Bridging Culture Worldwide Blog

Fuel Cell Electric Vehicles in Our Future

noreply@blogger.com (Don Southerton) — Mon, 23 Jan 2012 05:14:03 PST

By Don Southerton, BCW Editor
In 2008, I had the opportunity to visit the Hyundai Kia Namyang R&D Center with a group of VVIPs. We test drove a Fuel Cell Electric Vehicle (FCEV), and even got to fuel the prototype SUV with hydrogen. ( I'd previously watched a hydrogen fueling in Chino, CA at the HATCI facility where I was teaching classes and consulting the American and Korean teams).

Last week when at Kia Motors America I was given the opportunity to road test one of their FCEV. Very smooth drive, with lots of low end torque. Hope to see more FCEV in our future as infrastructure is built to support the technology.

Don Southerton w/ Kia FCEV

Korean Culture Alert: Lunar New Year 2012

noreply@blogger.com (Don Southerton) — Wed, 18 Jan 2012 17:08:32 PST

By Don Southerton, BCW Editor
This year Korea will celebrate their annual Lunar New Year holiday on Sunday January 22, Monday January 23, and Tuesday January 24.

Regarding the holiday, I have some recommendations.

For your Korean colleagues (in Korea), you can wish them Happy Lunar New Year by phone, or email on Thursday, January 19 in the late afternoon. ( Friday in Korea).

For Koreans working in the U.S. or globally you can wish then Happy Lunar New Years on Friday January 20 (pm) or Monday January 23.

Here is the formal greeting--Sae hae bok mani ba deu say yo.

I suggest you also share with your non-Korean teams the significance of the holiday.

Here is some info to share with the team:

The 2012 Lunar New Year celebration ( Seol) is Jan. 22-24. This is the year of the Dragon (actually the Black Dragon.) This year is considered especially lucky...

Along with Chusok (the fall harvest festival), Lunar New Year is the most important of traditional Korean holidays.

In Korea, Seol includes gift-giving and family activities that show respect to elders and ancestors. Most Korean businesses are closed for the holiday with millions of Koreans traveling to join their family or take a short vacation.

Hope this is helpful, Sae hae bok mani ba deu say yo.
DS

The Hyundai Way Cover Art Update Survey

noreply@blogger.com (Don Southerton) — Sat, 14 Jan 2012 05:43:26 PST

By Don Southerton, BCW Editor
Time to update the cover art for my upcoming book--The Hyundai Way.
The current cover art ( see below) was a mock up-- with a plan that we'd update prior to publication.
Last week, we posted this question on FB with some great feedback.

Cover art needs a 2012 update. FB question. What 3 models (Hyundai and Kia ) need to be used?

To fine tune (pun intended), take a moment and vote on which 3 models should be used on the cover.

http://www.facebook.com/TheHyundaiWay

Many thanks,
Don

2012 Korea-facing Training Programs, Coaching, and Consultancy

noreply@blogger.com (Don Southerton) — Tue, 10 Jan 2012 05:05:45 PST

Korea-facing teams--BCW training programs, coaching, and consultancy provides strategy, solutions, and results.

Call 310-866-3777 to learn more.

We have 2 great case studies to share, too. Just ask Link.

Breaking News-- Hyundai Elantra Car of the Year

noreply@blogger.com (Don Southerton) — Mon, 09 Jan 2012 08:00:55 PST

By Don Southerton, BCW Editor
DETROIT —The Hyundai Elantra and the Land Rover Range Rover Evoque on Monday were named North American Car and Truck of the year by a panel of independent automotive journalists after the opening ceremonies of the 2012 North American International Auto Show.

Big win for Hyundai and the team. We've been supporting the Hyundai Motor Group teams for years.

2012 Trends and Expectations—A Korea-facing Commentary

noreply@blogger.com (Don Southerton) — Sun, 01 Jan 2012 05:58:14 PST

By Don Southerton

Each new year, I share thoughts for the upcoming months in an executive-level commentary. Looking back at 2011, South Korea’s export economy saw a robust year—familiar names like Samsung, Hyundai, and Kia continuing to grow global market shares—demand driven by a mix of product quality, value, and design appeal, along with Japanese brands suffering set-backs from the devastation of the tsunami and threat of catastrophic nuclear meltdown.

Tempering the demand for top Korean cars, electronics, and consumer goods were deep concerns over the EU fiscal crisis—worries that still linger.

On a positive note following an amended agreement for the Korea-U.S. Free Trade Agreement (KORUS FTA) and ratification both by the U.S. Congress and Korean Assembly expectations are that the treaty will be implemented in the first quarter of 2012. Advocates and critics alike see the FTA boosting annual commerce between the two nations into the billions of Dollars.

Looking forward to 2012, first, the succession in North Korea will continue to be a concern. Issues include the stability of the Kim regime, threats of more border clashes, and an unchecked nuclear arms program. I’ll continue to monitor and share news as it unfolds.

Next, building on the momentum of the past 3 years, expect Korea’s export-driven firms to push their organizations to carve out greater global market shares. Look for even bolder announcements and sales targets than in the past. For example, Hyundai Motor Company, along with their sister firm Kia Motors, announced their global goals for 2012—targeting sales of seven million units. This is a significant increase from estimated sales of between 6.5 and 6.6 million the group expects for 2011.

Not to be outdone, Samsung Electronics, with record 2011 cell phone sales, intends to increase their total by as much as 15%. This translates to approximately 374 million phones, including 150 million smartphones for 2012.

One change from the past 2 years…., I expect few new foreign brands to enter the Korean market in 2012—part saturation, part concerns by the major Groups over the euro-zone fiscal crisis and a stalling U.S. economy undercutting global demand that in turn has an impact on the domestic economy. Two exceptions. One will be services benefitting from KORUS FTA such as U.S-based international law firms wishing to expand into Korea. The second are highly successful brands and products that bring with them strong appeal and a ready market—for example, Chipotle.

