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		<title>Trust Is Not a Marketing Message. It Is an Operating Decision.</title>
		<link>https://www.bryaneisenberg.com/trust-is-not-a-marketing-message-it-is-an-operating-decision/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 01 Sep 2026 19:12:44 +0000</pubDate>
				<category><![CDATA[Buyer Legends]]></category>
		<category><![CDATA[Community]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=4038</guid>

					<description><![CDATA[<p>A bank teller can burn thirty years of trust in about four minutes. All it takes is defending a twenty [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/trust-is-not-a-marketing-message-it-is-an-operating-decision/">Trust Is Not a Marketing Message. It Is an Operating Decision.</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
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			<media:title type="html">Trust Is Not a Marketing Message. It Is an Operating Decision. Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">A Round Rock banker refunded fees before customers finished complaining. Here is what that teaches about building trust that actually compounds.</media:description>
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		<title>You Can&#8217;t Read the Label From Inside the Bottle</title>
		<link>https://www.bryaneisenberg.com/you-cant-read-the-label-from-inside-the-bottle/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 25 Aug 2026 19:18:09 +0000</pubDate>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[I Think I Swallowed An Elephant]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=4028</guid>

					<description><![CDATA[<p>My mentor taught me a line thirty years ago. My guest this week already had his own version of it, [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/you-cant-read-the-label-from-inside-the-bottle/">You Can&#8217;t Read the Label From Inside the Bottle</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
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			<media:title type="html">You Can&#039;t Read the Label From Inside the Bottle Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">My mentor taught me a line thirty years ago. My guest already had his own version of it. Here&#039;s why every business owner needs one.</media:description>
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			<media:keywords>mentorship business perspective</media:keywords>
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		<title>The Paperwork Mistake I See in Almost Every Home Care Family</title>
		<link>https://www.bryaneisenberg.com/the-paperwork-mistake-i-see-in-almost-every-home-care-family/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 18 Aug 2026 17:31:57 +0000</pubDate>
				<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=4022</guid>

					<description><![CDATA[<p>By the time a family calls A Place At Home &#8211; North Austin, the paperwork problem already happened. They just [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/the-paperwork-mistake-i-see-in-almost-every-home-care-family/">The Paperwork Mistake I See in Almost Every Home Care Family</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
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			<media:title type="html">The Paperwork Mistake I See in Almost Every Home Care Family Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">The paperwork problem hits every home care family eventually. A Round Rock estate attorney and a home care owner explain why waiting for a diagnosis is the real mistake.</media:description>
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			<media:keywords>home care estate planning</media:keywords>
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		<title>Controlling the Controllables: What a Utility Infielder Taught Me About Running a Business</title>
		<link>https://www.bryaneisenberg.com/controlling-the-controllables-what-a-utility-infielder-taught-me-about-running-a-business/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Wed, 12 Aug 2026 14:45:51 +0000</pubDate>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=4012</guid>

					<description><![CDATA[<p>Randy Johnson threw a perfect game on May 18, 2004, and Matt Kata spent the sixth, seventh, eighth, and ninth [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/controlling-the-controllables-what-a-utility-infielder-taught-me-about-running-a-business/">Controlling the Controllables: What a Utility Infielder Taught Me About Running a Business</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/92dL_b5LghY" duration="2168">
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			<media:title type="html">Controlling the Controllables: What a Utility Infielder Taught Me About Running a Business Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">A Round Rock Express utility infielder turned commercial lender taught Bryan Eisenberg that attitude, concentration, and effort are the only three things any of us control.</media:description>
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		<title>The Video With A Million Views Never Built His Practice. Is Yours Doing The Same?</title>
		<link>https://www.bryaneisenberg.com/the-video-with-a-million-views-never-built-his-practice-is-yours-doing-the-same/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 11 Aug 2026 15:14:00 +0000</pubDate>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Online video]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=4006</guid>

