1. Increased overall traffic.

Whenever you add new content to your site on a regular basis, you’ll be able to give your visitors that much more to look at. As you continue, they’ll want to keep coming back to see what you’ve added and you’ll notice a surge in your traffic. Blogs are usually published daily or every few days, so you will have many opportunities to keep your customers coming back. As a bonus, the more time they spend on your site, the more likely they are to buy something

2. Increased Search Engine Rankings.

One of the top reasons to add a corporate blog to your site is that you will increase your chances of getting a higher search engine ranking. The more content you add, the more keywords you’ll have at your disposal and you’ll increase your chances of getting higher up in the rankings. Every day you post you’ll be able to have those new pages indexed so it becomes easier for new customers to find you. After a few weeks of publishing your new blog you should notice that your traffic picks up as a result of your new search engine rankings and listings.

3. Increased customer confidence.

A corporate blog allows you to build a relationship with your customers. They’ll see that there really are people behind the façade. If you properly manage your blog, it is a powerful tool that can really engender a whole new level of trust with your customers. They will see you as a trusted resource and be much more likely to spend more time at your site and to buy more of your products.

4. Increased brand awareness.

The result of all of this time spent on your site and the availability of your content means that you will have a much better shot at building a strong brand and maybe even becoming a household name. With time, you will be able to build a very strong brand that is instantly recognizable.

To make sure that it is recognizable for the right reasons, it is a good idea to think about using a blog management service that can help you avoid missteps. These companies can assist you with SEO and attracting new readers to your blog as well as the process of daily management and important advice to keep your blog on track. This is a must if you have never blogged before and you want to make sure that everything goes smoothly and without a hitch.

Photo Credits: 1

Originally posted 2008-07-21 05:32:41. Republished by Blog Post Promoter

• Ten Tips for Better Corporate Blog Traffic pt 2 Once your readers are sure that your blog is updated often, they will have a reason to continue coming back to check out the new content, because they know that they will find something new every time that they visit. Not only will they bookmark your blog, then, but they......
• Carnival of Corporate Blogging - Building Your Blog Welcome to the February 7, 2009 edition of carnival of corporate blogging. Wayne John presents In what year was the first computer invented? posted at Wayne John, saying, "If someone approached you and asked "In what year was the first computer invented?", would you know the answer? You might......
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• Are You Using Social Networking Enough for Your Corporate Blog? In this day and age, if you want to get the most out of your blog, then you need to do more than simply write in it. Many bloggers are finding that they can get a lot more out of their corporate blogs if they choose to combine their blogging......
• 11 Tips to Get More Traffic to Your Corporate Blog Now that you have your blog set up, and you're beginning to post your useful and relevant content, you may be wondering why you are not driving incredible amounts of traffic to your site. You are already publishing, and days are going by, so why is no one stopping to......

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In addition to their posts on poverty for Blog Action Day 2008, Buildify will also be donating the entire day’s revenue to Habitat for Humanity. The organization is responsible for building more than 250,000 homes and aids people throughout the world, helping reduce the sting of poverty. Credit Karma (see Credit Karma’s Blog) will also be matching their portion of contributions made by Buildify on this day.

It is a rare event when you can gather thousands of bloggers to focus on a single issue, and the power of the previous Blog Action Day was evident. The 2007 event was centered around the environment, and had an amazing impact not only on the blogosphere, but also the rest of the world. It is expected that the 2008 event will exceed last year’s popularity.

By taking a few minutes out of our busy schedules to focus on the plight of the less fortunate throughout the world, it is hoped that the lives of millions will be impacted. Given the previous success of Blog Action Day, it is clear that this can be accomplished. Currently, more than three billion people are forced to subsist on less that two dollars per day, and poverty is quickly becoming one of the most important issues facing our world today.

That number includes more than one billion children. According to Global Issues, it is estimated that approximately 640 million children live without adequate shelter, while more than 400 million do not have access to safe sources of water. Approximately 270 million children do not have access to health care, and due to this sad statistic, more than 29,000 children die every single day.

