Clearwater, FL (PRWEB) December 18, 2006

PostcardMania, the nation’s fastest growing privately-held postcard marketing company, won two awards of merit from The 36th Annual Creativity Awards for its acumen in helping other companies expand through direct mail marketing.

First held in 1970, the Creativity Annual Awards (www.creativityawards.com) has developed into one of the most respected design competitions worldwide. In this 2006 competition, nearly 3,000 entries from around the globe were received — from 38 states and 29 countries. The Creativity Awards will showcase their pick of the freshest talent and latest advertising trends in a 400-page full color publication called The Creativity Annual. The Creativity Annual will be released for sale in the summer of 2007 at bookstores.

PostcardMania won two Certificates of Merit for its newly designed Information Pack and its Direct Mail Survival Guide. The PostcardMania Info Pack is a packet that contains samples of various types of printing that the company offers, as well as information about other services that it offers. The direct mail survival guide, called the Direct Mail Tips for Great Success, is an information and advice packet that is sent to customers when they place their order with information within designed to aid them in the success of using PostcardMania’s postcard campaigns.

“PostcardMania has always been about helping companies grow using direct mail postcards,” said Joy Gendusa, CEO of PostcardMania. “It’s important to us that people understand the process so they can be in the driver’s seat with their marketing — plus we’re pretty excited to be in the upcoming Creativity Annual.”

PostcardMania has won many awards for its creativity and marketing farsightedness, such as the MarCom International Awards (www.marcomawards.com), the Stevie® Awards (www.stevieawards.com) and in 2005, the renowned Inc 500 List (www.inc.com/resources/inc500/2005).

In each award, PostcardMania’s CEO says the elemental theme has always been how it can utilize its marketing expertise to help companies grow.

About PostcardMania:

Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. Today it is on a million-revenue run rate and employs over 140 people. PostcardMania was the first full-service postcard direct-mail marketing company to market to general businesses nationwide and help them expand through the use of direct mail marketing techniques. Its services include graphic design, printing, highly-targeted mailing list acquisition and mailing services with free marketing advice. Visit its web site at www.postcardmania.com.

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Clearwater, FL (PRWEB) November 27, 2006

The slowdown in housing has begun to take a toll on the overall economy according to the November Economic Outlook issued by Freddie Mac on November 8 (source: www.MortgageNewsDaily.com). To help the mortgage industry stay ahead of volatile mortgage trends, PostcardMania will be hosting a free teleseminar with Doran Aldana of Power of Choice Coaching International for Mortgage Professionals on December 7, 2006 at 1:30pm EST. The subject will be “How to Grow Your Mortgage Business Using Direct Mail.”

Doren Aldana, author of “21 Secrets of Superstar Mortgage Brokers and Loan Officers” will interview Joy Gendusa, founder of PostcardMania (www.postcardmania.com) on a live 60-minute Teleseminar Interview. “This totally uncut and unedited live interview will reveal the time-tested truths about how mortgage professionals can profit from direct mail using high-response low-cost postcards” said Aldana.

Mortgage professionals can confirm their attendance to the 60-minute Free “Direct Mail Secrets” Teleseminar, scheduled for Thursday, Dec. 7th, 2006 at 10:30 AM PST/1:30 PM EST at: http://www.mortgagemarketingcoach.com/postcardmania-yesorno.html. Brokers with specific questions should register early and submit their inquiries. The top seven concerns will be culled from the registrations and presented to Joy Gendusa to answer during the teleseminar.

