a social component along with your SEO campaign. Need assistance with your internet marketing, SEO or social media strategic planning? Contact us today via email or call now at 604-847-3447.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Facebook Reportedly Testing New News Feed, 'Like' Features

noreply@blogger.com (Brent Purves) — Fri, 05 Aug 2011 23:22:00 +0000

In an effort to appeal to marketers and third-party developers, Facebook could be making some big changes to its News Feed and "Like" buttons, reports the Wall Street Journal.
The social networking site currently limits the amount of information that makes it into users’ News Feeds. So when advertisers create Facebook campaigns or developers want to share information about their games, that information doesn’t always show up on a member’s homepage.

Now, Facebook is working on a new News Feed that would display an unfiltered flood of information

via adweek.com

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Is Spam Declining? Some Encouraging Signs from Spam Fighters

noreply@blogger.com (Brent Purves) — Fri, 05 Aug 2011 19:57:00 +0000

According to a post on the Spamassassin Tips blog, there's some evidence that spam is tapering off from earlier in the year. Is spam really down, or is it too soon to get excited?

http://www.readwriteweb.com/enterprise/2011/08/is-spam-declining-some-encoura.phphttp://rww.to/qgaZSi

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

FEATURE: Retail Tips - Social Media in Action

noreply@blogger.com (Brent Purves) — Mon, 07 Feb 2011 04:30:00 +0000

Before Internet access became ubiquitous, one dissatisfied customer could influence his circle of friends. Today, one dissatisfied customer can influence an entire community. It's no wonder that many retailers are scrambling to get onboard with social media. Their goals may vary, from establishing a brand presence, to promotion, to engaging the customer; the list goes on.

That underscores the idea that social media is an emerging world of opportunity that deserves attention. Even if a retailer should decide not to be actively engaged at this time, management should at least be aware of, and follow, the possibilities.

via marketnews.ca

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Social Media in 2011: Six Choices You Need to Make

noreply@blogger.com (Brent Purves) — Fri, 21 Jan 2011 23:07:00 +0000

Here are the 6 most important choices for you to make this year — the choices that will determine both the quality of your life online and of your relationships offline:

via blogs.hbr.org

Have you felt that "I need to unplug" or "I need to unsubscribe from those email newsletters I never read" or "I need a virtual assistant just to read all my emails for me" or "my ipod / android / blackberry while cool-ish, is getting heavier in my pocket with every passing month" feeling yet? When is the first national "turn off the internet " or "kill the wifi" day going to be schedule just like we have "turn off the tv" days now? Sometime before 2020 I'd guess.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

In Social Media, Failing to Plan Is Planning to Fail - Social Media Marketing Strategy for Business

noreply@blogger.com (Brent Purves) — Fri, 07 Jan 2011 17:00:00 +0000

FastCompany's expert blogger Brian Solis reports that in social media, failing to plan is planning to fail.
Some key points

eMarketer report documents an increase in social media spend:"Social Media in the Marketing Mix: Budgeting for 2011"
social media strategy must gain attention from the very top of the organization be integrated across relevant business teams
Companies are now actively investing in Facebook, Twitter, YouTube and other social networks for all the wrong reasons.
EMarketer's Debra Aho Williamson says "many companies are expanding budgets for social media marketing not because they have been successful at it, but because they are relying on gut instinct--the feeling that 'this is something important so I'm going to do it even if I don't know why.' Or worse, they have watched their competitors earn accolades in the press for their work in social media, and they are afraid of losing any more ground."
Effective business social media strategy must address business dynamics and it takes much more than a Facebook and Twitter presence - it must include and be integrated into marketing, communications, sales, CRM/sCRM, product development/R&D, HR, finance, legal, et al.

via fastcompany.com</div>

Need help integrating social media into your company systems and marketing plans for 2011 and 2012? Contact us today for a free 30 minute phone or in-person (Vancouver BC Canada) social media marketing consultation

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

What is StickyBits? Code Scanning Location and Product Based Social Check In Marketing

noreply@blogger.com (Brent Purves) — Thu, 16 Dec 2010 17:05:00 +0000

What Is Stickybits?

