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		<title>Working Hard When No One&#8217;s Watching: The Lesson No School Teaches</title>
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		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 12 May 2026 17:03:11 +0000</pubDate>
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					<description><![CDATA[<p>Hunter Leatherman grew up right here in Round Rock. His parents were bankers. He attended Cedar Ridge High School, studied [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/working-hard-when-no-ones-watching-the-lesson-no-school-teaches/">Working Hard When No One&#8217;s Watching: The Lesson No School Teaches</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
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			<media:title type="html">Working Hard When No One&#039;s Watching: The Lesson No School Teaches Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">Bryan Eisenberg and Hunter Leatherman of Frontier Bank of Texas on the clubhouse lesson every leader needs: work hard when no one is watching.</media:description>
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		<title>What a Professional Baseball Clubhouse Taught Me About Life</title>
		<link>https://www.bryaneisenberg.com/__trashed/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 12 May 2026 16:26:05 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
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					<description><![CDATA[<p>There are lessons you learn in a classroom. Then there are lessons you learn in a clubhouse. On a recent [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/__trashed/">What a Professional Baseball Clubhouse Taught Me About Life</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
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			<media:title type="html">What a Professional Baseball Clubhouse Taught Me About Life Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">There are lessons you learn in a classroom. Then there are lessons you learn in a clubhouse. On a recent episode of Rock Solid, I had the pleasure of sitting down with Hunter Leatherman — a Round Rock native who went from being a bat boy for the Round Rock Express to becoming Vice President at Front</media:description>
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		<title>The Words You Use Are Costing You More Than You Think</title>
		<link>https://www.bryaneisenberg.com/the-words-you-use-are-costing-you-more-than-you-think/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 05 May 2026 17:56:56 +0000</pubDate>
				<category><![CDATA[Ad Continuity]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Scent]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3868</guid>

					<description><![CDATA[<p>Years ago, our team changed four words on a Dell configurator page. We swapped out &#8220;learn more&#8221; and replaced it [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/the-words-you-use-are-costing-you-more-than-you-think/">The Words You Use Are Costing You More Than You Think</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
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			<media:title type="html">The Words You Use Are Costing You More Than You Think Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">Years ago, our team changed four words on a Dell configurator page. We swapped out &#34;learn more&#34; and replaced it with &#34;help me choose.&#34; That&#039;s it. Four words. The result? Millions of dollars in additional revenue that compounded over years. Not because we got smarter. Not because Dell changed its pro</media:description>
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		<title>They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea.</title>
		<link>https://www.bryaneisenberg.com/they-want-6th-graders-to-choose-a-career-trina-martin-has-a-better-idea/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 23:08:31 +0000</pubDate>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3864</guid>

					<description><![CDATA[<p>What were you going to be when you grew up? I was going to be a few things. So were [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/they-want-6th-graders-to-choose-a-career-trina-martin-has-a-better-idea/">They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea.</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/65DZOOMBwvg" duration="1545">
			<media:player url="https://www.youtube.com/embed/65DZOOMBwvg" />
			<media:title type="html">They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea. Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">What were you going to be when you grew up? I was going to be a few things. So were you. By college the plan had changed completely. And then life happened, technology happened, and most of us ended up doing work that didn&#039;t exist when we were sitting in a classroom trying to figure out the answer t</media:description>
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		<title>Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now</title>
		<link>https://www.bryaneisenberg.com/round-rock-is-quietly-becoming-a-startup-town-what-destin-george-bell-a-million-new-startups-and-vibe-coding-mean-for-founders-right-now/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 21 Apr 2026 15:29:56 +0000</pubDate>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Startups]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3856</guid>

					<description><![CDATA[<p>When Destin George Bell moved from Kentucky to Austin, he slept in his car. He was making eight dollars an [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/round-rock-is-quietly-becoming-a-startup-town-what-destin-george-bell-a-million-new-startups-and-vibe-coding-mean-for-founders-right-now/">Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/eKOYiZE0iy8" duration="2147">
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			<media:title type="html">Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">When Destin George Bell moved from Kentucky to Austin, he slept in his car. He was making eight dollars an hour. He had just graduated into the middle of COVID with no savings and no fallback. He called it his &#34;Cortez moment.&#34; Burn the boats. No going back. Five years later, he walked onto the Seaso</media:description>
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		<title>What a $100M Bike Company Taught Me About Living To Be Like Amazon</title>
		<link>https://www.bryaneisenberg.com/what-a-100m-bike-company-taught-me-about-living-to-be-like-amazon/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 16:20:25 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Stories We Sell]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3836</guid>

