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    <title>Bruce MacVarish Notes</title>
    
    <link rel="alternate" type="text/html" href="http://www.brucemacvarish.com/" />
    <id>tag:typepad.com,2003:weblog-203539</id>
    <updated>2009-07-10T16:52:10-04:00</updated>
    <subtitle>Thoughts on Web, Voice, Social and Mobile Networks</subtitle>
    <generator uri="http://www.typepad.com/">TypePad</generator>
    <link rel="self" href="http://feeds.feedburner.com/BruceMacVarish" type="application/atom+xml" /><entry>
        <title>Enterprise Flow</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/BqLAejf5I70/enterprise-flow.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/07/enterprise-flow.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d83452302169e2011570fab355970c</id>
        <published>2009-07-10T16:52:10-04:00</published>
        <updated>2009-07-10T16:52:10-04:00</updated>
        <summary>My guiding principles for the future state of enterprise applications are: - hybrid cloud + premise - end user driven - social - device agnostic - flow based - sense aware An interesting example of some of these principles applied...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Attention" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Customer Service 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Enterprise 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="flow" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Software" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Thinking at the Edge" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="User Experience" />
        
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        <category scheme="http://sixapart.com/ns/types#tag" term="BUX" />
        <category scheme="http://sixapart.com/ns/types#tag" term="edge economy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="enterprise 2.0" />
        <category scheme="http://sixapart.com/ns/types#tag" term="enterprise edge" />
        <category scheme="http://sixapart.com/ns/types#tag" term="future state" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Google Wave" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Matt Marshall" />
        <category scheme="http://sixapart.com/ns/types#tag" term="shareflow" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UX" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Venturebeat" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Zenbe" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p>My guiding principles for the future state of enterprise applications are:</p><div><span class="Apple-tab-span" style="white-space:pre">	</span>- hybrid cloud + premise<br /></div><div><span class="Apple-tab-span" style="white-space:pre">	</span>- end user driven<br /></div><div><span class="Apple-tab-span" style="white-space:pre">	</span>- social<br /></div><div><span class="Apple-tab-span" style="white-space:pre">	</span>- device agnostic<br /></div><div><span class="Apple-tab-span" style="white-space:pre">	</span>- flow based<br /></div><div><span class="Apple-tab-span" style="white-space:pre">	</span>- sense aware<br /></div><br /><div><a href="http://macvarish.typepad.com/.a/6a00d83452302169e2011570fab162970c-pi" style="float: left;"><img alt="Shareflow" border="0" class="at-xid-6a00d83452302169e2011570fab162970c " src="http://macvarish.typepad.com/.a/6a00d83452302169e2011570fab162970c-800wi" style="margin: 0px 5px 5px 0px;" title="Shareflow" /></a> An interesting example of some of these principles applied to the enterprise is <a href="http://www.zenbe.com/shareflow" target="_blank">Zenbe's "Shareflow"</a> which allows enterprise users to build flows of communication streams around relevant people and topics.  <a href="http://digital.venturebeat.com/2009/07/08/shareflow-shows-the-future-of-group-communication-and-its-not-email/" target="_blank">Here's a summary from Matt Marshall at VentureBeat</a>.</div><br /><blockquote class="webkit-indent-blockquote"><blockquote class="webkit-indent-blockquote"><p><span style="border-collapse: collapse; font-family: arial; line-height: normal; "><span style="font-style: italic;">"For too long now, email has remained oddly stupid: We can expand an email, forward it, or reply. But for groups of people working together on projects, it’s awful — not to mention overwhelming. Google has implemented something called email “threads” into its Gmail service, which lets us see the back and forths of conversations. But that’s about it.</span></span><span style="font-style: italic;"><br /><br /></span><span style="border-collapse: collapse; font-family: arial; line-height: normal; "><span style="font-style: italic;">However, a rash of recent innovation is starting to challenge email as the predominant form of work-flow communication.</span></span><span style="font-style: italic;"><br /><br /></span><span style="border-collapse: collapse; font-family: arial; line-height: normal; "><a href="http://www.zenbe.com/" style="color: #2244bb; " target="_blank"><span style="font-style: italic;">Zenbe</span></a><span style="font-style: italic;">, a New York City-based startup, is the latest example. The company today has released something called Shareflow. Shareflow is essentially a web-based dashboard that lets you see the flow of communication around a given topic (see image below). In many ways, Shareflow is like </span><a href="http://venturebeat.com/2009/05/28/wave-googles-take-on-the-future-of-communication/" style="color: #2244bb; " target="_blank"><span style="font-style: italic;">Google’s Wave product, released in late May</span></a><span style="font-style: italic;">. </span></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="border-collapse: collapse; font-family: arial; font-style: italic; line-height: normal;"><br /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="border-collapse: collapse; font-family: arial; line-height: normal; "><span style="font-style: italic;">In each case, the </span><a href="http://venturebeat.com/2009/05/28/liveblogging-the-launch-of-google-wave/" style="color: #2244bb; " target="_blank"><span style="font-style: italic;">page becomes a stream of things posted about the topic</span></a><span style="font-style: italic;">, with the most recent item posted at the top, and the previous posts moving down the page. However, Shareflow takes a step further than email by letting you incorporate your regular email into the flow."</span></span></p></blockquote></blockquote><div><span class="Apple-tab-span" style="white-space:pre">	</span><br /></div><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/BqLAejf5I70" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/07/enterprise-flow.html</feedburner:origLink></entry>
    <entry>
        <title>"On the Way Up" vs. "On the Way Down"</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/b1FKiXmC8iY/on-the-way-up-vs-on-the-way-down.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/06/on-the-way-up-vs-on-the-way-down.html" thr:count="1" thr:updated="2009-06-23T10:35:29-04:00" />
        <id>tag:typepad.com,2003:post-68385171</id>
        <published>2009-06-22T19:50:25-04:00</published>
        <updated>2009-06-23T12:17:21-04:00</updated>
        <summary>Jim Collins recently published "How the Mighty Fall" where he outlines his framing of early warning signs to the collapse of once mighty companies. He likens the decline and collapse of a company to a staged disease infecting a person...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Attention" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Thinking at the Edge" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Avaya" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Good to Great" />
        <category scheme="http://sixapart.com/ns/types#tag" term="How the Mighty Fall" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Jim Collins" />
        <category scheme="http://sixapart.com/ns/types#tag" term="renewal" />
        <category scheme="http://sixapart.com/ns/types#tag" term="stages of decline" />
        <category scheme="http://sixapart.com/ns/types#tag" term="strategy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="team dynamics" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.jimcollins.com/" target="_blank">Jim Collins</a> recently published <a href="http://www.jimcollins.com/books.html" target="_blank">"How the Mighty Fall"</a> where he outlines his framing of early warning signs to the collapse of once mighty companies.</p>
<p>He likens the decline and collapse of a company to a staged disease infecting a person (in this case his wife who was diagnosed with breast cancer).</p>
<blockquote dir="ltr">
<p><em>"I've come to see institutional decline like a staged disease: harder to detect but easier to cure in the early stages, easier to detect but harder to cure in the later stages.  An institution can look strong on the outside but already be sick on the inside, dangerously on the cusp of a precipitous fall"</em></p></blockquote>
<p>Collins then outlines 5 stages of Decline including:</p>
<p><strong>Stage 1: Hubris Born of Success</strong> - or "We're so great, we can do anything!"</p>
<p><strong>Stage 2: Undisciplined Pursuit of More</strong> - or "more scale, growth, power"</p>
<p><strong>Stage 3: Denial of Risk and Peril</strong> - or "We can explain away weak results"</p>
<p><strong>Stage 4: Grasping for Salvation</strong> - or "Looking for Silver Bullets to save us"</p>
<p><strong>Stage 5: Capitulation to Irrelevance</strong> - or "Atrophy into utter insignificance"</p>
<p>When in Stage 3, Collins identified ways to look at the dynamics of the leadership team to determine if the Company is "on the way up" vs. "on the way down".</p>
<p><strong><span style="TEXT-DECORATION: underline">Leadership Dynamics of <span style="FONT-SIZE: 16px; COLOR: #0000bf; FONT-FAMILY: Trebuchet MS">Teams on the Way Down</span></span></strong></p>
