http://www.broadcastingcable.com Mon, 20 Jul 2009 06:19:14 MDT The latest news on advertising and marketing from Broadcasting & Cable. eng Copyright 2009 Reed Business Information. Subject to its Terms of Use (http://www.broadcastingcable.com/info/terms-and-conditions.php) http://www.broadcastingcable.com/article/315684-Adult_Swim_Lands_Coke_Zero_as_Mobile_Web_Site_Sponsor.php?rssid=20069 http://www.broadcastingcable.com/article/315684-Adult_Swim_Lands_Coke_Zero_as_Mobile_Web_Site_Sponsor.php?rssid=20069 Mon, 20 Jul 2009 10:00:00 GMT Fully-integrated custom campaign launches with site... http://www.broadcastingcable.com/article/315693-Putting_Their_Best_Faces_On.php?rssid=20069 http://www.broadcastingcable.com/article/315693-Putting_Their_Best_Faces_On.php?rssid=20069 Sun, 19 Jul 2009 16:00:00 GMT Earnings season kicks in amidst disagreement over... http://www.broadcastingcable.com/article/315564-Ad_Community_Concerned_About_New_Financial_Services_Agency.php?rssid=20069 http://www.broadcastingcable.com/article/315564-Ad_Community_Concerned_About_New_Financial_Services_Agency.php?rssid=20069 Thu, 16 Jul 2009 20:55:04 GMT Agency would police the financial services and products markets in the wake of the financial... http://www.broadcastingcable.com/article/315454-Rockefeller_Concerned_About_TV_Content_and_Kids_.php?rssid=20069 http://www.broadcastingcable.com/article/315454-Rockefeller_Concerned_About_TV_Content_and_Kids_.php?rssid=20069 Thu, 16 Jul 2009 02:36:07 GMT July 22 hearing scheduled entitled "Rethinking the Children's Television Act For a Digital Media... http://www.broadcastingcable.com/article/315372-Furman_Joins_Comcast_Sports_Sales_As_SVP.php?rssid=20069 http://www.broadcastingcable.com/article/315372-Furman_Joins_Comcast_Sports_Sales_As_SVP.php?rssid=20069 Wed, 15 Jul 2009 15:37:09 GMT Will lead national sales efforts for Versus and Golf... http://www.broadcastingcable.com/article/315353-Gannett_TV_Revenue_Down_20_in_Q2.php?rssid=20069 http://www.broadcastingcable.com/article/315353-Gannett_TV_Revenue_Down_20_in_Q2.php?rssid=20069 Wed, 15 Jul 2009 13:54:57 GMT Third quarter looks to be even... http://www.broadcastingcable.com/article/315269-Analysis_Sternberg_Exit_Unnerves_Research_Units.php?rssid=20069 http://www.broadcastingcable.com/article/315269-Analysis_Sternberg_Exit_Unnerves_Research_Units.php?rssid=20069 Tue, 14 Jul 2009 21:07:50 GMT As Magna research chief departs, agency brain drain is programmers'... http://www.broadcastingcable.com/article/315277-Health_Care_Bill_Won_t_End_Tax_Deductions_For_Prescription_Drug_Ads.php?rssid=20069 http://www.broadcastingcable.com/article/315277-Health_Care_Bill_Won_t_End_Tax_Deductions_For_Prescription_Drug_Ads.php?rssid=20069 Tue, 14 Jul 2009 22:04:59 GMT Major networks, ad associations and NCTA were against the possible... http://www.broadcastingcable.com/article/315197-Samsung_Blockbuster_Forge_Digital_Deal.php?rssid=20069 http://www.broadcastingcable.com/article/315197-Samsung_Blockbuster_Forge_Digital_Deal.php?rssid=20069 Tue, 14 Jul 2009 16:01:34 GMT Deal will provide digital downloads for new HDTV's, home-theater systems, and Blu-ray... http://www.broadcastingcable.com/article/315025-McDonald_s_NBCU_Partner_on_Monopoly_Marketing_Campaign.php?rssid=20069 http://www.broadcastingcable.com/article/315025-McDonald_s_NBCU_Partner_on_Monopoly_Marketing_Campaign.php?rssid=20069 Mon, 13 Jul 2009 16:48:17 GMT "1 Million Dollar Dice Roll" to be featured in primetime during ‘Jay Leno Show,' ‘Sunday... http://www.broadcastingcable.com/article/314811-_Wheel_of_Fortune_Partners_with_Nestle_on_Brand_Integration.php?rssid=20069 http://www.broadcastingcable.com/article/314811-_Wheel_of_Fortune_Partners_with_Nestle_on_Brand_Integration.php?rssid=20069 Mon, 13 Jul 2009 04:00:00 GMT Game show helps roll out two new CoffeeMate World Café... http://www.broadcastingcable.com/article/311643-Zucker_Says_Marketplace_Has_Reached_Bottom.php?rssid=20069 http://www.broadcastingcable.com/article/311643-Zucker_Says_Marketplace_Has_Reached_Bottom.php?rssid=20069 Thu, 09 Jul 2009 18:14:47 GMT NBC Universal chief Jeff Zucker said Thursday that while the overallmarketplace is still... http://www.broadcastingcable.com/article/311606-Best_Buy_TiVo_Forge_Alliance.php?rssid=20069 http://www.broadcastingcable.com/article/311606-Best_Buy_TiVo_Forge_Alliance.php?rssid=20069 Thu, 09 Jul 2009 14:26:16 GMT TiVo to develop a version of set-top box to be sold at store, retailer to advertise products... http://www.broadcastingcable.com/article/307808-LATV_Fest_Hoffner_Says_YouTube_to_Focus_on_Long_Form_Video_Model.php?rssid=20069 http://www.broadcastingcable.com/article/307808-LATV_Fest_Hoffner_Says_YouTube_to_Focus_on_Long_Form_Video_Model.php?rssid=20069 Wed, 08 Jul 2009 19:17:11 GMT Director of content and partnerships says strategy is one of the most significant changes to... http://www.broadcastingcable.com/article/307524-ZenithOptimedia_Forecasts_Ad_Revenue_Drop_in_2010.php?rssid=20069 http://www.broadcastingcable.com/article/307524-ZenithOptimedia_Forecasts_Ad_Revenue_Drop_in_2010.php?rssid=20069 Mon, 06 Jul 2009 17:22:55 GMT Mild recovery predicted for mid-next... http://www.broadcastingcable.com/article/307335-Ad_Industry_Backs_Form_of_Opt_In_for_Behavioral_Ads.php?rssid=20069 http://www.broadcastingcable.com/article/307335-Ad_Industry_Backs_Form_of_Opt_In_for_Behavioral_Ads.php?rssid=20069 Thu, 02 Jul 2009 04:01:00 GMT New self-regulatory guidelines offer Web users more control over online behavorial... http://www.broadcastingcable.com/article/307298-BIA_Chief_Calls_For_Change_in_Cross_Ownership_Rules.php?rssid=20069 http://www.broadcastingcable.com/article/307298-BIA_Chief_Calls_For_Change_in_Cross_Ownership_Rules.php?rssid=20069 Wed, 01 Jul 2009 19:25:13 GMT Station revenue projected to drop 17% in... http://www.broadcastingcable.com/article/307161-EXCLUSIVE_Rainbow_to_Launch_New_WE_Spin_Off_Wedding_Cable_Channel.php?rssid=20069 http://www.broadcastingcable.com/article/307161-EXCLUSIVE_Rainbow_to_Launch_New_WE_Spin_Off_Wedding_Cable_Channel.php?rssid=20069 Tue, 30 Jun 2009 16:33:08 GMT Women's network to air more parenting... http://www.broadcastingcable.com/article/307146-Former_NBCU_Sales_Chief_to_Advise_Direct_Agency.php?rssid=20069 http://www.broadcastingcable.com/article/307146-Former_NBCU_Sales_Chief_to_Advise_Direct_Agency.php?rssid=20069 Tue, 30 Jun 2009 14:51:44 GMT Keith Turner named vice chair of Mercury... http://www.broadcastingcable.com/article/307050-Report_US_TV_to_lose_2_Billion_in_Ad_Revenue_By_2013.php?rssid=20069 http://www.broadcastingcable.com/article/307050-Report_US_TV_to_lose_2_Billion_in_Ad_Revenue_By_2013.php?rssid=20069 Mon, 29 Jun 2009 16:52:55 GMT Screen Digest predicts online TV can make up the... http://www.broadcastingcable.com/article/307003-Pitchman_Billy_Mays_Dies.php?rssid=20069 http://www.broadcastingcable.com/article/307003-Pitchman_Billy_Mays_Dies.php?rssid=20069 Sun, 28 Jun 2009 20:28:56 GMT TV ad man who hawked OxiClean, Orange Glo found dead in Tampa... http://www.broadcastingcable.com/article/306911-CBS_Launches_Leno_Counterattack.php?rssid=20069 http://www.broadcastingcable.com/article/306911-CBS_Launches_Leno_Counterattack.php?rssid=20069 Fri, 26 Jun 2009 16:18:30 GMT Offers affiliates "Project L.E.N.O." to thwart... http://www.broadcastingcable.com/article/295773-ANALYSIS_TV_Everywhere_Could_Remake_Online_Ad_Model.php?rssid=20069 http://www.broadcastingcable.com/article/295773-ANALYSIS_TV_Everywhere_Could_Remake_Online_Ad_Model.php?rssid=20069 Thu, 25 Jun 2009 20:26:04 GMT Wall Street, Madison Avenue weigh implications of Time Warner/Comcast... http://www.broadcastingcable.com/article/295657-Disney_Signs_Up_Three_New_Summer_Sponsors.php?rssid=20069 http://www.broadcastingcable.com/article/295657-Disney_Signs_Up_Three_New_Summer_Sponsors.php?rssid=20069 Wed, 24 Jun 2009 16:19:32 GMT New deals in place with Best Western, Choice