Bridal, Pet and Home Show Insider

Updated Home Show Calendar for 2020

noreply@blogger.com (Showevent) — Sun, 01 Mar 2020 17:51:00 +0000

Presenting a range of spectacular home shows and expositions across NY, CT, PA and RI, Jenks Productions can offer you available booth space and fantastic marketing promotions all year.

- For opportunities, special events and offers, please contact Charlee Harris [charlee@showevent.com].

HOME SHOW SCHEDULE FOR 2020:

March 21-22, 2020 – 38TH ANNUAL WESTCHESTER COUNTY SPRING HOME SHOW – COUNTY CENTER WHITE PLAINS NY

March 28-29, 2020 28th ANNUAL WESTERN N.E. HOME SHOW – WESTCONN/O’NEIL CENTER – DANBURY CT

April 3-4-5, 2020 26th ANNUAL SPRING HARTFORD HOME SHOW - XL CENTER HARTFORD, CT

October 30,31, Nov1, 2020 (dates pending) – 39th ANNUAL FALL HOME SHOW - CT CONV. CTR – HARTFORD, CT

October 24-25, 2020 –18TH ANNUAL EASTERN PA FALL HOME SHOW – AG HALL/ FAIRGROUNDS-ALLENTOWN PA

October 31- Nov 1 (dates pending)- 17th ANNUAL WESTCHESTER COUNTY FALL HOME SHOW – COUNTY CENTER, WHITE PLAINS NY

November 14-15, 2020, 2020(dates pending) -12th ANNUAL PROVIDENCE FALL HOME SHOW – RI CONV. CTR – PROVIDENCE RI

February 2021 date pending - 35th ANNUAL BRISTOL HOME & BUSINESS SHOW – BRISTOL EASTERN HIGH – BRISTOL CT

Home and Garden Show Dazzles Mohegan

noreply@blogger.com (Showevent) — Mon, 24 Feb 2020 18:16:00 +0000

As reported in the Norwich Bulletin, Jenks Productions' Home and Garden Show was a tremendous event. The show was Feb. 21-23, 2020 at the Mohegan Sun Earth Expo & Convention Center. More info about this event can be found by visiting https://www.jenksproductions.com/event/annual-southeastern-ct-home-and-garden-show/

Make sure to inquire about exhibiting next year.

From the article:

"In any direction you looked, everything and anything you could want for your home or landscape filled the massive Earth Expo & Convention Center at Mohegan Sun this weekend at the three-day Southeastern Connecticut Home & Garden Show. More than 350 exhibitors offered products, services, and ideas — designers, decorators, remodelers, landscapers, contractors, and consultants, there to make those home dreams come true," said Wes Jenks.

For the avid gardener, professionals from many areas offered landscape design, architectural concepts, irrigation and lawn services, as well as all the tools and supplies needed to have a beautiful outdoor experience, large or small.

Jenks Productions puts on this show, and Wes Jenks was enthusiastic about the venue.

“I love the building here. It’s very conducive to having a ton of vendors,” he said. “There’s no structural columns and it allows for us to keep everything really organized, having big displays, knowing where we’re going to have power and water.”

Well-known experts in several fields were on hand Saturday for hourly lectures about garden topics. Meteorologist Art Horn talked about Your Weather, Our Garden; Mike & Angelina Chute discussed Roses for New England; Sally Brockett presented Butterflies: Jeweled Pollinators for Gardens; Gardening in Deer Country was presented by Donna Katsuranis; and, Lorraine Ballato offered Success with Hydrangeas.

Specialty exhibits varied widely, offering gourmet chocolates, organic soaps, jewelry, pottery, artwork, and even a mini-golf set-up. While the majority of the vendors are companies from the local area, the show also includes some well-known national companies.

Sunday’s speakers will feature Michael Russo on Cutting Gardens for the Home Gardener; Tovah Martin talking about the Indestructible House Plant; Tina Balboni presenting Home Decor Ideas from Interior Designers; Ken & Tori Pond on Tiny Home Living; and Michael and Evelyn Schraft of Summer Beez who specialize in beekeeping.

Alistair Mateja was manning the booth for Millstream Construction out of Glastonbury.

“This is my first time and I’m really looking forward to it,” he said. Millstream specializes in roofing, mostly in the Northeast.

Popular attractions were meeting celebrity Danielle Colby from ‘American Pickers,’ who was at the XFinity booth to sign autographs. Another big draw was the Tiny Homes display by Craft & Sprout. The model home had a long line of people waiting to go inside.

