Brief History of Italian Fashion

noreply@blogger.com (kyra) — Fri, 14 Nov 2008 01:40:00 +0000

Italy and Fashion have a very unique and special relationship, and when you consider such names as Dolce&Gabbana, Versace and Armani, to name but a few, it's not difficult to see why. But if we look back into the history of Italian Fashion, (e.g. see also the article on Nina Ricci) we start to understand what gave Italy such a status in the Fashion World.

Count Giorgini started the 'Italian Fashion' craze in 1951, when he organised a fashion show to be presented to an International audience in Florence. He then continued to present other fashion shows at his palace, presenting new collections modelled by nobilty against a backdrop of fine arts and scenery. Nobilty would also model new collections at museums or exhibitions next to famous pieces of fine art. This all contributed to elevating the status of Italian fashion, and implanting in everyone's minds that Italian fashion gives you status, is very rich in quality,and almost 'fairytale' like.

In the 1970s and 1980s Milan made its mark as being the Fashion Capital of Italy, and the phrase Made in Italy became universally recognised as meaning 'high quality', and 'high fashion'. Today there are various fashion trade fairs in Milan, and it is considered by many to be the Fashion Capital of The World.

Elegance is in the Italian blood, and most Italians would unhesitatingly sacrifice comfort to achieve it. Italy is a nation that cherishes outward appearances. Yes, it is great if you have a good heart, but Italians would expect you to have well-groomed hair, an impeccable sense of dressing and a really neat pair of shoes besides. So it is no wonder that some of the world's best sartorial artists are from Italy.

The privileged Italians have had names like Brioni and Zegna look after their work wear, and the house of Valentino to call upon when they needed clothes for that real special occasion. Armani has been at hand, letting Italians know that they can be subdued yet elegant, as has the house of Versace which has given a new meaning to glamor. Diesel is a world conqueror in a category all its own, and the likes of Prada, Missoni, Ferragamo, Ferre, Bottega Veneta, Damiani and Bvlgari are discussed in hushed tones of awe in fashion circles across the world.

And for the everyday lives of stylish Italians, there has been the eponymous Zara, and countless other names strewn across Italian cities that continue to take pride in making men and women beautiful. Hollywood has paid homage to Italians and their sense of dressing: for the past few decades most of the glitterati on the red carpets are clad and bedecked in clothes and jewelry made in Italy.