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	<title>Science meets marketing</title>
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	<description>Biology, technology, social media et al</description>
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		<title>Science meets marketing</title>
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	<item>
		<title>Personal and business Twitter profiles &#8211; should they be separate?</title>
		<link>https://paulsavery.wordpress.com/2012/03/14/personal-and-business-twitter-profiles-should-they-be-separate/</link>
					<comments>https://paulsavery.wordpress.com/2012/03/14/personal-and-business-twitter-profiles-should-they-be-separate/#respond</comments>
		
		<dc:creator><![CDATA[paulsavery]]></dc:creator>
		<pubDate>Wed, 14 Mar 2012 20:58:45 +0000</pubDate>
				<category><![CDATA[Science]]></category>
		<guid isPermaLink="false">http://paulsavery.wordpress.com/?p=59</guid>

					<description><![CDATA[Recently, I&#8217;ve been thinking about whether I should create another Twitter profile, so that I can separate my personal and business/work activities. It occurred to me that my Twitter needs change from minute to minute, depending on whether I am interacting with my friends (in the inescapable pursuit of &#8216;banter&#8217;) &#8230; <a href="https://paulsavery.wordpress.com/2012/03/14/personal-and-business-twitter-profiles-should-they-be-separate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">59</post-id>
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			<media:title type="html">paulsavery</media:title>
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		<title>Problems with long web links in print publications&#8230;</title>
		<link>https://paulsavery.wordpress.com/2012/03/09/urls-in-print/</link>
					<comments>https://paulsavery.wordpress.com/2012/03/09/urls-in-print/#respond</comments>
		
		<dc:creator><![CDATA[paulsavery]]></dc:creator>
		<pubDate>Fri, 09 Mar 2012 14:15:09 +0000</pubDate>
				<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO optimisation]]></category>
		<guid isPermaLink="false">http://paulsavery.wordpress.com/?p=50</guid>

					<description><![CDATA[Problem: Getting people who see you mentioned in print to visit your website Issuing a press release? Want to include a url for people to visit? Well please don&#8217;t add one that is hundreds of characters long, because users will not be &#8230; <a href="https://paulsavery.wordpress.com/2012/03/09/urls-in-print/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">50</post-id>
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			<media:title type="html">paulsavery</media:title>
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		<title>Time for a rebrand</title>
		<link>https://paulsavery.wordpress.com/2012/03/09/time-for-a-rebrand/</link>
					<comments>https://paulsavery.wordpress.com/2012/03/09/time-for-a-rebrand/#respond</comments>
		
		<dc:creator><![CDATA[paulsavery]]></dc:creator>
		<pubDate>Fri, 09 Mar 2012 13:58:52 +0000</pubDate>
				<category><![CDATA[Science]]></category>
		<guid isPermaLink="false">http://paulsavery.wordpress.com/?p=48</guid>

					<description><![CDATA[Right, it&#8217;s time for a rebrand. Why? Mostly because I am rubbish and never update my blog, so a rebrand is my way of kicking myself up the xxxx to do a better job. But I&#8217;m also rebranding because of a fundamental mistake I &#8230; <a href="https://paulsavery.wordpress.com/2012/03/09/time-for-a-rebrand/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">48</post-id>
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			<media:title type="html">paulsavery</media:title>
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		<title>Academic Research and Commerce in the Next Decade</title>
		<link>https://paulsavery.wordpress.com/2011/10/05/academics-and-commerce-in-the-next-decade/</link>
					<comments>https://paulsavery.wordpress.com/2011/10/05/academics-and-commerce-in-the-next-decade/#respond</comments>
		
		<dc:creator><![CDATA[paulsavery]]></dc:creator>
		<pubDate>Wed, 05 Oct 2011 10:18:33 +0000</pubDate>
				<category><![CDATA[Commercialising science]]></category>
		<category><![CDATA[Economics]]></category>
		<category><![CDATA[Science]]></category>
		<guid isPermaLink="false">http://paulsavery.wordpress.com/?p=38</guid>

					<description><![CDATA[As I read and hear more about the concept of the &#8216;knowledge economy&#8217;, the more I am struck by how both the academic and commercial sectors need to further adapt to the challenges of the ever-changing economic world. Commerce needs to learn to &#8230; <a href="https://paulsavery.wordpress.com/2011/10/05/academics-and-commerce-in-the-next-decade/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">38</post-id>
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			<media:title type="html">paulsavery</media:title>
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		<title>QR codes in Life Sciences</title>
		<link>https://paulsavery.wordpress.com/2011/09/13/qr-codes-in-life-sciences/</link>
					<comments>https://paulsavery.wordpress.com/2011/09/13/qr-codes-in-life-sciences/#comments</comments>
		
