<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss version="2.0"><channel><title>Justin Baum</title><link>http://www.justinbaum.com/</link><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/BrosBeforeBlogs" /><description>{ Strategy &amp; Design / San Francisco, CA }</description><language>en-US</language><lastBuildDate>Fri, 05 Mar 2010 13:00:59 PST</lastBuildDate><admin:generatorAgent xmlns:admin="http://webns.net/mvcb/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" rdf:resource="http://www.typepad.com/" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rdf+xml" href="http://feeds.feedburner.com/BrosBeforeBlogs" /><feedburner:info xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" uri="brosbeforeblogs" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><item><title>QWERTY Keyboards and Living Room Remotes</title><link>http://www.justinbaum.com/2010/03/qwerty-keyboards-and-living-room-remotes.html</link><category>Work</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Justin Baum</dc:creator><pubDate>Fri, 05 Mar 2010 13:00:59 PST</pubDate><guid isPermaLink="true">http://www.justinbaum.com/2010/03/qwerty-keyboards-and-living-room-remotes.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>
<img class="asset  asset-image at-xid-6a00d8341c982053ef01310f6b4ebc970c image-full" alt="Qwerty_tv_remotes_3" title="Qwerty_tv_remotes_3" src="http://justinbaum.typepad.com/.a/6a00d8341c982053ef01310f6b4ebc970c-800wi" border="0"  /></p>

<p>The QWERTY keyboard seems to be making its way to living room remotes these days. I would assume the two needs driving this are "TV apps" and the increasing challenge of finding content on these systems.</p>

<p>The push for TV manufacturers to provide web connected application/widget platforms has made text input a barrier to entry (app authentication etc). The rush is probably driven more by a desire for feature parity from consumer electronics companies than actual customer needs. If you have spent time with these widget platforms, they tend to be lackluster, something akin to a dumbed down mobile app. Forcing mobile interaction models into the 10 foot experience is like forcing a square peg into a round hole. Sure you can hammer it in there with a remote that looks like a phone (at least they have familiarity going for them), but is it really the right place to start when pushing the connected living room forward?</p>

<p>The other reason that these keyboards are cropping up is simply for reasons of findability. Things like Boxee bring the fire hose of web content to the living-room and there has to be a way to cut through to what you want without drilling down through levels of hierarchy and long scrolling lists. Anyone who has tried to type out a movie name with a D-pad like the one on AppleTV knows it s a total pain in the ass. What happened to sitting back and vegging out? Are the days of passive lazy consumption over?</p>

<p>While it makes practical sense to bring QWERTY to the all of the boxes sitting in your living room I can't help but feel like its a bit of a short-term bandaid. Technology like voice recognition and gestural interfaces will eventually burry the remote control as we know it. Will the slide out keyboard remote be its last incarnation? Make these remotes any more robust and it just starts looking like a damn iPod Touch... then from a customer perspective you have to wonder why it needs to exist at all?</p>]]></content:encoded><description>The QWERTY keyboard seems to be making its way to living room remotes these days. I would assume the two needs driving this are "TV apps" and the increasing challenge of finding content on these systems. The push for TV...</description></item><item><title>Set and forget location tracking with Droid and Latitude</title><link>http://www.justinbaum.com/2009/11/set-and-forget-location-tracking-with-droid-and-latitude.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Justin Baum</dc:creator><pubDate>Mon, 23 Nov 2009 13:07:49 PST</pubDate><guid isPermaLink="true">http://www.justinbaum.com/2009/11/set-and-forget-location-tracking-with-droid-and-latitude.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<a href="http://www.flickr.com/photos/justinbaum/4128390525/" title="Google Latitude Location Tracking by JustinBaum, on Flickr"><img src="http://farm3.static.flickr.com/2544/4128390525_0ef2537812.jpg" width="500" height="305" alt="Google Latitude Location Tracking" /></a>