<ol>
<li>
<p>People shield those in power from grim facts or brutal honesty for fear of penalty</p>
</li>
<li>
<p>People assert strong opinions without providing data, evidence, or a solid argument</p>
</li>
<li>
<p>Team leader has a very low questions-to-statement ratio and enabling sloppy reasoning</p>
</li>
<li>
<p>Team members acquiesce to decisions but do not support them or worse, undermine them</p>
</li>
<li>
<p>Team members seek as much credit as possible for themselves yet are not respected by peers</p>
</li>
<li>
<p>Team members argue to look smart or improve their own interests</p></li>
</ol>
<p><strong><span style="TEXT-DECORATION: underline">Leadership Dynamics of <span style="FONT-SIZE: 16px; COLOR: #0000bf; FONT-FAMILY: Trebuchet MS">Teams on the Way Up</span></span></strong></p>
<ol>
<li>
<p>People bring forth unpleasant and brutally honest facts</p>
</li>
<li>
<p>People bring data, evidence, logic and solid arguments to the discussion</p>
</li>
<li>
<p>Team leader employs a Socratic style with high question-to-statement ratio</p>
</li>
<li>
<p>Team members unify behind a decision once made and work to make decision successful</p>
</li>
<li>
<p>Each team member credits other people for success and enjoys the confidence of peers</p>
</li>
<li>
<p>Team members argue and debate to find best answer, not improve their personal position</p></li>
</ol>
<br />
<p>The 5 Stage framework offered by Collins is interesting and helpful in understanding company and team strategy.  </p>
<p>In the critical Stage 3 of decline, being able to look at how leadership teams behave and the dynamic of their interactions could send early warning signs of where the company is headed... Up or Down.  </p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/b1FKiXmC8iY" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/06/on-the-way-up-vs-on-the-way-down.html</feedburner:origLink></entry>
    <entry>
        <title>What is an "Experience Strategy"?</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/i8zUl5xRE2I/what-is-an-experience-strategy.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/06/what-is-an-experience-strategy.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67957989</id>
        <published>2009-06-10T16:51:03-04:00</published>
        <updated>2009-06-10T16:52:28-04:00</updated>
        <summary>" An experience strategy is that collection of activities that an organization chooses to undertake to deliver a series of (positive, exceptional) interactions which, when taken together, constitute an (product or service) offering that is superior in some meaningful, hard-to-replicate...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="User Experience" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Avaya" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Business User Experience" />
        <category scheme="http://sixapart.com/ns/types#tag" term="BUX" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Experience Design" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Experience Strategy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Steve Baty" />
        <category scheme="http://sixapart.com/ns/types#tag" term="User Experience" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UX" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UXD" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><span style="color: #222222; font-style: italic; line-height: 18px; font-size: 21px; font-family: Georgia; ">" An </span><a href="http://johnnyholland.org/magazine/2009/06/what-is-an-experience-strategy/" target="_blank"><span style="font-style: italic; font-size: 21px; color: #111111; font-family: Georgia; "><span style="font-weight: bold;">experience strategy</span></span></a><span style="color: #222222; font-style: italic; line-height: 18px; font-size: 21px; font-family: Georgia; "> is that collection of activities that an organization chooses to undertake to deliver a series of (positive, exceptional) interactions which, when taken together, constitute an (product or service) offering that is superior in some meaningful, hard-to-replicate way; that is unique, distinct &amp; distinguishable from that available from a competitor."</span></p><div><span style="color: #222222; font-family: Georgia; font-size: 21px; font-style: italic; line-height: 18px;"><br /></span></div><div><span style="color: #222222; font-family: Georgia; font-size: 21px; font-style: italic; line-height: 18px;"><span class="Apple-tab-span" style="white-space:pre">							</span><a href="http://www.linkedin.com/in/stevebaty" target="_blank"><span style="color: #111111; font-family: 'Trebuchet MS'; ">Steve Baty</span></a><br /></span></div><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/i8zUl5xRE2I" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/06/what-is-an-experience-strategy.html</feedburner:origLink></entry>
    <entry>
        <title>EMC's User Experience Design Stack</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/Zj8u1DboLgA/emcs-user-experience-design-stack.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/06/emcs-user-experience-design-stack.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67957465</id>
        <published>2009-06-10T16:37:57-04:00</published>
        <updated>2009-06-10T16:37:57-04:00</updated>
        <summary>Mark Kraemer of EMC's User Experience team in Dallas offers insight into how they approach a broad range of user experience design challenges with the UXD Stack. The UXD Stack "We called it a “stack” because each layer supports the...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="User Experience" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Avaya" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Business User Experience" />
        <category scheme="http://sixapart.com/ns/types#tag" term="BUX" />
        <category scheme="http://sixapart.com/ns/types#tag" term="EMC" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Experience Design" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Mark Kraemer" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Product Design" />
        <category scheme="http://sixapart.com/ns/types#tag" term="User Experience" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UX" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UXD" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UXD Stack" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><span style="font-size: 15px; font-family: 'Trebuchet MS'; ">Mark Kraemer of EMC's User Experience team in Dallas offers insight into how they approach a broad range of user experience design challenges </span><a href="http://404uxd.com/2009/06/08/the-uxd-stack" target="_blank"><span style="font-size: 15px; font-family: 'Trebuchet MS'; ">with the UXD Stack</span></a><span style="font-size: 15px; font-family: 'Trebuchet MS'; ">.</span></p><br /><div><span style="font-weight: bold; font-size: 18px; font-family: 'Trebuchet MS'; ">The UXD Stack</span><br /><br /><div><a href="http://macvarish.typepad.com/.a/6a00d83452302169e201156ffa0ba9970c-pi" style="display: inline;"><img alt="UXD Stack" class="at-xid-6a00d83452302169e201156ffa0ba9970c " src="http://macvarish.typepad.com/.a/6a00d83452302169e201156ffa0ba9970c-500wi" /></a> <br /></div><br /></div><blockquote class="webkit-indent-blockquote"><p><span style="color: #242c31; font-family: Arial; font-size: 14px; line-height: 19px; ">"We called it a “stack” because each layer supports the layer above it. Ideally, design decisions shouldn’t be made on each layer until the layer above it is completely understood. For best effect, consider each layer in order from top to bottom.</span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="color: #242c31; font-family: Arial; font-size: 14px; line-height: 19px;"><br /></span><span style="color: #242c31; font-family: Arial; font-size: 14px; line-height: 19px; ">We’ve illustrated each layer with ideas from websites or applications, but the model applies to all manners of communication. This approach is equally effective for planning a billboard, a radio ad, writing a term paper, or even calling to order a pizza. Every method of communication requires a purpose, has an audience, contains content, uses specific context, and is transmitted via some kind of media. this approach can be used to plan any kind of communication endeavor.</span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="color: #242c31; font-family: Arial; font-size: 14px; line-height: 19px;"><br /></span><span style="color: #242c31; font-family: Arial; font-size: 14px; line-height: 19px; ">“The <span class="caps first-child nth-child-odd only-child nth-child-1 last-child" style="line-height: 1.4em; ">UXD</span> Stack” is simple enough to apply to all of our wide-range of projects, yet thorough enough to cover all the bases. It can be as detailed or simple as needed at all levels of a project. We haven’t come across a challenge on a project yet that didn’t fit into one or more layers for understanding."</span></p></blockquote><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/Zj8u1DboLgA" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/06/emcs-user-experience-design-stack.html</feedburner:origLink></entry>
    <entry>
        <title>Business Users are driven to new experiences that are simple and useful </title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/f2EcqWUkezU/business-users-are-driven-to-new-experiences-that-are-simple-and-useful-.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/06/business-users-are-driven-to-new-experiences-that-are-simple-and-useful-.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67919613</id>
        <published>2009-06-09T21:45:45-04:00</published>
        <updated>2009-06-09T21:50:34-04:00</updated>