Hotels and... http://www.broadcastingcable.com/article/295362-Tennis_Channel_Tunes_Up_For_Wimbledon.php?rssid=20069 http://www.broadcastingcable.com/article/295362-Tennis_Channel_Tunes_Up_For_Wimbledon.php?rssid=20069 Fri, 19 Jun 2009 18:41:48 GMT HSBC signs up as... http://www.broadcastingcable.com/article/295291-Upfront_Iceberg_Slowly_Melting.php?rssid=20069 http://www.broadcastingcable.com/article/295291-Upfront_Iceberg_Slowly_Melting.php?rssid=20069 Fri, 19 Jun 2009 16:00:00 GMT Both sides anticipating movement around July 4... http://www.broadcastingcable.com/article/295315-Online_Marketers_Ad_Community_to_Release_Self_Regulatory_Privacy_Guidelines.php?rssid=20069 http://www.broadcastingcable.com/article/295315-Online_Marketers_Ad_Community_to_Release_Self_Regulatory_Privacy_Guidelines.php?rssid=20069 Fri, 19 Jun 2009 14:04:58 GMT Hope to get guidelines out before Boucher marks up online privacy... http://www.broadcastingcable.com/article/295244-UPDATED_NBCU_Microsoft_Forge_Ad_Inventory_Deal.php?rssid=20069 http://www.broadcastingcable.com/article/295244-UPDATED_NBCU_Microsoft_Forge_Ad_Inventory_Deal.php?rssid=20069 Thu, 18 Jun 2009 19:00:00 GMT Microsoft's Admira to be used to sell national, local inventory for... http://www.broadcastingcable.com/article/295264-Canoe_to_Discontinue_Community_Addressable_Messaging_Product.php?rssid=20069 http://www.broadcastingcable.com/article/295264-Canoe_to_Discontinue_Community_Addressable_Messaging_Product.php?rssid=20069 Thu, 18 Jun 2009 16:20:31 GMT CEO Verklin: Technical, business limitations made product too... http://www.broadcastingcable.com/article/295252-Behavioral_Advertising_First_Do_No_Harm.php?rssid=20069 http://www.broadcastingcable.com/article/295252-Behavioral_Advertising_First_Do_No_Harm.php?rssid=20069 Thu, 18 Jun 2009 15:39:49 GMT House members discuss need to balance consumer privacy control and free Internet business model... http://www.broadcastingcable.com/article/295230-Promax_BDA_2009_Brand_Builders_Honored.php?rssid=20069 http://www.broadcastingcable.com/article/295230-Promax_BDA_2009_Brand_Builders_Honored.php?rssid=20069 Thu, 18 Jun 2009 09:52:48 GMT WBDTD's Susan Kantor, Time Warner Cable's Same Howe, UFC's Dana White and YouTube's Jordon... http://www.broadcastingcable.com/article/294806-Promax_BDA_Cable_Leaders_Talk_Multiplatform_Strategy.php?rssid=20069 http://www.broadcastingcable.com/article/294806-Promax_BDA_Cable_Leaders_Talk_Multiplatform_Strategy.php?rssid=20069 Wed, 17 Jun 2009 14:00:27 GMT NBCU's Bonnie Hammer says some value in online content to attract viewers to... http://www.broadcastingcable.com/article/294636-Hallmark_Takes_Up_New_Commercial_Format.php?rssid=20069 http://www.broadcastingcable.com/article/294636-Hallmark_Takes_Up_New_Commercial_Format.php?rssid=20069 Mon, 15 Jun 2009 13:52:00 GMT 10-second bumper spots feature sponsors... http://www.broadcastingcable.com/article/279287-Cartoon_Network_s_Non_Animated_Push_Comes_With_Risks.php?rssid=20069 http://www.broadcastingcable.com/article/279287-Cartoon_Network_s_Non_Animated_Push_Comes_With_Risks.php?rssid=20069 Sun, 14 Jun 2009 23:00:00 GMT Turner-owned network know they risk alienating their core audience,a big gamble in any... http://www.broadcastingcable.com/article/279285-Partnerships_All_the_Rage.php?rssid=20069 http://www.broadcastingcable.com/article/279285-Partnerships_All_the_Rage.php?rssid=20069 Sun, 14 Jun 2009 23:00:00 GMT Fiscal caution is breeding strange... http://www.broadcastingcable.com/article/279237-Discovery_ing_One_of_Ad_Sales_Deadliest_Catches.php?rssid=20069 http://www.broadcastingcable.com/article/279237-Discovery_ing_One_of_Ad_Sales_Deadliest_Catches.php?rssid=20069 Sat, 13 Jun 2009 06:00:00 GMT It's Shark Week every week for cable's quiet competitor... http://www.broadcastingcable.com/article/279217-Broadcast_Revenue_Down_12_in_Q1.php?rssid=20069 http://www.broadcastingcable.com/article/279217-Broadcast_Revenue_Down_12_in_Q1.php?rssid=20069 Fri, 12 Jun 2009 15:26:19 GMT Auto companies no longer local TV's top... http://www.broadcastingcable.com/article/279185-Nielsen_70_5_of_Households_Unready_in_November_Acquired_Converter_Boxes.php?rssid=20069 http://www.broadcastingcable.com/article/279185-Nielsen_70_5_of_Households_Unready_in_November_Acquired_Converter_Boxes.php?rssid=20069 Thu, 11 Jun 2009 22:09:09 GMT 19.7% of those unready homes ordered cable, 9.6% went to... http://www.broadcastingcable.com/article/279101-Fine_Living_Network_Fitness_Magazine_Team_Up_to_Get_Viewers_Fit.php?rssid=20069 http://www.broadcastingcable.com/article/279101-Fine_Living_Network_Fitness_Magazine_Team_Up_to_Get_Viewers_Fit.php?rssid=20069 Thu, 11 Jun 2009 16:30:39 GMT Partnership includes co-branding related to ‘Biggest Loser' and ‘Bulging... http://www.broadcastingcable.com/article/279097-Cablevision_s_Frey_Outlines_VOD_Advertising_Success.php?rssid=20069 http://www.broadcastingcable.com/article/279097-Cablevision_s_Frey_Outlines_VOD_Advertising_Success.php?rssid=20069 Thu, 11 Jun 2009 15:58:27 GMT Cable operator's advanced advertising chief delivers keynote at B&C/Multichannel News OnDemand... http://www.broadcastingcable.com/article/279072-Bid4Spots_Launching_First_Cable_TV_Ad_Time_Auction.php?rssid=20069 http://www.broadcastingcable.com/article/279072-Bid4Spots_Launching_First_Cable_TV_Ad_Time_Auction.php?rssid=20069 Wed, 10 Jun 2009 22:45:15 GMT 500 hundred cable headends are participating, including in all major markets, with over 25... http://www.broadcastingcable.com/article/278995-_Mad_Men_Returns_August_16.php?rssid=20069 http://www.broadcastingcable.com/article/278995-_Mad_Men_Returns_August_16.php?rssid=20069 Wed, 10 Jun 2009 14:27:55 GMT AMC sets premiere for Emmy-winning period... http://www.broadcastingcable.com/article/278977-Cablevision_To_Offer_24_Hour_Ad_Insertion_On_VOD.php?rssid=20069 http://www.broadcastingcable.com/article/278977-Cablevision_To_Offer_24_Hour_Ad_Insertion_On_VOD.php?rssid=20069 Wed, 10 Jun 2009 12:40:35 GMT Move Will Allow Advertisers to Refocus... http://www.broadcastingcable.com/article/278968-TNS_Media_U_S_Ad_Expenditures_Continue_To_Drop_in_Q1.php?rssid=20069 http://www.broadcastingcable.com/article/278968-TNS_Media_U_S_Ad_Expenditures_Continue_To_Drop_in_Q1.php?rssid=20069 Wed, 10 Jun 2009 12:00:00 GMT Spending is down 14.2% from Q1... http://www.broadcastingcable.com/article/278972-Broadcast_Network_Execs_Expect_More_Integrated_Campaigns_This_Upfront_Season.php?rssid=20069 http://www.broadcastingcable.com/article/278972-Broadcast_Network_Execs_Expect_More_Integrated_Campaigns_This_Upfront_Season.php?rssid=20069 Wed, 10 Jun 2009 02:46:49 GMT CBS’ Tassler: Network in talks with Unilever to make more pacts like the Hellman’s, Bertolli... http://www.broadcastingcable.com/article/278729-Nielsen_Report_Media_Ad_Spending_Down_by_Almost_4_Billion_in_Q1.php?rssid=20069 http://www.broadcastingcable.com/article/278729-Nielsen_Report_Media_Ad_Spending_Down_by_Almost_4_Billion_in_Q1.php?rssid=20069 Mon, 08 Jun 2009 18:16:55 GMT Still spending: Fast food restaurants,... http://www.broadcastingcable.com/article/278538-HBO_Not_Hung_Up_on_Decision_Making.php?rssid=20069 http://www.broadcastingcable.com/article/278538-HBO_Not_Hung_Up_on_Decision_Making.php?rssid=20069 Mon, 08 Jun 2009 05:00:00 GMT 'Treme' looks good, 'In Treatment' on the... http://www.broadcastingcable.com/article/278537-Forget_the_Upfront_Where_s_My_GM_Money_.php?rssid=20069 http://www.broadcastingcable.com/article/278537-Forget_the_Upfront_Where_s_My_GM_Money_.php?rssid=20069 Fri, 05 Jun 2009 22:00:00 GMT Normally, most media buyers and sellers are hunkered down inupfront-only mode this time of... http://www.broadcastingcable.com/article/278485-CARU_Questions_Star_Trek_Ads_Placement_In_Children_s_Programming.php?rssid=20069 http://www.broadcastingcable.com/article/278485-CARU_Questions_Star_Trek_Ads_Placement_In_Children_s_Programming.php?rssid=20069 Fri, 