Stickybits is a free app you use to scan barcodes on all the stuff you love, instantly turning it into even more stuff you love. Scan a snowboard – win free lift passes. Scan some wireless headphones – see what people say about them and check out what your friends are listening to. Scan a box of frozen chalupas – get a 2fer for even más chalupas. You get the idea. Scan any barcode. Read reviews and comments, and share your own. Score a bunch of big discounts and free stuff – both for what you’re scanning and related things you’ll like.

With the free stickybits app you have the key to unlock every single barcode to reveal an infinite world of info and deals. With a quick scan, you enter a social space where you can post and read info, reviews, tweets and videos. You can also grab details and promos attached to products, which you can cash in instantly.

Want the best stuff first? Compete in challenges to win free products and get points for stuff you’ve scanned – the more points you nab, the earlier you get in on the next challenge. (Think: never-ending treasure hunt. More scans = more scratch.)

via stickybits.com

Stickybits is kind of fun. Give it a try. Think about how you can use it to promote your own business or to accomplish your organization's goals.

Explore my stickybits page at http://www.stickybits.com/brentpurves and scan my code (download scanner app for your phone from http://www.stickybits.com and then drop me a line :)

Need help figuring out how to use Stickybits, product check in marketing, location based social media marketing or qr codes or barcode marketing to help promote your business or products online? Let's setup a time for a free 30 minute consultation. Looking for a social media marketing agency? Email me at brent[at]11marketing.com or call now at 1-604-847-3447 ext 104 or click here http://meetwith.me/brent to schedule a time to meet that works for you.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

How to Aggregate Twitter & Facebook Posts, Hashtags and Users: Paper.li Social Media Publishing Experiments

noreply@blogger.com (Brent Purves) — Wed, 15 Dec 2010 20:07:00 +0000

Vancouver Internet Marketing News

a paper by Brent Purves – 9 contributors today

via paper.li

Am experimenting with http://www.paper.li Twitter and Facebook news aggregator gizmo that automates the creation of an online "newspaper" based on criteria you set. Essentially you tell it to search for keywords, geography, even certain user accounts and then it auto generates a microsite just for you. Kind of interesting but I wish there was more flexibility to tailor results and add custom content and have more flexibility in design and publishing dates. Visit the Twitter feed test at http://paper.li/brentpurves/1292435236 Perhaps the robot will feature you in this paper and you'll feel famous for a day. I hope so. Tweet about Vancouver Internet Marketing and you may just show up :)

Try making your own and drop me a note on Twitter at @brentpurves to let me know your thoughts, what you like, don't like, if you find it valuable or not.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Target Rolls Out Shopkick’s Geo-Coupon System To 242 Stores

noreply@blogger.com (Brent Purves) — Fri, 26 Nov 2010 21:37:00 +0000

After announcing a partnership with Best Buy a few months ago, Shopkick is debuting a new implementation of its geo-coupon system at Target today. Users can now unlock coupons via Shopkick’s app in 242 stores in the Chicago, Dallas, Los Angeles, Miami, Minneapolis, New York City, and San Francisco/Silicon Valley markets.

Instead of checking in, as you would with a geo app like Foursquare or Gowalla, shopkick automatically recognizes when someone with the free shopkick app on their phone walks into a store.

via techcrunch.com

Here it comes: Auto check in. Today you have to have the app installed on your smartphone for it to check you in and give you points, but I imagine tomorrow (ok, soon) phones will come bundled with auto check in capability using Facebook Places Shopping or Google Places / Android Shopping or Starbucks or McDonalds apps built right in.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Gowalla Steadily Moves Past The Check-In With City Pages, Business Listings And More

noreply@blogger.com (Brent Purves) — Sat, 30 Oct 2010 00:09:00 +0000

It’s no secret that both Foursquare and Gowalla are expanding their location-based social networks past the check-in, developing other incentives for consumers to use the services. Gowalla, in particular, has focused on adding innovative features to its platform to make the social network more interactive, through photos and comments. Most recently, the startup added local highlights, which allows users to essentially tap into their social graph to not only see what’s popular in a particular location, but also provide contextual information around what are the best sights, places, restaurants and activities in a particular locale. Today, Gowalla is adding a few more features for businesses that help the network move beyond the check-in, including City Pages, Verified Businesses and Venues; and the Stamp Calendar.

