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	<title>Business Book Talk</title>
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	<link>https://www.businessbooktalk.com</link>
	<description>Weekly Business Book Interviews with their Authors</description>
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	<itunes:summary>The podcasts are based on casual chats about business books. I invite an entrepreneur to bring along a book that they think has something great to offer a business person. The podcasts main purpose is to let other business people get an idea of what the book’s about and if that book is a good fit for them. Check out a podcast today and see if you will be motivated to grab a book from your office library or get one from your favorite bookstore and enjoy learning something new this week.</itunes:summary>
	<itunes:author>Business Book Talk</itunes:author>
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		<itunes:name>Business Book Talk</itunes:name>
		<itunes:email>bob@db-partnership.com</itunes:email>
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	<podcast:medium>podcast</podcast:medium>
	<itunes:subtitle>Business Book Interviews with the Authors</itunes:subtitle>
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	<item>
		<title>Spring Break &#8211; From the Volts &#8211; Getting HR Back Into the Humanity Game</title>
		<link>https://www.businessbooktalk.com/getting-hr-back-into-the-humanity-game/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 20 Mar 2017 14:36:27 +0000</pubDate>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=1014</guid>

					<description><![CDATA[Spring Break has sprung and as we do every year, to give us the time to play with the kids and forget a bit about work, we are republishing a popular  interview from past seasons. Widgets The 12 New Rules for Managing Your Employees as if They&#8217;re Real People By Rodd Wagner New York Times bestselling&#8230;]]></description>
		
		
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				<itunes:subtitle>Spring Break has sprung and as we do every year, to give us the time to play with the kids and forget a bit about work, we are republishing a popular  interview from past seasons. Widgets The 12 New Rules for Managing Your Employees as if They’re Real ...</itunes:subtitle>
		<itunes:summary><![CDATA[Spring Break has sprung and as we do every year, to give us the time to play with the kids and forget a bit about work, we are republishing a popular  interview from past seasons.<br />
Widgets<br />
The 12 New Rules for Managing Your Employees as if They&#8217;re Real People<br />
By Rodd Wagner<br />
New York Times bestselling author Rodd Wagner tackles one of the most destructive problems facing organizations today-the breakdown of the relationship between employees and the organizations they work for.<br />
With this declaration, one of the leading authorities on employee performance rolls up his sleeves against the weasel words, contradictions, bad habits, and intrusions that reduce people to -human resources.- To -FTEs.- To -human capital.- To flesh-and-blood widgets.<br />
Armed with empirical evidence from the provocative studies he leads around the globe, Wagner guides you through the new realities of what it takes to get the highest levels of intensity from people in a more mercenary, skeptical, and wired work world. He explains how elements such as individualization, fearlessness, transparency, recognition, and coolness are reciprocated with loyalty, productivity, innovation, and&#8211;inescapably&#8211;corporate reputation.<br />
More info Here:<br />
 http://www.widgetstheblog.com/widgets-the-book/<br />
Have a great break and see you in a couple of weeks.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>52:30</itunes:duration>
	</item>
		<item>
		<title>Find and Motivate Your Companies Leaders from Within &#8211; Angie Morgan</title>
		<link>https://www.businessbooktalk.com/find-and-motivate-your-companies-leaders-from-within-angie-morgan/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 13 Mar 2017 14:00:15 +0000</pubDate>
				<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=1002</guid>

					<description><![CDATA[Spark How to Lead Yourself and Others to Greater Success by Angie Morgan, Courtney Lynch, Sean Lynch Leadership isn’t about a job title, it’s about action and behavior. In SPARK, entrepreneurs, business consultants and military Veterans Angie Morgan, Courtney Lynch, and Sean Lynch show how anyone can become an extraordinary leader by embracing seven key&#8230;]]></description>
		
		
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				<itunes:subtitle>Spark How to Lead Yourself and Others to Greater Success by Angie Morgan, Courtney Lynch, Sean Lynch Leadership isn’t about a job title, it’s about action and behavior. In SPARK, entrepreneurs, business consultants and military Veterans Angie Morgan,</itunes:subtitle>
		<itunes:summary><![CDATA[Spark<br />
 How to Lead Yourself and Others to Greater Success<br />
 by Angie Morgan, Courtney Lynch, Sean Lynch<br />
Leadership isn’t about a job title, it’s about action and behavior. In SPARK, entrepreneurs, business consultants and military Veterans Angie Morgan, Courtney Lynch, and Sean Lynch show how anyone can become an extraordinary leader by embracing seven key behaviors.<br />
Many people believe that leaders are the rare few at the upper echelons of a business or other enterprise. But the truth is leaders can be found at any level of an organization. These are the Sparks – the doers, thinkers, innovators, and key influencers who are catalysts for personal and organizational change. Sparks aren’t defined by the place they hold on an organizational chart. They are defined by their actions, commitment, and will.<br />
SPARK’s insights were hard-earned by its authors, Angie Morgan (Marine Corps), Courtney Lynch (Marine Corps), and Sean Lynch (Air Force), who today are sought-after consultants and keynote speakers, through their firm Lead Star, due to the relevant, engaging way they help individuals re-imagine themselves as leaders so they can reach their true potential.<br />
Not only does SPARK provide you with the encouragement and motivation to be a leader, it also offers online resources that will further support your leadership development. With SPARK as a blueprint, anyone can become a catalyst for change, and any organization can identify and develop Sparks.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:21</itunes:duration>
	</item>
		<item>
		<title>Discover the Secret to Mastering Sales &#8211; Everold Reid</title>
		<link>https://www.businessbooktalk.com/discover-the-secret-to-mastering-sales/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 06 Mar 2017 15:00:16 +0000</pubDate>
				<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=1000</guid>

					<description><![CDATA[The Reid Method A Blueprint for Achieving Sales Mastery by Everold Reid Success in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever. Sometimes it seems that they know more about your product or service and the competition than&#8230;]]></description>
		
		
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				<itunes:subtitle>The Reid Method A Blueprint for Achieving Sales Mastery by Everold Reid Success in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever.</itunes:subtitle>
		<itunes:summary><![CDATA[The Reid Method<br />
 A Blueprint for Achieving Sales Mastery<br />
 by Everold Reid<br />
Success in sales is tougher than ever to achieve. There is more competition and customers have more choice, information, and advanced technology available to them than ever. Sometimes it seems that they know more about your product or service and the competition than most salespeople!<br />
Do you ever feel that you can’t keep pace? Would you like a step-by-step blueprint to teach you the secrets that the sales pros jealously guard? Learn how to master sales in weeks – instead of trial and error over the years.<br />
No matter what industry you sell in, whether automotive, financial, technology, healthcare, real estate or b2b – the products may be different, but the needs and buying habits of your customers always come first!<br />
By using this blueprint for achieving sales mastery, you make the difference in when a sale closes, or whether a prospect converts to a long term valued client. These techniques are proven, but require a commitment to continuous improvement as a sales professional.<br />
Learn from the author’s twenty-five years of experience in automotive retail sales, advertising and real estate marketing. The Reid Method offers salespeople from rookies to top performers (and everyone in between) valuable tips &amp; techniques to improve how they manage the sales process to get results faster.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>51:47</itunes:duration>
	</item>
		<item>
		<title>If You Have a Dream, Then You Need to Hear This Right Now &#8211; Jeremy Cage</title>
		<link>https://www.businessbooktalk.com/if-you-have-a-dream-then-you-need-to-hear-this-right-now/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 27 Feb 2017 15:00:47 +0000</pubDate>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=995</guid>

					<description><![CDATA[All Dreams on Deck Charting the Course for Your Life and Work by Jeremy Cage Set sail for the adventure of your life and work! As Katie Couric, journalist, author and Yahoo Global News Anchor attests, &#8220;Jeremy Cage has written a great book that everyone who thinks about how to better balance work-life issues would&#8230;]]></description>
		
		
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				<itunes:subtitle>All Dreams on Deck Charting the Course for Your Life and Work by Jeremy Cage Set sail for the adventure of your life and work! As Katie Couric, journalist, author and Yahoo Global News Anchor attests, “Jeremy Cage has written a great book that everyone...</itunes:subtitle>
		<itunes:summary><![CDATA[All Dreams on Deck<br />
 Charting the Course for Your Life and Work<br />
 by Jeremy Cage<br />
Set sail for the adventure of your life and work!<br />
As Katie Couric, journalist, author and Yahoo Global News Anchor attests, &#8220;Jeremy Cage has written a great book that everyone who thinks about how to better balance work-life issues would benefit from reading&#8230;.he&#8217;s also shown us how to better navigate life&#8217;s personal and professional challenges.&#8221;<br />
All Dreams on Deck will help you articulate your most important dreams in work and life and will then give you a practical approach for realizing those dreams. Through engaging, real-life examples, you will be inspired to live life to your full potential.<br />
Author Jeremy Cage, President of the Cage Group, begins with the premise that there is no such thing as work-life balance. There is only life balance,of which work is an important part. With this as the foundation, he will guide you through a simple and actionable approach to determining the most important components of your life,the Grab Bags in your LifeBoat,then chart the course to making all the dreams in that LifeBoat a reality.<br />
Jeremy, who has lived and worked in nine countries, has used this approach to help thousands of executives, managers, and their teams unleash their potential. He has also realized his own dreams by taking a sixteen-month sabbatical to sail around the world with his family before returning to the US to launch several exciting new companies. So rather than theoretical mumbo jumbo, Jeremy presents compelling, real-life examples of how to dream specifically, get highly intentional about those dreams, plan and prepare well then summon the courage to set sail.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:54</itunes:duration>
	</item>
		<item>
		<title>Accountability Will Change Your Life and Your Business &#8211; Marcus Nicolls</title>
		<link>https://www.businessbooktalk.com/accountability-will-change-life-business/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Tue, 21 Feb 2017 02:44:38 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=975</guid>

					<description><![CDATA[Fix It Getting Accountability Right by Roger Connors, Tom Smith, Craig Hickman, Tracy Skousen, Marcus Nicolls The hugely popular bestselling authors of The Oz Principle take readers to the next level of experiencing the results of personal and team accountability by revealing the sixteen accountability traits that lie at the heart of success for individuals&#8230;]]></description>
		
		
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				<itunes:subtitle>Fix It Getting Accountability Right by Roger Connors, Tom Smith, Craig Hickman, Tracy Skousen, Marcus Nicolls The hugely popular bestselling authors of The Oz Principle take readers to the next level of experiencing the results of personal and team acc...</itunes:subtitle>
		<itunes:summary><![CDATA[Fix It<br />
Getting Accountability Right<br />
by Roger Connors, Tom Smith, Craig Hickman, Tracy Skousen, Marcus Nicolls<br />
The hugely popular bestselling authors of The Oz Principle take readers to the next level of experiencing the results of personal and team accountability by revealing the sixteen accountability traits that lie at the heart of success for individuals and organizations. They also provide practical advice on how to “fix it” and get back on track for turning in the kinds of results that make careers and transform organizations.<br />
Since it was originally published in 1994, The Oz Principle has become the worldwide bible on accountability. Now Roger Connors and Tom Smith, along with field practitioners Craig Hickman, Tracy Skousen, and Marcus Nicolls, add another important plank in The Oz Principle series.<br />
In Fix It, the authors present the startling results of their Workplace Accountability Study—conducted over three years, involving more than forty thousand participants from organizations across the globe: the most comprehensive study on workplace accountability ever conducted.<br />
When accountability is not working on the job, in the team or the organization as a whole, everyone is left asking how to fix it. Using never-before-published research and firsthand stories and practices from more than one hundred respected global executives, Fix It provides a practical and definitive guide that will become the troubleshooting handbook of choice, designed to assist the reader in knowing exactly how to fix it and get real results.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>1:00:09</itunes:duration>
	</item>
		<item>
		<title>Build a New Age Marketing Culture for Your Company &#8211; Adele Sweetwood</title>
		<link>https://www.businessbooktalk.com/build-a-newage-marketing-culture-for-your-company/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 13 Feb 2017 15:00:01 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=972</guid>

					<description><![CDATA[The Analytical Marketer How to Transform Your Marketing Organization by Adele Sweetwood Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and&#8230;]]></description>
		
		
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				<itunes:subtitle>The Analytical Marketer How to Transform Your Marketing Organization by Adele Sweetwood Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run.</itunes:subtitle>
		<itunes:summary><![CDATA[The Analytical Marketer<br />
How to Transform Your Marketing Organization<br />
by Adele Sweetwood<br />
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer.<br />
The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it.<br />
Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer.<br />
Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:46</itunes:duration>
	</item>
		<item>
		<title>When Sh*t Hits the Fan, Will You Have a Plan &#8211; Charlie Pownall</title>
		<link>https://www.businessbooktalk.com/bbt-s7-006-managing-online-reputation/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 06 Feb 2017 15:00:23 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=928</guid>

					<description><![CDATA[Managing Online Reputation How to Protect Your Company on Social Media Charlie Pownall Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to&#8230;]]></description>
		
		
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				<itunes:subtitle>Managing Online Reputation How to Protect Your Company on Social Media Charlie Pownall Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations eff...</itunes:subtitle>
		<itunes:summary><![CDATA[Managing Online Reputation<br />
How to Protect Your Company on Social Media<br />
Charlie Pownall<br />
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.<br />
Learn why you need to be prepared for an ugly situation id todays unbelievably cruel and swift social media attacks. Prepare your organization for dealing with day-to-day situations and build a strategy for long term brand and reputation management and safekeeping.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>49:27</itunes:duration>
	</item>
		<item>
		<title>Leadership That&#8217;s Worth Following &#8211; Jonathan Raymond</title>
		<link>https://www.businessbooktalk.com/leadership-thats-worth-following/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 30 Jan 2017 15:00:22 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=926</guid>

					<description><![CDATA[Good Authority How to Become the Leader Your Team Is Waiting For by Jonathan Raymond Imagine a world where personal and professional growth are one thing, where improving your relationships and owning your strengths at work translate directly into the rest of your life. Creating a company culture like that is not a dream. Through&#8230;]]></description>
		