05 Jun 2009 17:21:23 GMT Organization is referring ads to the MPAA for... http://www.broadcastingcable.com/article/278198-Auto_Ads_Down_By_1_1_Billion_In_First_Quarter.php?rssid=20069 http://www.broadcastingcable.com/article/278198-Auto_Ads_Down_By_1_1_Billion_In_First_Quarter.php?rssid=20069 Thu, 04 Jun 2009 16:22:30 GMT GM consolidation to take auto ad category down by $1.3 billion, but there's good news for... http://www.broadcastingcable.com/article/277914-_Morning_Joe_Starbucks_Sponsorship_Gets_Mixed_Reactions.php?rssid=20069 http://www.broadcastingcable.com/article/277914-_Morning_Joe_Starbucks_Sponsorship_Gets_Mixed_Reactions.php?rssid=20069 Tue, 02 Jun 2009 19:56:09 GMT Some view deal as a smart financial maneuver; others say overt branding is in opposition to... http://www.broadcastingcable.com/article/277799-Absolut_Signs_On_As_IFC_Sundance_Channel_Sponsor.php?rssid=20069 http://www.broadcastingcable.com/article/277799-Absolut_Signs_On_As_IFC_Sundance_Channel_Sponsor.php?rssid=20069 Tue, 02 Jun 2009 16:28:24 GMT Vodka brand sponsoring Gay Pride Month programming on Rainbow Media... http://www.broadcastingcable.com/article/277641-General_Motors_Owes_Top_Agencies_162_5_Million.php?rssid=20069 http://www.broadcastingcable.com/article/277641-General_Motors_Owes_Top_Agencies_162_5_Million.php?rssid=20069 Mon, 01 Jun 2009 18:59:26 GMT General Motors filed bankruptcy papers Monday in a New York court,revealing the extent to... http://www.broadcastingcable.com/article/277606-Commerce_Committee_Sets_June_3_as_Date_for_Hearing_on_Closure_of_GM_and_Chrysler_Dealerships.php?rssid=20069 http://www.broadcastingcable.com/article/277606-Commerce_Committee_Sets_June_3_as_Date_for_Hearing_on_Closure_of_GM_and_Chrysler_Dealerships.php?rssid=20069 Mon, 01 Jun 2009 16:57:13 GMT Closing could have big impact on local TV... http://www.broadcastingcable.com/article/277590-Bravo_Slates_Brand_Refresh.php?rssid=20069 http://www.broadcastingcable.com/article/277590-Bravo_Slates_Brand_Refresh.php?rssid=20069 Mon, 01 Jun 2009 16:22:26 GMT Drops "Watch What Happens" tagline for "by... http://www.broadcastingcable.com/article/277499-TV_Land_Gets_Summer_Sponsors.php?rssid=20069 http://www.broadcastingcable.com/article/277499-TV_Land_Gets_Summer_Sponsors.php?rssid=20069 Sun, 31 May 2009 00:00:00 GMT Verizon, Walmart, J&J all signed on to original... http://www.broadcastingcable.com/article/277500-The_Great_Auto_Dealer_Closure_Debate.php?rssid=20069 http://www.broadcastingcable.com/article/277500-The_Great_Auto_Dealer_Closure_Debate.php?rssid=20069 Sat, 30 May 2009 06:00:00 GMT Opinions vary on how stations will be affected by mass dealership... http://www.broadcastingcable.com/article/277451-TV_Ad_Market_Shows_Improvement.php?rssid=20069 http://www.broadcastingcable.com/article/277451-TV_Ad_Market_Shows_Improvement.php?rssid=20069 Fri, 29 May 2009 19:32:53 GMT Cost of a spot still down, but didn't drop as much as same quarter last... http://www.broadcastingcable.com/article/277135-Lippin_Group_Forges_Alliance_With_jLine.php?rssid=20069 http://www.broadcastingcable.com/article/277135-Lippin_Group_Forges_Alliance_With_jLine.php?rssid=20069 Thu, 28 May 2009 19:19:00 GMT New relationship will help The Lippin Group expand its Brand2Hollywood... http://www.broadcastingcable.com/article/277250-ANA_Says_Marketers_Primed_For_Rebound.php?rssid=20069 http://www.broadcastingcable.com/article/277250-ANA_Says_Marketers_Primed_For_Rebound.php?rssid=20069 Thu, 28 May 2009 17:34:38 GMT Social media likely to attract... http://www.broadcastingcable.com/article/277248-Orbitz_Willing_To_Work_With_Commerce_Committee.php?rssid=20069 http://www.broadcastingcable.com/article/277248-Orbitz_Willing_To_Work_With_Commerce_Committee.php?rssid=20069 Thu, 28 May 2009 17:20:41 GMT Open to having a conversation with Rockefeller about concerns about its Web marketing partner,... http://www.broadcastingcable.com/article/277145-Screenings_Buyers_Want_Best_for_Less.php?rssid=20069 http://www.broadcastingcable.com/article/277145-Screenings_Buyers_Want_Best_for_Less.php?rssid=20069 Wed, 27 May 2009 21:28:36 GMT Global TV shoppers hunt hits, deals at L.A.... http://www.broadcastingcable.com/article/263749-Yavello_Promoted_To_VP_Of_Domestic_Distribution_At_Discovery.php?rssid=20069 http://www.broadcastingcable.com/article/263749-Yavello_Promoted_To_VP_Of_Domestic_Distribution_At_Discovery.php?rssid=20069 Tue, 26 May 2009 13:27:00 GMT Oversees Discovery's 13 domestic networks, Travel Channel, BBC... http://www.broadcastingcable.com/article/263707-Google_TV_Ads_Signs_Deals_During_Upfront_Week.php?rssid=20069 http://www.broadcastingcable.com/article/263707-Google_TV_Ads_Signs_Deals_During_Upfront_Week.php?rssid=20069 Tue, 26 May 2009 02:19:10 GMT Search-giant pacts further advanced advertising... http://www.broadcastingcable.com/article/263550-An_Advertising_Idea_That_s_Spot_On.php?rssid=20069 http://www.broadcastingcable.com/article/263550-An_Advertising_Idea_That_s_Spot_On.php?rssid=20069 Sat, 23 May 2009 06:00:00 GMT Weather vet Douglas storms ad-serving world with choice-making... http://www.broadcastingcable.com/article/263548-Editorial_Fooled_Again.php?rssid=20069 http://www.broadcastingcable.com/article/263548-Editorial_Fooled_Again.php?rssid=20069 Sat, 23 May 2009 06:00:00 GMT In his monologue during ABC's upfront presentation, Jimmy Kimmel told advertisers and media, "... http://www.broadcastingcable.com/article/263572-Rockefeller_Hutchison_To_Hold_Hearing_on_Future_of_Local_Auto_Dealers.php?rssid=20069 http://www.broadcastingcable.com/article/263572-Rockefeller_Hutchison_To_Hold_Hearing_on_Future_of_Local_Auto_Dealers.php?rssid=20069 Fri, 22 May 2009 18:25:24 GMT Say local dealerships, one of local TV's most important advertisers, help sustain local... http://www.broadcastingcable.com/article/254444-Upfronts_2009_Turner_Turns_Up_the_Heat.php?rssid=20069 http://www.broadcastingcable.com/article/254444-Upfronts_2009_Turner_Turns_Up_the_Heat.php?rssid=20069 Thu, 21 May 2009 19:18:00 GMT Rolls out talent heavy roster for its three cable... http://www.broadcastingcable.com/article/248164-Upfronts_2009_Melrose_Redo_Tops_CW_s_2009_10_Slate.php?rssid=20069 http://www.broadcastingcable.com/article/248164-Upfronts_2009_Melrose_Redo_Tops_CW_s_2009_10_Slate.php?rssid=20069 Thu, 21 May 2009 16:31:00 GMT Network unveils more cohesive, downsized... http://www.broadcastingcable.com/article/233083-Federal_Trade_Commission_Looking_Into_Range_of_Fixes_for_News_Industry.php?rssid=20069 http://www.broadcastingcable.com/article/233083-Federal_Trade_Commission_Looking_Into_Range_of_Fixes_for_News_Industry.php?rssid=20069 Wed, 20 May 2009 15:44:00 GMT Commission launches new series, "Can News Media Survive the Internet... http://www.broadcastingcable.com/article/233065-Upfronts_2009_Spielberg_Kevin_James_Developing_Turner_Shows.php?rssid=20069 http://www.broadcastingcable.com/article/233065-Upfronts_2009_Spielberg_Kevin_James_Developing_Turner_Shows.php?rssid=20069 Wed, 20 May 2009 14:45:00 GMT Slates George Lopez TBS talker for November, Romano TNT drama for... http://www.broadcastingcable.com/article/233055-Upfronts_2009_Merrill_Lynch_Predicts_Weak_Upfront.php?rssid=20069 http://www.broadcastingcable.com/article/233055-Upfronts_2009_Merrill_Lynch_Predicts_Weak_Upfront.php?rssid=20069 Wed, 20 May 2009 13:47:35 GMT Analyst Jessica Reif Cohen estimates 13% drop in total broadcast... http://www.broadcastingcable.com/article/233035-Upfronts_2009_CBS_Touts_Growth_Aims_Young_with_2009_10_Slate.php?rssid=20069 http://www.broadcastingcable.com/article/233035-Upfronts_2009_CBS_Touts_Growth_Aims_Young_with_2009_10_Slate.php?rssid=20069 Wed, 20 May 2009 13:32:00 GMT Network picks up NBC's canceled 'Medium,’ new comedy ‘Accidentally On Purpose’ in hopes of... http://www.broadcastingcable.com/article/233009-Upfronts_2009_Fox_Affils_Board_Sees_Ally_in_Rice.php?rssid=20069 