Children in developing countries are hit the hardest by poverty. Nearly 28% of children in these countries are underweight and malnourished. South Asia and sub-Saharan Africa are by far the worst in terms of need, and the problem is expanding rapidly. When you consider that out of the two billion children in this world, that one billion suffer from the effects of poverty, it is clear that action must be taken to bring them relief.

Buildify is proud to be able to take part in this global push to end poverty and hopes that their contribution will make a real impact on the lives of those in need. It’s not too late to take part in Blog Action Day 2008, and these sentiments can be carried out throughout the year. Buildify encourages our readers to give back to their community, both globally and locally and to do all in their power to end poverty. By working together, we can make a difference.

Originally posted 2008-10-15 00:01:46. Republished by Blog Post Promoter

• Professional Blogging Roundup - Trust Issues and More Less categories this week, but the quality of the links is still top-notch. Take a break from your festivities to glance through a few of these posts: Corporate Miami Examiner asks As a leader, should you be blogging? Business and Leadership says low trust for corporate blogs. Network World wonders......
• Professional Blogging Roundup: All Saints Day Edition Happy All Saints Day, one day late, from Buildify. We hope your weekend has been productive and if it hasn't been yet, well we have another list of links for you to read through for some blogging ideas to help you get started. Corporate Blog Medium Shifting in Large Way......
• How to Use Your Corporate Blog for Networking A corporate blog can be an incredible promotional tool, but it can also be used for networking purposes. Nearly every company can benefit from networking and much of the current internet community has been built on the back of social networking. How can you take advantage of this trend and......
• Corporate Blogging Precautions Whenever you decide to get into corporate blogging, you should be aware that there are some precautions you will need to take. Here are some guidelines to help you avoid disaster and create a very successful blog. 1. Never air your company’s dirty laundry. If you are frustrated about a......
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Yahoo! is a major website providing search services. One would think that the Yahoo! search blog would be full of jargon and technical terms that only a select few would have been able to understand. Surprisingly, the blog was full of easy to read updates that describe to users how their experience is changing. The instructions provided were easy to follow and the blog features plenty of visuals and posts that cover events, updates and other information. The blog is over all a good site that can use a little polish here and there.

Availability, 8 out of 10 –

The blog is easy to find. A search for Yahoo Blog or other similar terms will turn up the blog in the first page of hits. A little bit of SEO will definitely put the blog to the top of the list.

Posting Frequency, 5 out of 10 – The posts may be consistent on a every other day sort of pace, but they have been know to have posts spaced out by a month at least. Consistency of posting leaves a bit to be desired, but there is plenty for the reader to read. Yahoo would do well to add posts on their history or other Yahoo! topics to help with the larger gaps in posting.

Relevance, 9 out of 10 –

This is an easy set of points, because all of the posts are relevant to the users of Yahoo. Writing style is very easy to read and is conversational. Graphics and writing organization are well done. Overall the blog is very well done technically and is an ease for people to use. A little polish is all that is needed.

Accuracy, 9 out of 10 –

The posts are about the Yahoo! site and services that are provided. There’s not much for the technical person, but the blog does seem honest and not a propaganda or sales blog. A few posts geared towards the reader who is technically geared will help get that last point.

User Interaction, 7 out of 10 –

There is plenty to enable the user to contact blog writers and Yahoo! individuals. There are links where users can promote the blog to digg and del.icio.us directories. That said, they do not seem to reply to comments, hence the point deduction. All it would take is someone who watches the posted comments to give meaningful replies. The blog does frequently provide information on Yahoo! meetings, where users can go and provide input up close, so all is not that bad.

Over all, the Yahoo! Search Blog earned itself a 76%.

