Day after day after day. Week after week.

I finally gave in and purchased his product recently (it’s in a field WAY outside marketing).

Why did I stay on his list for so long? And why did I finally pony up the cashola for his product?

It’s because he had taught me to respond. Just like he taught everyone on his list to respond.

How did he do it? Lucky for you, I’m a sharing guy.

Here are three things he did to build a responsive list…

1. He Built Rapport With His Readers

2. He Created Excitement And Anticipation

3. He Expanded His Line Of Products

Let’s look briefly at each one

1. He Built Rapport With His Readers

The guy told stories. He made it personal. Over the two years, I got to know him through his emails. And here’s the clincher…

I look forward to getting his emails! Even though I get hundreds a day, I read his first.

That’s powerful. If you can get your readers to look forward to getting your stuff, you can tap into that monee tree like a faucet.

So, build rapport with your readers by making your stuff personal.

2. He Created Excitement And Anticipation

It never failed. He told me all the time…

“Hey, watch out for what I’ve got planned next Wednesday.”

or…

“During the last week of this month, I’m gonna do something really special for you. Watch your e-mail.”

He got his list excited about things he had planned. I caught myself always wishing the day would hurry up and get here so he’d uncover his surprise for me.

My buddy Jeff Walker does this brilliantly. If you’re not on his list at…

http://www.sixinseven.com

… you should be. Read the e-mails you get from Jeff. You’ll know EXACTLY what I’m talking about here.

When you build YOUR lists, try to excite and ignite them by making ‘em look foward to your stuff.

3. He Expanded His Line Of Products

One thing that always made me envious about this guy is how fast he created products for his list. The dude was like a machine!

It seemed like he was coming out with something every couple of weeks for us to buy.

Now, this is important, so listen up here…

If you want to teach your list to RESPOND, you have to give them something to respond to over and over.

Read that last sentence again.

Give your list something to buy (either your products or affiliate products). Give them something to do (fill out surveys, tell you what they want, tell you where to stuff your latest product).

Then, do it over and over. Train your list to RESPOND.

Last Thoughts

Building lists is great. But, if you build a dead list, you’re just wasting your time.

You have to build RESPONSIVE lists. You want people to WANT to buy your stuff. You want them to look forward to buying your stuff.

I have a friend who makes more moolah with his list of under 1,000 than other knuckleheads make with lists of 100,000.

I’m serious.

A responsive list can support your entire business.

3 Tips To Building A Responsive List is a post from: Business Blog | Lilamitre-arte.com

1. MONITOR HOW YOU CURRENTLY USE YOUR TIME: If it seems like your day slips by all too quickly, try creating a log of your daily activities. Once you see where you are spending your time, you can identify and focus on the activities that provide the greatest returns for you personally and financially. Start your log by writing down what time you wake up, get ready, and begin work. Calculate how much time you spend on individual activities such as email, phone calls, and client work.

=> FREE TIME TRACKING TOOL: Here’s a personal time survey to help you discover how much time you spend on various work activities: Personal Time Survey Tracker

2. CALCULATE HOW MUCH YOUR TIME IS WORTH: Time is money. Knowing how much your time is actually worth can help you make better decisions as to whether you should perform a task or outsource it. For instance, if your time is worth $200 an hour, you are far better off paying someone $30 an hour to edit your newsletter. You can “bank” the other $170 per hour by spending your time on profit making activities. Also take the time to determine how much time a day you need to spend on billable activities to make your desired profit. I try to spend 1.5 hours a day on money making projects.

=> FREE TIME COSTING TOOL: Here’s a time costing worksheet to help you determine how much you are actually when you subtract the expenses. Time Costing Sheet

3. CREATE A DAILY SCHEDULE: Don’t start your day without a to do list. Make a list of tasks and categorize them into business building activities, client activities, and personal items. Then break bigger unmanageable projects into smaller “doable” chunks so they less intimidating and are easier to accomplish.

=> FREE DAILY TO DO LIST: Try this free all inclusive WebMomz To Do List

4. PRIORITIZE: Have more to do than hours in the day? By prioritizing your tasks, you’ll make sure that you are tackling the items that matter most. Create a system that works for you. One standard way of prioritizing is to mark items with A, B, and C.

