http://feeds.business-standard.comThe latest news from India's most respected business daily.enBusiness Standard LimitedSat, 07 Nov 2009 11:55:05 GMTNewspapersBS RSS Generator10http://feeds.business-standard.com/images/logo_small.gifhttp://feeds.business-standard.com14428Business Standardhttp://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/XPEwhUrdD7g/storypage_c.phpHave you ever felt the salesperson at your neighborhood multi-brand electronics storeroom is endorsing only a few of the brands displayed? Or noticed how some salespersons only smart-sell brands which give them better commission? Due to such practices, information technology & consumer electronic majors in India may be losing up to Rs 84 lakh per store annually, indicates a new study commissioned by Grass Roots Group, a performance improvement solutions provider.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375384Wed, 04 Nov 2009 19:15:02 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375384http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/v8dLL23QkSs/storypage_c.phpNickelodeon, a childrens channel and a part of the Viacom18 group, will go blank for 30 minutes this Saturday. Nicks popular cartoon characters like SpongeBob SquarePants, Ninja Hattori and Dora will instead come to schools and playgrounds advocating young viewers to spend time outdoors.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375383Wed, 04 Nov 2009 18:54:27 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375383http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/VCDW9BE3FcI/storypage_c.phpMirza International, the maker of Red Tape shoes, leather accessories and readymade garments, has started an online store an industry first. People can place their orders online and the delivery will be made by courier. What the company saves in retailer margins, it can spend on the courier. If the online customer is not happy with the footwear, he can courier it back free of cost.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375382Wed, 04 Nov 2009 18:50:28 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375382http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/NL-tjP7LLuM/storypage_c.phpThe 1.5x2.2 meter area where Ravindra Salunkhe sells vegetables and fruits at the upmarket Cuffe Parade in South Mumbai may look like just another case of an unauthorised hawker occupying prime space.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375381Wed, 04 Nov 2009 18:48:36 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375381http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/9FKAK5WcHu8/storypage_c.phpIndians are new brand enjoyers who look for variety and give importance to experience, according to the latest Eye on Asia Study released by Grey Group Asia Pacific, a leading marketing communication company.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375264Tue, 03 Nov 2009 19:00:14 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375264http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/k5hIZAu3sbw/storypage_c.phpAirtels new ad attempts to block its consumers mind space in a market cluttered with aggressive plans.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375077Mon, 02 Nov 2009 19:10:31 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375077http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/kU5eC824pX8/storypage_c.phpThere is an old joke in advertising. Agencies bully small clients into buying great work, while large clients bully good agencies into producing crap.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375008Sun, 01 Nov 2009 19:05:29 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375008http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/u1sXq3FerO0/storypage_c.phpYuvraj Singh has just told us the secret of his power-packed performances. Its Revital, a combination of vitamin, mineral and the Chinese wonder herb Ginseng.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375010Sun, 01 Nov 2009 19:03:23 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375010http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/J5Z0ifLmlho/storypage_c.phpThe price war in the touch screen mobile phone market in India has just begun. While Samsung has created a stir with Corby, which it launched a few weeks ago, Nokia is planning to catch up fast with the 5230 and 5530 models.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=375009Sun, 01 Nov 2009 19:00:27 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=375009http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/OaBH54yCR-0/storypage_c.phpAlmost eight years back when Japanese consumer electronics company Sony Corporation and Swedish telecommunications company Ericsson forged a partnership to make cell phones, an artist designed the liquid-eye crystal logo of Sony Ericsson on a napkin in a restaurant. It had just one colour -- emerald green.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=374639Wed, 28 Oct 2009 18:49:38 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=374639http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/zYQrphKqsH4/storypage_c.phpEver since they were introduced in India in 2004, marathons have become something of an annual event on the social calendar, not least because they provide a huge networking opportunity for anyone who is reasonably fit from common or garden executives to page three and corporate celebs.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=374640Wed, 28 Oct 2009 18:45:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=374640http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/2ki3xt7udBw/storypage_c.phpHow Wills Lifestyle hopes to stand out in the crowded readymade apparel market.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=374328Tue, 27 Oct 2009 15:05:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=374328http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/uyLYaLDtUGw/storypage_c.phpMusic ripped off CDs or downloaded illegally, that can be found on digital music players, laptops and phones, robs the Indian music industry of over Rs 1,000 crore annually, according to market estimates. T-Series, the Indian music company which has rights to more than 200,000 songs, 30,000 music videos and movies, wants to change that. It has moved in with legitimate digital music on pen-drives and MicroSD cards, ideal for the preferred media devices, in the hope it will down one more deterrent to consuming media legally. The soundtrack of Blue is the first from its stables to be thus released, followed by All the Best and London Dreams.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=374332Mon, 26 Oct 2009 19:14:19 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=374332http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/az4xe7WieBo/storypage_c.phpSmall appliances maker Maharaja Whiteline hopes to double its growth tapping the unorganised market.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=374331Mon, 26 Oct 2009 19:11:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=374331http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/xIK4mDo9jqc/storypage_c.phpAfter Reid & Taylor, S Kumars Nationwide wants to try its luck in all segments.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=374330Mon, 26 Oct 2009 19:09:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=374330http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/YrZGtxUsPQg/storypage_c.phpAviva tries a new tool with Sachin Tendulkar to grab a bigger share of the life insurance market.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=374329Mon, 26 Oct 2009 19:07:14 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=374329http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/rOYmLY29kzk/storypage_c.phpTo really understand the power of execution, you need to be in the East Stand of Mumbais Wankhede stadium, when India is playing an opponent like Australia in a one day international. Every time Sachin Tendulkar touches the ball, an electric current passes through 60,000 spectators who let out a humungous roar of excitement. It is a zing that almost physically tries to reach out and touch this diminutive teachers son. A man who realizes a million dreams as he sends the ball scorching across the ropes.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=374237Sun, 25 Oct 2009 19:15:21 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=374237http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/Oi2txW6K14o/storypage_c.phpAfter a lull of over eight months when virtually no new endorsement deal of any significant value was signed, the Rs 400-450 crore celebrity endorsement business is back on the recovery path.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=374239Sun, 25 Oct 2009 19:14:56 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=374239http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/VmtoVOTly9I/storypage_c.phpApart from a new brand ambassador, the apparel maker has gone in for aggressive store expansionProvogue has done it again. It has switched its brand ambassador, this time from Saif Ali Khan to Hrithik Roshan, for its new campaign. The brand needed the buzz as much for its new line as for ensuring that its aggressive store expansion drive matches the growth of curious consumers.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=374238Sun, 25 Oct 2009 19:13:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=374238http://feedproxy.google.com/~r/Business-Standard-Management-Mktg-Marketing/~3/J2MqHZ6oTvU/storypage_c.phpBarely three months after emerging out of bankruptcy, General Motors has launched its luxury Sedan, the Chevrolet Cruze, in India. Built on a global platform called the 300 series, the Cruze will compete with the Honda Civic, Skoda Laura and Volkswagen Jetta for a space in the executive segment.http://business-standard.com/common/storypage_c.php?leftnm=10&autono=373670Mon, 19 Oct 2009 19:25:00 GMThttp://business-standard.com/common/storypage_c.php?leftnm=10&autono=373670