About PostcardMania:

Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. Today they are on a million-dollar-revenue run rate and employ over 135 people. PostcardMania was the first full-service postcard direct-mail marketing company to market to general businesses nation-wide and help them expand through the use of direct mail marketing techniques. Their services include graphic design, printing, highly-targeted mailing list acquisition and mailing services with FREE marketing advice. Visit their web site at www.postcardmania.com

About Doran Aldana and Power Choice Coaching:

Doren Aldana, author of the “21 Secrets of Superstar Mortgage Brokers and Loan Officers”, has been helping entrepreneurs and sales people grow and prosper since 2003. In 2005, Doren decided to customize his proven business success coaching model specifically for the mortgage industry. As an experienced business consultant with Power of Choice Coaching, one of the nation’s leading consulting firms for the mortgage industry, Doren has worked with hundreds of mortgage professionals to improve business processes, select and implement cutting-edge marketing technologies, and develop strategies and initiatives with successful results. Visit Doran’s website at www.mortgagemarketingcoach.com

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Clearwater, FL (PRWEB) October 30, 2006

Joy Gendusa, CEO of PostcardMania – the nation’s fastest-growing direct mail postcard marketing firm – announced the hire of Design Styles Inc. (DSI) to design her new corporate headquarters. DSI is an award-winning architectural design firm located in Clearwater, Florida. The motif behind Gendusa’s new building is to inspire her employees and create for them a home away from home.

The design spotlights focus on making the spaces as comfortable as possible for the employees giving them some of the amenities of home including a gym, nursery, lounge areas with sofas near the open cafeteria with a kitchen for food preparation and covered outdoor Lanai’s on both office floors. The overall design is intended to give the people of Postcard Mania a fun, creative and high energy workplace that is highly motivating.

“If my employees are giving me eight to ten hours of their day, I want them to be comfortable and enjoy the atmosphere while doing it,” said Gendusa. “DSI came highly recommended to me as the firm that could design that into reality.”

The 22,800 sq. ft. building will consist of:

    Two stories of office space over two stories of parking allowing for approximately 160 vehicles

    An exterior urban industrial design intended to emulate a New York style warehouse circa 1920

    An interior that is an open, colorful and high energy avant-garde world with cost efficient materials such as exposed block walls, exposed mechanical systems and stained concrete floors.

The differences in the interior and the exterior styles highlight the intensity of the interior work spaces. Great consideration has been given to the building design to ensure that the space allows the proper workflow throughout the office with regard to the different departments and divisions.

Andy Dohmen, AIA and Peter Fertig, Associate AIA, partnered in 1998 to form what is now known as Design Styles, Inc. Since its beginning, the firm has experienced tremendous growth in many areas including its size, services and client base.

About PostcardMania:

Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. Today they are on a million-dollar-revenue run rate and employ over 135 people. PostcardMania was the first full-service postcard direct-mail marketing company to market to general businesses nation-wide and help them expand through the use of direct mail marketing techniques. Their services include graphic design, printing, highly-targeted mailing list acquisition and mailing services with free marketing advice. Visit their web site at www.postcardmania.com

About Design Styles:

Design Styles, Inc. (DSI) is dedicated to the creation of creative, functional architectural design of custom homes, remodels and commercial projects for individuals, builders and developers. Since their establishment in 1998, the full-service, award-winning firm has proven its reputation of excellence with their continuous growth and annual revenue increases. Today, they employ over 20 people and have more than doubled their annual revenue over the last two years. For more information, visit www.designstylesinc.com

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Clearwater, FL (PRWEB) October 23, 2006

The Web Marketing Association’s WebAwards named the winners in its 10th annual international WebAwards competition. Among them was PostcardMania, receiving the Business to Business Marketing Standard of Excellence. The WebAwards recognizes the best websites in 96 different industries and is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful website.

This is PostcardMania’s third award for its website development and content. The objective of www.postcardmania.com is three-fold: 1) to give viewers a wealth of marketing data in order to help them be in the driver’s seat with regards to their marketing campaigns; 2) to impress on viewers that PostcardMania is a full-service postcard direct mail marketing company and a result-driven company that has a true concern for the overall economy of the nation by 3) imparting to all visitors that they can be causative over their income and expansion by understanding marketing basics.

“Our website was designed to give our customers and prospects a wealth of marketing data to help them get the best return on investment on their direct mail marketing campaigns,”” said CEO of PostcardMania, Joy Gendusa; “We win when our customers reap the benefits they want from their mailings.””