That is a pretty good score all things considering. The blog is quite easy to read and provides a good deal of information about Yahoo!, its search engine and its services. There are points in which the blog can be improved. It wouldn’t be much work to hire one or two people to keep track of the blog and reply to users. Even if there is nothing new added to Yahoo!, they can still provide posts talking about the company.

Originally posted 2009-02-03 05:35:33. Republished by Blog Post Promoter

• 5 Musts You Should Be Doing When You're Not Blogging Unless you are writing hundreds of posts a day, the amount of time you spend posting on your corporate blog should be minimal. In fact, that is why so many decide to start their own blogs, since everything can be automated and you can sit back and relax. However, there......
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- 10 – Know the value of a good title for your blogs, and choose headlines that are clear for and attractive to your readers.

Don’t be afraid to make statements that are bold and directly touch on the information within the blog post. Just make sure that your snazzy and keyword-oriented blog post headlines are honest, and avoid misleading your readers. There are a number of formulas that can be used to create blog post titles that are winners. The ideal blog post is one that is convincing to your readers but also keyword oriented for the purpose of search engines. Some examples of solid titles for blog posts include:

- The Secret to [Blank]! - “The Secret to Making Money Online!” for example.

- How to Eliminate [Issue], Once and For All! - “How to Eliminate your Smoking Habit, Once and For All!” for example.

- The Answer to [Problem]! - “The Answer to Obesity!”, for example.

- Little Known Ways to [Blank]! - “Little Known Ways to Lose Weight Quickly!”, for example.

- [Something Desirable] can be yours! Now you can [Great circumstance]! – “Quit your Job Today! Make Even More Money Online!”, for example.

- [Do] [Something] like [Someone Desirable]! - “Throw a Party like Paris Hilton does!”, for example.

- Have a [Something] that you can finally be proud of! - “Have a killer body that you can finally be proud of!”, for example.

These titles immediately capture attention and imagination. If you want to get the attention of your readers, then you need to be willing to craft titles that are interesting, exciting, attractive and rich in relevant keywords.

- 11 – Craft a blog posting checklist to make it easier to cover all of the bases before you click on the publish button.

If you craft a checklist that touches on the most important aspects of writing in your corporate blog, and you run through the checklist after you write each of your posts, you will have an easier time of making sure that your blog entries are “post ready”. As it was mentioned before, posting a blog before you proofread it is like going out without brushing your hair or applying makeup. Some of the things that you are going to want to touch on for this purpose include proofreading for spelling and grammar errors, using a clear and concise headline, touching on the 5 W’s in the first paragraph of your blog entry, and writing your blog post in a way that allows it to be easily skimmed by your readers. In the final part of this series we will offer a more thorough checklist, though there is nothing wrong with crafting your own based on the needs of your blog and those who read it.

Photo Credits: 1

Originally posted 2009-03-03 05:42:40. Republished by Blog Post Promoter

• Developing Your Blog’s Style Why do some blog instantly become hits, while others languish without a reader to be found? Although the subject matter can play a big role in popularity, a lack of readership can be attributed to a lack of style in the blog. Since there is so much competition out there,......
• How to Get Readers to Delve Further into Your Corporate Blog Deep linking is a practice that many corporate blog owners do not practice, mainly out of fear that a reader will miss the front page of the blog, and possibly the advertising that is located there. However, deep linking, when used properly, can actually be very beneficial. When you are......
• Quick and Dirty Tips for Effective Corporate Blogging, pt 5 The last four blog entries (1, 2, 3, 4) have touched on eleven vital tips for crafting good blog entries and keeping your corporate blog going. In the last tip in the previous blog post, we talked about putting together a checklist to make sure that all of the most......
• Quick and Dirty Tips for Effective Corporate Blogging, pt 3 This is part three in a series about tips for good corporate blogging. We touched on three tips in both the first part and the second part of this series - Now here are another handful of tips for your consideration. - 7 - Write clearly and concisely when it......
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First, you’ll be adding content on a regular basis that covers a wide variety of topics. This means that there will be more content for search engines to index and more keywords used to ensure that you land in the top spot. This makes it much easier for new readers to discover not only your blog but your company as well. By taking the time to really work on a blog and publish it regularly, you can dramatically increase the number of visitors that your site sees every day.

