Brian Gruss Licensed Insurance Planner

Why Should You Buy Life Insurance on Your Children?

Why Should You Buy Life Insurance on Your Children? No parent could ever conceive the thought of outliving their children. It’s just too emotional a concept to bear. But the one detail that is consistent about life is that there are surprises around every bend; and sometimes those surprises aren’t happy ones. The untimely death [...]

Keep an Eye on Your Term Life Conversion Period

Keep an Eye on Your Term Life Conversion Period Term life insurance is a valuable financial tool for young families. The coverage guarantees a fixed benefit if the policyholder dies within a certain period of time. This protection can make all the difference if the family wage earner dies at an early age and the [...]

As Your Income Grows, So Should Your Life Insurance Coverage

As Your Income Grows, So Should Your Life Insurance Coverage Most people fail to realize that when they accomplish goals like earning more money and achieving a higher standard of living, they increase their need for life insurance. That’s because life insurance provides support for your dependents if you die prematurely. It allows your family [...]

You Never Out Grow Your Need for Life Insurance

You Never Out Grow Your Need for Life Insurance The insurance rating company, A.M. Best & Co, reported that less than half of all American households have any life insurance other than that provided by an employer. Why have so many Americans turned their backs on life insurance? There are several answers to that question. [...]

Why You Need Life Insurance Even After Your Children Are Grown

Why You Need Life Insurance Even After Your Children Are Grown According to a study conducted earlier this year by the Insurance Information Institute, couples that feel they no longer need life insurance after their children are grown could leave themselves vulnerable to major financial problems. The research noted that life insurance is most often [...]

When Planning Wealth Transfer Be Sure to Consider Asset Protection

When Planning Wealth Transfer Be Sure to Consider Asset Protection When planning for your family after you have passed, you should ensure the assets you leave behind are not subject to the claims of creditors. Life insurance is a unique way to protect your dependents, and many state laws provide protection by exempting insurance proceeds [...]

Appreciating the Value of Life Insurance

Appreciating the Value of Life Insurance Whenever someone passes away there is usually an associated financial loss. Such loss could be the primary income for a family or the replacement value of someone responsible for the care of a child or disabled parent. It could also be a business executive in charge of sales or [...]

Single Premium Whole Life

Single Premium Whole Life: A Powerful Legacy Tool As you grow older and join the “seniors” club, you may start thinking about what you want to leave behind once you’re gone—particularly if you’ve accumulated a significant amount of money over the years. Like most seniors, you’ll probably want to pass along some of this hard-earned [...]

Finding the Middle Ground with Return of Premium Term Insurance

Finding the Middle Ground with Return of Premium Term Insurance Anyone who has ever shopped for life insurance has faced the difficult task of choosing between a term and permanent policy. The choice isn’t as clear-cut as it may seem: while term insurance may be less costly in the short run, permanent insurance features an [...]

Maximize Your Pension Benefits with Pre-Retirement Planning

Maximize Your Pension Benefits with Pre-Retirement Planning People retiring with pension benefits frequently encounter what is known as the “pension dilemma.” They are forced to decide whether to take their full pension benefit, which means zero income to their surviving spouses after their death; or take less than the maximum benefit so that their spouses [...]