Bryan Eisenberg & Jeffrey Eisenberg https://www.bryaneisenberg.com/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Wed, 01 Jul 2026 13:20:18 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.bryaneisenberg.com/wp-content/uploads/2025/05/IMG_6622.jpeg Bryan Eisenberg & Jeffrey Eisenberg https://www.bryaneisenberg.com/ 32 32 Your Job Description Is the Same as Everyone Else’s. That’s Why Nobody’s Reading It. https://www.bryaneisenberg.com/job-description-copywriting-company-culture/ Wed, 01 Jul 2026 13:20:15 +0000 https://www.bryaneisenberg.com/?p=3939 I spend a lot of time reading job descriptions I’m not supposed to be reading. I read them the way […]

The post Your Job Description Is the Same as Everyone Else’s. That’s Why Nobody’s Reading It. appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

]]> Your Job Description Is the Same as Everyone Else's. That's Why Nobody's Reading It. Bryan Eisenberg & Jeffrey Eisenberg Your job description is copywriting. Most companies have never treated it that way. Here's what happens when you do. job description copywriting culture Stop Collecting Dead Birds (And Build the Relationships AI Can Never Replace) https://www.bryaneisenberg.com/stop-collecting-dead-birds-relationships-ai-cannot-replace/ Tue, 23 Jun 2026 15:59:35 +0000 https://www.bryaneisenberg.com/?p=3927 A mentor once told Kim Pollok to stop collecting dead birds. Kim had no idea what that meant. Then it […]

The post Stop Collecting Dead Birds (And Build the Relationships AI Can Never Replace) appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

]]> Stop Collecting Dead Birds (And Build the Relationships AI Can Never Replace) Bryan Eisenberg & Jeffrey Eisenberg A mentor once told Kim Pollok to stop collecting dead birds. Kim had no idea what that meant. Then it clicked, and she hasn't stopped using it since. Here's the idea: when someone walks into your office and drops a problem on your desk, they've just handed you a dead bird. You can't do anything with The Skill AI Will Never Replace (And Caroline Harris Davila Has It) https://www.bryaneisenberg.com/the-skill-ai-will-never-replace-and-caroline-harris-davila-has-it/ Tue, 16 Jun 2026 15:41:53 +0000 https://www.bryaneisenberg.com/?p=3922 I was at the midmorning mixer last week when I started writing this post in my head. Somebody in the […]

The post The Skill AI Will Never Replace (And Caroline Harris Davila Has It) appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

]]> The Skill AI Will Never Replace (And Caroline Harris Davila Has It) Bryan Eisenberg & Jeffrey Eisenberg Caroline Harris Davila proved it in politics. Science proved it at networking events. Warmth is the one leadership skill AI will never replace. human connection leadership networking What Your Business Hides Is What Costs You the Most https://www.bryaneisenberg.com/what-your-business-hides-is-what-costs-you-the-most/ Wed, 10 Jun 2026 15:59:39 +0000 https://www.bryaneisenberg.com/?p=3916 I had not planned to bring up the Johari Window. It just came out. I was sitting across from Geneva […]

The post What Your Business Hides Is What Costs You the Most appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

]]> What Your Business Hides Is What Costs You the Most Bryan Eisenberg & Jeffrey Eisenberg The Johari Window isn't just a therapy model. It reveals why businesses hide what costs them trust and what to do about it. The Four Levels of Accountability That Decide Everything https://www.bryaneisenberg.com/the-four-levels-of-accountability-that-decide-everything/ Tue, 02 Jun 2026 16:47:13 +0000 https://www.bryaneisenberg.com/?p=3912 A few years ago, I stopped being accountable to myself. I told myself I was too busy. There were clients, […]

The post The Four Levels of Accountability That Decide Everything appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