http://www.broadcastingcable.com/article/233009-Upfronts_2009_Fox_Affils_Board_Sees_Ally_in_Rice.php?rssid=20069 Tue, 19 May 2009 20:57:58 GMT New entertainment chair is a winner, Ross bill a disaster, affils... http://www.broadcastingcable.com/article/232936-Upfronts_2009_NBC_Unveils_Shared_Schedule_for_2009_10.php?rssid=20069 http://www.broadcastingcable.com/article/232936-Upfronts_2009_NBC_Unveils_Shared_Schedule_for_2009_10.php?rssid=20069 Tue, 19 May 2009 15:00:00 GMT Chuck, Law & Order renewed in shared time-period strategy built around February Olympics... http://www.broadcastingcable.com/article/232911-Upfronts_2009_ABC_Takes_Another_Shot_at_Comedy.php?rssid=20069 http://www.broadcastingcable.com/article/232911-Upfronts_2009_ABC_Takes_Another_Shot_at_Comedy.php?rssid=20069 Tue, 19 May 2009 11:52:36 GMT Four new comedies highlight 2009-10 schedule as ABC's McPherson looks to "get back into the... http://www.broadcastingcable.com/article/232909-Upfronts_2009_Fox_Wants_Answers_From_Nielsen.php?rssid=20069 http://www.broadcastingcable.com/article/232909-Upfronts_2009_Fox_Wants_Answers_From_Nielsen.php?rssid=20069 Tue, 19 May 2009 10:58:39 GMT Fox Networks Group chief Vinciquerra wants to know how the ratings giant plans to fix its 8%... http://www.broadcastingcable.com/article/232866-Upfronts_2009_Telemundo_Introduces_High_Drama_Original_Novellas_for_Fall_Season.php?rssid=20069 http://www.broadcastingcable.com/article/232866-Upfronts_2009_Telemundo_Introduces_High_Drama_Original_Novellas_for_Fall_Season.php?rssid=20069 Mon, 18 May 2009 20:28:00 GMT Network is unveils new tagline: "To ignite the power of... http://www.broadcastingcable.com/article/232858-Credit_Suisse_Debunks_Upfront_Myths.php?rssid=20069 http://www.broadcastingcable.com/article/232858-Credit_Suisse_Debunks_Upfront_Myths.php?rssid=20069 Mon, 18 May 2009 19:27:03 GMT Analysts warn against using upfront as a definitive measure of ad... http://www.broadcastingcable.com/article/232823-Upfronts_2009_Fox_s_Peter_Rice_Adds_Voice_To_Broadcast_Vs_Cable_Battle.php?rssid=20069 http://www.broadcastingcable.com/article/232823-Upfronts_2009_Fox_s_Peter_Rice_Adds_Voice_To_Broadcast_Vs_Cable_Battle.php?rssid=20069 Mon, 18 May 2009 17:19:40 GMT In his first public comments since moving from the film business totelevision, new Fox... http://www.broadcastingcable.com/article/232634-WE_Meredith_Partner_For_Cross_Promotional_Initiative.php?rssid=20069 http://www.broadcastingcable.com/article/232634-WE_Meredith_Partner_For_Cross_Promotional_Initiative.php?rssid=20069 Mon, 18 May 2009 05:00:00 GMT Deal marries network's unscripted series with Meredith's top... http://www.broadcastingcable.com/article/232662-ESPN_Broadens_Its_Pitch.php?rssid=20069 http://www.broadcastingcable.com/article/232662-ESPN_Broadens_Its_Pitch.php?rssid=20069 Mon, 18 May 2009 05:00:00 GMT Greenlights... http://www.broadcastingcable.com/article/232677-BigBand_Wins_IPTV_Deal_in_Taiwan.php?rssid=20069 http://www.broadcastingcable.com/article/232677-BigBand_Wins_IPTV_Deal_in_Taiwan.php?rssid=20069 Mon, 18 May 2009 01:52:00 GMT Supplies Chungwa Telecom with targeted advertising... http://www.broadcastingcable.com/article/232721-UPFRONTS_2009_TIME_TO_RESTORE_THE_NETWORK_FAITH.php?rssid=20069 http://www.broadcastingcable.com/article/232721-UPFRONTS_2009_TIME_TO_RESTORE_THE_NETWORK_FAITH.php?rssid=20069 Mon, 18 May 2009 00:37:11 GMT For broadcasters to make converts out of a cynical TV industry, they'll have to prove they can... http://www.broadcastingcable.com/article/232719-Upfronts_2009_Five_Things_to_Watch_for_in_Upfront_Week.php?rssid=20069 http://www.broadcastingcable.com/article/232719-Upfronts_2009_Five_Things_to_Watch_for_in_Upfront_Week.php?rssid=20069 Mon, 18 May 2009 00:25:16 GMT This year's selling season is wrought with suspense. Here's what will dictate the... http://www.broadcastingcable.com/article/232669-Upfronts_2009_Networks_Get_Ready_to_Sing_for_Their_Supper.php?rssid=20069 http://www.broadcastingcable.com/article/232669-Upfronts_2009_Networks_Get_Ready_to_Sing_for_Their_Supper.php?rssid=20069 Sat, 16 May 2009 06:00:00 GMT Network television took a beating this season, so showing advertisers signs of a rebound is... http://www.broadcastingcable.com/article/232396-TV_Market_Ad_Cancellations_Unfolding.php?rssid=20069 http://www.broadcastingcable.com/article/232396-TV_Market_Ad_Cancellations_Unfolding.php?rssid=20069 Wed, 13 May 2009 19:32:13 GMT Sales and buy side expecting a better third... http://www.broadcastingcable.com/article/232288-Fox_Inks_Human_Target_Sons_of_Tucson_.php?rssid=20069 http://www.broadcastingcable.com/article/232288-Fox_Inks_Human_Target_Sons_of_Tucson_.php?rssid=20069 Wed, 13 May 2009 02:37:00 GMT Fox has given early series orders to the comic book drama Human Target and the family laffer... http://www.broadcastingcable.com/article/232163-FDA_Cheerios_Claims_Could_Make_It_A_Drug.php?rssid=20069 http://www.broadcastingcable.com/article/232163-FDA_Cheerios_Claims_Could_Make_It_A_Drug.php?rssid=20069 Tue, 12 May 2009 20:46:03 GMT Must stop promoting as reducing cholesterol by certain percentage or face seizure and... http://www.broadcastingcable.com/article/232085-Levy_Heller_Get_New_Roles_At_Turner.php?rssid=20069 http://www.broadcastingcable.com/article/232085-Levy_Heller_Get_New_Roles_At_Turner.php?rssid=20069 Tue, 12 May 2009 20:40:00 GMT David Levy adds distribution sales to portfolio, Andy Heller named vice... http://www.broadcastingcable.com/article/232103-TNT_Announces_Batch_Of_Wedding_Day_Sponsors.php?rssid=20069 http://www.broadcastingcable.com/article/232103-TNT_Announces_Batch_Of_Wedding_Day_Sponsors.php?rssid=20069 Tue, 12 May 2009 16:03:36 GMT Nationwide, CoverGirl, Olay, Crest, Comfort Inn join unscripted series as... http://www.broadcastingcable.com/article/232099-NBCU_and_MVPDs_Team_Up_For_Royal_Rewards_Ad_Promotion.php?rssid=20069 http://www.broadcastingcable.com/article/232099-NBCU_and_MVPDs_Team_Up_For_Royal_Rewards_Ad_Promotion.php?rssid=20069 Tue, 12 May 2009 15:59:08 GMT Promotion for 'Burn Notice' and 'Royal Pains' will give prizes to... http://www.broadcastingcable.com/article/232041-Cable_Industry_Pitches_Benefits_Directly_to_Advertisers.php?rssid=20069 http://www.broadcastingcable.com/article/232041-Cable_Industry_Pitches_Benefits_Directly_to_Advertisers.php?rssid=20069 Mon, 11 May 2009 19:53:45 GMT Makes the case for more ad... http://www.broadcastingcable.com/article/231996-Magna_Study_No_Growth_in_Advanced_TV_Ad_Sector_in_2009.php?rssid=20069 http://www.broadcastingcable.com/article/231996-Magna_Study_No_Growth_in_Advanced_TV_Ad_Sector_in_2009.php?rssid=20069 Mon, 11 May 2009 16:24:10 GMT Sector challenged by fragmentation of cable and satellite... http://www.broadcastingcable.com/article/231832-Cover_Story_Much_A_Twitter_About_Something.php?rssid=20069 http://www.broadcastingcable.com/article/231832-Cover_Story_Much_A_Twitter_About_Something.php?rssid=20069 Sun, 10 May 2009 22:00:00 GMT On April 17, when Oprah started her own Twitter account and hosted some of its creators, it... http://www.broadcastingcable.com/article/231902-Media_Chiefs_Selling_Optimism.php?rssid=20069 http://www.broadcastingcable.com/article/231902-Media_Chiefs_Selling_Optimism.php?rssid=20069 Sun, 10 May 2009 15:00:00 GMT CEOs report brutal Q1, but claim signs of... http://www.broadcastingcable.com/article/231834-Cialis_Doesn_t_Live_Here_Anymore.php?rssid=20069 http://www.broadcastingcable.com/article/231834-Cialis_Doesn_t_Live_Here_Anymore.php?rssid=20069 Sat, 09 May 2009 17:00:00 GMT Washington makes another attempt to curb ED... http://www.broadcastingcable.com/article/231776-Gray_TV_Revenue_Down_14_.php?rssid=20069 http://www.broadcastingcable.com/article/231776-Gray_TV_Revenue_Down_14_.php?rssid=20069 Fri, 08 May 2009 13:53:05 GMT Local ads down, national ads way... http://www.broadcastingcable.com/article/231736-CBS_Reports_Net_Loss_of_55_3_Million.php?rssid=20069 