“What can I say, your cupcakes are just delicious and the work that has gone into them, tremendous. Wonderful service, I ordered 54 cupcakes for my partners 40th birthday, I wanted a theme based around the Mad Hatters tea party and you truly delivered. From Cheshire cats, Mad hatters hats, playing cards, to daisies – your cupcakes were the talk of the party. We are getting married next year and we will definitely be contacting you at Indulgence Cupcake Company. Thank you so much.”

A big thank you to all who came along and to the guys who set up Paddle Round The Pier, a great charity event. Luckily for us the weather was lovely, albeit a little windy!

We were very lucky to be asked into the VIP area for the event to supply complimentary for all the VIP guests. We went all out and hand made little flips flops for a mini beach scene, surfboards on the waves and beach balls. As always these were very well received and they disappeared so quickly!

Have a look at some pictured below!

Cupcake Tower in the VIP tent!

Handmade flip flop and surf board decorations

Paddle Round The Pier Printed Cupcakes, yum!

The term cupcake was first coined long ago in 1828 by Eliza Leslie in her “Receipts” cookbook and had long been considered an American product which was made popular by the Sex and the City TV series.

There are actually two variations of the term cupcake; “cupcake” and “cup cake”. The first referring to the old pottery ramekins that these individually portioned cakes where baked in. The latter referring to the measurement of cups used in the recipe for cup cakes on the other side of the Atlantic.

You may also refer to them as Fairy Cakes if you are in the UK. This name given in reference to the size of the cake, perfect for a fairy tea party!

You don’t have to look far to see the debate on the true name for these little cakes. But we stand firm in calling them cupcakes, not only because everyone else does, but because we like it.

The sponge

If you have every made yourself a batch of cupcakes and looked up a recipe online you’ll notice that there are many variations for the recipe. Everyone boasts about having an authentic American recipe, and we congratulate them. But at Indulgence Cupcake Company we have a very different theory.

Our family was brought up on traditional English cake, the kind of stuff Nan used to bake. In fact, our recipe is exactly that, the kind my Nan used to make. My good old Nan used to whip up at least a cake a day, all sorts, she never stopped. But my favourite was always her sponge; moist, full of flavour and delicious! She swore by her recipe and it was a closely guarded secret.

We have used this recipe since the day we started baking cupcakes as we know it makes for the most delicious cupcakes in the UK. Some people have often asked us about the quality of the sponge as they have concerns that they will be tasteless and dry. We reassure them that you can eat our sponge without any icing and still have an amazing experience.

The Great British Cupcake

We are proud to call ourselves The British Cupcake Company because we know the British palette for cake has evolved differently from the rest of the world. We offer the finest British Cupcakes which we know you will love.
Of course, if you disagree there are plenty of American Cupcake companies in the UK for you to choose from.

This Sunday, the 4th July, will be known as Cupcake Independence Day!

Jeremy
Director

Sources:

Wikipedia

We’re very excited that we will be coming to the Paddle Round the Pier festival this year!

We will be hosting the Tea Dance Tent at this year’s festival and will be selling our yummy cakes alongside all the dancing! Hopefully the weather will be perfect for a bit of tea and brighton cupcake! Either way make you pop along to support Europe’s largest free beach festival, support the great causes and grab yourself a cuppa and cupcake!

Yum!

So we know we’re a little late, slap our wrists but we have to make sure we got together some cute little cupcakes for you to enjoy this Easter. Available in a selection of chocolate and vanilla, these are sure to go down a treat for the Easter weekend.

6 for £14 or 12 for £24 – free delivery this whole weekend in Brighton and Hove area. Charges apply for areas outside, please see our cupcake delivery charges for more details.

Order now using our cupcake order form.

Here’s a collection of some fabulous, brightly coloured corporate cupcakes we send off to London for a charity event recently. The client was really pleased with them and said they went down a treat! We thought the gorgeously bright logos looked fantastic on top of our printed cupcakes.

Bird’s eye view of colourful cupcakes.

Perfect for a wedding or classy event. Very sophisticated!

We have made our donations but thought we’d share this with our lovely cupcake friends as they are still trying to reach their target.

Please donate here: http://www.justgiving.com/handle10K

Find out more about the great work Clic Sargent are doing to help beat childhood cancer.

So someone comes to you and says, give me seriously pink cupcakes. So all we could do was give them what they wanted!

The white hearts are offset so well against the bright pink butter icing.

Pink cupcake with rainbow coloured sprinkles.

We put together these fantastic, super bright lime green cupcakes for a local restaurant as samples. The colours of the restaurant are green, black and silver and they were looking for something that matches their brand. We just loved them so much as they were so bright and fun!

You might have see him before, he was popped on another post below. We thought we’d show him off by himself. He’s decorated in gorgeous black stars and edible glitter.

And not to forget his gorgeous partner in crime, she’s all deck out in glam silver glitter and edible balls!