		
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				<itunes:subtitle>Good Authority How to Become the Leader Your Team Is Waiting For by Jonathan Raymond Imagine a world where personal and professional growth are one thing, where improving your relationships and owning your strengths at work translate directly into the ...</itunes:subtitle>
		<itunes:summary><![CDATA[Good Authority<br />
 How to Become the Leader Your Team Is Waiting For<br />
 by Jonathan Raymond<br />
Imagine a world where personal and professional growth are one thing, where improving your relationships and owning your strengths at work translate directly into the rest of your life.<br />
Creating a company culture like that is not a dream. Through personal stories and real-life conversations, Jonathan takes you into the room with managers and employees where real culture change happens, and shows you a new kind of employee mentoring where each person gets the real-time feedback, support, and clear boundaries we all need to get beyond the patterns that hold us back.<br />
In this provocative and timely new book, Jonathan brings together what he has learned over a twenty-year journey as an executive, entrepreneur, team leader and leadership trainer.<br />
Combining his experience as the CEO and CBO of EMyth where he led the transformation of a global coaching brand with the lessons learned along his own personal growth journey, Jonathan walks us through a step-by-step approach that integrates the leading edges of both. You&#8217;ll discover a way to lead your team that is both profoundly human and results-oriented at the same time.<br />
Whether you re a CEO or business owner, executive, team leader, consultant, or coach, Good Authority will give you new ideas and inspiration you can put into practice. Most importantly, it will give you permission to be more of who you are at work than you ever thought possible.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>51:09</itunes:duration>
	</item>
		<item>
		<title>Find Out How Happy Staff Translates Into Profit &#8211; Tracy Maylett and Matthew Wride</title>
		<link>https://www.businessbooktalk.com/find-out-how-happy-staff-translates-into-profit/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 23 Jan 2017 15:00:59 +0000</pubDate>
				<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=930</guid>

					<description><![CDATA[The Employee Experience How to Attract Talent, Retain Top Performers, and Drive Results by Tracy Maylett, Matthew Wride Want a profit-enhancing Customer Experience? Start with the Employee Experience. The Employee Experience helps organizations attract and retain top talent, and reveals the secrets for building a deeply engaged workforce. With insights into the dynamics of trust and&#8230;]]></description>
		
		
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				<itunes:subtitle>The Employee Experience How to Attract Talent, Retain Top Performers, and Drive Results by Tracy Maylett, Matthew Wride Want a profit-enhancing Customer Experience? Start with the Employee Experience. The Employee Experience helps organizations attract...</itunes:subtitle>
		<itunes:summary><![CDATA[The Employee Experience<br />
 How to Attract Talent, Retain Top Performers, and Drive Results<br />
by Tracy Maylett, Matthew Wride<br />
Want a profit-enhancing Customer Experience? Start with the Employee Experience. The Employee Experience helps organizations attract and retain top talent, and reveals the secrets for building a deeply engaged workforce. With insights into the dynamics of trust and mutual expectations, this book proves that before you can deliver a transcendent customer experience (CX), you must first build a superlative employee experience (EX).<br />
It&#8217;s not about perks.<br />
It&#8217;s not about creating a worker&#8217;s utopia, and it doesn&#8217;t mean that work must be easy; employees are responsible for managing expectations and meeting the organization&#8217;s requirements. But by establishing a clear set of expectations and promises collectively known as &#8220;the Contract&#8221; and upholding it consistently, employers can build the essential trust that leads to powerful employee engagement.<br />
Turn employee engagement into an exceptional customer experience, profit, and growth Creating a transformative employee experience is not about stock options or foosball in the break room. It&#8217;s about respecting the role your people play in representing your brand and building your business.<br />
When you give talented people the space to achieve and thrive, they&#8217;ll give your customers an experience your competitors can&#8217;t duplicate. The Employee Experience shows you where extraordinary companies start and how to build one.<br />
<a href="https://www.amazon.com/Employee-Experience-Attract-Performers-Results/dp/1119294185/ref=sr_1_1?ie=UTF8&amp;qid=1481565612&amp;sr=8-1&amp;keywords=employee+experience">Get this book on Amazon today</a><br />
<br />
We had Tracy on the show before and I think you will enjoy this interview as well.<br />
<a href="http://www.businessbooktalk.com/tracy-maylett-five-steps-generate-phenomenal-employee-engagement/">Check out the MAGIC interview here</a><br />
<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>51:05</itunes:duration>
	</item>
		<item>
		<title>Leadership for a New Age &#8211; Danielle Harlan</title>
		<link>https://www.businessbooktalk.com/leadership-for-a-new-age/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 16 Jan 2017 15:00:44 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=924</guid>

					<description><![CDATA[The New Alpha Join the Rising Movement of Influencers and Changemakers Who are Redefining Leadership by Danielle Harlan If you want to make an impact in your work, your life, and the world at large it&#8217;s time to scrap the traditional thinking about leadership. The game is changing. Power is shifting. And a brave new&#8230;]]></description>
		
		
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				<itunes:subtitle>The New Alpha Join the Rising Movement of Influencers and Changemakers Who are Redefining Leadership by Danielle Harlan If you want to make an impact in your work, your life, and the world at large it’s time to scrap the traditional thinking about lead...</itunes:subtitle>
		<itunes:summary><![CDATA[The New Alpha<br />
 Join the Rising Movement of Influencers and Changemakers Who are Redefining Leadership<br />
 by Danielle Harlan<br />
If you want to make an impact in your work, your life, and the world at large it&#8217;s time to scrap the traditional thinking about leadership. The game is changing. Power is shifting. And a brave new movement of leaders are redefining success, rewriting the rules, and revolutionizing leadership for the modern world.<br />
Meet the New Alphas:<br />
Their definition of success goes beyond personal achievement.<br />
They also want to be a force for good in the world.<br />
They use their power and influence to improve the lives of others.<br />
They spark ideas, generate excitement, and make things happen.<br />
If this sounds like the kind of leader you&#8217;d like to be, then this book is the roadmap you&#8217;ve been waiting for. The New Alpha offers a complete, holistic, interactive program that is designed to help you find meaning and fulfillment in your life while increasing your competency as a leader. It provides a step-by-step, developmental framework for setting goals, building relationships, and using your power and influence to incite positive change. It s data-driven, customizable, and refreshingly candid about what it takes to be an exceptional leader in a rapidly changing global economy.<br />
This step-by-step guide to leadership includes:<br />
<br />
* Self-assessments that will help you to customize the program to meet your personal needs<br />
* Short and long term planning templates, including sample daily plans<br />
* A personalized tracking system, including weekly check-in templates, that will allow you to monitor and increase your progress over time<br />
* Advice for dealing with difficult people and for reaching out to potential mentors and sponsors who will support and encourage you along the way<br />
* Tips, tricks, and tools for being an engaging, inspiring, and supportive leader who also gets results<br />
* Other essential resources that that will help you to be exceptional and maximize your impact<br />
<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>49:06</itunes:duration>
	</item>
		<item>
		<title>How a Little Change Can Make a Hugh Difference &#8211; Michael Alden</title>
		<link>https://www.businessbooktalk.com/how-a-little-change-can-make-a-hugh-difference/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 09 Jan 2017 15:00:02 +0000</pubDate>
				<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=922</guid>

					<description><![CDATA[5% More Making Small Changes to Achieve Extraordinary Results by Michael Alden We talk about how small changes lead to big results that stick.It&#8217;s a painless route to change, with results that can last a lifetime. Whether you want to boost your health, wealth, or wisdom, this book reveals a key technique that makes it&#8230;]]></description>
		
		
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				<itunes:subtitle>5% More Making Small Changes to Achieve Extraordinary Results by Michael Alden We talk about how small changes lead to big results that stick.It’s a painless route to change, with results that can last a lifetime.</itunes:subtitle>
		<itunes:summary><![CDATA[5% More<br />
 Making Small Changes to Achieve Extraordinary Results<br />
 by Michael Alden<br />
We talk about how small changes lead to big results that stick.It&#8217;s a painless route to change, with results that can last a lifetime. Whether you want to boost your health, wealth, or wisdom, this book reveals a key technique that makes it stick. You may already know that breaking big goals into small chunks makes them easier to achieve, but the trick is in making those chunks large enough to be productive, yet small enough to be sustainable. This book shows you how to bring your goals within reach with only five percent more effort. Five percent is almost unnoticeable in terms of effort—but it accrues quickly, with each step boosting the baseline. Increase sales, decrease your marathon time, boost your savings, or master a new skill. Just five percent more can get you where you want to be.<br />
Small changes, small commitments, and small adjustments can lead to very big results. You can accomplish more than you ever thought possible in your business or in your life. This book walks you through the 5% More strategy to help you map your path to the future.<br />
Accomplish big changes with very small steps<br />
Make bigger leaps in progress each step of the way<br />
Break big goals into manageable milestones<br />
Find a change that you can stick to for the long-term<br />
Mountain climbers don&#8217;t conquer Everest on their first time out—attempting to do so would be a tragic failure. No matter what your goal, no matter what your baseline, small, incremental steps set you up for success. 5% More gives you a concrete strategy for realizing your goals and making changes that last.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>50:20</itunes:duration>
	</item>
		<item>
		<title>Understanding the Power of Behaving Well &#8211; Beverly Langford</title>
		<link>https://www.businessbooktalk.com/understanding-the-power-of-behaving-well/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 02 Jan 2017 15:00:50 +0000</pubDate>
				<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=920</guid>

					<description><![CDATA[Etiquette Edge The Unspoken Rules for Business Success by Beverly Langford Intelligence, ambition, and skill can take you a long way to achieving your career goals &#8211; but no matter where or with whom you work, one of the factors most essential to your success is knowing how to act and interact with your colleagues.&#8230;]]></description>
		
		
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				<itunes:subtitle>Etiquette Edge The Unspoken Rules for Business Success by Beverly Langford Intelligence, ambition, and skill can take you a long way to achieving your career goals – but no matter where or with whom you work,</itunes:subtitle>
		<itunes:summary><![CDATA[<br />
Etiquette Edge<br />
The Unspoken Rules for Business Success<br />
by Beverly Langford<br />
Intelligence, ambition, and skill can take you a long way to achieving your career goals &#8211; but no matter where or with whom you work, one of the factors most essential to your success is knowing how to act and interact with your colleagues. In the modern workplace, if you lack good communications skills, social savvy, and a sense of appropriate behavior, you&#8217;ll be going nowhere fast.<br />
The Etiquette Edge gives you a clear, commonsense approach to making &#8220;good behavior&#8221; a competitive advantage. Packed with quizzes, helpful checklists, and clear examples, this practical book shows you how to:<br />
Make a great impression on bosses, and get along with &#8220;enemies<br />
Deliver uncomfortable-to-convey information with tact and finesse &#8211; including condolences<br />
Turn your body language into a communication asset<br />
Register complaints without sounding like a troublemaker<br />
Skillfully schmooze your way to success&#8230; and much more.<br />
Rather than dwelling on dry, nit-picky rules, The Etiquette Edge gives you the straight scoop on the most effective communication and behavior styles for negotiating the complex terrain of today&#8217;s workplace &#8211; and getting ahead!<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>49:26</itunes:duration>
	</item>
		<item>
		<title>Welcome to Season 7</title>
		<link>https://www.businessbooktalk.com/welcome-season-7/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Fri, 30 Dec 2016 15:00:04 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=932</guid>

					<description><![CDATA[Hi Everyone, To all my listeners I would like to shout out a big &#8220;Thank You&#8221; for supporting the show over the past 6 years. Now it&#8217;s my honor to introduce you to &#8220;Season 7&#8221; with even more great business books. As you know I have been recording the Business Book Talk Interview show for&#8230;]]></description>
		
		
		
			</item>
		<item>
		<title>Sarah Cooper &#8211; Funny, Informative and Full of Surprisingly Relevant Ideas</title>
		<link>https://www.businessbooktalk.com/funny-informative-and-full-of-surprisingly-relevant-ideas/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 26 Dec 2016 15:00:41 +0000</pubDate>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=868</guid>

					<description><![CDATA[100 Tricks to Appear Smart in Meetings How to Get By Without Even Trying Paperback by Sarah Cooper Funny because it&#8217;s true. From the creator of the viral sensation &#8220;10 Tricks to Appear Smart in Meetings&#8221; (5+ million views and hundreds of thousands of shares) comes the must-have book you never knew you needed, 100&#8230;]]></description>
		
		
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				<itunes:subtitle>100 Tricks to Appear Smart in Meetings How to Get By Without Even Trying Paperback by Sarah Cooper Funny because it’s true. From the creator of the viral sensation “10 Tricks to Appear Smart in Meetings” (5+ million views and hundreds of thousands of s...</itunes:subtitle>
		<itunes:summary><![CDATA[100 Tricks to Appear Smart in Meetings<br />
 How to Get By Without Even Trying Paperback<br />
 by Sarah Cooper<br />
Funny because it&#8217;s true. From the creator of the viral sensation &#8220;10 Tricks to Appear Smart in Meetings&#8221; (5+ million views and hundreds of thousands of shares) comes the must-have book you never knew you needed, 100 Tricks to Appear Smart in Meetings. In it, you will learn how to appear smart in less than half the time it takes to actually learn anything.<br />
You know those subtle tricks your coworkers are all guilty of? The constant nodding, pretend concentration, useless rhetorical questions? These tricks make them seem like they know what they’re doing when in fact they have no clue. This behavior is so ingrained, so subtle, and so often mistaken for true intelligence that identifying it, calling it out, or compiling it into an exhaustive digest has never been attempted. Until now.<br />
Complete with illustrated tips, examples, and scenarios, 100 Tricks gives you actionable ways to use words like “actionable,” in order to sound smart. Every type of meeting is covered, from general meetings where you stopped paying attention almost immediately, to one-on-one meetings you zoned out on, to impromptu meetings you were painfully subjected to at the last minute.<br />
If you hadn’t noticed these behaviors before, you will see them now—from your colleagues, your managers, and soon yourself. Each trick is a mirror to the reality of what happens in meetings, told in the form of hilariously bad advice—advice that you might just want to take.<br />
But probably not. But maybe.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:40</itunes:duration>
	</item>
		<item>
		<title>Rita Sever &#8211; So Much Advice and Information for Any Business Person</title>
		<link>https://www.businessbooktalk.com/so-much-advice-and-information-for-any-business-person/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 19 Dec 2016 15:00:56 +0000</pubDate>
				<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=866</guid>

					<description><![CDATA[Supervision Matters 100 Bite-Sized Ideas to Transform You and Your Team by Rita Sever I have a lovely chat with Rita and we cover a lot of ground. Her book does the same thing and with 50 chapters it also presents a this vast amount of information in an easy to access formate. So even&#8230;]]></description>
		