For those foreign businesses and brands that do plan to enter the Korean market or partner with Korean firms, I suggest they take efforts to understand not only the culture, but also business norms and expectations. For example, your key management needs access to coaching and someone to answer their questions on topics ranging from strategy to the impact of routine management changes within their Korean partner’s organization. It’s a small upfront investment and less costly than the consequences, which can include lawsuits, local and expat employee turnover, and months of missed goals and low productivity—not to mention tensions between you and the client over expectations. I know this area well—most recently handling the negotiations for a major brand launch in Korea.

Finally, expect further growth in Korean Green technology (wind power, solar, eCars, batteries), along with Korean overseas acquisition of energy related firms. With regard to Green, most of Korea’s major Groups have boldly entered the renewable and sustainable side of the market with plans to expand sales and distribution globally. This includes state of the art manufacturing facilities for wind turbines, solar cells, next generation batteries, and electric power trains. In particular, Hyundai and Kia introduced hybrid models in 2011, with the group aiming to launch a variety of eco-friendly models in 2012.

To conclude, understanding the dynamics of Korea’s economy, markets, and major business groups is vital. It is critical to take into consideration Korea’s past and current trends. Culture, global influences, and a 24-hour virtual workday add to this complexity. I’m dedicated to providing much needed research, analysis, and critical thinking to provide you with answers and insights 24-7-365.

Please feel free to share this commentary across your organization and teams.

If needed, I can also provide more details on specific market sectors, etc.

Sponsored by KoreaPros

A Korean New Year Greeting

noreply@blogger.com (Don Southerton) — Thu, 29 Dec 2011 17:05:17 PST

By Don Southerton, BCW Editor

Like most Asian countries, South Korea has two different New Year days—one that follows the solar calendar and one that uses the lunar calendar. Traditionally the lunar New Year's, called So-nal, has greater cultural and familial significance (In 2012 it will be celebrated on January 22 - 24).

As for the solar New Year’s celebration, in 1896, as part of reforms instituted to Westernize and modernize Korea, the Gregorian calendar was adopted, along with some of the West’s holidays such as the January 1st New Year’s celebration.

Today I find South Korea’s celebration of the Jan. 1 New Year similar to celebration in America. For example. Koreans make New Year’s resolutions where they promise to exercise regularly or eat fewer sweet things—such as chocolates and candy.

A popular resolution every year is to study harder to improve English language skills—a skill seen as crucial in the workplace.

It’s appropriate to wish your Korean colleagues a seasonal greeting prior to the holiday, just as you will wish your non-Korean friends “Happy New Year.”

The Korean New Year greeting is “Sae hae bok mani ba deu say yo.” It is a great phrase to learn because it will also be used again at the lunar New Years celebration in late January.

Christmas 2011

noreply@blogger.com (Don Southerton) — Thu, 22 Dec 2011 05:32:08 PST

Happy Holidays 2011

As the holidays approach, you may wish to greet your Korean colleagues with:
Sae hae bok man i ba deu say yo! (Season's Greetings)

(I will modify the Romanization for easier pronunciation).
Hint: Break the greeting into: sae hae bok—mah ne—bah deu say yo

In South Korea, the government recognizes Christmas December 25 as a public holiday. This year it falls on a Sunday, so most are back to work on Monday. Christians, who make up about 30% of the population, celebrate the occasion as a religious holiday.

Like in the West, both Christians and non-Christians may engage in some holiday customs such as gift-giving, sending Christmas cards, and setting up decorated trees in their homes.

What may surprise some is that public and company Christmas trees and decoration stay up way past the holiday. In fact, many stay in place to the Lunar New Year in late January.

Sae hae bok man i ba deu say yo! works well and is a common seasonal greeting.

For those wanting to wish someone Merry Christmas use Sung tan jul chuk ha.

If you have a specific question, please feel to contact me at Dsoutherton@bridgingculture.com.

On behalf of myself and Bridging Culture Worldwide, have a happy holiday season!

Sae hae bok man i ba deu say yo!

Forbes--New Urbanism: Smart, Sustainable Growth

noreply@blogger.com (Don Southerton) — Fri, 16 Dec 2011 18:22:48 PST

By Don Southerton, BCW Editor

New Urbanism: Smart, Sustainable Growth -- Fantasy Vs. Reality

Guest Post By Don Southerton

As mentioned in a previous Forbes guest article, I live in Belmar, a new urbanism community in Colorado. With today’s global and often virtual workplace, about half my day centers on Korea. Between trips to Seoul and being highly involved in Korea-facing business I’ve long observed Korean trends toward quality of living, green and sustainability. For example, trendy Korean Starbucks asks patrons to separate their trash from hot liquids—not trashing unused coffee with the paper waste—soggy paper is hard to re-cycle.

I also support Korean manufacturers like Hyundai and Kia Motors. I see them striving to produce the next generation of green and sustainable cars: Outside the hybrids, eCars, and Fuel Cell Electric Vehicles (FCEV), the materials now used in the assembly of the vehicles are increasingly eco-friendly along with a bold program for the recycling of obsolete cars and trucks.

On a broader scale, I’ve been involved in new urban communities like South Korea’s Songdo International Business District—envisioned as a “city of the future” and intended to meet strict environmental building standards amid providing world-class amenities.

My days are also impacted by life in Belmar. The vision of Continuum Partners LLC., a Denver-based real estate development company, for Belmar was born from the belief that there is a connection between long-term, sustained property value, high-quality urban design, and the principles of smart-growth. At its core Belmar strives to offer a balance between a Live, Work, and Play lifestyle.

