Much like in the world of content, quality is better than quantity when it comes to obtaining links.  After years of combining strategies and tactics, I have come up with a list of best practices for obtaining incoming links to your website. 

• It is well worth the time to write great content as opposed to lots of decent content.  Some of the articles I wrote was one that attracted the most links and landed on good websites, and one or two were even highlighted in a breaking news story that brought a LOT of referral traffic while it was on the site’s homepage.
• If you figure out something cool or unique, like getting Pandora to play through a mono bluetooth headset, write about it and keep the content on your site and create a buzz using social media.  Links will surely come.
• Write content for your own site first.  As other top marketing professionals point out, you will get the links pointing back at your site for having the original content.
• Here is one of my favorites – syndicate your RSS feed, not your article content.  This is a philosophical change to the approach many people have in article marketing.  Instead of publishing your duplicate content everywhere, keep the content on your site and ping services like technorati, twitter, facebook, and anywhere you can publish your site’s feed. Get visitors on your site and then give them an opportunity to bookmark or share your content via social media. 
• Quality directories are still valid.  I have still seen good success from getting listed in the top human-edited directories, especially local and regional ones.  Avoid the free-for-all sites and focus on the ones that add value to users.
• Guest Blogging is a new hot-topic which is also worth trying.  Finding relevant websites to post content to is a good way to get quality inbound links and brand awareness.  In many cases, you can get content for your site as well if you establish a good partnership with a complementary website or blog. 
• Patience is a virtue.  It is hard to not check Google rankings every day, but there are a lot of other things to do with your valuable time than checking rankings.  I schedule a time once a week to check up on how things are progressing. This keeps me from wasting time each day, and gives me a reason to measure results and dive into analytics at the end of the week.  We know SEO is a long-term strategy and results often take months to mature.
• Reciprocal links are not all bad.  It is natural for complementary websites to link to one another, so the emphasis is on relevance.  I will exchange links with relevant and complementary websites, but not with just any site.  You want to make sure you are linking to reputable websites too.  Using your “off-line” networks to create on-line link partners is a great way to build links from people and businesses you know.
• Don’t Spam.  Search engines (like Google) mostly update their algorithms to do one of two things: to increase the relevance of the search results and to battle spam in their index. If you keep things relevant and avoid spam tactics, your rankings should continue to increase as long as their isn’t a fundamental shift in how websites and pages are ranked. 
• Find ways to add value to your industry. If you are an expert on a topic, utilize Yahoo! Answers, DIY, or forums to give advice and answer questions – each time leaving a link to your website for more information.  This not only builds credibility, but makes you an authority figure within your industry. You can set up Google Alerts for some phrases and questions you can answer, and get updates about new questions posted. You can also write a blog post to answer questions you find online to attract visitors looking for the same thing.
• Give links to get links.  Especially in your blog or content, write about newsworthy information and list a few sources.  Giving out links to reputable websites tends to encourage other websites to link to you. Think about developing some lists of resources and industry best lists.  People love getting mentioned online, and they will point their audience to it.

Hopefully this best practices list will help you understand the importance of link building.  I originally posted this article at SEOmoz.org (here is the original post). The best practices have been updated and added to from the great discussion we had in the comments.  SEOmoz is one of the top SEO blogs in the industry, and you can find a lot more information about link building there.

About the Author: SEOTERIC is an Atlanta web design and SEO company specializing in building business websites and generating sales and leads through natural search results.

So, we all know that in the core of it all, qualified traffic is the most essential item to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

If you already have a site and you think that you’re not getting the traffic that you’re supposed to be getting, then its time to start reading and learning. If you are going to be competitive only, you should always be a step ahead of your competition, increasing your traffic flow should have started yesterday.

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic.

1) Invest in good advertising with search engines

Google’s Adwords provide great advertising schemes that are very popular and assures great traffic. Although with this surefire way to increase your traffic it will cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords are the top surefire way to increase your traffic.

Also be sure to optimize your site for the organic search results. This way you will be sure to appear in both the paid and organic sections. The organic results will last longer and more people tend to click on these results.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your web sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any, or very low costs. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you have a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they usually will help bring in traffic to your site through forwarding of the newsletter to other people or direct linking to the website from the newsletter.

About the Author
Chip Curle is the owner of Charles Curle Design, a North Georgia web designer that develops and manages web sites and drives companies to the top of internet search engines through search engine optimization. His work has earned Chip 14 ADDY (American Advertising Federation) awards including 8 Gold, 4 Silver, and 2 Best of Show.

But, there is an additional benefit that shouldn’t be over-looked: there impact on your Search Engine Optimization efforts. Blogging can greatly enhance any websites natural search results through regular postings, and natural keyword placement. There in fact is no stronger way to market ones website for free than by blogging with natural keywords.