http://www.broadcastingcable.com/article/231736-CBS_Reports_Net_Loss_of_55_3_Million.php?rssid=20069 Thu, 07 May 2009 20:47:40 GMT In a statement this afternoon, CBS Chief Executive Leslie Moonves joined a chorus of rival media... http://www.broadcastingcable.com/article/231664-WWE_Revenues_In_Digital_Media_Home_Video_and_PPV_Down.php?rssid=20069 http://www.broadcastingcable.com/article/231664-WWE_Revenues_In_Digital_Media_Home_Video_and_PPV_Down.php?rssid=20069 Thu, 07 May 2009 14:28:33 GMT 'WrestleMania XXV' to count towards second quarter... http://www.broadcastingcable.com/article/231537-Sinclair_Revenue_Down_18_.php?rssid=20069 http://www.broadcastingcable.com/article/231537-Sinclair_Revenue_Down_18_.php?rssid=20069 Wed, 06 May 2009 14:22:43 GMT Similar drop forecasted for second... http://www.broadcastingcable.com/article/231490-Disney_Sees_46_Drop_In_Net_Income.php?rssid=20069 http://www.broadcastingcable.com/article/231490-Disney_Sees_46_Drop_In_Net_Income.php?rssid=20069 Tue, 05 May 2009 20:54:55 GMT Broadcast remains hindered while cable... http://www.broadcastingcable.com/article/231375-Upfronts_2009_Advertisers_Praise_NBC_Slate.php?rssid=20069 http://www.broadcastingcable.com/article/231375-Upfronts_2009_Advertisers_Praise_NBC_Slate.php?rssid=20069 Tue, 05 May 2009 13:19:14 GMT Advertisers voiced support for NBC's line-up of new and returning shows, saying the handful of... http://www.broadcastingcable.com/article/231367-The_CW_Getting_Out_of_Sunday_Business.php?rssid=20069 http://www.broadcastingcable.com/article/231367-The_CW_Getting_Out_of_Sunday_Business.php?rssid=20069 Tue, 05 May 2009 11:02:16 GMT Network to give time back to... http://www.broadcastingcable.com/article/231230-TNS_Report_Ad_Expenditures_Drop_4_1_in_2008.php?rssid=20069 http://www.broadcastingcable.com/article/231230-TNS_Report_Ad_Expenditures_Drop_4_1_in_2008.php?rssid=20069 Mon, 04 May 2009 21:29:20 GMT Newspapers lost the most ad revenue of any... http://www.broadcastingcable.com/article/231081-Ford_Still_Driving_TV_Deals.php?rssid=20069 http://www.broadcastingcable.com/article/231081-Ford_Still_Driving_TV_Deals.php?rssid=20069 Mon, 04 May 2009 17:55:00 GMT Signs on to sponsor CNN's 'Black in America... http://www.broadcastingcable.com/article/231152-Upfronts_2009_Preview_Clips_of_NBC_s_New_Shows.php?rssid=20069 http://www.broadcastingcable.com/article/231152-Upfronts_2009_Preview_Clips_of_NBC_s_New_Shows.php?rssid=20069 Mon, 04 May 2009 14:15:00 GMT Watch clips of NBC's new fall 2009... http://www.broadcastingcable.com/article/231154-NBC_Introduces_New_Lineup_For_2009_10_Season.php?rssid=20069 http://www.broadcastingcable.com/article/231154-NBC_Introduces_New_Lineup_For_2009_10_Season.php?rssid=20069 Mon, 04 May 2009 14:13:53 GMT NBC will roll out two new comedies and four new dramas during the 2009-10 season, the network... http://www.broadcastingcable.com/article/231075-Upfronts_2009_CBS_Sells_Its_Growth_Story_In_New_TV_Ad_Campaign.php?rssid=20069 http://www.broadcastingcable.com/article/231075-Upfronts_2009_CBS_Sells_Its_Growth_Story_In_New_TV_Ad_Campaign.php?rssid=20069 Mon, 04 May 2009 01:00:00 GMT Takes upfront message to the... http://www.broadcastingcable.com/article/231076-Upfronts_2009_NBC_s_Pilot_Upfront_About_Infront_.php?rssid=20069 http://www.broadcastingcable.com/article/231076-Upfronts_2009_NBC_s_Pilot_Upfront_About_Infront_.php?rssid=20069 Sun, 03 May 2009 16:00:00 GMT Foresees pricing pressure and migration to cable across... http://www.broadcastingcable.com/article/231021-Cable_Programmers_Increase_International_Focus.php?rssid=20069 http://www.broadcastingcable.com/article/231021-Cable_Programmers_Increase_International_Focus.php?rssid=20069 Sun, 03 May 2009 15:00:00 GMT Foreign markets represent upside amidst... http://www.broadcastingcable.com/article/231117-NBC_Picks_Up_Southland_.php?rssid=20069 http://www.broadcastingcable.com/article/231117-NBC_Picks_Up_Southland_.php?rssid=20069 Sun, 03 May 2009 01:48:33 GMT John Wells cop drama gets second season, Parks & Recreation also expected to... http://www.broadcastingcable.com/article/230979-ANALYSIS_All_Eyes_on_CBS_Digital_Strategy.php?rssid=20069 http://www.broadcastingcable.com/article/230979-ANALYSIS_All_Eyes_on_CBS_Digital_Strategy.php?rssid=20069 Thu, 30 Apr 2009 22:48:16 GMT New Disney-Hulu deal leaves CBS as the lone major network... http://www.broadcastingcable.com/article/210330-Meredith_Broadcast_Revenue_Down_27_.php?rssid=20069 http://www.broadcastingcable.com/article/210330-Meredith_Broadcast_Revenue_Down_27_.php?rssid=20069 Wed, 29 Apr 2009 14:05:11 GMT Sees significant ad slump for next quarter... http://www.broadcastingcable.com/article/210255-Networks_Begin_Rolling_Out_Summer_Promo_Strategies.php?rssid=20069 http://www.broadcastingcable.com/article/210255-Networks_Begin_Rolling_Out_Summer_Promo_Strategies.php?rssid=20069 Tue, 28 Apr 2009 15:38:00 GMT Efforts begin to fight off cable TV’s seasonal... http://www.broadcastingcable.com/article/210170-McGraw_Hill_Broadcast_Rev_Down_23_.php?rssid=20069 http://www.broadcastingcable.com/article/210170-McGraw_Hill_Broadcast_Rev_Down_23_.php?rssid=20069 Tue, 28 Apr 2009 13:21:23 GMT Local, national and political advertising... http://www.broadcastingcable.com/article/210168-Hearst_Ups_Offer_In_Buyback_Bid.php?rssid=20069 http://www.broadcastingcable.com/article/210168-Hearst_Ups_Offer_In_Buyback_Bid.php?rssid=20069 Tue, 28 Apr 2009 13:13:09 GMT Tries $4.50 a share for Series A... http://www.broadcastingcable.com/article/210197-Abrutyn_Named_Head_of_IMG_Global_Consulting.php?rssid=20069 http://www.broadcastingcable.com/article/210197-Abrutyn_Named_Head_of_IMG_Global_Consulting.php?rssid=20069 Mon, 27 Apr 2009 22:00:00 GMT Company veteran was most recently SVP of U.S. Consulting... http://www.broadcastingcable.com/article/210071-AT_T_Responds_To_Behavioral_Advertising_Allegations.php?rssid=20069 http://www.broadcastingcable.com/article/210071-AT_T_Responds_To_Behavioral_Advertising_Allegations.php?rssid=20069 Mon, 27 Apr 2009 15:56:17 GMT Company says as an ISP provider, it does not create profiles based on customers'... http://www.broadcastingcable.com/article/209983-NBC_Leno_Top_Marketing_Priority.php?rssid=20069 http://www.broadcastingcable.com/article/209983-NBC_Leno_Top_Marketing_Priority.php?rssid=20069 Sat, 25 Apr 2009 06:00:00 GMT Network considers positioning primetime Leno as companion to news... http://www.broadcastingcable.com/article/209963-Warning_TV_Content_Controls_on_the_Table.php?rssid=20069 http://www.broadcastingcable.com/article/209963-Warning_TV_Content_Controls_on_the_Table.php?rssid=20069 Sat, 25 Apr 2009 02:00:00 GMT A new push by activist groups would allow viewers to block “objectionable” advertising... http://www.broadcastingcable.com/article/209970-Upfronts_2009_UBS_Predicts_Ad_Drop_For_Disney.php?rssid=20069 http://www.broadcastingcable.com/article/209970-Upfronts_2009_UBS_Predicts_Ad_Drop_For_Disney.php?rssid=20069 Fri, 24 Apr 2009 19:20:16 GMT Company expected to elaborate on Hulu partnership in next few... http://www.broadcastingcable.com/article/209949-Upfronts_2009_Barclays_Predicts_TV_Upfront_Down_15_.php?rssid=20069 http://www.broadcastingcable.com/article/209949-Upfronts_2009_Barclays_Predicts_TV_Upfront_Down_15_.php?rssid=20069 Fri, 24 Apr 2009 17:54:29 GMT Forecast of $7.4 billion in ad spending follows bearish UBS... http://www.broadcastingcable.com/article/210212-Upfronts_2009_Food_Network_Expands_Menu.php?rssid=20069 http://www.broadcastingcable.com/article/210212-Upfronts_2009_Food_Network_Expands_Menu.php?rssid=20069 Fri, 24 Apr 2009 16:07:00 GMT More competition, travel shows; Alton Brown to host four-part... http://www.broadcastingcable.com/article/210204-Upfronts_2009_BET_Touts_Family_Fare.php?rssid=20069 http://www.broadcastingcable.com/article/210204-Upfronts_2009_BET_Touts_Family_Fare.php?rssid=20069 Thu, 23 Apr 2009 22:19:00 GMT New