Between my Korea experiences with projects like Songdo IBD and those in America like Belmar, I see new urban communities—looking to link quality of living and sustainability—facing a number of challenges. Beyond huge development costs, the vision for these communities not only centers on providing a high quality of living amid green tech rooftop solar arrays and LEED-certified buildings that pass US energy-efficiency standards, but for the developers and businesses financial considerations matter, too.

With groundbreaking in October 2002 and most of the construction completed by 2008, Belmar developer Continuum CEO Mark Falcone has sought to maintain a balance between promised deliverables to the public and local governing bodies, and fiscal realities. As Falcone notes, “The key factor which allowed us to manage through all the changing dynamics of the market was the zoning and a highly responsive City [Lakewood, Colorado]. Those factors gave us the flexibility to respond to evolving market realities as they emerged without altering the essential character of the place.”

When questioned on how Belmar adapted, the Denver developer further explained: “As the economy eroded we had to shift to less ambitious development phases. We focused on heavily pre-leased developments and sacrificed density to keep things moving. We also sold land directly to users or other builders. A land sale to Target in early 2010 and KB Home in early 2011, for example.”

That said, I’m drawn to a question—Have high profile new urbanism communities like Belmar met their early vision and expectations? Several key areas deserve reviewing. They include:

Green—Plan to reality. Beyond core values of ecological sustainability, Belmar relied partially on a $200 million green bond for funding the development. (Belmar only ended up using only $8 million of the bond allocation.) Still, Belmar had an incentive to ensure its renewable energy program was implemented and green building practices were followed. Two key programs stand out in Belmar—Solar and LEEDs. According to Belmar officials, the roof top solar farm and sustainability gets the most attention—renewable energy being a popular topic.

That said, the developers are perhaps prouder of their LEED’s initiative. In 2002-2003, with construction underway for one of America’s first LEED Silver Certification buildings, Belmar gained national attention. In particular, Belmar was unique since it was a mixed-use structure. Sitting in a conference room on the second floor of the three-story LEED building, I found the heat/AC vents of interest—their floor location similar to a water drain, but pushing out warm air on a chilly Denver morning.

Over the next few years of new construction, retailer Target exceeded expectations and met Silver LEEDs standards. Along with the Whole Foods building and interior, in all, four of Belmar’s structures are LEEDs certified.

Housing—Plan to reality. Belmar apartments are currently divided into two groups. The first grouping are those more near the core of the project and spread out into about seven buildings. Currently, these units are over 95% occupied. A 300 unit building to the south of the project is approximately 97% occupied. Belmar upscale condominium units are 100% sold.

Commercial Leasing—Plan to reality As of the end of October 2011, Belmar office space is 96.4 % occupied and 100% leased. The key tenant is The Integer Group, one of the world’s largest promotional, retail, and shopper marketing agencies, and a member of Omnicom Group Inc. Their Belmar offices alone employ over 500 people.

Retail—Plan to reality. As of the end of October 2011, Belmar retail space was 91% occupied and 92.3% leased. Key tenants include: Target, Whole Foods, Best Buy, Dick’s Sporting Goods, and Nordstrom Rack, along with a mix of national and local stores, shops, and services. In particular, the Ohio Center for Broadcasting, Denver and Paul Mitchell, the School adds to the community’s diverse appeal.

Services, Amenities and Community events—Plan to reality. Many in the Denver area find Belmar’s restaurants (PF Chang’s, Ted’s, The Rock, Baker Street) trendy, with shopping and parking convenient. The ice skating rink is a seasonal highlight. (I’m fond of the “skating with Santa” holiday promotion on Saturdays leading up to Christmas.) Furthermore, Summer Sundays also see a thriving Farmer’s Market, and a flourishing local art scene. I have also heard there is interest among locals for a community garden. Count me in on the latter.

Overall, Belmar has made good on its promises and pledges. Still, sustaining the vision over time, like building a sustainable community, will require the embrace and support of local residents, merchants, commercial tenants, and consumers. I see the local art scene and plans for the community garden as very encouraging. Moreover, it seems that visitors to Belmar appreciate the community’s new urbanism focus and in some cases envy a life style where one can live and walk to work.

Meanwhile, I’ll continue to share my impressions of Korea, Songdo, and Belmar—and wait for the day when in America I will not have to dump my excess coffee in with the recyclables or maybe take a spin around the local community in a EV.

Don Southerton is a consultant, marketing strategist, and researcher for top Korean-based corporations with global business, along with major western firms that have ventures in Korea and Asia Pacific.

Southerton frequently comments in the media on topics including the Korean car market, Green technology, and global business.

Belmar Solar Array Fact Sheet

The Belmar Solar Array began operating in late summer 2008.
The Belmar Solar Array consists of approximately 8,370 panels and is 125,000 square feet in area.
The Belmar Solar Array is a 1.75 mega watt system generating approximately 2.3 million kilowatt hours of electrical energy per year.
The Solar Array power lights in the three structured parking garages on which the panels are mounted. (Technically, the power generated by the solar arrays is routed back to the local XCEL Energy grid, and XCEL sells power back to the Belmar project at a reduced rate.)
Source: Belmar

The Hyundai Way--Some Questions and Answers

noreply@blogger.com (Don Southerton) — Fri, 09 Dec 2011 05:38:56 PST

By Don Southerton, BCW Editor

Lots of interest in my new book The Hyundai Way. Here is a FAQ that shares some common questions I'm often asked by friends and colleagues. Lots of interest in US, globally, and in Korea, too.

Q-Where can I get a copy of the book? A-Not yet, I’m still writing. To connect with readers, I’m been sharing the process over the past year through emails, blog posts and social media like Facebook, Twitter, and LinkedIn. I’m also circulating early drafts to get feedback and comments.