2020 Spring Home Show in Hartford, Connecticut

noreply@blogger.com (Showevent) — Sun, 02 Feb 2020 13:28:00 +0000

April 03-05, 2020

Friday: 5pm to 9pm

Saturday: 10am to 6pm

Sunday: 10am to 5pm

The Hartford Connecticut Spring Home Show is one of the largest home expos in New England and is the largest home improvement expo in Hartford, Connecticut. Well over 300 vendor exhibits, representing all the finest and most innovative companies in the home improvement industry, will gather at the XL Center for this major spring home trade show event.

Many thanks to our Participating Sponsors: NEWS8, The Hartford Courant, RSVP Hartford, The River 105.9 our ticket Sponsor Lowes, and Bank of America.

Categories exhibiting:

Home Decorators & Home Décor Specialists
Kitchen & Bathroom Remodelers
Handyman & Home Repair Services
Landscape Design & Landscaping Companies
General Contractors & Homebuilders
Banks & Mortgage Companies Offering Home Improvement Loans
Basement Remodeling Companies
Fireplace Modeling & Installation Companies
Custom Cabinet Makers
Chimney Repair Services
And much, much more….

Artists in Real Time, Inc., the non-profit organization that produces Open Studio Hartford, the annual arts extravaganza, will host 30 mixed-media artists at the upcoming Home Show. For purchase will be fine art and photography in a variety of styles and genre to unique crafts from ceramic to unique wooden furniture.

Automate your home show marketing process

noreply@blogger.com (Showevent) — Sun, 19 Jan 2020 14:59:00 +0000

Here are some simple steps to make sure you're maximizing the data gathering and marketing process for your home shows:

Build landing pages which speak to your audience. These can be filled out at the office or home, on a tablet, phone, laptop or pc, at your prospect’s convenience.
Include lead capture forms which are easier than paper forms and obtain far more lead info than your booth staffers will remember to get. Forget the piles of business cards. Use a badge scanner to efficiently capture basic attendee info. Some systems even allow you to grade the lead or add notes.
The data captured should flow into your CRM, such as Salesforce, and allow you to track leads and use a nurturing system (such as Pardot) to email them and follow up automatically.
Your email campaigns can send them show notes and highlights, special promotions, video content, surveys, and relevant information specific to the data captured with their lead. For example, perhaps they noted they were interested in solar panels. The email marketing system could send them a white paper on solar panel selection.
You’ll be able to calculate ROI from your shows more accurately as the leads have data attaching them to specific events, or “campaign”. Your CRM could report on “Sales” by “Campaign”.
You’ll have a better handle on historical trends and estimating future projections.

Exploring the different types of Home Show Attendees:

noreply@blogger.com (Showevent) — Sun, 22 Dec 2019 15:23:00 +0000

The Educated Shopper: they know what they want, and they have knowledge of the industry, perhaps coming from within the home improvement space itself. They’re on the lookout for bulls**t. Feed them testimonials and customer success stories
The Adventurer: they are there for the day and love to discover new gadgets and processes for DIY projects. Give them a demo, and make sure to capture their email!
The Inspector: Searching the show for hidden gems, uncovered truths, and mysteries to unravel, they are prime to be involved in your booth games and contests.
The Snooper: They work for one of the other booths, seeking competitive intel, giveaways to bring back to the office, brochures and anything else they can pilfer. Be polite and ask them about their own experiences.
Socialista: They are interested in who’s who and who was where. They’re eager to connect with your staffers, snap photo opps, and share, share, share. Give them all your profile information and make sure they use your hashtags!
Real Buyers: hmmm, hard to tell, but they could be any of the above. Make sure your staffers treat everyone fairly, and there willl be zero missed opportunities!

2020 Home and Business Expo in Bristol, CT

noreply@blogger.com (Showevent) — Sun, 08 Dec 2019 16:22:00 +0000

February 15-16, 2020

Saturday: 11am to 5pm

Sunday: 11am to 4pm

This electric event combines the best elements of a home show and a business-to-business summit in one great location, Sponsored by the Greater Bristol Chamber of Commerce, one of the most progressive Chambers in Connecticut, we have built this innovative trade show into one of the most comprehensive regional home and business expos in the state. By bringing together home specialists, customers and regional businesses all at one venue, a weekend full of opportunities has been engineered for everyone involved!

All exhibitors and vendors ranging from home decorators and home improvement specialists to landscape design and lawn care services, on site, are able to meet and personally speak with attendees to discuss ideas for your next home improvement project.