<p>Big win for my <a href="http://legacy.poptech.org/blog/index.php/archives/2370">personal informatics</a> quiver. I didnt even know it, but with Google Latitude enabled on my Motorola Droid and location history enabled on the Latitude site, I now have set and forget location tracking using <a href="http://www.google.com/latitude/apps">Google's latitude apps</a>. I enabled it last night and when I got to work this AM I check my latitude history and it appears my droid had been quietly phoning home while I trundled  into the office through the Western Addition and Tenderloin (see above image). I didn't press record, I didn't hit go. It just did it. A+. Those of you grounded firmer in reality than I am may ask how the hell this is useful at all. Its not exactly useful yet. It matters to me because looking at our lives through the lense of data and tracked behavior is going to become more useful and powerful in the next few years. There is an interesting group of folks that meet under the guise of "<a href="http://www.kk.org/quantifiedself/">The Quantified Self</a>" and get together around the states to talk about this stuff. But the main reason I have switched on latitude is so that I can have a nice stockpile of data when the analysis and aggregation tools start to arrive on the seen.</p>

<p>Currently I track...</p>
<ul>
	<li>Personal finance using <a href="http://www.mint.com/">Mint.com</a></li>
	<li>Productivity / software usage with <a href="https://www.rescuetime.com">RescueTime.com</a></li>
	<li>Listening habits with <a href="http://www.last.fm/">Last.fm</a></li>
	<li>Travel with <a href="http://www.dopplr.com/">Dopplr.com</a></li>
	<li>Now location with <a href="https://www.google.com/latitude">Google Latitude</a></li>
	<li>And soon, sleep and fitness with <a href="http://www.fitbit.com/">FitBit</a></li>
</ul>]]></content:encoded><description>Big win for my personal informatics quiver. I didnt even know it, but with Google Latitude enabled on my Motorola Droid and location history enabled on the Latitude site, I now have set and forget location tracking using Google's latitude...</description></item><item><title>Microcopy, A/B testing, content strategy and interaction design</title><link>http://www.justinbaum.com/2009/11/microcopy-ab-testing-content-strategy-and-interaction-design.html</link><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Justin Baum</dc:creator><pubDate>Thu, 19 Nov 2009 16:13:30 PST</pubDate><guid isPermaLink="true">http://www.justinbaum.com/2009/11/microcopy-ab-testing-content-strategy-and-interaction-design.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<a href="http://www.flickr.com/photos/justinbaum/4118755506/" title="Dopplr add a trip microcopy by JustinBaum, on Flickr"><img src="http://farm3.static.flickr.com/2780/4118755506_ec46b1b703.jpg" width="500" height="340" alt="Dopplr add a trip microcopy" /></a>

<p><em>"The fastest way to improve your interface is to improve your copy-writing."</em> -Bokardo<p>

<p>One of my favorite web folks, <a href="http://bokardo.com">Bokardo</a>, has been talking about microcopy lately and even started a <a href="http://www.flickr.com/groups/microcopy/">flickr goup</a> for it. He has a post about <a href="http://bokardo.com/archives/writing-microcopy/">Writing Microcopy</a> which is a great place to start on the topic. In addition he has posted some <a href="http://www.abtests.com/profile/bokardo">interesting test results</a> at A/Btests, some of which relate to microcopy. Microcopy highlights an interesting intersection of interaction design and content strategy. Small tweaks to copy can make a BIG difference. So who owns it? Paraphrasing <a href="http://www.amazon.com/Content-Strategy-Web-Kristina-Halvorson/dp/0321620062">Halverson</a> - Who cares, get it DONE!</p>]]></content:encoded><description>"The fastest way to improve your interface is to improve your copy-writing." -Bokardo One of my favorite web folks, Bokardo, has been talking about microcopy lately and even started a flickr goup for it. He has a post about Writing...</description></item><item><title>Less realtime, more filters</title><link>http://www.justinbaum.com/2009/10/less-realtime-more-filters.html</link><category>Work</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Justin Baum</dc:creator><pubDate>Fri, 23 Oct 2009 19:17:35 PDT</pubDate><guid isPermaLink="true">http://www.justinbaum.com/2009/10/less-realtime-more-filters.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Facebook just made an interesting change to their home page. They introduced the option to view two "different" feeds. The "news feed", the highlighted stuff we are all used to, and new "live feed," everything all your friends are doing play by play. The way they designed the user interface and the language they chose is a bit clunky and creates some interesting problems going forward.</p>

<p>
<img class="asset  asset-image at-xid-6a00d8341c982053ef0120a6198eea970b image-full" alt="Current" title="Current" src="http://justinbaum.typepad.com/.a/6a00d8341c982053ef0120a6198eea970b-800wi" border="0"  />
</p>