Q-Then, when will the book be released? A-Lots depends of funding. So far, I’ve covered research and writing costs. If funding can be obtained from the Hyundai Motor Group or similar interested party, I can dedicated more time and effort.

Q-Can we see an outline of the book? A-Sure.

Dedication

Acknowledgements

Foreword

Chapter 1 Quest

Chapter 2 Korea and its Culture

Chapter 3 Hyundai Heritage

Chapter 4 Defining The Hyundai Way-- Past and Present

Chapter 5 Brand and Vision

Chapter 6 Looking Forward—Beyond Quality and Design

Appendix The Hyundai Motor Group

Bibliography

Index

About the Author

Q-I’m told writers need a finished manuscript for a publisher to consider, etc. A-Yes, that’s common for first time authors. The Hyundai Way will be my 10th publication. Copies of my other books are available both in hard copy and in eBook. My body of work included academic, non-fiction, and historical novels. These books have been self-published through services like iUniverse, through private publication firms, and in academic press.

Q-Why not contact a major publishing house? The topic seems to be of broad interest and you seem uniquely qualified. A-We have been in contact with several of the leading publishing houses. That said, I’d rather collaborate with the Hyundai Motor Group. In the past, I’ve worked with Korean teams on projects and I understand the process.

Q-Is a proposal available for review on costs for publishing the book? A-Yes, I’d be happy to share.

Please email dsoutherton@bridgingculture.com

CNBC Looks at KORUS FTA

noreply@blogger.com (Don Southerton) — Sun, 04 Dec 2011 05:55:20 PST

By Don Southerton, Editor

With South Korea president Lee Myung-bak signing the KORUS FTA, we see the major trade agreement taking effect in January 2012.

Long a topic of BCW Blog, we were pleased to hear Sean King, Senior VP of Park Strategies, CNBC's comments on KORUS FTA. See http://video.cnbc.com/gallery/?video=3000059540

Loved Sean's comments and observations on Korean cars. GM Korea (formerly GM Daewoo) Chevy ribbon badging was a smart move....Old gray GM Daewoo showrooms are now Chevy Town.... colors bright.... etc. Might have something to do with 2 former heads of Hyundai Motor America marketing now running GM and Chevy marketing globally.

KEB Lone Star TBS eFM Interview w/ Don Southerton

noreply@blogger.com (Don Southerton) — Sun, 27 Nov 2011 04:33:06 PST

By Don Southerton, BCW Editor

KEB Lone Star continue to draw media attention. In fact, it has long been a lightning rod for controversy.

I'll soon post an audio of my recent TBS eFM interview on issues surrounding Lone Star and KEB.

That said, one dimension to the controversy is---Does Lone Star warrant the huge payoff ? Maybe...

1) they did turn KEB into a hugely success bank.

2) if there had never been issues that tied up KEB Lone Star in the courts, Lone Star would have preferred to sell their holdings in 2006 and in subsequent aborted deals. Ironically being forced to hold on the FEB, Lone Star will reap even more gains.

Comments and / or questions?

Forbes--Songdo and Belmar

noreply@blogger.com (Don Southerton) — Thu, 17 Nov 2011 05:33:56 PST

My article in Forbes... I've been a long time advisor on the Korea-facing project providing high level strategy and cross cultural support. In a follow-up article, I plan to look at expectations and reality, plus why Green cars have a role in new urbanism.

http://www.forbes.com/sites/jaynejung/2011/11/15/new-urbanism-comparing-songdo-south-korea-to-belmar-usa/

New Urbanism: Comparing Songdo, South Korea to Belmar, USA

Songdo, South Korea Master Plan

Guest Post By Don Southerton

I’m a baby boomer. I grew up in a small town of 6,000 in northeastern Pennsylvania—a county seat surrounded by dairy farms. We walked to the elementary school, the neighborhood store for a loaf of bread and maybe a soda, and weekly shopping trips downtown–3 blocks from home. Most backyards displayed gardens with long rows of vegetables, some yards cultivated grape vines, raspberry bushes, or an apple tree. Seasonally, we ate tomatoes, cucumbers and green beans in the summer, then squash, sweet corn, and apples in the fall. Fresh eggs and milk came from local producers. People canned goods for the winter, and most home menus followed the seasons. Long before sustainability, environmentalism, and new urbanism, small town America was rooted in comparable notions.

Jump forward a few decades; I now live in Belmar, a new urbanism community on the outskirts of Denver, Colorado. New urbanism represents a design movement that promotes walkable neighborhoods where residents live, work, dine, and shop. The communities embrace energy-efficient buildings, smart growth, transit-oriented development, sustainability, and quality of living.

For Belmar, the developers converted a former 1960s era dying mall into a mixed-use community of 23 city blocks. The community incorporates LEED’s green standards, along with solar farms on the roofs of parking structures, and outdoor street lighting that conforms to the International Dark-Sky Association and limits light pollution. Retail stores like Belmar’s Target were built to meet LEED certification, while corporations including The Integer Group, an international advertising agency, embrace the community’s sustainability and green policies.

What perhaps is most interesting is that my desire to live in Belmar was highly influenced by another high profile new urbanism project—this one on the western coast of South Korea—Songdo International Business District (IBD), a joint venture of New York-based real estate developer Gale International and the engineering and construction arm of South Korea’s steel producer Pohang Iron and Steel Company (POSCO). The urban development is a master planned mixed-use community that set out and conform to rigid international standards for design, sustainability, and, most importantly, an unparalleled quality of life.

