B&C - Advertising News http://www.broadcastingcable.com Sat, 14 Nov 2009 21:22:28 MST The latest news on advertising and marketing from Broadcasting & Cable. eng Copyright 2009 Reed Business Information. Subject to its Terms of Use (http://www.broadcastingcable.com/info/terms-and-conditions.php) Q4 Ad Activity Beating Expectations http://www.broadcastingcable.com/article/389047-Q4_Ad_Activity_Beating_Expectations.php?rssid=20069 http://www.broadcastingcable.com/article/389047-Q4_Ad_Activity_Beating_Expectations.php?rssid=20069 Fri, 13 Nov 2009 21:40:49 GMT Media owners and buyers agree that TV ad spending in the final quarter of 2009 has been brisk,... ANALYSIS: Comcast/NBCU May Create More M&A Activity http://www.broadcastingcable.com/article/388819-ANALYSIS_Comcast_NBCU_May_Create_More_M_A_Activity.php?rssid=20069 http://www.broadcastingcable.com/article/388819-ANALYSIS_Comcast_NBCU_May_Create_More_M_A_Activity.php?rssid=20069 Fri, 13 Nov 2009 04:00:00 GMT Wall Street eyes new conglom as potential buyer and... Bernstein Research Q3 Ad Report: Cable Posts Growth http://www.broadcastingcable.com/article/388553-Bernstein_Research_Q3_Ad_Report_Cable_Posts_Growth.php?rssid=20069 http://www.broadcastingcable.com/article/388553-Bernstein_Research_Q3_Ad_Report_Cable_Posts_Growth.php?rssid=20069 Wed, 11 Nov 2009 21:47:58 GMT CBS and Fox are flat; online... Ad Council, IAVA Launch New PSAs For Veteran Support Effort http://www.broadcastingcable.com/article/388427-Ad_Council_IAVA_Launch_New_PSAs_For_Veteran_Support_Effort.php?rssid=20069 http://www.broadcastingcable.com/article/388427-Ad_Council_IAVA_Launch_New_PSAs_For_Veteran_Support_Effort.php?rssid=20069 Wed, 11 Nov 2009 15:48:17 GMT Campaign encourages returning vets to seek transition... ACME Station Revenue Off 24% http://www.broadcastingcable.com/article/388364-ACME_Station_Revenue_Off_24_.php?rssid=20069 http://www.broadcastingcable.com/article/388364-ACME_Station_Revenue_Off_24_.php?rssid=20069 Tue, 10 Nov 2009 21:47:53 GMT 'Daily Buzz' a bright spot in "challenging"... Google Buys Mobile Ad Firm http://www.broadcastingcable.com/article/388142-Google_Buys_Mobile_Ad_Firm.php?rssid=20069 http://www.broadcastingcable.com/article/388142-Google_Buys_Mobile_Ad_Firm.php?rssid=20069 Mon, 09 Nov 2009 19:43:50 GMT Acquires AdMob for $750 million in... KLAS Files Response Denying Allegations Made in Auto Sale Coverage Complaint http://www.broadcastingcable.com/article/388132-KLAS_Files_Response_Denying_Allegations_Made_in_Auto_Sale_Coverage_Complaint.php?rssid=20069 http://www.broadcastingcable.com/article/388132-KLAS_Files_Response_Denying_Allegations_Made_in_Auto_Sale_Coverage_Complaint.php?rssid=20069 Mon, 09 Nov 2009 19:11:20 GMT Competitor KVBC alleges station covered liquidation sale in exchange for ad... History Steps Into the Boxing Ring With ‘Pawn Stars' Buy http://www.broadcastingcable.com/article/388120-History_Steps_Into_the_Boxing_Ring_With_Pawn_Stars_Buy.php?rssid=20069 http://www.broadcastingcable.com/article/388120-History_Steps_Into_the_Boxing_Ring_With_Pawn_Stars_Buy.php?rssid=20069 Mon, 09 Nov 2009 18:22:30 GMT Series to be prominently featured during Pacquiao vs. Cotto HBO Pay-Per-View... OMD and CBS Vision Team Up on Marketing, Research Center http://www.broadcastingcable.com/article/388043-OMD_and_CBS_Vision_Team_Up_on_Marketing_Research_Center.php?rssid=20069 http://www.broadcastingcable.com/article/388043-OMD_and_CBS_Vision_Team_Up_on_Marketing_Research_Center.php?rssid=20069 Mon, 09 Nov 2009 17:21:01 GMT Communications Lab @ OMD looks to test efficacy of multi-platform... Chase Checks in as CNN, Oprah , Facebook Webcast Sponsor http://www.broadcastingcable.com/article/387987-Chase_Checks_in_as_CNN_Oprah_Facebook_Webcast_Sponsor.php?rssid=20069 http://www.broadcastingcable.com/article/387987-Chase_Checks_in_as_CNN_Oprah_Facebook_Webcast_Sponsor.php?rssid=20069 Mon, 09 Nov 2009 15:53:26 GMT 90-minute event slated for Nov. 9, features Winfrey, Anderson... Broadcast Networks Seek Dual Revenue Stream http://www.broadcastingcable.com/article/383290-Broadcast_Networks_Seek_Dual_Revenue_Stream.php?rssid=20069 http://www.broadcastingcable.com/article/383290-Broadcast_Networks_Seek_Dual_Revenue_Stream.php?rssid=20069 Fri, 06 Nov 2009 21:52:58 GMT Media chiefs want retrans cash for O&Os--and... Scripps Scripts Solid Q3 http://www.broadcastingcable.com/article/383156-Scripps_Scripts_Solid_Q3.php?rssid=20069 http://www.broadcastingcable.com/article/383156-Scripps_Scripts_Solid_Q3.php?rssid=20069 Fri, 06 Nov 2009 17:41:39 GMT Affiliate fees drive net... Report Says ‘Oprah' Jumping to OWN http://www.broadcastingcable.com/article/382990-Report_Says_Oprah_Jumping_to_OWN.php?rssid=20069 http://www.broadcastingcable.com/article/382990-Report_Says_Oprah_Jumping_to_OWN.php?rssid=20069 Thu, 05 Nov 2009 19:45:43 GMT Harpo, OWN, CBS maintain decision yet to be made despite new report echoing Zaslav's comments... CBS Retrans Fees Expected to Double in 2010 http://www.broadcastingcable.com/article/383011-CBS_Retrans_Fees_Expected_to_Double_in_2010.php?rssid=20069 http://www.broadcastingcable.com/article/383011-CBS_Retrans_Fees_Expected_to_Double_in_2010.php?rssid=20069 Thu, 05 Nov 2009 21:32:45 GMT Talks ongoing with station group on the... NAI Unveils Beta Version of "Opt-Out Protector" http://www.broadcastingcable.com/article/382953-NAI_Unveils_Beta_Version_of_Opt_Out_Protector_.php?rssid=20069 http://www.broadcastingcable.com/article/382953-NAI_Unveils_Beta_Version_of_Opt_Out_Protector_.php?rssid=20069 Thu, 05 Nov 2009 16:34:02 GMT Add-on would prevent accidental deletion of user's opt-out preference of targeted... CIMM to Meet with Five Set-Top Data Providers http://www.broadcastingcable.com/article/382948-CIMM_to_Meet_with_Five_Set_Top_Data_Providers.php?rssid=20069 http://www.broadcastingcable.com/article/382948-CIMM_to_Meet_with_Five_Set_Top_Data_Providers.php?rssid=20069 Thu, 05 Nov 2009 16:13:34 GMT Audience-measurement coalition to meet with Nielsen, Rentrak, TiVo, TRA,... David Barrett: Changing News Sources Having "Profound Effect" on Industry Money Flow http://www.broadcastingcable.com/article/367666-David_Barrett_Changing_News_Sources_Having_Profound_Effect_on_Industry_Money_Flow.php?rssid=20069 http://www.broadcastingcable.com/article/367666-David_Barrett_Changing_News_Sources_Having_Profound_Effect_on_Industry_Money_Flow.php?rssid=20069 Wed, 04 Nov 2009 18:07:58 GMT Hearst's president says broadcasters unfairly limited compared to... Discovery Q3 Net Income Falls; Revenue Up http://www.broadcastingcable.com/article/367562-Discovery_Q3_Net_Income_Falls_Revenue_Up.php?rssid=20069 http://www.broadcastingcable.com/article/367562-Discovery_Q3_Net_Income_Falls_Revenue_Up.php?rssid=20069 Tue, 03 Nov 2009 23:47:37 GMT Domestic ad sales improve 5% in... PTC Pushes Stations To Preempt 'Gossip Girl' http://www.broadcastingcable.com/article/367561-PTC_Pushes_Stations_To_Preempt_Gossip_Girl_.php?rssid=20069 http://www.broadcastingcable.com/article/367561-PTC_Pushes_Stations_To_Preempt_Gossip_Girl_.php?rssid=20069 Tue, 03 Nov 2009 23:28:15 GMT Cites reports that episode will contain a a sexual tryst among three main... Cablevision’s Rainbow Turns In 18% Ad Revenue Climb http://www.broadcastingcable.com/article/367497-Cablevision_s_Rainbow_Turns_In_18_Ad_Revenue_Climb.php?rssid=20069 http://www.broadcastingcable.com/article/367497-Cablevision_s_Rainbow_Turns_In_18_Ad_Revenue_Climb.php?rssid=20069 Tue, 03 Nov 2009 18:51:32 GMT 'Mad Men' helps AMC charge higher rates; We tv increases... 'Holmes' Spies MacFarlane Special http://www.broadcastingcable.com/article/367305-_Holmes_Spies_MacFarlane_Special.php?rssid=20069 http://www.broadcastingcable.com/article/367305-_Holmes_Spies_MacFarlane_Special.php?rssid=20069 Mon, 02 Nov 2009 23:09:03 GMT Warner Bros. to replace... CNN Goes Gaming For Dollars http://www.broadcastingcable.com/article/366941-CNN_Goes_Gaming_For_Dollars.php?rssid=20069 http://www.broadcastingcable.com/article/366941-CNN_Goes_Gaming_For_Dollars.php?rssid=20069 Mon, 02 Nov 2009 06:00:00 GMT Ford Sync to sponsor weekly... CTAM Summit 2009: Kilar -- Hulu Not "Giving It Away" for Free http://www.broadcastingcable.com/article/366619-CTAM_Summit_2009_Kilar_Hulu_Not_Giving_It_Away_for_Free.php?rssid=20069 http://www.broadcastingcable.com/article/366619-CTAM_Summit_2009_Kilar_Hulu_Not_Giving_It_Away_for_Free.php?rssid=20069 Tue, 27 Oct 2009 21:54:14 GMT Hulu's Jason Kilar insists he's a capitalist and that the video streaming site has a... MacFarlane Special Loses Microsoft http://www.broadcastingcable.com/article/366498-MacFarlane_Special_Loses_Microsoft.php?rssid=20069 http://www.broadcastingcable.com/article/366498-MacFarlane_Special_Loses_Microsoft.php?rssid=20069 Mon, 26 Oct 2009 21:58:00 GMT Company yanks sponsorship of Fox... CIMM Set To Reveal Details As MTV Exec Moves To Forefront http://www.broadcastingcable.com/article/366478-CIMM_Set_To_Reveal_Details_As_MTV_Exec_Moves_To_Forefront.php?rssid=20069 http://www.broadcastingcable.com/article/366478-CIMM_Set_To_Reveal_Details_As_MTV_Exec_Moves_To_Forefront.php?rssid=20069 Mon, 26 Oct 2009 22:18:32 GMT UPDATED: The Coalition for