Ask yourself these key questions:

What items MUST be done today?
Which items can be rescheduled?
What can be delegated?
Which tasks most closely match my priorities and goals?
Which items can be eliminated?

5. LEARN TO SAY NO: Are you adding one more item to your never-ending TO DO list? You are in control of your time. Be strong and uphold your personal boundaries. When you are well rested and treat yourself and your family to the time off you deserve, you’ll feel happier and more productive when it’s time to go back to work. **

Before you say yes, ask yourself these questions:

Do you really have the time or energy to do that extra task?
Do I like this customer? Are they good for me?
Will it be profitable?
Does it invade on your personal time?
Does it involve doing something you enjoy?
Does it fit in with your list of priorities and goals?

6. REMOVE DISTRACTIONS AND TIME SUCKS: Time sucks are lurking everywhere like viruses. Think about which activities are eating up your time. For me personally, these items include email, social calls, and telemarketers. I “conquer” the email demon by shutting down my Outlook when I am working. When a family member calls during work time, I politely ask if I can call them back during the afternoon and remind them of my work hours. Caller ID valiantly saves me from the “would be” telemarketer time thieves. With one glance, I can quickly differentiate telemarketers from important client calls.

7. STICK TO THE PLAN: Try not to get sidetracked from your plan. One of my friends has a motto, “A lack of planning on your part does not constitute an emergency for me”. It’s a smart one to live by. Unless it’s a true emergency, or you are being paid “rush” time, you probably don’t need to squeeze a last minute request in today. Also, by assigning yourself project deadlines, you can keep on top of projects and avoid those dreaded last minute emergencies.

8. CHOOSE AN INSPIRING PLACE AND TIME: We are all “built” differently. Do the tasks which take your most “brain power” when you are at your prime. Are you a morning person or do you work best burning the midnight oils? Create an ultimate work haven that is clean, distraction free, and inspiring. My office overlooks my flower garden and is right in the heart of family activity. As I glance to the right, our Angel fish “Spike” proudly parades across the fish tank. In front of me, Monet has a glorious display of peach poppies in a field. Above me, Monet is painting a vivid portrait of his flower garden. In the living room, my son is softly singing the Spiderman theme to himself – music to my ears!

9. BUNDLE LIKE TASKS TOGETHER: As you work through your daily list, try to chunk your tasks into like activities. By creating a separate “chunk” of time for answering email, invoicing, making return phone calls, you’ll save time and mental energy.

10. AVOID INTERRUPTIONS: Trying to do the same thing over and over again with interruptions can be maddening. Once you start a task, try to finish it to the end. If something comes up that you need to remember or do, unless it’s urgent, simply add it to your list and continue on with your current project.

11. BE ORGANIZED: When things are tidy, it saves you time and frees you to focus on the task at hand. Digging through a pile of papers and finding a squished Twinkie isn’t very conducive to the work experience. Follow your own organizational style. PHONE LISTS: For instance, I arrange my phone lists into groups according to how I use them: friends, family, doctors, my children’s playmates, etc. I also list people in my phone book that I talk to on a first name basis by their first name alphabetically. For instance, I list my mom under “M” and my brother under “T” for Troy. “D” has a list of all my doctors. This works for me, because it’s how I think.

EMAILS: Another time saving idea is to color code your emails. In my personal color scheme I use one color for clients, one for newsletters, and another for my coworkers. You can also group your emails using categories and folders.

ONE CALENDAR MEETS ALL: Keeping track of work appointments, Brownie meetings, and committee meetings can be very difficult. My secret to keeping on top of family and work appointments is to schedule them all on one calendar.

DAYTIMER SPECIAL SECTION: Create a special section of your Daytimer just for special interests, hobbies, or kids. My husband keeps one with all his stock info. I have a special kid section with phone numbers for Brownie leaders, playmates, doctors, school contacts, bus number and other items.

SUMMARY: Why wait for success when you can literally schedule it! By mastering your time, you can accomplish much more with less effort. Be choosey about how you spend your time. Focus on activities which most closely match your goals. By taking time to monitor, measure, and manage your time, you will enjoy an abundance of success and happiness.

11 Secrets To Better Time Management For Entrepreneurs is a post from: Business Blog | Lilamitre-arte.com

As a result of this habit, she is now 20 pounds heavier, very uncomfortable and extremely unhappy with herself.