A model for new urbanism, the developer’s vision for Songdo IBD went beyond Green, sustainability, and quality of life with western-style amenities to attract international visitors, residents, and business firms to South Korea. This in turn would pave the way for Koreans to interact more closely with foreigners, and create good jobs for the Korean people.

In both cases the developers set out to transform and reshape communities. For Songdo IBD, the city-size project is built upon reclaimed land and mudflats. For Belmar, it was a greyfield transformation of an aged and dated mall. In both cases, we find extensive master planning, large scale construction, mixed-use development, cultural amenities, and a pedestrian and transit oriented lifestyle with less dependency on automobiles—although I’d like to see the Belmar add some clean energy LPG or electric recharging stations.

That said, living in Belmar my task at hand is now to look deeper into how closely the developers’ goals and visions for the respective U.S and Korean communities manifests over time. I plan to share my cultural research in future writings. Meanwhile, frequent visits to South Korea and Songdo IBD, along with daily strolls through Belmar will provide first hand impressions of 21^st century new urbanism—amid memories on my youth growing up in small town America.

Don Southerton is a consultant, marketing strategist, and researcher for top Korean-based corporations with global business, along with major western firms that have ventures in Korea and Asia Pacific.

Southerton frequently comments in the media on topics including the Korean car market, Green technology, and global business. His work, Chemulpo to Songdo IBD, Korea’s International Gateway was released in August 2009 at the gala opening of the Songdo IBD and the Incheon Global Fair.

Facebook, Songdo, Belmar, and New Urbanism

noreply@blogger.com (Don Southerton) — Sun, 06 Nov 2011 13:51:15 PST

By Don Southerton, BCW Editor
One of my new projects--tying an interest in Korea, Green, and sustainability with new urbanism--Incheon's Songdo IBD and Denver's Belmar communities. See the FB Link

Double Click to View

Sustainability--From Korea's Songdo IBD to Denver's Belmar New Urbanism

noreply@blogger.com (Don Southerton) — Sun, 16 Oct 2011 14:52:58 PDT

Green Hyundai-Kia Motors initiatives that I've been involved or following for years, and high profile Green projects like Songdo IBD, not to mention providing studies to clients on Korean solar and wind power... make sustainability important to me--BCW has offices in SoCal, Denver, and Seoul, but currently I live in Belmar, too. The community is a model for new urbanism-- something that peaks my interest as a cultural historian and as a researcher-writer. Maybe topic for a new book.

Sustainability Initiatives - Fact Sheet

Belmar, developed by Continuum Partners, is a 22-block mixed use development on the site of the former Villa Italia Mall in Lakewood, Colorado. They are dedicated to energy-use reduction and the responsible use of limited natural resources.

Solar Power

8,300 solar panels will be installed on the roof of three parking garages (installation scheduled for August 2008). The 1.7 megawatt array will generate approximately 2.3 million kilowatt hours of clean electrical energy per year. The power output will offset approximately 5% of the total Belmar power consumption. Solar powered pay-and-display parking kiosks are used to manage 350 on-street parking spaces.

Building Design

Belmar used the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED®) criteria to guide the design and development of many buildings in the project. A three-story mixed use building with office over retail space was the first building of its type in the nation to receive a Silver-level LEED certification.The buildings that house Whole Foods, Mile High Wine & Spirits, and two adjacent mixed use buildings and retail spaces have also subsequently received a Silver-level LEED certification

Urban Wind Farm

The Belmar district also features a small urban wind farm with 14 turbines powering lighting for a large parking lot. The wind farm has the potential to generate 700-900 kilowatt hours of electric power per mont

Tree program

Approximately 130 mature trees from the original site were transplanted to a temporary nursery site and replanted.

Lighting

  All outdoor lighting has been designed in cooperation with the International Dark Skies Association.

Recycling

Belmar has worked with Waste Management to implement an expanded single-stream recycling program for all residents as well as office and retail tenants.

Continuum Partners has also spent in excess of $4 million in cleaning up water and soil contamination on site (PCE, PCBs, hydrocarbons) as well as removing asbestos and hazardous materials from the former buildings prior to demolition and recycling.

Much of the construction material from the demolition of the original Villa Italia mall structure has been recycled.

  Pedestrian and Transit Orientation

The project has been designed to reduce automobile reliance and to promote pedestrian and transit activity.

There are multiple regional bus routes that circulate through the site with multiple stops (previously no routes

penetrated the 104 acre site).

Housing

All on-site housing has been built with high quality, sustainable materials and energy conservation technology, ensuring high levels of energy efficiency and green building.

Source : http://www.lakewood-colorado.org/PDFs/Belmar-GreenFactSheet2.pdf

KORUS FTA--Opportunity and Challenges

noreply@blogger.com (Don Southerton) — Thu, 13 Oct 2011 17:28:33 PDT

By Don Southerton, BCW Editor

We're thrilled with the US Congressional approval of the KORUS FTA. Still some hurtles, but we assume the treaty will be enacted soon. Meanwhile many are looking to Korea for opportunity, as others in Korea will look to America to benefit from the agreement.

We can help. In fact, with KORUS FTA ... learn how to best approach Korea-facing business. Unique case study "sneak peek" now available. Just ask us for the Private Link. Dsoutherton@bridgingculture.com

Korean Commercial Code--An Update for Foreign Investors

noreply@blogger.com (Don Southerton) — Sun, 09 Oct 2011 05:21:33 PDT

By Don Southerton, BCW Editor
One area we focus on is laws that impact franchise, licensing, joint ventures, and direct investments with South Korea. We are again pleased to share an update by Kent Wong on recent changes to South Korea's commercial code. Kent is a Senior Foreign Attorney (Partner) at APEX LLC and noted expert on international investment.

