<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	 xmlns:media="http://search.yahoo.com/mrss/" >

<channel>
	<title>Bryan Eisenberg &amp; Jeffrey Eisenberg</title>
	<atom:link href="http://www.bryaneisenberg.com/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.bryaneisenberg.com/</link>
	<description>Professional Speakers, Best Selling Authors, Online Marketing Pioneers</description>
	<lastBuildDate>Wed, 10 Jun 2026 16:01:46 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://www.bryaneisenberg.com/wp-content/uploads/2025/05/IMG_6622.jpeg</url>
	<title>Bryan Eisenberg &amp; Jeffrey Eisenberg</title>
	<link>https://www.bryaneisenberg.com/</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>What Your Business Hides Is What Costs You the Most</title>
		<link>https://www.bryaneisenberg.com/what-your-business-hides-is-what-costs-you-the-most/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Wed, 10 Jun 2026 15:59:39 +0000</pubDate>
				<category><![CDATA[Conversation]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Revenue Blind Spots]]></category>
		<category><![CDATA[Stories We Sell]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3916</guid>

					<description><![CDATA[<p>I had not planned to bring up the Johari Window. It just came out. I was sitting across from Geneva [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/what-your-business-hides-is-what-costs-you-the-most/">What Your Business Hides Is What Costs You the Most</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/grGseLXv3qg" duration="1902">
			<media:player url="https://www.youtube.com/embed/grGseLXv3qg" />
			<media:title type="html">What Your Business Hides Is What Costs You the Most Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">The Johari Window isn&#039;t just a therapy model. It reveals why businesses hide what costs them trust and what to do about it.</media:description>
			<media:thumbnail url="https://www.bryaneisenberg.com/wp-content/uploads/2026/06/grgselxv3qg.jpg" />
			<media:keywords></media:keywords>
		</media:content>
	</item>
		<item>
		<title>The Four Levels of Accountability That Decide Everything</title>
		<link>https://www.bryaneisenberg.com/the-four-levels-of-accountability-that-decide-everything/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 02 Jun 2026 16:47:13 +0000</pubDate>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3912</guid>

					<description><![CDATA[<p>A few years ago, I stopped being accountable to myself. I told myself I was too busy. There were clients, [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/the-four-levels-of-accountability-that-decide-everything/">The Four Levels of Accountability That Decide Everything</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/qtUM6EBV87A" duration="1684">
			<media:player url="https://www.youtube.com/embed/qtUM6EBV87A" />
			<media:title type="html">The Four Levels of Accountability That Decide Everything Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">A few years ago, I stopped being accountable to myself. I told myself I was too busy. There were clients, events, a new business, a book, family obligations, a podcast. I said yes to everything except the things that kept me functional. Sleep. Exercise. Slowing down long enough to actually notice wh</media:description>
			<media:thumbnail url="https://www.bryaneisenberg.com/wp-content/uploads/2026/06/qtum6ebv87a.jpg" />
			<media:keywords></media:keywords>
		</media:content>
	</item>
		<item>
		<title>The Hiring Advantage Most Entrepreneurs Ignore</title>
		<link>https://www.bryaneisenberg.com/the-hiring-advantage-most-entrepreneurs-ignore/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Wed, 27 May 2026 00:26:53 +0000</pubDate>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Local]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3894</guid>

					<description><![CDATA[<p>A few months after becoming co-owner of a home care franchise, I was on a call with one of our [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/the-hiring-advantage-most-entrepreneurs-ignore/">The Hiring Advantage Most Entrepreneurs Ignore</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/vBjYfrRLvhM" duration="1433">
			<media:player url="https://www.youtube.com/embed/vBjYfrRLvhM" />
			<media:title type="html">The Hiring Advantage Most Entrepreneurs Ignore Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">A few months after becoming co-owner of a home care franchise, I was on a call with one of our franchise coaches. She said something I have not forgotten: if you can find a veteran to bring into your office, do it. They are almost always exceptional. I wrote that down. Then I did almost nothing with</media:description>
			<media:thumbnail url="https://www.bryaneisenberg.com/wp-content/uploads/2026/05/vbjyfrrlvhm.jpg" />
			<media:keywords></media:keywords>
		</media:content>
	</item>
		<item>
		<title>Working Hard When No One&#8217;s Watching: The Lesson No School Teaches</title>
		<link>https://www.bryaneisenberg.com/working-hard-when-no-ones-watching-the-lesson-no-school-teaches/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 12 May 2026 17:03:11 +0000</pubDate>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3873</guid>