Next, a corporate blog adds a level of humanity to any site. Many consumers perceive corporations as cold entities with little concern for the common man. By putting a name and a face to your company you’re creating a relationship and showing that there is a heart behind that business exterior. This is very effective at building up customer trust and is useful when you are trying to project a certain image for your company.

A corporate blog can also be used to connect with readers and get their feedback. While allowing comments on a blog can be scary, they are a great way for your customers to get their thoughts across. You’ll have a bird’s eye view of what your customers really want and this is a lot easier that relying on a focus group for the same thing. If you are concerned about allowing comments on your blog, you can always set them to moderation to avoid having any controversy erupt.

Lastly, a corporate blog helps you announce new products and specials – if you do it in the right way. Try to steer clear of blatant advertising and find ways to incorporate your announcements with current events. This helps you gain some powerful advertising that doesn’t cost a dime.

When you’re ready to start your own corporate blog it is important to make sure that you know how to handle it. It is much easier to hire a professional that knows how to run a corporate blog and keep it going in the right direction. You can actually end up saving money with this approach and you won’t have to worry about diverting company resources away from your other projects.

Corporate blogs can be powerful and effective but they do need to be managed properly. By working with a professional, you can ensure that your company will avoid common blogging pitfalls and you will be able to achieve the results discussed above as well as many other benefits.

Photo Credits: 1

Originally posted 2008-06-23 05:34:25. Republished by Blog Post Promoter

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1 – The first step is to find your domain name.

If you already have a website for your business, then the most advantageous option may be to attach your blog in some way to your normal business site. The next best thing would be to own the domain name that is most descriptive of your business when creating your blog. Either use your business name for your blog name, or your own name, so that you can help people link you and your blog with the company that you are intending to represent. Some of the most well known domain name registrars are GoDaddy, MyDomain, Register, PacNames and DotCalmDomains.

2 – Figure out which blogging tool or blogging platform is going to work best for you.

There are at least two different camps to consider when it comes to tools. The first is those who prefer self hosted blogs, and the second is those who prefer hosting tools. Where do you feel most comfortable? The decision is ultimately up to you but there are pros and cons associated with both options. Some of the options available to you are easily customizable hosted options like TypePad offered by SixApart, or Movable Type which offers more control than TypePad. If you want to host your own blog, WordPress may be more your style, as it offers a lot of customization and control and you can host it a lot more efficiently by yourself.

3 – Talk about yourself so your readers can get to know you.

Most blog templates have an “About” function. Use this wisely so that you may capture the true essence of who you are and what you are hoping to accomplish with your blog. You should aim to strike an excellent balance between human voice and “business speak” to show your readers that you mean business, but are just a passionate human being at the core.

4 – Register your blog and start spreading the word about your endeavor.

Get comfortable with your blog before you start speaking out about it. Once you have some content, and perhaps even a reader or two, you can start spreading the word about your blog. Register your blog at FeedBurner, available at http://www.feedburner.com so that you can provide RSS and e-mail feeds that people can use to gain access to your content. Technorati, at http://www.technorati.com is another excellent option as well as it will allow you to associate tags with your blog for better “findability”.

5 – Create a resource section or a blog roll to show your customers what you enjoy reading, or what resources you often visit.

Blog rolls are generous in two different ways, as not only do they allow people who you link to to find your blog, but they also help readers expand their knowledge by checking out the blogs that you recommend.

Photo Credits: 1

Originally posted 2009-01-19 05:07:46. Republished by Blog Post Promoter

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1 – Never forget that your blog is all about representing your personal brand.

You can work wonders to develop and show off your corporate brand if the bloggers representing your company and corporate brand know how to talk about it.