					<description><![CDATA[<p>A million people watched Matt Delgado&#8216;s most famous YouTube video. Zero of them became his patients at Lifespring Chiropractic in [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/the-video-with-a-million-views-never-built-his-practice-is-yours-doing-the-same/">The Video With A Million Views Never Built His Practice. Is Yours Doing The Same?</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
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		<title>The Story You Never Say Out Loud Is the One That Scales</title>
		<link>https://www.bryaneisenberg.com/the-story-you-never-say-out-loud-is-the-one-that-scales/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 04 Aug 2026 18:23:33 +0000</pubDate>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Stories We Sell]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3999</guid>

					<description><![CDATA[<p>She Was Mopping the Floor Last Week Monica von Waaden runs a nonprofit that feeds more than 5,000 kids a [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/the-story-you-never-say-out-loud-is-the-one-that-scales/">The Story You Never Say Out Loud Is the One That Scales</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/EMfKiUBbwV8" duration="1689">
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			<media:title type="html">The Story You Never Say Out Loud Is the One That Scales Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">Monica von Waaden didn&#039;t build a nonprofit from a plan. She built it from a memory. Here&#039;s why that&#039;s the only kind of leadership that actually scales.</media:description>
			<media:thumbnail url="https://www.bryaneisenberg.com/wp-content/uploads/2026/08/emfkiubbwv8.jpg" />
			<media:keywords>leadership story scaling</media:keywords>
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		<title>Just Show Up. The Plan Will Find You.</title>
		<link>https://www.bryaneisenberg.com/just-show-up-the-plan-will-find-you/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Thu, 30 Jul 2026 20:05:26 +0000</pubDate>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3994</guid>

					<description><![CDATA[<p>Your heart knows something your head does not. And until you act on it, you will never find out what. [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/just-show-up-the-plan-will-find-you/">Just Show Up. The Plan Will Find You.</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/aYl7WxbXXuc" duration="1429">
			<media:player url="https://www.youtube.com/embed/aYl7WxbXXuc" />
			<media:title type="html">Just Show Up. The Plan Will Find You. Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">Your heart knows something your head does not. And until you act on it, you will never find out what. I sat down recently with Lucia Murguia, Business Development at KPA Engineers in Georgetown, Texas, and co-founder of the Round Rock Young Professionals council. By any rational measure, almost noth</media:description>
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		<title>When the Culture Says One Thing and the Business Does Another</title>
		<link>https://www.bryaneisenberg.com/business-alignment-values-culture-strategy/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 21 Jul 2026 17:24:30 +0000</pubDate>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[I Think I Swallowed An Elephant]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Stories We Sell]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3974</guid>

					<description><![CDATA[<p>Lindsay Shappee was sitting in a sales meeting when the presenter got to the part about &#8220;family first.&#8221; The company&#8217;s [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/business-alignment-values-culture-strategy/">When the Culture Says One Thing and the Business Does Another</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
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			<media:title type="html">When the Culture Says One Thing and the Business Does Another Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">The best people feel misalignment before anyone names it. Bryan Eisenberg on why alignment -- not strategy -- is the thing most businesses get wrong.</media:description>
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			<media:keywords>business alignment values culture</media:keywords>
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		<title>The Hire AI Cannot Make</title>
		<link>https://www.bryaneisenberg.com/values-alignment-hiring-culture-ai/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Wed, 15 Jul 2026 16:28:04 +0000</pubDate>
				<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3967</guid>

					<description><![CDATA[<p>A few weeks ago, I shared a post about job descriptions as the first chapter of your company&#8217;s story, triggered [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/values-alignment-hiring-culture-ai/">The Hire AI Cannot Make</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
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			<media:title type="html">The Hire AI Cannot Make Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">AI can write a resume. It cannot fake lighting up. Bryan Eisenberg on why values alignment is the only hiring signal that actually matters.</media:description>
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			<media:keywords>values alignment hiring culture</media:keywords>
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		<title>Take Yourself Off the Clearance Rack</title>
		<link>https://www.bryaneisenberg.com/take-yourself-off-the-clearance-rack/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 14 Jul 2026 15:47:22 +0000</pubDate>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[I Think I Swallowed An Elephant]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Stories We Sell]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3952</guid>

					<description><![CDATA[<p>Priscilla Kenny was charging four dollars for a dessert American Airlines would later pay nine for. Same dessert. Same two [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/take-yourself-off-the-clearance-rack/">Take Yourself Off the Clearance Rack</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
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