Brightspark Consulting https://brightspark-consulting.com/ AI for Marketing Mon, 22 Jul 2024 17:31:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.6.3 The Ai Institute Is Here https://brightspark-consulting.com/blog/the-ai-institute-is-here/ Thu, 14 Dec 2023 12:42:40 +0000 https://brightspark-consulting.com/?p=32153 The Ai Institute Is Here

The AI Institute has launched. Bringing AI courses for everyone. Delivered by industry experts with deep knowledge and experience at bringing AI.

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]]> 1 Year Since ChatGPT Launched https://brightspark-consulting.com/blog/1-year-since-chatgpt-launched/ Wed, 29 Nov 2023 07:59:29 +0000 https://brightspark-consulting.com/?p=32113 1 Year Since ChatGPT Launched

One year after ChatGPT's launch, I reflect on the pace of progress in generative AI. Acknowledging the potential societal impacts, I also have optimism that with ethical innovation and collective responsibility, humanity can guide this technology toward positive ends. Bonus content: a big announce!

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]]> A Good Decision Reviewed: 1 Year with SendPulse https://brightspark-consulting.com/blog/a-good-decision-reviewed-1-year-with-sendpulse/ Mon, 13 Nov 2023 16:55:38 +0000 https://brightspark-consulting.com/?p=32008 As a digital marketer, you know that the tools you use can either serve as a bedrock for success or become a chink in your armour.  One year ago, we at Brightspark made a pivotal decision to switch out of Active Campaign and integrate SendPulse as our preferred email marketing software. And it has been a good decision, well made, and here’s why.

Sendpulse’s efficiency and reliability are its crowning features. Unlike our previous experiences, where scheduled campaigns were prone to delays or duplication, SendPulse has consistently delivered with precision.

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]]> Contrary View: GPT’s Are Not All They’re Cracked Up To Be https://brightspark-consulting.com/blog/contrary-view-gpts-are-not-all-theyre-cracked-up-to-be/ Mon, 13 Nov 2023 13:56:54 +0000 https://brightspark-consulting.com/?p=31998 Contrary View: GPT’s Are Not All They’re Cracked Up To Be

I'm not impressed with the new GPT's that everyone is talking about.

Here's why...right now they only really work when you upload a load of data to feed them. But getting them to perform simple tasks not functioning as they should, yet.

They were announced last Monday, came to most people's screens around Wednesday and there was the usual race on to show off GPT's people have created.

Casting aside my inner competitiveness, I decided to wait and ponder over what I would like my first GPT's to do.

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]]> Maryrose Lyons is a ChatGPT + GenAI Speaker, MC + Panellist https://brightspark-consulting.com/blog/digital-marketing-speaker-panel-facilitator/ Mon, 06 Nov 2023 07:17:03 +0000 https://brightspark-consulting.com/?p=17703 Maryrose Lyons is a ChatGPT + GenAI Speaker, MC + Panellist

On a mission to help people adapt the way they work and to benefit from being an early adopter of using AI.  Book Maryrose as your event speaker. Confident on camera and video MC.

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]]> Dall-E 3 Passes The John Hinde Text https://brightspark-consulting.com/blog/dall-e-3-passes-the-john-hinde-text/ Wed, 01 Nov 2023 10:38:46 +0000 https://brightspark-consulting.com/?p=31947 Dall-E 3 Passes The John Hinde Text

Dall-E 3 passes the John Hinde test! See for yourself what it can produce.

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]]> Short Course: AI for Self Employed People https://brightspark-consulting.com/blog/short-course-ai-for-self-employed-people/ Wed, 25 Oct 2023 06:11:34 +0000 https://brightspark-consulting.com/?p=31868 Short Course: AI for Self Employed People

Hands-on techniques for leveraging AI. From generating content to automating tasks and analysing data, I will guide you through implementing AI in a very strategic way. If you're self-employed, you know you need this!

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]]> The Hidden UX Fails of LinkedIn (And How to Find Them) https://brightspark-consulting.com/blog/the-hidden-ux-fails-of-linkedin-and-how-to-find-them/ Wed, 11 Oct 2023 06:29:32 +0000 https://brightspark-consulting.com/?p=31639 The Hidden UX Fails of LinkedIn (And How to Find Them)

LinkedIn may never win awards for intuitive design, so we're stepping in to help you uncover your saved and draft posts. Plus how to post carousels on LinkedIn.

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]]> The Irish Times, 4 October https://brightspark-consulting.com/blog/the-irish-times-gai-article/ Wed, 04 Oct 2023 08:47:01 +0000 https://brightspark-consulting.com/?p=31672 The Irish Times, 4 October

Delighted to be featured in The Irish Times business section today alongside trailblazers who have all taken my course this year.

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]]> Brightspark AI Policy Template https://brightspark-consulting.com/blog/ai-policy-template/ Fri, 29 Sep 2023 05:12:21 +0000 https://brightspark-consulting.com/?p=31601 Brightspark AI Policy Template

Because we believe every organisation using AI should thoughtfully consider standards and procedures to ensure responsible usage, we have created this AI policy template that is free to download and customise.

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