		
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				<itunes:subtitle>Supervision Matters 100 Bite-Sized Ideas to Transform You and Your Team by Rita Sever I have a lovely chat with Rita and we cover a lot of ground. Her book does the same thing and with 50 chapters it also presents a this vast amount of information in a...</itunes:subtitle>
		<itunes:summary><![CDATA[Supervision Matters<br />
 100 Bite-Sized Ideas to Transform You and Your Team<br />
 by Rita Sever<br />
I have a lovely chat with Rita and we cover a lot of ground. Her book does the same thing and with 50 chapters it also presents a this vast amount of information in an easy to access formate. So even if your not a manager person you will definitely get some great tips and tricks form this book.<br />
Supervision is a critical function of leadership that is often overlooked, and yet the quality of supervision is often what makes or breaks a leader—and an organization. Supervision Matters is full of bite-size ideas for how to become a more effective supervisor, including advice on how to be clear about expectations, giving helpful feedback, manage yourself, and more. Each chapter is structured around how you approach a part of your work as a supervisor: how you talk, how you think about others, how you run meetings, how you lead, and more.<br />
Whether you’re a front-line supervisor or a CEO, this book will help you sharpen your skills and improve morale by transforming your supervision skills into user-friendly tactics that work.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>52:37</itunes:duration>
	</item>
		<item>
		<title>Patrick J. McGinnis &#8211; Leverage Your Day Job to Entrepreneurial Successes</title>
		<link>https://www.businessbooktalk.com/dont-quit-your-day-job-just-leverage-it-for-business-successes/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 12 Dec 2016 15:00:28 +0000</pubDate>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=864</guid>

					<description><![CDATA[The 10% Entrepreneur Live Your Startup Dream Without Quitting Your Day Job by Patrick J. McGinnis Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-305-10_Entrepreneur.mp3" length="42789528" type="audio/mpeg" />

				<itunes:subtitle>The 10% Entrepreneur Live Your Startup Dream Without Quitting Your Day Job by Patrick J. McGinnis Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love?</itunes:subtitle>
		<itunes:summary><![CDATA[The 10% Entrepreneur<br />
 Live Your Startup Dream Without Quitting Your Day Job<br />
 by Patrick J. McGinnis<br />
Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay.<br />
What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck.<br />
McGinnis details a step-by-step plan that takes you from identifying your first entrepreneurial project to figuring out the smartest way to commit resources to it. He shows you how to select and engage in projects that will provide you with upside outside the office while making your better at your day job.<br />
A successful 10% Entrepreneur himself, McGinnis explains the multiple paths you can follow to invest your cash, time, and expertise in a start-up—including as a founder, angel, adviser, or aficionado. Most importantly, you don’t have to have millions in disposable income to become a 10% Entrepreneur. When you put McGinnis’s 10% principles into action, you’ll quickly start racking up small wins, then watch as they snowball into your new (and far more entrepreneurial) life.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:33</itunes:duration>
	</item>
		<item>
		<title>Beverly E. Jones &#8211; New Business Techniques Based in Solid Experience</title>
		<link>https://www.businessbooktalk.com/new-business-techniques-based-in-solid-experience/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 05 Dec 2016 15:00:00 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=862</guid>

					<description><![CDATA[Think Like an Entrepreneur, Act Like a CEO 50 Indispensable Tips to Help You Stay Afloat, Bounce Back, and Get Ahead at Work by Beverly E. Jones Education plus experience once guaranteed a successful career, but no more! Now success depends on your ability to adapt. You must be agile, willing to adjust your professional expectations,&#8230;]]></description>
		
		
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				<itunes:subtitle>Think Like an Entrepreneur, Act Like a CEO 50 Indispensable Tips to Help You Stay Afloat, Bounce Back, and Get Ahead at Work by Beverly E. Jones Education plus experience once guaranteed a successful career, but no more!</itunes:subtitle>
		<itunes:summary><![CDATA[Think Like an Entrepreneur, Act Like a CEO<br />
 50 Indispensable Tips to Help You Stay Afloat, Bounce Back, and Get Ahead at Work<br />
 by Beverly E. Jones<br />
Education plus experience once guaranteed a successful career, but no more! Now success depends on your ability to adapt. You must be agile, willing to adjust your professional expectations, and able to respond quickly to opportunities and threats.&lt;<br />
In Think Like an Entrepreneur, Act Like a CEO you will learn practical ways to handle vexing workplace challenges. Each chapter uses true stories to illustrate the answers to common questions, including:<br />
<br />
* How to leave your old job smoothly and start your new one with confidence and flair.<br />
* How to gracefully accept praise for your work.<br />
* How to recover from stress, setbacks, or the upheaval of a major project.<br />
* How to stay steady in the midst of endless change.<br />
<br />
It&#8217;s not enough to know how to manage common work-life challenges; you must also deal with the uncommon ones. Think Like an Entrepreneur, Act Like a CEO gives you proven, easy, go-to techniques for handling even the biggest career surprises, one step at a time.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>43:38</itunes:duration>
	</item>
		<item>
		<title>John Blakey &#8211; Top Trust Secrets That Should Be Everyone&#8217;s Business</title>
		<link>https://www.businessbooktalk.com/top-trust-secrets-that-should-be-everyones-business/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 28 Nov 2016 15:00:03 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=860</guid>

					<description><![CDATA[The Trusted Executive Nine Leadership Habits that Inspire Results, Relationships and Reputation by John Blakey and Paul Polman The topic of trust has been a much discussed issue since the recent global financial crisis. However, the business world&#8217;s response has lagged behind, and trust in organizations and corporations remains low. This book helps leaders create&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-303-Trusted_Executive.mp3" length="51886871" type="audio/mpeg" />

				<itunes:subtitle>The Trusted Executive Nine Leadership Habits that Inspire Results, Relationships and Reputation by John Blakey and Paul Polman The topic of trust has been a much discussed issue since the recent global financial crisis. However,</itunes:subtitle>
		<itunes:summary><![CDATA[The Trusted Executive<br />
 Nine Leadership Habits that Inspire Results, Relationships and Reputation<br />
 by John Blakey and Paul Polman<br />
The topic of trust has been a much discussed issue since the recent global financial crisis. However, the business world&#8217;s response has lagged behind, and trust in organizations and corporations remains low.<br />
This book helps leaders create a trust-building strategy for a globalized, technology-enabled, diverse, and increasingly skeptical world. Through innovative coaching exercises, personal anecdotes, inspirational CEOs and well-researched business models, The Trusted Executive provides the tools leaders need to create a strategy for building trust in themselves and their companies.<br />
Author John Blakey presents a three-pillared approach to trustworthy leadership based on ability, integrity, and benevolence. He explains how to develop and measure organizational trust, handle trust violations, and manage a constantly changing work environment and diverse workforce.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>54:01</itunes:duration>
	</item>
		<item>
		<title>John H. Johnson &#8211; Avoid the Missteps on the Paths that Data Weaves</title>
		<link>https://www.businessbooktalk.com/avoid-the-missteps-on-the-paths-that-data-weaves/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 21 Nov 2016 15:00:38 +0000</pubDate>
				<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=858</guid>

					<description><![CDATA[Everydata The Misinformation Hidden in the Little Data You Consume Every Day by John H. Johnson While everyone is talking about &#8220;big data,&#8221; the truth is that understanding the &#8220;little data&#8221;&#8211;the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on&#8211;is what helps you make smarter decisions at work, at home, and in&#8230;]]></description>
		
		
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				<itunes:subtitle>Everydata The Misinformation Hidden in the Little Data You Consume Every Day by John H. Johnson While everyone is talking about “big data,” the truth is that understanding the “little data”–the stats that underlie newspaper headlines, stock reports,</itunes:subtitle>
		<itunes:summary><![CDATA[Everydata<br />
 The Misinformation Hidden in the Little Data You Consume Every Day<br />
 by John H. Johnson<br />
While everyone is talking about &#8220;big data,&#8221; the truth is that understanding the &#8220;little data&#8221;&#8211;the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on&#8211;is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day, but has no idea how to interpret it correctly.<br />
EVERYDATA explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.<br />
The book is filled with countless examples of people misconstruing data&#8211;with results that range from merely frustrating to catastrophic: The space shuttle Challenger exploded in part because the engineers were reviewing a limited sample set. Millions of women avoid caffeine during pregnancy because they interpret correlation as causation. Attorneys faced a $1 billion jury verdict because of outlier data.<br />
Each chapter highlights one commonly misunderstood data concept, using both real-world and hypothetical examples from a wide range of topics, including business, politics, advertising, law, engineering, retail, parenting, and more.<br />
You&#8217;ll find the answer to the question &#8220;Now what?&#8221; along with concrete ways you can use this information to immediately start making smarter decisions, today and every day.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:25</itunes:duration>
	</item>
		<item>
		<title>SC Moatti &#8211; Visionary Thinking for Today&#8217;s Mobile Strategy</title>
		<link>https://www.businessbooktalk.com/visionary-thinking-for-todays-mobile-strategy/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 14 Nov 2016 15:00:07 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=856</guid>

					<description><![CDATA[Mobilized An Insider’s Guide to the Business and Future of Connected Technology by SC Moatti SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about&#8230;]]></description>
		
		
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				<itunes:subtitle>Mobilized An Insider’s Guide to the Business and Future of Connected Technology by SC Moatti SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this mod...</itunes:subtitle>
		<itunes:summary><![CDATA[Mobilized<br />
 An Insider’s Guide to the Business and Future of Connected Technology<br />
 by SC Moatti<br />
SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us.<br />
She knows that Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?<br />
She shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products.<br />
Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products.<br />
Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:54</itunes:duration>
	</item>
		<item>
		<title>Sanjiv Anand &#8211; A Master Class in Scorecard Management Tools</title>
		<link>https://www.businessbooktalk.com/master-class-in-scorecard-management-tools/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 07 Nov 2016 15:00:37 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=854</guid>

					<description><![CDATA[Execution Excellence Making Strategy Work Using the Balanced Scorecard by Sanjiv Anand Execution Excellence is the practitioner&#8217;s guide to real-world implementation. Designed by a Balanced Scorecard (BSC) thought leader with 30 years of experience and over 300 global implementations under his belt across a range of industry sectors, this guide gives you a hands-on framework&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-299-Execution_Excellence.mp3" length="37348138" type="audio/mpeg" />

				<itunes:subtitle>Execution Excellence Making Strategy Work Using the Balanced Scorecard by Sanjiv Anand Execution Excellence is the practitioner’s guide to real-world implementation. Designed by a Balanced Scorecard (BSC) thought leader with 30 years of experience and ...</itunes:subtitle>
		<itunes:summary><![CDATA[Execution Excellence<br />
 Making Strategy Work Using the Balanced Scorecard<br />
 by Sanjiv Anand<br />
Execution Excellence is the practitioner&#8217;s guide to real-world implementation. Designed by a Balanced Scorecard (BSC) thought leader with 30 years of experience and over 300 global implementations under his belt across a range of industry sectors, this guide gives you a hands-on framework for putting the BSC methodology into action.<br />
Clear, concise, and easy to read, this book skips the theoretical exposition to get right to the point—how can companies use BSC to effectively deploy strategy and drive individual and enterprise performance? You&#8217;ll find the answers here. The discussion outlines the ways in which firms commonly fail in implementing BSC. These failures can be traced back to common design and implementation flaws: making the process too complicated and focusing on the BSC process rather than the outcome. The discussion will also cover design optimization across a range of key industry sectors. You&#8217;ll gain expert insight into avoiding these missteps and the practical tools and perspective you need to implement BSC correctly the first time.<br />
While the Balanced Scorecard framework is widely accepted and praised, about half of firms that implement it fail to realize the full benefits. The fault lies not with the framework, but with the design, and more importantly—execution.<br />
Developed in the early 1990s, the Balanced Scorecard framework has been recognized as one of the most seminal business ideas in the last 75 years. Thousands of companies around the world use BSC to create and maintain a performance-oriented enterprise, yet just as many try and fail. Execution Excellence shows you what you need to know and do to become a BSC success story.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>51:50</itunes:duration>
	</item>
		<item>
		<title>Colleen Francis &#8211; Increase Your Sales Through Authentic Strategy</title>
		<link>https://www.businessbooktalk.com/increase-your-sales-through-authentic-strategy/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 31 Oct 2016 14:00:07 +0000</pubDate>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=852</guid>

					<description><![CDATA[Honesty Sells How To Make More Money and Increase Business Profits by Colleen Francis and Steven Gaffney Looking for an edge in today&#8217;s tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term,&#8230;]]></description>
		
		
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				<itunes:subtitle>Honesty Sells How To Make More Money and Increase Business Profits by Colleen Francis and Steven Gaffney Looking for an edge in today’s tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and...</itunes:subtitle>
		<itunes:summary><![CDATA[Honesty Sells<br />
 How To Make More Money and Increase Business Profits<br />
by Colleen Francis and Steven Gaffney<br />
Looking for an edge in today&#8217;s tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term, profitable relationships—at the expense of no one but your competition.<br />
We have a fun and frank talk about sales and the many mistakes you can make. Colleen brings to play her many years of Sales experience and peppers the talk with an amazing amount of tips and advice for the seasoned and starter sales professional. We really get into the philosophy of sales and honesty middle show and Colleen&#8217;s passion comes through in some amazing stories that illustrate the books core values. She has some great insights and having her on the show again was a real treat.<br />
Check out their previous interview here:<br />
<a href="http://www.businessbooktalk.com/colleen-francis-understanding-long-term-sales-strategy/">Colleen Francis &#8211; Understanding Long Term Sales Strategy</a><br />
<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>41:58</itunes:duration>
	</item>
		<item>
		<title>Don Watkins &#8211; Is the Fair Way the Wrong Way</title>
		<link>https://www.businessbooktalk.com/is-the-fair-way-the-wrong-way/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 24 Oct 2016 14:00:34 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=850</guid>

					<description><![CDATA[Equal Is Unfair America&#8217;s Misguided Fight Against Income Inequality by Don Watkins, Yaron Brook We’ve all heard that the American Dream is vanishing, and that the cause is rising income inequality. The rich are getting richer by rigging the system in their favor, leaving the rest of us to struggle just to keep our heads&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-298-Equal_is_Unfair.mp3" length="42513895" type="audio/mpeg" />

