Facebook and Twitter are leaders in making the content share as easy as possible. LinkedIn is not too far from these two channels. However, LinkedIn is highly focussed on business and professionals as oppose to the other two where just about anything goes.  In my view, for some service oriented businesses LinkedIn is probably better than Facebook and definitely better than Twitter.

Sharing the content is incredibly beneficial for Search Engine Optimisation (SEO). A lot of people have made SEO a mere link building exercise. Link Building is definitely plays a big part in the SEO but it isn’t always done with right kind of marketing principles.

LinkedIn as well as other Social Media channels provides a powerful sharing platform plus the targeted fan following for people to share content, generate traffic and build links. The SEO profile is therefore raised without the need of that out-dated traditional ‘SEO’. The infographic below shows the trends of many large companies moving towards SEO and SM integration.

Google Product Ads will not only make search ads visual but will also employ Cost Per Acquisition (or CPA) Model which effectively makes the advertising on Google risk free. 

Currently ecommerce ads can only be shown as text on the search network. Normally, it would work fine for service oriented ads but for products it poses few challenges:

1. The text written (or ad copy) needs to be written in way that incites clicks from the searcher.
2. Clicks obtained this way are mostly satisfying the searcher need to see the product.
3. An advertiser still needs to pay for each click whether or not that click ends up in the sale.
4. Complexity is added to the model if the product range is enormous or product line is seasonal for example, a fashion product website.

The new model being introduced by the Google would address all those concerns. First of all, the advertisers don’t need to worry about the keyword research, bidding strategies, uploading the product details and images etc. Google would obtain all this information from Google Merchant account.

Secondly, product images would be shown upfront and therefore a lot of ‘just looking’ clicks would be reduced. More importantly,  conversion rates as well as click through rates would increased as sites will only attract the searchers who liked the look of the product at first place. You would have a thought that’s quite a positive change but it gets even better, the billing model gets changed from Pay Per Click (PPC) to Cost Per Acquisition (or CPA).  This means that you are only paying for what sells on the website.

It seems very promising for Ecommerce owners. However, ecommerce store owners should at least do the following in order to take advantage of this opportunity:

1. Configure Google Analytics’ Ecommerce Module to track all the transactions along with their associated traffic source and visitors etc. 
2. Add products with images, prices and reviews to Google Merchant Account. It would be better to set-up an automatic update via RSS to automatically update the Merchant Account when a new product is added, updated or removed. 

Now, Google has released Google Instant Preview which I think is incredible for searchers. It actually poses a challenge for website designers to make the websites appealing to get the first impression count.  The Google Instant Preview would definitely affect the click through rates but you really need to have your website up there to make any difference at first place.

So, the basic fundamentals of SEO, i.e. Keyword Research, Link Building, Site Structure, Copywriting, Meta- Tags would still need to be there to get your website to the top of the Google rankings. Are you there at?

Google Boost would let local businesses to advertise their services and products in their geographic area. It seems to have all the power of adwords without the headache of keyword, bidding, campaigns etc. All you need is a fixed price every month. It’s still in it’s inception and is being tested in small parts of USA. I got no doubt that it will be here soon and make Internet marketing even more accessible to small businesses. Check out the following blog post for more information.

http://mashable.com/2010/11/10/google-boost/

Keeping your business growing has radically changed in recent years, especially as the economy has been hit so hard.

Gone are the days of the easy leads from yellow page ads, newspaper ads and even magazine ads.

If you ask most people when the last time they used the yellow pages to find a local business, they give you a funny look and either can’t remember or say it has been years.

Being Found on the Internet

Today, if your business can’t be found on the Internet, you are missing a lot of potential customers, profitable customers.

Overwhelming

It can be overwhelming to try to figure out how to do all of that yourself. You can pick up books, buy online courses, attend seminars to try to figure how how to do it but there is so much to learn:

• Keyword research
• Competitive analysis
• Link building
• Article writing
• Creating press releases
• Link building
• Building a list
• Learning the technology
• Learning about graphics
• Keeping up with the changing rules and regulations

Already Busy

You are busy running a business and like most businesses today you run a lean shop, often working many more hours now than ever in the past.

A Workable Solution

That’s where we come in.

We keep up with the latest development in generating traffic for local businesses. We also help local businesses like your improve their conversion ratio so that the visitors you do get to your site are more likely to buy from you resulting in growing your business.

Free Evaluation

Call us for a free evaluation of your website. We will review your site, look at potential ways to increase traffic to your site and improving the effectiveness of getting visitors to take action. We will then present our finding plus ask a few more questions about growing your business such as your ability to handle two or three times as much business as you currently experience.

Then if it makes sense, we will create a no obligation proposal identifying ways we can help you achieve your business growth.

Take Action Today

Don’t delay call 0208  813 6502 today to get your free online growth evaluation.

Call Now To Schedule Your Free Consultation! 0208  813 6502

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… CY: wait… I: wait… YCat: wait… I: wait… Top: wait… I: wait… L: wait… C: wait…