Similar to article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on the ranking of your site in any given search engine, and thus net you more traffic. One key to gaining more traffic from keywords is to use niche keywords. These are keywords or keyword phrases that may be searched for less often, but that have less competition. This means you may be able to rank much higher for these keyword. An example: The keyword term “baseball” is certainly searched for often, but there are millions of websites optimized around this keyword. However a keyword phrase like “Atlanta Braves pitcher John Smoltz news” would have fewer competitors. The longer keyword also increases the likelihood that your blog contains exactly what the visitor is looking for.

Getting picked up in search engines can lead to increase volumes of traffic heading to your site every day. There are top keyword placers that use blogs to retain huge amounts of daily traffic to their sites just by integrating a variety of niche keywords into their posts. The amazing thing about blogs is they are often picked up by the search engines almost as quickly as one posts to it, which makes it an even more powerful tool for SEO purposes. Our experience has been that blogs that take advantage of Google’s Blogger or Wordpress are quickly indexed.

Another way blogging can help your site’s search engine ranking is by the quality score. Most search engines, including Google rank sites with a quality score, the more unique, user provided content, the higher it appears the quality score becomes. If a website is just a sales page, and a few pictures, the quality score will most likely be low. But if a site has a blog on it, with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche, or keyword terms.

If you haven’t considered a blog for the pure marketing aspect of it, it’s probably time you considered it from the SEO perspective. You’ve got nothing to lose but website visitors.

Networking tip 1 – Get comfortable with how networking works

“All things being equal, people will do business with, and refer business to those people they know, like and trust.” (Bob Burg). Business Networking is about finding other business people who operate in similar markets to you. Then helping them and building relationships to earn that trust so don’t expect instant results. Like anything worthwhile, networking takes time and application. Take the time to develop relationships and create a network. Don’t expect to walk into a room of strangers or simply post a profile online and come away with business – it just doesn’t work like that!

Networking tip 2 – Develop a plan

“It pays to plan ahead it wasn’t raining when Noah built the ark” If you don’t know where you are going with your networking how can others help you? Answer the following: – what is your target market? – what are the problems you solve for them? – how much business are you looking to generate via word of mouth? – how much time can you devote to your networking activities? Identify others likely to have access to your target market – how do you get to know them? – how can you help them achieve their goals? When you can answer these questions you are have the basis of a networking plan which you can begin acting on right away.

Networking tip 3. Identify the people you already know, like & trust

The cornerstone of your networking activities should be the people you have already done business with. Colleagues, Customers and Suppliers. Invest time in these important relationships. Meet up with them and find out if there is anything you can do to support them.

Networking tip 4. Identify the offline networks to join

If your existing network is not big enough to generate enough word of mouth to achieve your plan then find a couple of networks to join. Ask yourself who else is likely to have access to and influence with your target market. Then find where they network and join those groups. Take the time to get to know the members and the ways you can help – support, information & introductions. When asked present your proposition confidently & consistently – your target market, the problems you solve and your stories.

Networking tip 5. Show a genuine interest in other people

“You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.” So said Dale Carnegie – and it’s true. Become an active listener and see how you can help the people you meet. By being aware of their needs you can connect them to people in your network. This will involve asking open questions. People usually find the most interesting subject is themselves! Make it easy for them to expand their answers rather than just replying with a “Yes” or “No”. For example “That’s interesting, how do you do that?” They will remember you for listening attentively to them! Be prepared to talk to strangers and have an interesting story.

Networking tip 6. Always follow up contacts

When you meet someone at an event follow up with a simple e-mail or telephone call confirming where you met and what action, if any, was agreed. Connect them to others & any helpful information. Prompt follow ups are essential! Find out which online networks they use and connect with them if you are also a member.

Networking tip 7. Identify the online networks to join and start a blog

Your blog is the cornerstone of your online presence & is the place you build your reputation. It can be on your website or a free service like blogger, wordpress or similar. Use your blog to share your stories, hints, tips, & insights and use twitter to share these too. Find out which online networks your influencers and target market use and join a couple. Use the network tools to find the people you already know and connect with them online. Post a profile that is consistent with your personal brand and contribute.

Networking tip 8. Make online contacts and build relationships first

Contribute to online conversations and share your knowledge and connections. Make contact with like minded professionals. Networking is not about selling – it’s about building relationships. The best business is developed when both parties know, like and trust each other. So take the time to get to know them and establish rapport.

Networking tip 9. Arrange contact meetings

You’ve established rapport with someone you’ve met at a networking meeting or had good online interactions. It looks as though they might know your target market. How do you take things forward? Simple, meet with them for a coffee and start getting to know them. What makes them tick, what are their successes, their aspirations, their skills and experiences. what they are looking for? See if you can connect them to one of your contacts?