					<description><![CDATA[<p>Hunter Leatherman grew up right here in Round Rock. His parents were bankers. He attended Cedar Ridge High School, studied [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/working-hard-when-no-ones-watching-the-lesson-no-school-teaches/">Working Hard When No One&#8217;s Watching: The Lesson No School Teaches</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/iggYezTCHts" duration="1503">
			<media:player url="https://www.youtube.com/embed/iggYezTCHts" />
			<media:title type="html">Working Hard When No One&#039;s Watching: The Lesson No School Teaches Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">Bryan Eisenberg and Hunter Leatherman of Frontier Bank of Texas on the clubhouse lesson every leader needs: work hard when no one is watching.</media:description>
			<media:thumbnail url="https://www.bryaneisenberg.com/wp-content/uploads/2026/05/iggyeztchts-1.jpg" />
			<media:keywords>baseball clubhouse</media:keywords>
		</media:content>
	</item>
		<item>
		<title>The Words You Use Are Costing You More Than You Think</title>
		<link>https://www.bryaneisenberg.com/the-words-you-use-are-costing-you-more-than-you-think/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 05 May 2026 17:56:56 +0000</pubDate>
				<category><![CDATA[Ad Continuity]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Scent]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3868</guid>

					<description><![CDATA[<p>Years ago, our team changed four words on a Dell configurator page. We swapped out &#8220;learn more&#8221; and replaced it [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/the-words-you-use-are-costing-you-more-than-you-think/">The Words You Use Are Costing You More Than You Think</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/5HgocpZJnnQ" duration="1753">
			<media:player url="https://www.youtube.com/embed/5HgocpZJnnQ" />
			<media:title type="html">The Words You Use Are Costing You More Than You Think Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">Years ago, our team changed four words on a Dell configurator page. We swapped out &#34;learn more&#34; and replaced it with &#34;help me choose.&#34; That&#039;s it. Four words. The result? Millions of dollars in additional revenue that compounded over years. Not because we got smarter. Not because Dell changed its pro</media:description>
			<media:thumbnail url="https://www.bryaneisenberg.com/wp-content/uploads/2026/05/5hgocpzjnnq.jpg" />
			<media:keywords></media:keywords>
		</media:content>
	</item>
		<item>
		<title>They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea.</title>
		<link>https://www.bryaneisenberg.com/they-want-6th-graders-to-choose-a-career-trina-martin-has-a-better-idea/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 28 Apr 2026 23:08:31 +0000</pubDate>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3864</guid>

					<description><![CDATA[<p>What were you going to be when you grew up? I was going to be a few things. So were [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/they-want-6th-graders-to-choose-a-career-trina-martin-has-a-better-idea/">They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea.</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/65DZOOMBwvg" duration="1545">
			<media:player url="https://www.youtube.com/embed/65DZOOMBwvg" />
			<media:title type="html">They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea. Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">What were you going to be when you grew up? I was going to be a few things. So were you. By college the plan had changed completely. And then life happened, technology happened, and most of us ended up doing work that didn&#039;t exist when we were sitting in a classroom trying to figure out the answer t</media:description>
			<media:thumbnail url="https://www.bryaneisenberg.com/wp-content/uploads/2026/04/65dzoombwvg.jpg" />
			<media:keywords></media:keywords>
		</media:content>
	</item>
		<item>
		<title>Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now</title>
		<link>https://www.bryaneisenberg.com/round-rock-is-quietly-becoming-a-startup-town-what-destin-george-bell-a-million-new-startups-and-vibe-coding-mean-for-founders-right-now/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 21 Apr 2026 15:29:56 +0000</pubDate>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Startups]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3856</guid>