<p>1) The design presents itself as if there are two separate feeds, a live feed and a news feed. This is reinforced through their awkward navigation-like treatment of the functionality. The truth is there is ONE feed with different filters to apply. Those filters are lists, networks, locations, apps etc... You know, all the stuff in that big left column.</p>

<p>2) There is an over focus on realtime. I can't believe they included an unread count for the live feed. Its probably there to get people to discover the feature and hang around longer. If people do discover and use the feature they are exposed to unfiltered information, a lot of which I find completely useless. Not exactly something new, and not helping solve the information overload problem. Is a raw unfiltered list of stuff really a new feature these days? Do I need an unread count for my Facebook news?</p>

<p>I would love to have been a fly on the wall for some of the design conversations that led to this. I thought facebook had a big filtering win with their last major re-design. The addition of lists, the ability to change the default filter on the homepage and the other application and network filters in that left bar were fantastic enhancements. So what happened here?<p>

<p>I sketched up a few other ways they could have gone...</p>

<p><img class="asset  asset-image at-xid-6a00d8341c982053ef0120a6198f4f970b image-full" alt="As_filter" title="As_filter" src="http://justinbaum.typepad.com/.a/6a00d8341c982053ef0120a6198f4f970b-800wi" border="0"  /></p>
<p><strong>"Live feed" as a filter</strong></p>
<p>They introduced this powerful left-hand filter column last re-design... why not just make the live feed part of that? Certainly more elegant than adding another layer of clunky navigation on top of the news feed. The only logical reason to not do this is that they may want you to view other filters (lists, networks, geos etc) as both live or highlights in the future. So why did they not include the live option for all the filters? Why can't I see my TBG list bellow as both live and highlights? I would wager because it would take A LOT of computing power and other difficult tech. Understandable, but it sure would be nice.</p>

<a style="display: inline;" href="http://justinbaum.typepad.com/.a/6a00d8341c982053ef0120a61991c8970b-pi"><img class="asset  asset-image at-xid-6a00d8341c982053ef0120a61991c8970b image-full" alt="As_persistent_setting" title="As_persistent_setting" src="http://justinbaum.typepad.com/.a/6a00d8341c982053ef0120a61991c8970b-800wi" border="0"  /></a> <br />
<p><strong>"Live" as a persistent option</strong></p>
<p>Computing power be damned, lets pretend. Lets also try something a bit more usable and clear. If you use the new feature you will notice the navigation items swap places and become headers for the news feed when clicked on, tisk tisk. Here is a quick n' dirty sketch of what it could look like if you were able to see all filters as either live or highlights. Even though this probably wasn't an option, I think it underlines the problem with the language they have chosen. News Feed and Live Feed imply two separate feeds... when in reality you are seeing either highlights or live updates of one activity stream. At least that is the mental model / agenda I am arguing for. All in all this approach is too busy. I really liked the simplicity of the filters on the left and a clean header. Although I am sure there is a more elegant solution in there.</p>

<p>My gut says the way they implemented this feature is going to feel confusing and not so useful to users. I think what Facebook chose not to include in the news feed was part of its charm. Giving the user the ability to see more information is not a bad thing, but getting there is not an A/B, black and white thing. Right now the faucet is either open all the way or at a trickle. Its the smart multi-levels of filtering, refinement and nuance that are missing. It doesn't feel like the same level of polish was applied to this as was to the lefthand filters.</p>

<p>The key to the realtime web is filtering and I like what Facebook did last redesign around it. But here, Facebook has backpedaled a bit and given its users the key to wide open faucet, again. Im being a bit hard on them yes, but these issues around filtration and pulling value out of activity streams are the problems to solve in 2010 for the realtime web. I was expecting more from one of the leaders in the domain, and hope they have some better thought out moves up their sleeve, or perhaps this a transitional interface to something new.</p>]]></content:encoded><description>Facebook just made an interesting change to their home page. They introduced the option to view two "different" feeds. The "news feed", the highlighted stuff we are all used to, and new "live feed," everything all your friends are doing...</description></item><item><title>A comment on comments about Digital Strategy</title><link>http://www.justinbaum.com/2009/08/a-comment-on-comments-about-digital-strategy.html</link><category>Work</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Justin Baum</dc:creator><pubDate>Wed, 26 Aug 2009 17:16:18 PDT</pubDate><guid isPermaLink="true">http://www.justinbaum.com/2009/08/a-comment-on-comments-about-digital-strategy.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>My pal and co-worker Noah put up an interesting post about "digital" strategy versus other types of strategy. I wrote a fairly lengthy comment that may or may not deserve to be read out of context. Either way check out Noah's post <a href="http://www.barbariangroup.com/posts/3428-does_the_world_need_digital_strategists_a_response#comments">here</a>....</p>