]]> The Four Levels of Accountability That Decide Everything Bryan Eisenberg & Jeffrey Eisenberg A few years ago, I stopped being accountable to myself. I told myself I was too busy. There were clients, events, a new business, a book, family obligations, a podcast. I said yes to everything except the things that kept me functional. Sleep. Exercise. Slowing down long enough to actually notice wh The Hiring Advantage Most Entrepreneurs Ignore https://www.bryaneisenberg.com/the-hiring-advantage-most-entrepreneurs-ignore/ Wed, 27 May 2026 00:26:53 +0000 https://www.bryaneisenberg.com/?p=3894 A few months after becoming co-owner of a home care franchise, I was on a call with one of our […]

The post The Hiring Advantage Most Entrepreneurs Ignore appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

]]> The Hiring Advantage Most Entrepreneurs Ignore Bryan Eisenberg & Jeffrey Eisenberg A few months after becoming co-owner of a home care franchise, I was on a call with one of our franchise coaches. She said something I have not forgotten: if you can find a veteran to bring into your office, do it. They are almost always exceptional. I wrote that down. Then I did almost nothing with Working Hard When No One’s Watching: The Lesson No School Teaches https://www.bryaneisenberg.com/working-hard-when-no-ones-watching-the-lesson-no-school-teaches/ Tue, 12 May 2026 17:03:11 +0000 https://www.bryaneisenberg.com/?p=3873 Hunter Leatherman grew up right here in Round Rock. His parents were bankers. He attended Cedar Ridge High School, studied […]

The post Working Hard When No One’s Watching: The Lesson No School Teaches appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

]]> Working Hard When No One's Watching: The Lesson No School Teaches Bryan Eisenberg & Jeffrey Eisenberg Bryan Eisenberg and Hunter Leatherman of Frontier Bank of Texas on the clubhouse lesson every leader needs: work hard when no one is watching. baseball clubhouse The Words You Use Are Costing You More Than You Think https://www.bryaneisenberg.com/the-words-you-use-are-costing-you-more-than-you-think/ Tue, 05 May 2026 17:56:56 +0000 https://www.bryaneisenberg.com/?p=3868 Years ago, our team changed four words on a Dell configurator page. We swapped out “learn more” and replaced it […]

The post The Words You Use Are Costing You More Than You Think appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

]]> The Words You Use Are Costing You More Than You Think Bryan Eisenberg & Jeffrey Eisenberg Years ago, our team changed four words on a Dell configurator page. We swapped out "learn more" and replaced it with "help me choose." That's it. Four words. The result? Millions of dollars in additional revenue that compounded over years. Not because we got smarter. Not because Dell changed its pro They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea. https://www.bryaneisenberg.com/they-want-6th-graders-to-choose-a-career-trina-martin-has-a-better-idea/ Tue, 28 Apr 2026 23:08:31 +0000 https://www.bryaneisenberg.com/?p=3864 What were you going to be when you grew up? I was going to be a few things. So were […]

The post They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea. appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

]]> They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea. Bryan Eisenberg & Jeffrey Eisenberg What were you going to be when you grew up? I was going to be a few things. So were you. By college the plan had changed completely. And then life happened, technology happened, and most of us ended up doing work that didn't exist when we were sitting in a classroom trying to figure out the answer t Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now https://www.bryaneisenberg.com/round-rock-is-quietly-becoming-a-startup-town-what-destin-george-bell-a-million-new-startups-and-vibe-coding-mean-for-founders-right-now/ Tue, 21 Apr 2026 15:29:56 +0000 https://www.bryaneisenberg.com/?p=3856 When Destin George Bell moved from Kentucky to Austin, he slept in his car. He was making eight dollars an […]

The post Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now appeared first on Bryan Eisenberg & Jeffrey Eisenberg.

]]> Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now Bryan Eisenberg & Jeffrey Eisenberg When Destin George Bell moved from Kentucky to Austin, he slept in his car. He was making eight dollars an hour. He had just graduated into the middle of COVID with no savings and no fallback. He called it his "Cortez moment." Burn the boats. No going back. Five years later, he walked onto the Seaso