About PostcardMania:

Hailed as one of the 500 fastest growing privately-held companies in the USA by Inc. Magazine, PostcardMania was founded by Joy Gendusa in 1998, her only assets a computer and a phone. Today they are on a million-dollar-revenue run rate and employ over 135 people. PostcardMania was the first full-service postcard direct-mail marketing company to market to general businesses nation-wide and help them expand through the use of direct mail marketing techniques. Their services include graphic design, printing, highly-targeted mailing list acquisition and mailing services with FREE marketing advice. Visit their web site at www.postcardmania.com

About the WebAwards:

Founded by the Web Marketing Association in 1997, the WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful website. The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today. Beyond validation, entrants benefit from a website assessment by a professional judging panel, which provides specific feedback on how each site ranks against standards of excellence. For more information, visit www.webaward.org.

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Ft. Meyers, FL (PRWEB) August 11, 2010

Florida based mailing list company, Mailing Lists Direct, is providing highly targeted marketing lists for troubled Gulf Coast businesses in an effort to help bring back the Gulf Coast economy.

It is no secret that the gulf coastal areas, well-known for their beaches and tourist attractions, have been hurt by the recent Deepwater Horizon oil spill that occurred on April 20, 2010.

To assist in the cleanup efforts, Mailing Lists Direct is helping contractors promote their services to local businesses by providing mailing lists that are specifically targeted to Gulf Coast areas. The company also provides marketing list information to local businesses seeking to assure tourists that their beaches are clean and in good shape.

Michael Sklorenko, CEO of Mailing Lists Direct, is a long time resident of Florida and understands the needs of gulf coast businesses. His company has thousands of clients, from sole proprietors to Fortune 1000 companies.

“Because our solutions are based on a thorough understanding of your goals, we can guide you through every step of a direct marketing project from initial planning to execution and final results analysis,” says Sklorenko.

Not only does the company offer highly targeted mailing lists, but they also provide a consultative approach that brings solutions to its customers that can have an immediate impact on their business.

“Our goal is to develop effective partnerships with our clients … To help our customers achieve complete success, we utilize a consultative approach and focus on understanding the overall business goals.”

Sklorenko emphasizes that his company can provide tested solutions that will make an immediate impact on business with customers working on a partnership basis using a consultative approach to help customers achieve complete success.

Through its one-on-one approach and with its state of the art data hygiene solutions it can enable businesses to significantly improve data quality, eliminate wasted postage and make promotional campaigns more effective and less costly.

Mailing Lists Direct, a division of Alesco Data Group, is a leading provider of direct mailing lists and database services. Thousands of customers (from Fortune 1000 to small-office/home-office and individual salespeople) use their products and services to find new customers, increase revenue, reduce selling costs and grow profits.

The company offers businesses a very different and unique approach to buying mailing lists. They believe that a well planned and properly executed direct marketing campaign can provide an important competitive edge in today’s ever-changing business world.

Their knowledgeable staff will listen carefully to the needs of their clients and then provide superior list recommendations that will produce results and enable cost-effective solutions for business growth.

More About Mailing Lists Direct:

Mailing Lists Direct is a full service mailing list company that believes that a well planned and properly executed direct marketing campaign can provide an important competitive edge in today’s ever-changing business world. For more information on how to launch a successful direct mailing list campaign, call toll free at 1.866.692.1534.

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The DataWidget – New Mailing List Tool for Digital Printers

Scottsdale, Arizona (PRWEB) July 14, 2010

LeadsPlease, a printing industry leader in web-to-print and direct mail solutions, announces the launch of the revolutionary DataWidget http://www.thedatawidget.com.

The DataWidget is free to install into any web-to-print application and enables digital printers with web-to-print ecommerce sites to quickly start selling targeted mailing lists online to their customers. Its easy to use revolutionary patent-pending technology is quick to install, there are no setup fees, contracts or commitments and instant margins can be made – enabling seamless prospecting and direct-mail campaigns for local marketing.

The printer sells mailing lists on their ecommerce site at retail prices, but are only charged wholesale prices after the sale has been made = instant margins.

The plug-and-play widget provides real-time maps, counts, quotes and access to a free ‘list preview’ tool before purchase and boasts unrivalled speed and usability.