2 – Keep each of your blogs focused to a single topic.

You can create power in your corporate blog simply by learning how to focus and sticking to a single subject or topic at a time.

3 – Join conversations rather than creating brand new ones.

People are already out there talking about the things that they care about most, so read other conversations and take the time to add value to these existing conversations by adding something new whenever it is possible to. When you begin your own conversations in your blog, then, you will have already established credibility of your own. It is important to not be too me-centric when you first start corporate logging, but rather to build a reputation over time before you expect to have a following of your own. If people know who you are and where you are coming from, they will follow your comments back to your blog to see what else you have to say.

4 – Focus on serving your readers more readily than pleasing your employer.

This seems like a simple strategy, but it is fundamental for the success of your corporate blog. The more generous you are when it comes to the readers of your blog, the more influential you will find yourself being. Send people away from your site to visit competitors whenever it will benefit them. Sure, you may end up losing a sale at the time, but you may gain a long term, trusting customer in the process, and that is more important in the long term.

5 – Strive to humanize.

It is absolutely vital that you realize that the one fundamental reason for corporate blogging in the first place is to create a level of humanization in the corporation. When you write a corporate blog, your primary intention should be to be a real person. You should reveal the passion that you feel for the job that you are doing to show readers what is great about the company. You should be open and honest about your personal fallibility so that readers can see it, and you should strive every day to avoid mediocrity, which is what causes so many corporate blogs to fail. The more real, open, honest and HUMAN your corporate blog is, the better off you will be.

Photo Credit: 1

Originally posted 2008-12-25 05:12:04. Republished by Blog Post Promoter

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First, RSS stands for Really Simple Syndication. This means that it collects the new content that you produce, and makes it available to readers through syndication. The old method involved emailing people to let them know when you published something new, but RSS completely automates this process.

When you have an RSS feed, this means that all of your new content will be available through it. Your readers will copy that RSS link and then put the link into their RSS software. Whenever you publish something new, they will get either the entire article, or a snippet, depending on how you have configured your feed. There’s nothing else that you have to do, since the RSS feed takes care of everything for you.

We mentioned RSS software briefly above, so let’s go a little more in depth on how this works. There are thousands of different software packages out there, and they are called RSS readers. What they do is collect the RSS feeds that a user puts in, and then post content whenever it is updated. Everything is automated and new content can be made available within seconds of publication.

But how does the software know when there is new content? Basically, it requests the feed every so often, and if something has been added since the last request, it will display. This is the manual method and it may take awhile for your content to be delivered, depending on your reader’s settings.

A way to get around this issue is by using a ping service. When you send out a ping, you are basically letting all of these RSS readers know that you have new content. Think of a ping like a doorbell. You wouldn’t stand on someone’s porch for hours hoping they would open the door. You ring that doorbell to let them know you are there. Pinging works much the same way.

While there are some technical aspects of RSS, we’ll focus on the generalities. If you’re using blogging software like WordPress, or a CMS, you’ll never really have to worry about much. When you first install that software, you’ll be asked to apply some settings, such as whether or not you want to send out an excerpt, which is recommended, or the full article to your readers. Remember, if you only send an excerpt, they’ll have to go to your site to get the rest of the article.

Most of these blogging utilities will automatically ping for you, so all you have to do is sit back and publish your blog, letting it take care of the rest, and reap the benefits of RSS for you.

Photo Credits: 1

Originally posted 2008-09-24 05:09:18. Republished by Blog Post Promoter

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Most companies are supportive of the idea of corporate blogging, especially among employees who will adequately spread a positive message about the firm. Unfortunately, most employees are unaware of this position, and believe that corporate blogging may get them in trouble, or worse, fired. If you want to have a corporate blog, and you want to share the news about your company, but you are afraid that your boss or bosses will not agree, you simply need to learn how to motivate them. Show them some of the best corporate blogs out there, and show them what this corporate blogging effort is doing for these companies. Companies that have effective, popular corporate blogs are managing to see increases in sales even in times of economic crisis. What does this say about the power of a corporate blog? A lot, actually.