Innovative Media Measurement, now headed by MTV Networks’ Colleen... CTAM Summit 2009: Advanced Ads Already Pay Dividends: Panel http://www.broadcastingcable.com/article/366465-CTAM_Summit_2009_Advanced_Ads_Already_Pay_Dividends_Panel.php?rssid=20069 http://www.broadcastingcable.com/article/366465-CTAM_Summit_2009_Advanced_Ads_Already_Pay_Dividends_Panel.php?rssid=20069 Mon, 26 Oct 2009 21:20:39 GMT Ratings, engagement levels improve with interactive... CTAM Summit 2009: Comcast's Burke Tells TV Biz To Help Stop Cord Cutting http://www.broadcastingcable.com/article/366272-CTAM_Summit_2009_Comcast_s_Burke_Tells_TV_Biz_To_Help_Stop_Cord_Cutting.php?rssid=20069 http://www.broadcastingcable.com/article/366272-CTAM_Summit_2009_Comcast_s_Burke_Tells_TV_Biz_To_Help_Stop_Cord_Cutting.php?rssid=20069 Mon, 26 Oct 2009 00:36:19 GMT Says TV needs to get in-front of the Internet... OnScreen Summit: Marketing, Media Execs Urgent on Cross-Content Measurement http://www.broadcastingcable.com/article/365942-OnScreen_Summit_Marketing_Media_Execs_Urgent_on_Cross_Content_Measurement.php?rssid=20069 http://www.broadcastingcable.com/article/365942-OnScreen_Summit_Marketing_Media_Execs_Urgent_on_Cross_Content_Measurement.php?rssid=20069 Wed, 21 Oct 2009 21:22:36 GMT Growing penetration on multiple screens for content necessitates quick... OnScreen Media Summit: Rogers To Launch 'TV Everywhere' In November http://www.broadcastingcable.com/article/365940-OnScreen_Media_Summit_Rogers_To_Launch_TV_Everywhere_In_November.php?rssid=20069 http://www.broadcastingcable.com/article/365940-OnScreen_Media_Summit_Rogers_To_Launch_TV_Everywhere_In_November.php?rssid=20069 Wed, 21 Oct 2009 20:57:29 GMT Canadian cable operator to offer 2.3 million subs content from 15... OnScreen Media Summit: Scanzoni Sees “Moderate Contractions” in 2010 http://www.broadcastingcable.com/article/365937-OnScreen_Media_Summit_Scanzoni_Sees_Moderate_Contractions_in_2010.php?rssid=20069 http://www.broadcastingcable.com/article/365937-OnScreen_Media_Summit_Scanzoni_Sees_Moderate_Contractions_in_2010.php?rssid=20069 Wed, 21 Oct 2009 20:29:23 GMT While a full-scale recovery in ad spending across media platforms isn’tlikely to come... Cablevision Touts New Advanced Ad Product http://www.broadcastingcable.com/article/365775-Cablevision_Touts_New_Advanced_Ad_Product.php?rssid=20069 http://www.broadcastingcable.com/article/365775-Cablevision_Touts_New_Advanced_Ad_Product.php?rssid=20069 Tue, 20 Oct 2009 19:07:17 GMT "Optimum Select" used by Gillette,... TV Writers Want FCC To Expand Definition of Kids Programming http://www.broadcastingcable.com/article/365762-TV_Writers_Want_FCC_To_Expand_Definition_of_Kids_Programming.php?rssid=20069 http://www.broadcastingcable.com/article/365762-TV_Writers_Want_FCC_To_Expand_Definition_of_Kids_Programming.php?rssid=20069 Tue, 20 Oct 2009 18:00:50 GMT Want commission to consider as it prepares to rethink its kids TV rules, embedded advertising... Viewers, Advertisers Are Finding HLN http://www.broadcastingcable.com/article/365630-Viewers_Advertisers_Are_Finding_HLN.php?rssid=20069 http://www.broadcastingcable.com/article/365630-Viewers_Advertisers_Are_Finding_HLN.php?rssid=20069 Mon, 19 Oct 2009 18:09:32 GMT CNN sister network revamps with newly solidified... ‘Rachael Ray' Renewed Through 2012 in 90% of Country http://www.broadcastingcable.com/article/365617-_Rachael_Ray_Renewed_Through_2012_in_90_of_Country.php?rssid=20069 http://www.broadcastingcable.com/article/365617-_Rachael_Ray_Renewed_Through_2012_in_90_of_Country.php?rssid=20069 Mon, 19 Oct 2009 18:00:26 GMT Renewals take show through season... Ad Report Predicts 19% Increase in Spending on Web Video http://www.broadcastingcable.com/article/365580-Ad_Report_Predicts_19_Increase_in_Spending_on_Web_Video.php?rssid=20069 http://www.broadcastingcable.com/article/365580-Ad_Report_Predicts_19_Increase_in_Spending_on_Web_Video.php?rssid=20069 Mon, 19 Oct 2009 16:05:21 GMT Global TV ad spend also... Gannett TV Earnings Down 25% in Third Quarter http://www.broadcastingcable.com/article/365504-Gannett_TV_Earnings_Down_25_in_Third_Quarter.php?rssid=20069 http://www.broadcastingcable.com/article/365504-Gannett_TV_Earnings_Down_25_in_Third_Quarter.php?rssid=20069 Mon, 19 Oct 2009 14:24:02 GMT Slightly smaller dip seen in... Nets Seek RicherShow Sites http://www.broadcastingcable.com/article/365452-Nets_Seek_RicherShow_Sites.php?rssid=20069 http://www.broadcastingcable.com/article/365452-Nets_Seek_RicherShow_Sites.php?rssid=20069 Sat, 17 Oct 2009 06:00:00 GMT Targeted ad buys drive shift of... Nielsen Hears From Clients on TV Everywhere Future http://www.broadcastingcable.com/article/365448-Nielsen_Hears_From_Clients_on_TV_Everywhere_Future.php?rssid=20069 http://www.broadcastingcable.com/article/365448-Nielsen_Hears_From_Clients_on_TV_Everywhere_Future.php?rssid=20069 Fri, 16 Oct 2009 22:20:16 GMT Top of agenda: Measure joint online and TV viewing and... NBC Universal's Q3 Profits Up 13% http://www.broadcastingcable.com/article/358360-NBC_Universal_s_Q3_Profits_Up_13_.php?rssid=20069 http://www.broadcastingcable.com/article/358360-NBC_Universal_s_Q3_Profits_Up_13_.php?rssid=20069 Fri, 16 Oct 2009 13:38:23 GMT "No specific announcement" on G.E./Comcast deal as NBCU records $732 million in profit, due to... Comcast: Programmers Control 'TV Everywhere' Ad Model http://www.broadcastingcable.com/article/358128-Comcast_Programmers_Control_TV_Everywhere_Ad_Model.php?rssid=20069 http://www.broadcastingcable.com/article/358128-Comcast_Programmers_Control_TV_Everywhere_Ad_Model.php?rssid=20069 Wed, 14 Oct 2009 19:11:31 GMT Exec cites uncertainty over consumer tolerance for ad load... C3 Ratings Show Big Gains for 'House' and 'Grey’s' http://www.broadcastingcable.com/article/358109-C3_Ratings_Show_Big_Gains_for_House_and_Grey_s_.php?rssid=20069 http://www.broadcastingcable.com/article/358109-C3_Ratings_Show_Big_Gains_for_House_and_Grey_s_.php?rssid=20069 Wed, 14 Oct 2009 17:27:19 GMT Earlier this week the broadcast networks released numbers showing thehuge uptick in viewing... NBCU Gets "Healthy" With Initiative http://www.broadcastingcable.com/article/358047-NBCU_Gets_Healthy_With_Initiative.php?rssid=20069 http://www.broadcastingcable.com/article/358047-NBCU_Gets_Healthy_With_Initiative.php?rssid=20069 Wed, 14 Oct 2009 16:11:26 GMT Campbell's Soup signs on as launch sponsor of ‘Healthy at... National Amusements to Raise $1 Billion in Stock Sales at CBS and Viacom http://www.broadcastingcable.com/article/358037-National_Amusements_to_Raise_1_Billion_in_Stock_Sales_at_CBS_and_Viacom.php?rssid=20069 http://www.broadcastingcable.com/article/358037-National_Amusements_to_Raise_1_Billion_in_Stock_Sales_at_CBS_and_Viacom.php?rssid=20069 Wed, 14 Oct 2009 15:11:30 GMT Redstone takes theater chains off the... General Mills Receives Crown Award for Responsible Advertising http://www.broadcastingcable.com/article/358028-General_Mills_Receives_Crown_Award_for_Responsible_Advertising.php?rssid=20069 http://www.broadcastingcable.com/article/358028-General_Mills_Receives_Crown_Award_for_Responsible_Advertising.php?rssid=20069 Wed, 14 Oct 2009 14:13:31 GMT Hallmark Channel, PTC commend company's commitment to family-friendly... Discovery Provides Second Exec to Oprah's OWN http://www.broadcastingcable.com/article/357712-Discovery_Provides_Second_Exec_to_Oprah_s_OWN.php?rssid=20069 http://www.broadcastingcable.com/article/357712-Discovery_Provides_Second_Exec_to_Oprah_s_OWN.php?rssid=20069 Mon, 12 Oct 2009 17:34:46 GMT Kathleen Kayse joins as EVP ad... Census Has Ad Money, But Not For 'Controversial Talk' http://www.broadcastingcable.com/article/357622-Census_Has_Ad_Money_But_Not_For_Controversial_Talk_.php?rssid=20069 http://www.broadcastingcable.com/article/357622-Census_Has_Ad_Money_But_Not_For_Controversial_Talk_.php?rssid=20069 Fri, 09 Oct 2009 22:07:26 GMT Other restrictions on ad buys include those with excessive sex orviolence, questionable moral... CW Taps Beer For 1st Time http://www.broadcastingcable.com/article/357634-CW_Taps_Beer_For_1st_Time.php?rssid=20069 http://www.broadcastingcable.com/article/357634-CW_Taps_Beer_For_1st_Time.php?rssid=20069 Mon, 12 Oct 2009 05:00:00 GMT Bud Light opens new category for... ANA Warns Of Sweeping Ad Impact Of New Financial Services Bill http://www.broadcastingcable.com/article/357480-ANA_Warns_Of_Sweeping_Ad_Impact_Of_New_Financial_Services_Bill.php?rssid=20069 http://www.broadcastingcable.com/article/357480-ANA_Warns_Of_Sweeping_Ad_Impact_Of_New_Financial_Services_Bill.php?rssid=20069 Fri, 09 Oct 2009 17:49:26 GMT ANA is concerned not only with what power the FTC would lose, but what new powers it and the... UBS Lifts Media Stocks Ahead of Q3 Earnings http://www.broadcastingcable.com/article/357208-UBS_Lifts_Media_Stocks_Ahead_of_Q3_Earnings.php?rssid=20069 http://www.broadcastingcable.com/article/357208-UBS_Lifts_Media_Stocks_Ahead_of_Q3_Earnings.php?rssid=20069 Thu, 08 Oct 2009 13:53:40 GMT Report from analyst Michael Morris sees ad trends returning to... Promax/BDA Taps bpg For Marketing http://www.broadcastingcable.com/article/357252-Promax_BDA_Taps_bpg_For_Marketing.php?rssid=20069 