        <summary>We've heard for some time how consumer innovations are shaping user expectations in the enterprise. I believe this and see it in the evolution of a number of new enterprise solutions. For me, the key is to distill the lessons...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Enterprise 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Thinking at the Edge" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="User Experience" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Voice 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web 2.0" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Avaya" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Business User" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Business User Experience" />
        <category scheme="http://sixapart.com/ns/types#tag" term="BUX" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Enterprise 2.0" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Enterprise Edge" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Enterprise Edge Matrix" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Experience Design" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Fred Wilson" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Guiding Principles" />
        <category scheme="http://sixapart.com/ns/types#tag" term="User Experience" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UX" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><span style="font-size: 14px; font-family: Verdana; ">We've heard for some time how consumer innovations are shaping user expectations in the enterprise.  I believe this and see it in the evolution of a number of new enterprise solutions.   For me, the key is to distill the lessons learned from successful consumer innovations to create a number of guiding principles and strategies to frame investments in enterprise innovations.   </span></p><div><span style="font-size: 14px; font-family: Verdana; "><br /></span></div><div><span style="font-size: 14px; font-family: Verdana; ">So, I found </span><a href="http://www.avc.com/a_vc/2009/06/what-drives-consumer-adoption-of-new-technologies.html" target="_blank"><span style="font-size: 14px; font-family: Verdana; ">Fred Wilson's post on consumer adoption of new technologies interesting</span></a><span style="font-size: 14px; font-family: Verdana; ">. </span></div><div><span style="font-family: Verdana; font-size: 14px; line-height: 17px;"><br /></span></div><div><span style="font-size: 14px; font-family: Verdana; ">Fred attempts to answer the question "What drives consumer adoption of new technologies?" in prep for a panel discussion with a major media company.   I liked his quick assessment: </span><div><blockquote class="webkit-indent-blockquote"><p><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">"Let's take ten of the most popular new consumer technology products in recent years (with a couple of our portfolio companies in the mix): iPhone, Facebook, Wii, Hulu, FlipCam, Rock Band, Mafia Wars, Blogger, Pandora, and Twitter and let's try to describe in one sentence or less why they broke out (feel free to debate the reasons they broke out in the comments):</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: Verdana; "><br /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><blockquote class="webkit-indent-blockquote"><ul>
<li><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">iPhone - mobile browser with a killer touch screen interface</span><span style="font-size: 14px; font-family: Verdana; "><br /></span></li>
<li><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">Facebook - a social net with real utility</span><span style="font-size: 14px; font-family: Verdana; "><br /></span></li>
<li><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">Wii - gesture based user interface for gaming</span><span style="font-size: 14px; font-family: Verdana; "><br /></span></li>
<li><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">Hulu - your favorite TV shows in a fantastic web UI</span><span style="font-size: 14px; font-family: Verdana; "><br /></span></li>
<li><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">FlipCam - a video cam that fits in your pocket comfortably</span><span style="font-size: 14px; font-family: Verdana; "><br /></span></li>
<li><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">Rock Band - everyone can be a rock star for a few minutes</span><span style="font-size: 14px; font-family: Verdana; "><br /></span></li>
<li><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">Mafia Wars - a natively social game built for social nets</span><span style="font-size: 14px; font-family: Verdana; "><br /></span></li>
<li><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">Blogger - a printing press for everyone</span><span style="font-size: 14px; font-family: Verdana; "><br /></span></li>
<li><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">Pandora - drop dead simple personalized radio</span><span style="font-size: 14px; font-family: Verdana; "><br /></span></li>
<li><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">Twitter - blogging everyone can do in less than a minute</span></li>
</ul>
</blockquote></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">In most of these cases, the breakthrough product or service delivered a new experience to consumers that they had never had before. Sure there were social nets before Facebook, but none allowed you to run your life the way Facebook does for my kids. Sure there were browsers on phones before the iPhone, but there hadn't been one that you could actually use like you use a browser on a computer. Sure there had been personalized internet radio services before Pandora but not one that was drop dead simple and delivered a great experience.</span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">So it seems to me that consumers are driven to new experiences that are simple and useful and/or entertaining. It is not enough to be the first to market with a new technology. You have to be the first to market with a version of the technology that is simple and easy to use.</span></p></blockquote><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">I agree with Fred.  Today, our Business User expectations are being shaped by our Consumer User Experiences with new technologies.   If we extend Fred's consumer lessons to new enterprise opportunities, we can add 2 more guiding principles to the Enterprise Edge Strategy manuscript:</span></div><div><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; "><br /></span></div></div><blockquote class="webkit-indent-blockquote"><p><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">1. Business Users are driven to new experiences that are simple and useful and/or entertaining.  </span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: Verdana; "><br /><br /></span><span style="border-collapse: collapse; line-height: normal; "><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">2. It is not enough to be the first to market with a new technology; you have to be first to market with a </span><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">version of the technology that is simple and easy to use.</span></span></p></blockquote><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/f2EcqWUkezU" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/06/business-users-are-driven-to-new-experiences-that-are-simple-and-useful-.html</feedburner:origLink></entry>
    <entry>
        <title>The ROI of UX</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/fwg2eVpUjiA/the-roi-of-ux.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/05/the-roi-of-ux.html" thr:count="1" thr:updated="2009-05-26T09:05:24-04:00" />
        <id>tag:typepad.com,2003:post-67230559</id>
        <published>2009-05-24T20:12:25-04:00</published>
        <updated>2009-05-24T20:12:25-04:00</updated>
        <summary>Back in 2006, Jon Lax decided he was going to invest in companies that delivered an exceptional User Experience. He called it the UX Fund. "We struggle with the notion of ROI of UX. In our industry there is a...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="User Experience" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Avaya" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Business User Experience" />
        <category scheme="http://sixapart.com/ns/types#tag" term="BUX" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Design" />
        <category scheme="http://sixapart.com/ns/types#tag" term="John Lax" />
        <category scheme="http://sixapart.com/ns/types#tag" term="ROI of UX" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Strategy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UI" />