				<itunes:subtitle>Equal Is Unfair America’s Misguided Fight Against Income Inequality by Don Watkins, Yaron Brook We’ve all heard that the American Dream is vanishing, and that the cause is rising income inequality. The rich are getting richer by rigging the system in t...</itunes:subtitle>
		<itunes:summary><![CDATA[Equal Is Unfair<br />
 America&#8217;s Misguided Fight Against Income Inequality<br />
 by Don Watkins, Yaron Brook<br />
We’ve all heard that the American Dream is vanishing, and that the cause is rising income inequality. The rich are getting richer by rigging the system in their favor, leaving the rest of us to struggle just to keep our heads above water. To save the American Dream, we’re told that we need to fight inequality through tax hikes, wealth redistribution schemes, and a far higher minimum wage.<br />
But what if that narrative is wrong? What if the real threat to the American Dream isn’t rising income inequality―but an all-out war on success?<br />
In Equal is Unfair, a timely and thought-provoking work, Don Watkins and Yaron Brook reveal that almost everything we’ve been taught about inequality is wrong.<br />
You’ll discover:<br />
• why successful CEOs make so much money―and deserve to<br />
• how the minimum wage hurts the very people it claims to help<br />
• why middle-class stagnation is a myth<br />
• how the little-known history of Sweden reveals the dangers of forced equality<br />
• the disturbing philosophy behind Obama’s economic agenda.<br />
The critics of inequality are right about one thing: the American Dream is under attack. But instead of fighting to make America a place where anyone can achieve success, they are fighting to tear down those who already have. The real key to making America a freer, fairer, more prosperous nation is to protect and celebrate the pursuit of success―not pull down the high fliers in the name of equality.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:16</itunes:duration>
	</item>
		<item>
		<title>Joseph Michelli &#8211; Leadership Lessons from the Most Admired Companies PT2</title>
		<link>https://www.businessbooktalk.com/leadership-lessons-admired-companies-pt2/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 17 Oct 2016 14:00:51 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=842</guid>

					<description><![CDATA[SPECIAL ADDITION INTERVIEW &#8211; Part 2 of 2   5 Amazing Books by Joseph Michelli The Starbucks Experience Leading the Starbucks Way The New Gold Standard Prescription for Excellence The Zappos Experience WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of&#8230;]]></description>
		
		
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				<itunes:subtitle>SPECIAL ADDITION INTERVIEW – Part 2 of 2   5 Amazing Books by Joseph Michelli The Starbucks Experience Leading the Starbucks Way The New Gold Standard Prescription for Excellence The Zappos Experience WAKE UP AND SMELL THE SUCCESS!</itunes:subtitle>
		<itunes:summary><![CDATA[SPECIAL ADDITION INTERVIEW &#8211; Part 2 of 2  <br />
5 Amazing Books by Joseph Michelli<br />
<br />
* The Starbucks Experience<br />
* Leading the Starbucks Way<br />
* The New Gold Standard<br />
* Prescription for Excellence<br />
* The Zappos Experience<br />
<br />
WAKE UP AND SMELL THE SUCCESS!<br />
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.<br />
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world&#8217;s “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to<br />
Reach out to entire communities<br />
Listen to individual workers and consumers<br />
Seize growth opportunities in every market<br />
Custom-design a truly satisfying experience that benefits everyone involved<br />
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.<br />
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.<br />
Don&#8217;t forget to listen to the <a href="http://www.businessbooktalk.com/joseph-michelli-how-one-of-the-best-did-even-better/">Driven to Delight interview here</a>!<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:42</itunes:duration>
	</item>
		<item>
		<title>Joseph Michelli &#8211; Leadership Lessons from the Most Admired Companies PT1</title>
		<link>https://www.businessbooktalk.com/leadership-lessons-from-the-most-admired-companies-pt1/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 10 Oct 2016 14:00:42 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=839</guid>

					<description><![CDATA[SPECIAL ADDITION INTERVIEW &#8211; Part 1 of 2 5 Amazing Books by Joseph Michelli The Starbucks Experience Leading the Starbucks Way The New Gold Standard Prescription for Excellence The Zappos Experience WAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-296-5Books_Michelli-Pt1.mp3" length="55308750" type="audio/mpeg" />

				<itunes:subtitle>SPECIAL ADDITION INTERVIEW – Part 1 of 2 5 Amazing Books by Joseph Michelli The Starbucks Experience Leading the Starbucks Way The New Gold Standard Prescription for Excellence The Zappos Experience WAKE UP AND SMELL THE SUCCESS!</itunes:subtitle>
		<itunes:summary><![CDATA[SPECIAL ADDITION INTERVIEW &#8211; Part 1 of 2<br />
5 Amazing Books by Joseph Michelli<br />
<br />
* The Starbucks Experience<br />
* Leading the Starbucks Way<br />
* The New Gold Standard<br />
* Prescription for Excellence<br />
* The Zappos Experience<br />
<br />
WAKE UP AND SMELL THE SUCCESS!<br />
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.<br />
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world&#8217;s “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to<br />
Reach out to entire communities<br />
Listen to individual workers and consumers<br />
Seize growth opportunities in every market<br />
Custom-design a truly satisfying experience that benefits everyone involved<br />
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.<br />
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.<br />
Don&#8217;t forget to listen to the <a href="http://www.businessbooktalk.com/joseph-michelli-how-one-of-the-best-did-even-better/">Driven to Delight interview here</a>!<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:03</itunes:duration>
	</item>
		<item>
		<title>Ellen Auster &#8211; The Direction and Tools You need to Build Success</title>
		<link>https://www.businessbooktalk.com/the-direction-and-tools-you-need-to-build-success/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 03 Oct 2016 14:00:12 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=836</guid>

					<description><![CDATA[Stragility Excelling at Strategic Changes by Ellen R. Auster, Lisa Hillenbrand Success in business demands an organization that is agile, innovative, and alert, capable of reinventing itself to handle whatever comes its way. Yet most attempts at transformational change fail, hamstrung by poor strategy, office politics, stakeholder resistance, and the pressures of constant transformation. In&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-295-Stragility.mp3" length="53458344" type="audio/mpeg" />

				<itunes:subtitle>Stragility Excelling at Strategic Changes by Ellen R. Auster, Lisa Hillenbrand Success in business demands an organization that is agile, innovative, and alert, capable of reinventing itself to handle whatever comes its way.</itunes:subtitle>
		<itunes:summary><![CDATA[Stragility<br />
Excelling at Strategic Changes<br />
by Ellen R. Auster, Lisa Hillenbrand<br />
Success in business demands an organization that is agile, innovative, and alert, capable of reinventing itself to handle whatever comes its way. Yet most attempts at transformational change fail, hamstrung by poor strategy, office politics, stakeholder resistance, and the pressures of constant transformation.<br />
In Stragility, Ellen Auster and Lisa Hillenbrand provide a powerful, practical, action-oriented approach that equips leaders at all levels to navigate these challenges while building skills and capabilities for the next strategic change. Filled with great examples of leading edge companies, and jam-packed with concrete tips, action steps, and tools, Stragility offers indispensable advice on how to make continuous strategic changes, navigate the politics and emotions of change, and inspire and engage leaders and stakeholders.<br />
Building on a field-tested framework the authors have applied in Fortune 500 companies, small businesses, and social sector organizations, Stragility provides the tools for creating a thriving, high-energy organization that will excel at strategic change – again and again.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:31</itunes:duration>
	</item>
		<item>
		<title>Simon Hayward &#8211; Take Advantage of an Agile Market</title>
		<link>https://www.businessbooktalk.com/take-advantage-of-an-agile-market/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 26 Sep 2016 14:00:25 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=833</guid>

					<description><![CDATA[Connected Leadership How to build a more agile, customer-driven business by Simon Hayward Connected Leadership provides a clear, practical guide for leaders of organizations who wish to create a more connected, agile and customer-oriented organization in a digitally connected, customer-driven 21st century business environment. It lays out the key factors of the connected organization and&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-294-Connected_Leadership.mp3" length="53905570" type="audio/mpeg" />

				<itunes:subtitle>Connected Leadership How to build a more agile, customer-driven business by Simon Hayward Connected Leadership provides a clear, practical guide for leaders of organizations who wish to create a more connected,</itunes:subtitle>
		<itunes:summary><![CDATA[Connected Leadership<br />
 How to build a more agile, customer-driven business<br />
 by Simon Hayward<br />
Connected Leadership provides a clear, practical guide for leaders of organizations who wish to create a more connected, agile and customer-oriented organization in a digitally connected, customer-driven 21st century business environment.<br />
It lays out the key factors of the connected organization and the leadership behaviors that will allow these factors to become embedded and sustainable. It provides a range of case examples to demonstrate what this looks like in practice, complemented by a series of tools and techniques that leaders can use to diagnose their organization’s current position and plot a successful course to achieve these more connected ways of working.<br />
It is, at heart, a real-world guide to changing your leadership style and approach to align an organization’s culture and values with those needed in a world where the prevailing models of command and control are so obviously failing.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:53</itunes:duration>
	</item>
		<item>
		<title>Tracy Maylett &#8211; Five Steps to Generate Phenomenal Employee Engagement</title>
		<link>https://www.businessbooktalk.com/tracy-maylett-five-steps-generate-phenomenal-employee-engagement/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 19 Sep 2016 14:00:40 +0000</pubDate>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=828</guid>

					<description><![CDATA[MAGIC Five Keys to Unlock the Power of Employee Engagement by Tracy Maylett and Paul Warner Employees and leaders intuitively know that when we find a place where we can throw our hearts, spirits, minds, and hands into our work, we are happier, healthier, and produce better results. Yet, most struggle to understand exactly why&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-292-MAGIC.mp3" length="43409375" type="audio/mpeg" />

				<itunes:subtitle>MAGIC Five Keys to Unlock the Power of Employee Engagement by Tracy Maylett and Paul Warner Employees and leaders intuitively know that when we find a place where we can throw our hearts, spirits, minds, and hands into our work, we are happier,</itunes:subtitle>
		<itunes:summary><![CDATA[MAGIC<br />
Five Keys to Unlock the Power of Employee Engagement<br />
by Tracy Maylett and Paul Warner<br />
Employees and leaders intuitively know that when we find a place where we can throw our hearts, spirits, minds, and hands into our work, we are happier, healthier, and produce better results. Yet, most struggle to understand exactly why we engage in some environments, and don’t in others.<br />
Magic introduces the five MAGIC keys of employee engagement—Meaning, Autonomy, Growth, Impact, and Connection—and shows how leaders can help employees achieve higher levels of engagement, as well as how employees can be more successful by taking ownership for their own MAGIC.<br />
The Research<br />
Based on over 14 million employee survey responses across 70 countries—the most extensive employee engagement survey database of its kind—Magic combines principles of psychology and motivation with solid business concepts. Written by internationally recognized experts in leadership and employee engagement, Dr. Tracy Maylett and Dr. Paul Warner, Magic provides actionable advice that will reduce employee attrition, encourage initiative, drive growth and profit, and increase personal engagement in one’s work.<br />
Engaging Content<br />
In this book, leaders and employees will find real-world case studies, exercises, assessments, thought-provoking questions, and suggestions that increase engagement on the individual, manager, and organizational levels.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:12</itunes:duration>
	</item>
		<item>
		<title>Joe Pulizzi &#8211;  The Power of Strategic Content Marketing</title>
		<link>https://www.businessbooktalk.com/joe-pulizzi-power-strategic-content-marketing/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 12 Sep 2016 14:00:58 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=826</guid>

					<description><![CDATA[Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-290-Content_Inc.mp3" length="47617612" type="audio/mpeg" />

				<itunes:subtitle>Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules.</itunes:subtitle>
		<itunes:summary><![CDATA[Content Inc.<br />
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses<br />
by Joe Pulizzi<br />
The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.<br />
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective.<br />
It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want. Today’s markets are more dynamic and customers are more fickle than ever before. Why would you put all your eggs in one basket before securing a loyal customer base? Content Inc. shows you how to get customers first and develop products later. It’s the best way to build a solid, long-lasting business positioned for today’s content-driven world.<br />
This is the simple but profoundly successful entrepreneurial approach of one of today’s most creative business minds. A pioneer of content marketing, Pulizzi has cracked to code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.<br />
Connect these six pieces like a puzzle, and before you know it, you’ll be running your own profitable, scalable business. Pulizzi walks you step by step through the process, based on his own success (and failures) and real-world multi-million dollar examples from multiple industries and countries. Whether you’re seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.<br />
Joe Pulizzi is an entrepreneur, professional speaker, and podcaster. He is the founder of several startups, including the Content Marketing Institute (CMI), recognized as the fastest growing business media company by Inc. magazine in 2014. CMI produces Content Marketing World, the world’s largest content marketing event, and publishes the leading content marketing magazine, Chief Content Officer. Pulizzi’s book Epic Content Marketing was named one of Fortune magazine’s Five Must Read Business Books of the Year.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>49:34</itunes:duration>
	</item>
		<item>
		<title>Colleen Francis &#8211; Understanding Long Term Sales Strategy</title>
		<link>https://www.businessbooktalk.com/colleen-francis-understanding-long-term-sales-strategy/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 05 Sep 2016 14:00:59 +0000</pubDate>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=824</guid>

					<description><![CDATA[Nonstop Sales Boom Powerful Strategies to Drive Consistent Growth Year After Year by Colleen Francis In this interview I talk with a sales professional that rally knows his business. We have a fun time chatting and reminiscing, but in the end what comes through is that sales is a profession and should be approached on&#8230;]]></description>
		
		
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				<itunes:subtitle>Nonstop Sales Boom Powerful Strategies to Drive Consistent Growth Year After Year by Colleen Francis In this interview I talk with a sales professional that rally knows his business. We have a fun time chatting and reminiscing,</itunes:subtitle>
		<itunes:summary><![CDATA[Nonstop Sales Boom<br />
Powerful Strategies to Drive Consistent Growth Year After Year<br />
by Colleen Francis<br />
In this interview I talk with a sales professional that rally knows his business. We have a fun time chatting and reminiscing, but in the end what comes through is that sales is a profession and should be approached on that level.<br />
Do your company&#8217;s sales results lurch between highs and lows&#8211;with the end of each quarter reduced to a mad scramble to meet quota? For many sales organizations, the pattern is commonplace and unshakeable. Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results every quarter, from every member of the team. The secret is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement.<br />
When companies concentrate on only one or two of these areas, their results become erratic. With the field-tested strategies in Nonstop Sales Boom, readers will learn how to systematically attract a regular flow of prospects and move them smoothly through the pipeline. Packed with enlightening examples of sales disasters and standouts, this practical guide brings balance to the selling process, reliability to revenues, and booming sales all year long.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:07</itunes:duration>
	</item>
		<item>
		<title>Dee Ann Turner &#8211; Building a Giving Company Culture</title>
		<link>https://www.businessbooktalk.com/dee-ann-turner-building-giving-company-culture/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 29 Aug 2016 14:00:21 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=821</guid>