					<description><![CDATA[<p>When Destin George Bell moved from Kentucky to Austin, he slept in his car. He was making eight dollars an [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/round-rock-is-quietly-becoming-a-startup-town-what-destin-george-bell-a-million-new-startups-and-vibe-coding-mean-for-founders-right-now/">Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/eKOYiZE0iy8" duration="2147">
			<media:player url="https://www.youtube.com/embed/eKOYiZE0iy8" />
			<media:title type="html">Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now Bryan Eisenberg &#38;amp; Jeffrey Eisenberg</media:title>
			<media:description type="html">When Destin George Bell moved from Kentucky to Austin, he slept in his car. He was making eight dollars an hour. He had just graduated into the middle of COVID with no savings and no fallback. He called it his &#34;Cortez moment.&#34; Burn the boats. No going back. Five years later, he walked onto the Seaso</media:description>
			<media:thumbnail url="https://www.bryaneisenberg.com/wp-content/uploads/2026/04/ekoyize0iy8.jpg" />
			<media:keywords></media:keywords>
		</media:content>
	</item>
		<item>
		<title>What a $100M Bike Company Taught Me About Living To Be Like Amazon</title>
		<link>https://www.bryaneisenberg.com/what-a-100m-bike-company-taught-me-about-living-to-be-like-amazon/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 16:20:25 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Startups]]></category>
		<category><![CDATA[Stories We Sell]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3836</guid>

					<description><![CDATA[<p>Some conversations feel like finding a page you didn&#8217;t know was missing from your own book. That&#8217;s what happened when [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/what-a-100m-bike-company-taught-me-about-living-to-be-like-amazon/">What a $100M Bike Company Taught Me About Living To Be Like Amazon</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/Q-Ps2yl5X64" duration="2005">
			<media:player url="https://www.youtube.com/embed/Q-Ps2yl5X64" />
			<media:title type="html">What a $100M Bike Company Taught Me About Living To Be Like Amazon by @TheGrok</media:title>
			<media:description type="html">Some conversations feel like finding a page you didn&#039;t know was missing from your own book. That&#039;s what happened when I sat down with Mathias Ihlenfeld on the Rock Solid Round Rock Business Leaders podcast. He came here from Germany to play tennis. Arrived in the United States with three tennis rack</media:description>
			<media:thumbnail url="https://www.bryaneisenberg.com/wp-content/uploads/2026/04/q-ps2yl5x64.jpg" />
			<media:keywords></media:keywords>
		</media:content>
	</item>
		<item>
		<title>You Don’t Have a Marketing Problem. You Have an Alignment Problem.</title>
		<link>https://www.bryaneisenberg.com/you-dont-have-a-marketing-problem-you-have-an-alignment-problem/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Wed, 08 Apr 2026 20:25:11 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3833</guid>

					<description><![CDATA[<p>Most companies think they’re misfiring because of marketing. They’re not. They’re misaligned. The dangerous part is they don’t feel it [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/you-dont-have-a-marketing-problem-you-have-an-alignment-problem/">You Don’t Have a Marketing Problem. You Have an Alignment Problem.</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
	</item>
		<item>
		<title>She Built a Business Designed to Lose Customers. That&#8217;s Why She&#8217;s Winning.</title>
		<link>https://www.bryaneisenberg.com/she-built-a-business-designed-to-lose-customers-thats-why-shes-winning/</link>
		
		<dc:creator><![CDATA[Bryan Eisenberg]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 17:06:39 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Interview]]></category>
		<category><![CDATA[Podcast]]></category>
		<guid isPermaLink="false">https://www.bryaneisenberg.com/?p=3830</guid>

					<description><![CDATA[<p>I said it out loud in the middle of the interview, and I meant it as a joke. But it [&#8230;]</p>
<p>The post <a href="https://www.bryaneisenberg.com/she-built-a-business-designed-to-lose-customers-thats-why-shes-winning/">She Built a Business Designed to Lose Customers. That&#8217;s Why She&#8217;s Winning.</a> appeared first on <a href="https://www.bryaneisenberg.com">Bryan Eisenberg &amp; Jeffrey Eisenberg</a>.</p>
]]></description>
		
		
		
		
		<media:content url="https://www.youtube.com/embed/EdesXNILdvY" duration="1570">
			<media:player url="https://www.youtube.com/embed/EdesXNILdvY" />
			<media:title type="html">She Built a Business Designed to Lose Customers. That&#039;s Why She&#039;s Winning. by @TheGrok</media:title>
			<media:description type="html">I said it out loud in the middle of the interview, and I meant it as a joke. But it wasn&#039;t really a joke. Mary Parker had just told me that her goal is to get most of her clients out of her office in six months or less. And I said: &#34;It&#039;s better business model the other way around, though.&#34; She laugh</media:description>
			<media:thumbnail url="https://www.bryaneisenberg.com/wp-content/uploads/2026/04/edesxnildvy.jpg" />
			<media:keywords></media:keywords>
		</media:content>
	</item>
	</channel>
</rss>