via techcrunch.com

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YouTube Promoted Videos hit half a billion views

noreply@blogger.com (Brent Purves) — Fri, 29 Oct 2010 20:37:00 +0000

When we announced our first performance-based video ad format, Promoted Videos, nearly two years ago, the first campaign was “Penny Pranks” by Office Max.

Since that time, thousands and thousands of advertisers have taken advantage of this ad format to entice likely customers with videos about everything from smoked brisket recipes to magnetic jewelry to sneakers. Politicians and political activists have used Promoted Videos to argue for a proposition or against an issue. And large companies have reached wide audiences with movie trailers, recipes, and ideas for Halloween.

via youtube-global.blogspot.com

Have you dabbled with pay per click marketing for your business? Did you know you can run video campaigns through Google and Youtube as well? Want to only pay when people watch your video? We can help you get your videos online with full ROI tracking to promote your business or services. Contact one of our Vancouver internet marketing consultants today for a free phone consult. http://stirsolutions.com/consultation

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Rapportive - Get social profiles of everyone who emails you right inside your Gmail account

noreply@blogger.com (Brent Purves) — Fri, 29 Oct 2010 19:43:00 +0000

What is Rapportive?

Rapportive shows you everything about your contacts right inside your inbox.

You can immediately see what people look like, where they're based, and what they do. You can establish rapport by mentioning shared interests. You can grow your network by connecting on LinkedIn, Twitter, Facebook and more. And you can record thoughts for later by leaving notes.

Imagine relationship management built into your email. For free.

via rapportive.com

This is cool and it works.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

QR Code Marketing for Business: Fast List Signups on Mobile Devices with QR Codes -

noreply@blogger.com (Brent Purves) — Fri, 29 Oct 2010 18:47:00 +0000

QR codes, those strange siblings of UPC codes, are starting to gain some mass appeal as more and more people buy smart phones with cameras and apps smart enough to read them. QR codes store information like a web page location that is unlocked when scanned using one of the many free or cheap apps for iPhone, Android, and other mobile platforms. They’ve been making frequent appearances on movie posters, such as the one below for Iron Man 2, which points people to a companion website containing the trailer, and lots of bonus content. It’s sort of a little reward for those curious enough to explore.

via mailchimp.com

Have you seen this alien looking sqaure box of mumbo jumbo on posters or in magazines or newspapers lately? While they may seem gimmicky (e.g. why not just write the URL), more and more businesses are dabbling with using QR codes for marketing and advertising. Just today I received Aeroplan's Arrival magazine that contained a big QR code to download their magazine app, and another scannable code to allow me to Like their Page in Facebook. Can you imagine ways you could use QR codes in your offline marketing for your business? Put a code on your business card or flyers or event notifications? Drive people to sign up for your email newsletter (as is discussed in detail using Mailchimp in the full article link above).
Contact us today to schedule a free 30 minute consultation to discuss internet marketing strategy for your business and how using QR codes might help you achieve your business goals. http://stirsolutions.com/consultation

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Small Businesses Conflicted About Social Media and Its Uses

noreply@blogger.com (Brent Purves) — Mon, 25 Oct 2010 16:58:00 +0000

Small businesses are conflicted about social media and its uses, says a new study.

Thirty-five percent of small businesses think their customers use the medium, but nearly half (47 percent) aren't sure about social media's popularity, says the report from online reputation management firm RatePoint.

via inc.com

Businesses that use social networking are seeing results. Of those surveyed who said they would be using social media as the main way to find new customers in the next year, 70 percent said it was because the platform is the least expensive option.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Stickybits Is Honing Its Object Check-Ins To Be More Brand-Friendly

noreply@blogger.com (Brent Purves) — Wed, 22 Sep 2010 02:38:00 +0000

The next version of stickybits, which is coming out in October, aims to give people more reasons to scan and share their scanned objects by honing the product and making it into more of a platform for unlocking rewards and coupons. Stickybits wants to reposition itself as an app for object check-ins.