Categories of exhibitors:

Kitchen Designers & Remodelers
Home Décor Specialists
Bathroom Remodelers & Design Specialists
Handyman Services & Home Repair
Lawn Aerators
Landscaping Companies
Home Improvement Stores (including a Home Depot Kids Work Shop)
Remodeling & General Contractors
Home Builders
Basement Remodeling
And much, much more….

If you are a local business and you are looking to increase your exposure or simply connect with other businesses in the region, don’t miss this B2B opportunity! Bring your business cards and get ready to open up a world of potential by creating meaningful, reciprocal relationships with other businesses in the area.

Exhibitors currently scheduled:

102.9 The Whale
Bristol Beat Radio, LLC
H&R Block
Xfinity
People’s Products, Inc.
Healthy Living
Bristol Chamber of Commerce
Bristol Press
And much, much more…

The 2020 Bristol CT home show and business to business expo is being held at Bristol Eastern High School, just off Rte.6 in Bristol, CT.

Home and business exhibits of every description will fill two huge rooms for two days! Add to that a great line-up of family entertainment and guest celebrities, and you’ve got a winning event that draws large crowds annually.

Cannabis Industry: Types of Businesses and Exhibitors

noreply@blogger.com (Showevent) — Sun, 17 Nov 2019 09:00:00 +0000

The Cannabis industry is fast becoming big business. Our Cannabis shows are home to some of the emerging entrepreneurs who have taken advantage of legalization and the trends being reported:

Currently, 33 states (plus Washington, D.C.) have a legal medical cannabis program, while 10 states (plus D.C.) have legalized cannabis for adult use. As more states legalize cannabis and debate about the potential end of federal prohibition reaches the halls of Congress, the cannabis industry's prospects continue to brighten.

The Cannabis industry is known for two types of businesses: cultivators, which do the growing, and dispensaries, which do the selling.

These aren't the only types of businesses in this space.

There are laboratories focused on product testing, industry-specific data platforms, value-added manufacturers creating products like edibles and concentrates, legal professionals, marketing agencies, etc. Representatives of these markets can be found at our shows.

The industry can largely be broken down into two categories "plant-touching" and "ancillary." Plant-touching businesses do just as the name suggests, handling the cannabis plant itself, either cultivating, distributing, processing or selling it.

Ancillary businesses are all the companies in the space needed to support the actual growth, processing and sale of cannabis products. These include data platforms, tech companies, point-of-sale systems, payment processors, digital marketers, attorneys, accountants and more.

Cultivators are the businesses that grow the cannabis plant itself. It's a relatively difficult sector to break into.

Dispensaries are where most consumers encounter the product itself for the first time.

You will find a diverse, friendly and energetic market of Cannabis industry businesses exhibiting at our shows.

Top Four Ways to Boost Home Show ROI

noreply@blogger.com (Showevent) — Tue, 05 Nov 2019 15:09:00 +0000

Getting a big ROI on our home shows won’t be difficult. Hundreds of satisfied exhibitors have renewed their contracts for many years, at multiple shows on our schedule. There are many methods which each exhibitor will use to ensure success. We’ve surveyed our base and created a list of the top 8 strategies you can use to guarantee a return on your investment.

Put some thought into your giveaways
Don’t use the common giveaways like stress balls, pens or candy. Put some creative ideas into the product. Tie it into the venue or the geography of the show. Make it something attendees will seek you out for. Make it memorable, promoting your brand and your website.
Connect with other vendors
Make use of those LinkedIn addresses. Not every other exhibitor is a competitor. Network with the other booths, and you may end up gaining some fans, never mind referral traffic.
Engage your staff with simulated attendee drills
Have them run through scripts and ask questions. Practice, Practice, Practice!!
Create reasons for future engagements
Make sure you entice attendees to sign up for contests and newsletters. Get them in your email list and make sure they recognize you as the experts in the industry. When they need information, resources, tools, etc., make sure they know your website is the place to go!

Connecticut and Mohegan Sun Welcomes Cannabis Expo in February

noreply@blogger.com (Showevent) — Sun, 27 Oct 2019 17:07:00 +0000

We're introducing the state's largest Cannabis Expo next February 8-9, taking place at the Earth Convention Center at Mohegan Sun.

For exhibiting information at this exclusive event, please contact Charmagne “Charlee” Harris at 860.918.0891.

The show will run Saturday 11-6 and Sunday 11-5. The Cannabis Expo features the entire Connecticut cannabis market and beyond. Participating companies will include dispensaries, prescribing doctors, growers, CBD companies, health professionals, advocacy groups, packaging, investment and job opportunities and much more! If you're in this emerging circle of industry, please ask us about exhibiting and stake your space at our show.