Networking tip 10. Develop Networking Advocates

A networking advocate goes out of their way to recommend your goods and services without being asked or expecting anything in return. Take time to develop the relationships with key members of your network. Go out of your way to connect them to key members of your network and introduce them to people who might benefit from their services. Become an advocate for them. And, guess what? What goes round comes round. People will eventually become advocates for you – and this is where the networking dividend really pays out! Finally, in the immortal words of Woody Allen: “80% of success is showing up!”

Please visit our website  www.Business400.com  for more information on our exciting Business Association.

The attitude of the wolf can be summed up simply: it is a constant visualization of success. The collective wisdom of wolves has been progressively programmed into their genetic makeup throughout the centuries. Wolves have mastered the technique of focusing their energies toward the activities that will lead to the accomplishment of their goals.
Wolves do not aimlessly run around their intended victims, yipping and yapping. They have a strategic plan and execute it through constant communication. When the moment of truth arrives, each understands his role and understands exactly what the pack expects of him.
The wolf does not depend on luck. The cohesion, teamwork and training of the pack determines whether the pack lives or dies.
There is a silly maxim in some organizations that everyone, to be a valuable member, must aspire to be the leader. This is personified by the misguided CEO who says he only hires people who say they want to take his job. Evidently, this is supposed to ensure that the person has ambition, courage, spunk, honesty, drive – whatever. In reality, it is simply a contrived situation, with the interviewee jumping through the boss’s hoops. It sends warnings of competition and one-upmanship throughout the organization rather than signals of cooperation, teamwork and loyalty.
Everyone does not strive to be the leader in the wolf pack. Some are consummate hunters or caregivers or jokesters, but each seems to gravitate to the role he does best. This is not to say there are not challenges to authority, position and status – there are. But each wolf’s role begins emerging from playtime as a pup and refines itself through the rest of its years. The wolf’s attitude is always based upon the question, “What is best for the pack?” This is in marked contrast to us humans, who will often sabotage our organizations, families or businesses, if we do not get what we want.
Wolves are seldom truly threatened by other animals. By constantly engaging their senses and skills, they are practically unassailable. They are masters of planning for the moment of opportunity to present itself, and when it does, they are ready to act.
Because of training, preparation, planning, communication and a preference for action, the wolf’s expectation is always to be victorious. While in actuality this is true only 10 percent of the time or less, the wolf’s attitude is always that success will come-and it does.

• 571% gains in operating earnings
• 471% higher returns in investments
• Stock prices increased 383%
as reported in “The New Corporate Culture: Deals and Kennedy, 1999.”

According to an article published in the September 03 issue of Professional Services Journal, “Organizations with adaptive cultures increased net income 756 percent over an 11-year period compared to a one-percent increase for everybody else.”

The impact of culture on the bottom line is clear. Harvard Business School professors John Kotter and James Heskett studied over 200 companies for several years and found that culture has a significant impact on a firm’s long-term economic performance. The role of culture in determining financial performance is becoming even greater in today’s fast-changing, more competitive business environment.

Organizational culture is a powerful force. It significantly impacts profitability, sets the climate for innovative ideas, and determines an organization’s capacity to change. The power of culture is perhaps best seen when organizations are forced to adapt to change, resulting in either success or failure of initiatives. Executives know they must get their organizations to seek and embrace change, but often feel challenged with cultures that resist change, causing dependence on the leader or defensive attitudes that inhibit collaboration, threaten innovative initiatives and reduce organizational effectiveness. The greater the degree of change required, the more important it is to examine the existing culture to determine whether it will serve as a catalyst in moving forward or whether it will act as a deterrent in support of the status quo.
Organizations that have not yet successfully made the connection between strategy and culture have yet to realize the benefit, which culture plays in an organization’s growth and performance. Leadership is centric to establishing the vision and values that foster the culture within an organization. Often, in organizations where performance is declining and employee morale is low, the senior management’s view of its current organization’s culture is based more on hope than a view grounded in objective fact. It is difficult at best to be objective when you are your own sounding board.

Until recently, accurately assessing organizational culture and readiness to change has been virtually impossible. Peer Synergy Group has several tools that enable organizations to see and understand their present state of culture without biases and we provide the experience and expertise to assist in developing effective and adaptive cultures. Cultural alignment initiatives can be very concrete, with measurable goals and clear return on investment. Additionally, the ability to leverage the creative capital in an organization through continuous innovation can yield tremendous economic benefits. Aligned and dynamic organizational cultures drive effective idea exploration and the willingness to seek change. Peer Synergy Group believes an organization’s future success is dependent upon the ability to continuously innovate.
Corporate culture is often ill defined and misunderstood.