        <category scheme="http://sixapart.com/ns/types#tag" term="User Experience" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UX" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UX Fund" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UX Mag" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.uxmag.com/strategy/327/investing-in-ux" target="_blank"><span style="font-size: 15px; font-family: 'Trebuchet MS'; ">Back in 2006, Jon Lax decided he was going to invest in companies that delivered an exceptional User Experience.  He called it the UX Fund</span></a><span style="font-size: 15px; font-family: 'Trebuchet MS'; ">.</span></p><br /><blockquote class="webkit-indent-blockquote"><p><span style="color: #485056; font-size: 11px; line-height: 17px; "><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; ">"We struggle with the notion of </span><span style="font-size: 14px; font-family: 'Trebuchet MS'; ">ROI</span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; "> of UX. In our industry there is a lot of talk about getting the </span><span style="font-size: 14px; font-family: 'Trebuchet MS'; ">ROI</span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; "> of UX proven to the C-level executive. In my opinion, these attempts try to draw cause and effect relationships between activities and value. These micro-measurements are ineffective and are often non-existent. Instead, the </span><span style="font-size: 14px; font-family: 'Trebuchet MS'; ">ROI</span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; "> of UX comes at macro levels. Companies that internalize the values of doing great UX will see it permeate in their performance. This fund is an attempt to illustrate that.</span></span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; " /></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; "><span style="color: #485056;"><br /></span></span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; ">Our difference was we were going to bias to companies who could offer great customer and user experiences and we were going to actually invest in them. We put actual money on the line.</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; " /></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; "><span style="color: #485056;"><br /></span></span><span style="color: #222222; letter-spacing: -1px; line-height: 18px; font-size: 14px; "><span style="font-weight: bold; font-size: 16px; font-family: 'Trebuchet MS'; ">The Criteria</span></span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; "><br /></span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; ">Our investment strategy focused around 4 criteria:</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; " /></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; "><span style="color: #485056;"><br /></span></span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; ">1. A demonstrated care in the design of their products and Web site</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; " /></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; "><span style="color: #485056;"><br /></span></span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; ">2. A history of innovation</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; " /></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; "><span style="color: #485056;"><br /></span></span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; ">3. They inspire loyalty in their customer base</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; " /></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; "><span style="color: #485056;"><br /></span></span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; ">4. Doing business with them is a positive experience</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; " /></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; "><span style="color: #485056;"><br /></span></span><span style="color: #485056; font-size: 11px; line-height: 17px; "><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; ">Notice we looked at no financial criteria. We were not looking for value stocks nor did we look at </span><span style="font-size: 14px; font-family: 'Trebuchet MS'; ">EPS</span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; "> or any real quantitative or technical measures. We invested entirely on subjective criteria.</span></span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; " /></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; "><span style="color: #485056;"><br /></span></span><span style="color: #222222; letter-spacing: -1px; line-height: 18px; font-size: 14px; "><span style="font-weight: bold; font-size: 16px; font-family: 'Trebuchet MS'; ">Performance</span></span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; "><br /></span><span style="color: #485056; font-size: 11px; line-height: 17px; "><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; ">In the 365 days we owned our stocks the value of the portfolio increased 39.37%. This outperformed the major indexes (</span><span style="font-size: 14px; font-family: 'Trebuchet MS'; ">NASDAQ</span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; "> 18.09%, S+P 9.47%, </span><span style="font-size: 14px; font-family: 'Trebuchet MS'; ">NASDAQ</span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; "> 100 26.81%, </span><span style="font-size: 14px; font-family: 'Trebuchet MS'; ">NYSE</span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; "> 14.67%).</span></span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; " /></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 14px; font-family: 'Trebuchet MS'; "><span style="color: #485056;"><br /></span></span><span style="color: #485056; line-height: 17px; font-size: 14px; font-family: 'Trebuchet MS'; ">6 of our 10 stocks gained in value while 4 declined."</span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="color: #485056; font-size: 14px; line-height: 17px;"><br /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="color: #485056; font-size: 14px; line-height: 17px;"><p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica"><img alt="86.png" src="webkit-fake-url://063A3941-92ED-459E-A309-D4D1BBC18EB1/86.png" /></p></span></p></blockquote><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/fwg2eVpUjiA" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/05/the-roi-of-ux.html</feedburner:origLink></entry>
    <entry>
        <title>TellMe Founders leaving Microsoft</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/WU6K22lYtZI/tellme-founders-leaving-microsoft.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/05/tellme-founders-leaving-microsoft.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67133269</id>
        <published>2009-05-22T00:22:27-04:00</published>
        <updated>2009-05-22T00:23:25-04:00</updated>
        <summary>Om Malik writes about the exit of TellMe founders Mike McCue and Angus Davis are leaving Microsoft. I agree with Om... the question is "what do they do next?" Kara Swisher reported earlier today that Tellme founder Mike McCue is...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Voice 2.0" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Angus Davis" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Avaya" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Microsoft" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Mike McCue" />
        <category scheme="http://sixapart.com/ns/types#tag" term="speech" />
        <category scheme="http://sixapart.com/ns/types#tag" term="TellMe" />
        <category scheme="http://sixapart.com/ns/types#tag" term="voice 2.0" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://gigaom.com/2009/05/13/tellme-co-founders-to-leave-microsoft/" target="_blank">Om Malik writes about the exit of TellMe founders</a> Mike McCue and Angus Davis are leaving Microsoft.  I agree with Om... the question is "what do they do next?"</p><blockquote class="webkit-indent-blockquote"><p><br /><span style="border-collapse: collapse; font-family: arial; line-height: normal; "><span><img alt="tellme_logo" height="44" src="http://gigaom.files.wordpress.com/2009/05/tellme_logo.gif?w=110&amp;h=44" title="tellme_logo" width="110" /><span /><span /><span /><span /></span>Kara Swisher reported earlier today that Tellme founder Mike McCue is leaving Microsoft at the end of June 2009. His Tellme co-founder, Angus Davis, is leaving the company as well. He sent out an email to his friends and family, shortly after announcing the news to the Tellme team. I’ve covered the speech-recognition company from when it was started to the day it became part of <a href="http://gigaom.com/2007/03/14/microsoft-buys-tellme/" style="color: #2244bb; " target="_blank">Microsoft after the software giant bought it for a rumored $800 million</a>. Microsoft has plans to use voice as a mobile phone interface. Mike and Angus went through some serious ups and downs with Tellme. It was a deal with AT&amp;T that helped Tellme get its mojo. I don’t think their exit disrupts Tellme’s operations. My question <strong>is, what do they do next</strong>?</span></p></blockquote><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/WU6K22lYtZI" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/05/tellme-founders-leaving-microsoft.html</feedburner:origLink></entry>
    <entry>
        <title>Webware 100 Winners - Communications</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/fGEUnmVgt0I/webware-100-winners-communications.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/05/webware-100-winners-communications.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67110713</id>
        <published>2009-05-21T12:11:09-04:00</published>
        <updated>2009-05-21T12:11:09-04:00</updated>
        <summary>Webware's 100 Winners for the Communications Category Digsby Dimdim Gmail Pidgin Postbox RingCentral Skype Windows Live Hotmail Windows Live Messenger Yahoo Messenger</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Digsby" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Dimdim" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Gmail" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Pidgin" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Postbox" />