http://www.broadcastingcable.com/article/357252-Promax_BDA_Taps_bpg_For_Marketing.php?rssid=20069 Thu, 08 Oct 2009 14:12:56 GMT Agency will redesign quarterly publication, revamp Website and handle promotions for the... FTC Toughens Endorsement Guidelines http://www.broadcastingcable.com/article/356844-FTC_Toughens_Endorsement_Guidelines.php?rssid=20069 http://www.broadcastingcable.com/article/356844-FTC_Toughens_Endorsement_Guidelines.php?rssid=20069 Mon, 05 Oct 2009 20:30:12 GMT Celebrities must reveal associations with endorsed products in appearances, among... MediaVest Moves Multi-Millions Out of Broadcast TV http://www.broadcastingcable.com/article/356745-MediaVest_Moves_Multi_Millions_Out_of_Broadcast_TV.php?rssid=20069 http://www.broadcastingcable.com/article/356745-MediaVest_Moves_Multi_Millions_Out_of_Broadcast_TV.php?rssid=20069 Mon, 05 Oct 2009 15:24:56 GMT Company ties with Hulu... Local TV's New Pitchman http://www.broadcastingcable.com/article/356596-Local_TV_s_New_Pitchman.php?rssid=20069 http://www.broadcastingcable.com/article/356596-Local_TV_s_New_Pitchman.php?rssid=20069 Sun, 04 Oct 2009 04:00:00 GMT Incoming TVB president Lanzano brings unique perspective amidst challenging... Editorial: Your Ad Embedded Here http://www.broadcastingcable.com/article/356599-Editorial_Your_Ad_Embedded_Here.php?rssid=20069 http://www.broadcastingcable.com/article/356599-Editorial_Your_Ad_Embedded_Here.php?rssid=20069 Sat, 03 Oct 2009 06:00:00 GMT Brand integration, product placement, embedded advertising, plugs. Call it what you like, it is... Post Foods Signs On to Children's Food and Beverage Initiative http://www.broadcastingcable.com/article/356129-Post_Foods_Signs_On_to_Children_s_Food_and_Beverage_Initiative.php?rssid=20069 http://www.broadcastingcable.com/article/356129-Post_Foods_Signs_On_to_Children_s_Food_and_Beverage_Initiative.php?rssid=20069 Thu, 01 Oct 2009 13:55:41 GMT Company will follow national guidelines in marketing to... CTAM Summit Organizers Hoping For 1,600 Attendees http://www.broadcastingcable.com/article/356022-CTAM_Summit_Organizers_Hoping_For_1_600_Attendees.php?rssid=20069 http://www.broadcastingcable.com/article/356022-CTAM_Summit_Organizers_Hoping_For_1_600_Attendees.php?rssid=20069 Wed, 30 Sep 2009 15:40:35 GMT Three day marketing education conference takes place in Denver next... Annenberg Study: Consumers Cool to Behavioral Marketing http://www.broadcastingcable.com/article/355990-Annenberg_Study_Consumers_Cool_to_Behavioral_Marketing.php?rssid=20069 http://www.broadcastingcable.com/article/355990-Annenberg_Study_Consumers_Cool_to_Behavioral_Marketing.php?rssid=20069 Wed, 30 Sep 2009 14:02:54 GMT 92% in favor of law requiring advertisers to delete stored info if... 'Kimmel' Grabs Bud Light http://www.broadcastingcable.com/article/355462-_Kimmel_Grabs_Bud_Light.php?rssid=20069 http://www.broadcastingcable.com/article/355462-_Kimmel_Grabs_Bud_Light.php?rssid=20069 Sun, 27 Sep 2009 17:00:00 GMT Concert series and live spots part of new... Turner's Adamovich Adds Branding, Digital Duties http://www.broadcastingcable.com/article/355606-Turner_s_Adamovich_Adds_Branding_Digital_Duties.php?rssid=20069 http://www.broadcastingcable.com/article/355606-Turner_s_Adamovich_Adds_Branding_Digital_Duties.php?rssid=20069 Mon, 28 Sep 2009 15:46:22 GMT Exec Had Been Responsible For TBS, TNT, TCM... Hispanic TV Summit: Telemundo's Browne -- Count On Census 2010 Being A 'Game-Changer' http://www.broadcastingcable.com/article/355289-Hispanic_TV_Summit_Telemundo_s_Browne_Count_On_Census_2010_Being_A_Game_Changer_.php?rssid=20069 http://www.broadcastingcable.com/article/355289-Hispanic_TV_Summit_Telemundo_s_Browne_Count_On_Census_2010_Being_A_Game_Changer_.php?rssid=20069 Thu, 24 Sep 2009 21:50:50 GMT Government tally will put Latino awareness among media 'over the... Hispanic TV Summit: Promotions Execs Build Brand Awareness Through Experiential Marketing http://www.broadcastingcable.com/article/355270-Hispanic_TV_Summit_Promotions_Execs_Build_Brand_Awareness_Through_Experiential_Marketing.php?rssid=20069 http://www.broadcastingcable.com/article/355270-Hispanic_TV_Summit_Promotions_Execs_Build_Brand_Awareness_Through_Experiential_Marketing.php?rssid=20069 Thu, 24 Sep 2009 19:42:20 GMT Events-based campaigns, experiential marketing prove successful among Hispanic... Hispanic TV Summit: Spanish-Language Marketing is Sensitive http://www.broadcastingcable.com/article/355238-Hispanic_TV_Summit_Spanish_Language_Marketing_is_Sensitive.php?rssid=20069 http://www.broadcastingcable.com/article/355238-Hispanic_TV_Summit_Spanish_Language_Marketing_is_Sensitive.php?rssid=20069 Thu, 24 Sep 2009 17:43:47 GMT Cable-operator, satellite-TV marketers discuss whether to go Spanish-only or bilingual in... Hispanic TV Summit: Don Francisco Touts “Three-Screen Approach” http://www.broadcastingcable.com/article/355183-Hispanic_TV_Summit_Don_Francisco_Touts_Three_Screen_Approach_.php?rssid=20069 http://www.broadcastingcable.com/article/355183-Hispanic_TV_Summit_Don_Francisco_Touts_Three_Screen_Approach_.php?rssid=20069 Wed, 23 Sep 2009 22:52:39 GMT The creator and host of variety juggernaut Sábado Gigante kicks off the B&C/Multichannel News... Ad Market Continues to Seesaw http://www.broadcastingcable.com/article/354733-Ad_Market_Continues_to_Seesaw.php?rssid=20069 http://www.broadcastingcable.com/article/354733-Ad_Market_Continues_to_Seesaw.php?rssid=20069 Sat, 19 Sep 2009 06:00:00 GMT Questions of potential vs. profit on tap for Advertising Week... MPG's Lanzano Named President at TVB http://www.broadcastingcable.com/article/354508-MPG_s_Lanzano_Named_President_at_TVB.php?rssid=20069 http://www.broadcastingcable.com/article/354508-MPG_s_Lanzano_Named_President_at_TVB.php?rssid=20069 Fri, 18 Sep 2009 16:31:59 GMT Agency world losses... Communacopia: Discovery Confirms Interest in Travel Channel http://www.broadcastingcable.com/article/354325-Communacopia_Discovery_Confirms_Interest_in_Travel_Channel.php?rssid=20069 http://www.broadcastingcable.com/article/354325-Communacopia_Discovery_Confirms_Interest_in_Travel_Channel.php?rssid=20069 Wed, 16 Sep 2009 22:30:07 GMT Company could provide ad and affil... Communacopia: Viacom's Dauman Outlines MTV Turnaround http://www.broadcastingcable.com/article/354200-Communacopia_Viacom_s_Dauman_Outlines_MTV_Turnaround.php?rssid=20069 http://www.broadcastingcable.com/article/354200-Communacopia_Viacom_s_Dauman_Outlines_MTV_Turnaround.php?rssid=20069 Wed, 16 Sep 2009 16:56:19 GMT Viacom CEO tells Goldman Sachs confab to expect more programming in more genres at MTV, no big... TNS: Ad Spending Expenditures Down 14.3% in First Half of ‘09 http://www.broadcastingcable.com/article/354176-TNS_Ad_Spending_Expenditures_Down_14_3_in_First_Half_of_09.php?rssid=20069 http://www.broadcastingcable.com/article/354176-TNS_Ad_Spending_Expenditures_Down_14_3_in_First_Half_of_09.php?rssid=20069 Wed, 16 Sep 2009 15:59:04 GMT Five straight quarters of year-over-year... Cablevision Launches Interactive Ads http://www.broadcastingcable.com/article/354164-Cablevision_Launches_Interactive_Ads.php?rssid=20069 http://www.broadcastingcable.com/article/354164-Cablevision_Launches_Interactive_Ads.php?rssid=20069 Wed, 16 Sep 2009 15:14:22 GMT ‘Optimum Select' provides coupons, information, VOD to... Hispanic Cable 2010: Marketers Explore Ways to Drive Dollars to Booming Demo http://www.broadcastingcable.com/article/353991-Hispanic_Cable_2010_Marketers_Explore_Ways_to_Drive_Dollars_to_Booming_Demo.php?rssid=20069 http://www.broadcastingcable.com/article/353991-Hispanic_Cable_2010_Marketers_Explore_Ways_to_Drive_Dollars_to_Booming_Demo.php?rssid=20069 Tue, 15 Sep 2009 20:59:46 GMT Adequate data is needed to track growing Hispanic viewership in order to attract the big ad... Communacopia: Murdoch Sees Ad Recession Bottom http://www.broadcastingcable.com/article/353985-Communacopia_Murdoch_Sees_Ad_Recession_Bottom.php?rssid=20069 http://www.broadcastingcable.com/article/353985-Communacopia_Murdoch_Sees_Ad_Recession_Bottom.php?rssid=20069 Tue, 15 Sep 2009 20:37:40 GMT September Pacings improve At Cable,... Hispanic Cable 2010: State Farm Ad Chief Says Hispanic Cable Market Still Needs To Grow http://www.broadcastingcable.com/article/353928-Hispanic_Cable_2010_State_Farm_Ad_Chief_Says_Hispanic_Cable_Market_Still_Needs_To_Grow.php?rssid=20069 http://www.broadcastingcable.com/article/353928-Hispanic_Cable_2010_State_Farm_Ad_Chief_Says_Hispanic_Cable_Market_Still_Needs_To_Grow.php?rssid=20069 Tue, 15 Sep 2009 19:12:09 GMT As viewership and ratings on Hispanic cablers grow, the advertisers will follow... Media Deal Trigger Fingers Get Itchy http://www.broadcastingcable.com/article/346317-Media_Deal_Trigger_Fingers_Get_Itchy.php?rssid=20069 http://www.broadcastingcable.com/article/346317-Media_Deal_Trigger_Fingers_Get_Itchy.php?rssid=20069 Sun, 13 Sep 2009 14:00:00 GMT Industry buzz increasing around improving M&A... TVB Conference: Political Could Top $1 Billion This Year http://www.broadcastingcable.com/article/340266-TVB_Conference_Political_Could_Top_1_Billion_This_Year.php?rssid=20069 http://www.broadcastingcable.com/article/340266-TVB_Conference_Political_Could_Top_1_Billion_This_Year.php?rssid=20069 Thu, 10 Sep 2009 18:11:33 GMT This year looks strong, but 2010’s off the... TVB Conference: 15 Million Car Sales For 2012 http://www.broadcastingcable.com/article/340225-TVB_Conference_15_Million_Car_Sales_For_2012.php?rssid=20069 http://www.broadcastingcable.com/article/340225-TVB_Conference_15_Million_Car_Sales_For_2012.php?rssid=20069 Thu, 10 Sep 2009 17:26:49 GMT Cash For Clunkers had "very mild"... TVB Forecasts Spot Boost of 4-6% in 2010 http://www.broadcastingcable.com/article/340221-TVB_Forecasts_Spot_Boost_of_4_6_in_2010.php?rssid=20069 http://www.broadcastingcable.com/article/340221-TVB_Forecasts_Spot_Boost_of_4_6_in_2010.php?rssid=20069 Thu, 10 Sep 2009 17:14:35 GMT National spot revenue expected to see major... Media-Ad Consortium Launches Nielsen Rival http://www.broadcastingcable.com/article/340190-Media_Ad_Consortium_Launches_Nielsen_Rival.php?rssid=20069 http://www.broadcastingcable.com/article/340190-Media_Ad_Consortium_Launches_Nielsen_Rival.php?rssid=20069 Thu, 10 Sep 2009 13:30:32 GMT Top media and advertising executives announce new cross-industry measurement... Burke Says Comcast Would Look at Complementary Content Acquisitions http://www.broadcastingcable.com/article/340052-Burke_Says_Comcast_Would_Look_at_Complementary_Content_Acquisitions.php?rssid=20069 http://www.broadcastingcable.com/article/340052-Burke_Says_Comcast_Would_Look_at_Complementary_Content_Acquisitions.php?rssid=20069 Wed, 09 Sep 2009 20:39:19 GMT But COO says no transformational deals in the... Mark Waller Named NFL CMO http://www.broadcastingcable.com/article/339889-Mark_Waller_Named_NFL_CMO.php?rssid=20069 http://www.broadcastingcable.com/article/339889-Mark_Waller_Named_NFL_CMO.php?rssid=20069 Tue, 08 Sep 2009 21:28:47 GMT Former NBCU sales and marketing chief Keith Turner joins... Viacom Launches 'Get Schooled' http://www.broadcastingcable.com/article/339679-Viacom_Launches_Get_Schooled_.php?rssid=20069 http://www.broadcastingcable.com/article/339679-Viacom_Launches_Get_Schooled_.php?rssid=20069 Tue, 08 Sep 2009 00:53:50 GMT Multiyear public service campaign with Gates Foundation kicks off with Sept. 8 documentary... Pfizer to Pay $1 Billion to Settle Illegal Promotion Charges http://www.broadcastingcable.com/article/339304-Pfizer_to_Pay_1_Billion_to_Settle_Illegal_Promotion_Charges.php?rssid=20069 http://www.broadcastingcable.com/article/339304-Pfizer_to_Pay_1_Billion_to_Settle_Illegal_Promotion_Charges.php?rssid=20069 Wed, 02 Sep 2009 21:14:27 GMT Company agrees to settle largest health care fraud case in U.S.... NBCU Invests in Mobile Advertising Network Greystripe http://www.broadcastingcable.com/article/339253-NBCU_Invests_in_Mobile_Advertising_Network_Greystripe.php?rssid=20069 http://www.broadcastingcable.com/article/339253-NBCU_Invests_in_Mobile_Advertising_Network_Greystripe.php?rssid=20069 Wed, 02 Sep 2009 16:50:58 GMT Company delivers advertising to... Nielsen: Ad Spending in First Half of Year Drops $10.3 Billion http://www.broadcastingcable.com/article/339101-Nielsen_Ad_Spending_in_First_Half_of_Year_Drops_10_3_Billion.php?rssid=20069 http://www.broadcastingcable.com/article/339101-Nielsen_Ad_Spending_in_First_Half_of_Year_Drops_10_3_Billion.php?rssid=20069 Tue, 01 Sep 2009 15:17:05 GMT Cable TV shows growth, ad spending up... NBCU Pumps Advertising, Content Deal With Gas Station TV http://www.broadcastingcable.com/article/338908-NBCU_Pumps_Advertising_Content_Deal_With_Gas_Station_TV.php?rssid=20069 http://www.broadcastingcable.com/article/338908-NBCU_Pumps_Advertising_Content_Deal_With_Gas_Station_TV.php?rssid=20069 Mon, 31 Aug 2009 16:25:52 GMT Local, national programming, local ads to appears on screens at up to 1,000... NYTVF Forms Partnership With Microsoft http://www.broadcastingcable.com/article/339011-NYTVF_Forms_Partnership_With_Microsoft.php?rssid=20069 http://www.broadcastingcable.com/article/339011-NYTVF_Forms_Partnership_With_Microsoft.php?rssid=20069 Mon, 31 Aug 2009 20:49:10 GMT Zune, Xbox, MSN will sponsor events, awards at annual... Travel Channel Starts Ad Partnership With Chase http://www.broadcastingcable.com/article/338982-Travel_Channel_Starts_Ad_Partnership_With_Chase.php?rssid=20069 http://www.broadcastingcable.com/article/338982-Travel_Channel_Starts_Ad_Partnership_With_Chase.php?rssid=20069 Mon, 31 Aug 2009 19:37:23 GMT Rewards card Chase Sapphire will be integrated into four series including Anthony Bourdain: No... Broadcast TV Revs Down 12.8% http://www.broadcastingcable.com/article/338785-Broadcast_TV_Revs_Down_12_8_.php?rssid=20069 http://www.broadcastingcable.com/article/338785-Broadcast_TV_Revs_Down_12_8_.php?rssid=20069 Fri, 28 Aug 2009 19:50:32 GMT Local broadcast TV revenues were down 26.3%, network TV was down 6.9% and syndication was... Panasonic Inks 3-D Sponsorship Deal For 'Avatar' http://www.broadcastingcable.com/article/328341-Panasonic_Inks_3_D_Sponsorship_Deal_For_Avatar_.php?rssid=20069 http://www.broadcastingcable.com/article/328341-Panasonic_Inks_3_D_Sponsorship_Deal_For_Avatar_.php?rssid=20069 Mon, 24 Aug 2009 14:10:41 GMT Pact to promote awareness for new 3-D-ready plasma TVs and... Dog Days for Network Marketers http://www.broadcastingcable.com/article/328233-Dog_Days_for_Network_Marketers.php?rssid=20069 http://www.broadcastingcable.com/article/328233-Dog_Days_for_Network_Marketers.php?rssid=20069 Sat, 22 Aug 2009 13:00:00 GMT Summer slump means promos lacking... Top Syndicated Shows Hold Their Own in Upfront http://www.broadcastingcable.com/article/328729-Top_Syndicated_Shows_Hold_Their_Own_in_Upfront.php?rssid=20069 http://www.broadcastingcable.com/article/328729-Top_Syndicated_Shows_Hold_Their_Own_in_Upfront.php?rssid=20069 Sat, 22 Aug 2009 06:00:00 GMT Focus shifts to scatter marketplace as advertisers wait out economic... Stations’ Health Care Windfall Tops $45 Million http://www.broadcastingcable.com/article/328155-Stations_Health_Care_Windfall_Tops_45_Million.php?rssid=20069 http://www.broadcastingcable.com/article/328155-Stations_Health_Care_Windfall_Tops_45_Million.php?rssid=20069 Thu, 20 Aug 2009 23:03:11 GMT Both sides of issue likely to spend big through... Study: Cable Accounts for 95% of Alcohol Ads on TV http://www.broadcastingcable.com/article/328180-Study_Cable_Accounts_for_95_of_Alcohol_Ads_on_TV.php?rssid=20069 http://www.broadcastingcable.com/article/328180-Study_Cable_Accounts_for_95_of_Alcohol_Ads_on_TV.php?rssid=20069 Fri, 21 Aug 2009 15:30:43 GMT Center on Alcohol Marketing and Youth says industry self-regulations not... ANALYSIS: Nielsen Rival—Real Or Ruse? http://www.broadcastingcable.com/article/328062-ANALYSIS_Nielsen_Rival_Real_Or_Ruse_.php?rssid=20069 http://www.broadcastingcable.com/article/328062-ANALYSIS_Nielsen_Rival_Real_Or_Ruse_.php?rssid=20069 Thu, 20 Aug 2009 00:30:00 GMT Time Warner-Nielsen pact buoys those who think reported consortium just a negotiating... Execs See Hype, Hope in Authentication http://www.broadcastingcable.com/article/327851-Execs_See_Hype_Hope_in_Authentication.php?rssid=20069 http://www.broadcastingcable.com/article/327851-Execs_See_Hype_Hope_in_Authentication.php?rssid=20069 Tue, 18 Aug 2009 16:23:54 GMT Lots of technical, legal hurdles to clear before TV everywhere hits, panel... More Advertisers Pull Ads From Glenn Beck's Fox News Show http://www.broadcastingcable.com/article/327551-More_Advertisers_Pull_Ads_From_Glenn_Beck_s_Fox_News_Show.php?rssid=20069 http://www.broadcastingcable.com/article/327551-More_Advertisers_Pull_Ads_From_Glenn_Beck_s_Fox_News_Show.php?rssid=20069 Thu, 13 Aug 2009 19:33:43 GMT In response to Beck's accusations that President Obama is “a racist” with a “deep-seated... The Model Is Broken, Now Where Is the Fix? http://www.broadcastingcable.com/article/326854-The_Model_Is_Broken_Now_Where_Is_the_Fix_.php?rssid=20069 http://www.broadcastingcable.com/article/326854-The_Model_Is_Broken_Now_Where_Is_the_Fix_.php?rssid=20069 Sat, 08 Aug 2009 14:00:00 GMT Media bigwigs bemoan problems, but solutions are... Stations Grapple With Internet-Advertising Pipe http://www.broadcastingcable.com/article/326833-Stations_Grapple_With_Internet_Advertising_Pipe.php?rssid=20069 http://www.broadcastingcable.com/article/326833-Stations_Grapple_With_Internet_Advertising_Pipe.php?rssid=20069 Sat, 08 Aug 2009 06:00:00 GMT New delivery services consume bandwidth,... Gray Revenue Down 17% http://www.broadcastingcable.com/article/326798-Gray_Revenue_Down_17_.php?rssid=20069 http://www.broadcastingcable.com/article/326798-Gray_Revenue_Down_17_.php?rssid=20069 Fri, 07 Aug 2009 14:26:11 GMT Broadcaster cites a 48% freefall in auto... NBC Universal Wraps Upfront http://www.broadcastingcable.com/article/326755-NBC_Universal_Wraps_Upfront.php?rssid=20069 http://www.broadcastingcable.com/article/326755-NBC_Universal_Wraps_Upfront.php?rssid=20069 Thu, 06 Aug 2009 20:25:32 GMT Ad commitments come in just under $4 billion, say execs, with no breakout for primetime... Q2 Profits Up at Scripps Networks Interactive http://www.broadcastingcable.com/article/326723-Q2_Profits_Up_at_Scripps_Networks_Interactive.php?rssid=20069 http://www.broadcastingcable.com/article/326723-Q2_Profits_Up_at_Scripps_Networks_Interactive.php?rssid=20069 Thu, 06 Aug 2009 17:16:04 GMT Company sees just 4% decline in ad revenue, affiliate revenue up... Upfronts 2009: Fox Wraps Upfront Negotiations http://www.broadcastingcable.com/article/326590-Upfronts_2009_Fox_Wraps_Upfront_Negotiations.php?rssid=20069 http://www.broadcastingcable.com/article/326590-Upfronts_2009_Fox_Wraps_Upfront_Negotiations.php?rssid=20069 Wed, 05 Aug 2009 23:20:54 GMT Network says it has "achieved its primetime goal," no word on CPM pricing or... News Corp. Loses $3.4 Billion in 2009 http://www.broadcastingcable.com/article/326589-News_Corp_Loses_3_4_Billion_in_2009.php?rssid=20069 http://www.broadcastingcable.com/article/326589-News_Corp_Loses_3_4_Billion_in_2009.php?rssid=20069 Wed, 05 Aug 2009 21:55:42 GMT Earnings show broadcast revenues down, cable results... CCFC Takes Aim At PG-13 Film Ads In Letter To FTC http://www.broadcastingcable.com/article/326551-CCFC_Takes_Aim_At_PG_13_Film_Ads_In_Letter_To_FTC.php?rssid=20069 http://www.broadcastingcable.com/article/326551-CCFC_Takes_Aim_At_PG_13_Film_Ads_In_Letter_To_FTC.php?rssid=20069 Wed, 05 Aug 2009 18:38:28 GMT Says ads inappropriate for airing during kids programming, MPAA takes issue with the... Q2 Earnings Calls Hedge Bets on Recovery http://www.broadcastingcable.com/article/326168-Q2_Earnings_Calls_Hedge_Bets_on_Recovery.php?rssid=20069 http://www.broadcastingcable.com/article/326168-Q2_Earnings_Calls_Hedge_Bets_on_Recovery.php?rssid=20069 Sat, 01 Aug 2009 06:00:00 GMT Outlook improves but clear sign of industry upswing still on... Washington Post Broadcast Revenue Down 20% http://www.broadcastingcable.com/article/326094-Washington_Post_Broadcast_Revenue_Down_20_.php?rssid=20069 http://www.broadcastingcable.com/article/326094-Washington_Post_Broadcast_Revenue_Down_20_.php?rssid=20069 Fri, 31 Jul 2009 14:10:51 GMT Cable a bright... Belo Revenue Down 23% http://www.broadcastingcable.com/article/326093-Belo_Revenue_Down_23_.php?rssid=20069 http://www.broadcastingcable.com/article/326093-Belo_Revenue_Down_23_.php?rssid=20069 Fri, 31 Jul 2009 14:05:18 GMT Smaller decline seen for... Disney Sees Profit Drop 26% http://www.broadcastingcable.com/article/326053-Disney_Sees_Profit_Drop_26_.php?rssid=20069 http://www.broadcastingcable.com/article/326053-Disney_Sees_Profit_Drop_26_.php?rssid=20069 Thu, 30 Jul 2009 20:37:17 GMT Increased pilot pick-ups forces broadcasting income down... Q&A With BET's Debra Lee http://www.broadcastingcable.com/article/319095-Q_A_With_BET_s_Debra_Lee.php?rssid=20069 http://www.broadcastingcable.com/article/319095-Q_A_With_BET_s_Debra_Lee.php?rssid=20069 Thu, 30 Jul 2009 02:32:49 GMT Debra L. Lee, chairman and CEO of BET Networks (above with actor Jamie Foxx), talks with B&C's... Viacom Earnings: Upfront Almost Complete http://www.broadcastingcable.com/article/316585-Viacom_Earnings_Upfront_Almost_Complete.php?rssid=20069 http://www.broadcastingcable.com/article/316585-Viacom_Earnings_Upfront_Almost_Complete.php?rssid=20069 Tue, 28 Jul 2009 14:37:28 GMT Cable ad revenue down 6%, less than... McGraw-Hill Broadcast Revenue Down 23% http://www.broadcastingcable.com/article/316573-McGraw_Hill_Broadcast_Revenue_Down_23_.php?rssid=20069 http://www.broadcastingcable.com/article/316573-McGraw_Hill_Broadcast_Revenue_Down_23_.php?rssid=20069 Tue, 28 Jul 2009 13:50:24 GMT Lowers overall forecast for entire... Upfronts 2009: Impasse, Interrupted http://www.broadcastingcable.com/article/316365-Upfronts_2009_Impasse_Interrupted.php?rssid=20069 http://www.broadcastingcable.com/article/316365-Upfronts_2009_Impasse_Interrupted.php?rssid=20069 Fri, 24 Jul 2009 20:22:26 GMT Upfront marketplace finally breaks; integration, sports and syndication deals should... Senator Wants FCC To Look Harder Into 'Fake News' http://www.broadcastingcable.com/article/316104-Senator_Wants_FCC_To_Look_Harder_Into_Fake_News_.php?rssid=20069 http://www.broadcastingcable.com/article/316104-Senator_Wants_FCC_To_Look_Harder_Into_Fake_News_.php?rssid=20069 Wed, 22 Jul 2009 17:46:44 GMT McCaskill said she was particularly concerned about stimulus money ads masquerading as... Morgan Stanley Explains Media Upgrades http://www.broadcastingcable.com/article/316022-Morgan_Stanley_Explains_Media_Upgrades.php?rssid=20069 http://www.broadcastingcable.com/article/316022-Morgan_Stanley_Explains_Media_Upgrades.php?rssid=20069 Tue, 21 Jul 2009 20:54:30 GMT Forecast local and national ad... Morgan Stanley Report Sparks Media Stock Rally http://www.broadcastingcable.com/article/315915-Morgan_Stanley_Report_Sparks_Media_Stock_Rally.php?rssid=20069 http://www.broadcastingcable.com/article/315915-Morgan_Stanley_Report_Sparks_Media_Stock_Rally.php?rssid=20069 Tue, 21 Jul 2009 13:39:50 GMT Forecasts 2% ad growth and possible 6% increase in affiliate... Adult Swim Lands Coke Zero as Mobile Web Site Sponsor http://www.broadcastingcable.com/article/315684-Adult_Swim_Lands_Coke_Zero_as_Mobile_Web_Site_Sponsor.php?rssid=20069 http://www.broadcastingcable.com/article/315684-Adult_Swim_Lands_Coke_Zero_as_Mobile_Web_Site_Sponsor.php?rssid=20069 Mon, 20 Jul 2009 10:00:00 GMT Fully-integrated custom campaign launches with site... Putting Their Best Faces On http://www.broadcastingcable.com/article/315693-Putting_Their_Best_Faces_On.php?rssid=20069 http://www.broadcastingcable.com/article/315693-Putting_Their_Best_Faces_On.php?rssid=20069 Sun, 19 Jul 2009 16:00:00 GMT Earnings season kicks in amidst disagreement over... Ad Community Concerned About New Financial Services Agency http://www.broadcastingcable.com/article/315564-Ad_Community_Concerned_About_New_Financial_Services_Agency.php?rssid=20069 http://www.broadcastingcable.com/article/315564-Ad_Community_Concerned_About_New_Financial_Services_Agency.php?rssid=20069 Thu, 16 Jul 2009 20:55:04 GMT Agency would police the financial services and products markets in the wake of the financial... Rockefeller Concerned About TV Content and Kids  http://www.broadcastingcable.com/article/315454-Rockefeller_Concerned_About_TV_Content_and_Kids_.php?rssid=20069 http://www.broadcastingcable.com/article/315454-Rockefeller_Concerned_About_TV_Content_and_Kids_.php?rssid=20069 Thu, 16 Jul 2009 02:36:07 GMT July 22 hearing scheduled entitled "Rethinking the Children's Television Act For a Digital Media... Furman Joins Comcast Sports Sales As SVP http://www.broadcastingcable.com/article/315372-Furman_Joins_Comcast_Sports_Sales_As_SVP.php?rssid=20069 http://www.broadcastingcable.com/article/315372-Furman_Joins_Comcast_Sports_Sales_As_SVP.php?rssid=20069 Wed, 15 Jul 2009 15:37:09 GMT Will lead national sales efforts for Versus and Golf... Gannett TV Revenue Down 20% in Q2 http://www.broadcastingcable.com/article/315353-Gannett_TV_Revenue_Down_20_in_Q2.php?rssid=20069 http://www.broadcastingcable.com/article/315353-Gannett_TV_Revenue_Down_20_in_Q2.php?rssid=20069 Wed, 15 Jul 2009 13:54:57 GMT Third quarter looks to be even... Analysis: Sternberg Exit Unnerves Research Units http://www.broadcastingcable.com/article/315269-Analysis_Sternberg_Exit_Unnerves_Research_Units.php?rssid=20069 http://www.broadcastingcable.com/article/315269-Analysis_Sternberg_Exit_Unnerves_Research_Units.php?rssid=20069 Tue, 14 Jul 2009 21:07:50 GMT As Magna research chief departs, agency brain drain is programmers'... Health Care Bill Won't End Tax Deductions For Prescription Drug Ads http://www.broadcastingcable.com/article/315277-Health_Care_Bill_Won_t_End_Tax_Deductions_For_Prescription_Drug_Ads.php?rssid=20069 http://www.broadcastingcable.com/article/315277-Health_Care_Bill_Won_t_End_Tax_Deductions_For_Prescription_Drug_Ads.php?rssid=20069 Tue, 14 Jul 2009 22:04:59 GMT Major networks, ad associations and NCTA were against the possible... Samsung, Blockbuster Forge Digital Deal http://www.broadcastingcable.com/article/315197-Samsung_Blockbuster_Forge_Digital_Deal.php?rssid=20069 http://www.broadcastingcable.com/article/315197-Samsung_Blockbuster_Forge_Digital_Deal.php?rssid=20069 Tue, 14 Jul 2009 16:01:34 GMT Deal will provide digital downloads for new HDTV's, home-theater systems, and Blu-ray... McDonald's, NBCU Partner on Monopoly Marketing Campaign http://www.broadcastingcable.com/article/315025-McDonald_s_NBCU_Partner_on_Monopoly_Marketing_Campaign.php?rssid=20069 http://www.broadcastingcable.com/article/315025-McDonald_s_NBCU_Partner_on_Monopoly_Marketing_Campaign.php?rssid=20069 Mon, 13 Jul 2009 16:48:17 GMT "1 Million Dollar Dice Roll" to be featured in primetime during ‘Jay Leno Show,' ‘Sunday... ‘Wheel of Fortune’ Partners with Nestle on Brand Integration http://www.broadcastingcable.com/article/314811-_Wheel_of_Fortune_Partners_with_Nestle_on_Brand_Integration.php?rssid=20069 http://www.broadcastingcable.com/article/314811-_Wheel_of_Fortune_Partners_with_Nestle_on_Brand_Integration.php?rssid=20069 Mon, 13 Jul 2009 04:00:00 GMT Game show helps roll out two new CoffeeMate World Café... Zucker Says Marketplace Has Reached Bottom http://www.broadcastingcable.com/article/311643-Zucker_Says_Marketplace_Has_Reached_Bottom.php?rssid=20069 http://www.broadcastingcable.com/article/311643-Zucker_Says_Marketplace_Has_Reached_Bottom.php?rssid=20069 Thu, 09 Jul 2009 18:14:47 GMT NBC Universal chief Jeff Zucker said Thursday that while the overallmarketplace is still... Best Buy, TiVo Forge Alliance http://www.broadcastingcable.com/article/311606-Best_Buy_TiVo_Forge_Alliance.php?rssid=20069 http://www.broadcastingcable.com/article/311606-Best_Buy_TiVo_Forge_Alliance.php?rssid=20069 Thu, 09 Jul 2009 14:26:16 GMT TiVo to develop a version of set-top box to be sold at store, retailer to advertise products... LATV Fest: Hoffner Says YouTube to Focus on Long-Form Video Model http://www.broadcastingcable.com/article/307808-LATV_Fest_Hoffner_Says_YouTube_to_Focus_on_Long_Form_Video_Model.php?rssid=20069 http://www.broadcastingcable.com/article/307808-LATV_Fest_Hoffner_Says_YouTube_to_Focus_on_Long_Form_Video_Model.php?rssid=20069 Wed, 08 Jul 2009 19:17:11 GMT Director of content and partnerships says strategy is one of the most significant changes to... ZenithOptimedia Forecasts Ad Revenue Drop in 2010 http://www.broadcastingcable.com/article/307524-ZenithOptimedia_Forecasts_Ad_Revenue_Drop_in_2010.php?rssid=20069 http://www.broadcastingcable.com/article/307524-ZenithOptimedia_Forecasts_Ad_Revenue_Drop_in_2010.php?rssid=20069 Mon, 06 Jul 2009 17:22:55 GMT Mild recovery predicted for mid-next... Ad Industry Backs Form of Opt-In for Behavioral Ads http://www.broadcastingcable.com/article/307335-Ad_Industry_Backs_Form_of_Opt_In_for_Behavioral_Ads.php?rssid=20069 http://www.broadcastingcable.com/article/307335-Ad_Industry_Backs_Form_of_Opt_In_for_Behavioral_Ads.php?rssid=20069 Thu, 02 Jul 2009 04:01:00 GMT New self-regulatory guidelines offer Web users more control over online behavorial... BIA Chief Calls For Change in Cross Ownership Rules http://www.broadcastingcable.com/article/307298-BIA_Chief_Calls_For_Change_in_Cross_Ownership_Rules.php?rssid=20069 http://www.broadcastingcable.com/article/307298-BIA_Chief_Calls_For_Change_in_Cross_Ownership_Rules.php?rssid=20069 Wed, 01 Jul 2009 19:25:13 GMT Station revenue projected to drop 17% in... EXCLUSIVE: Rainbow to Launch New WE Spin-Off Wedding Cable Channel http://www.broadcastingcable.com/article/307161-EXCLUSIVE_Rainbow_to_Launch_New_WE_Spin_Off_Wedding_Cable_Channel.php?rssid=20069 http://www.broadcastingcable.com/article/307161-EXCLUSIVE_Rainbow_to_Launch_New_WE_Spin_Off_Wedding_Cable_Channel.php?rssid=20069 Tue, 30 Jun 2009 16:33:08 GMT Women's network to air more parenting... Former NBCU Sales Chief to Advise Direct Agency http://www.broadcastingcable.com/article/307146-Former_NBCU_Sales_Chief_to_Advise_Direct_Agency.php?rssid=20069 http://www.broadcastingcable.com/article/307146-Former_NBCU_Sales_Chief_to_Advise_Direct_Agency.php?rssid=20069 Tue, 30 Jun 2009 14:51:44 GMT Keith Turner named vice chair of Mercury... Report: US TV to lose $2 Billion in Ad Revenue By 2013 http://www.broadcastingcable.com/article/307050-Report_US_TV_to_lose_2_Billion_in_Ad_Revenue_By_2013.php?rssid=20069 http://www.broadcastingcable.com/article/307050-Report_US_TV_to_lose_2_Billion_in_Ad_Revenue_By_2013.php?rssid=20069 Mon, 29 Jun 2009 16:52:55 GMT Screen Digest predicts online TV can make up the... Pitchman Billy Mays Dies http://www.broadcastingcable.com/article/307003-Pitchman_Billy_Mays_Dies.php?rssid=20069 http://www.broadcastingcable.com/article/307003-Pitchman_Billy_Mays_Dies.php?rssid=20069 Sun, 28 Jun 2009 20:28:56 GMT TV ad man who hawked OxiClean, Orange Glo found dead in Tampa... CBS Launches Leno Counterattack http://www.broadcastingcable.com/article/306911-CBS_Launches_Leno_Counterattack.php?rssid=20069 http://www.broadcastingcable.com/article/306911-CBS_Launches_Leno_Counterattack.php?rssid=20069 Fri, 26 Jun 2009 16:18:30 GMT Offers affiliates "Project L.E.N.O." to thwart... ANALYSIS: TV Everywhere Could Remake Online Ad Model http://www.broadcastingcable.com/article/295773-ANALYSIS_TV_Everywhere_Could_Remake_Online_Ad_Model.php?rssid=20069 http://www.broadcastingcable.com/article/295773-ANALYSIS_TV_Everywhere_Could_Remake_Online_Ad_Model.php?rssid=20069 Thu, 25 Jun 2009 20:26:04 GMT Wall Street, Madison Avenue weigh implications of Time Warner/Comcast... Disney Signs Up Three New Summer Sponsors http://www.broadcastingcable.com/article/295657-Disney_Signs_Up_Three_New_Summer_Sponsors.php?rssid=20069 http://www.broadcastingcable.com/article/295657-Disney_Signs_Up_Three_New_Summer_Sponsors.php?rssid=20069 Wed, 24 Jun 2009 16:19:32 GMT New deals in place with Best Western, Choice Hotels and... Tennis Channel Tunes Up For Wimbledon http://www.broadcastingcable.com/article/295362-Tennis_Channel_Tunes_Up_For_Wimbledon.php?rssid=20069 http://www.broadcastingcable.com/article/295362-Tennis_Channel_Tunes_Up_For_Wimbledon.php?rssid=20069 Fri, 19 Jun 2009 18:41:48 GMT HSBC signs up as... Upfront Iceberg Slowly Melting http://www.broadcastingcable.com/article/295291-Upfront_Iceberg_Slowly_Melting.php?rssid=20069 http://www.broadcastingcable.com/article/295291-Upfront_Iceberg_Slowly_Melting.php?rssid=20069 Fri, 19 Jun 2009 16:00:00 GMT Both sides anticipating movement around July 4... Online Marketers, Ad Community to Release Self-Regulatory Privacy Guidelines http://www.broadcastingcable.com/article/295315-Online_Marketers_Ad_Community_to_Release_Self_Regulatory_Privacy_Guidelines.php?rssid=20069 http://www.broadcastingcable.com/article/295315-Online_Marketers_Ad_Community_to_Release_Self_Regulatory_Privacy_Guidelines.php?rssid=20069 Fri, 19 Jun 2009 14:04:58 GMT Hope to get guidelines out before Boucher marks up online privacy... UPDATED: NBCU, Microsoft Forge Ad Inventory Deal http://www.broadcastingcable.com/article/295244-UPDATED_NBCU_Microsoft_Forge_Ad_Inventory_Deal.php?rssid=20069 http://www.broadcastingcable.com/article/295244-UPDATED_NBCU_Microsoft_Forge_Ad_Inventory_Deal.php?rssid=20069 Thu, 18 Jun 2009 19:00:00 GMT Microsoft's Admira to be used to sell national, local inventory for... Canoe to Discontinue Community Addressable Messaging Product http://www.broadcastingcable.com/article/295264-Canoe_to_Discontinue_Community_Addressable_Messaging_Product.php?rssid=20069 http://www.broadcastingcable.com/article/295264-Canoe_to_Discontinue_Community_Addressable_Messaging_Product.php?rssid=20069 Thu, 18 Jun 2009 16:20:31 GMT CEO Verklin: Technical, business limitations made product too... Behavioral Advertising: First Do No Harm http://www.broadcastingcable.com/article/295252-Behavioral_Advertising_First_Do_No_Harm.php?rssid=20069 http://www.broadcastingcable.com/article/295252-Behavioral_Advertising_First_Do_No_Harm.php?rssid=20069 Thu, 18 Jun 2009 15:39:49 GMT House members discuss need to balance consumer privacy control and free Internet business model... Promax/BDA: 2009 Brand Builders Honored http://www.broadcastingcable.com/article/295230-Promax_BDA_2009_Brand_Builders_Honored.php?rssid=20069 http://www.broadcastingcable.com/article/295230-Promax_BDA_2009_Brand_Builders_Honored.php?rssid=20069 Thu, 18 Jun 2009 09:52:48 GMT WBDTD's Susan Kantor, Time Warner Cable's Same Howe, UFC's Dana White and YouTube's Jordon... Promax/BDA: Cable Leaders Talk Multiplatform Strategy http://www.broadcastingcable.com/article/294806-Promax_BDA_Cable_Leaders_Talk_Multiplatform_Strategy.php?rssid=20069 http://www.broadcastingcable.com/article/294806-Promax_BDA_Cable_Leaders_Talk_Multiplatform_Strategy.php?rssid=20069 Wed, 17 Jun 2009 14:00:27 GMT NBCU's Bonnie Hammer says some value in online content to attract viewers to... Hallmark Takes Up New Commercial Format http://www.broadcastingcable.com/article/294636-Hallmark_Takes_Up_New_Commercial_Format.php?rssid=20069 http://www.broadcastingcable.com/article/294636-Hallmark_Takes_Up_New_Commercial_Format.php?rssid=20069 Mon, 15 Jun 2009 13:52:00 GMT 10-second bumper spots feature sponsors... Cartoon Network's Non-Animated Push Comes With Risks http://www.broadcastingcable.com/article/279287-Cartoon_Network_s_Non_Animated_Push_Comes_With_Risks.php?rssid=20069 http://www.broadcastingcable.com/article/279287-Cartoon_Network_s_Non_Animated_Push_Comes_With_Risks.php?rssid=20069 Sun, 14 Jun 2009 23:00:00 GMT Turner-owned network know they risk alienating their core audience,a big gamble in any... Partnerships All the Rage http://www.broadcastingcable.com/article/279285-Partnerships_All_the_Rage.php?rssid=20069 http://www.broadcastingcable.com/article/279285-Partnerships_All_the_Rage.php?rssid=20069 Sun, 14 Jun 2009 23:00:00 GMT Fiscal caution is breeding strange... Discovery-ing One of Ad Sales' Deadliest Catches http://www.broadcastingcable.com/article/279237-Discovery_ing_One_of_Ad_Sales_Deadliest_Catches.php?rssid=20069 http://www.broadcastingcable.com/article/279237-Discovery_ing_One_of_Ad_Sales_Deadliest_Catches.php?rssid=20069 Sat, 13 Jun 2009 06:00:00 GMT It's Shark Week every week for cable's quiet competitor... Broadcast Revenue Down 12% in Q1 http://www.broadcastingcable.com/article/279217-Broadcast_Revenue_Down_12_in_Q1.php?rssid=20069 http://www.broadcastingcable.com/article/279217-Broadcast_Revenue_Down_12_in_Q1.php?rssid=20069 Fri, 12 Jun 2009 15:26:19 GMT Auto companies no longer local TV's top... Nielsen: 70.5% of Households "Unready" in November Acquired Converter Boxes http://www.broadcastingcable.com/article/279185-Nielsen_70_5_of_Households_Unready_in_November_Acquired_Converter_Boxes.php?rssid=20069 http://www.broadcastingcable.com/article/279185-Nielsen_70_5_of_Households_Unready_in_November_Acquired_Converter_Boxes.php?rssid=20069 Thu, 11 Jun 2009 22:09:09 GMT 19.7% of those unready homes ordered cable, 9.6% went to... Fine Living Network, Fitness Magazine Team Up to Get Viewers Fit http://www.broadcastingcable.com/article/279101-Fine_Living_Network_Fitness_Magazine_Team_Up_to_Get_Viewers_Fit.php?rssid=20069 http://www.broadcastingcable.com/article/279101-Fine_Living_Network_Fitness_Magazine_Team_Up_to_Get_Viewers_Fit.php?rssid=20069 Thu, 11 Jun 2009 16:30:39 GMT Partnership includes co-branding related to ‘Biggest Loser' and ‘Bulging... Cablevision's Frey Outlines VOD Advertising Success http://www.broadcastingcable.com/article/279097-Cablevision_s_Frey_Outlines_VOD_Advertising_Success.php?rssid=20069 http://www.broadcastingcable.com/article/279097-Cablevision_s_Frey_Outlines_VOD_Advertising_Success.php?rssid=20069 Thu, 11 Jun 2009 15:58:27 GMT Cable operator's advanced advertising chief delivers keynote at B&C/Multichannel News OnDemand... Bid4Spots Launching First Cable TV Ad Time Auction http://www.broadcastingcable.com/article/279072-Bid4Spots_Launching_First_Cable_TV_Ad_Time_Auction.php?rssid=20069 http://www.broadcastingcable.com/article/279072-Bid4Spots_Launching_First_Cable_TV_Ad_Time_Auction.php?rssid=20069 Wed, 10 Jun 2009 22:45:15 GMT 500 hundred cable headends are participating, including in all major markets, with over 25... ‘Mad Men' Returns August 16 http://www.broadcastingcable.com/article/278995-_Mad_Men_Returns_August_16.php?rssid=20069 http://www.broadcastingcable.com/article/278995-_Mad_Men_Returns_August_16.php?rssid=20069 Wed, 10 Jun 2009 14:27:55 GMT AMC sets premiere for Emmy-winning period... Cablevision To Offer 24 Hour Ad Insertion On VOD http://www.broadcastingcable.com/article/278977-Cablevision_To_Offer_24_Hour_Ad_Insertion_On_VOD.php?rssid=20069 http://www.broadcastingcable.com/article/278977-Cablevision_To_Offer_24_Hour_Ad_Insertion_On_VOD.php?rssid=20069 Wed, 10 Jun 2009 12:40:35 GMT Move Will Allow Advertisers to Refocus... TNS Media: U.S. Ad Expenditures Continue To Drop in Q1 http://www.broadcastingcable.com/article/278968-TNS_Media_U_S_Ad_Expenditures_Continue_To_Drop_in_Q1.php?rssid=20069 http://www.broadcastingcable.com/article/278968-TNS_Media_U_S_Ad_Expenditures_Continue_To_Drop_in_Q1.php?rssid=20069 Wed, 10 Jun 2009 12:00:00 GMT Spending is down 14.2% from Q1... Broadcast Network Execs: Expect More Integrated Campaigns This Upfront Season http://www.broadcastingcable.com/article/278972-Broadcast_Network_Execs_Expect_More_Integrated_Campaigns_This_Upfront_Season.php?rssid=20069 http://www.broadcastingcable.com/article/278972-Broadcast_Network_Execs_Expect_More_Integrated_Campaigns_This_Upfront_Season.php?rssid=20069 Wed, 10 Jun 2009 02:46:49 GMT CBS’ Tassler: Network in talks with Unilever to make more pacts like the Hellman’s, Bertolli... Nielsen Report: Media Ad Spending Down by Almost $4 Billion in Q1 http://www.broadcastingcable.com/article/278729-Nielsen_Report_Media_Ad_Spending_Down_by_Almost_4_Billion_in_Q1.php?rssid=20069 http://www.broadcastingcable.com/article/278729-Nielsen_Report_Media_Ad_Spending_Down_by_Almost_4_Billion_in_Q1.php?rssid=20069 Mon, 08 Jun 2009 18:16:55 GMT Still spending: Fast food restaurants,... HBO Not 'Hung' Up on Decision-Making http://www.broadcastingcable.com/article/278538-HBO_Not_Hung_Up_on_Decision_Making.php?rssid=20069 http://www.broadcastingcable.com/article/278538-HBO_Not_Hung_Up_on_Decision_Making.php?rssid=20069 Mon, 08 Jun 2009 05:00:00 GMT 'Treme' looks good, 'In Treatment' on the... Forget the Upfront, Where's My GM Money? http://www.broadcastingcable.com/article/278537-Forget_the_Upfront_Where_s_My_GM_Money_.php?rssid=20069 http://www.broadcastingcable.com/article/278537-Forget_the_Upfront_Where_s_My_GM_Money_.php?rssid=20069 Fri, 05 Jun 2009 22:00:00 GMT Normally, most media buyers and sellers are hunkered down inupfront-only mode this time of... CARU Questions 'Star Trek' Ads Placement In Children's Programming http://www.broadcastingcable.com/article/278485-CARU_Questions_Star_Trek_Ads_Placement_In_Children_s_Programming.php?rssid=20069 http://www.broadcastingcable.com/article/278485-CARU_Questions_Star_Trek_Ads_Placement_In_Children_s_Programming.php?rssid=20069 Fri, 05 Jun 2009 17:21:23 GMT Organization is referring ads to the MPAA for... Auto Ads Down By $1.1 Billion In First Quarter http://www.broadcastingcable.com/article/278198-Auto_Ads_Down_By_1_1_Billion_In_First_Quarter.php?rssid=20069 http://www.broadcastingcable.com/article/278198-Auto_Ads_Down_By_1_1_Billion_In_First_Quarter.php?rssid=20069 Thu, 04 Jun 2009 16:22:30 GMT GM consolidation to take auto ad category down by $1.3 billion, but there's good news for... 'Morning Joe' Starbucks Sponsorship Gets Mixed Reactions http://www.broadcastingcable.com/article/277914-_Morning_Joe_Starbucks_Sponsorship_Gets_Mixed_Reactions.php?rssid=20069 http://www.broadcastingcable.com/article/277914-_Morning_Joe_Starbucks_Sponsorship_Gets_Mixed_Reactions.php?rssid=20069 Tue, 02 Jun 2009 19:56:09 GMT Some view deal as a smart financial maneuver; others say overt branding is in opposition to... Absolut Signs On As IFC, Sundance Channel Sponsor http://www.broadcastingcable.com/article/277799-Absolut_Signs_On_As_IFC_Sundance_Channel_Sponsor.php?rssid=20069 http://www.broadcastingcable.com/article/277799-Absolut_Signs_On_As_IFC_Sundance_Channel_Sponsor.php?rssid=20069 Tue, 02 Jun 2009 16:28:24 GMT Vodka brand sponsoring Gay Pride Month programming on Rainbow Media... General Motors Owes Top Agencies $162.5 Million http://www.broadcastingcable.com/article/277641-General_Motors_Owes_Top_Agencies_162_5_Million.php?rssid=20069 http://www.broadcastingcable.com/article/277641-General_Motors_Owes_Top_Agencies_162_5_Million.php?rssid=20069 Mon, 01 Jun 2009 18:59:26 GMT General Motors filed bankruptcy papers Monday in a New York court,revealing the extent to... Commerce Committee Sets June 3 as Date for Hearing on Closure of GM and Chrysler Dealerships http://www.broadcastingcable.com/article/277606-Commerce_Committee_Sets_June_3_as_Date_for_Hearing_on_Closure_of_GM_and_Chrysler_Dealerships.php?rssid=20069 http://www.broadcastingcable.com/article/277606-Commerce_Committee_Sets_June_3_as_Date_for_Hearing_on_Closure_of_GM_and_Chrysler_Dealerships.php?rssid=20069 Mon, 01 Jun 2009 16:57:13 GMT Closing could have big impact on local TV... Bravo Slates Brand Refresh http://www.broadcastingcable.com/article/277590-Bravo_Slates_Brand_Refresh.php?rssid=20069 http://www.broadcastingcable.com/article/277590-Bravo_Slates_Brand_Refresh.php?rssid=20069 Mon, 01 Jun 2009 16:22:26 GMT Drops "Watch What Happens" tagline for "by... TV Land Gets Summer Sponsors http://www.broadcastingcable.com/article/277499-TV_Land_Gets_Summer_Sponsors.php?rssid=20069 http://www.broadcastingcable.com/article/277499-TV_Land_Gets_Summer_Sponsors.php?rssid=20069 Sun, 31 May 2009 00:00:00 GMT Verizon, Walmart, J&J all signed on to original... The Great Auto Dealer Closure Debate http://www.broadcastingcable.com/article/277500-The_Great_Auto_Dealer_Closure_Debate.php?rssid=20069 http://www.broadcastingcable.com/article/277500-The_Great_Auto_Dealer_Closure_Debate.php?rssid=20069 Sat, 30 May 2009 06:00:00 GMT Opinions vary on how stations will be affected by mass dealership... TV Ad Market Shows Improvement http://www.broadcastingcable.com/article/277451-TV_Ad_Market_Shows_Improvement.php?rssid=20069 http://www.broadcastingcable.com/article/277451-TV_Ad_Market_Shows_Improvement.php?rssid=20069 Fri, 29 May 2009 19:32:53 GMT Cost of a spot still down, but didn't drop as much as same quarter last... Lippin Group Forges Alliance With jLine http://www.broadcastingcable.com/article/277135-Lippin_Group_Forges_Alliance_With_jLine.php?rssid=20069 http://www.broadcastingcable.com/article/277135-Lippin_Group_Forges_Alliance_With_jLine.php?rssid=20069 Thu, 28 May 2009 19:19:00 GMT New relationship will help The Lippin Group expand its Brand2Hollywood... ANA Says Marketers Primed For Rebound http://www.broadcastingcable.com/article/277250-ANA_Says_Marketers_Primed_For_Rebound.php?rssid=20069 http://www.broadcastingcable.com/article/277250-ANA_Says_Marketers_Primed_For_Rebound.php?rssid=20069 Thu, 28 May 2009 17:34:38 GMT Social media likely to attract... Orbitz: Willing To Work With Commerce Committee http://www.broadcastingcable.com/article/277248-Orbitz_Willing_To_Work_With_Commerce_Committee.php?rssid=20069 http://www.broadcastingcable.com/article/277248-Orbitz_Willing_To_Work_With_Commerce_Committee.php?rssid=20069 Thu, 28 May 2009 17:20:41 GMT Open to having a conversation with Rockefeller about concerns about its Web marketing partner,... Screenings Buyers Want Best for Less http://www.broadcastingcable.com/article/277145-Screenings_Buyers_Want_Best_for_Less.php?rssid=20069 http://www.broadcastingcable.com/article/277145-Screenings_Buyers_Want_Best_for_Less.php?rssid=20069 Wed, 27 May 2009 21:28:36 GMT Global TV shoppers hunt hits, deals at L.A.... Yavello Promoted To VP Of Domestic Distribution At Discovery http://www.broadcastingcable.com/article/263749-Yavello_Promoted_To_VP_Of_Domestic_Distribution_At_Discovery.php?rssid=20069 http://www.broadcastingcable.com/article/263749-Yavello_Promoted_To_VP_Of_Domestic_Distribution_At_Discovery.php?rssid=20069 Tue, 26 May 2009 13:27:00 GMT Oversees Discovery's 13 domestic networks, Travel Channel, BBC... Google TV Ads Signs Deals During Upfront Week http://www.broadcastingcable.com/article/263707-Google_TV_Ads_Signs_Deals_During_Upfront_Week.php?rssid=20069 http://www.broadcastingcable.com/article/263707-Google_TV_Ads_Signs_Deals_During_Upfront_Week.php?rssid=20069 Tue, 26 May 2009 02:19:10 GMT Search-giant pacts further advanced advertising... An Advertising Idea That's Spot-On http://www.broadcastingcable.com/article/263550-An_Advertising_Idea_That_s_Spot_On.php?rssid=20069 http://www.broadcastingcable.com/article/263550-An_Advertising_Idea_That_s_Spot_On.php?rssid=20069 Sat, 23 May 2009 06:00:00 GMT Weather vet Douglas storms ad-serving world with choice-making... Editorial: Fooled Again http://www.broadcastingcable.com/article/263548-Editorial_Fooled_Again.php?rssid=20069 http://www.broadcastingcable.com/article/263548-Editorial_Fooled_Again.php?rssid=20069 Sat, 23 May 2009 06:00:00 GMT In his monologue during ABC's upfront presentation, Jimmy Kimmel told advertisers and media, "... Rockefeller, Hutchison To Hold Hearing on Future of Local Auto Dealers http://www.broadcastingcable.com/article/263572-Rockefeller_Hutchison_To_Hold_Hearing_on_Future_of_Local_Auto_Dealers.php?rssid=20069 http://www.broadcastingcable.com/article/263572-Rockefeller_Hutchison_To_Hold_Hearing_on_Future_of_Local_Auto_Dealers.php?rssid=20069 Fri, 22 May 2009 18:25:24 GMT Say local dealerships, one of local TV's most important advertisers, help sustain local... Upfronts 2009: Turner Turns Up the Heat http://www.broadcastingcable.com/article/254444-Upfronts_2009_Turner_Turns_Up_the_Heat.php?rssid=20069 http://www.broadcastingcable.com/article/254444-Upfronts_2009_Turner_Turns_Up_the_Heat.php?rssid=20069 Thu, 21 May 2009 19:18:00 GMT Rolls out talent heavy roster for its three cable... Upfronts 2009: 'Melrose' Redo Tops CW's 2009-10 Slate http://www.broadcastingcable.com/article/248164-Upfronts_2009_Melrose_Redo_Tops_CW_s_2009_10_Slate.php?rssid=20069 http://www.broadcastingcable.com/article/248164-Upfronts_2009_Melrose_Redo_Tops_CW_s_2009_10_Slate.php?rssid=20069 Thu, 21 May 2009 16:31:00 GMT Network unveils more cohesive, downsized... Federal Trade Commission Looking Into Range of Fixes for News Industry http://www.broadcastingcable.com/article/233083-Federal_Trade_Commission_Looking_Into_Range_of_Fixes_for_News_Industry.php?rssid=20069 http://www.broadcastingcable.com/article/233083-Federal_Trade_Commission_Looking_Into_Range_of_Fixes_for_News_Industry.php?rssid=20069 Wed, 20 May 2009 15:44:00 GMT Commission launches new series, "Can News Media Survive the Internet... Upfronts 2009: Spielberg, Kevin James Developing Turner Shows http://www.broadcastingcable.com/article/233065-Upfronts_2009_Spielberg_Kevin_James_Developing_Turner_Shows.php?rssid=20069 http://www.broadcastingcable.com/article/233065-Upfronts_2009_Spielberg_Kevin_James_Developing_Turner_Shows.php?rssid=20069 Wed, 20 May 2009 14:45:00 GMT Slates George Lopez TBS talker for November, Romano TNT drama for... Upfronts 2009: Merrill Lynch Predicts Weak Upfront http://www.broadcastingcable.com/article/233055-Upfronts_2009_Merrill_Lynch_Predicts_Weak_Upfront.php?rssid=20069 http://www.broadcastingcable.com/article/233055-Upfronts_2009_Merrill_Lynch_Predicts_Weak_Upfront.php?rssid=20069 Wed, 20 May 2009 13:47:35 GMT Analyst Jessica Reif Cohen estimates 13% drop in total broadcast... Upfronts 2009: CBS Touts Growth, Aims Young with 2009-10 Slate http://www.broadcastingcable.com/article/233035-Upfronts_2009_CBS_Touts_Growth_Aims_Young_with_2009_10_Slate.php?rssid=20069 http://www.broadcastingcable.com/article/233035-Upfronts_2009_CBS_Touts_Growth_Aims_Young_with_2009_10_Slate.php?rssid=20069 Wed, 20 May 2009 13:32:00 GMT Network picks up NBC's canceled 'Medium,’ new comedy ‘Accidentally On Purpose’ in hopes of... Upfronts 2009: Fox Affils Board Sees Ally in Rice http://www.broadcastingcable.com/article/233009-Upfronts_2009_Fox_Affils_Board_Sees_Ally_in_Rice.php?rssid=20069 http://www.broadcastingcable.com/article/233009-Upfronts_2009_Fox_Affils_Board_Sees_Ally_in_Rice.php?rssid=20069 Tue, 19 May 2009 20:57:58 GMT New entertainment chair is a winner, Ross bill a disaster, affils... Upfronts 2009: NBC Unveils "Shared" Schedule for 2009-10 http://www.broadcastingcable.com/article/232936-Upfronts_2009_NBC_Unveils_Shared_Schedule_for_2009_10.php?rssid=20069 http://www.broadcastingcable.com/article/232936-Upfronts_2009_NBC_Unveils_Shared_Schedule_for_2009_10.php?rssid=20069 Tue, 19 May 2009 15:00:00 GMT Chuck, Law & Order renewed in shared time-period strategy built around February Olympics... Upfronts 2009: ABC Takes Another Shot at Comedy http://www.broadcastingcable.com/article/232911-Upfronts_2009_ABC_Takes_Another_Shot_at_Comedy.php?rssid=20069 http://www.broadcastingcable.com/article/232911-Upfronts_2009_ABC_Takes_Another_Shot_at_Comedy.php?rssid=20069 Tue, 19 May 2009 11:52:36 GMT Four new comedies highlight 2009-10 schedule as ABC's McPherson looks to "get back into the... Upfronts 2009: Fox Wants Answers From Nielsen http://www.broadcastingcable.com/article/232909-Upfronts_2009_Fox_Wants_Answers_From_Nielsen.php?rssid=20069 http://www.broadcastingcable.com/article/232909-Upfronts_2009_Fox_Wants_Answers_From_Nielsen.php?rssid=20069 Tue, 19 May 2009 10:58:39 GMT Fox Networks Group chief Vinciquerra wants to know how the ratings giant plans to fix its 8%... Upfronts 2009: Telemundo Introduces High Drama, Original Novellas for Fall Season http://www.broadcastingcable.com/article/232866-Upfronts_2009_Telemundo_Introduces_High_Drama_Original_Novellas_for_Fall_Season.php?rssid=20069 http://www.broadcastingcable.com/article/232866-Upfronts_2009_Telemundo_Introduces_High_Drama_Original_Novellas_for_Fall_Season.php?rssid=20069 Mon, 18 May 2009 20:28:00 GMT Network is unveils new tagline: "To ignite the power of... Credit Suisse Debunks Upfront Myths http://www.broadcastingcable.com/article/232858-Credit_Suisse_Debunks_Upfront_Myths.php?rssid=20069 http://www.broadcastingcable.com/article/232858-Credit_Suisse_Debunks_Upfront_Myths.php?rssid=20069 Mon, 18 May 2009 19:27:03 GMT Analysts warn against using upfront as a definitive measure of ad... Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle http://www.broadcastingcable.com/article/232823-Upfronts_2009_Fox_s_Peter_Rice_Adds_Voice_To_Broadcast_Vs_Cable_Battle.php?rssid=20069 http://www.broadcastingcable.com/article/232823-Upfronts_2009_Fox_s_Peter_Rice_Adds_Voice_To_Broadcast_Vs_Cable_Battle.php?rssid=20069 Mon, 18 May 2009 17:19:40 GMT In his first public comments since moving from the film business totelevision, new Fox... WE, Meredith Partner For Cross-Promotional Initiative http://www.broadcastingcable.com/article/232634-WE_Meredith_Partner_For_Cross_Promotional_Initiative.php?rssid=20069 http://www.broadcastingcable.com/article/232634-WE_Meredith_Partner_For_Cross_Promotional_Initiative.php?rssid=20069 Mon, 18 May 2009 05:00:00 GMT Deal marries network's unscripted series with Meredith's top... ESPN Broadens Its Pitch http://www.broadcastingcable.com/article/232662-ESPN_Broadens_Its_Pitch.php?rssid=20069 http://www.broadcastingcable.com/article/232662-ESPN_Broadens_Its_Pitch.php?rssid=20069 Mon, 18 May 2009 05:00:00 GMT Greenlights... BigBand Wins IPTV Deal in Taiwan http://www.broadcastingcable.com/article/232677-BigBand_Wins_IPTV_Deal_in_Taiwan.php?rssid=20069 http://www.broadcastingcable.com/article/232677-BigBand_Wins_IPTV_Deal_in_Taiwan.php?rssid=20069 Mon, 18 May 2009 01:52:00 GMT Supplies Chungwa Telecom with targeted advertising... UPFRONTS 2009: TIME TO RESTORE THE NETWORK FAITH http://www.broadcastingcable.com/article/232721-UPFRONTS_2009_TIME_TO_RESTORE_THE_NETWORK_FAITH.php?rssid=20069 http://www.broadcastingcable.com/article/232721-UPFRONTS_2009_TIME_TO_RESTORE_THE_NETWORK_FAITH.php?rssid=20069 Mon, 18 May 2009 00:37:11 GMT For broadcasters to make converts out of a cynical TV industry, they'll have to prove they can... Upfronts 2009: Five Things to Watch for in Upfront Week http://www.broadcastingcable.com/article/232719-Upfronts_2009_Five_Things_to_Watch_for_in_Upfront_Week.php?rssid=20069 http://www.broadcastingcable.com/article/232719-Upfronts_2009_Five_Things_to_Watch_for_in_Upfront_Week.php?rssid=20069 Mon, 18 May 2009 00:25:16 GMT This year's selling season is wrought with suspense. Here's what will dictate the... Upfronts 2009: Networks Get Ready to Sing for Their Supper http://www.broadcastingcable.com/article/232669-Upfronts_2009_Networks_Get_Ready_to_Sing_for_Their_Supper.php?rssid=20069 http://www.broadcastingcable.com/article/232669-Upfronts_2009_Networks_Get_Ready_to_Sing_for_Their_Supper.php?rssid=20069 Sat, 16 May 2009 06:00:00 GMT Network television took a beating this season, so showing advertisers signs of a rebound is...