The Korean Commercial Code (KCC) is the main body of laws in Korea relating to business and business enterprises in Korea. Recent amendments to the KCC include the addition of two new types of business entities: hapja johap(“partnership association”) and yuhan chaekim hoesa (“limited liability company”) to meet the increasing demands of investors and dynamics in Korea’s economy. The additional business entities were created to provide greater flexibility in the formation, operation and dissolution of a business enterprise to promote commerce while providing limited liability protection to investors.

With the additional legal entities, the business entities that will be recognized under the amended KCC are as follows: (i) johap (association), (ii) hapmyung hoesa (general partnership), (iii) hapja hoesa(limited partnership), (iv) yuhan hoesa (limited company), (v) chusik hoesa (joint stock company), (vi) hapja johapand (vii) yuhan chaekim hoesa. The main features of a hapja johap and yuhan chaekim hoesa are summarized at:
KoreaLegal.org ( October 8, 2011)

To conclude, Hapja johap and yuhan chaekim hoesa offer additional options for investors to conduct their business in Korea as they provide flexibility in corporate organization and operation while limiting liability to the investors’ capital contribution. While chusik hoesa (corporation) and yuhan hoesa (limited company) will likely remain the popular choice for larger companies, a hapja johap and yuhan chaekim hoesa will likely appeal to small-sized companies or investors with limited objectives. The utilization of the new company vehicles, however, will depend much on their tax treatment.

For further information, we strongly suggest you contact Kent Wong at Apex Law LLC.

Going Global in an Uncertain Market--A leap frog approach

noreply@blogger.com (Don Southerton) — Wed, 28 Sep 2011 11:29:12 PDT

FOR IMMEDIATE RELEASE
The Greater New England Minority Supplier Development Council will host its annual Business Opportunity Expo October 3-5, 2011. Guest speakers include Korean global business expert Don Southerton.

Denver, Sep 27, 2011 -- The Greater New England Minority Supplier Development Council, Inc. (GNEMSDC) will be hosting its annual Business Opportunity Expo at the MGM Grand at Foxwoods. This year along with a number of distinguished speakers Bridging Culture Worldwide CEO Don Southerton will share insights into Korean global business, and how GNEMSDC members can model recent successes by Korea Groups like Hyundai-Kia Motors and Samsung Electronics.

Southerton notes, "Like a number of Korea-based companies, Minority-owned business (MBE) owners can look for new opportunities to grow their organizations even in rough economic times. This includes expanding their operations outside the U.S." Korean global consultant Southerton suggests taking a bold "leap frog" approach to spur ahead of the competition.

GNEMSDC's Business Opportunity Expo is the largest minority business development conference and trade show in New England. The show brings together buyers and supplier diversity professionals from over 200 corporate members of the GNEMSDC and over 400 certified MBEs from around the country. This year the event features seminars and corporate CEO speakers who will inspire and identify opportunities for MBEs.

About Bridging Culture Worldwide
Since its founding, Bridging Culture Worldwide has focused on global and Korea-related business services. Based on over 3 decades of experience, they share cross-cultural insights to global teams and management. Bridging Culture Worldwide core services include: Consulting, Strategy, and Research; Publications; along with Franchise and Licensing Development, Product Launch, IP, and Trademark. Visit http://www.bridgingculture.com

About GNEMSDC
The GNEMSDC is a regional affiliate of the National Minority Supplier Development Council. The GNEMSDC's mission is to significantly increase procurement opportunities for certified minority business enterprises with our corporate membership. GNEMSDC covers CT, MA, RI, NH, VT, and ME. Visit http://www.gnemsdc.org

Golf Club Market in South Korea Totaled Nearly $180 million

noreply@blogger.com (Don Southerton) — Mon, 26 Sep 2011 04:32:58 PDT

22/09/2011

The FINANCIAL -- As a fast growing sport producing numerous world renowned star golfers, South Korea’s golfing industry is advancing rapidly as it continues to gain wide acceptance among local consumers.

Even though it is often seen as a sport indulged only by the small elite population, GfK Korea’s retail audit of golf clubs recorded a massive USD 180 million worth of sales chalked up within the first six months of this year alone.

According to the global leading market research company who launched its golf panel at the second half of last year, recent findings for the quarter of April to June revealed that golf club sales totaled over USD 104 million in the three months, registering a considerable 37 percent growth over quarter one’s USD75.3 million.  

 "The number of golf enthusiasts in the country is on the rise and gauging by its good performance in the latest quarter, there’s no doubt that the industry is gaining grounds at a fast pace,” commented Mr. Moongen Kwon, General Manager of GfK Korea.”Nonetheless, it is important to highlight that the latest sales spike is relative to the previous period’s less impressive showing due to the fact that golf is a seasonal sport,” explained Mr. Kwon.  

Korea’s intense cold weather during the Winter season is an off-peak period for outdoor golfing, accounting for the slowdown in golf club sales during the beginning of the year; hence lowering the overall performance in the first quarter. A comparison of quarter one sales against 2010’s final quarter sales of USD 94 million reveal a 20 percent decline. 

Monthly results reflected a gradual downward sales trend at the end of the year, reaching the lowest level in January before regaining its sales momentum subsequently. Comparing the performance of the market for three consecutive quarters, it was the Spring months that registered greatest golf club sales.  

GfK findings also revealed that Koreans invested the most in Iron sets and Drivers, with nearly 70 percent of the entire market’s golf club budget being spent in these two categories. Club sets occupies the largest share at 41 percent, while 29 percent was contributed by Drivers in quarter two. There are currently 12 key brands available including major brands like Yamaha, Nike, Dunlop and Callaway, but it is still the Japanese models which are more favored amongst consumers despite their higher pricing.  