<p>My comment:</p>
<p>I think part of the issue is focusing too much on the differences between advertising strategy and digital strategy or any other subset... I think this discussion should shift its focus to the overarching customer experience, not digital vs ad. By that I mean the sum off all experiences a person has with a brand. These different experiences manifest as "touchpoints." Touchpoints can be advertisements, physical stores, digital services, products etc. When brands are at their best their touch points are well orchestrated. By that I mean two things....</p>

<p>1) Their is continuity of experience between each touchpoint. You feel the presence of the brand viscerally and behaviorally from touch point to touchpoint as if you are in the same "place."</p>

<p>2) Their is harmony between the experiences at each touchpoint. In other words, the sum of all the touchpoints adds up to something more important to the customer than the experience at a single touchpoint.</p>

<p>I think orchestrating the harmony and continuity of customer experiences falls in the hand of a strategist of some sorts. The presence of "digital" in our lives has magnified this need for orchestration. We are interacting with brands at so many different levels and mediums these days. But the second we stop paying attention to the advertising touch points or customer service touch points, or any "digital" touchpoints we screw ourselves as a strategist.</p>

<p>Most of this thinking rubbed off on me from a certain school of people that tend to talk a lot about "DESIGN" ... so I offer up another HOT job title of late, just to perpetuate the semantic soupiness...</p>

<p>Design Strategist (because what does "digital" really mean these days?)</p>]]></content:encoded><description>My pal and co-worker Noah put up an interesting post about "digital" strategy versus other types of strategy. I wrote a fairly lengthy comment that may or may not deserve to be read out of context. Either way check out...</description></item><item><title>Friends favorite recipe sites</title><link>http://www.justinbaum.com/2009/06/friends-favorite-recipe-sites.html</link><category>Food</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Justin Baum</dc:creator><pubDate>Wed, 17 Jun 2009 23:23:30 PDT</pubDate><guid isPermaLink="true">http://www.justinbaum.com/2009/06/friends-favorite-recipe-sites.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>Im getting more and more interested in cooking soo I hit up my friends for there favorite recipe sites. Here is what the 17 people who responded had to say...</p>

<ul>
	<li>7 mentions <a href="http://www.Epicurious.com">Epicurious.com</a></li>
	<li>3 mentions <a href="http://101cookbooks.com">101cookbooks.com</a>/</li>
	<li>2 mentions <a href="http://www.Foodnetwork.com">Foodnetwork.com</a></li>
	<li>2 mentions <a href="http://smittenkitchen.com">Smittenkitchen.com</a>/</li>
	<li><a href="http://www.realsimple.com/food-recipes/">Realsimple.com/food-recipes/</a></li>
	<li><a href="http://www.foodandwine.com/recipes/">Foodandwine.com/recipes/</a></li>
	<li><a href="http://www.napastyle.com/recipe">Napastyle.com/recipe</a></li>
	<li><a href="http://www.doriegreenspan.com/recipes.html">Doriegreenspan.com/recipes.html</a></li>
	<li><a href="http://www.lidiasitaly.com">Lidiasitaly.com</a>/</li>
	<li><a href="http://www.tastespotting.com/">Tastespotting.com/</a></li>
	<li><a href="http://thekitchensinkrecipes.com/">Thekitchensinkrecipes.com/</a></li>
	<li><a href="http://www.bonappetit.com/dishes">Bbonappetit.com/dishes</a></li>
	<li><a href="http://www.cooksillustrated.com/recipes/">Cooksillustrated.com/recipes/</a></li>
</ul>