					<description><![CDATA[It&#8217;s My Pleasure The Impact of Extraordinary Talent and a Compelling Culture by Dee Ann Turner I have a charming conversation with the wonderfully accented Dee Ann who&#8217;s commitment to the people and the business she helps run comes through in this heartfelt interview. Businesses are built by growing relationships with customers. Culture is created&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-288-Its_Mt_Pleasure.mp3" length="43234917" type="audio/mpeg" />

				<itunes:subtitle>It’s My Pleasure The Impact of Extraordinary Talent and a Compelling Culture by Dee Ann Turner I have a charming conversation with the wonderfully accented Dee Ann who’s commitment to the people and the business she helps run comes through in this hear...</itunes:subtitle>
		<itunes:summary><![CDATA[It&#8217;s My Pleasure<br />
The Impact of Extraordinary Talent and a Compelling Culture<br />
by Dee Ann Turner<br />
I have a charming conversation with the wonderfully accented Dee Ann who&#8217;s commitment to the people and the business she helps run comes through in this heartfelt interview.<br />
Businesses are built by growing relationships with customers. Culture is created by the stories those relationships tell. Two of the most important differentiators of a business are its talent and its culture. Talent energized by a compelling culture will drive organizational success and provide innovative growth opportunities for both the business and the individual.<br />
Based on her more than thirty years at Chick-fil-A, most of which have been spent as Vice President, Corporate Talent, Dee Ann Turner shares how Chick-fil-A has built a devoted talent and fan base that spans generations. It&#8217;s My Pleasure tells powerful stories and provides practical applications on how to develop extraordinary talent able to build and stimulate a company&#8217;s culture.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:01</itunes:duration>
	</item>
		<item>
		<title>Anese Cavanaugh &#8211; Being in The Moment is Highly Productive</title>
		<link>https://www.businessbooktalk.com/anese-cavanaugh-moment-highly-productive/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 22 Aug 2016 14:05:10 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=811</guid>

					<description><![CDATA[Contagious Culture Show Up, Set the Tone, and Intentionally Create an Organization that Thrives by Anese Cavanaugh You are about to enter a new era of leadership. With more competition, more connectedness, and more opportunities than ever before, this exciting new era demands a workplace culture that is collaborative, productive, energized, and contagious. A culture&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-287-Contagious_Culture.mp3" length="51686310" type="audio/mpeg" />

				<itunes:subtitle>Contagious Culture Show Up, Set the Tone, and Intentionally Create an Organization that Thrives by Anese Cavanaugh You are about to enter a new era of leadership. With more competition, more connectedness, and more opportunities than ever before,</itunes:subtitle>
		<itunes:summary><![CDATA[Contagious Culture<br />
 Show Up, Set the Tone, and Intentionally Create an Organization that Thrives<br />
 by Anese Cavanaugh<br />
You are about to enter a new era of leadership. With more competition, more connectedness, and more opportunities than ever before, this exciting new era demands a workplace culture that is collaborative, productive, energized, and contagious. A culture that encourages extraordinary growth and innovation. A culture that starts with you showing up, setting the tone, and lighting the fire<br />
This is Contagious Culture, a game-changing guide to transforming corporate culture from within, developed by the award-winning creator of The IEP Method to strengthen your Intentional Energetic Presence. This is more than a leadership book this is your future calling.<br />
Award-winning organizational advisor Anese Cavanaugh reveals the secrets of IEP Intentional Energetic Presence for transforming your workplace and your life.<br />
The key to any company s success lies in its culture. This game-changing guide shows you how to shape and revitalize this culture by setting the tone, engaging the team, and creating a dynamic working environment that encourages growth, productivity, and innovation. It all starts with you<br />
Contagious Culture is so much more than a leadership guide. It s a complete cultural mind-shift that s not only exciting for you and your team it s absolutely, positively contagious.<br />
Anese Cavanaugh is an award-winning speaker, advisor, teacher, and thinking partner to some of today s most innovative organizations and business leaders. In addition to creating and teaching the IEP Method(R), she writes a regular Showing Up column on Inc.com and contributes to other publications that include The Huffington Post and CEO.com.&#8221;<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>53:49</itunes:duration>
	</item>
		<item>
		<title>Alex Epstein &#8211; Are We On the Wrong Side of the Fossil Fuel Debate?</title>
		<link>https://www.businessbooktalk.com/alex-epstein-are-we-on-the-wrong-side-of-the-fossil-fuel-debate/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 15 Aug 2016 14:00:45 +0000</pubDate>
				<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=797</guid>

					<description><![CDATA[The Moral Case for Fossil Fuels Hardcover by Alex Epstein For decades, environmentalists have told us that using fossil fuels is a self-destructive addiction that will destroy our planet. Yet at the same time, by every measure of human well-being, from life expectancy to clean water to climate safety, life has been getting better and&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-286-Moral_Case_Fossil_Fuels.mp3" length="53508538" type="audio/mpeg" />

				<itunes:subtitle>The Moral Case for Fossil Fuels Hardcover by Alex Epstein For decades, environmentalists have told us that using fossil fuels is a self-destructive addiction that will destroy our planet. Yet at the same time, by every measure of human well-being,</itunes:subtitle>
		<itunes:summary><![CDATA[The Moral Case for Fossil Fuels Hardcover<br />
by Alex Epstein<br />
For decades, environmentalists have told us that using fossil fuels is a self-destructive addiction that will destroy our planet. Yet at the same time, by every measure of human well-being, from life expectancy to clean water to climate safety, life has been getting better and better.<br />
The explanation, energy expert Alex Epstein argues in The Moral Case for Fossil Fuels, is that we usually hear only one side of the story. We’re taught to think only of the negatives of fossil fuels, their risks and side effects, but not their positives—their unique ability to provide cheap, reliable energy for a world of seven billion people. And the moral significance of cheap, reliable energy, Epstein argues, is woefully underrated. Energy is our ability to improve every single aspect of life, whether economic or environmental.<br />
If we look at the big picture of fossil fuels compared with the alternatives, the overall impact of using fossil fuels is to make the world a far better place. We are morally obligated to use more fossil fuels for the sake of our economy and our environment. Drawing on original insights and cutting-edge research, Epstein argues that most of what we hear about fossil fuels is a myth.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:34</itunes:duration>
	</item>
		<item>
		<title>Butler, Klein and Manfredi &#8211; Why Strategic Thinking Should Be On Your Mind</title>
		<link>https://www.businessbooktalk.com/butler-klein-and-manfredi-why-strategic-thinking-should-be-on-your-mind/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 08 Aug 2016 14:00:42 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=794</guid>

					<description><![CDATA[Think to Win Unleashing the Power of Strategic Thinking by Paul Butler, John F. Manfredi, Peter Klein The proven plan for making strategic thinking part of any organization s DNA to drive sustainable growth In today s ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-285-Think_to_Win.mp3" length="48247908" type="audio/mpeg" />

				<itunes:subtitle>Think to Win Unleashing the Power of Strategic Thinking by Paul Butler, John F. Manfredi, Peter Klein The proven plan for making strategic thinking part of any organization s DNA to drive sustainable growth In today s ultra-competitive business world,</itunes:subtitle>
		<itunes:summary><![CDATA[Think to Win<br />
Unleashing the Power of Strategic Thinking<br />
by Paul Butler, John F. Manfredi, Peter Klein<br />
The proven plan for making strategic thinking part of any organization s DNA to drive sustainable growth<br />
In today s ultra-competitive business world, the difference between success and failure lies in the ability to get every employee to think and behave like a strategist.<br />
&#8220;Think to Win&#8221; helps business leaders expand strategic thinking out of the purview of the elite few and into the company culture as whole. It offers a simple, proven approach to analyzing and solving old or new challenges and provides a common language anyone at any level in the organization can understand.&#8221;<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>40:11</itunes:duration>
	</item>
		<item>
		<title>Ed McLaughlin &#8211;  Secrets behind Building Your Own Business</title>
		<link>https://www.businessbooktalk.com/secrets-behind-building-your-own-business/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 01 Aug 2016 14:00:17 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=807</guid>

					<description><![CDATA[The Purpose Is Profit The Truth about Starting and Building Your Own Business by Ed &#8220;Skip&#8221; McLaughlin, Wyn Lydecker and Paul McLaughlin In this Business book interview I have a great chat with Ed and we meander through a fascinating series of topics that relate to this informative and insightful book. If you&#8217;re tired of&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-307-The_Purpose_is_Profit.mp3" length="38884896" type="audio/mpeg" />

				<itunes:subtitle>The Purpose Is Profit The Truth about Starting and Building Your Own Business by Ed “Skip” McLaughlin, Wyn Lydecker and Paul McLaughlin In this Business book interview I have a great chat with Ed and we meander through a fascinating series of topics th...</itunes:subtitle>
		<itunes:summary><![CDATA[The Purpose Is Profit<br />
The Truth about Starting and Building Your Own Business<br />
by Ed &#8220;Skip&#8221; McLaughlin, Wyn Lydecker and Paul McLaughlin<br />
In this Business book interview I have a great chat with Ed and we meander through a fascinating series of topics that relate to this informative and insightful book. If you&#8217;re tired of working for others, dealing with office politics or eager for control and more money this books for you. When he left his high-level corporate position to start not one but two new businesses, his colleague&#8217;s reaction was disbelief:<br />
People told me I was crazy. &#8220;You are going to fail!&#8221;<br />
One of his businesses did fail, but the other thrived. Ed bootstrapped it into an Inc. 500 company and later sold it to a Fortune 100 company. Now, you can learn from his experience&#8211;what to do and what not to do&#8211;to create your own successful startup. The Purpose Is Profit eliminates the mystery of becoming an entrepreneur.<br />
You will learn:<br />
Why distinctive competence trumps passion<br />
Where and when to get funding without losing control<br />
How to build an entrepreneurial brand that lasts<br />
Why profit should be factored into every business decision<br />
How ethical behavior breeds trust and unlocks profit<br />
As a bonus, The Purpose Is Profit includes two manuals that you will find extremely useful if your in business:<br />
The Startup Roadmap details the 21 steps you should take to build a profitable business.<br />
The Startup Funding Guide delivers the tools you need to fund your business.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>53:59</itunes:duration>
	</item>
		<item>
		<title>Robert S. Murray &#8211; How to Bring Out Your Inner Leader</title>
		<link>https://www.businessbooktalk.com/robert-s-murray-how-to-bring-out-your-inner-leader/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 25 Jul 2016 14:00:59 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Leadership]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=791</guid>

					<description><![CDATA[It&#8217;s Already Inside Nurturing Your Innate Leadership for Business and Life Success by Robert S. Murray Robert Murray knows the answer for you is “Yes.” You simply have to discover and cultivate those talents you’ve always had. Whether you want to be CEO of a large corporation, lead a sales team, inspire your organization, or&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-284-Its_Already_Inside.mp3" length="56408240" type="audio/mpeg" />

				<itunes:subtitle>It’s Already Inside Nurturing Your Innate Leadership for Business and Life Success by Robert S. Murray Robert Murray knows the answer for you is “Yes.” You simply have to discover and cultivate those talents you’ve always had.</itunes:subtitle>
		<itunes:summary><![CDATA[It&#8217;s Already Inside<br />
Nurturing Your Innate Leadership for Business and Life Success<br />
by Robert S. Murray<br />
Robert Murray knows the answer for you is “Yes.” You simply have to discover and cultivate those talents you’ve always had. Whether you want to be CEO of a large corporation, lead a sales team, inspire your organization, or just be a better person, “It’s Already Inside” can show you, in practical ways with real-life examples, how to tap into your innate leadership skills to get the job done, encourage those around you to succeed, and to bring fulfillment and purpose to your life.<br />
Packed with personal stories and real-life examples, with tips from rock star Billy Idol, and lessons from Grizzly Bears and Mount Kilimanjaro, NASA and teenagers, “It’s Already Inside” will take you on a leadership journey that will inspire you to continue the journey for the rest of your life.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:59</itunes:duration>
	</item>
		<item>
		<title>Bruce I. Newman &#8211; How Politicians Are Winning Through Understanding Social Interaction</title>
		<link>https://www.businessbooktalk.com/bruce-i-newman-how-politicians-are-winning-through-understanding-social-interaction/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 18 Jul 2016 14:00:50 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=788</guid>

					<description><![CDATA[The Marketing Revolution in Politics What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing by Bruce I. Newman In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-283-Marketing_Revolution_in_Politics.mp3" length="59810968" type="audio/mpeg" />

				<itunes:subtitle>The Marketing Revolution in Politics What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing by Bruce I. Newman In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data,</itunes:subtitle>
		<itunes:summary><![CDATA[The Marketing Revolution in Politics<br />
What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing<br />
by Bruce I. Newman<br />
In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.<br />
The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today’s presidential hopefuls.<br />
A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>49:49</itunes:duration>
	</item>
		<item>
		<title>Unconscious Sabotage and How to Spot It</title>
		<link>https://www.businessbooktalk.com/unconscious-sabotage-and-how-to-spot-it/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 11 Jul 2016 14:00:49 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=785</guid>

					<description><![CDATA[Simple Sabotage A Modern Field Manual for Detecting and Rooting Out Everyday Behaviors That Undermine Your Workplace by Robert M. Galford, Bob Frisch, Cary Greene Inspired by the Simple Sabotage Field Manual released by the Office of Strategic Services in 1944 to train European resistors, this is the essential handbook to help stamp out unintentional&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-282-Simple_Sabotage.mp3" length="52949128" type="audio/mpeg" />