“Culture is the cornerstone of today’s corporations. More than any other force it shapes the attitude, the hopes, the creativity, and the values of the employee.

Culture bonds and motivates individual behavior, both internal and external relations; it impacts a company’s values, how it processes information, and how it functions at all levels from the subconscious to the visible. Regardless of how you view culture in your organization, it should emphasize what’s really important and directly support your vision and strategy. People and the culture within which they exist are the driving determination behind every great leader. Together they are what drive a company to greatness and they can also drive a company to failure. Leaders who make this connection understand that culture models corporate values, generates motivation, innovation, drives performance and builds company reputation. As Lou Gerstner said, “I came to see in my time at IBM that “culture” isn’t just one aspect of the game—it is the game.”

Imagine how successful you could be if your organization had a dynamic and innovative culture where employees continuously demonstrated passionate engagement amidst their work and in support of your customers. Peer Synergy Group, Inc. is passionate about helping our clients develop strategic roadmaps and processes for developing leadership relevance, vision, values, dynamic culture, and continuous innovation to build company reputation and market share. We have the tools to help you see and understand your organization’s present state of being without biases, and we provide the experience and expertise to successfully help you deliver your organization into the 21st Century global marketplace.
How important is culture to your company’s bottom line? It could make the difference between success and failure in today’s ever changing business environment.

Roger Blackstock is Founder & CEO of Peer Synergy Group (www.peersynergygroup.com), an Atlanta based organizational leadership and executive performance enhancement firm. Roger also serves as a Group Chairman for Vistage International (www.vistage.com), the world’s leading chief executive organization with more than 14,000 members in 16 countries. Blackstock is a U.S. Army Veteran, business executive, and trusted advisor to CEO’s with over thirty years experience. For more information you can reach Blackstock at roger@peersynergygroup.com or 770.530.2383.

What are you doing to develop relevant leaders within your organization? Today’s leaders must develop the wisdom to identify with today’s employees who span four different age generations, come from diverse and multi-cultural backgrounds, possess a wide-ranging work ethic, and varied thinking style from what most are accustom.

History reveals wisdom is the most valuable component of leadership. It is the other extreme from arrogance and autonomy. Much of wisdom stems from our desire to understand our true self, our strengths and weaknesses. This is the right first step, but leadership relevance requires that we demonstrate a continuous commitment to excellence, a caring attitude, noble character that earns the trust of others, and a calming responsive demeanor in adverse situations.

Wisdom is often viewed as the cumulative knowledge attained from a leader’s years of experience in his/her chosen field of expertise. So what is a young leader to do who doesn’t have the years of experience? Successful leaders learn what they need to know. The young leader must understand that wisdom is a character trait, which must be painstakingly developed as the leader expands his/her perspective on life. Never underestimate what you already know, or refuse to act on what you know is right. Gut instinct is critical to the success of every leader. When wisdom calls, listen. Never refuse the wise counsel of others or the opportunity to discuss elusive issues amongst your peers. These are traits that distinguish you as a relevant leader and one who is committed to your people.

When Wegman’s Food Markets of Rochester, NY, was recognized in 2005 as the number one company on FORTUNE Magazine’s list of the “100 Best Companies to Work For,” Robert Wegman received accolades for his understanding of leadership relevance and building a great organizational culture. It is noteworthy that Wegman’s motto is Our Employees Come First.

In their book, The Service Profit Chain, the authors (Heskett, Sussa, and Schlessiger) make the case that, “no matter what your business, the only way to generate enduring profits is to begin by building the kind of environment that attracts, focuses on, and keeps talented employees.” Unfortunately, during the “dot.com craze” many corporations became focused solely on the shareholders and lost focus on their employees and customers. I contend if you focus first on your employees, they will take care of your clients/customers, who in return will tell many others just how awesome your company is, and your shareholders will be most pleased with the outcome.

Data from the business schools of Emory, Stanford, and Harvard further supports this philosophy noting that for every 1% improvement you make in service climate you drive a 2% increase in revenue. Of course, it’s the leaders who must create the right emotional climate.

Your ability to demonstrate leadership relevance resonates your values and vision throughout the organization and is a driving force in building a dynamic culture, which will sustain creativity, innovation, and profitability for years to come.

Roger Blackstock is Founder & CEO of Peer Synergy Group (www.peersynergygroup.com), an Atlanta based organizational leadership and executive performance enhancement firm. Roger also serves as a Group Chairman for Vistage International (www.vistage.com), the world’s leading chief executive organization with more than 14,000 members in 16 countries. Blackstock is a U.S. Army Veteran, business executive, and trusted advisor to CEO’s with over thirty years experience. For more information you can reach Blackstock at roger@peersynergygroup.com or 770.530.2383.