Panel discussions and seminars are planned for both days on various topics relating to the Connecticut Cannabis industry. Topics discussed will include, legalization of recreational cannabis, Hemp, CBD, growth opportunities locally and regionally, health and wellness and more.

Whether you’re a startup cannabis business or just curious about potentially enrolling in the Connecticut Medical program, this is a can’t miss event. Join us and learn how you can get involved in the country's fastest growing industry.

The event is for adults 18 years & older, unless accompanied by an adult and no cannabis medical cards are required!

For more expo information, floor plans, seminar schedules and the latest information on show events, visit us online at http://www.showevent.com

Harvest Aplenty At Pennsylvania's Largest Home Show

noreply@blogger.com (Showevent) — Mon, 14 Oct 2019 19:03:00 +0000

The 17th Annual Fall Eastern Pennsylvania Home Show returns to Ag Hall in Allentown, PA., Oct. 26-27, 2019.

This two-day event is one of 8 great home improvement shows produced annually by Jenks Productions.

This is where home show vendors go to promote their services and talk shop to interested consumers! Inquire today about reserving space at any of our east coast events!

2019 PA Home Show Hours: Saturday Oct. 26, 11am to 6pm & Sunday Oct. 27, 11am to 5pm

We are pleased to have Dan Schantz Greenhouse & Cut Flower Outlet represented at the show this year!

Dan Schantz Farm and Greenhouse has been growing quality wholesale flowers and plants for over 65 years on their 60-acre local farms. Stop by their booth to meet and greet “The Plant Lady” as heard on the Valley’s local radio & media programs!

Sponsors of the show include:

http://www.999thehawk.com/

www.showevent.comThe Morning Call

Service Electric Cable, TV, & Communications

Home Improvement Guides.com

WLEV 109.7

While you're there, pick up your "Official Show Guide" sponsored by Your Home Remodel Magazine.

Consumers who will be planning to remodel, design or purchase new products for their homes will be attending, building rapport, and doing business with our exhibitors!

Exhibitor profiles include:

Home improvement companies

General contractors

Home decorators

Homebuilders

Custom kitchen cabinets & kitchen islands

Outdoor kitchens & grills

Sunrooms

Awnings & decks

Duct & vent maintenance

Storage buildings

HVAC

Windows, doors & siding

Water treatment systems

Security systems

Landscape design

Lawn care services

Financial planners

Building supplies Insulation

Pools, spas, hot tubs

Outdoor /patio furniture

Billiard & game tables

Beauty products

Health products

Women’s personal wear Artisans Crafters

Jewelry

Pet products

Mattresses & bedding Internet and wireless communications & accessories and much more!

Using Virtual Reality technology at home shows

noreply@blogger.com (Showevent) — Mon, 26 Aug 2019 04:00:00 +0000

Virtual Reality is an emerging differentiator for your home show booth

One of the newest and most inspiring technology trends is “Virtual Reality” or just “VR”.

VR is extremely useful for engaging audiences to view your presentation.

Anyone can use VR now, the technology is available and affordable. In fact, there are a number of VR options available to suit any budgets.

Google’s VR app Google Cardboard can be bought for $10.

Facebook Oculus is a bit pricier, but you can also try other brand headsets on at any Verizon store at competitive prices.

This gives your booth visitors a chance to interact with your brand far beyond just a casual conversation with a sales rep at a tradeshow.

Often trade shows can become static, with booths looking exactly the same.

For attendees, it's easy to get burned out after being handed pamphlet upon pamphlet upon pamphlet. Plus, attendees are forced to stand and smile politely while a salesperson gives a drawn-out pitch.

Imagine instead leveraging virtual reality for your booth, which will provide a completely new and different experience.

Not only can you offer something cool that prospects will want to try out, they'll walk away from your booth talking about your exhibit instead of the competition.

VR can fully immerse audiences into your products and experience. VR can make your product or service come to life.

Where do we get started with VR?

I understand about getting the VR headsets for simple viewing.

The technology allows a person to use motion to guide their interactions.

You can also work with on-screen elements via remote control, or smartphone controls.

Home shows are an amazing opportunity to put virtual reality to work. VR works especially well for promoting home makeovers, landscaping and new products.

An important thing to consider is VR media creation. Who do you hire to produce your home show VR event? We’ll look at this aspect of the market next.