				<itunes:subtitle>Simple Sabotage A Modern Field Manual for Detecting and Rooting Out Everyday Behaviors That Undermine Your Workplace by Robert M. Galford, Bob Frisch, Cary Greene Inspired by the Simple Sabotage Field Manual released by the Office of Strategic Services...</itunes:subtitle>
		<itunes:summary><![CDATA[Simple Sabotage<br />
 A Modern Field Manual for Detecting and Rooting Out Everyday Behaviors That Undermine Your Workplace<br />
 by Robert M. Galford, Bob Frisch, Cary Greene<br />
Inspired by the Simple Sabotage Field Manual released by the Office of Strategic Services in 1944 to train European resistors, this is the essential handbook to help stamp out unintentional sabotage in any working group, from major corporations to volunteer PTA committees.<br />
In 1944, the Office of Strategic Services (OSS)—the predecessor of today’s CIA—issued the Simple Sabotage Field Manual that detailed sabotage techniques designed to demoralize the enemy. One section focused on eight incredibly subtle—and devastatingly destructive—tactics for sabotaging the decision-making processes of organizations. While the manual was written decades ago, these sabotage tactics thrive undetected in organizations today:<br />
Everyone has been faced with someone who has used these tactics, even when they have meant well. Filled with proven strategies and techniques, this brief, clever book outlines the counter-sabotage measures to detect and reduce the impact of these eight classic sabotage tactics to improve productivity, spur creativity, and engender better collegial relationships.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:06</itunes:duration>
	</item>
		<item>
		<title>Erika Andersen &#8211; Understanding the Power of Understanding Failure</title>
		<link>https://www.businessbooktalk.com/erika-andersen-understanding-the-power-of-understanding-failure/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 04 Jul 2016 14:00:09 +0000</pubDate>
				<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=783</guid>

					<description><![CDATA[Be Bad First Get Good at Things Fast to Stay Ready for the Future by Erika Andersen We are operating in a world defined by constant connection, rapid change, and abundant choices. News that once took months, even years, to spread now reaches across the globe in seconds. Advances in medicine and science are pushing&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-281-Be_Bad_First.mp3" length="52401238" type="audio/mpeg" />

				<itunes:subtitle>Be Bad First Get Good at Things Fast to Stay Ready for the Future by Erika Andersen We are operating in a world defined by constant connection, rapid change, and abundant choices. News that once took months, even years,</itunes:subtitle>
		<itunes:summary><![CDATA[Be Bad First<br />
Get Good at Things Fast to Stay Ready for the Future<br />
by Erika Andersen<br />
We are operating in a world defined by constant connection, rapid change, and abundant choices. News that once took months, even years, to spread now reaches across the globe in seconds. Advances in medicine and science are pushing boundaries with gene therapy and stem cell transplants. And decisions about where and how to work and live are nearly endless.<br />
As new knowledge—and the possibilities that arise from that knowledge—propels us forward, leadership readiness expert and renowned author Erika Andersen suggests that success in today’s world requires the ability to acquire new knowledge and skills quickly and continuously—in spite of our mixed feelings about being a novice.<br />
In this book Erika explores how we can become masters of mastery; proficient in the kind of high-payoff learning that’s needed today. With assessments and exercises at the close of every chapter, she encourages readers to embrace being bad on the way to being great—to be novices over and over again as we seek to learn and acquire the new skills that will allow us to thrive in this fast-changing world.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>43:39</itunes:duration>
	</item>
		<item>
		<title>Mark Mozeson &#8211; An Interesting Twist in Understanding Business</title>
		<link>https://www.businessbooktalk.com/mark-mozeson-an-interesting-twist-in-understanding-business/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 27 Jun 2016 14:00:27 +0000</pubDate>
				<category><![CDATA[Business Story]]></category>
		<category><![CDATA[Leadership]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=775</guid>

					<description><![CDATA[Peril of Thyself by Mark Mozeson After 30 years of clawing his way to the top, Fred Fallon is within reach of becoming CEO of global professional services giant -Spectrum. To become the anointed successor to Arthur Hegland, Fallon must agree to support a divestiture he believes will threaten his success. Will he compromise to&#8230;]]></description>
		
		
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				<itunes:subtitle>Peril of Thyself by Mark Mozeson After 30 years of clawing his way to the top, Fred Fallon is within reach of becoming CEO of global professional services giant -Spectrum. To become the anointed successor to Arthur Hegland,</itunes:subtitle>
		<itunes:summary><![CDATA[Peril of Thyself<br />
by Mark Mozeson<br />
After 30 years of clawing his way to the top, Fred Fallon is within reach of becoming CEO of global professional services giant -Spectrum. To become the anointed successor to Arthur Hegland, Fallon must agree to support a divestiture he believes will threaten his success. Will he compromise to achieve his dream orwill he find some way to have it all on his terms? What consequences lie ahead with each alternative?<br />
As a young star in the management consulting world with great ambition, Mitch Howard is selected by an investor group to start a firm called Velos. He assembles a great team that offers him the best chance of success. He finds over time that while he enjoys the privileges of leadership, the ambitions and aspirations of others forces him into situations where he cannot keep promises to his people and he loses their trust. As he becomes vulnerable in the eyes of his recalcitrant team and his investors he needs to take action to keep the business on the right path. Can he navigate a path to success or will his leadership dream slip away? These are two stories, intertwined and also parallel in the way the personal attributes of an organization’s leader seals an organization’s fate.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:29</itunes:duration>
	</item>
		<item>
		<title>Joseph Michelli &#8211; How One of The Best Did Even Better</title>
		<link>https://www.businessbooktalk.com/joseph-michelli-how-one-of-the-best-did-even-better/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 20 Jun 2016 14:00:23 +0000</pubDate>
				<category><![CDATA[Business Story]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=779</guid>

					<description><![CDATA[Driven to Delight Delivering World-Class Customer Experience the Mercedes-Benz Way by Joseph Michelli Filled with exclusive front-seat insights from Mercedes-Benz employees, eye-opening testimonials from passionate Mercedes-Benz fans, and solid nuts-and-bolts advice for creating your own consumer-aligned road map, Driven to Delight will help you retool your strategies, reignite your customers, and refuel your team for&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-280-Driven_to_Delight.mp3" length="54721162" type="audio/mpeg" />

				<itunes:subtitle>Driven to Delight Delivering World-Class Customer Experience the Mercedes-Benz Way by Joseph Michelli Filled with exclusive front-seat insights from Mercedes-Benz employees, eye-opening testimonials from passionate Mercedes-Benz fans,</itunes:subtitle>
		<itunes:summary><![CDATA[Driven to Delight<br />
Delivering World-Class Customer Experience the Mercedes-Benz Way<br />
by Joseph Michelli<br />
Filled with exclusive front-seat insights from Mercedes-Benz employees, eye-opening testimonials from passionate Mercedes-Benz fans, and solid nuts-and-bolts advice for creating your own consumer-aligned road map, Driven to Delight will help you retool your strategies, reignite your customers, and refuel your team for the long haul.<br />
This is the story of how an organization became Driven to Delight. It reveals the action plan Mercedes-Benz USA used to catapult the company to first place rankings in national customer satisfaction studies while at the same time growing sales and profits. With unprecedented access to company personnel, customer experience expert Joseph Michelli charts the journey the company took and identifies the all-important keys to driving delight in any customer-based organization. You ll learn how to:<br />
These proven techniques are part of the Mercedes-Benz USA Driven to Delight culture which sets a new gold standard in customer service, employee engagement, and peak performance. You ll find step-by-step strategies that can be customized to fit your business model and customer needs. You ll discover invaluable tools like Vision Mapping, Customer Journey Wheels, Customer-Centric Strategy and Resource Planning Processes &#8211;plus 20 Key Questions you can use to diagnose your progress and steer your company in the right direction.<br />
Along the way, you&#8217;ll get a rare first-hand comprehensive view of a world-class company in action. You ll see how a best or nothing organization became customer obsessed, mile after mile, year after year. Most importantly, you ll learn how to ramp up your own customer experience, rev up your customer commitment, and take your customers on a journey that s bound to delight&#8211;the Mercedes-Benz way.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:34</itunes:duration>
	</item>
		<item>
		<title>Daria Tataj &#8211; How Entrepreneurial Innovation is Emerging in Europe</title>
		<link>https://www.businessbooktalk.com/how-entrepreneurial-innovation-is-emerging-in-europe/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 13 Jun 2016 14:00:02 +0000</pubDate>
				<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=666</guid>

					<description><![CDATA[Innovation and Entrepreneurship A Growth Model for Europe Beyond the Crisis by Daria Tataj To increase productivity and create value, businesses and companies need to innovate. But how is innovation created? And how can entire regions, countries, and continents innovate in a fast changing world where the old economies have broken down? Dr. Tataj proposes&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-276-Innovation_and_Entrepreneurship.mp3" length="43504778" type="audio/mpeg" />

				<itunes:subtitle>Innovation and Entrepreneurship A Growth Model for Europe Beyond the Crisis by Daria Tataj To increase productivity and create value, businesses and companies need to innovate. But how is innovation created? And how can entire regions, countries,</itunes:subtitle>
		<itunes:summary><![CDATA[Innovation and Entrepreneurship<br />
A Growth Model for Europe Beyond the Crisis<br />
by Daria Tataj<br />
To increase productivity and create value, businesses and companies need to innovate. But how is innovation created? And how can entire regions, countries, and continents innovate in a fast changing world where the old economies have broken down?<br />
Dr. Tataj proposes a replicable model for innovation based on a concept of an entrepreneurship-driven Knowledge Triangle: a coordinated network of research institutes, universities and businesses. Analyzing networking innovation models in Europe, the United States, and China, Innovation and Entrepreneurship is the first comprehensive attempt to explain a new model of collaborative networks designed to boost growth in Europe.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:17</itunes:duration>
	</item>
		<item>
		<title>Norman Winarsky &#8211; Insight You Need to Create a Market Leading Company</title>
		<link>https://www.businessbooktalk.com/insight-you-need-to-create-a-market-leading-company/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 06 Jun 2016 14:00:53 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=672</guid>

					<description><![CDATA[If You Really Want to Change the World A Guide to Creating, Building, and Sustaining Breakthrough Ventures by Henry Kressel, Norman Winarsky Silicon Valley’s latest trend for creating new ventures is based on trial and error: test market needs with new product concepts and a minimum amount of capital, expect that the product may not&#8230;]]></description>
		
		
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				<itunes:subtitle>If You Really Want to Change the World A Guide to Creating, Building, and Sustaining Breakthrough Ventures by Henry Kressel, Norman Winarsky Silicon Valley’s latest trend for creating new ventures is based on trial and error: test market needs with new...</itunes:subtitle>
		<itunes:summary><![CDATA[If You Really Want to Change the World<br />
A Guide to Creating, Building, and Sustaining Breakthrough Ventures<br />
by Henry Kressel, Norman Winarsky<br />
Silicon Valley’s latest trend for creating new ventures is based on trial and error: test market needs with new product concepts and a minimum amount of capital, expect that the product may not meet the market need, so fail fast and try another product with the hope that a product-market fit will eventually emerge. But this fail fast, step-and-pivot philosophy is like taking a random walk in the forest without a compass. If You Really Want to Change the World is about helping entrepreneurs find true north.<br />
Henry Kressel and Norman Winarsky—technologists, inventors, and investors with stellar track records—provide a guide for those who wish to create a market-leading company that will have a real impact: a disciplined and staged approach they have used to launch, invest in, and develop scores of highly successful companies.<br />
If You Really Want to Change the World leads entrepreneurs through the critical stages of venture development, from concept to acquisition or public offering to maintaining a rich culture of innovation in the company. It is a guide by innovators for innovators, with approaches that are practical and timeless.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:20</itunes:duration>
	</item>
		<item>
		<title>Jennie Gilbert &#8211; A Treasure Trove of Useful Data Driven Advice</title>
		<link>https://www.businessbooktalk.com/a-treasure-trove-of-useful-data-driven-advice/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 30 May 2016 14:00:20 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=670</guid>

					<description><![CDATA[RE:THiNK 11 surprising things you should do now to win retail customers in the digital age by Jennie Gilbert, James Kane Jr. Independent retailers of durable goods like appliances, furniture, mattresses and home electronics don&#8217;t have time or money to waste trying to adopt the latest broader retail fads. You need practical, actionable advice that&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-278-ReThink.mp3" length="55659610" type="audio/mpeg" />

				<itunes:subtitle>RE:THiNK 11 surprising things you should do now to win retail customers in the digital age by Jennie Gilbert, James Kane Jr. Independent retailers of durable goods like appliances, furniture, mattresses and home electronics don’t have time or money to ...</itunes:subtitle>
		<itunes:summary><![CDATA[RE:THiNK<br />
11 surprising things you should do now to win retail customers in the digital age <br />
by Jennie Gilbert, James Kane Jr.<br />
Independent retailers of durable goods like appliances, furniture, mattresses and home electronics don&#8217;t have time or money to waste trying to adopt the latest broader retail fads. You need practical, actionable advice that is grounded in the way retail consumers shop for the products you sell right now.<br />
That&#8217;s the purpose of this book: to answer these questions clearly and efficiently, focusing on 11 tactics anyone in durable goods retail can implement to beat your competition, no matter how big or small they might be.<br />
This insight is the result of direct consumer feedback collected through proprietary research conducted with consumers across the country. What we learned was shocking to us, and we promise it will absolutely challenge some fundamental assumptions you make about your own business.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:21</itunes:duration>
	</item>
		<item>
		<title>David Livermore &#8211; Managing Diverse Teams with Cultural Intelligence</title>
		<link>https://www.businessbooktalk.com/managing-diverse-teams-with-cultural-intelligence/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 23 May 2016 14:00:41 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=668</guid>

					<description><![CDATA[Driven by Difference How Great Companies Fuel Innovation Through Diversity by David Livermore Today&#8217;s workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones, but only when&#8230;]]></description>
		
		
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				<itunes:subtitle>Driven by Difference How Great Companies Fuel Innovation Through Diversity by David Livermore Today’s workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes.</itunes:subtitle>
		<itunes:summary><![CDATA[Driven by Difference<br />
How Great Companies Fuel Innovation Through Diversity<br />
by David Livermore<br />
Today&#8217;s workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes.<br />
Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones, but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence.<br />
Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, Driven by Difference identifies the management practices necessary to guide multicultural teams to innovation. Cultural differences can lead to gridlock, or they can catalyze innovation and growth. This research-based plan turns diversity&#8217;s potential into economic reality.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:08</itunes:duration>
	</item>
		<item>
		<title>Michael Docherty &#8211; How to Dominate Your Sector by Using Disruptive Collaboration</title>
		<link>https://www.businessbooktalk.com/michael-docherty-dominate-your-sector/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 16 May 2016 14:00:08 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=769</guid>

					<description><![CDATA[Collective Disruption How Corporations &#38; Startups Can Co-Create Transformative New Businesses by Michael Docherty Too often, disruption is a bad word something you don&#8217;t see coming. It doesn&#8217;t have to be that way. This book is about changing that paradigm and learning to embrace disruption through collaboration. Whether you&#8217;re an executive trying to drive growth&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-293-Collective_Disruption.mp3" length="46103419" type="audio/mpeg" />

