Introduction

Google is the most visited website on the internet, with an estimated 150 million visitors a month to its predominant business, search.

However, Google is not just about search, they run Google Analytics, Google Adsense, Google Adwords, Blogger.com to name just a few of the additional services they provide.

This report which relies on information from BuiltWith Web Trends details how Google is dominant in many web technology areas.

Advertising

Online advertising provides a revenue stream for website owners and a promotion and marketing channel for advertisers. Most advertisers provide two channels, one for their advertising partners and one for web site owners.

DoubleClick

Founded in 1996, DoubleClick is one of the largest ad-serving websites in the world. Providing early day banner advertising technology it continues to sell advertising technology via its DART products. The business was sold to Google in 2007.

Google Adsense

Google Adsense provides contextual advertising by downloading a copy of the page the advertising code has been embedded into and then showing advertising in relation to the content of the page. Adsense was created from a technology called WordNet utilized by a company called Quigo, which was purchased by Google in April 2003 for $102 million.

Competitors

Tracking advertising technologies is more complicated than other technologies due to the techniques advertisers use to display advertising. Some niche advertisers actually purchase advertising off bigger partners whilst other advertisers such as Commission Junction use random domain names for affiliate links.

Atlas

Atlas is a Microsoft owned advertising solution which have less than half of Google and DoubleClick share of the sites profiled by BuiltWith Trends.

Conclusion

With Google controlling both Adsense and DoubleClick it appears Google is the biggest advertiser on the web.

Analytics

Analytics, or web analytics is gathered by measuring internet data either directly or indirectly. 3^rd Party analytics typically work by creating a javascript tag to perform certain functions such as creating a cookie (that allows return visitor tracking, bounce tracking) and testing browser functionality (version, screensize) as well as this the request provides the tracking code with information regarding the location of the visitor. All of this information is aggregated and compiled into the analytical information made available to the user.

Google Analytics

Fully introduced in August 2006, this free service provides a hugely complete tracking service for website owners, eclipsing any paid-for web analytic tools on the web and therefore becoming the most implemented analytical tool on the web as well as being one of the single largest 3^rd party technology implementation on any website.

Google Analytics is implemented on more than half of the web sites that BuiltWith Trends tracks and has been showing a steady but slow rise in usage since November 2008.

Competitors

Quantcast

Quantcast Tracking differs from Google Analytics in that it offers public visitor tracking information for websites as well as providing sophisticated information regarding audience-based profiles.

Omniture

Omniture is a public company with over 1000 employees, they target larger audience and large company websites via their large array of web technology product offerings.

Conclusion

Google is likely to stay ahead of its competitors due to its product offering being free, sophisticated and reliable.

Media

Media includes any element of a site that has an audio/visual theme. Although video media has been available on the internet for a while (typically via Windows Media Player and RealPlayer), embedded media was not as popular until Adobe Flash provided a cross-browser friendly method of embedding media into a webpage.

YouTube

YouTube is the most embedded media type as reported by BuiltWith Trends. Founded in 2005 the video uploading website provided the ability for its users to embed media into a users webpage.  Google acquired YouTube, after having limited success with their offering of Google Video, for $1.65 billion in November 2006.

Competitors

Brightcove

Brightcove is a company created in 2004 that provides Reuters syndication and has multiple partnerships with content creators. The platform bills itself as a leading online video platform that provides professional paid accounts for video production.

Vimeo

Vimeo is a large social video site with over 1 million members, also founded in 2004 it was one of the first websites to provide high definition playback.

Conclusion

YouTube embedded video content is one of the most popular embeddable video media mostly due to YouTube.com incredible popularity and reliability.

Search Engine Registration

The big three search engines, Google, Yahoo and Bling/Live provide methods in which a website can register itself with the search engine and provide a sitemap and control aspects of the websites details on the search engine.

To verify website ownership the search engines provide meta code or file upload verification functionality. BuiltWith can track websites that use meta code verification.

Google Webmaster

Google Webmaster tools was one of the first webmaster registration tools available. A quarter of all sites are identified as being registered with Google Webmaster Tools. As meta verification may only identify half of the sites registered with Google Webmaster, up to 50% of websites could be registered with Google.

Competitors

Yahoo! Site Explorer

Yahoo! Site Explorer is Yahoo’s service that provides sitemap registration and URL removal requests.