        <category scheme="http://sixapart.com/ns/types#tag" term="RingCentral" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Skype" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Webware 100 Winners" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Windows Live" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Yahoo Messenger" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><span style="color: #353535; font-family: Arial; font-size: 12px; line-height: normal; "><h3 style="margin-top: 0px; margin-right: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-style: inherit; text-align: left; vertical-align: baseline; font-weight: normal; font-size: 153%; border-bottom-style: solid; border-bottom-width: 2px; font: normal normal normal 153%/normal Georgia, 'Times New Roman', serif; margin-bottom: 5px; color: #204c4b; border-top-color: #af3878; border-right-color: #af3878; border-bottom-color: #af3878; border-left-color: #af3878; padding-top: 2px; padding-right: 0px; padding-bottom: 2px; padding-left: 0px; "><a href="http://news.cnet.com/8301-13546_109-10244820-29.html?tag=mncol" target="_blank">Webware's 100  Winners for the Communications Category</a></h3><ul style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; list-style-type: none; list-style-image: initial; padding-top: 10px; padding-right: 25px; padding-bottom: 10px; padding-left: 25px; list-style-position: inside; "><li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; list-style-type: disc; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 0px; "><a href="http://news.cnet.com/8301-13546_109-10237728-29.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; color: #1e5b7e; text-decoration: none; cursor: pointer; font-weight: bold; ">Digsby</a></li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; list-style-type: disc; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 0px; "><a href="http://news.cnet.com/8301-13546_109-10237743-29.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; color: #1e5b7e; text-decoration: none; cursor: pointer; font-weight: bold; ">Dimdim</a></li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; list-style-type: disc; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 0px; "><a href="http://news.cnet.com/8301-13546_109-10237736-29.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; color: #1e5b7e; text-decoration: none; cursor: pointer; font-weight: bold; ">Gmail</a></li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; list-style-type: disc; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 0px; "><a href="http://news.cnet.com/8301-13546_109-10237748-29.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; color: #1e5b7e; text-decoration: none; cursor: pointer; font-weight: bold; ">Pidgin</a></li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; list-style-type: disc; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 0px; "><a href="http://news.cnet.com/8301-13546_109-10237778-29.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; color: #1e5b7e; text-decoration: none; cursor: pointer; font-weight: bold; ">Postbox</a></li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; list-style-type: disc; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 0px; "><a href="http://news.cnet.com/8301-13546_109-10237733-29.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; color: #1e5b7e; text-decoration: none; cursor: pointer; font-weight: bold; ">RingCentral</a></li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; list-style-type: disc; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 0px; "><a href="http://news.cnet.com/8301-13546_109-10237739-29.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; color: #1e5b7e; text-decoration: none; cursor: pointer; font-weight: bold; ">Skype</a></li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; list-style-type: disc; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 0px; "><a href="http://news.cnet.com/8301-13546_109-10237775-29.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; color: #1e5b7e; text-decoration: none; cursor: pointer; font-weight: bold; ">Windows Live Hotmail</a></li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; list-style-type: disc; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 0px; "><a href="http://news.cnet.com/8301-13546_109-10237730-29.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; color: #1e5b7e; text-decoration: none; cursor: pointer; font-weight: bold; ">Windows Live Messenger</a></li>
<li style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: inherit; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; list-style-type: disc; padding-top: 3px; padding-right: 0px; padding-bottom: 3px; padding-left: 0px; "><a href="http://news.cnet.com/8301-13546_109-10237751-29.html" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-style: inherit; font-size: 100%; font-family: inherit; text-align: left; vertical-align: baseline; color: #1e5b7e; text-decoration: none; cursor: pointer; font-weight: bold; ">Yahoo Messenger</a></li>
</ul>
</span></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/fGEUnmVgt0I" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/05/webware-100-winners-communications.html</feedburner:origLink></entry>
    <entry>
        <title>Bring Structure &amp; Context to Unstructured Data</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/XDbBN23Abvo/bring-structure-context-to-unstructured-data.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/05/bring-structure-context-to-unstructured-data.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67109153</id>
        <published>2009-05-21T11:42:11-04:00</published>
        <updated>2009-05-21T11:42:11-04:00</updated>
        <summary>Andrew Weissman, founder and COO of Betaworks, highlights themes that he/Betaworks find valuable as they continue their push to create the network of Now Web companies. "... a number of themes that we believe fundamentally change the media, the online...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Thinking at the Edge" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Andrew Weissman" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Avaya" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Betaworks" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="customer service 2.0" />
        <category scheme="http://sixapart.com/ns/types#tag" term="unstructured conversations" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Unstructured data" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UserVoice" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><div><span style="font-size: 14px; font-family: Verdana; "><br /></span></div><div><a href="http://www.linkedin.com/in/andrewweissman" target="_blank"><span style="font-size: 14px; font-family: Verdana; ">Andrew Weissman</span></a><span style="font-size: 14px; font-family: Verdana; ">, founder and COO of Betaworks, </span><a href="http://betaworks.com/post/109526638/uservoice-is-the-newest-addition-to-the-betaworks" target="_blank"><span style="font-size: 14px; font-family: Verdana; ">highlights themes that he/Betaworks find valuable</span></a><span style="font-size: 14px; font-family: Verdana; "> as they continue their push to create the network of Now Web companies.</span></div><div><span style="font-size: 14px; font-family: Verdana; "><br /></span></div><div><span style="font-size: 14px; font-family: Verdana; "><br /></span></div><div><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">"... a number of themes that we believe fundamentally change the media, the online media, the world.  Specifically, businesses that add context (or structure) to unstructured information or data and the social web (services that connect people and data). " </span><span style="font-size: 14px; font-family: Verdana; "><br /></span></div><div><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; "><br /></span></div><div><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">As a proof-point, </span><a href="http://www.thedeal.com/dealscape/2009/05/uservoice_raises_800k_led_by_b.php" target="_blank"><span style="font-size: 14px; font-family: Verdana; ">Betaworks invested in the latest round of UserVoice</span></a><span style="border-collapse: collapse; line-height: normal; font-size: 14px; font-family: Verdana; ">, a web based social idea and user feedback service.</span></div><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/XDbBN23Abvo" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/05/bring-structure-context-to-unstructured-data.html</feedburner:origLink></entry>
    <entry>
        <title>10 Workplace Skills for the Future</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/oF7qDGTpu5Y/10-workplace-skills-for-the-future.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/05/10-workplace-skills-for-the-future.html" thr:count="1" thr:updated="2009-05-24T18:18:10-04:00" />
        <id>tag:typepad.com,2003:post-67047677</id>
        <published>2009-05-20T09:35:55-04:00</published>
        <updated>2009-05-20T09:35:55-04:00</updated>
        <summary>I've used the "10 year forecast" reports created by the Institute for the Future a number of times and continue to find their perspective valuable. They recently distilled some of their research down to 10 Workplace Skills for the Future....</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Thinking at the Edge" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="10 Workplace Skills for the Future" />
        <category scheme="http://sixapart.com/ns/types#tag" term="10 year forecast" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Avaya" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Business Users" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Edge Economy" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Enterprise 2.0" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Enterprise Edge" />