The DataWidget

“The Data Widget is the most dynamic and flexible tool to make customers marketing efforts cost effective and profitable. It’s economical, quick & very simple to use making it the first choice for our customer’s online data purchasing needs.”

Todd Gordner/President & CEO – PrintNow Technologies

The DataWidget is a must-have direct marketing tool that gives printers and users a fresh and effortless way to prospect for new customers and build targeted mailing lists online. The clever but simple design is easy to navigate, so a user of any level can quickly find the perfect leads and mailing lists for any type of direct mail campaign. Try it now for free.

The DataWidget houses two of the largest and most superior Consumer and Business databases in the USA, so users can build affordable and reliable consumer or business mailing lists for local or national, B2B or B2C marketing campaigns.

The DataWidget is the perfect prospecting tool for franchises, retail stores, mortgage & insurance brokers, real estate agents, home services, schools and restaurants etc.

The DataWidget is written in JavaScript & CSS, so there’s minimal integration work and it’s quick and easy to install into any web-to-print application. The free integration guide and free technical support allows printers to quickly and easily embed this superb mailing list and data mining tool into their website and start selling mailing lists online in days.

For additional information about The DataWidget/or LeadsPlease, please contact Graham Brown – Contact details are below. The DataWidget and LeadsPlease trademark/name/intellectual property is protected by copyright. ©2008 LeadsPlease.com. Patent Pending.

About LeadsPlease:

LeadsPlease, a Scottsdale Arizona based company, specializes in providing unique web-to-print solutions and quality direct marketing mailing lists. LeadsPlease provides users with innovative ways to target sales leads and search for potential new customers, perform free counts and quotes online, and download quality mailing lists online in minutes.

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Some of the best ways to build a list isn’t just by giving away free reports. Joint Ventures are one of the most powerful ways to build a list. The simple way to do this is go through the other websites in your niche and contact the owners selling similar products and services to you.

Once you have a few people you think could be related to your site you now need to contact a couple of them. This will be a simple “capture swap I? on your thank you page from either an opt in form or sales page. What you do it host your competitor’s capture form on one of your thank you pages. You then get them to do the same.

Every time someone get to that thank you page you then have the opportunity for that customer to opt in to your competitor’s list and visa versa. This means you will double your list building efforts and have fresh leads coming in from two sources all in the time it took you to copy and paste some code!

Now you can take this a step further and contact several competitors and do the same for each product you have. You could even maximize your earnings a bit more by also putting links to their products on your thank you pages, for more details visit to www. mailing-lists-profit. com using your affiliate link of course. If you get together with a few other people doing this then you should all see a nice little income and list boost in just a matter of days!

Another simple but effective way is to get together with your competitors (again pick a few people who’s products relate to your niche) and create a mini eCourse. Pick five people and ask them to each write an article. Once again adding the capture form of your competitors on the thank you page and the affiliate links in each week’s article.

Package the articles together so you now have a five week eCourse. Make sure each article is promoting a website (each person will write an article to promote their website or product) and then insert your own affiliate link to that product in to the bottom of the article. Make sure the other people who have written articles do this as well.

Now you each send an article a week to your lists. Very simply you have now boosted your income and list building efforts five fold, as have your competitors. For more details visit to www. email-auto-format. com you should each make commissions from each other’s products so this should be incentive enough to for everyone to send out the eCourse.

If you wanted to take this one step further you could even make your own simple website dedicated to this five week eCourse. Once again adding the capture form of your competitors on the thank you page and the affiliate links in each week’s article.

You can also share this “eCourse template I? with your five competitors, have they each made a new website dedicated to the eCourse and do the same as you. With five people promoting five different websites all interrelated you have a huge and powerful money making and list building tool.

Twitter is a social network that is second only to Facebook. You can use this for social reasons or for online marketing. There are some Twitter marketing secrets that you can use to make your online marketing more successful.

One of the Twitter marketing secrets that you can use to make sure that you get the most out of your online marketing when you are using Twitter is to make as many friends as possible. You can do this by joining groups and clubs on Twitter. You should look to make as many contacts on this site as you can. One of the best Twitter marketing secrets that you can learn is to get contacts. The more contacts you have on your Twitter site, the easier you have it when it comes to online marketing.