"As the golfing industry evolves, we can expect intensifying competition as new local and foreign players enter the scene with more exciting offers to satisfy the swelling golfing population,” said Mr. Kwon. "With Korea being one of Asia’s fastest developing markets for the sport, the golfing is definitely an exciting industry to be watching out for as the country in many more years to come,” he concluded

Source: The Financial

Screen Golf, Korea, and The Economist

noreply@blogger.com (Don Southerton) — Sun, 18 Sep 2011 18:03:37 PDT

By Don Southerton, Editor
I have been following the rise of screen golf in Korea. In fact, I have a long time connection to screen golf. In the late 1980s, I felt it was time to take up golf-- encouraged by a mentor who strongly suggested it was more than recreation, but a needed professional skill. It was winter and by chance a screen golf shop had opened near one of my businesses in NY. The experience did help spur my interest in golf and by spring I had at least an acceptable swing.

Jump forward 20+ years, and BCW has been working closely with Korea's top screen golf provider--Golfzon. The technology have definitely improved--today the screen images of the golf courses are amazing and analysis from swings can help improve your game. Interestingly, where karaoke (noraebang) once was the top after diner activity, today many Koreans find screen golf more rewarding...

The Economist recently noted

Sports

Game theory

Screen golf in Korea

Swinging solo

Sep 15th 2011, 18:11 by R.G. | SEOUL

LAST week, without bothering to make a reservation, I strolled onto the first tee at St Andrews and sloshed one down the fairway. Other golfers must book months in advance if they want to play at the Royal and Ancient Club, but not me. This is not because I am a VIP. It is because I played St Andrews virtually, at a “screen golf” shop in South Korea.

Screen golf is fantastic. You use real clubs and balls, but instead of aiming for a real hole, you aim for a picture projected onto a screen. A sensor measures the speed and direction of your clubface as it hits the ball. The computer then calculates where it would have gone, had it not slammed into the soft but tough screen ten yards in front of you. The screen shows your ball flying into the air and then landing gracefully next to the cup. (I said “your ball”. Mine tended to fall into those horrible six-foot-deep pot bunkers for which St Andrews is justly reviled.) After every shot, you can watch a film of your swing. (I should keep my head still.)

Screen golf has several advantages over the real thing. You can pick from a wide selection of the world’s great courses. You are never told: “We’re fully booked until 2020 and anyway, we don’t want people like you playing here.” It’s cheap, too: a round at Pebble Beach costs $500 in real life, but only 30,000 won ($28) at a screen-golf shop.

The virtual game has drawbacks, though. The “rough” isn’t really rough—it’s the same plastic mat from which you hit your other shots. There’s no chance to feel the wind in your hair or the turf beneath your feet. And there’s not much exercise involved, since you don’t walk between shots.

Yet for a crowded, golf-mad country like Korea, screen golf is a blessing. Tee times on real Korean courses are hard to reserve and hideously expensive. Screen-golf shops, by contrast, are everywhere. They hardly take up any space. (The one I visited was tucked in a basement in a bustling shopping district in Seoul.) You can pop in during your lunch break, or arrive drunk with your friends in the middle of the night. The game is so popular that screen golf matches between real professionals are televised.

Screen golf used to be expensive. Five years ago, I was shown around the most sumptuous suite at Caesar’s Palace in Las Vegas. The manager showed me a side room where celebrities such as Michael Jordan could play screen golf. He seemed even prouder of this little luxury than of all the tasteful gold taps and naked marble cherubs.

Today, anyone can play screen golf. And that means anyone can play St Andrews.

Chuseok 2011

noreply@blogger.com (Don Southerton) — Fri, 09 Sep 2011 04:58:47 PDT

Chuseok is perhaps the most celebrated of the traditional Korean holidays.

추석

Chuseok-Korean Thanksgiving Holiday

For Koreans, the traditional Thanksgiving Holiday is called Chuseok. This year is falls on September 11-13.

Celebrated for centuries as the lunar-based (fifteenth day of the 8th lunar month) Fall Harvest Festival, Chuseok is among the most important of Korean holidays, a day filled with family and tradition. Millions of Koreans travel to join their family and celebrate traditional customs of Chuseok, including ancestral memorial rituals, followed by a day of special foods and family-focused activity.

One of the most popular of the traditional foods is song pyeon, which is a pine needle-flavored half moon-shaped rice cake.

In Korea, during the days prior to the actually holiday, streets and stores are packed with shoppers buying food and gifts. Gift-giving is an important aspect of the holiday. Liquor is often given to colleagues and work supervisors.

As for travel, Chuseok is similar to the U.S. and Europe around the Christmas Holidays. Each year record numbers of Koreans jam the roads, rail lines, and airports with holiday traffic. In fact, most airline and train travel has been booked for months.

I’ve always advised my clients and friends not to travel to Korea during the Chuseok holiday.

Outside Korea, please take a moment next Monday September 12 and wish your Korean colleagues a Happy Chuseok. (For those working with teams in Korea, contacting them NOW would be appropriate).

추석 잘 지 내 새요. or 추석 잘 보 내 새요.

If you wish, this is an appropriate greeting:

Chuseok jal ji nae sae yo. or Chuseok jal bo nae sae yo.

To conclude, even though many things have been changed by Korea’s rapid industrialization, urbanization, and globalization we find in the celebration of Chuseok that family remains the bedrock of Korean society.

Questions? Comment? Please feel free to contact me….

Chipotle, Sustainability, and Korea

noreply@blogger.com (Don Southerton) — Tue, 30 Aug 2011 10:42:34 PDT

By Don Southerton, BCW Editor
I learned much about sustainability from the major Korean Groups that I support. They all have strong CSR and sustainable future initiatives. Moreover, Korean Confucian tradition finds people rooted to the land as stewards.