Unfortunately this phenomenon is all too common among entrepreneurs who transition from the outside work world to working from home.

Home business presents challenges not normally experienced while working in the corporate or “outside” world and managing breaks is a big one.

When you work outside of the home, a break might be spent by a water cooler, in a lunchroom, or outside on a bench chatting with a co-worker. When you do spend your break in the company lunchroom, you seldom find a fully stocked fridge and cupboards chock full of food at your disposal.

When you work from home, your break locations aren’t quite as extensive and because it’s very unlikely you would spend this time sitting in a bedroom or talking to yourself in the bathroom mirror, the kitchen is the most logical destination.

How you spend your breaks at home requires a little creativity and A LOT of discipline. By giving yourself options, setting limits, and creating healthy habits, it won’t take long for you to re-direct yourself when you find yourself drifting towards the kitchen.

Here are 7 simple options to get you started:

1. Grab your remote telephone, head outside for a lawn chair and call a friend. This not only addresses the “break” issue but also combats the feelings of isolation that often affect home-based business owners. The important thing to remember here is set limits for yourself. Institute a 15-minute break rule and enforce it, otherwise you can lose an entire afternoon.

2. Pick up your mail. Whether the mailbox is at the end of your driveway or just down the street, this is the perfect opportunity for you to stretch your legs and get some fresh air.

3. Play your favorite CD and listen to song that takes your mind completely off your work. Enjoy a cool class of juice or a tasty cup of tea while you immerse yourself in the music. If you’re feeling a little sluggish, pop a lively tune into your boom box and kick up your heels! There’s no better energy boost than a good boogie!

4. Take a walk around the block. Take your puppy with you and light two candles with one flame. Get to know your neighbors, keep your pet healthy, and enjoy the great outdoors.

5. Meditate. There’s nothing like a midday meditation to free your mind and relax the body. The benefits are immense and impact all areas of your life and business.

6. Set kitchen hours. Establish certain times throughout the day when the kitchen is off limits and stick to them.

7. Sweep the entryway or vacuum the living room. It may not be exciting but it will give your mind the break it needs, and will save you time elsewhere so you can spend it with family and friends. A few little cleaning breaks throughout the day really add up.

What other ideas come to mind for you?

Your success and wellness all boil down to discipline, creative thinking, and being gentle with yourself. Don’t beat yourself up if you’ve created habits that are counterproductive. Instead, seek solutions and take appropriate action.

It’s all about developing structures and processes and when you realize you have the power to design your own activities, you will create amazing results for yourself.

2006 © Laurie Hayes – The HBB Source

7 Ways to Manage Breaks As A Home-Based Business Owner is a post from: Business Blog | Lilamitre-arte.com

1. You do not need to provide a physical workspace. A virtual assistant works from their own home or office. This is especially convenient if you are running a business from home or if you have limited space at your own office.

2. You do not need to provide costly equipment. Virtual assistants use their own equipment to provide services to you. This can result is tremendous savings especially if the virtual assistant has access to equipment that you don’t already own. Also, you don’t have the worries of dealing with the maintenance and upkeep of office equipment.

3. You save valuable time not performing tasks you don’t have time for or are not able to do. As a business owner, the highest and best use of your time is to work in your business. Delegating important and necessary administrative tasks like web design and maintenance, bookkeeping, writing, shopping cart setup, and other tasks will allow you to spend time developing your business and building relationships with your customers or clients.

4. You do not have to deal with payroll, taxes or benefits. You can hire a virtual assistant as an independent contractor which frees you from spending time dealing with tax filings and compliance issues. You also have the added benefit of hiring them just for the task at hand, paying them at an hourly rate or by the project. This is much more cost efficient than having a full time employee who you might not be able to fully utilize.

5. You can accelerate growth by finally having the time to focus on the most important issues of your business. The administrative tasks related to running a business are overwhelming, even for a one-person business! The best way to grow your business fast is to concentrate your energies working on your business and leaving everything else to your virtual assistant.

6. You have the freedom to work on growing and improving your business/life skills, knowledge, and relationships. We have a vision for our business. We are constrained by time which limits how quickly we can move towards achieving the goals which underlie that vision. With the help of a virtual assistant, we’ll have more time to do the things that matter most to us, the things that will bring richness and enjoyment to our life.

