http://feeds.business-standard.comThe latest news from India's most respected business daily.enBusiness Standard LimitedSat, 07 Nov 2009 11:45:05 GMTNewspapersBS RSS Generator10http://feeds.business-standard.com/images/logo_small.gifhttp://feeds.business-standard.com14428Business Standardhttp://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/UjirU8Mrpu4/storypage_c.phpAfter being edged out by sectors like marketing and consulting during the summer placements at the Indian Institute of Management-Ahmedabad (IIM-A) in 2008, finance companies overcame the slowdown blues to once again emerge as the hot favourite among the 2009-11 batch of post graduate programme (PGP) this year.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375651Fri, 06 Nov 2009 19:29:17 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375651http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/PQTs65dOT7M/storypage_c.phpContinuing their association with the Indian Institute of Management, Ahmedabad (IIM-A), the institute's alumni picked up students for the ongoing summer placements through their companies. The alumni's firms that returned to the campus included Edelweiss Capital and Feedback Ventures.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375579Fri, 06 Nov 2009 18:40:53 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375579http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/i-XfWKajj_I/storypage_c.phpIndian Institute of Management Kozhikode (IIM-K), the first of the IIMs to conclude summer placements this year, saw a little over Rs 1 lakh as the highest stipend offered.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375548Thu, 05 Nov 2009 19:40:38 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375548http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/lctTEW34kG0/storypage_c.phpAfter the return of leading finance and consulting firms on the recruitment scene, the Indian Institute of Management Calcutta (IIM-C) on its second day of summer placements saw general management and marketing firms giving its students a lot to cheer about.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375547Thu, 05 Nov 2009 19:39:08 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375547http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/g_a4GlgMgO4/storypage_c.phpPay-per-second billing has become the norm in mobile telephony today. However, this was stimulated by the launch of Tata DoCoMo the nth entrant in a crowded category. Idea challenged the leaders Airtel and Vodafone with a very distinct brand advertising to stand out and get noticed in a cluttered market. DoCoMo used a pricing innovation to enter and make an impact. Though the jury is still out on whether it has worked and on what volume the brand has gathered, there is no doubt the brand has been noticed and the fact that competitors have followed imitated it is perhaps recognition that it has done things right. This will be a feature of brands and marketing in future.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375512Thu, 05 Nov 2009 19:10:35 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375512http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/XPEwhUrdD7g/storypage_c.phpHave you ever felt the salesperson at your neighborhood multi-brand electronics storeroom is endorsing only a few of the brands displayed? Or noticed how some salespersons only smart-sell brands which give them better commission? Due to such practices, information technology & consumer electronic majors in India may be losing up to Rs 84 lakh per store annually, indicates a new study commissioned by Grass Roots Group, a performance improvement solutions provider.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375384Wed, 04 Nov 2009 19:15:02 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375384http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/xNaeL7CDQlg/storypage_c.phpThe Indian Institute of Management, Calcutta (IIM-C), which started its summer placements process today, saw offers trickling in from the worlds leading finance and consulting firms on day one.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375413Wed, 04 Nov 2009 19:07:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375413http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/6ipd9bfEIO0/storypage_c.phpConventional wisdom suggests that life insurance is always sold and not bought in India. There is no customer who will walk into a store and pick up a life insurance box off the shelf. Insurers have to go to homes and sell it. Max New York Life feels it can reverse the trend.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375349Wed, 04 Nov 2009 18:57:23 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375349http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/O2NCCy4uDKY/storypage_c.phpIndian home in celebrating this years festival of lights. While families gathered to pray to the Goddess of wealth, manufacturers and retailers alike breathed a sigh of relief, after the tumultuous last few months. Kishore Biyanis claims of a bumper season with electronics and consumer durables flying off the shelves, further added to the buoyancy of the economic environment. Consumer durables companies like Samsung and Godrej Appliances spoke of 40 per cent and 30 per cent expected growth over the same period last year. Some business dailies reported that retailers were witnessing a 45 per cent increase in footfalls and 30 per cent increase in sales! And finally, as results from the second quarter rolled in, one after the other, there was ringing in of hope and optimism that the festivities will end the dry spell retailers have been facing since the end of last year.