programming aimed at "embracing and encouraging" viewers' familial... http://www.broadcastingcable.com/article/209839-House_Hearing_Focuses_On_Intrusion_of_Privacy_Concerns_Online.php?rssid=20069 http://www.broadcastingcable.com/article/209839-House_Hearing_Focuses_On_Intrusion_of_Privacy_Concerns_Online.php?rssid=20069 Thu, 23 Apr 2009 19:29:47 GMT McSlarrow says he supports "complete transparency and customer... http://www.broadcastingcable.com/article/209788-HRTS_Luncheon_Panel_Reality_Needs_New_Alternatives_.php?rssid=20069 http://www.broadcastingcable.com/article/209788-HRTS_Luncheon_Panel_Reality_Needs_New_Alternatives_.php?rssid=20069 Thu, 23 Apr 2009 00:16:56 GMT Genre’s future depends on fresh concepts, better communication among producers, networks and... http://www.broadcastingcable.com/article/210202-Upfronts_2009_Discovery_en_Espanol_Touts_Data_Earth_Day_Fare.php?rssid=20069 http://www.broadcastingcable.com/article/210202-Upfronts_2009_Discovery_en_Espanol_Touts_Data_Earth_Day_Fare.php?rssid=20069 Wed, 22 Apr 2009 19:51:00 GMT Spanish-language net to offer new viewer insights during... http://www.broadcastingcable.com/article/209754-Analyst_Expects_Rocky_Quarter_For_News_Corp_.php?rssid=20069 http://www.broadcastingcable.com/article/209754-Analyst_Expects_Rocky_Quarter_For_News_Corp_.php?rssid=20069 Wed, 22 Apr 2009 18:03:53 GMT Network And Cable Ad Sales Expected To Drop; Affil Rev... http://www.broadcastingcable.com/article/209722-Canoe_Ventures_To_Be_Discussed_At_House_Online_Privacy_Hearing.php?rssid=20069 http://www.broadcastingcable.com/article/209722-Canoe_Ventures_To_Be_Discussed_At_House_Online_Privacy_Hearing.php?rssid=20069 Wed, 22 Apr 2009 14:57:50 GMT Cable ad initiative may be looked at on antitrust and privacy... http://www.broadcastingcable.com/article/209697-Upfronts_2009_Project_Runway_Returning_August_20_on_Lifetime.php?rssid=20069 http://www.broadcastingcable.com/article/209697-Upfronts_2009_Project_Runway_Returning_August_20_on_Lifetime.php?rssid=20069 Tue, 21 Apr 2009 21:36:31 GMT With the legal wrangling over Project Runwayresolved in Lifetime’s favor, the network can... http://www.broadcastingcable.com/article/209444-Robert_Redford_To_Receive_Promax_BDA_Lifetime_Award.php?rssid=20069 http://www.broadcastingcable.com/article/209444-Robert_Redford_To_Receive_Promax_BDA_Lifetime_Award.php?rssid=20069 Mon, 20 Apr 2009 04:01:00 GMT Oscar-winning director to be honored for success in building Sundance... http://www.broadcastingcable.com/article/209521-Upfront_Guessing_Game_Fire_Away.php?rssid=20069 http://www.broadcastingcable.com/article/209521-Upfront_Guessing_Game_Fire_Away.php?rssid=20069 Mon, 20 Apr 2009 04:01:00 GMT With ad pricing under pressure, pundits' predictions vary... http://www.broadcastingcable.com/article/209429-Giving_It_the_Old_College_Try.php?rssid=20069 http://www.broadcastingcable.com/article/209429-Giving_It_the_Old_College_Try.php?rssid=20069 Sat, 18 Apr 2009 06:00:00 GMT Stations seeing spike in trade-school ad dollars thanks to... http://www.broadcastingcable.com/article/196401-Children_s_Media_Policy_Council_Wants_FCC_To_Require_Ratings_For_Ads.php?rssid=20069 http://www.broadcastingcable.com/article/196401-Children_s_Media_Policy_Council_Wants_FCC_To_Require_Ratings_For_Ads.php?rssid=20069 Thu, 16 Apr 2009 22:51:39 GMT Association of National Advertisers says rating ads could be... http://www.broadcastingcable.com/article/196361-Gillette_IHG_Re_Up_MLB_Sponsorships.php?rssid=20069 http://www.broadcastingcable.com/article/196361-Gillette_IHG_Re_Up_MLB_Sponsorships.php?rssid=20069 Thu, 16 Apr 2009 15:16:32 GMT Gillette deal expands into Puerto Rico, Holiday Inn becomes "official partner of MLB road... http://www.broadcastingcable.com/article/196214-Report_TV_Advertising_Expected_To_Fall_5_5_In_09_But_Increase_in_Market_Share.php?rssid=20069 http://www.broadcastingcable.com/article/196214-Report_TV_Advertising_Expected_To_Fall_5_5_In_09_But_Increase_in_Market_Share.php?rssid=20069 Tue, 14 Apr 2009 15:14:36 GMT TV still performing better than newspapers, magazines,... http://www.broadcastingcable.com/article/196006-Post_Cereals_To_Sponsor_Discovery_s_Alaska_Week_.php?rssid=20069 http://www.broadcastingcable.com/article/196006-Post_Cereals_To_Sponsor_Discovery_s_Alaska_Week_.php?rssid=20069 Fri, 10 Apr 2009 19:44:12 GMT Partnership includes custom mini episodes and a Web component and... http://www.broadcastingcable.com/article/195979-Sundance_Channel_Partners_With_Subaru_for_Eco_Trip_Series.php?rssid=20069 http://www.broadcastingcable.com/article/195979-Sundance_Channel_Partners_With_Subaru_for_Eco_Trip_Series.php?rssid=20069 Fri, 10 Apr 2009 15:32:21 GMT Branded partnership includes sweepstakes, custom show... http://www.broadcastingcable.com/article/195967-NBC_Plans_Comedy_Showcase_Presentation_For_Upfront_Week.php?rssid=20069 http://www.broadcastingcable.com/article/195967-NBC_Plans_Comedy_Showcase_Presentation_For_Upfront_Week.php?rssid=20069 Fri, 10 Apr 2009 02:00:00 GMT Late night hosts to headline May 19 event for... http://www.broadcastingcable.com/article/195810-Upfronts_2009_ABC_Family_To_Tout_Ratings_Millennial_Appeal.php?rssid=20069 http://www.broadcastingcable.com/article/195810-Upfronts_2009_ABC_Family_To_Tout_Ratings_Millennial_Appeal.php?rssid=20069 Tue, 07 Apr 2009 18:17:49 GMT Network plans to air as many as 10 original movies this... http://www.broadcastingcable.com/article/195675-Documentary_Channel_Seals_Branded_Entertainment_Partnerships.php?rssid=20069 http://www.broadcastingcable.com/article/195675-Documentary_Channel_Seals_Branded_Entertainment_Partnerships.php?rssid=20069 Sat, 04 Apr 2009 12:03:03 GMT Launches new series with Don Q rum,... http://www.broadcastingcable.com/article/191260-2009_Cable_Show_Canoe_Ventures_to_Launch_Product_By_May.php?rssid=20069 http://www.broadcastingcable.com/article/191260-2009_Cable_Show_Canoe_Ventures_to_Launch_Product_By_May.php?rssid=20069 Fri, 03 Apr 2009 19:31:54 GMT Canoe Ventures CEO David Verklin says addressable advertising product will drop in 4-6... http://www.broadcastingcable.com/article/191228-Fox_Gets_UEFA_Champions_League_Soccer_Coverage.php?rssid=20069 http://www.broadcastingcable.com/article/191228-Fox_Gets_UEFA_Champions_League_Soccer_Coverage.php?rssid=20069 Fri, 03 Apr 2009 14:17:00 GMT With partner Sentanta will bring complete coverage of 146-game tournament to U.S. for first... http://www.broadcastingcable.com/article/191219-2009_Cable_Show_Panel_Asks_Does_Advertising_Suck_.php?rssid=20069 http://www.broadcastingcable.com/article/191219-2009_Cable_Show_Panel_Asks_Does_Advertising_Suck_.php?rssid=20069 Fri, 03 Apr 2009 13:20:00 GMT "Advertising 360" panel explores ways to engage, not alienate,... http://www.broadcastingcable.com/article/191131-Television_Bureau_of_Advertising_Broadcast_TV_Ad_Revenue_Down.php?rssid=20069 http://www.broadcastingcable.com/article/191131-Television_Bureau_of_Advertising_Broadcast_TV_Ad_Revenue_Down.php?rssid=20069 Thu, 02 Apr 2009 01:07:17 GMT Went down 6.3% from Q4 in... http://www.broadcastingcable.com/article/191140-2009_Cable_Show_Cable_Ad_Execs_Explore_Advanced_Advertising.php?rssid=20069 http://www.broadcastingcable.com/article/191140-2009_Cable_Show_Cable_Ad_Execs_Explore_Advanced_Advertising.php?rssid=20069 Wed, 01 Apr 2009 23:11:00 GMT Canoe, Comcast executives tout addressable advertising, thwarting fast-forwarding with Trick... http://www.broadcastingcable.com/article/191104-TVN_SeaChange_Team_On_VOD_Ads.php?rssid=20069 http://www.broadcastingcable.com/article/191104-TVN_SeaChange_Team_On_VOD_Ads.php?rssid=20069 Wed, 01 Apr 2009 14:12:00 GMT Begin testing of targeted... http://www.broadcastingcable.com/article/191073-Morgan_Stanley_Group_M_Deliver_Bad_News_for_the_Ad_Market.php?rssid=20069 http://www.broadcastingcable.com/article/191073-Morgan_Stanley_Group_M_Deliver_Bad_News_for_the_Ad_Market.php?rssid=20069 Wed, 01 Apr 2009 13:29:23 