Bryan Eisenberg & Jeffrey Eisenberg https://www.bryaneisenberg.com/ Professional Speakers, Best Selling Authors, Online Marketing Pioneers Wed, 12 Aug 2026 14:53:44 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.3 https://www.bryaneisenberg.com/wp-content/uploads/2025/05/IMG_6622.jpeg Bryan Eisenberg & Jeffrey Eisenberg https://www.bryaneisenberg.com/ 32 32 Controlling the Controllables: What a Utility Infielder Taught Me About Running a Business https://www.bryaneisenberg.com/controlling-the-controllables-what-a-utility-infielder-taught-me-about-running-a-business/ Wed, 12 Aug 2026 14:45:51 +0000 https://www.bryaneisenberg.com/?p=4012 Randy Johnson threw a perfect game on May 18, 2004, and Matt Kata spent the sixth, seventh, eighth, and ninth […]

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]]> Controlling the Controllables: What a Utility Infielder Taught Me About Running a Business Bryan Eisenberg & Jeffrey Eisenberg A Round Rock Express utility infielder turned commercial lender taught Bryan Eisenberg that attitude, concentration, and effort are the only three things any of us control. controlling the controllables The Video With A Million Views Never Built His Practice. Is Yours Doing The Same? https://www.bryaneisenberg.com/the-video-with-a-million-views-never-built-his-practice-is-yours-doing-the-same/ Tue, 11 Aug 2026 15:14:00 +0000 https://www.bryaneisenberg.com/?p=4006 A million people watched Matt Delgado‘s most famous YouTube video. Zero of them became his patients at Lifespring Chiropractic in […]

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]]> The Story You Never Say Out Loud Is the One That Scales https://www.bryaneisenberg.com/the-story-you-never-say-out-loud-is-the-one-that-scales/ Tue, 04 Aug 2026 18:23:33 +0000 https://www.bryaneisenberg.com/?p=3999 She Was Mopping the Floor Last Week Monica von Waaden runs a nonprofit that feeds more than 5,000 kids a […]

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]]> The Story You Never Say Out Loud Is the One That Scales Bryan Eisenberg & Jeffrey Eisenberg Monica von Waaden didn't build a nonprofit from a plan. She built it from a memory. Here's why that's the only kind of leadership that actually scales. leadership story scaling Just Show Up. The Plan Will Find You. https://www.bryaneisenberg.com/just-show-up-the-plan-will-find-you/ Thu, 30 Jul 2026 20:05:26 +0000 https://www.bryaneisenberg.com/?p=3994 Your heart knows something your head does not. And until you act on it, you will never find out what. […]

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]]> Just Show Up. The Plan Will Find You. Bryan Eisenberg & Jeffrey Eisenberg Your heart knows something your head does not. And until you act on it, you will never find out what. I sat down recently with Lucia Murguia, Business Development at KPA Engineers in Georgetown, Texas, and co-founder of the Round Rock Young Professionals council. By any rational measure, almost noth When the Culture Says One Thing and the Business Does Another https://www.bryaneisenberg.com/business-alignment-values-culture-strategy/ Tue, 21 Jul 2026 17:24:30 +0000 https://www.bryaneisenberg.com/?p=3974 Lindsay Shappee was sitting in a sales meeting when the presenter got to the part about “family first.” The company’s […]

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]]> When the Culture Says One Thing and the Business Does Another Bryan Eisenberg & Jeffrey Eisenberg The best people feel misalignment before anyone names it. Bryan Eisenberg on why alignment -- not strategy -- is the thing most businesses get wrong. business alignment values culture The Hire AI Cannot Make https://www.bryaneisenberg.com/values-alignment-hiring-culture-ai/ Wed, 15 Jul 2026 16:28:04 +0000 https://www.bryaneisenberg.com/?p=3967 A few weeks ago, I shared a post about job descriptions as the first chapter of your company’s story, triggered […]

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]]> The Hire AI Cannot Make Bryan Eisenberg & Jeffrey Eisenberg AI can write a resume. It cannot fake lighting up. Bryan Eisenberg on why values alignment is the only hiring signal that actually matters. values alignment hiring culture Take Yourself Off the Clearance Rack https://www.bryaneisenberg.com/take-yourself-off-the-clearance-rack/ Tue, 14 Jul 2026 15:47:22 +0000 https://www.bryaneisenberg.com/?p=3952 Priscilla Kenny was charging four dollars for a dessert American Airlines would later pay nine for. Same dessert. Same two […]

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]]> Your Core Story Is the Only Thing AI Can’t Replace https://www.bryaneisenberg.com/core-story-tiktok-business-storytelling/ Wed, 08 Jul 2026 13:28:18 +0000 https://www.bryaneisenberg.com/?p=3948 Ennis Wright grew up off Chandler Creek in Round Rock, went to Stony Point High School, played football, graduated from […]

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]]> Your Core Story Is the Only Thing AI Can't Replace Bryan Eisenberg & Jeffrey Eisenberg AI can write your copy, schedule your posts, and optimize your spend. The one thing it can't do is tell your story. That's where the money is now. core story business storytelling Your Job Description Is the Same as Everyone Else’s. That’s Why Nobody’s Reading It. https://www.bryaneisenberg.com/job-description-copywriting-company-culture/ Wed, 01 Jul 2026 13:20:15 +0000 https://www.bryaneisenberg.com/?p=3939 I spend a lot of time reading job descriptions I’m not supposed to be reading. I read them the way […]

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]]> Your Job Description Is the Same as Everyone Else's. That's Why Nobody's Reading It. Bryan Eisenberg & Jeffrey Eisenberg Your job description is copywriting. Most companies have never treated it that way. Here's what happens when you do. job description copywriting culture Stop Collecting Dead Birds (And Build the Relationships AI Can Never Replace) https://www.bryaneisenberg.com/stop-collecting-dead-birds-relationships-ai-cannot-replace/ Tue, 23 Jun 2026 15:59:35 +0000 https://www.bryaneisenberg.com/?p=3927 A mentor once told Kim Pollok to stop collecting dead birds. Kim had no idea what that meant. Then it […]

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]]> Stop Collecting Dead Birds (And Build the Relationships AI Can Never Replace) Bryan Eisenberg & Jeffrey Eisenberg A mentor once told Kim Pollok to stop collecting dead birds. Kim had no idea what that meant. Then it clicked, and she hasn't stopped using it since. Here's the idea: when someone walks into your office and drops a problem on your desk, they've just handed you a dead bird. You can't do anything with