Made it to Bled after a trip that proved to be longer than expected.

And so far I most say that the choice of subject for the conference was perfect — Culture and Public Relations.

It was interesting to listen to perspectives on how culture changes Public Relations from Hong Kong to Germany, no matter what area we are talking about — Lobby, Stakeholder Management, Political Communication and more.

Such presentations do more than just spark curiosity, they make me re-think what I know about Public Relations in a broader scale. Due to the different values that help make up each culture practices and strategy need to be re-thought.

Each presentation can also serve to point out to a need to understand values systems and how they influence relationships as being the challenge for practitioners.

Cannot wait to see how tomorrow will turn out to be.

In a few hours I will be travelling to Venice, so I can then reach Bled in Slovenia by train.

The occasion, Bledcom 2009 where I am presenting a paper with Professor David Phillips. We will be talking about A proof of concept for automated discourse analysis in support of identification of relationship building online.

What this means is that due to the way we now communicate it is possible to identify relationships and networks of relationships. Thus placing Public Relations in a new light.

But more on that later, I will try to post on the blog and on twitter as much as possible using #bledcom as a tag.

Photo Copyright: http://www.flickr.com/photos/trentstrohm/130077084/