<p>Thanks guys!</p>
]]></content:encoded><description>Im getting more and more interested in cooking soo I hit up my friends for there favorite recipe sites. Here is what the 17 people who responded had to say... 7 mentions Epicurious.com 3 mentions 101cookbooks.com/ 2 mentions Foodnetwork.com 2...</description></item><item><title>Evaluating a client's customer experience</title><link>http://www.justinbaum.com/2009/06/evaluating-a-clients-customers-experience.html</link><category>Work</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Justin Baum</dc:creator><pubDate>Fri, 12 Jun 2009 16:03:19 PDT</pubDate><guid isPermaLink="true">http://www.justinbaum.com/2009/06/evaluating-a-clients-customers-experience.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p><a href="http://justinbaum.typepad.com/.a/6a00d8341c982053ef0115700da20a970c-pi" style="display: inline;"><img alt="Framework1-200" border="0" class="at-xid-6a00d8341c982053ef0115700da20a970c " src="http://justinbaum.typepad.com/.a/6a00d8341c982053ef0115700da20a970c-800wi" title="Framework1-200" /></a> </p>

<p>Peter Merholz has an <a href="http://blogs.harvardbusiness.org/merholz/2009/06/a-framework-for-building-custo.html">interesting post over at HarvardBusiness.org</a> about his framework for building customer experiences. I also found the framework valuable articulation of how to approach evaluating a potential clients situation in a new business situation. When dealing with big organizations with multiple touch points, multiple initiatives etc it can often get tough to see where everything sits clearly. I think this is a nice framework for a quick evaluation. Give the article a read to find out the specifics of what he means by systems, procedures, touchpoint, interactions and experiences.</p>]]></content:encoded><description>Peter Merholz has an interesting post over at HarvardBusiness.org about his framework for building customer experiences. I also found the framework valuable articulation of how to approach evaluating a potential clients situation in a new business situation. When dealing with...</description></item><item><title>Montreal Mutek 09 Journal</title><link>http://www.justinbaum.com/2009/06/montreal-mutek-09-journal.html</link><category>Fashion</category><category>Food</category><category>Music</category><category>Product</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Justin Baum</dc:creator><pubDate>Fri, 05 Jun 2009 14:44:09 PDT</pubDate><guid isPermaLink="true">http://www.justinbaum.com/2009/06/montreal-mutek-09-journal.html</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<p>So far Canada is two for two. I love Montreal and I love Vancouver. I would happily rotate them in yearly. What drew me to Montreal was the <a href="http://www.mutek.org/">Mutek electronic music festival</a> and a good opportunity to get away with my girlfriend. Mutek really floored me. After coming off of 4 years of SXSW music I was shocked to find no lines, fantastic sound systems, and seriously good performances. As for the Montreal itself... I have gotten into the habit of exploring new cities through their shops and stores. Its a consumer/materialistic way to go about things, but Ive found (unsurprisingly) that interesting and unique shops are a great gateway to discovering unique culture, community and art anywhere where you don't have roots or contacts. My tactic involves cross-referencing my favorite brand's website's "where to buy" sections with the city I am visiting. I plot the hits out on a google map and start walking around and talking to people. Sometimes it helps to jump start the process with a visit to <a href="http://www.superfuture.com">superfuture.com</a>. Heres the day by day of the trip...</p>

<p><strong>Wed - Day 1</strong></p> 

<p>Arrived on a late-ish flight and got dropped at our hotel, <a href="http://www.yelp.ca/biz/hotel-place-darmes-montreal-2#hrid:9UvgwCvShJp4wupbg3D7Ig">Place D'armes</a>. This hotel turned out to be fantastic for its moderate price. After getting used to SoHo rates and rooms for work trips I dropped a solid "SAY WHAAAT!?" when I walked in the room for the first time. Place D'armes is located in old Montreal. Because of our late arrival we hustled to un-pack and headed straight off to the first night of Mutek's "Nocturnes." The venue was a place called SAT and man was it cool. It was a large warehouse space split up between a main stage room and a loungey area peppered with installations. Top that off with nice sound, unique lighting plus huge projections everywhere and you've got a solid venue. Heres a shot of my friend Bryan and I messing around with an installation that looked like it was sponsored by Target. Fun..</p>

<p><a href="http://www.flickr.com/photos/justinbaum/3598777596/" title="Spie Vs. Spie by JustinBaum, on Flickr"><img src="http://farm3.static.flickr.com/2455/3598777596_9c81f1d1bb.jpg" width="500" height="304" alt="Spie Vs. Spie" /></a></p>