				<itunes:subtitle>Collective Disruption How Corporations &amp; Startups Can Co-Create Transformative New Businesses by Michael Docherty Too often, disruption is a bad word something you don’t see coming. It doesn’t have to be that way.</itunes:subtitle>
		<itunes:summary><![CDATA[Collective Disruption<br />
How Corporations &amp; Startups Can Co-Create Transformative New Businesses<br />
by Michael Docherty<br />
Too often, disruption is a bad word something you don&#8217;t see coming. It doesn&#8217;t have to be that way. This book is about changing that paradigm and learning to embrace disruption through collaboration. Whether you&#8217;re an executive trying to drive growth in a change-resistant organization or an entrepreneur with a big idea and looking for corporate partnerships, this book is for you.<br />
Collective Disruption provides a road map and framework for co-creating new businesses. Many startups excel at using speed and agility to incubate breakthrough ideas, but lack access to brands and distribution for scale. Large companies and startups can help each other. They can collaborate earlier and more deeply in creating and scaling transformative innovation and new business opportunities.<br />
Collective Disruption makes the case for corporations and startups to partner in new ways to co-create new businesses.<br />
Docherty has lived in both of these worlds and draws on decades of experience as well as interviews and case studies from scores of leading companies and successful startups applying these principles today.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:00</itunes:duration>
	</item>
		<item>
		<title>Shawn Casemore &#8211; You Need to Empower Your Employees</title>
		<link>https://www.businessbooktalk.com/you-need-to-empower-your-employees/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 09 May 2016 14:00:23 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=664</guid>

					<description><![CDATA[Operational Empowerment Collaborate, Innovate, and Engage to Beat the Competition by Shawn Casemore In today’s competitive global environment, it takes more than the pursuit of operational excellence for a business to succeed. If you want to maximize your potential, improve your productivity, and increase your profits you need to engage the people who offer the&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-275-Operational_Empowerment.mp3" length="47775647" type="audio/mpeg" />

				<itunes:subtitle>Operational Empowerment Collaborate, Innovate, and Engage to Beat the Competition by Shawn Casemore In today’s competitive global environment, it takes more than the pursuit of operational excellence for a business to succeed.</itunes:subtitle>
		<itunes:summary><![CDATA[Operational Empowerment<br />
Collaborate, Innovate, and Engage to Beat the Competition<br />
by Shawn Casemore<br />
In today’s competitive global environment, it takes more than the pursuit of operational excellence for a business to succeed. If you want to maximize your potential, improve your productivity, and increase your profits you need to engage the people who offer the best ideas, sharpest insights, and smartest solutions available. In other words, you need to empower your employees.<br />
This practical guide from an experienced leader in Operational Management fuses traditional operational tactics with the popular growing field of employee empowerment. This unique, integrated approach has proven to be the best method for surviving in the toughest of markets―and beating the competition at their own game.<br />
Instead of looking for inspiration in other businesses’ best practices, author Shawn Casemore urges you to seek ideas and solutions internally―by engaging your own employees and challenging them to consistently introduce improvements that make their jobs easier, and your organization more productive.<br />
You’ll learn how to implement a structured approach to performance and productivity that disrupts the silo mentality, drives innovation, encourages collaboration, and empowers employees―to reach even higher levels of operational excellence. Along the way, you’ll find illuminating case studies of the world’s most empowering employers, from Black &amp; Decker and PepsiCo to McDonald’s and Amazon. And you’ll discover proven strategies to turn simple human connections into company-wide initiatives that will inspire every employee to be the best they can possibly be.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>49:44</itunes:duration>
	</item>
		<item>
		<title>Chip Espinoza &#8211; Millennial Management and Leadership Skills that Rock</title>
		<link>https://www.businessbooktalk.com/millennial-management-and-leadership-skills-that-rock/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 02 May 2016 14:00:52 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=662</guid>

					<description><![CDATA[Millennials Who Manage How to Overcome Workplace Perceptions and Become a Great Leader by Chip Espinoza, Joel Schwarzbart Millennials will be our next great generation of leaders. Today, however, as they move into management, they face difficult practical challenges. Millennials Who Manage is a complete, research-based guide to overcoming those challenges, delivering outstanding performance, and&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-274-Millennials_Who_Manage.mp3" length="45763655" type="audio/mpeg" />

				<itunes:subtitle>Millennials Who Manage How to Overcome Workplace Perceptions and Become a Great Leader by Chip Espinoza, Joel Schwarzbart Millennials will be our next great generation of leaders. Today, however, as they move into management,</itunes:subtitle>
		<itunes:summary><![CDATA[Millennials Who Manage<br />
How to Overcome Workplace Perceptions and Become a Great Leader <br />
by Chip Espinoza, Joel Schwarzbart<br />
Millennials will be our next great generation of leaders. Today, however, as they move into management, they face difficult practical challenges. Millennials Who Manage is a complete, research-based guide to overcoming those challenges, delivering outstanding performance, and getting recognized for it.<br />
Reflecting their extensive enterprise consulting and research experience, the authors show how to transition more smoothly into management. You will gain insight into earning the respect of peers and “elders” that you are now leading, as well as your manager. You will discover you can achieve success your way, without compromising who you are or becoming someone you are not.<br />
You’ll learn management skills that arguably come naturally to Millennials. Prepare to explore what really motivates Boomers and Xers whose formative experiences were different from yours and how to guide them beyond today’s unhelpful stereotypes about Millennials. You’ll also master the specific management and leadership competencies you need most right now—whether you’re moving into frontline management or the CEO’s office!<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:38</itunes:duration>
	</item>
		<item>
		<title>Martin Reeves &#8211; Choosing the Right Strategy to Massive Success</title>
		<link>https://www.businessbooktalk.com/choosing-the-right-strategy-to-massive-success/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 25 Apr 2016 14:00:17 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=660</guid>

					<description><![CDATA[Your Strategy Needs a Strategy How to Choose and Execute the Right Approach by Martin Reeves, Knut Haanaes, Janmejaya Sinha Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a&#8230;]]></description>
		
		
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				<itunes:subtitle>Your Strategy Needs a Strategy How to Choose and Execute the Right Approach by Martin Reeves, Knut Haanaes, Janmejaya Sinha Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage,</itunes:subtitle>
		<itunes:summary><![CDATA[Your Strategy Needs a Strategy<br />
How to Choose and Execute the Right Approach<br />
by Martin Reeves, Knut Haanaes, Janmejaya Sinha<br />
Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy.<br />
In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right.<br />
They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:11</itunes:duration>
	</item>
		<item>
		<title>Barbara Cave Henricks &#8211; Navigate Through New Media&#8217;s Modern Terrain</title>
		<link>https://www.businessbooktalk.com/navigate-through-new-medias-modern-terrain/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 18 Apr 2016 14:00:18 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=658</guid>

					<description><![CDATA[Mastering the New Media Landscape Embrace the Micromedia Mindset by Barbara Cave Henricks, Rusty Shelton The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites,&#8230;]]></description>
		
		
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				<itunes:subtitle>Mastering the New Media Landscape Embrace the Micromedia Mindset by Barbara Cave Henricks, Rusty Shelton The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed b...</itunes:subtitle>
		<itunes:summary><![CDATA[Mastering the New Media Landscape<br />
Embrace the Micromedia Mindset<br />
by Barbara Cave Henricks, Rusty Shelton<br />
The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more.<br />
Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>50:45</itunes:duration>
	</item>
		<item>
		<title>Carlos Hidalgo &#8211; How to Survive in a Buyer-led Digital Age</title>
		<link>https://www.businessbooktalk.com/how-to-survive-in-a-buyer-led-digital-age/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 11 Apr 2016 14:00:34 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=656</guid>

					<description><![CDATA[Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo The way that buyers buy products and services has been changing for years. Customers are more informed, aware of their choices and smarter about purchasing decisions. Companies that want to survive in this buyer-led digital age have to become&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-271-Driving_Demand.mp3" length="44383154" type="audio/mpeg" />

				<itunes:subtitle>Driving Demand Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Carlos Hidalgo The way that buyers buy products and services has been changing for years. Customers are more informed, aware of their choices and smarter about purchasin...</itunes:subtitle>
		<itunes:summary><![CDATA[Driving Demand<br />
Transforming B2B Marketing to Meet the Needs of the Modern Buyer<br />
by Carlos Hidalgo<br />
The way that buyers buy products and services has been changing for years. Customers are more informed, aware of their choices and smarter about purchasing decisions. Companies that want to survive in this buyer-led digital age have to become much more customer focused or they will wither away.<br />
Author Carlos Hidalgo understands how companies need to change their marketing and sales functions to provide customers with information, service and relationship to make a smart purchasing choice.<br />
This is a guidebook for companies that want to transform, but are perplexed by how to change. It is not enough to simply speak about &#8216;change management&#8217; in an organization. Change management has to begin with a process that is first fully planned providing the details of how people, process, content, technology, and KPIs will be aligned throughout the organization to ensure a common demand generation approach that is federated across the organization.<br />
In this book, Hidalgo provides a prescriptive road-map that organizations can follow to ensure that the changes that are made become part of the DNA of their organization. This ensures that true transformation occurs—doing things differently instead of just doing different things.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:12</itunes:duration>
	</item>
		<item>
		<title>Larry Weidel &#8211; Exposes the Myths and Facts About Successful People</title>
		<link>https://www.businessbooktalk.com/exposes-the-myths-and-facts-about-successful-people/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 04 Apr 2016 14:00:34 +0000</pubDate>
				<category><![CDATA[Business Story]]></category>
		<category><![CDATA[Motivation]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=654</guid>

					<description><![CDATA[Serial Winner 5 Actions to Create Your Cycle of Success by Larry Weidel How Anyone Can Win Again and Again. We all know people who seem to move from success to success, with barely a pause or dip in between. They&#8217;re always excited about the next big project or goal. When trouble comes, they land&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-270-Serial_Winner.mp3" length="40398520" type="audio/mpeg" />

				<itunes:subtitle>Serial Winner 5 Actions to Create Your Cycle of Success by Larry Weidel How Anyone Can Win Again and Again. We all know people who seem to move from success to success, with barely a pause or dip in between.</itunes:subtitle>
		<itunes:summary><![CDATA[Serial Winner<br />
5 Actions to Create Your Cycle of Success<br />
by Larry Weidel<br />
How Anyone Can Win Again and Again. We all know people who seem to move from success to success, with barely a pause or dip in between. They&#8217;re always excited about the next big project or goal. When trouble comes, they land on their feet. They are role models and opinion makers who lead rewarding lives. In a world full of people who almost win, these are the few who do it repeatedly and consistently.<br />
Larry Weidel has benefited tremendously from the mentorship of some of these serial winners. Through inspiring and funny stories and no-nonsense advice, Larry exposes the myths and facts about successful people and shares essential insights into achieving whatever you want in life. Whether you&#8217;re just starting a venture or looking to get out of a longstanding rut, Serial Winner shows you the steps for creating a regular pattern of success.<br />
A USA Today Bestseller<br />
Inc. Magazine Top 100 Business Book and Top 10 Leadership book of 2015<br />
Axiom Business Book Gold Award Winner<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>42:03</itunes:duration>
	</item>
		<item>
		<title>Andrew Keyt &#8211; Transitioning Family Members into a Position of Power</title>
		<link>https://www.businessbooktalk.com/andrew-keyt-transitioning-family-members-into-a-position-of-power/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 28 Mar 2016 14:07:05 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=634</guid>

					<description><![CDATA[Myths and Mortals Family Business Leadership and Succession Planning Hardcover by Andrew Keyt Myths &#38; Mortals, Family Business Leadership and Succession Planning provides insights and strategies for successors of family businesses.  Successors often find themselves in the shadow of their parents making it difficult to establish credibility in the family business and tap into their&#8230;]]></description>
		
		
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				<itunes:subtitle>Myths and Mortals Family Business Leadership and Succession Planning Hardcover by Andrew Keyt Myths &amp; Mortals, Family Business Leadership and Succession Planning provides insights and strategies for successors of family businesses.</itunes:subtitle>
		<itunes:summary><![CDATA[Myths and Mortals<br />
Family Business Leadership and Succession Planning Hardcover<br />
by Andrew Keyt<br />
Myths &amp; Mortals, Family Business Leadership and Succession Planning provides insights and strategies for successors of family businesses.  Successors often find themselves in the shadow of their parents making it difficult to establish credibility in the family business and tap into their own strengths. The stress of emulating a parent begins to clash with who they are and who they want to be as a leader.<br />
Written by internationally known business strategist and succession planning expert Andrew Keyt, this guide shows you how to establish credibility, take your place at the head of the table, and run your business your way. In groundbreaking research, Keyt interviewed more than 25 successors of family business legends including Massimo Ferragamo, Bill Wrigley Jr., Christie Hefner, and John Tyson to find out how they overcame the challenges successors commonly face.The analysis from that study formed the basis for the strategies presented here—to help you win the loyalty of those stuck in the old way of doing business, and still focused on their former leader&#8217;s vision. You&#8217;ll learn how to take charge without sacrificing your own leadership style, and how to get everyone on board with your vision for the business.<br />
Growing up in the shadow of legendary family business leaders creates a unique challenge for successors to the leadership position. You cannot remove the emotional power of family dynamics from the business, but you can change how you choose to react to it. To be successful, you need to create a sense of identity and credibility, and step out of the shadows of your forbears. This guide provides strategies for doing just that, so you can take the reins and be the effective leader your business needs.<br />
Credibility is elemental to business leadership, but establishing that credibility is the successor&#8217;s biggest challenge. Myths &amp; Mortals, Family Business Leadership and Succession Planning helps you plan around the obstacles and avoid common missteps so you can lead more effectively right out of the gate.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:17</itunes:duration>
	</item>
		<item>
		<title>Brian Hiner &#8211; Transferring Powerful Leadership Into Every Day Business</title>
		<link>https://www.businessbooktalk.com/brian-hiner-transferring-powerful-leadership-into-every-day-business/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 21 Mar 2016 14:00:44 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=620</guid>

					<description><![CDATA[First, Fast, Fearless How to Lead Like a Navy SEAL by Brian &#8220;Iron Ed&#8221; Hiner Beyond extreme physical and combat achievements, SEALs are known for mental toughness, bias for action, decisiveness, creative thinking, adaptability, and perseverance―all under extreme stress. They get things done through, by, and with others. SEALs have a unique way of approaching&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-268-First_Fast_Fearless.mp3" length="42889065" type="audio/mpeg" />