GMT Big drops predicted for broadcast; no rebound expected in... http://www.broadcastingcable.com/article/190847-Tandberg_Bows_Targeted_Ads_With_Time_Shifted_TV.php?rssid=20069 http://www.broadcastingcable.com/article/190847-Tandberg_Bows_Targeted_Ads_With_Time_Shifted_TV.php?rssid=20069 Mon, 30 Mar 2009 17:39:00 GMT Will demonstrate network-DVR-based system at... http://www.broadcastingcable.com/article/190898-TBS_My_Boys_Snags_Nationwide_Insurance_Deal.php?rssid=20069 http://www.broadcastingcable.com/article/190898-TBS_My_Boys_Snags_Nationwide_Insurance_Deal.php?rssid=20069 Mon, 30 Mar 2009 14:41:00 GMT Branding included in tune-ins and billboards for season three of... http://www.broadcastingcable.com/article/190852-Study_Supports_TV_Ad_Spending.php?rssid=20069 http://www.broadcastingcable.com/article/190852-Study_Supports_TV_Ad_Spending.php?rssid=20069 Sun, 29 Mar 2009 22:00:00 GMT Research: Online video lags TV for young... http://www.broadcastingcable.com/article/190848-DVD_Backend_Is_Dwindling.php?rssid=20069 http://www.broadcastingcable.com/article/190848-DVD_Backend_Is_Dwindling.php?rssid=20069 Sat, 28 Mar 2009 16:00:00 GMT Recession hitting already soft... http://www.broadcastingcable.com/article/190794-Stations_Embrace_Direct_Response_Paid_Programs.php?rssid=20069 http://www.broadcastingcable.com/article/190794-Stations_Embrace_Direct_Response_Paid_Programs.php?rssid=20069 Sat, 28 Mar 2009 16:00:00 GMT Shows take up real estate previously available to... http://www.broadcastingcable.com/article/190773-Google_Tests_TV_Ads_Online_.php?rssid=20069 http://www.broadcastingcable.com/article/190773-Google_Tests_TV_Ads_Online_.php?rssid=20069 Fri, 27 Mar 2009 14:38:53 GMT Search giant developing technology designed to help marketers buy spots both on TV as well as... http://www.broadcastingcable.com/article/190737-Research_Report_Youngsters_Not_Abandoning_Live_TV.php?rssid=20069 http://www.broadcastingcable.com/article/190737-Research_Report_Youngsters_Not_Abandoning_Live_TV.php?rssid=20069 Thu, 26 Mar 2009 17:52:40 GMT Time spent with digital media... http://www.broadcastingcable.com/article/190624-Upfronts_2009_Hallmark_Buy_Us_We_re_Predictable.php?rssid=20069 http://www.broadcastingcable.com/article/190624-Upfronts_2009_Hallmark_Buy_Us_We_re_Predictable.php?rssid=20069 Tue, 24 Mar 2009 20:25:44 GMT Hallmark Channel rolled out its upfront announcements today along witha simple message... http://www.broadcastingcable.com/article/190464-NBCU_Reorganizes_Network_Field_Sales_Team.php?rssid=20069 http://www.broadcastingcable.com/article/190464-NBCU_Reorganizes_Network_Field_Sales_Team.php?rssid=20069 Mon, 23 Mar 2009 12:10:00 GMT Regional sales team heads get expanded reach,... http://www.broadcastingcable.com/article/190437-Promax_BDA_Announces_Keynotes_for_June_Confab.php?rssid=20069 http://www.broadcastingcable.com/article/190437-Promax_BDA_Announces_Keynotes_for_June_Confab.php?rssid=20069 Mon, 23 Mar 2009 04:01:00 GMT Obama media strategist Jim Margolis, legendary illustrator Ralph Steadman, Canoe's David Verklin... http://www.broadcastingcable.com/article/190393-ANALYSIS_Upfront_All_Quiet_So_Far.php?rssid=20069 http://www.broadcastingcable.com/article/190393-ANALYSIS_Upfront_All_Quiet_So_Far.php?rssid=20069 Sun, 22 Mar 2009 23:00:00 GMT Economy leaving both sides patient and reserved for... http://www.broadcastingcable.com/article/190390-NBCU_s_Mandala_Running_With_the_Bulls.php?rssid=20069 http://www.broadcastingcable.com/article/190390-NBCU_s_Mandala_Running_With_the_Bulls.php?rssid=20069 Sat, 21 Mar 2009 06:00:00 GMT As head of cable sales, Steve Mandala, 45, is among NBC Universal's most important advertising... http://www.broadcastingcable.com/article/190375-March_Madness_On_Demand_Traffic_Soars_For_CBS.php?rssid=20069 http://www.broadcastingcable.com/article/190375-March_Madness_On_Demand_Traffic_Soars_For_CBS.php?rssid=20069 Fri, 20 Mar 2009 20:25:19 GMT Nets 2.7 million unique visits to video player on first day of... http://www.broadcastingcable.com/article/190309-Nielsen_IAG_Ad_Boosts_by_Financial_Services_Companies_Could_Keep_Consumer_Confidence.php?rssid=20069 http://www.broadcastingcable.com/article/190309-Nielsen_IAG_Ad_Boosts_by_Financial_Services_Companies_Could_Keep_Consumer_Confidence.php?rssid=20069 Thu, 19 Mar 2009 16:17:42 GMT Survey respondents that have seen more advertising from their financial institutions have more... http://www.broadcastingcable.com/article/190268-Upfronts_2009_WE_Rejiggers_Lineup_Into_Programming_Genres.php?rssid=20069 http://www.broadcastingcable.com/article/190268-Upfronts_2009_WE_Rejiggers_Lineup_Into_Programming_Genres.php?rssid=20069 Wed, 18 Mar 2009 19:21:00 GMT Adds new tagline: “Simply... http://www.broadcastingcable.com/article/190248-Rohrs_To_Leave_Television_Bureau_of_Advertising_At_End_of_Year.php?rssid=20069 http://www.broadcastingcable.com/article/190248-Rohrs_To_Leave_Television_Bureau_of_Advertising_At_End_of_Year.php?rssid=20069 Wed, 18 Mar 2009 14:00:00 GMT President of TVB has been with local TV trade group since... http://www.broadcastingcable.com/article/190152-Nielsen_Ad_Spending_Falls_2_6_in_U_S_for_08.php?rssid=20069 http://www.broadcastingcable.com/article/190152-Nielsen_Ad_Spending_Falls_2_6_in_U_S_for_08.php?rssid=20069 Tue, 17 Mar 2009 19:40:30 GMT Cable only media that saw ad growth with $26.6 billiion for the... http://www.broadcastingcable.com/article/190132-Migliozzi_Opens_His_Own_Ad_Agency.php?rssid=20069 http://www.broadcastingcable.com/article/190132-Migliozzi_Opens_His_Own_Ad_Agency.php?rssid=20069 Tue, 17 Mar 2009 16:32:35 GMT Ad exec who used the devil in Prayer Channel rebrand campaign starts Forza... http://www.broadcastingcable.com/article/190106-Major_Research_Report_Expected_To_Explode_TV_Viewing_Myths.php?rssid=20069 http://www.broadcastingcable.com/article/190106-Major_Research_Report_Expected_To_Explode_TV_Viewing_Myths.php?rssid=20069 Mon, 16 Mar 2009 22:51:15 GMT Findings could have an impact on ad spending... http://www.broadcastingcable.com/article/189934-Pew_Research_Center_Report_More_Troubling_Signs_for_Broadcast_Networks.php?rssid=20069 http://www.broadcastingcable.com/article/189934-Pew_Research_Center_Report_More_Troubling_Signs_for_Broadcast_Networks.php?rssid=20069 Mon, 16 Mar 2009 05:01:00 GMT Local TV struggles in '08, cable was the big winner "by any... http://www.broadcastingcable.com/article/189921-DIY_Cashes_In_on_Recession.php?rssid=20069 http://www.broadcastingcable.com/article/189921-DIY_Cashes_In_on_Recession.php?rssid=20069 Mon, 16 Mar 2009 04:00:00 GMT New slate focuses on bargains for... http://www.broadcastingcable.com/article/189862-Nineteen_Broadcast_Groups_On_Moody_s_Bottom_Rung_List.php?rssid=20069 http://www.broadcastingcable.com/article/189862-Nineteen_Broadcast_Groups_On_Moody_s_Bottom_Rung_List.php?rssid=20069 Thu, 12 Mar 2009 18:23:53 GMT Analyst predicts decline for... http://www.broadcastingcable.com/article/189846-Hulu_Launches_Social_Networking_Features.php?rssid=20069 http://www.broadcastingcable.com/article/189846-Hulu_Launches_Social_Networking_Features.php?rssid=20069 Thu, 12 Mar 2009 14:58:56 GMT Celebrates one year anniversary with new... http://www.broadcastingcable.com/article/189608-Upfronts_2009_Cablers_Bullish_As_Upfront_Talk_Heats_Up.php?rssid=20069 http://www.broadcastingcable.com/article/189608-Upfronts_2009_Cablers_Bullish_As_Upfront_Talk_Heats_Up.php?rssid=20069 Mon, 09 Mar 2009 02:00:00 GMT But questions abound regarding economy's impact on selling... http://www.broadcastingcable.com/article/189609-M_A_Could_Pick_Up_in_Second_Half_of_2009.php?rssid=20069 http://www.broadcastingcable.com/article/189609-M_A_Could_Pick_Up_in_Second_Half_of_2009.php?rssid=20069 Sat, 07 Mar 2009 19:00:00 GMT Potential buyers like Time Warner, Discovery biding their time for... http://www.broadcastingcable.com/article/189503-Goldklank_Surfaces_at_WPEC.php?rssid=20069 