<p>First up on the main stage was <a href="http://www.last.fm/music/Zombie+Zombie">Zombie Zombie</a> who I had never heard before. They where a live two piece electronic band with one of the dudes on a drum set who also specialized in crazy yelping. Definitely channeling the frontman of <a href="http://www.allmusic.com/cg/amg.dll?p=amg&sql=11:jiftxqr5ldae">suicide</a>. This is easy to ruin, but he pulled it off. The music was something like jammy psychadelic electro with a serious injection of italo vibes and sensibilities. Hard to explain. Next up was the headliner for the night <a href="http://www.last.fm/music/Pilooski">Palooski</a>. He played a fantastic selection of disco-ish crowd pleasing edits and tracks that had us dancing our asses off. Somewhat of a welcome anomaly amongst the minimal and experiment music that would make up the majority of the rest of the festival. Check out the <a href="http://www.turntablelab.com/cds/386/1675/32407.html">dirty edits compilations</a> that Palooski is involved in if you are curious. I wish we had more DJs like him in SF.</p>

<p><strong>Thurs - Day 2</strong></p>

<p>Woke up and made the classic tourist mistake of letting our stomaches guide us to the nearest Americanized brunch, which of course was a total failure. With fueling up out of the way we started to explore a bit of old town. Beautiful churches and cobbled streets. A bit touristy but still a nice walk. On the boutique front we hit one of the cities gems, <a href="http://www.reborn.ws">Reborn</a>. As my friend Bryan said, its one of those places you walk into and know the chances of buying something are slim, but damn it was cool. The shop is very narrow with the left wall housing glass covered wall cabinates containing some really incredible jewely and art pieces. When I visited the contents where primarily matte black. The most eye catching pieces were by <a href="http://www.nataliabrilli.fr">Natalia Brilli</a>. The right hand wall of the shop had menswear by people like Surface to Air, Acne, and Nom De Guerre... aka 100 DOLLAR T-SHIRTS YALL! I didn't have a chance to look at the womens stuff but it looked equally as interesting. After Old Montreal we hoofed it downtown to the main strip, Saint Catherine. The usual H&M, Aldo, Footlocker etc etc, made it hard to find anything interesting. I did have one shop on my list to check out on Saint Catherine called <a href="http://www.offthehook.ca">Off The Hook</a>. Could you guess it was a streetwear shop? Not my style usually but I still like to check out the shops. After looking around for a while I was surpised to find two things... One, there were a lot of kids in there well over 10 years younger than me (this contrasted with the SUPER crass dirty south and raunchy graphic Tees made me chuckle). Two, amongst a lot of crap there where some REALLy nice items. I snapped up a some <a href="http://www.sixpack.fr/">Sixpack</a> shirts and the <a href="http://www.cadenceclothing.net/">Cadence</a> X <a href="http://www.lifetimecollective.com/">Lifetime</a> collaboration shirt. I've been wanting something from impossible to find cycling clothing label, Cadence, for a while now. After a quick dinner at the hotel bar (quite good)</p>

</p>I rushed everyone off to the Nocturne 2 venue, Metropolis, for a opening performance by <a href="http://www.last.fm/music/Appleblim">Appleblim</a>. I did NOT want to miss this one. Touted as the bridge between the London dubstep and Berlin techno scenes I was expecting a set with a lot of blending of 4x4 beats and dubstep rhythms. Appleblim actually got the 4x4 techno-y stuff out of the way in the beginning (Fine with me!) and then proceeded to wreck-shop with some SERIOUS bass music. My favorite dj set of the festival, which is probably blasphemy to hardcore minimal techno heads, but I like what I like! Half the time the crowd was cheering for the sound-system too. The rig was absolutely devastating in terms of low end and was about as clean and crisp as I have heard. I sat dead center on the balcony and soaked it all in. Side note: I really need to make a mix of Appleblim style dubstep/bass. Def some of the most interesting electronic music being made right now, imho. On the to-do list. Next up was <a href="http://www.last.fm/music/Deadbeat">Deadbeat</a> who was equally as awesome. Ive been a big Deadbeat fan for a while but have never seen him. He catered his music more towards the floor as expected, switching it up between housey stuff and his dub infused beats. Deadbeat also gets a special mention for dancing like a maniac behind his gear. He's got a mean two step. The night finished up with the headliners <a href="http://www.last.fm/music/Moderat">Moderat</a>.The combination of the two guys from Modeselektor and their bud Apparat.</p>

