Powered by Buick’s 3.6L V-6 engine delivering an SAE-certified 310 hp and 266 lb-ft of torque, the 2020 Enclave delivers spirited performance fitting of the Sport Touring’s flowing exterior design.

The 2020 Enclave features updates for added comfort, as well as convenience technology that includes Buick’s next generation infotainment system. This new 8-inch diagonal touchscreen comes standard on all trim levels and offers features such as available connected navigation1. The system is capable of supporting SiriusXM with 360L2(if equipped), which combines satellite and streaming to deliver more channels and content to Buick drivers and their passengers. Other new tech additions include available new HD Rear Vision Camera and HD Surround Vision systems and a new, four-way power lumbar seat adjuster with a driver and front passenger massage feature that is standard on the Premium and Avenir models.

“Buyers are choosing the Buick Enclave because it is everything they want in a premium crossover with its distinct styling, quality and driving dynamics,” said Phil Brook, vice president of Buick and GMC marketing. “For the 2020 model year, we’re upping the comfort with available massaging seats, bringing in a new and different look for customers with Sport Touring and enhancing our in-vehicle technology to provide more of what these customers want.”

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“Our goal with Marketplace is to help make everyday tasks as easy as possible for our customers so they can focus on enjoying time spent in their vehicles,” said Rick Ruskin, Marketplace Line of Business leader, Buick. “Bringing the ExxonMobil pay for fuel functionality right on the touchscreen of our vehicles is the latest advancement of this platform, allowing drivers to easily access Speedpass+ and securely pay for gas while inside their car.”

This service is ExxonMobil’s first fully embedded in-vehicle fuel payment offering and requires fewer steps than other fuel payment features on the market. To use the platform to pay at the pump, users will first press the ExxonMobil icon within Marketplace, which identifies the station location. The driver will be prompted to select the pump number and confirm their payment method. The pump will be activated and they can start fueling.

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“Avenir sales have exceeded our expectations,” said Phil Brook, vice president, Buick and GMC Marketing. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.”

Half of all Regal Sportback buyers are choosing the top trim level, and within the midsize car segment demand is growing for more premium vehicles. Over the past four years, demand has risen 30 percent for midsize cars priced from $30,000 to $40,000, reflecting the increasing customer demand for more luxury, convenience and safety without compromising overall value.

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Buick’s family of three SUVs fueled the brand’s first-quarter growth, with Encore sales surging in the U.S. and Canada and strong Enclave sales in Mexico. Encore had its best retail sales quarter ever in the U.S., and Encore retail sales were up 32 percent year over year in Canada. The 2018 Enclave launch momentum continues to build, bringing in a growing number of new Buick customers and more affluent customers in the first quarter, with U.S. average transaction prices (ATPs) up more than $5,000 year over year. Total Enclave sales in North America were up 8 percent year over year in the first quarter.

Enclave’s shift upward in the market demonstrates the early popularity of Avenir, Buick’s new luxury sub-brand. More than 22 percent of Enclave North American retails sales have been Avenir models. An Avenir variant of the GL8 is also showing early success in China, while the LaCrosse Avenir just entered the market globally.

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“The Envision brings a tremendous growth opportunity for the Buick brand,” said Sam Russell, Buick marketing director. “The new pricing strategy not only puts the Envision in the heart of the industry’s largest segment, but also better positions it in relation to Encore, our top-selling nameplate.”

Nearly 60 percent of all Encore buyers come from outside General Motors. These new-to-Buick customers are increasingly return buyers, with nearly half of them likely to trade in their vehicle to buy another Buick SUV. In addition to attracting new customers to the Buick brand, the 2019 Envision is designed with these existing Encore customers’ evolving needs and preferences in mind.

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“Nine out of ten LaCrosse buyers are choosing one of the top two trim levels — customers are signaling they want more from Buick,” said Duncan Aldred, vice president of Global Buick and GMC. “With even more content and an elegant look, Avenir adds a unique name and appearance for those who want the best of our attainable luxury.”

Like the Enclave Avenir, the LaCrosse Avenir’s design details were channeled from our award-winning concept cars for a more dramatic look, expressed through a unique three-dimensional mesh upper and lower grille paired with chrome wings. Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel or available 20-inch Midnight Silver wheels create a commanding road presence and complement the LaCrosse’s timeless design.

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Buick’s three new jewel-toned exterior colors — Rioja Red Metallic, Dark Moon Blue Metallic and Carrageen Metallic — align with customer preferences and color trends showing up globally in other industries, including interior design and fashion.

“Color is back,” says Catherine Black, lead designer of Buick’s Color and Trim Studio. “While 80 percent of the exterior colors purchased globally are neutrals — black, silver or grey — many customers are starting to move away from these neutral tones and have an appetite for entirely different colors like dark navy and maroon.” In a segment with limited options, Cascada combines luxury features and additional on-trend color options at an attainable price to give style-conscious buyers more reasons to reconsider Buick.

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The 2018 Regal GS advances the nameplate with 51 more horsepower than the model it replaces, more refined transmission and AWD technology, all-new, heated/cooled and massaging performance seats and the added functionality and style of a five-door sportback design. Starting at $39,990 with destination charges, the Regal GS offers luxury features at a price more attainable than competitors from Audi and BMW.

“This is a sport sedan designed for everyday driving, but one that makes every drive special,” said Duncan Aldred, vice president, Global Buick and GMC. “The new Regal GS is in the sweet spot of the market: more refined and luxurious than the mainstream, more value for the price with style and premium features on par with higher-end competitors, and with standard features like AWD with active twin clutch and a rear sportback design that will surprise customers with its usefulness.”

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This new eAssist system, when coupled with the four-cylinder engine, has a 19 percent increase in city fuel economy compared to the LaCrosse’s advanced V-6 and leverages a compact lithium-ion battery pack to provide select benefits found in fully electric vehicles, such as torque-assisted launch, energy-saving regenerative braking and exceptionally smooth stop/start. It will be the standard powertrain for the 2018 LaCrosse, which goes on sale this fall.

“Executing innovative technologies in an approachable and meaningful way is core to Buick,” said Duncan Aldred, vice president, Global Buick and GMC. “By adding the eAssist system to the LaCrosse, our technology flagship, we are making electrification accessible to our customers as we chart our course to the future of mobility."

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Within a visually lower and slimmer body, the Enclave boasts more interior space. The third row alone offers 5.6 more inches of standard legroom than an Acura MDX, 4.5 inches more than an Audi Q7 and nearly three inches more than an Infiniti QX60. The new Enclave also features a longer wheelbase than the previous generation, yet its turning circle is 1.4 feet tighter than before, pairing the space customers need with added maneuverability.

“Enclave was introduced as a game-changer for the Buick brand and has since become one of our most successful and important vehicles,” said Duncan Aldred, vice president, Global Buick and GMC. “It set the tone for a more progressive Buick, helping change perception for us and serving as the standard-bearer of what our products stand for: smart, stylish luxury.”

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