The new app, V2, will offer brands and businesses four ways to create object check-ins: coupons, group deals, location, and product combo rewards.

via techcrunch.com

Not sure what Stickybits is? Go to http://www.Stickybits.com . Basically you buy stickers online (eg from Amazon here http://www.stickybits.com/buystickers/ and then wait a week or two for delivery) then you can stick them on whatever you want. Then you download the stickybits app to your iphone or smartphone, open it up, and point your phone's camera at the barcode on the stickybits sticker. Then you can "attach" an image or message or url or video to that barcode and sticker. You can then stick that sticker onto whatever you want -- something in a public place, or perhaps a product. When others scan that sticker you can receive an email notification letting you know the physical location of the scan, who scanned it (if they're logged in to stickybits) and what, if anything, they attached to the sticker as their digital sticky bit. Looking forward to seeing these new object check in upgrades.

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

What is Bizzy - Location-Based Business Marketing - Connecting Consumers with the Businesses they want

noreply@blogger.com (Brent Purves) — Mon, 13 Sep 2010 19:12:00 +0000

Connect

to your favorite businesses

like never before

Bizzy is where the world’s local businesses and customers come together. Finally: an exclusive place where you connect and communicate with only the businesses you really care about,
when and how you want.

via bizzy.com

What Bizzy says about themselves: Our Mission

We believe there needs to be a dedicated place where the world’s local businesses and their best customers come together to connect and communicate. At Bizzy, our mission is to be that place: a place free of spam and intrusive marketing messages where customers can stay in touch with the shops, spas and studios they really care about, when and how they want.

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

What is Group Tabs - Location Based Marketing - Group Checkin Deals at Bars and Restaurants

noreply@blogger.com (Brent Purves) — Mon, 13 Sep 2010 17:56:00 +0000

via grouptabs.com

What is GroupTabs? Grouptabs allows merchants to activate deals once enough patrons have checked into their bar or restaurant. Once the target number of checkins has been achieved, all those who have checked in will be elegible to receive the deal.

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

What is SCVNGR ? Mobile Social Location Gaming Marketing

noreply@blogger.com (Brent Purves) — Mon, 13 Sep 2010 17:39:00 +0000

SCVNGR is a game.

And playing is easy. Go places. Do challenges. Earn points! That’s the core of it, but there’s a whole lot more. Discover cool new places. Do exciting new things. Share what you’re up to with your friends. Unlock badges (and even real world rewards) by doing quick, fun challenges at your favorite places as you go about your daily life.

SCVNGR is a game platform.

SCVNGR is as much a game as it is a massive experiment in building a mobile game together. We want to build the game layer on top of the world. And that’s only possible if you’ll build it with us.

To make this happen, we’ve designed an incredibly powerful (and easy to use) platform that means that whether you’re an individual player, a local store, a museum, a historic monument, a restaurant or anything in between, you can participate in building SCVNGR with us.

SCVNGR is the game layer on top of the world.

And we want you to build it with us. To date, over 650+ institutions and tons more individuals are building on SCVNGR by adding fun, creative challenges to their favorite locations.

The more people that play (and build) SCVNGR with us, the better it gets. And we’re pretty excited to see where that takes us all.

via scvngr.com

Download the mobile SCVNGR app to your smartphone (e.g. on iPhone click on Apps and search for SCVNRG and download free app). Then you can login using Facebook Connect or by creating a new account on your phone or by visiting http://www.scvngr.com

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

PlacePunch Launches Location-Based Marketing Platform For Foursquare, Twitter And Facebook - Geo Location Marketing Company

noreply@blogger.com (Brent Purves) — Fri, 10 Sep 2010 06:58:00 +0000

PlacePunch, which received seed funding from Shotput Ventures, allows businesses both big and small to run their own location-based marketing campaigns that integrate with Foursquare, Facebook Places, Twitter, Gowalla and other location-based social networks.