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<a href="http://www.flickr.com/photos/justinbaum/3598774820/" title="Moderat Mutek 09 by JustinBaum, on Flickr"><img src="http://farm4.static.flickr.com/3625/3598774820_2685738a7d.jpg" width="500" height="375" alt="Moderat Mutek 09" /></a>
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<p>Was not prepared for this show. It was an incredibly polished performance and had a stadium level vibe rare for brooding electronic music. The music reinforced by their incredible 3 screen wide projected visuals. A handful of differently styled pieces ranging from looped film to generative 3D stuff were projected for each song. The performance ended with an encore cementing the stadium vibes. (Side note: One of the Modeselektor boys was sporting an all caps "AMEN" shirt for those who know). Unfortunately had to forgo Mala, the final performer of the night, as we were completely sacked from the day.</p>

<p><strong>Friday - Day 3</strong></p>

<p>Friday was a mellow day. We were tipped off to the Mont Royal neighborhood as an area we would like a lot. With the Metro mastered we strolled along Saint Laurent and Mont-Royal Blvd checking out the various shops and cafes. The highlights were <a href="http://www.yelp.ca/biz/vetements-old-gold-montreal">Old Gold</a> (great little clothign shop) and a wicked vintage mens store next door. I wish I could remember the name, something with California in it. It was flannel heaven. We walked back down Mont Royal towards downtown not realizing that some of the best Mont Royal had to offer was farther up. That evening a friend with some Montreal experience took us to a classic french bistro called L'Express. We ended up eating enough food and drinking enough wine to put us out of commission early. A little break from the festival wasn't the end of the world.</p>

<p><strong>Sat - Day 4</strong></p>

The fourth day began with one of the festival highlights... <a href="http://mutek.org/blog/81-mutek_10-previews-christopher-bauder-%20and-robert-henkes--atom">ATOM</a>. The installation/performce piece by electronic music icon Robert Henke (of Monolake fame) and the interactive artist Christopher Baude. The piece was performed at the Place De Arts. We were lead into a very dark auditorium barely lit by red light. About 100 people where sitting on the floor surrounding a 6x6 grid of large white balloons at floor level. The balloons had light bulbs inside them and where attached to retractible strings. As the music piece was performed the the strings would let out slack and retract creating various patterns and motions. In conjunction with moving vertically the balloons also glowed blinked and flickered in reaction to various elements of music piece. What Henke and Baude were able to accomplish with a 6x6 grid of balloons and the two parameters of brightness and height was incredibly impressive.</p>

<p>After the ATOM performance I hit up a skateshop in the near by chinatown neighborhood called <a href="http://www.templeskatesupply.com/">Temple Skate Supply</a>.</p>

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<a href="http://www.flickr.com/photos/justinbaum/3598775638/" title="IMG_0764 by JustinBaum, on Flickr"><img src="http://farm4.static.flickr.com/3395/3598775638_0ea384aa55.jpg" width="375" height="500" alt="IMG_0764" /></a>
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<p>I snatched up a <a href="http://www.flickr.com/photos/justinbaum/3597968849/">complete Temple Zinger</a> they had dropped earlier that month. The rain during the trip put the kabosh on rolling around the city, but the little guy has already gotten some use back in SF. Its been stickered up to boot with MASH and Benny Gold decals. Old Temple signage in Chinatown...</p> 

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<a href="http://www.flickr.com/photos/justinbaum/3597968849/" title="Temple Zinger by JustinBaum, on Flickr"><img src="http://farm4.static.flickr.com/3400/3597968849_edc8400880.jpg" width="375" height="500" alt="Temple Zinger" /></a>
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<p>After the skate shop I popped by the first of the Mutek picnics. The weather was shit, but that didnt keep the rave massive from coming out. I got about an hour of The Mole in and then split. Finished up the night with some Tapas at a place called Pullmans. Delicious food, very light and thoughtful dishes. Just don't do what we did and order everything on the menu and end up dehabilitatingly stuffed for the second night in a row and pass out early.</p>