November Home Shows in 2019

noreply@blogger.com (Showevent) — Sun, 11 Aug 2019 13:38:00 +0000

Call us to inquire about space availability on our trade show floors for any of the 2 upcoming home shows this fall in the Northeast:

- The oldest regional Fall home expo conveniently located at the Westchester County Center, Featuring a variety of home products & services, with a metro flair!

November 2-3, 2019

Fall Westchester County Home Show
Westchester County Center - White Plains, NY

- All types of home vendors from local Rhode Island home builders and kitchen remodelers to regional landscape architects and everything else in between will be on display:
November 9-10, 2019 Providence Home Show
Rhode Island Convention Center - Providence, RI

Sample list of Exhibitor Types:

Home decorators
Cabinet makers
Realtors
Landscaping companies
General contractors
Kitchen island specialists
Bathroom remodelers
Basement remodeling companies
Handyman & Home Repair Services
And much, much more

The largest Spring Home Show in New England

noreply@blogger.com (Showevent) — Sun, 14 Jul 2019 21:00:00 +0000

Conveniently located at the XL Center., the 26th Annual Spring Home Show returns to Hartford on April 03-05, 2020 show hours:

Friday: 5pm to 9pm
Saturday: 10am to 6pm
Sunday: 10am to 5pm

Find home builders & contractors to get your renovations done right.

XL Center: 1 Civic Center Plaza, Hartford, CT 06103
COST:   Adults $10, Seniors $8, 12 & under FREE

Access the best home builders & contractors under one roof for 3 days! With 300+ Home Expo Exhibitors in attendance, there hasn't been a bigger or more important home show in ages! From general contractors to home decorators, handymen & more, including innovative and exclusive vendors.

The Hartford Connecticut Spring Home Show is one of Jenks Productions’ largest home expos in New England and is the largest home improvement expo in Hartford, Connecticut. Well over 300 vendor exhibits, representing all the finest and most innovative companies in the home improvement industry, will gather at the XL Center for this major spring home trade show event. Talk to the home improvement experts and find just the right designs at just the right price for your budget. Many thanks to our Participating Sponsors: NEWS8, The Hartford Courant, RSVP Hartford, The River 105.9 our ticket Sponsor Lowes, and Bank of America.

Industry companies Exhibiting at The 2020 Hartford CT Spring Home Expo include:

    Home Decorators & Home Décor Specialists
    Kitchen & Bathroom Remodelers
    Handyman & Home Repair Services
    Landscape Design & Landscaping Companies
    General Contractors & Homebuilders
    Banks & Mortgage Companies Offering Home Improvement Loans
    Basement Remodeling Companies
    Fireplace Modeling & Installation Companies
    Custom Cabinet Makers
    Chimney Repair Services
    And much, much more…. See the complete home show vendor list below.

SPECIAL HOME SHOW FEATURE:

Artists in Real Time, Inc., the non-profit organization that produces Open Studio Hartford, the annual arts extravaganza, will host 30 mixed-media artists at the upcoming Home Show. For purchase will be fine art and photography in a variety of styles and genre to unique crafts from ceramic to unique wooden furniture.

If you are interesting in attending other expos or events in Connecticut, make sure to check out the Jenk’s Productions full schedule including our renowned wedding & bridal expos.

Sign up today! Stay up to date on news, experts tips, shows, discounts and entry into our giveaways
Become part of the show – Get your brand out to THOUSANDS of people now!

If you are one of these types of companies, let's chat

noreply@blogger.com (Showevent) — Sun, 12 May 2019 21:31:00 +0000

Home show exhibitors of all kinds benefit from reserving booth space at any of our home shows up and down the east coast. We get 300+ exhibitors competing for attention from thousands of attendees. May the best vendor win!

If you count yourself among the following, consider exhibiting at any of Jenks Productions' shows and contact Charlee at 860-918-0891 or contact me from my home show website.

    Custom Kitchen Cabinet Designers
    Home Decorators & Interior Designers
    Home Improvement Remodelers
    Landscape Design & Architecture Companies
    Lawn Care Services
    Tree Removal
    Handyman
    Kitchens & Bathroom Remodel Companies
    Basement Remodeling Contractors
    Home Furniture Companies
    General Contractors
    Home Builders
Banks & Mortgage Companies
    Home Improvement & Renovation Loans
    Financial Planners
    Windows, Doors & Siding
    Heating & Cooling Services
    Duct & Vent Maintenance
    Insulation
    Energy Management Companies
    Water Treatment Systems
    Home theatre systems
    Security systems
    Storage buildings
    Building supplies
    Pavers, Decks, Retaining Walls
    Chimneys & Wood Stoves
    Sunrooms, Awnings & Decks
    Patio Umbrellas
    Outdoor Furniture
    Iron & Stone Garden Sculptures
    Plants, Garden Tools & Supplies
    Mowers & Power Equipment
    Home Improvement Stores
    …and many more, including newer home automation technologies!

