<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>Business Standard | Management &amp; Mktg | Management</title><link>http://feeds.business-standard.com</link><description>The latest news from India's most respected business daily.</description><language>en</language><copyright>Business Standard Limited</copyright><lastBuildDate>Sun, 22 Nov 2009 01:20:06 GMT</lastBuildDate><category>Newspapers</category><generator>BS RSS Generator</generator><ttl>10</ttl><image><url>http://feeds.business-standard.com/images/logo_small.gif</url><title>Business Standard | Management &amp; Mktg | Management</title><link>http://feeds.business-standard.com</link><width>144</width><height>28</height><description>Business Standard</description></image><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/Business-Standard-Management-Mktg-Management" type="application/rss+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item><title>Lay's goes in for new flavour: Co-creation</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/2OhbqXOaiCo/storypage_c.php</link><description>Frito-lays latest campaign comes in the backdrop of a volume war.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=375786</guid><pubDate>Sun, 08 Nov 2009 18:41:39 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=375786</feedburner:origLink></item><item><title>Dell takes the SME path</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/sbOczXBeNDI/storypage_c.php</link><description>In October last year, personal computer manufacturer Dells market share in the small and medium enterprises (SME) segment was just 3.2 per cent. A year later, the figure has improved to 5.2 per cent  a creditable performance considering that PC sales have been south-bound in this period.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=373933</guid><pubDate>Wed, 21 Oct 2009 19:07:47 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=373933</feedburner:origLink></item><item><title>Bagpiper punch for Diageo</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/ymzYaRsnaTM/storypage_c.php</link><description>United Spirits banks on its flagship brand to become the world's largest selling liquor company.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=373934</guid><pubDate>Wed, 21 Oct 2009 19:05:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=373934</feedburner:origLink></item><item><title>Dell: Dell gets bigger</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/KsIDHACWuzA/storypage_c.php</link><description>Dells acquisition of Perot System for $3.9 billion is being seen by most analysts as a strategic call. This will give Dell an enlarged footprint. Both the companies will get a chance to diversify. Of course, it will make Dell a service powerhouse  globally and in the country too.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=372259</guid><pubDate>Mon, 05 Oct 2009 19:01:31 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=372259</feedburner:origLink></item><item><title>Back on track</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/rTZagGaKxjE/storypage_c.php</link><description>Seven steps that helped CEAT turn around.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=372257</guid><pubDate>Mon, 05 Oct 2009 18:57:43 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=372257</feedburner:origLink></item><item><title>Moving on</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/KLACqIueSas/storypage_c.php</link><description>Top automotive component makers want to diversify to new markets.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=372256</guid><pubDate>Mon, 05 Oct 2009 18:54:55 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=372256</feedburner:origLink></item><item><title>Liril woos the family</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/2zSrLkPdgnQ/storypage_c.php</link><description>Stung by the sharp fall in the premium brands market share, Hindustan Unilever has dropped the girls to pitch for family intimacy.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=371814</guid><pubDate>Wed, 30 Sep 2009 20:09:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=371814</feedburner:origLink></item><item><title>Idea bigger than money</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/-HStLzkOsdY/storypage_c.php</link><description>Ask students of the Indian School of Business, who have gone through the Make as Much as You Can, an out-of-the-class entrepreneurship module, and they will vouch that Rs 500 is enough.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=370560</guid><pubDate>Fri, 18 Sep 2009 19:27:36 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=370560</feedburner:origLink></item><item><title>Cleaning up</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/QED3KbMqSCI/storypage_c.php</link><description>Hindustan Unilever has entered the surface cleaning market with Cif.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=370036</guid><pubDate>Mon, 14 Sep 2009 18:49:33 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=370036</feedburner:origLink></item><item><title>Nokia India: Voucher music</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/vO0oZHybGhQ/storypage_c.php</link><description>Nokia wants to find some method in the madness that is Indias promising mobile value-added services market with the launch of its Music Store service. It has roped in key stakeholders such as music labels and retailers for the service. This, it hopes, will legitimise digital music purchase and improve the revenue streams for the partners.