        <category scheme="http://sixapart.com/ns/types#tag" term="IFTF" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Social Filter" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Voice 2.0" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><span style="font-size: 13px; font-family: 'Trebuchet MS'; ">I've used the "</span><a href="http://www.iftf.org/tyf" target="_blank"><span style="font-size: 13px; font-family: 'Trebuchet MS'; ">10 year forecast</span></a><span style="font-size: 13px; font-family: 'Trebuchet MS'; ">" reports created by the </span><a href="http://www.iftf.org/" target="_blank"><span style="font-size: 13px; font-family: 'Trebuchet MS'; ">Institute for the Future</span></a><span style="font-size: 13px; font-family: 'Trebuchet MS'; "> a number of times and continue to find their perspective valuable.</span></p><div><span style="font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span></div><div><span style="font-size: 13px; font-family: 'Trebuchet MS'; ">They recently distilled some of their research down to </span><a href="http://www.iftf.org/node/2774" target="_blank"><span style="font-size: 13px; font-family: 'Trebuchet MS'; ">10 Workplace Skills for the Future</span></a><span style="font-size: 13px; font-family: 'Trebuchet MS'; ">.  These skills highlight the impact of changes in social collaboration, networked information, filtering the flow of relevant conversations and the migration of value to individual business users at the edge of the enterprise.</span></div><div><span style="font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span></div><blockquote class="webkit-indent-blockquote"><p><span style="font-size: 11px; line-height: 16px; "><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">In 2007 the Institute for the Future laid out 10 workplace skills. Originally used as part of the </span><a href="http://www.iftf.org/node/2773" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: normal; font-size: 100%; line-height: 1; text-align: left; text-decoration: underline; color: #3f4b00; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: normal; line-height: 1; text-align: left; text-decoration: underline; color: #3f4b00; font-size: 13px; font-family: 'Trebuchet MS'; ">Superhero Skills</span></a><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "> from the 2007 Ten-Year Forecast annual retreat, they were then adapted as part of the </span><a href="http://www.iftf.org/node/754" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: normal; font-size: 100%; line-height: 1; text-align: left; text-decoration: underline; color: #3f4b00; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: normal; line-height: 1; text-align: left; text-decoration: underline; color: #3f4b00; font-size: 13px; font-family: 'Trebuchet MS'; ">Future of Work</span></a><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">research, and finally repurposed as </span><a href="http://superstructgame.net/s/survivability_FAQ/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: normal; font-size: 100%; line-height: 1; text-align: left; text-decoration: underline; color: #3f4b00; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: normal; line-height: 1; text-align: left; text-decoration: underline; color: #3f4b00; font-size: 13px; font-family: 'Trebuchet MS'; ">badges</span></a><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "> for the </span><a href="http://www.iftf.org/node/2098" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: normal; font-size: 100%; line-height: 1; text-align: left; text-decoration: underline; color: #3f4b00; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: normal; line-height: 1; text-align: left; text-decoration: underline; color: #3f4b00; font-size: 13px; font-family: 'Trebuchet MS'; ">Superstruct game</span></a><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "> in 2008.</span></span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; " /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; "><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span></span><span style="font-size: 11px; line-height: 16px; "><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Most recently, Bob Johansen, Distinguished Fellow at IFTF, has published his newest book, </span><a href="http://www.iftf.org/node/2771" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: normal; font-size: 100%; line-height: 1; text-align: left; text-decoration: underline; color: #3f4b00; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; font-weight: normal; font-style: normal; line-height: 1; text-align: left; text-decoration: underline; color: #3f4b00; font-size: 13px; font-family: 'Trebuchet MS'; ">Leaders Make the Future</span></a><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">, in which he delves much further into these workplace skills to create 10 new leadership skills.</span></span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">------</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="font-weight: bold; line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Ping Quotient </span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Excellent responsiveness to other people's requests for engagement; strong propensity and ability to reach out to others in a network</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; " /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; "><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span></span><span style="font-weight: bold; line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Longbroading </span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Seeing a much bigger picture; thinking in terms of higher level systems, bigger networks, longer cycles</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; " /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; "><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span></span><span style="font-weight: bold; line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Open Authorship </span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Creating content for public modification; the ability to work with massively multiple contributors</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; " /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; "><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span></span><span style="font-weight: bold; line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Cooperation Radar </span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">The ability to sense, almost intuitively, who would make the best collaborators on a particular task or mission</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; " /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; "><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span></span><span style="font-weight: bold; line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Multi-Capitalism </span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Fluency in working and trading simultaneously with different hybrid capitals, e.g., natural, intellectual, social, financial, virtual</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; " /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; "><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span></span><span style="font-weight: bold; line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Mobbability </span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">The ability to do real-time work in very large groups; a talent for coordinating with many people simultaneously; extreme-scale collaboration</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; " /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; "><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span></span><span style="font-weight: bold; line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Protovation </span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Fearless innovation in rapid, iterative cycles; the ability to lower the costs and increase the speed of failure</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; " /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; "><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span></span><span style="font-weight: bold; line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Influency </span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Knowing how to be persuasive and tell compelling stories in multiple social media spaces (each space requires a different persuasive strategy and technique)</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; " /></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; "><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span></span><span style="font-weight: bold; line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Signal/Noise Management </span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Filtering meaningful info, patterns, and commonalities from the massively-multiple streams of data and advice</span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /><br /></span><span style="font-weight: bold; line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">Emergensight </span><span style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 40px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-style: none; border-width: initial; border-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; font-size: 13px; font-family: 'Trebuchet MS'; "><br /></span><span style="line-height: 16px; font-size: 13px; font-family: 'Trebuchet MS'; ">The ability to prepare for and handle surprising results and complexity that come with coordination, cooperation and collaboration on extreme scales</span></p></blockquote><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/oF7qDGTpu5Y" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/05/10-workplace-skills-for-the-future.html</feedburner:origLink></entry>
    <entry>
        <title>Social Filters shifting new value and revenue to the Enterprise Edge</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/8Yfr7I3mZYU/social-filters-shifting-new-value-and-revenue-to-the-enterprise-edge.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/05/social-filters-shifting-new-value-and-revenue-to-the-enterprise-edge.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-67030857</id>
        <published>2009-05-19T22:46:16-04:00</published>
        <updated>2009-05-19T22:46:16-04:00</updated>