5 reasons exhibiting at a home show is a smart marketing move

noreply@blogger.com (Showevent) — Sun, 07 Apr 2019 20:02:00 +0000

Get facetime and feedback from customers:

You definitely want to meet your customers in person, especially if you've got some good success stories to share. There's nothing like hearing a testimonial in person at your booth. You can also ask for feedback or survey customers to improve customer service or find out more about why you have their business.

Generate new leads and find New Sales Opportunities:

You may be in a rut with the same old cold calling or print ads. Your business may need a new lead stream. What better way than to drop your skilled sales team right in the middle of an invasion of salivating prospects. Home show marketing will also compliment other strategic initiatives such as social media or search engine advertising.

Watch the competition and discover new hot products:

Stand side by side proudly with your competitors, and learn more about their specialties, selling techniques, and more. Basically, you want to be in the discussion!

Find new channels, resellers or employees:

Home shows can be full of industry vendors and product distributors who are always looking for good products to add to their repertoire. And who knows - the exhibitor across the aisle from your booth may turn out to be your future business partner or employee.

Connect and make new contacts:

Exchanging a business card with another exhibitor at our home shows can often lead to a lifelong acquaintance, a potential lead, or a evangelistic referrer. With the emergence of LinkedIn, these new contacts are always a click away from contact.

How AI can help with event spending

noreply@blogger.com (Showevent) — Sun, 10 Mar 2019 18:46:00 +0000

Do artificial intelligence (AI) tools calculate conference costs or potential ROI?

How awesome would it be if an app, fueled by AI, could tell you which conferences to sponsor?

Unfortuantely, AI can't reduce the actual cost of the trade shows you're considering, but work has been done to help.

If the percentage of trade show attendees which are potential ideal prospects for you can be tallied, chances are a machine learning algorithm could then incorporate the cost of a series of shows, and then rank the potential ROI of the events.

The system starts by analyzing prior attendee numbers, sponsor lists and session content, then comparing the data against information from your customer relationship management (CRM) platform, “map[ping] what conferences, trade shows and events their clients and prospects are attending. From there, the client can use that information to weigh the concentration of clients, revenue and costs of attending or sponsoring a trade show or conference.

Tools can be found such as SummitSync and TechTarget’s Priority Engine and Seattle-based startup Outreach. Many tools such as Jifflenow offer post-event sales tracking dashboards.

Alexa, what's the best way to add a garage on to my house?

noreply@blogger.com (Showevent) — Sun, 03 Mar 2019 19:55:00 +0000

The rise of the Echo, or Alexa smart speaker for home usage has been phenomenal.

Google Home and Apple are both in the game now and the number of use cases and practical applications are endless.

This also carries over to the home show (and other trade shows) as a powerful accessory which can affordably transform booth presentations and allow for vendors to add a second (or 3rd, 4th, 5th etc.) staff member.

Visualize with me if you will: A home contractor's booth is extremely busy. Two show staffers are busy talking with a line of potential customers. The overflow of interested prospects notice a computer screen which is equipped with the Amazon Echo Show, a smart speaker device which pulls up web content/videos/images on demand, triggered simply by a human voice request. The first overflow customer asks "What's the best way for me to add a garage on to my house?".

Within seconds, the Echo Show delivers a video from the vendor's web site.

Another use would be to station some Echo Dots in the booth, to accept registrations for contests, newsletter subscribers, email lists, follow up sales inquiries, etc. The Dot can accept spoken names and email addresses and update them to a connected database or CRM like Salesforce.

Many of these integrations are made possible with tools like IFTTT and Zapier, who connect apps for the smart home and more.

You can train Alexa to learn your website content and teach her specific skills (questions and answers).

Here are a quick list of our upcoming home shows. Exhibitor space may still be available:

October 25-27, 2019
Fall Hartford Home Show
Connecticut Convention Center - Hartford, CT

November 2-3, 2019
Fall Westchester County Home Show
Westchester County Center - White Plains, NY

November 3, 2019
Farmington Bridal Expo
Hartford/Farmington Marriott - Farmington, CT

November 9-10, 2019
Providence Home Show
Rhode Island Convention Center - Providence, RI

Reasons why you should spend budget $$$ on trade shows

noreply@blogger.com (Showevent) — Sun, 10 Feb 2019 17:47:00 +0000

Simple logic will reinforce your decision to exhibit at our home shows:

- Events are where the prospects go to gather info -- and meet your brand. They come for real-life experiences, as opposed to just visiting your website. You know who also comes? Your customers. Don't dissapoint them by not being there.