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=368622</guid><pubDate>Mon, 31 Aug 2009 20:58:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=368622</feedburner:origLink></item><item><title>Value warrior</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/VyVFKIxaQ6o/storypage_c.php</link><description>Will Dish TVs tie-ups with shaadi.com, yatra.com and monster.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=368626</guid><pubDate>Mon, 31 Aug 2009 20:51:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=368626</feedburner:origLink></item><item><title>Brand A-I: One too many</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/nlrKNGU56EM/storypage_c.php</link><description>Air India dumped the Centaur logo three years after it was readjusted to point upwards; Indian Airlines changed its name to Indian just two years before its merger.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=364998</guid><pubDate>Sun, 26 Jul 2009 19:19:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=364998</feedburner:origLink></item><item><title>Brand Bollywood</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/sNEy3EbubzI/storypage_c.php</link><description>Singh is Kinng, produced by Vipul Shah for Rs 50 crore, was panned by reviewers. It isnt a great movie. There are too many sloppy action sequences, the humour too broad, the storytelling lacklustre, wrote The New York Times.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=364410</guid><pubDate>Mon, 20 Jul 2009 19:14:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=364410</feedburner:origLink></item><item><title>Swift business</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/EJ_dH4xTOlM/storypage_c.php</link><description>It is not every day that Maruti Suzuki stops producing a model to replace it with a new car. After all, the good old Omni and Maruti 800 are still being built and sold in reasonable numbers. So the decision to pull the plug on the quintessential Indian sedan, the Esteem, and replace it with what is essentially a booted version of the Swift came as a big surprise.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=364414</guid><pubDate>Mon, 20 Jul 2009 19:12:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=364414</feedburner:origLink></item><item><title>HCL &amp; Wipro: Heirs on top</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/ABi40oVujRE/storypage_c.php</link><description>In a move thats being perceived as giving more power to their heirs, the promoters of two major IT powerhouses, Wipro and HCL, have elevated their kin to more responsible positions.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=363795</guid><pubDate>Mon, 13 Jul 2009 19:23:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=363795</feedburner:origLink></item><item><title>Damage control</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/hggkAUWNpsc/storypage_c.php</link><description>How Karl Slym is steering General Motors India after its US parent filed for bankruptcy.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=361137</guid><pubDate>Mon, 15 Jun 2009 19:03:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=361137</feedburner:origLink></item><item><title>Digital media's ad spend rises 74 per cent</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/FXnSYdAWZ30/storypage_c.php</link><description>The advertisement expenditure (adex) of the digital media, which includes internet and mobile mediums, has increased by 74 per cent to Rs 680 crore in 2008-09, shows a survey by Group M.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=358400</guid><pubDate>Sun, 17 May 2009 19:07:50 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=358400</feedburner:origLink></item><item><title>Food for thought</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/1kI49SJFfN8/storypage_c.php</link><description>Market leader Kellogg's is expanding the still-small breakfast cereal market on the health and wellness plank.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=356366</guid><pubDate>Mon, 27 Apr 2009 18:37:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=356366</feedburner:origLink></item><item><title>Improving returns on talent</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/zc14zG-X5kQ/storypage_c.php</link><description>How should companies approach and formulate a talent strategy focused on better returns.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=356365</guid><pubDate>Mon, 27 Apr 2009 18:34:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=356365</feedburner:origLink></item><item><title>Marks &amp; Spencer drops prices to boost sales</title><link>http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Management/~3/hXERi04pR3w/storypage_c.php</link><description>Marks &amp; Spencer Reliance India (MSRI) has lowered the prices of its cheapest products by 20 per cent by stepping up its sourcing from Indian manufacturers, in a bid to retain customers who are moving away to competitive products.</description><guid isPermaLink="false">http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=355468</guid><pubDate>Fri, 17 Apr 2009 19:14:00 GMT</pubDate><feedburner:origLink>http://business-standard.com/common/storypage_c.php?leftnm=10&amp;autono=355468</feedburner:origLink></item></channel></rss>