Bling Webmaster

MSN / Bling Webmaster Center is a similar service for Bling Search Engines.

Conclusion

Google is extremely dominant in many areas of web technology, using its search dominance and massive global audience to promote its other products. It has gained most of these positions through acquisitions and superior product offering, in some cases offering better products for free over its charging customers.

For more information and trends visit http://trends.builtwith.com.

New and Better Website Optimizer

The new website optimizer contains many new features which include better domain SEO analysis, SEO phrase monitoring, competitor SEO monitoring, technology recommendations, technology trends, page standards, network monitoring, third party ranking, social network tracking and income calculators. Take the Tour to learn about all these new features.

Note for Migrated Users

Your account has been migrated to a new system, if you would prefer to use the old optimizer it can still be accessed at  http://builtwith.opbay.com.Pro users can carry on their subscriptions and recieve the premium package on the new website optimizer.

BuiltWith.com Redesign

To bring all of the website designs under one roof the BuiltWith website has been re-skinned to match the website optimizer. Take a look for yourself.

The BuiltWith Optimizer has also been re-developed. We took all of the best bits of the optimizer and have added a lot more features which will really make the product more useful and much more polished. More to come of that in the near future but here’s a sneak peak at what the new optimizer will look like -

Coming Soon!

A release date is to be confirmed but it will definitely be in the month of May 2009.

Custom Profile in Action on GlobalSurfari.com

Why would I want to customize my profile?

You can correctly show the technologies your site is using. A lot of builtwith.com feedback starts “BuiltWith.com says my site is using PHP when its written in Ruby on Rails”. This is because BuiltWith finds these technologies on a site and cannot tell if they are actually in use or not. With custom profiles these redundant technologies can be hidden to give a clearer indication of what technologies are actually being used.

You can also provide contact information for the people behind the site which may attract new business and give you more exposure.

How do I customize my site?

If you own a site and can modify the homepage / upload files to the root folder then you can easily customize your BuiltWith profile. If you cannot modify the homepage or upload files but own the site you can get your administrator to upload the files for you.

Visit the domain profile (builltwith/?yoursite.com) and click the “Customize this Profile” link in the right hand column. Follow the instructions to verify your site and once complete you will be able to provide custom information.

How do I show my picture in contact details?

You need to create an account at Gravatar with the same email address you used to register. We don’t show email addresses on profile so there’s no worry about getting spammed. If you want contacts to have avatars, get them to create accounts as well.

Can I add technologies?

Not yet. We are still thinking of the best way to do this, any ideas or feedback is welcome.

Does my Optimizer login work for BuiltWith.com?

No they are currently separate, you will need to create a new login for BuiltWith.com if you have not created one before.

Where can I see it in action?

globalsurfari.com, gennit.com, garybrewer.com, twitlinks.com, builtwith.com to name a few!

We hope you enjoy the customization ability! Any feedback please place them in the comments.

The technology trends is a natural progression for BuiltWith, having looked up millions of domains (3 million and counting) and gathering a huge list of web technologies, the trends app provides a unique insight into the most popular technologies in use on the web.

The “what’s hot” page provides insight into some of the most popular technologies from recent crawls and since crawls began last December. The crawl updates every 10 days or so. The insight that the web app provides helps to show where the trends for certain technologies are going as well as allowing people to discover new up coming technologies which they could consider using themselves.

Here’s a few good landing pages -

• Top Widget Distribution
• Microsoft IIS 7 Uptake
• Google Analytics Usage

As trends in technology develop expect to see commentary right here on the blog. ]]> http://blog.builtwith.com/index.php/2009/02/23/web-technology-trends/feed/ 0 http://blog.builtwith.com/index.php/2009/02/23/web-technology-trends/ http://feedproxy.google.com/~r/BuiltWith/~3/MtW7Eiy3aG0/ http://blog.builtwith.com/index.php/2009/02/13/builtwith-internationalization/#comments Fri, 13 Feb 2009 19:54:51 +0000 gary http://blog.builtwith.com/?p=98 こんにちは! BuiltWith’s homepage now caters for a variety of the most popular languages used according to Google Analytics, this includes, German, French, Spanish, Chinese, Japanese, Russian and Turkish!

