Bryan Eisenberg & Jeffrey Eisenberg https://www.bryaneisenberg.com/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Tue, 21 Jul 2026 17:24:34 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://www.bryaneisenberg.com/wp-content/uploads/2025/05/IMG_6622.jpeg Bryan Eisenberg & Jeffrey Eisenberg https://www.bryaneisenberg.com/ 32 32 When the Culture Says One Thing and the Business Does Another https://www.bryaneisenberg.com/business-alignment-values-culture-strategy/ Tue, 21 Jul 2026 17:24:30 +0000 https://www.bryaneisenberg.com/?p=3974 Lindsay Shappee was sitting in a sales meeting when the presenter got to the part about “family first.” The company’s […]

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]]> When the Culture Says One Thing and the Business Does Another Bryan Eisenberg & Jeffrey Eisenberg The best people feel misalignment before anyone names it. Bryan Eisenberg on why alignment -- not strategy -- is the thing most businesses get wrong. business alignment values culture The Hire AI Cannot Make https://www.bryaneisenberg.com/values-alignment-hiring-culture-ai/ Wed, 15 Jul 2026 16:28:04 +0000 https://www.bryaneisenberg.com/?p=3967 A few weeks ago, I shared a post about job descriptions as the first chapter of your company’s story, triggered […]

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]]> The Hire AI Cannot Make Bryan Eisenberg & Jeffrey Eisenberg AI can write a resume. It cannot fake lighting up. Bryan Eisenberg on why values alignment is the only hiring signal that actually matters. values alignment hiring culture Take Yourself Off the Clearance Rack https://www.bryaneisenberg.com/take-yourself-off-the-clearance-rack/ Tue, 14 Jul 2026 15:47:22 +0000 https://www.bryaneisenberg.com/?p=3952 Priscilla Kenny was charging four dollars for a dessert American Airlines would later pay nine for. Same dessert. Same two […]

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]]> Your Core Story Is the Only Thing AI Can’t Replace https://www.bryaneisenberg.com/core-story-tiktok-business-storytelling/ Wed, 08 Jul 2026 13:28:18 +0000 https://www.bryaneisenberg.com/?p=3948 Ennis Wright grew up off Chandler Creek in Round Rock, went to Stony Point High School, played football, graduated from […]

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]]> Your Core Story Is the Only Thing AI Can't Replace Bryan Eisenberg & Jeffrey Eisenberg AI can write your copy, schedule your posts, and optimize your spend. The one thing it can't do is tell your story. That's where the money is now. core story business storytelling Your Job Description Is the Same as Everyone Else’s. That’s Why Nobody’s Reading It. https://www.bryaneisenberg.com/job-description-copywriting-company-culture/ Wed, 01 Jul 2026 13:20:15 +0000 https://www.bryaneisenberg.com/?p=3939 I spend a lot of time reading job descriptions I’m not supposed to be reading. I read them the way […]

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]]> Your Job Description Is the Same as Everyone Else's. That's Why Nobody's Reading It. Bryan Eisenberg & Jeffrey Eisenberg Your job description is copywriting. Most companies have never treated it that way. Here's what happens when you do. job description copywriting culture Stop Collecting Dead Birds (And Build the Relationships AI Can Never Replace) https://www.bryaneisenberg.com/stop-collecting-dead-birds-relationships-ai-cannot-replace/ Tue, 23 Jun 2026 15:59:35 +0000 https://www.bryaneisenberg.com/?p=3927 A mentor once told Kim Pollok to stop collecting dead birds. Kim had no idea what that meant. Then it […]

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]]> Stop Collecting Dead Birds (And Build the Relationships AI Can Never Replace) Bryan Eisenberg & Jeffrey Eisenberg A mentor once told Kim Pollok to stop collecting dead birds. Kim had no idea what that meant. Then it clicked, and she hasn't stopped using it since. Here's the idea: when someone walks into your office and drops a problem on your desk, they've just handed you a dead bird. You can't do anything with The Skill AI Will Never Replace (And Caroline Harris Davila Has It) https://www.bryaneisenberg.com/the-skill-ai-will-never-replace-and-caroline-harris-davila-has-it/ Tue, 16 Jun 2026 15:41:53 +0000 https://www.bryaneisenberg.com/?p=3922 I was at the midmorning mixer last week when I started writing this post in my head. Somebody in the […]

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]]> The Skill AI Will Never Replace (And Caroline Harris Davila Has It) Bryan Eisenberg & Jeffrey Eisenberg Caroline Harris Davila proved it in politics. Science proved it at networking events. Warmth is the one leadership skill AI will never replace. human connection leadership networking What Your Business Hides Is What Costs You the Most https://www.bryaneisenberg.com/what-your-business-hides-is-what-costs-you-the-most/ Wed, 10 Jun 2026 15:59:39 +0000 https://www.bryaneisenberg.com/?p=3916 I had not planned to bring up the Johari Window. It just came out. I was sitting across from Geneva […]

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]]> What Your Business Hides Is What Costs You the Most Bryan Eisenberg & Jeffrey Eisenberg The Johari Window isn't just a therapy model. It reveals why businesses hide what costs them trust and what to do about it. The Four Levels of Accountability That Decide Everything https://www.bryaneisenberg.com/the-four-levels-of-accountability-that-decide-everything/ Tue, 02 Jun 2026 16:47:13 +0000 https://www.bryaneisenberg.com/?p=3912 A few years ago, I stopped being accountable to myself. I told myself I was too busy. There were clients, […]

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]]> The Four Levels of Accountability That Decide Everything Bryan Eisenberg & Jeffrey Eisenberg A few years ago, I stopped being accountable to myself. I told myself I was too busy. There were clients, events, a new business, a book, family obligations, a podcast. I said yes to everything except the things that kept me functional. Sleep. Exercise. Slowing down long enough to actually notice wh The Hiring Advantage Most Entrepreneurs Ignore https://www.bryaneisenberg.com/the-hiring-advantage-most-entrepreneurs-ignore/ Wed, 27 May 2026 00:26:53 +0000 https://www.bryaneisenberg.com/?p=3894 A few months after becoming co-owner of a home care franchise, I was on a call with one of our […]

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]]> The Hiring Advantage Most Entrepreneurs Ignore Bryan Eisenberg & Jeffrey Eisenberg A few months after becoming co-owner of a home care franchise, I was on a call with one of our franchise coaches. She said something I have not forgotten: if you can find a veteran to bring into your office, do it. They are almost always exceptional. I wrote that down. Then I did almost nothing with