According to Technorati, there are more than 4.3 million web blogs out there. The word of mouth networks are simply becoming more and more efficient, and absolutely vital as a result. The fact that there are so many corporate blogs out there is an excellent indicator that everyone is blogging, and if your company is not already blogging, now is the time to start.

Here are some of the reasons why employees within a corporation should be allowed to blog:

1 - People do not trust corporations, but corporate blogs allow them to facilitate community and communication, building stronger relationships with companies that they perceive to be trustworthy. If you are honest with your readers in a corporate blog, they will trust you more, end of story.

2 - Talking to corporations is difficult, but corporate blogs facilitate communication in an easier and more effective manner. Communicating by phone, e-mail or website can be difficult, and who knows if you will ever get a response. But if visitors comment in blog entries, they know they will be seen and heard.

3 – Blogs create believability. What do you think is more believable and friendly, a press release from the company’s PR representative, or a couple of blog entries on the subject? Blogs are inspiring, they are friendly, and they are full of communication. When readers want info on your company, they will sooner turn to your blog than a press release in the news.

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Originally posted 2009-01-08 05:37:33. Republished by Blog Post Promoter

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Be a news source –

New things are always happening in the world, regardless of the topic. Advancements in technology, new ideas, or even new markets come up all of the time. Thanks to this, you really should have no problem finding things to write about. You could use RSS feeds, or subscribe to a Google Alert for the topic or topics you cover, so that you can be the first person to blog about news-worthy items and topics. You can just give your readership a heads up, or do a commentary on it. Or you could start with a heads up and announce that you will be trying it out, and report back in a month or so with your results.

Be part of the conversation –

On the internet, you are never alone. It does not matter what you are writing about, there are people who will be interested. If these people also have blogs in the same vein as yours, they can be valuable friends as well as assets. When one of them writes something good, you can make mention of it on your blog with a link to their article, and then go on to add your own commentary on it, be it agreeing with what they say or disagreeing (which could also spark a debate, which would keep things lively for a bit).

Questions and Answers –

Another great idea is to let your readers ask you questions directly. If someone poses a question that would be beneficial or informative to all of your readers, you could post your answer for all to see, so that all may learn, or ask further questions. You can also browse other popular blogs that are in your niche, looking at the user comments there to find questions to answer. By beating that user to the punch in answering the question, you can garner more eyes on your own blog.

Know thy audience –

Tools for keyword suggestion can be a great friend. Use keywords that are related to your niche in one and see what comes up. You might find ideas in the listings for topics that you haven’t covered yet that you can write about. Obviously you will want to target the keywords you found so that you can drive traffic from that search engine to your blog.

Do some reviews –

There are always things that you can review, be it a book on your niche, a service that you have been using, the ad network you have been with, sites or blogs regarding fringe elements of your niche, and the like. You really cannot ever say you have run out of ideas for posts. Everybody gets writers block from time to time. Using some or all of these suggestions when you feel you are out of ideas will help ensure that you have no problems with keeping your blog and its content fresh and appealing.

Last but not least, keep it fun. It is always hard to do something when it feels like an obligation. It grinds on you. If this happens, take a bit of a break. Instead of being a daily poster, try cutting back to three or four posts a week for a bit. This will help you rest a bit more, and will also allow it to retain it’s fun nature, instead of being just another job.

Photo Credits: 1

Originally posted 2009-02-13 05:03:49. Republished by Blog Post Promoter

• Quick and Dirty Tips for Effective Corporate Blogging, pt 5 The last four blog entries (1, 2, 3, 4) have touched on eleven vital tips for crafting good blog entries and keeping your corporate blog going. In the last tip in the previous blog post, we talked about putting together a checklist to make sure that all of the most......
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