We hope it makes BuiltWith users feel at ease on the site in their native tongue!

http://builwith.com

So, here’s the full rundown on technology changes between in the Bush era and the Obama era -

Apache Web Server Apache has been the most popular web server on the Internet since April 1996. P3P Policy The Platform for Privacy Preferences Project (P3P) enables Websites to express their privacy practices in a standard format that can be retrieved automatically and interpreted easily by user agents. Web Trends WebTrends is the leader in enterprise-class web analytics and marketing performance management solutions for marketing professionals worldwide. XHTML Transitional XHTML 1.0 Transitional is the same as HTML 4.01 Transitional, but follows XML syntax rules. Adobe Active Content Changes effected Flash content in Internet Explorer – this library fixes them. Cascading Style Sheets Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. JavaScript JavaScript is a scripting language most often used for client-side web development. Its proper name is ECMAScript, though “JavaScript” is much more commonly used.

and in the Obama era -

Attr: change.gov

IIS 6 It is the world’s second most popular web server in terms of overall websites. As of July 2007 it served 32.8% of all websites and 35.5% of all active websites according to Netcraft. P3P Policy – No Change Web Trends – No Change SWFObject SWFObject is a small Javascript file used for embedding Adobe Flash content. The script can detect the Flash plug-in in all major web browsers (on Mac and PC) and is designed to make embedding Flash movies as easy as possible. JQuery Query is a fast, concise, JavaScript Library that simplifies how you traverse HTML documents, handle events, perform animations, and add Ajax interactions to your web pages. jQuery is designed to change the way that you write JavaScript. JCarousel jCarousel is a jQuery plugin for controlling a list of items in horizontal or vertical order. Thickbox ThickBox is a webpage UI dialog widget written in JavaScript on top of the jQuery library. Its function is to show a single image, multiple images, inline content, iframed content, or content served through AJAX in a hybrid modal. ASP.NET Ajax ASP.NET AJAX is a free framework for quickly creating a new generation of more efficient, more interactive and highly-personalized Web experiences that work across all the most popular browsers. Atom Atom Syndication Format is an XML language used for web feeds very similar to RSS. XHTML Conditional – No Change Conditional Comments whitehouse.gov uses conditional comments that are supported by Microsoft Internet Explorer. They allow web developers to show or hide HTML code based on the version of the viewer’s browser. Cascading Style Sheets – No Change JavaScript – No Change

Plenty of changes in technologies just on the whitehouse.gov homepage, not to mention the additional YouTube videos and Twitter account. Truely a change in American politics forever.

Browser Shots

The website allows you to select a matrix of different operating systems and browsers just by typing in the URL of the site you want the screenshots for, after a short to medium period of time (30 mins to 3 hours) the page will be populated with all the screenshots from the browsers. Not only that but you can also download a zip containing large sized images! All of this for free!

This allows users of BuiltWith to join the site and add discussion information to a domain. Each conversation is separated by domain, so get chatting!

You can join BuiltWith via Google Friend Connect by clicking on the ‘Sign In’ in the top right hand side of a profile page like on the Global Surfari profile page.

To add it to your blog or website is very simple, simply search at builtwith.com for the site you want to create the widget for and click on the “Add this profile to your blog or website” on the right hand “Profile Details” panel -

Below is an example of techcrunch profile widget -

7z – 7-Zip Archiving
All your file zipping and unzipping needs. Supports loads of formats including 7z, ZIP, GZIP, BZIP2, TAR, RAR, CAB, ISO, ARJ, LZH, CHM, MSI, WIM, Z, CPIO, RPM, DEB

(Yet) Another Bittorrent Client – BitTorrent Client
A simple to use bit torrent client for all of your ISO downloading needs. Keep it legal kids!

Google Chrome – Web Browser
Googles browser is a fantastic browser to use if you just want to access the web efficently and quickly.

FileZilla – FTP Client
FileZilla is a great opensource FTP program that also also supports ssh connections, there’s even a server if you need one!

Running them all at once is not a requirement

Firefox – Web Browser
Must have browser for development purposes. Firebug is a must have extension and so is the BuiltWith Firefox Extension.

Launchy – Quick Application Access
If you want to remain productive, don’t install Vista, install Launchy – A quick access bar for all your applications.

Real Alternative – Real Player Alternative
Very handy for listening to the BBC iPlayer. Real’s version of the software was labelled as BadWare by StopBadware.org.

Safari + Quicktime – Browser and Quicktime
Safari for testing purposes and quicktime for videos!

MagicDisc – ISO Mounting
Mount ISO files as if they were DVD drives. Very handy for installing software.

