http://feeds.business-standard.comThe latest news from India's most respected business daily.enBusiness Standard LimitedSun, 22 Nov 2009 01:20:06 GMTNewspapersBS RSS Generator10http://feeds.business-standard.com/images/logo_small.gifhttp://feeds.business-standard.com14428Business Standardhttp://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/HmNBC8xuCLg/storypage_c.phpIf you are in the age group of 18-25, go snacking in between class lectures or office meetings must be part of your daily routine. Cadbury has just added a dash of glucose energy to it.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=376918Wed, 18 Nov 2009 19:25:59 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=376918http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/7iXw1Agioro/storypage_c.phpThe Tata groups no-frills hotel brand is putting its best foot forward.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=376919Wed, 18 Nov 2009 19:23:25 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=376919http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/D-Cm_A5VTYU/storypage_c.phpReebok has gotten bold. Last month, the company introduced its EasyTone footwear for women, which are meant to tone the leg and butt muscles. According to the company, its lab tests confirmed an increase in muscle activation due to the miniature balance balls underneath the shoe.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=376617Mon, 16 Nov 2009 18:45:25 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=376617http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/VxZBFwu-gWs/storypage_c.phpThe company has ambitious plans for mobile telecom services in Africa.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=376614Mon, 16 Nov 2009 18:37:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=376614http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/nd6K9UCJ2lQ/storypage_c.phpPublicity stunts are a way for a brand to make waves, make a splash or blow the competition out of the water.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=376556Sun, 15 Nov 2009 19:09:38 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=376556http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/BGCSxSNmaRM/storypage_c.phpAn award-winning marketing scheme that trains women to ride two-wheelers helps TVS ramp up sales.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=376554Sun, 15 Nov 2009 19:04:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=376554http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/tAFjMRPGOOA/storypage_c.phpThe heritage brands journey from Bond Street to Sarjapur Road will give a facelift to Wipros fast moving consumer goods portfolio.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=376094Wed, 11 Nov 2009 19:00:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=376094http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/K3LSwhBxU9I/storypage_c.phpKolkata-based Emami, the Rs 2,200-crore fast moving consumer goods major, is on the lookout for local homeopathy companies, even sick units will do. Emami had acquired Kolkata-based M Bhattacharyya & Co, one of the countrys earliest homeopathy companies, three years ago.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375847Mon, 09 Nov 2009 18:54:25 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375847http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/pC1lp2e67DM/storypage_c.phpPepsi still has superstars from cricket and filmdom on its rolls, but it is no more banking on them alone to make its voice heard in Youngistaan the world of its target audience. It is going all the way to reach its young audience in their preferred haunts, be it in cyberspace or real life. Its MyCan, MyWay campaign was kick-started by a commercial featuring Indian cricketers and a group of boys, reminiscent of todays teens with attitude, in Kerala. Since then it has spread out through non-mass media such as the Internet and radio, asking the youth Whats Your Way. The whackiest answer to a dicey dilemma would earn the user a whole lot of goodies from Pepsi.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375846Mon, 09 Nov 2009 18:52:42 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375846http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/zIxYR6LbaUM/storypage_c.phpRolls-Royce Motor Cars Asia Pacific Director Colin Kelly compares his companys recently launched the Ghost to a sports jacket and the Phantom to a Tuxedo. The Ghost, a smaller car, sticks to the Phantoms 2:1 roof-to-wheel height ratio. What is more, it has the same centre opening door configuration as its predecessor. It also has the same hand-crafted interiors and grill. But where the family of Phantom costs between Rs 3.9 crore and Rs 4.1 crore, the 16-inch smaller Ghosts on road price is significantly lesser at Rs 2.5 crore. Thats nearly a third less than the Phantom. We wanted something less formal and pretentious and more everyday, says Kelly. Indeed, theyre both jackets, clearly addressing two very different niches.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375845Mon, 09 Nov 2009 18:49:35 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375845http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/8zDr0Ou1kL0/storypage_c.phpI get asked a lot of times what are you doing to get future ready? My answer is always the same, Im trying to look ahead. Its the hardest thing Ive ever had to do, because we humans are not programmed to do that. We are schooled to learn from the past. Our predictions are often based on what we see when we look back and examining the patterns that lead us to where we are. The age we are in doesnt work that way any more. In these times evolution is just as likely to be created by discontinuous change as it is by steady progression.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375785Sun, 08 Nov 2009 18:46:09 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375785http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/0fCmGLXiU90/storypage_c.phpFrom teaser ads to the Big B visiting schools the producers are pulling out all stops on marketing.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375787Sun, 08 Nov 2009 18:43:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375787http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/XPEwhUrdD7g/storypage_c.phpHave you ever felt the salesperson at your neighborhood multi-brand electronics storeroom is endorsing only a few of the brands displayed? Or noticed how some salespersons only smart-sell brands which give them better commission? Due to such practices, information technology & consumer electronic majors in India may be losing up to Rs 84 lakh per store annually, indicates a new study commissioned by Grass Roots Group, a performance improvement solutions provider.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375384Wed, 04 Nov 2009 19:15:02 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375384http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/v8dLL23QkSs/storypage_c.phpNickelodeon, a childrens channel and a part of the Viacom18 group, will go blank for 30 minutes this Saturday. Nicks popular cartoon characters like SpongeBob SquarePants, Ninja Hattori and Dora will instead come to schools and playgrounds advocating young viewers to spend time outdoors.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375383Wed, 04 Nov 2009 18:54:27 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375383http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/VCDW9BE3FcI/storypage_c.phpMirza International, the maker of Red Tape shoes, leather accessories and readymade garments, has started an online store an industry first. People can place their orders online and the delivery will be made by courier. What the company saves in retailer margins, it can spend on the courier. If the online customer is not happy with the footwear, he can courier it back free of cost.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375382Wed, 04 Nov 2009 18:50:28 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375382http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/NL-tjP7LLuM/storypage_c.phpThe 1.5x2.2 meter area where Ravindra Salunkhe sells vegetables and fruits at the upmarket Cuffe Parade in South Mumbai may look like just another case of an unauthorised hawker occupying prime space.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375381Wed, 04 Nov 2009 18:48:36 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375381http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/9FKAK5WcHu8/storypage_c.phpIndians are new brand enjoyers who look for variety and give importance to experience, according to the latest Eye on Asia Study released by Grey Group Asia Pacific, a leading marketing communication company.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375264Tue, 03 Nov 2009 19:00:14 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375264http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/k5hIZAu3sbw/storypage_c.phpAirtels new ad attempts to block its consumers mind space in a market cluttered with aggressive plans.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375077Mon, 02 Nov 2009 19:10:31 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375077http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/kU5eC824pX8/storypage_c.phpThere is an old joke in advertising. Agencies bully small clients into buying great work, while large clients bully good agencies into producing crap.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375008Sun, 01 Nov 2009 19:05:29 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375008http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/u1sXq3FerO0/storypage_c.phpYuvraj Singh has just told us the secret of his power-packed performances. Its Revital, a combination of vitamin, mineral and the Chinese wonder herb Ginseng.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375010Sun, 01 Nov 2009 19:03:23 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375010