Another of the Twitter marketing secrets that you can use is to join groups where your target market is most likely to congregate. When you join these groups, you can then use your online marketing techniques to attract those who join your friendship list towards your product.

Posting links on your Twitter page is one of the biggest Twitter marketing secrets. You should make sure that these links connect to your sales page so that you can procure individuals to buy what you are selling or offering online. Online marketing consists of many different facets. One of the most effective ways to use online marketing, however, is to use a social networking site like Twitter.

Once you have friends, you should not make it obvious that you are practicing online marketing. This is one of the most crucial of all of the Twitter marketing secrets that you can learn. Be sure that you are low key when it comes to marketing online when you are on social networks. Social networks such as Twitter are supposed to be used for social connections.   Those who are using these sites for online marketing in an obvious way appear to be cheesy from the viewpoint of others. If you want to get the most out of your Twitter online marketing experience, then you need to learn this as it is the most basic of all Twitter marketing secrets.

Twitter marketing secrets are not difficult to pick up once you join a site that will help you find out even more secrets to make your online marketing successful. If you want to get the most out of your Twitter experience when it comes to marketing, you should use a website where there are even more secrets revealed on how to use Twitter as a way towards financial success online. By joining one of these sites, you can learn everything you need to learn about Twitter marketing secrets that will help your online marketing work in a very successful way towards helping you when it comes to achieving financial success online. There are millions of people online, learn as much as you can about marketing to them and the right way to do it and you can make quite a bit of money in this venue.

Firstly, for anyone unsure of what RSS stands for it is Real Simple Syndication and while it may seem daunting at first, once you start doing it, you wonder why you thought it was so frightening to begin with.

Email marketing as most internet marketers know, is a very common and effective marketing practice today. Most internet marketers have lists of people’s email addresses stored in an auto-responder. And if these internet marketers are consistent workers, they will email the people on their list at set intervals pre-programmed into their auto-responders. So how can RSS possibly kill email marketing?

Today more and more people use WordPress blogs to make their websites with, simply because it is an easy platform on which to make a website and because it is an interactive medium. Each WordPress blog can have an RSS email subscribe list that people who want to follow a blog’s conversation can subscribe to and receive each and every update.

By interactive medium, I mean that you can ‘talk’ to, and with, your visitors on your blog site and each ‘conversation’ becomes a new entry so it builds up content on your website for you. Anyone who has subscribed to your blog via RSS will receive each new update into their email account or RSS reader account.

If you have a topic of interest to a few people, then a good conversation can be generated with everyone offering opinions on a subject. These blogs make very interesting reading,simply because you can either be a voyeur or a participant. Either way, you can learn a great deal from others who are willing to share their knowledge on a topic of conversation.

It is these RSS subscribe lists that have the potential to kill off email marketing. If you are in someone’s auto-responder to receive their email messages then they will offer you more and more products to buy. In a short time, people get tired of being sold to, so they unsubscribe. Rarely does anyone stay on someone’s list for any length of time.

Having said that there are some brilliant, informative and consistent email lists that people do belong to for years. Paul Myers is one that comes to mind instantly because people like me appreciate his commentary and he doesn’t kill us with buy offerings. There are some others but they are few and far between; but I know I have been on Paul Myers list now consistently for the past 5 years. Many of his subscribers have been on there much longer than I have so that should indicate the difference between a good list and a bad list auto-responder owner

If there is a list owner reading this and who seems to have people subscribe and then unsubscribe quickly, then I suggest that RSS could kill off your list building pretty soon.

RSS gives people the updated information that they originally wanted from you or your product, but removes them from the inconvenience of being hounded by email to buy stuff all the time.

Recently I have noticed the more savvy internet marketers using both. They email their lists with titillating snippets and then send interested readers over to their blogs to receive the freebies or for more information. Perhaps they also su

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Email marketing manager – effective email marketing: email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing.

However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.

Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.