7. You are able to make better decisions by having a partner to “bounce” ideas off. Having an assistant is a great benefit especially if you are a solopreneur. Their strengths, background, and expertise can provide fresh eyes through which to view your business problems and projects. There’s a lot of truth to the saying, “Two heads are better than one.”

8. You have peace of mind knowing that the details are being handled. Most business owners find themselves swimming in details. There are so many things to handle, from paying the rent, to returning calls, from updating the customer data base, to sending out products. There are literally dozens and dozens of details to remember and juggle which leads to mental and physical exhaustion. By turning over these tasks to your assistant, you’ll get more done faster and with a lot less stress.

9. You are finally able to run your business instead of it running you. At some point during the progression of our business, we start feeling like our business is running us instead of the other way around. Feelings of overwhelm from the countless tasks we must complete can make it difficult to do anything at all. Partnering with a virtual assistant can help us avoid getting stuck. Instead, we can then stay focused on our goals and in control of our business.

10. You have flexibility to assume new, challenging opportunities. With the administrative details handled by your virtual assistant, you’ll automatically be more open to taking on new projects that can benefit you and your business. Your talents and creativity can really shine when you aren’t bogged down in details, overworked, or distracted by things that aren’t directly related to serving your clients.

© Copyright 2004 by Alicia Smith

Benefits of Virtual Assistance is a post from: Business Blog | Lilamitre-arte.com

Contact center consultants are valuable for setting up both small and big contact centers. They advise the firms on using the right technology, latest practices, and complete evaluation of the available resources. These inputs are very important for companies who want to evaluate and consolidate their present centers, and for those who are just starting out.

Like every organization, people form the core of these centers. Skilled, self-motivated people are what employers are looking for. Contact center consultants develop and improve the employee’s performance and increase the output of the center through agent error reduction, training and development. Counseling desks are regularly set up for stressed-out employees who are then encouraged to give their best.

Experts have realized that there are three factors which are responsible for the success of any contact center. First is people, as mentioned earlier, second is the business processes and third is the technology. All three of them are interrelated and susceptible to change. Contact center consultants thoroughly understand their client’s work environment and needs. They are ready to get involved as soon as the firms decide to improve the performance of their companies.

The overall goal of the consultant is to help the clients in improving the performance, thereby increasing customer loyalty and revenue. They also play a major role in reducing operating costs by planning the customer service requirements of the future. In a world of cutthroat competition and the need to put customer satisfaction first, contact center agents have become an indispensable part of the industry.

Contact Center Consultants is a post from: Business Blog | Lilamitre-arte.com

Importance of credit cards online

Many people simply the question of the use of standard credit card for online bill pay. Taking into account the information stolen or misappropriated, can clear the way to show problems with identity theft and fraud. In addition, be the restoration of a map a long process. Buyers of this reaction can buy them as confidential and anonymous. Some card issuers even offer the latest virtual technologies to improve security numbers and airtime card for purchases on the Internet to create more secure.

How does it work?

Prepaid phone cards online than any other card workload, even if the online training account. These accounts are cleared through the Internet and at the same time a minimum purchase of customers using your virtual card as if it is to have maps of normal load.

Prepaid credit card online virtual shop can much easier is a post from: Business Blog | Lilamitre-arte.com

However, there is much more to branding than just looking good. Particularly in this web 2.0 eras, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building powerful brand equity.

In other words, a right media mix would mean:

• Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales)
• Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement),
• Viral marketing (vitally important in today’s age of social networking, tagging, podcasting, blogs, forums, wikis and what have you)
• Television commercial production, print media advertising (traditional media cannot be overlooked)
• Strategic films (have become necessary elements of roadshows, exibhitions and other promotional campaigns)
• Corporate video production (a very important tool for branding your corporate identity)
• Direct marketing (marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer)
• Outdoor advertising (hoardings, roadshows, participations in business fairs, exhibitions, etc)

There are some interactive advertising agencies that have recognized the need of the hour – developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients’ customers, their channel partners, users, and brand communities.

So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.

A Right Media Mix Can Make the Difference is a post from: Business Blog | Lilamitre-arte.com

Niche Too Small

Is your niche too small? Finding a small market to target with your business is key to success, but sometimes people narrow their niche too much. While doggy dental products could be a wonderful niche (as almost any dog owner can attest) you could even narrow your focus down to a certain type of dog (such as lap dogs) but going for one specific breed would be taking it too far.

Target Market Too Small

Is your target market too small? If you are looking only at one community or small geographic region then you may well doom your product to failure. It is far too easy to saturate a small market and it is far too easy for any marketing mistakes to end your campaign before it gets off the ground. In today’s economy with the availability of global marketing you need to think big when you are planning your target market.

Budget Too Small

Is your budget too small? You don’t need a million dollar advertising budget but you should have some seed money to get your business and its marketing campaign off the ground. It is possible to build a business from nothing but it is also a lot more difficult and you might find yourself making some mistakes that cost you a lot more down the road than putting a little money up front.

Schedule Too Small

Is your schedule too small? Do you have enough time to devote to your business? Starting, running, and growing a business takes time. Some people get swept up in the planning and dreaming stages and never really start their business. Other people start before they have completely planned everything out and quickly get mired down by unexpected difficulties. While others do everything right in the planning and startup but once the business is running they get overwhelmed by day-to-day business and never think aobut ways to improve and grow their business.

Mind Too Small

Is your mind too small? You need to open up your mind’s eye to continually seek new opportunities to find new customers, to find new potential partners, to find new ideas for products, and to find new opportunities for marketing. Flexibility and adaptability are key to surival in today’s business climate and you always need to have new ideas cooking to grow and expand your market and your business. This means raising your head up out of the trenches once in a while. Yes, you might need to dodge the occasional missile lobbed your way but this is the only way to see those opportunities heading your way.

If you do your best to avoid these five not-so-small mistakes then you will be on your way to small business success.

Are You Thinking Too Small and Dooming Your Small Business To Failure? is a post from: Business Blog | Lilamitre-arte.com

But, once came the day when something felt out of synch in the way I used that marketing strategy, and I felt some gritchiness around the prices of products I recommended. I kept examining my assumptions, and everything seemed right. Still, the feeling that something wasn’t quite right persisted.

Never one to ignore an itch, I kept scratching until this week I realized what the problem is. I had been using quite different “markets” to assess what the market would bear. That is, I’d been looking at markets that had different values from the values of many of the people I attract. I based my pricing strategy and marketing on the proven best practices of other respected “info product” gurus, but those practices were designed to address the values of people who didn’t, and probably never would, be attracted to my e-zine.

Readers of my e-zine were a special case. From their emails and phone calls, I knew that they placed a high value on authenticity, intelligence, and creativity. I knew they had high standards for courtesy, honesty, and what I might call “finish.” They were tolerant of mistakes (assuming they were acknowledged). They had a sense of humor, a hunger for spirit, and a fundamental commitment to growth. At the same time they tended to be a frugal lot, willing to pay for high quality, but unmoved by hype and positively turned off by pressure tactics.

The generic information marketing model is designed to address the needs of people for whom profit is an over-riding value. These folks — many of them good souls indeed — thrive in the hyper-stimulating atmosphere of the motivational circuit: loud, upbeat music, extravagant challenges to dare to be great and simple formulas for achieving success. The more costly the package, the more this customer tends to believe in its value. And I’m willing to suppose that for the right person, that value can be substantial.

But this model didn’t fit me and it probably didn’t fit my e-zine readers, either. More than likely, they were past believing in “7 Steps to Instant Gratification.” They probably didn’t believe in easy answers, however much they might sometimes long for them. (Me, too.)

The bottom line is that, in that case, so-called “best practices” just didn’t apply. The sophistication, values, and life experience of this community constituted a different market, and we would just have to develop our own best practices.

What would those practices look like? My hunch was:

Transparency: No fake sales; any specials should be clearly linked to a business purpose, and the regular retail price should always be fair so if you miss a sale you can feel good about buying at another time for full price.

– Clarity: Accurate, no-hype descriptions of products and services.

– Simplicity: Prices expressed in whole dollar amounts. Forget the “95 cents” gimmicks. We can round up!

– Trust: Simple returns and exchanges.

I evaluated the marketing and pricing strategy for my products and those of affiliates, keeping asking the questions that gave birth to “Authentic Promotion” in the first place: “What’s bugging me about the way I do (or think I have to do) business? What am I assuming? What is the truth of this? What if the truth were not a problem?”

Goldilocks tried three chairs, three bowls of porridge, and three beds before finding the ones that were “just right.” In much the same way, your working toward “just right” prices and marketing methods will definitely pay off, as it did for me. I believe this price-value matrix will help you to find your “just right” price!

For example, my client sells a course which is a comprehensive self-guided seminar that transforms fears and resistance to marketing into grounded advocacy for good work. It’s a high value, if she does say so herself. Still, it has a medium price because she is still working on way to convey to potential purchasers the potency and efficacy of this course. One way she is doing that is to develop a series of follow up emails that remind buyers of key practices and principles, that ask powerful questions to help them move forward, and that suggest specific sections of the program that solve specific challenges. As she develops this support, she will be able to charge — and receive — a higher price.

PRICE-VALUE MATRIX

HIGH VALUE — LOW PRICE

Underpriced: value undercut by price. “What’s wrong with this picture” pricing strategy.

HIGH VALUE — MEDIUM PRICE

Attractive pricing: ideal for market penetration. “More for your money” pricing strategy.

HIGH VALUE — HIGH PRICE

Premium pricing: prestige, prominence. “Connoisseur” pricing strategy.

MEDIUM VALUE — LOW PRICE

True bargain: may be a temporary special to raise revenue or to move discontinued items. “Inventory sale” strategy.

MEDIUM VALUE — MEDIUM PRICE

Price and value are in balance, exclusive of other factors. “Square deal” pricing strategy.

MEDIUM VALUE — HIGH PRICE

Overpriced: informed buyers will stay away; sales may be made to unsophisticated market. “Infomercial” pricing strategy.

LOW VALUE — LOW PRICE

Cheap stuff. Often sold with lots of “bonus” items or features. “Tourist trap” pricing strategy.

LOW VALUE — MEDIUM PRICE

Turns sales into complaints. “Caveat emptor” pricing strategy. (”Let the buyer beware.”)

LOW VALUE — HIGH PRICE

Don’t even think about it: the “Fleece ‘em and run” pricing strategy.

A Price-Value Matrix – A Cool Tool for Finding Your Just Right Pricing Strategy is a post from: Business Blog | Lilamitre-arte.com

I first inquired what they were doing and found out that some of them had an attitude of seeing the media as something to be suspicious of, to keep at bay and give as little as possible. In turn, the media had little regard for them as well.

There are many people who treat the media this way as well when it comes to their business, and then hope that the media will give them great coverage and a good story as well. This is a receipt for disaster.
First, true media does not have the time or energy to “GET” everyone. Often the people end up getting themselves in their worry or nervousness. They may say something dumb or negative or attack the reporter who is just doing his or her job. In most cases, the media does not have an ulterior motive and is just collecting information. If you do something foolish, remember though that it is not the media’s job to help you out of a crisis.

When you treat people with respect, they are much more likely to treat you the same way. Yes, there could be exception, but in most circumstances, I have found that it was never about me and more about what was happening to them at the time. For example, I had three cases where the people weren’t great to me, and in each case, they came back to apologize with gift or peace offering in hand.
They were each dealing with personal issues and / or were having a bad day. With forgiveness, you create a friend, someone who is more willing to help you out in the future.

Keep in mind that we need a symbiotic relationship with the media. There will be times when you want to announce an upcoming event, a breakthrough or change in your organization etc. How you have treated them in the past will affect what kind of coverage you will get and whether it is good or not.

The media can supply you with some very valuable free coverage and coverage that is 3rd hand. This coverage gives credibility to what you are doing or saying.

And should something happen that could be negative, the media may write the story whether you cooperate or not. For the most part, it is better to have your comments included rather than them only having half the facts or speculation to go on.

If it is a special event that will last for a while, coffee, treats and smiles go a long way with having them stay and giving good coverage. The cost of a coffee and a treat is small potatoes compared with the coverage that you can receive.

Oh, and my secret, just that. I treated them like human beings. I offered to get them coffee. And when the game went late, on the break I took them up to the athlete and coaches dinner area and gave them sandwiches and drinks. They were able to get great interviews and we received great coverage.

This can be a metaphor for many areas in our lives. Ask yourself, “How am I treating the people in my life that can help me the most?”

Media Protocol for Business and Life is a post from: Business Blog | Lilamitre-arte.com