I see Chipotle as a brand that's core values embrace sustainability. They are highly engaged in local sourcing when possible. Notwithstanding the spicy flavor of the burritos, which will appeal to Koreans, the brand aligns on many level with Korean well-being, Green, and as noted sustainability.

Chipotle would do well in Korea. Their leadership would be find the market not only lucrative, but boldly embracing Chipotle values...

Check out this video.

America's Top Golf Retailer Golfsmith Looks to South Korea

noreply@blogger.com (Don Southerton) — Sat, 27 Aug 2011 15:03:12 PDT

By Don Southerton, BCW Editor

After months of work, I can share news that America's top golf retailer Golfsmith has signed a MOU with GOLFZON, Korea's leader in golf simulation technology. We work closely with both firms serving as consultants providing a wide range of services.

AUSTIN, Texas, Aug 22, 2011 (GlobeNewswire via COMTEX) -- Golfsmith International Inc. GOLF -0.46% , the largest golf specialty retailer in the U.S., today announced it will introduce its first retail operations outside the U.S., in South Korea, the fastest growing golf market in the world. This new agreement with GOLFZON Co. (kosdaq:GOLFZON) is another step in Golfsmith's global strategy aimed at forging partnerships around the world as the company continues to leverage its brand assets internationally. Golfsmith will reinvest the income generated from this new partnership back into its core U.S. business where the company continues to gain momentum and market share.

The Memorandum of Understanding combines Golfsmith's international influence along with GOLFZON's knowledge and presence in South Korea -- where a majority of golf is played indoors on golf simulators. With a dominant share of over 84% of the golf simulator market, GOLFZON supplies its products to over 4000 indoor screen golf courses across South Korea. This alliance with Golfsmith will enable GOLFZON to open full retail stores with the best brands in golf like those found in Golfsmith's stores throughout the United States.

"With three million golfers already in South Korea our agreement with GOLFZON further signals Golfsmith's global strategy to build relationships that develop, manage and market Golfsmith and its brands," said Golfsmith Chairman and CEO Martin Hanaka. "GOLFZON's keen understanding of the South Korean golf market and its solid customer base make them a strong partner in one of the biggest golf markets in the world. It's exciting to see an established brand like GOLFZON move from an interactive simulator gaming environment into a fully operational retail environment under the Golfsmith banner."

GOLFZON's CEO Kim Young-chan shared Hanaka's optimism. "GOLFZON has been highly successful bringing together golf and technology in South Korea. We now look to Golfsmith's successful retail golf model in the U.S. to bring their expertise to the South Korean golf retail industry."

The agreement allows Golfsmith and GOLFZON to build a strong collaborative working relationship, while supporting each other in the design, marketing, and development of Korean retail golf operations. The goal will be to provide the South Korean golf enthusiast, whether a novice or highly experienced, with exceptional values along with the latest product and service offerings. Under the terms of the agreement the new stores will be branded Golfsmith and operated by GOLFZON.

About GOLFZON

Established in 2000, GOLFZON is one of the world-largest sellers of virtual golf simulation systems. In South Korea, GOLFZON is a major beneficiary of the huge popularity of indoor golf courses, owning an 84% share of the golf simulator market. With over 16,500 systems operating in 30 countries, over 200,000 people play on GOLFZON systems every day including participating in real-time tournaments with other golfers or taking swings at internationally recognized golf courses -- such as those in Pebble Beach, California. For more information about GOLFZON, please visit the company's website at http://company.GOLFZON.com/en .

About Golfsmith International Inc.

Golfsmith has been in business for over 44 years and is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its customers the convenience of shopping in 78 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. For more information about Golfsmith, please visit the company's website at www.golfsmith.com .

SPC Group--Korea's Food Brand Leader

noreply@blogger.com (Don Southerton) — Sat, 20 Aug 2011 13:59:17 PDT

By Don Southerton, BCW Editor
Last week's article on Seoul's Passion 5 drew a number of inquiries on SPC.
Here's a short summary. I see them as Korea's top food brand.

1.Brand Name: SPC Group

2. Year of establishment: 1945

3. Company Positioning: The largest and most profitable Food company in Korea with sales of $2.4 Billion in 2010, which grew from $1 Billion in 2005. SPC has ambitious plans to grow the company through acquisition of international brands and development of its international organization.

4. Brands: SPC has developed its own brand, Paris Croissant, a high quality bakery café, to become the # 1 domestic brand in sales volume in Korea: 2800 stores and $ 1.2 billion in sales in 2010.

SPC has also built the Baskin Robbins/ Dunkin Doughnuts business into market share leaders in Korea in each of their businesses generating $ 486 million in sales and 1733 stores on a combined basis. SPC has just licensed Jamba Juice and plans to open 200 locations.

SPC has built these businesses on its expertise in baking technology, developed in its other subsidiaries, which are the leaders in high quality baking in Korea which includes Samlip General Foods and Shany.

Totally, SPC has over 4500 stores.

5. International business: Has grown from $0 in 2003 to $ 43 million in 2010 in China and the US.

6. HQ Locations: Seoul

Passion 5--Chic Korean Patisserie

noreply@blogger.com (Don Southerton) — Fri, 12 Aug 2011 16:02:05 PDT

By Don Southerton, Editor BCW
On my frequent trips to Korea, I tend to visit familiar places--some historic, some trendy. I just added Passion 5 to my list. I recommend you do, too.

Passion 5 is an ambitious project of the SPC group, a food specialty group which includes Paris Croissant, Baskin Robbins and Dunkin Donuts. Italian architect Marco Lucchi designed the eye-catching building and some 36 chefs make delicious desserts.

Passion 5 is divided into four sections ― Cafe, Bakery, Patisserie and Chocolatier, with a trendy restaurant on the 2nd floor.