For example, a restaurant can create a loyalty program that counts customer check-in towards rewards and coupons. PlacePunch provides a good amount of the infrastructure, including branded sign-up pages, mobile coupon delivery and analytics, to run these programs.

via techcrunch.com

Get ready for the wave of location-based marketing campaigns to pop up everywhere in your city in coming months. Want to get your business in as an early adopter while it's still a novelty for your customers? Whether you're a restaurant, hotel, retail business, service provider, car dealeship it doesn't matter - there are ways you can use social media and geo-location based marketing to help achieve your business goals. If you're looking for a trusted social media marketing company specializing in geo location marketing contact us today at http://www.11Marketing.com?s=location-marketing-social-media for a free 30 minute consultation to ask us questions and learn more about using location marketing for business -- or simply shoot us an email or call 604-847-3447 ext 104

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

5 Reasons Why Facebook Places Is Kind of a Big Deal - Facebook Places Marketing for Business

noreply@blogger.com (Brent Purves) — Wed, 08 Sep 2010 16:35:00 +0000

.

Why It’s a Big Deal for Business

Facebook is building a suite of advertising tools that will allow you to list, claim and advertise your place on Facebook

You no longer have to educate your customers – they all know what Facebook is

People checking in at your business are naturally telling some part of the word about your business

Offering coupons and special offers for people who check in is a natural way to tap the power of using online tools to drive offline sales.

Data that you can collect on users and amount of times they checkin will prove extremely valuable in tracking customers and advertising spend

If your business is not already listed on Places you can add it by following these instructions.

via ducttapemarketing.com

Have you tried Facebook Places yet? Looking forward to it showing up here in Vancouver and across Canada soon. Happy checking in. Need help integrating your business with facebook places? Contact us today at http://www.11marketing.com?s=facebook-places-marketing

Posted via email from Social Persuasion - The Social Media Marketing Agency Blog

Location Based Advertising: Game-Changing Opportunities for Internet Marketing with Foursquare, Facebook Pages, Gowalla, Yelp

noreply@blogger.com (Brent Purves) — Tue, 07 Sep 2010 17:14:00 +0000

Tuesday, September 07, 2010

We are at the beginning of an exciting new era of location based advertising that integrates geo-location with advertising and apps. Foursquare, Facebook Places, Gowalla, Yelp, BrightKite, Loopt. These are just a few of the geo location based applications that are going to change everything in advertising & marketing. Location based advertising allows anyone to target potential customers when they are within a certain distance from a select location such as a store, event or meeting place. Start thinking now how your business can integrate its goals, offerings, services and products with location based advertising opportunities.
Have you claimed your business location in Foursquare or Facebook Pages? Do it today. We can help with all of your social media marketing needs. Take control of your social media presence so your existing and potential future clients and customers can accurately find, check in and post about your business.

via stirsolutions.com

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Urban Outfitters Makes Facebook Likes Featured Items - Facebook Like Button Marketing

noreply@blogger.com (Brent Purves) — Thu, 02 Sep 2010 03:12:00 +0000

Retailer Urban Outfitters has made the Facebook Like button central to the way the company is marketing its products online. Visitors to the Urban Outfitters web site are now greeting by a large thumbs up asking them to “See our most Liked items.”

The company had installed the Like button by its products on the company web site and this new feature is essentially a grouping of the most Liked items into one place.

via insidefacebook.com

What's not to like with the Facebook Like button. It's great to see creative new uses of the Like button. Soon, I'd guess, smartphones will be able to sense other smartphones around them and you'll be able to click "Like" regarding that person who's in the same physical space as you. For now, however, we're stuck liking web pages and and sweaters.

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada

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noreply@blogger.com (Brent Purves) — Wed, 01 Sep 2010 23:09:00 +0000

Posted via email from Vancouver Internet Marketing Social Media Marketing Consultant Canada