<p><strong>Sun - Day 5</strong></p>

<p>Charged up by a good nights sleep I got out the door before the girlfriend to go check off another few skateshops. The first on the list was Underworld. As I made my way down Saint Catherine, away from all the hurdy-gurdy, I realized that I had done this before... about 10 years ago. Ahh, the paths we beat. The place was huge, like a wallmart of skating. Def worth checking out. Interesting to see all the big skate brands full lineup of gear all in one place. The merchandising is well done to boot. Sleuthing out the next spot, Empire, was a bust as apparently they moved farther away than I was willing to walk. I hustled back to the hotel and hopped on the Metro with my girlfriend heading back to Mont Royal to find some of the spots we missed. This was crucial. We walked through some residential areas that had vibes I could see myself living amongst.</p>

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<a href="http://www.flickr.com/photos/justinbaum/3597967999/" title="Mont Royal Montreal by JustinBaum, on Flickr"><img src="http://farm4.static.flickr.com/3593/3597967999_bd1dd0de1c.jpg" width="500" height="375" alt="Mont Royal Montreal" /></a>
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<p>Very reminiscent of parts of portland, Boston, SF and Brooklyn. We hit two shops that are must visits. The first was <a href="http://boutiqueunicorn.com/">Unicorn</a> where B got a ridiculously cute pair of high-tops. The gal working their, was incredibly helpful and chatted us up about all the spots we had gone to our should go to. She sent us up the street to another boutique called Les étoffe, where her boyfriend was working. This place was really impressive as well. A nice selection of unique labels and meticulously hand picked vintage pieces. The gentlemen working here sent us across the neighborhood to the local fixie shop aptly named <a href="http://www.brakeless.ca/">Brakeless</a>. Brakeless was a nice mixture of frames and components as well as clothing and shoes. I grabbed a lot of stuff here including a pair of "port" Vans Caballeros and a Fuct. T-shirt. I hadnt seen a fuct Tshirt in ages, let alone one I liked. I remember going to my local skateshop in Northampton MA around 6th grade to get a snowboard with my mother and having to explain why there was a snowboard with a naked lady on it and a t-shirt with "FUCT." in huge lettering in the window as we walked in. Ah the good old days. My mom rules. Anyways, Sylvester, the proprietor of Brakeless was a really cool/nice guy. Probably my favorite shop in Montreal. Im honestly bummed I will only make it there once a year.</p>

<p>After getting caught in some nasty rain/wind we made our way back to the hotel. While the weather was the absolute worst, I ended up heading the call of some friends txts and headed back to the park for Mutek Picnic part two. Zip and Ricardo Villalobos where playing a 7 hour set that I had to catch at least a tiny bit of. After 20 minutes or so of brocking out with my rain hood up the sun came out out for literally one song.</p>

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<a href="http://www.flickr.com/photos/justinbaum/3597967771/" title="Mutek09 Picnic Day 1 by JustinBaum, on Flickr"><img src="http://farm4.static.flickr.com/3391/3597967771_e1fa7019e9.jpg" width="500" height="375" alt="Mutek09 Picnic Day 1" /></a>
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<p>For those who had been their for hours you could tell it was like the second coming. I endured the next wave of rain for as long as I could and then headed back to the hotel. We grabbed some SOLID burgers and <a href="http://en.wikipedia.org/wiki/Poutine">Poutine</a> at a joint called Merchant of Beef (best name ever) in the old town and then headed to the club to catch Akufen's first performance and new material in years. I wasn't really feeling it. But I don't want to be a negative nancy so I am going to chalk it up to being on my feet for 5 days and needing to crash. Ill wait for the album to elaborate on Akufens new bits.</p>

<p>Im definitely smitten with Mutek and would love to visit montreal once a year. The lack of lines and crowds makes it feel like much less work than say SXSW or Coachella. Side note: Air Canada has some game. Decent food (for airlines) and power in every seat. Chalk one up for Canada.</p>

<p><a href="http://www.yelp.com/list/montreal-shopping-for-discerning-young-gentlemen-montreal">My recommended Montreal shops on Yelp.</></p>]]></content:encoded><description>So far Canada is two for two. I love Montreal and I love Vancouver. I would happily rotate them in yearly. What drew me to Montreal was the Mutek electronic music festival and a good opportunity to get away with...</description></item></channel></rss>
