Bruces Logos

The Secret Recipe of Logo Design

guinanie — Thu, 30 Jul 2009 06:29:49 +0000

Every business has its identity. A logo can be as simple as a stylistic name but it can still offer brand recognition to a company using it. A unique logo design can provide instant recognition of what it stands for. Logo design is a primary factor in building your brand, since your company logo is the cornerstone of all your marketing and promotional materials. A unique logo can increase the credibility and popularity of your business giving you an advantage over your competitors. A good designer will present logo concepts that will draw on your companies strengths and ethos helping you to build a credible strong brand that instills loyalty in your target market.

What to consider in creating and designing a quality logo;

1. What style of logo will suite your business.
a. Text logo: These are mostly made up of a strong, well thought out font and often include some subtle modifications to make them unique. Most logos used by large companies are made using this text style and is often preferred because of it’s ease in applying across different media.
b. Symbol logo: Symbols and icons are used in this logo design style . Deciding on the best symbol that will represent your business is very important. This style can often be abstract as well as being more direct.
c. Combination logo: Combination of text and symbol/icon logo. It is important to keep this style simple. Too much design and poor choice of font can take away the impact of this style of logo.
d. Single logo: Refers to promotional items and products and are often found on websites.

2. Choose the right colour combination that blends well with your design
Choosing the right colour is not that easy. Colour in design is a science and professional designers use tools like colour charts and colour wheels to match colours together. Colours also portray meanings and can affect moods. It is important to understand what affect your colour choice will have on your target audience. Colours can be broken in to two categories;
Bright colors: Excitement, Power, Creativity, Confidence, Cheerful, Optimistic
Dull Colors: Peaceful, Harmony, Honesty, Calm, Beauty, Inspiration
White: Innocence or sterility
Black: Elegance or Evil

3. Last but not least, keep it simple.
Avoid using complex designs that may detract attention away from the message and leave a negative impression on the viewer. Use colours wisely and the fewer the better. Simple and Unique logo design should become a reflection of your business. It should instill confidence and credibility whilst being memorable.

Classic Design With A Modern Twist

admin — Tue, 23 Jun 2009 07:56:21 +0000

A logo Selection

admin — Tue, 23 Jun 2009 07:48:13 +0000

Internet Logo Design For International Client

admin — Tue, 23 Jun 2009 07:43:36 +0000

This is an illustartive logo design created for an internet business from Canada. The client wanted a character built into the logo and a message putting over to the viewer that we are shooting for the top. I think Bruce and his team have delivered the message and created a modern, eye catching logo that will last them well into the future.

A Few Business Logos

admin — Tue, 23 Jun 2009 07:38:14 +0000

Corporate Logo Design

admin — Mon, 22 Jun 2009 13:20:14 +0000

Bruce loves designing modern, eye catching logo designs but most of all he loves adding an up to the minute feel to logo designs that have seen their day. Bruce took the existing logo design for Remote After Care which consisted of a tired old clipart image from Microsoft and some really bad script text and he magiced this polished professional design. The client loves their new logo.

Modern Corporate Logo Design

admin — Mon, 22 Jun 2009 12:45:10 +0000

This company provides premium HVAC air filters for people who suffer from severe asthma and allergies. Their target audiences are people who are looking to provide their families the best indoor air quality. "We provide this service for our customers because every 90 days when it is time to change the furnace air filter a new one will arrive in the mail. It will be of higher quality than that available at the local hardware store and more convenient because they no longer have to remember when the last time it was changed or what size they need to purchase". Said William Zidek the owner.

Modern Business Logo Design

admin — Mon, 22 Jun 2009 10:32:03 +0000

Lois Smith gave us a pretty strong direction to take for her logo design for Elite Careers. This is what she told us. "The words Elite Careers with some sort of figure promoting movement (could be a dancer / athlete eg footballer jumping up or a combination of two). Be dynamic, perhaps a shadow effect of someone jumping with the bolder image elevated?

Traditional Logo With Modern Twist

admin — Mon, 22 Jun 2009 10:17:04 +0000

Jackson Jones is a modern business in a traditional industry. They make wedding videos and wanted a logo design that reflected the traditional side of the business whilst at the same time bringing the image bang up to date. Bruces team have achieved this with the use of gradients and shadows. This type of design works very well in multi-media.

Web 2.0 Logo Design

admin — Mon, 22 Jun 2009 10:00:31 +0000

Brena gave us a pretty open design brief. Here is what she said. "Trying to create a business where people will talk about it, create a buzz and hopefully grow a lot. Need it to look professional and trustworthy but not scary or egotistical. For the people of New Zealand!" Bruce came up with a real corker and Brena loves her new logo.