					<description><![CDATA[<p>Some conversations feel like finding a page you didn&#8217;t know was missing from your own book. That&#8217;s what happened when [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/what-a-100m-bike-company-taught-me-about-living-to-be-like-amazon/">What a $100M Bike Company Taught Me About Living To Be Like Amazon</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/Q-Ps2yl5X64" duration="2005">
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			<media:title type="html">What a $100M Bike Company Taught Me About Living To Be Like Amazon by @TheGrok</media:title>
			<media:description type="html">Some conversations feel like finding a page you didn&#039;t know was missing from your own book. That&#039;s what happened when I sat down with Mathias Ihlenfeld on the Rock Solid Round Rock Business Leaders podcast. He came here from Germany to play tennis. Arrived in the United States with three tennis rack</media:description>
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		<title>You Don’t Have a Marketing Problem. You Have an Alignment Problem.</title>
		<link>https://www.bryaneisenberg.com/you-dont-have-a-marketing-problem-you-have-an-alignment-problem/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 20:25:11 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3833</guid>

					<description><![CDATA[<p>Most companies think they’re misfiring because of marketing. They’re not. They’re misaligned. The dangerous part is they don’t feel it [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/you-dont-have-a-marketing-problem-you-have-an-alignment-problem/">You Don’t Have a Marketing Problem. You Have an Alignment Problem.</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
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		<title>She Built a Business Designed to Lose Customers. That&#8217;s Why She&#8217;s Winning.</title>
		<link>https://www.bryaneisenberg.com/she-built-a-business-designed-to-lose-customers-thats-why-shes-winning/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 17:06:39 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3830</guid>

					<description><![CDATA[<p>I said it out loud in the middle of the interview, and I meant it as a joke. But it [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/she-built-a-business-designed-to-lose-customers-thats-why-shes-winning/">She Built a Business Designed to Lose Customers. That&#8217;s Why She&#8217;s Winning.</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
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			<media:title type="html">She Built a Business Designed to Lose Customers. That&#039;s Why She&#039;s Winning. by @TheGrok</media:title>
			<media:description type="html">I said it out loud in the middle of the interview, and I meant it as a joke. But it wasn&#039;t really a joke. Mary Parker had just told me that her goal is to get most of her clients out of her office in six months or less. And I said: &#34;It&#039;s better business model the other way around, though.&#34; She laugh</media:description>
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		<title>I Was There To Build the Foundation. They&#8217;re Building the Future</title>
		<link>https://www.bryaneisenberg.com/i-was-there-to-build-the-foundation-theyre-building-the-future/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 17:24:54 +0000</pubDate>
				<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[web analytics]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3806</guid>

					<description><![CDATA[<p>You&#8217;ve never taken a ride in a time machine. Neither have I. But I sure felt like I had. This [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/i-was-there-to-build-the-foundation-theyre-building-the-future/">I Was There To Build the Foundation. They&#8217;re Building the Future</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/C0fEf5GK0IQ" duration="1685">
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			<media:title type="html">I Was There To Build the Foundation. They&#039;re Building the Future by @TheGrok</media:title>
			<media:description type="html">You&#039;ve never taken a ride in a time machine. Neither have I. But I sure felt like I had. This week, I attended the Round Rock Chamber&#039;s Women Who Mean Business event, and the latest episode of Rock Solid: Round Rock Business Leaders released. It&#039;s a conversation I recorded a couple of months ago wit</media:description>
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		<title>How LLM Search Is Exposing Marketing’s  Broken Stories </title>
		<link>https://www.bryaneisenberg.com/how-llm-search-is-exposing-marketings-broken-stories/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 20:21:12 +0000</pubDate>
				<category><![CDATA[Buyer Legends]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[Stories We Sell]]></category>
		<category><![CDATA[Storytelling]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3723</guid>

					<description><![CDATA[<p>The smartest AI in the world cannot fix a broken story. And no algorithm on earth can fix a team [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/how-llm-search-is-exposing-marketings-broken-stories/">How LLM Search Is Exposing Marketing’s  Broken Stories </a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
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