Unlocker – File Unlocking
Ever get the message – “Cannot delete file it is being used by another person or program”. This program ends those days.

VLC – Multi Purpose Media Player
Play pretty much any media file without any issues in VLC.

Zune – Windows Desktop Theme
Make Windows XP look a bit more like Vista and pretend its not still 2001.

BuiltWith.com response time for pre-cached sites was taking around 2 seconds to load the page, double that and add some for sites that were not cached. Non-cached sites are out of BuiltWith’s hands as we rely on the response time of the site being queried to come back with data.

However the 2 seconds and sometimes over 4 seconds wait for a pre-cached page was unacceptable.

BuiltWith used the services from pingdom.com to monitor response times for cached pages at builtwith.com over a one month period. The results for the previous few days are shown below -

As you can see from the chart above, a drop in response time is shown from an average of 3000ms to 1000ms is shown between 10/09 and 11/09.

BuiltWith is written is ASP.NET (see here) using the Red Gate Ants Profiler 4 code profiling tool we were able to identify the speed bumps in the code and remove them or optimize the code.

These two tools, Pingdom and Ants Profiler proved crucial to our analysis and fixing of response time issues on BuiltWith.com. Pro Users of the BuiltWith Website Optimizer are also provided with response analysis tools which track a history of website responses, one of the many features of the Pro service.

The Technology and SEO scores are now wrapped up into a seperate packaged called the BuiltWith Website Optimizer. Shouldn’t it be optimiser? Find out more about the spelling at PITE.

We’ll be posting more about the optimizer technology in the coming weeks.

Example BuiltWith Icon running in bottom right of Firefox

Double-clicking on the icon will bring up the technology profiler box that will scan the site you are on and return the technologies it is using -

Firefox 2.0 and 3.0 users can install the Extension Here.

Review by Softpedia

Note: You will have to authorise builtwith.com to allow us to install the extension, you may notice a yellow bar appear when you click the above link at the top of your screen. Simply add builtwith.com to your whitelist and re-click the link.

We value your feedback on the Builtwith Firefox Extension, add a comment if you find a problem or want it to do something else. Thanks!

Japanese Visitors -

またBuiltWith Firefox Extensionによって表示される情報には関連するサービスやプロダクトへのリンクも含まれており、なかなか活用のしがいがある作りになっている。 Web管理者はBuiltWith.comやBuiltWith Firefox Extensionを一度調査してみるといいだろう。Source: MyCom.co.jp

]]> http://blog.builtwith.com/index.php/2008/07/05/builtwith-firefox-extension/feed/ 2 http://blog.builtwith.com/index.php/2008/07/05/builtwith-firefox-extension/ http://feedproxy.google.com/~r/BuiltWith/~3/_9od_g1WYZg/ http://blog.builtwith.com/index.php/2008/06/24/complete-my-profile/#comments Tue, 24 Jun 2008 10:46:56 +0000 gary http://blog.builtwith.com/?p=52 No matter how hard we try there’s always going to be a technology being used on a website that we have not already indexed, this is particularly true for foreign langauge services.

To try and close this net we’ve introduced a new feature to the BuiltWith profile page called ‘Complete My Profile’. You will see it on every page where unidentified information exists -

How to Fill out the Entries

* Select a type from the drop down list.

* Enter the name of the library, in the above example Yahoo YUI Utilities 2.4.1 would be a good name

* Enter a URL for the source of the information, for the above example http://developer.yahoo.com/yui/ for above

* Enter a description for the source, such as “Provides wrapper of functions from the Yahoo Library“

An example form is below for the Google Analytics include -

From this information we will be able to improve the BuiltWith system for everyone!

A big thank you to Ross Dawson and the team there for putting BuiltWith at number 27 in Australia and congratulations to the other winners.

See the full Top 100 Australia list at Ross’ blog

Kirk’s project is a very well written website that provides a number of network tools and gadgets, including visual trace route, port forward testing and reverse IP domain checker.

The domain checker is the functionality that has been added to builtwith.com, it gives the user information regarding the amount of other domains that are hosted on a server, Kirk’s explanation of what this means is a good read.

Check it out at BuiltWith.com. Thanks Kirk!

And the small mention -

Thanks BRW!

Check out this new feature at http://builtwith.com

Update: This feature was remove as it was providing little benefit or insight for the report.

A great service from the big G!