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375380Wed, 04 Nov 2009 18:55:27 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375380http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/v8dLL23QkSs/storypage_c.phpNickelodeon, a childrens channel and a part of the Viacom18 group, will go blank for 30 minutes this Saturday. Nicks popular cartoon characters like SpongeBob SquarePants, Ninja Hattori and Dora will instead come to schools and playgrounds advocating young viewers to spend time outdoors.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375383Wed, 04 Nov 2009 18:54:27 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375383http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/VCDW9BE3FcI/storypage_c.phpMirza International, the maker of Red Tape shoes, leather accessories and readymade garments, has started an online store an industry first. People can place their orders online and the delivery will be made by courier. What the company saves in retailer margins, it can spend on the courier. If the online customer is not happy with the footwear, he can courier it back free of cost.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375382Wed, 04 Nov 2009 18:50:28 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375382http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/NL-tjP7LLuM/storypage_c.phpThe 1.5x2.2 meter area where Ravindra Salunkhe sells vegetables and fruits at the upmarket Cuffe Parade in South Mumbai may look like just another case of an unauthorised hawker occupying prime space.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375381Wed, 04 Nov 2009 18:48:36 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375381http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/imn-LMr4w8U/storypage_c.phpBorrowing the pace of Day Zero, the second day (Day 0.5) of the summer placement process at the Indian Institute of Management, Ahmedabad (IIM-A) saw companies from the fields of marketing, general management, consulting and finance offer internships to students.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375199Tue, 03 Nov 2009 19:19:20 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375199http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/oU2HxD0Hu3Q/storypage_c.phpKeeping up the pace at which companies converged on the campus on the first day of summer placements at the premier Indian Institute of Ahmedabad (IIM-A), the second day saw companies like Procter & Gamble, Hindustan Unilever, Coca-Cola, Nokia, Tata Administrative Service (TAS) and the Aditya Birla Group.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375266Tue, 03 Nov 2009 19:03:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375266http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/9FKAK5WcHu8/storypage_c.phpIndians are new brand enjoyers who look for variety and give importance to experience, according to the latest Eye on Asia Study released by Grey Group Asia Pacific, a leading marketing communication company.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375264Tue, 03 Nov 2009 19:00:14 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375264http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/j-Gt3E9NKHc/storypage_c.php Desire, Calgaro, Diya, Kashmi, Maya and Lucera are some of the brands of this company. It has 25 film stars who are its brand ambassadors. Name it.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375073Mon, 02 Nov 2009 19:23:34 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375073http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/-X5gouzUCsQ/storypage_c.php Which company or brand publishes a bi-annual magazine titled Innovation? This company is looked upon as one of the most innovative in its business.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375082Mon, 02 Nov 2009 19:19:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375082http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/yjcv4--rvwg/storypage_c.phpBILLION DOLLAR LESSONS??Authors: Paul B Carroll and Chunka Mui??Publisher: Penguin??Price: Rs 495??ISBN: 9781591842194.??CONCEPT OF THE CORPORATION??Author: Peter F Drucker??Publisher: Transaction Pub??Price: Rs 1,397??ISBN: 1560006250.??GROWING GREAT EMPLOYEES??Author: Erica Anderson??Publisher: Penguin??Price: Rs 796??ISBN: 1591841909.??GUERRILLA MARKETING FOR THE NEW MILLENNIUM??Author: Jay Conrad Levinson??Publisher: Lightning Source??Price: Rs 746??ISBN: 1933596074.??BUSINESS STRIPPEDhttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375081Mon, 02 Nov 2009 19:16:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375081http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/mK3LNRvHhe4/storypage_c.phpWithin the first three months of its launch in 2007, the Maruti Suzuki SX4 had overtaken the then Honda City to become the market leader in its segment. Two years hence, the situation is rather different. Today, the Honda City has recovered lost volumes. And Maruti Suzukis very own Swift Dzire is the leader in the segment. And all of this has been at the cost of the SX4, once the darling of its segment.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375079Mon, 02 Nov 2009 19:14:28 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375079http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-All/~3/17mKjccfUBo/storypage_c.phpTHE CURRENT SIZE of the computer peripherals market is estimated between Rs1,500 and Rs 2,000 crore. It is growing at about 20 per cent a year.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375080Mon, 02 Nov 2009 19:14:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375080