http://www.broadcastingcable.com/article/189503-Goldklank_Surfaces_at_WPEC.php?rssid=20069 Thu, 05 Mar 2009 15:40:02 GMT Former WHDH boss hits West Palm after unruly Boston... http://www.broadcastingcable.com/article/189488-Cable_Chiefs_The_Sky_is_Not_Falling.php?rssid=20069 http://www.broadcastingcable.com/article/189488-Cable_Chiefs_The_Sky_is_Not_Falling.php?rssid=20069 Thu, 05 Mar 2009 01:10:08 GMT Panel points to recent media earnings, content ownership, targeted brands and ad integration as... http://www.broadcastingcable.com/article/189484-Crown_Media_Revenue_Up_In_Q4.php?rssid=20069 http://www.broadcastingcable.com/article/189484-Crown_Media_Revenue_Up_In_Q4.php?rssid=20069 Wed, 04 Mar 2009 22:59:43 GMT Reported growth in subscriber fees and advertising revenue for the... http://www.broadcastingcable.com/article/189471-Cablevision_To_Aim_Ads_At_500_000_Subscribers.php?rssid=20069 http://www.broadcastingcable.com/article/189471-Cablevision_To_Aim_Ads_At_500_000_Subscribers.php?rssid=20069 Wed, 04 Mar 2009 20:21:01 GMT Addressable targeting to sub's demographic data follows 18-month... http://www.broadcastingcable.com/article/189450-Cablevision_s_Rainbow_Media_to_Offer_Interactive_Ads.php?rssid=20069 http://www.broadcastingcable.com/article/189450-Cablevision_s_Rainbow_Media_to_Offer_Interactive_Ads.php?rssid=20069 Wed, 04 Mar 2009 05:00:00 GMT Cablevision Systems and its Rainbow Media division plan to enable RFI, telescoping in... http://www.broadcastingcable.com/article/189338-Rice_Named_SVP_of_Sales_for_Lifetime_Network.php?rssid=20069 http://www.broadcastingcable.com/article/189338-Rice_Named_SVP_of_Sales_for_Lifetime_Network.php?rssid=20069 Mon, 02 Mar 2009 14:40:00 GMT Former VP of field sales for Disney and ESPN Media re-joins Conkling at... http://www.broadcastingcable.com/article/189256-Stations_Call_March_Sweeps_Useless_.php?rssid=20069 http://www.broadcastingcable.com/article/189256-Stations_Call_March_Sweeps_Useless_.php?rssid=20069 Sat, 28 Feb 2009 15:00:00 GMT Lack of comparison for results will make numbers less... http://www.broadcastingcable.com/article/189241-Report_Ratings_Picture_Not_Pretty.php?rssid=20069 http://www.broadcastingcable.com/article/189241-Report_Ratings_Picture_Not_Pretty.php?rssid=20069 Fri, 27 Feb 2009 19:19:40 GMT Broadcast networks all down, C3 numbers outpace live... http://www.broadcastingcable.com/article/179957-TNS_Reports_ABC_Oscar_Advertiser_Analysis.php?rssid=20069 http://www.broadcastingcable.com/article/179957-TNS_Reports_ABC_Oscar_Advertiser_Analysis.php?rssid=20069 Thu, 26 Feb 2009 19:28:22 GMT Network sold more ad time and ran more... http://www.broadcastingcable.com/article/179953-Martha_Stewart_Living_Omnimedia_Records_8_Million_Net_Loss_For_Year.php?rssid=20069 http://www.broadcastingcable.com/article/179953-Martha_Stewart_Living_Omnimedia_Records_8_Million_Net_Loss_For_Year.php?rssid=20069 Thu, 26 Feb 2009 18:33:28 GMT Broadcasting unit revenue up 17% in 2008, but falls in the fourth... http://www.broadcastingcable.com/article/179847-EXCLUSIVE_General_Motors_Sticks_With_CBS_NCAA.php?rssid=20069 http://www.broadcastingcable.com/article/179847-EXCLUSIVE_General_Motors_Sticks_With_CBS_NCAA.php?rssid=20069 Wed, 25 Feb 2009 21:30:00 GMT Ad revenue for March Madness On Demand rises in double... http://www.broadcastingcable.com/article/179893-Banikarim_Tapped_For_NBCU_Marketing.php?rssid=20069 http://www.broadcastingcable.com/article/179893-Banikarim_Tapped_For_NBCU_Marketing.php?rssid=20069 Wed, 25 Feb 2009 17:38:00 GMT Former Univision CMO to oversee enterprise marketing sales, women and lifestyle... http://www.broadcastingcable.com/article/179789-CBS_Reups_With_Kids_Programmer_Cookie_Jar.php?rssid=20069 http://www.broadcastingcable.com/article/179789-CBS_Reups_With_Kids_Programmer_Cookie_Jar.php?rssid=20069 Tue, 24 Feb 2009 19:14:02 GMT Deal keeps Saturday morning block on network for three more... http://www.broadcastingcable.com/article/174551-Cover_Story_Can_MTV_Get_Its_Groove_Back_.php?rssid=20069 http://www.broadcastingcable.com/article/174551-Cover_Story_Can_MTV_Get_Its_Groove_Back_.php?rssid=20069 Mon, 23 Feb 2009 02:00:00 GMT With ratings down in key demos, the network hopes a bevy of neworiginal shows will bring back... http://www.broadcastingcable.com/article/174532-EXCLUSIVE_ER_Finale_Ad_Spots_Fetching_425_000.php?rssid=20069 http://www.broadcastingcable.com/article/174532-EXCLUSIVE_ER_Finale_Ad_Spots_Fetching_425_000.php?rssid=20069 Fri, 20 Feb 2009 18:44:17 GMT NBC is out shopping the finale of the fifteen-year-old hospital drama series, ER, and is asking... http://www.broadcastingcable.com/article/174475-Political_Pushes_Scripps_Revenue_Up.php?rssid=20069 http://www.broadcastingcable.com/article/174475-Political_Pushes_Scripps_Revenue_Up.php?rssid=20069 Thu, 19 Feb 2009 14:45:25 GMT TV helps offset "unprecedented pressure on advertising... http://www.broadcastingcable.com/article/174117-Google_Scraps_Radio_Advertising_Initiative.php?rssid=20069 http://www.broadcastingcable.com/article/174117-Google_Scraps_Radio_Advertising_Initiative.php?rssid=20069 Fri, 13 Feb 2009 14:50:30 GMT Will continue TV... http://www.broadcastingcable.com/article/174107-FTC_Revises_Guidelines_For_Privacy_Protection.php?rssid=20069 http://www.broadcastingcable.com/article/174107-FTC_Revises_Guidelines_For_Privacy_Protection.php?rssid=20069 Thu, 12 Feb 2009 21:14:00 GMT Addresses online behavioral... http://www.broadcastingcable.com/article/173868-ANA_Marketing_Expenditure_Outlook_Darkens.php?rssid=20069 http://www.broadcastingcable.com/article/173868-ANA_Marketing_Expenditure_Outlook_Darkens.php?rssid=20069 Tue, 10 Feb 2009 15:51:13 GMT Survey: 37% of marketers slashing budgets more than... http://www.broadcastingcable.com/article/173789-Cover_Story_Looking_for_Brand_Equity.php?rssid=20069 http://www.broadcastingcable.com/article/173789-Cover_Story_Looking_for_Brand_Equity.php?rssid=20069 Mon, 09 Feb 2009 05:00:00 GMT With the economy going bust, advertisers are hoping product integration will bring them some new... http://www.broadcastingcable.com/article/173721-Advertisers_continue_to_pullback_ad_spending.php?rssid=20069 http://www.broadcastingcable.com/article/173721-Advertisers_continue_to_pullback_ad_spending.php?rssid=20069 Fri, 06 Feb 2009 17:40:55 GMT AETN predicts Q2 decline will be in the "low to mid... http://www.broadcastingcable.com/article/173614-Super_Bowl_Ad_Stats_NBC_Aired_84_Ads_During_Game.php?rssid=20069 http://www.broadcastingcable.com/article/173614-Super_Bowl_Ad_Stats_NBC_Aired_84_Ads_During_Game.php?rssid=20069 Wed, 04 Feb 2009 19:30:36 GMT Network had a record 45 minutes of in-game... http://www.broadcastingcable.com/article/173566-EXCLUSIVE_Advertisers_Claw_Back_Upfront_Spending.php?rssid=20069 http://www.broadcastingcable.com/article/173566-EXCLUSIVE_Advertisers_Claw_Back_Upfront_Spending.php?rssid=20069 Tue, 03 Feb 2009 20:53:37 GMT Broadcast and cable hit as agencies take second-quarter... http://www.broadcastingcable.com/article/173519-Cable_Viewing_Up_In_First_18_Weeks_Of_Season.php?rssid=20069 http://www.broadcastingcable.com/article/173519-Cable_Viewing_Up_In_First_18_Weeks_Of_Season.php?rssid=20069 Mon, 02 Feb 2009 23:15:39 GMT CAB shops data to ad... http://www.broadcastingcable.com/article/173497-Super_Bowl_Ratings_Big_Game_Down_From_Record_Setting_2008.php?rssid=20069 http://www.broadcastingcable.com/article/173497-Super_Bowl_Ratings_Big_Game_Down_From_Record_Setting_2008.php?rssid=20069 Mon, 02 Feb 2009 17:10:38 GMT Preliminary Fast Nationals show 29.9 rating/61 demo share for Arizona Cardinals-Pittsburgh... http://www.broadcastingcable.com/article/163019-COVER_STORY_Digging_for_Dollars.php?rssid=20069 http://www.broadcastingcable.com/article/163019-COVER_STORY_Digging_for_Dollars.php?rssid=20069 Mon, 02 Feb 2009 03:00:00 GMT Local TV stations get creative to make up for lack of automotive bucks and a generally downbeat...