- Where else can you meet and build rapports with 50-60 (conservative) prospects and customers at the same time?

- What's your average customer value? Typically an exhibit at one of our shows can easily justify the cost with a simple ROI formula. The sheer volume of quality leads should be enough to produce positive ROI.

- Be proud of your exhibit look and feel. You can compare yours to competitors and make notes on what you might want to incorporate next time. Grade your marketing efforts and continuously improve.

- A trained staff will shine at your events. They will compliment your booth aestethics by becoming friendly with the visitors, and reinforcing the industry expertise people are expecting. Training booth staffers should be part of your event planning, and a contributing factor in the show ROI

- Don't just do one show, or only the biggest shows. They all add up and contribute to the return.

Emerging trends impacting successful show events

noreply@blogger.com (Showevent) — Sun, 03 Feb 2019 16:47:00 +0000

Trends in social media, wireless devices and mobile apps are expected to have a huge impact on show performance going forward.

In order to make sure your firm doesn't get left in the dust, embrace these trends and discover how they can help your show marketing efforts.

WIRELESS DEVICES:

You can save a great deal of money on the cost of paper goods and printing by going all in on digital, leveraging mobile and wireless devices of your audience.

MOBILE APPS:

Adopt show planning apps, to ensure things don't fall through the cracks withe event planning needs. Track marketing analytics, show data, and lead information, quickly and accurately in a CRM application, widely available on mobile devices, which your staffers can easily employ.

SOCIAL MEDIA:

Create social media communities connecting the audiences of all your shows, ensuring the delivery of branded messaging in a way they'll accept and participate.

Use Games to improve home show ROI

noreply@blogger.com (Showevent) — Sun, 20 Jan 2019 15:52:00 +0000

"Gamification" is a term describing a method of incentivizing workers through fun, competitive games which collect statistics and assigning rewards. Adding a game element will make your trade show booth attendees more engaged.

Games can will make your booth space a fun place to be. It can definitely improve your marketing return.

It is also a great way to differentiate your booth from all the others, reinforcing your brand retention.

One way to introduce gamification is to make your attendees compete for those booth giveaways they might normally get for free. You can also arrange for a follow up email, call or visit to have them participate in a greater prize contest.

IDEAS FOR GAMES:

- mini-golf
- trivia
- match game
- connect four
- speed form (collect lead information)
- eating contest

More Traffic:
Competiting and playing for prizes will attract more attendees and potential leads.

Better Engagement:
Attendees are less reluctant to engage with show staffers when they are participating in trade show games.

Lead Generation:
With more traffic and better engagement, leads become higher quality. Be sure to track the results of your trade show leads and follow up!

Better ROI from games
Exhibitors generate much higher ROI with trade show games. Measuring success can provide the analytics to prove out the success of your gaming programs.

Use your CRM to manage your valuable trade show follow ups

noreply@blogger.com (Showevent) — Mon, 12 Nov 2018 16:11:00 +0000

- Clean Your Data Records: Make sure your leads are entered into your CRM (Customer Relationship Management, like Salesforce) and older records are updated so as not to create duplicates.

- Prioritize Leads: Again, in your CRM, mark leads according to importance so your reps give proper attention to the ones which have the best chances of closing. As you develop your follow up campaigns, you can tailor each method and message to the level of interest.

- Train Your Sales Teams: Often trade show leads can be ignored by your sales teams. Train them to recognize that even the lower priority leads can be converted with the right approach. Incentivize responses by tracking activity and sharing success stories internally.

- Get Creative: Add some design style to your follow ups. Make it consistent with the visuals they saw at your exhibit.

- Speed Rules: Rapid response is critical to success. Your competitors are probably already following up!

- Engage with Social Media: Take plenty of photos of people at your booth, interacting with reps, viewing demonstrations, and leaving with smiles on their faces. Use these photos in a series of social posts throughout the year as you begin to promote next year's appearance.

- Create Email Lists: I'm mentioning your CRM a third time because it's really important to cultivate a list of leads, accounts and contacts. They could be from an email subscription campaign, a trade show attendee list, or a website signup form. You can nurture these contacts with marketing automation tools and really drive success.