		<dc:creator><![CDATA[paulsavery]]></dc:creator>
		<pubDate>Tue, 13 Sep 2011 13:10:25 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Science]]></category>
		<guid isPermaLink="false">http://paulsavery.wordpress.com/?p=32</guid>

					<description><![CDATA[QR (Quick Response) codes are the new fashion in marketing and ‘new media’ initiatives. But what are they, and are they really useful? QR codes are ‘two-dimensional’ barcodes printed on products, business cards, posters etc, and encode information such as &#8230; <a href="https://paulsavery.wordpress.com/2011/09/13/qr-codes-in-life-sciences/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">32</post-id>
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			<media:title type="html">paulsavery</media:title>
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		<title>Maximising Your Online Presence</title>
		<link>https://paulsavery.wordpress.com/2011/08/12/maximising-your-online-presence/</link>
					<comments>https://paulsavery.wordpress.com/2011/08/12/maximising-your-online-presence/#respond</comments>
		
		<dc:creator><![CDATA[paulsavery]]></dc:creator>
		<pubDate>Fri, 12 Aug 2011 09:00:57 +0000</pubDate>
				<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO optimisation]]></category>
		<guid isPermaLink="false">http://paulsavery.wordpress.com/?p=27</guid>

					<description><![CDATA[Last week, I discussed how the internet is changing how we all do business. In the final part of this blog post on committing to content, I suggest how you can provide your clients and customers with engaging, interesting and &#8230; <a href="https://paulsavery.wordpress.com/2011/08/12/maximising-your-online-presence/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">27</post-id>
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			<media:title type="html">paulsavery</media:title>
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		<item>
		<title>Bioproduction &#8211; Born in the 80s, but soon to hit new heights</title>
		<link>https://paulsavery.wordpress.com/2011/08/11/bioproduction-born-in-the-80s-but-soon-to-hit-new-heights/</link>
					<comments>https://paulsavery.wordpress.com/2011/08/11/bioproduction-born-in-the-80s-but-soon-to-hit-new-heights/#respond</comments>
		
		<dc:creator><![CDATA[paulsavery]]></dc:creator>
		<pubDate>Thu, 11 Aug 2011 14:35:44 +0000</pubDate>
				<category><![CDATA[Bioproduction]]></category>
		<category><![CDATA[Genetics]]></category>
		<category><![CDATA[Science]]></category>
		<guid isPermaLink="false">http://paulsavery.wordpress.com/?p=18</guid>

					<description><![CDATA[Bacteria have been producing compounds for us since we discovered how to brew alcohol thousands of years ago. In 1982, we started giving them new genes, exponentially expanding the products they could make for our consumption. Recently, researchers in the &#8230; <a href="https://paulsavery.wordpress.com/2011/08/11/bioproduction-born-in-the-80s-but-soon-to-hit-new-heights/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">18</post-id>
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			<media:title type="html">paulsavery</media:title>
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		<title>Attracting Web Visitors: Commit to Content</title>
		<link>https://paulsavery.wordpress.com/2011/08/08/attracting-web-visitors-commit-to-content/</link>
					<comments>https://paulsavery.wordpress.com/2011/08/08/attracting-web-visitors-commit-to-content/#comments</comments>
		
		<dc:creator><![CDATA[paulsavery]]></dc:creator>
		<pubDate>Mon, 08 Aug 2011 14:24:52 +0000</pubDate>
				<category><![CDATA[Copy writing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO optimisation]]></category>
		<guid isPermaLink="false">http://paulsavery.wordpress.com/?p=10</guid>

					<description><![CDATA[Below is a reproduction of a blog post I recent put together for the scientific communications agency I work for, Alto Marketing. Find more great content over at the blog. Easily accessible content available through the internet is changing how we all &#8230; <a href="https://paulsavery.wordpress.com/2011/08/08/attracting-web-visitors-commit-to-content/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">10</post-id>
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			<media:title type="html">paulsavery</media:title>
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		<item>
		<title>Welcome to Paul Avery&#8217;s blog!</title>
		<link>https://paulsavery.wordpress.com/2011/07/10/hello-world/</link>
					<comments>https://paulsavery.wordpress.com/2011/07/10/hello-world/#respond</comments>
		
		<dc:creator><![CDATA[paulsavery]]></dc:creator>
		<pubDate>Sun, 10 Jul 2011 13:09:50 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">http://paulsavery.wordpress.com/?p=1</guid>

					<description><![CDATA[Welcome to my new blog &#8211; here I will: Provide comment and analysis on interesting science, psychology and marketing topics. Challenge your preconceptions on things you take for granted. I&#8217;m not saying I&#8217;ll be right, more that some things are worth considering &#8230; <a href="https://paulsavery.wordpress.com/2011/07/10/hello-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		
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