        <summary>We continue to see the migration of new user value, and therefore new revenue opportunities, to the edge of the enterprise where employees connect directly with users. As the enterprise becomes more social, the companies who make it easy for...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Enterprise 2.0" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Avaya" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Business User" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Edge of the Enterprise" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Enterprise 2.0" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Enterprise Edge" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Enterprise Edge Matrix" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Filtering" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Joshua Michele" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Opposable Planets" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Social Enterprise" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Social Filters" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><div><span style="font-size: 14px; "><span style="font-family: Verdana;">We continue to see the migration of new user value, and therefore new revenue opportunities, to th</span><span style="font-size: 14px; font-family: Verdana; ">e </span></span><a href="http://www.brucemacvarish.com/2007/12/the-enterprise.html" target="_blank"><span style="font-size: 14px; font-family: Verdana; ">edge of the enterprise</span></a><span style="font-size: 14px; "><span style="font-size: 14px; font-family: Verdana; "> </span><span style="font-family: Verdana;">where employees connect directly with users. </span></span></div><div><span style="font-size: 14px; line-height: 17px;"><span style="font-family: Verdana;"><br /></span></span></div><div><span style="font-size: 14px; "><span style="font-family: Verdana;">As the enterprise becomes more social, the companies who make it easy for end-users and employees to jointly discover, capture, create, share and analyze their most important transactions, conversations and relationships will win.  Enterprise Incumbents and New Players are all actively pursuing this emerging opportunity (</span></span><a href="http://www.brucemacvarish.com/2009/02/the-enterprise-edge-matrix-2009.html" target="_blank"><span style="font-size: 14px; font-family: Verdana; ">see Enterprise Edge Matrix-2009</span></a><span style="font-size: 14px; "><span style="font-family: Verdana;">). </span></span></div><div><span style="font-size: 14px; "><span style="font-family: Verdana;"><br /></span></span></div><div><a href="http://www.opposableplanets.com/insight/2009/05/social-filtering-–-social-business/" target="_blank"><span style="font-size: 14px; "><span style="font-family: Verdana;">Joshua-Michele at Opposable Planets agrees</span></span></a><span style="font-size: 14px; "><span style="font-family: Verdana;">:</span></span></div><div><span style="font-size: 14px; "><span style="font-family: Verdana;"><br /></span></span></div><blockquote class="webkit-indent-blockquote"><p><span style="color: #111111; font-size: 14px; line-height: 19px; "><span style="font-family: Verdana;">"The operating premise for all social filtering is simple; we trust the opinions of people more than companies. We build relationships with individuals (people) more easily than with companies. It is easier to be loyal to a person than a company. So when it comes to needing information people will more readily turn to people. This Blinding Glimpse of the Obvious (BGO) reinforces why companies need to continue to move towards a social model of business and a culture that empowers more employees to build relationships with the outside world. In a networked world communication choke points are lost opportunities."</span></span></p></blockquote><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/8Yfr7I3mZYU" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/05/social-filters-shifting-new-value-and-revenue-to-the-enterprise-edge.html</feedburner:origLink></entry>
    <entry>
        <title>VRM ListenLog</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/0ymx7bQGSeU/vrm-listenlog.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/05/vrm-listenlog.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-66992281</id>
        <published>2009-05-19T12:17:15-04:00</published>
        <updated>2009-05-19T12:17:15-04:00</updated>
        <summary>Keith Hopper outlines his vision for ListenLog as an example (and element?) of future VRM solutions: A user-driven activity log works well for an application that pulls together audio streams and files from a number of different sources. Of course,...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Attention" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Context-Aware" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Customer Service 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Enterprise 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="flow" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Media 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Mobile" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Thinking at the Edge" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Voice 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web 2.0" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="attention aware" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Avaya" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="conversation aware" />
        <category scheme="http://sixapart.com/ns/types#tag" term="customer service 2.0" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Doc Searls" />
        <category scheme="http://sixapart.com/ns/types#tag" term="enterprise 2.0" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Keith Hopper" />
        <category scheme="http://sixapart.com/ns/types#tag" term="media 2.0" />
        <category scheme="http://sixapart.com/ns/types#tag" term="relevance aware" />
        <category scheme="http://sixapart.com/ns/types#tag" term="voice 2.0" />
        <category scheme="http://sixapart.com/ns/types#tag" term="VRM" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.keithhopper.com/blog/introducing-vrm-listen-log" target="_blank">Keith Hopper outlines his vision for ListenLog</a> as an example (and element?) of future <a href="http://cyber.law.harvard.edu/projectvrm/VRM_West_Coast_Workshop_2009" target="_blank">VRM solutions</a>:</p><br /><blockquote class="webkit-indent-blockquote"><p><span style="color: #444444; font-family: Verdana; font-size: 12px; line-height: 19px; ">A user-driven activity log works well for an application that pulls together audio streams and files from a number of different sources. Of course, online audio providers (vendors in the VRM model) can already track and aggregate listening behavior data, but only for the audio they control. When the user acts as the sole point of integration, pulling together audio from multiple sources, their own consolidated log becomes unique and powerful. Only when the listener is the point of integration does such an approach yield unique value.</span></p></blockquote><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/0ymx7bQGSeU" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/05/vrm-listenlog.html</feedburner:origLink></entry>
    <entry>
        <title>The Stream oriented User Experience</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/b4JgbR8sNKI/the-stream-oriented-user-experience.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/05/the-stream-oriented-user-experience.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-66689231</id>
        <published>2009-05-12T13:20:08-04:00</published>
        <updated>2009-05-12T13:20:08-04:00</updated>
        <summary>Nova Spivack's take on the emergence of flow-ready applications and activity streams: "The emergence of the Stream is an interesting paradigm shift that may turn out to characterize the next evolution of the Web, this coming third-decade of the Web's...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Activity-Stream" />
        <category scheme="http://sixapart.com/ns/types#tag" term="attention" />
        <category scheme="http://sixapart.com/ns/types#tag" term="attention-aware" />
        <category scheme="http://sixapart.com/ns/types#tag" term="awareness filter" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Business User Experience" />
        <category scheme="http://sixapart.com/ns/types#tag" term="conversation-aware" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Filter" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Flow" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Flow-Ready" />
        <category scheme="http://sixapart.com/ns/types#tag" term="intelligent filtering" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Nova Spivack" />
        <category scheme="http://sixapart.com/ns/types#tag" term="relevance-aware" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social-aware" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Stream" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UX" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://www.twine.com/item/128lryv9z-46/is-the-stream-is-the-next-new-metaphor" target="_blank"><span style="font-size: 14px; font-family: Verdana; ">Nova Spivack's take on the emergence of flow-ready applications and activity streams:</span></a></p><div><span style="color: #111111; font-size: 14px; font-family: Verdana; "><br /></span></div><blockquote class="webkit-indent-blockquote"><p><span style="line-height: 16px; color: #111111; font-size: 14px; font-family: Verdana; ">"The emergence of the Stream is an interesting paradigm shift that may turn out to characterize the next evolution of the Web, this coming third-decade of the Web's development. Even though the underlying data model may be increasingly like a graph, or even a semantic graph, the user experience will be increasingly stream oriented.</span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="line-height: 16px; color: #111111; font-size: 14px; font-family: Verdana; "><br /></span><span style="line-height: 16px; color: #111111; font-size: 14px; font-family: Verdana; ">Whether Twitter, or some other app, the Web is becoming increasingly streamlike. How will we filter this stream? How will we cope? Whoever can solve these problems first and best is probably going to get rich."</span></p></blockquote><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/b4JgbR8sNKI" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/05/the-stream-oriented-user-experience.html</feedburner:origLink></entry>