Southeastern Connecticut Home Show relocated to Mohegan Sun Convention Center

noreply@blogger.com (Showevent) — Sun, 30 Sep 2018 21:02:00 +0000

Source: https://www.theday.com/article/20180713/BIZ02/180719691

Jenks Productions' Southeastern Connecticut Home & Garden Show will move to Mohegan Sun’s Earth Expo & Convention Center in 2019. Jenks Productions, the East Hampton company that manages the show, informed vendors of the change in venue last week, promising “a grander, expanded event with more home-related products and services, including additional landscape and gardening businesses.”

The 2019 show is set for Feb. 22-24.

The home show is the latest event to commit to the $80 million Mohegan Sun Expo Center, which last month hosted its first tenant, Barrett-Jackson’s 3rd Annual Northeast Auction of collector cars.

“It’s the largest public trade and consumer venue in the state. Some of the bigger shows in the state have moved there already,” Dennis Jenks, president and chief executive officer of Jenks Productions, said Thursday. “I think it’s going to be the No. 1 place in the state to do shows.”

In addition to more than 125,000 square feet of exhibit space, the expo center offers ample parking and ready access to the casino’s offerings, Jenks said.

“As friendly and nice as the college was, it was problematic,” he said. “We had to shuttle people (across Route 32) from the campus to the athletic center, where there were only 200 parking spaces, and we had to work around the college’s academic and athletic schedules.”

Early home shows were held in Conn College’s arena, and later ones made use of the fieldhouse as well, Jenks said.

The Southeastern Connecticut Home Show typically has drawn about 200 vendors and thousands of show-goers, a turnout that’s likely to grow in the event’s new location.

“In the past 37 years, 90 to 95 percent of our vendors have come from the New London, Norwich and Westerly areas and from as far (west) as New Haven. Now, we’re going to open it up to a few more statewide,” Jenks said. “I think the public is really going to respond to the convenience and the fact that’s there’s so much more going on (at Mohegan Sun).”

Home and Garden Show Comes to CT!

noreply@blogger.com (Showevent) — Sun, 09 Sep 2018 21:10:00 +0000

We are honored to have been selected by Mohegan Sun Exposition Center in Uncasville, to present the 38TH ANNUAL SOUTHEASTERN CT HOME & GARDEN SHOW!

On February 22-24, 2019, we will open to the public with a grander, expanded event with more home related products and services, including additional landscape and gardening businesses! Friday 5-9pm; Saturday 11am-6pm; Sunday 11am-5pm.

Finally, a State of the Art Facility/Venue in Connecticut with more than 150,000 square feet of exhibit space, designed exclusively for Trade and Consumer Shows. This new location, close to the Route 95 corridor midway between Boston and New York, and easy access to Providence and Hartford, will increase your potential marketing reach, launching new and greater possibilities!

This exciting new venue and an earlier date, has been made with everyone’s future success in mind, supporting our continued efforts to produce a fruitful event based on our premise that “your success is our success!” We appreciate your continued support and confidence in our ability to demonstrate our commitment to offer you the best in locations designed to further reach your target customers and generate excellent traffic!

Why Home Show Exhibitors Rely on Showevent

noreply@blogger.com (Showevent) — Sun, 02 Sep 2018 18:05:00 +0000

Charmagne “Charlee” Harris has been producing various shows for over 39 years in CT, MA, NY, PA, RI with a long history of bringing together the latest and the best products and services from the area, as well as connecting the vendors who exhibit with the local consumers in a notable, face-to-face event. This method of marketing produces sales and leads for the exhibitors and provides a great opportunity to network with other exhibitors who may be a valuable source of referrals for you. Our advertising campaign is very aggressive for each market and our attention to detail along with our customer service is exceptional.

Exhibiting in our consumer shows is a wonderful opportunity to:

Market your business
Ticket Distributions – we provide free or discount admission tix (also free to you) that can be handed out or inserted in area monthly billings
Promote services
Sell product
Meet/Speak directly with consumers one-on-one
Generate new leads
Pass out promotional materials
Network among industry professionals
And so much more

The best trade show infographics on Pinterest

noreply@blogger.com (Showevent) — Fri, 13 Jul 2018 18:15:00 +0000

If you're like me and you spend a lot of time Pinteresting, you'll appreciate these picks of the best trade show infographics on Pinterest.

Don’t forget to follow me: https://www.pinterest.com/showevent/ so I can follow you back and view your pins in my stream!

Here are two examples of the best trade show infographics: