Bronto Developer & Customer Community blogs

Get your feet wet with SMS: 1000 messages for $180

Damian Trzebunia — Thu, 17 May 2012 19:26:37 +0000

We recently made a couple of key changes to our SMS pricing model to make it easier for you to get started with SMS messaging:

We removed the $1200 application fee that was required to take advantage of SMS functionality
We introduced two new low-volume pricing tiers, starting as low as 1000 messages for $180

To help inspire you, here are a few ideas for how to use your first 1000 SMS messages:

The Best Way to Manage Multiple Brands in Bronto

Damian Trzebunia — Thu, 03 May 2012 15:32:56 +0000

So here's a question we've come across: Why use the Multi-Brand Module when I can simply use multiple lists to handle multiple brands? After all, contacts can use their preferences to essentially opt-in or out of lists, right?

While this may seem like a good idea, there are definite drawbacks to keep in mind:

Got more than 5,000 activities? We can handle it!

Damian Trzebunia — Tue, 01 May 2012 15:43:47 +0000

Here's a quick update for you API v4 users.

List Splitting Graduates from Bronto Labs!

Damian Trzebunia — Thu, 26 Apr 2012 19:28:23 +0000

Today is an exciting day at Bronto—it’s Graduation Day!

Those of you who have been with us for a while know that we periodically add new features to Bronto Labs, where we continue to work on them while giving you the chance to test them and give us feedback.

Over time, these features “graduate” and go live in production. Our latest graduate is List Splitting. This feature lets you take an existing list and split it into randomized chunks (Split Groups).

New Dashboards in Bronto Labs!

Damian Trzebunia — Fri, 13 Apr 2012 13:49:41 +0000

Those of you who were at the Bronto Summit this week heard about our snazzy new dashboards and saw them in action. Well, they're now available as a Bronto Labs feature!

For those of you didn't get a chance to attend the Summit and to see the demo of the new dashboards, here's the scoop.

Sending Magento Transactional Messages through Bronto

Damian Trzebunia — Thu, 29 Mar 2012 18:29:27 +0000

For retailers and other commerce-focused companies, sending timely and engaging transactional messages is an opportunity to create loyalty with buyers and to drive incremental revenue through cross- and up-sell offers.

5 Ways to Go Social in Bronto

Damian Trzebunia — Tue, 27 Mar 2012 19:17:01 +0000

My last several posts have turned the spotlight on Bronto features designed to help you drive more revenue through the shopping cart. Today's topic is social marketing. For those of you looking to push beyond email, this one is for you.

Here are five key social features to take advantage of in Bronto.

Waiting for the Messages Page to Load?

Damian Trzebunia — Tue, 27 Mar 2012 16:05:23 +0000

If so, there may be a quick fix to this issue!

Simply organizing your messages into folders can dramatically reduce the amount of time it takes for the Messages page to load.

JavaScript Conversion Tracking: The Path to Better Targeting and Segmentation

Damian Trzebunia — Wed, 29 Feb 2012 20:37:28 +0000

When it comes to email marketing, conversions are the name of the game. The more people that take action on your emails and convert, the more revenue you generate.

But that’s not all. The more information you collect about buyer behavior and the specific items purchased, the more segments you can create for remarketing.

And the more segments (or data cuts) you have, the more targeted you can be with your messages—whether it’s up-sells, cross-sells, product review requests and other post-purchase campaigns.

Sending API-Triggered Messages without Automated Message Rules

Damian Trzebunia — Wed, 22 Feb 2012 14:49:19 +0000

Since Automated Message Rules are only included with the Workflow Automation Module, we’ve received a few queries about what that means for those of you who have Automated Message Rules in place for the sole purpose of sending API-triggered messages.