    <entry>
        <title>Work Smarter</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/9fhC0lkTHTY/work-smarter.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/05/work-smarter.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-66532411</id>
        <published>2009-05-08T06:23:02-04:00</published>
        <updated>2009-05-08T08:34:17-04:00</updated>
        <summary />
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Enterprise 2.0" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Enterprise 2.0" />
        <category scheme="http://sixapart.com/ns/types#tag" term="IBM" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Smart Work" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Social Networking" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Social Software" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><object height="300" width="450"><param name="movie" value="http://www.youtube.com/v/rlusA6Cv4kI&amp;hl=en&amp;fs=1" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed allowfullscreen="true" allowscriptaccess="always" height="300" src="http://www.youtube.com/v/rlusA6Cv4kI&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" width="450" /></object></p><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/9fhC0lkTHTY" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/05/work-smarter.html</feedburner:origLink></entry>
    <entry>
        <title>From Signal ... to Data ... to Enlightenment</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/BruceMacVarish/~3/kzWjWJA0y40/from-signal-to-data-to-enlightenment.html" />
        <link rel="replies" type="text/html" href="http://www.brucemacvarish.com/2009/05/from-signal-to-data-to-enlightenment.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-66405001</id>
        <published>2009-05-05T15:00:34-04:00</published>
        <updated>2009-05-05T15:00:34-04:00</updated>
        <summary>James Kelway recounts listening to Google's Bradley Horowitz describe how he / they think about data and metadata: (Horowitz) told of everyday devices that have achieved ubiquity - that can now record your entire life digitally. Ubiquity is here. The...</summary>
        <author>
            <name>Bruce MacVarish</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Analytics" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Attention" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="flow" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Innovation" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Social Software" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Thinking at the Edge" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Voice 2.0" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="Web 2.0" />
        
        <category scheme="http://sixapart.com/ns/types#tag" term="Activity Stream" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Avaya" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bradley Horowitz" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Bruce MacVarish" />
        <category scheme="http://sixapart.com/ns/types#tag" term="conversations" />
        <category scheme="http://sixapart.com/ns/types#tag" term="data" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Enterprise 2.0" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Flow" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Google" />
        <category scheme="http://sixapart.com/ns/types#tag" term="James Kelway" />
        <category scheme="http://sixapart.com/ns/types#tag" term="real-time signal" />
        <category scheme="http://sixapart.com/ns/types#tag" term="relationships" />
        <category scheme="http://sixapart.com/ns/types#tag" term="social objects" />
        <category scheme="http://sixapart.com/ns/types#tag" term="transactions" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UI" />
        <category scheme="http://sixapart.com/ns/types#tag" term="UX" />
        <category scheme="http://sixapart.com/ns/types#tag" term="Voice 2.0" />
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.brucemacvarish.com/"><div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://userpathways.com/2009/04/29/what-google-does/" target="_blank"><span style="font-family: Verdana;">James Kelway recounts</span></a><span style="font-family: Verdana;"> listening to Google's Bradley Horowitz describe how he / they think about data and metadata:</span></p><div><span style="font-family: Verdana;"><br /></span></div><blockquote class="webkit-indent-blockquote"><p><span style="color: #333333; font-size: 12px; line-height: 16px; "><span style="font-family: Verdana;">(Horowitz) told of everyday devices that have achieved ubiquity - that can now record your entire life digitally. Ubiquity is here.  The mobile phone is everywhere.</span></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="color: #333333; font-size: 12px; line-height: 16px; "><span style="font-family: Verdana;"><br /></span></span></p></blockquote><blockquote class="webkit-indent-blockquote"><blockquote class="webkit-indent-blockquote"><p><span style="color: #777777; font-size: 12px; line-height: 16px; "><span style="font-family: Verdana;">The problem as he saw it was that you can record everything but you don’t get another life to review it all. The challenge is harvesting metadata and defining context to give meaning to what we do.</span></span><span style="font-family: Verdana;"><br /></span></p></blockquote></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="color: #777777; font-size: 12px; line-height: 16px; "><span style="font-family: Verdana;"><br /></span></span><span style="color: #333333; font-size: 12px; line-height: 16px; "><span style="font-family: Verdana;">So how do you use the information to a useful end? Horowitz (and Google) knows that the big problem is that we are dying from the start. Moments evaporate from the start.</span><span style="font-family: Verdana;"><span style="border-collapse: collapse; color: #000000; font-size: 13px; line-height: normal; " /></span></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="border-collapse: collapse; line-height: normal; "><span style="font-family: Verdana;"><br /></span></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="color: #333333; font-size: 12px; line-height: 16px; "><span style="border-collapse: collapse; color: #000000; font-size: 13px; line-height: normal; "><span style="font-family: Verdana;">A very pertinent point was that technology needs to adapt and enhance the human life. He asked how do we solve attention management? The moments of life that need revisiting amongst the morass of spam and junk we all wade through.</span></span></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="border-collapse: collapse; line-height: normal; "><span style="font-family: Verdana;"><br /></span></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="color: #333333; font-size: 12px; line-height: 16px; "><span style="border-collapse: collapse; color: #000000; font-size: 13px; line-height: normal; "><span style="font-family: Verdana;">A key observation was that metadata is as important as the data itself.</span></span></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="border-collapse: collapse; line-height: normal; "><span style="font-family: Verdana;"><br /></span></span></p></blockquote><blockquote class="webkit-indent-blockquote"><p><span style="color: #333333; font-size: 12px; line-height: 16px; "><span style="border-collapse: collapse; color: #000000; font-size: 13px; line-height: normal; "><span style="font-family: Verdana;">Then he briefly showed a mental model that reflected the Google approach to data, starting at signal and working upwards.</span></span></span></p></blockquote><div><blockquote class="webkit-indent-blockquote"><p><span style="color: #333333; font-family: 'Lucida Grande'; font-size: 12px; line-height: 16px;"><span style="border-collapse: collapse; color: #000000; font-family: arial; font-size: 13px; line-height: normal; "><p><ul>
<li><span style="font-family: Verdana;">enlightenment</span></li>
<li><span style="font-family: Verdana;">wisdom</span></li>
<li><span style="font-family: Verdana;">knowledge</span></li>
<li><span style="font-family: Verdana;">information</span></li>
<li><span style="font-family: Verdana;">data</span></li>
<li><span style="font-family: Verdana;">signal </span></li>
</ul>
<span style="font-family: Verdana;">I like this model and have been thinking about this from the enterprise perspective. </span></p><p><span style="font-family: Verdana;">If I think about enterprise transactions, conversations or relationships as social objects with the ability to send real-time signals, what is needed to take the signal and associated data to add value for users?  </span></p><p><span style="font-family: Verdana;">How do we help users leverage signal, data and information to create knowledge, wisdom and insight?</span></p></span></span></p></blockquote></div><xhtml:img xmlns:xhtml="http://www.w3.org/1999/xhtml" src="http://feeds.feedburner.com/~r/BruceMacVarish/~4/kzWjWJA0y40" height="1" width="1" /></div></content>


    <feedburner:origLink>http://www.brucemacvarish.com/2009/05/from-signal-to-data-to-enlightenment.html</feedburner:origLink></entry>
 
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