				<itunes:subtitle>First, Fast, Fearless How to Lead Like a Navy SEAL by Brian “Iron Ed” Hiner Beyond extreme physical and combat achievements, SEALs are known for mental toughness, bias for action, decisiveness, creative thinking, adaptability,</itunes:subtitle>
		<itunes:summary><![CDATA[First, Fast, Fearless<br />
How to Lead Like a Navy SEAL<br />
by Brian &#8220;Iron Ed&#8221; Hiner<br />
Beyond extreme physical and combat achievements, SEALs are known for mental toughness, bias for action, decisiveness, creative thinking, adaptability, and perseverance―all under extreme stress. They get things done through, by, and with others. SEALs have a unique way of approaching every challenge and opportunity that enables them to do what others can’t―or simply won&#8217;t.<br />
Competing in the global economy isn’t unlike guerrilla warfare. Your competitors come at you from unexpected places with surprising force, and the marketplace is constantly shifting. As a leader, what do you do to empower your business and your people not only to survive but to thrive―and win?<br />
First, Fast, Fearless is a practical guide for the business leader who wants to learn from the best of the best how to build and lead effective teams in conditions of volatility, uncertainty, complexity, ambiguity, and constant change.<br />
You may not be facing jihadists in the mountains of Afghanistan and the streets of Iraq like Hiner did. But just as his SEALs depended on him to lead them on successful missions and safe passage home, your people are counting on you to empower them, defeat the competition, and forge paths to greater success.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:37</itunes:duration>
	</item>
		<item>
		<title>R.J. Lewis &#8211; A Powerful Pill Worth Swallowing</title>
		<link>https://www.businessbooktalk.com/rj-lewis-a-powerful-pill-worth-swallowing/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 14 Mar 2016 14:25:48 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=618</guid>

					<description><![CDATA[RESULTS The Future Of Pharmaceutical And Healthcare Marketing by Scott Weintraub, R.J. Lewis, Roger Zan, Brad Sitler Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This book will help you and your companies thrive in the age of disruption and navigate a changing environment. The informational and technological revolutions&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-267-Results.mp3" length="49319666" type="audio/mpeg" />

				<itunes:subtitle>RESULTS The Future Of Pharmaceutical And Healthcare Marketing by Scott Weintraub, R.J. Lewis, Roger Zan, Brad Sitler Disruption creates opportunity for those who embrace change. New winners and losers will emerge.</itunes:subtitle>
		<itunes:summary><![CDATA[RESULTS<br />
The Future Of Pharmaceutical And Healthcare Marketing<br />
by Scott Weintraub, R.J. Lewis, Roger Zan, Brad Sitler<br />
Disruption creates opportunity for those who embrace change. New winners and losers will emerge. This book will help you and your companies thrive in the age of disruption and navigate a changing environment. The informational and technological revolutions have forever changed the practice of medicine.<br />
We analyze data in a flash and marketers deliver it with pinpoint accuracy at just the right moment. When patients put their trust in our brands and place their lives in our hands, marketers have to quickly analyze the data accessible to us so we can deliver the right information at the right time, all while navigating the complexities of industry regulations.<br />
Timely messaging through the patient journey provides marketers today with an unprecedented opportunity. We must capitalize on this opportunity in order to stay relevant and profitable in the changing landscape. Results shows you the biggest trends happening now so you can be heard above the noise, deliver meaningful value, and build real brand loyalty to drive your pharmaceutical and healthcare marketing far into the future.<br />
This book is essential reading for developers, manufacturers, and marketers of pharmaceutical and healthcare companies as well as the agencies, partners, publishers, suppliers and other service providers that support them in their marketing efforts. Authors RJ Lewis, Scott Weintraub, Brad Sitler, Joanne McHugh, and Roger Zan each share key insights into the growing trends in healthcare that you need to understand in order to better market your products.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>51:20</itunes:duration>
	</item>
		<item>
		<title>Mark Pendergrast &#8211; A story of Beans and Dreams</title>
		<link>https://www.businessbooktalk.com/fair-trade-coffee/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 07 Mar 2016 15:00:40 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Story]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=616</guid>

					<description><![CDATA[Beyond Fair Trade Coffee How One Small Coffee Company Helped Transform a Hillside Village in Thailand by Mark Pendergrast &#8220;What does compassionate capitalism look like? Mark Pendergrast shows us in this enlightening story of tribal life, opium, missionaries, market trends, a Thai antiques dealer, a mining entrepreneur and coffee.&#8221; Abigail Carroll, author of Three Squares:&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-266-Beyond_Fair_trade.mp3" length="48196666" type="audio/mpeg" />

				<itunes:subtitle>Beyond Fair Trade Coffee How One Small Coffee Company Helped Transform a Hillside Village in Thailand by Mark Pendergrast “What does compassionate capitalism look like? Mark Pendergrast shows us in this enlightening story of tribal life, opium,</itunes:subtitle>
		<itunes:summary><![CDATA[Beyond Fair Trade Coffee<br />
How One Small Coffee Company Helped Transform a Hillside Village in Thailand<br />
by Mark Pendergrast<br />
&#8220;What does compassionate capitalism look like? Mark Pendergrast shows us in this enlightening story of tribal life, opium, missionaries, market trends, a Thai antiques dealer, a mining entrepreneur and coffee.&#8221; Abigail Carroll, author of Three Squares: The Invention of the American Meal<br />
The Akha hill tribe of Thailand has a long, tumultuous history. Politics, economics, violence, prejudice, and deforestation consistently worked against the Akha&#8217;s desire to move away from their dependency on opium production and create a stable future for their children. That all changed in 2006 when prominent businessman John Darch met entrepreneur Wicha Promyong. Their meeting resulted in the establishment of an equal partnership business venture that goes beyond Fair Trade: the Doi Chaang Coffee Company.<br />
Beyond Fair Trade tells the story of the growth of this unique partnership, its successes and challenges, and the people behind it.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>50:09</itunes:duration>
	</item>
		<item>
		<title>Betsy Polk and Maggie Ellis Chotas &#8211; How to Build Powerful Partnerships</title>
		<link>https://www.businessbooktalk.com/betsy-polk-and-maggie-ellis-chotas-how-to-build-powerful-partnerships/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 29 Feb 2016 15:00:11 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=610</guid>

					<description><![CDATA[Power Through Partnership How Women Lead Better Together Paperback by Betsy Polk and Maggie Ellis Chotas Drawing from their own twelve-year partnership and from interviews with 125 women business partners across the world, Betsy Polk and Maggie Chotas have learned something powerful: when women work together, they discover a level of support, balance, confidence, and&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-265-Power_Through_Partnership.mp3" length="45117952" type="audio/mpeg" />

				<itunes:subtitle>Power Through Partnership How Women Lead Better Together Paperback by Betsy Polk and Maggie Ellis Chotas Drawing from their own twelve-year partnership and from interviews with 125 women business partners across the world,</itunes:subtitle>
		<itunes:summary><![CDATA[Power Through Partnership<br />
 How Women Lead Better Together Paperback<br />
 by Betsy Polk and Maggie Ellis Chotas<br />
Drawing from their own twelve-year partnership and from interviews with 125 women business partners across the world, Betsy Polk and Maggie Chotas have learned something powerful: when women work together, they discover a level of support, balance, confidence, and accountability and a freedom to be themselves that is rarely found in other work relationships.<br />
Heroic male partnerships are a staple business success story, but female partnerships rarely receive the same kind of attention. Power Through Partnership is a call for women to recognize and build on the inherent strengths that make them uniquely able to create successful trust-based professional relationships. Polk and Chotas demolish the myths that keep women from collaborating and then offer readers advice for handling potential challenges-like finding the best partner, dealing with conflict, facing fears, taking risks, and knowing when to let go of a partnership.<br />
Featuring lessons learned from women partners in all kinds of industries, this book shows that when women collaborate-combining complementary skills, pushing ego aside, and supporting each other-they can work as full equals to achieve something that&#8217;s exponentially greater than the achievements of the two working alone.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:57</itunes:duration>
	</item>
		<item>
		<title>Bas Blekkingh &#8211; Redefining Your Business Goals for a Fulfilling Life</title>
		<link>https://www.businessbooktalk.com/bas-blekkingh-redefining-your-business-goals-for-a-fulfilling-life/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 22 Feb 2016 15:00:04 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=607</guid>

					<description><![CDATA[Authentic leadership Discover and live your essential mission by Bas Blekkingh You are a successful leader, you have a lot of responsibility, and for years you have loved your work, but something seems to be missing. Some of the fulfillment you used to feel in your job, even in your life, seems to have ebbed&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-264-Authentic_Leadership.mp3" length="46575744" type="audio/mpeg" />

				<itunes:subtitle>Authentic leadership Discover and live your essential mission by Bas Blekkingh You are a successful leader, you have a lot of responsibility, and for years you have loved your work, but something seems to be missing.</itunes:subtitle>
		<itunes:summary><![CDATA[Authentic leadership<br />
 Discover and live your essential mission<br />
 by Bas Blekkingh<br />
You are a successful leader, you have a lot of responsibility, and for years you have loved your work, but something seems to be missing. Some of the fulfillment you used to feel in your job, even in your life, seems to have ebbed away. Something is blocking you and you can&#8217;t get a grip on the reason.<br />
You&#8217;re looking for growth but you seem to be stuck in a holding pattern. This book looks at all these questions and gives the reader the tools and direction to get more satisfaction in your job and life.<br />
Based on the field-tested seven layer model, where each layer brings you closer to your purpose, you will discover answers to some of the essential questions of work and life:<br />
<br />
* What do you want to achieve in life?<br />
* What are your values?<br />
* What do you stand for?<br />
* What is your mission and how do you make it happen in real life?<br />
<br />
The exercises in Authentic leadership will help you to be a leader who inspires those around you while becoming happier and more fulfilled yourself. Authentic leadership is a sometimes challenging book that will inspire you to create an environment where achievement and fulfillment positively reinforce each other, whether you are a manager, coach, consultant, professional or teacher.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:29</itunes:duration>
	</item>
		<item>
		<title>Jackie Huba &#8211; How to Make Your Community Go Gaga</title>
		<link>https://www.businessbooktalk.com/jackie-huba-how-to-make-your-community-go-gaga/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 15 Feb 2016 15:00:26 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=601</guid>

					<description><![CDATA[Monster Loyalty How Lady Gaga Turns Followers into Fanatics by Jackie Huba Famous for her avant-garde outfits, over-the-top per­formances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans. She’s&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-262-Monster_Loyalty.mp3" length="43901824" type="audio/mpeg" />

				<itunes:subtitle>Monster Loyalty How Lady Gaga Turns Followers into Fanatics by Jackie Huba Famous for her avant-garde outfits, over-the-top per­formances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time.</itunes:subtitle>
		<itunes:summary><![CDATA[Monster Loyalty<br />
 How Lady Gaga Turns Followers into Fanatics<br />
 by Jackie Huba<br />
Famous for her avant-garde outfits, over-the-top per­formances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another achievement: her wildly successful strategy for attracting and keeping insanely loyal fans.<br />
She’s one of the most popular social media voices in the world with more than 33 million Twitter followers and 55 million Facebook fans. And she got there by methodically building a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy, inspiration, and a sense of community. Love her or hate her, you can’t ignore Lady Gaga. And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:41</itunes:duration>
	</item>
		<item>
		<title>Kevin Jordan &#8211; How to Market Locally to Grow Faster</title>
		<link>https://www.businessbooktalk.com/local-lead-generation/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 08 Feb 2016 15:00:47 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=560</guid>

					<description><![CDATA[Small Business Owner&#8217;s Guide To Local Lead Generation Proven Strategies &#38; Tips To Grow Your Business! by Kevin Jordan with Ray L. Perry, Justin Sturges, Phil Singleton, Mark Z. Fortune as contributing authors There is no way the small business owners can out-spend big brands in their markets. However in the local marketing arena, it’s&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-261-Local_Lead_Generation.mp3" length="45490944" type="audio/mpeg" />

				<itunes:subtitle>Small Business Owner’s Guide To Local Lead Generation Proven Strategies &amp; Tips To Grow Your Business! by Kevin Jordan with Ray L. Perry, Justin Sturges, Phil Singleton, Mark Z. Fortune as contributing authors There is no way the small business owners c...</itunes:subtitle>
		<itunes:summary><![CDATA[Small Business Owner&#8217;s Guide To Local Lead Generation<br />
Proven Strategies &amp; Tips To Grow Your Business!<br />
by Kevin Jordan<br />
with Ray L. Perry, Justin Sturges, Phil Singleton, Mark Z. Fortune as contributing authors<br />
There is no way the small business owners can out-spend big brands in their markets. However in the local marketing arena, it’s another story, one with a positive ending for any small business.<br />
With the right strategies and tactics, it’s easy to attract and engage more ideal customers right in your backyard – and as a locally owned business, these are the only leads you really care about, anyway. People prefer doing business with folks they know, like, and trust and they love being able to support local businesses in their own communities. “If you build it, they will come” only works in the movies. You need a simple, surefire way to market your small business, and one that won’t break the bank or distract you from your primary role in your business.<br />
If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You’re about to get proven marketing solutions for small businesses from a group of Duct Tape Marketers known for helping their local business clients experience exponential growth.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:20</itunes:duration>
	</item>
		<item>
		<title>Geoff Colvin &#8211; Machines Will Be Taking Your Job Soon</title>
		<link>https://www.businessbooktalk.com/machines-will-be-taking-your-job-soon/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 01 Feb 2016 15:00:15 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=558</guid>

					<description><![CDATA[Humans Are Underrated What High Achievers Know That Brilliant Machines Never Will by Geoff Colvin It’s easy to imagine a nightmare scenario in which computers simply take over most of the tasks that people now get paid to do. While we’ll still need high-level decision makers and computer developers, those tasks won’t keep most working-age&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-260-Humans_Are_Underrated.mp3" length="44436992" type="audio/mpeg" />

				<itunes:subtitle>Humans Are Underrated What High Achievers Know That Brilliant Machines Never Will by Geoff Colvin It’s easy to imagine a nightmare scenario in which computers simply take over most of the tasks that people now get paid to do.</itunes:subtitle>
		<itunes:summary><![CDATA[Humans Are Underrated<br />
What High Achievers Know That Brilliant Machines Never Will<br />
by Geoff Colvin<br />
It’s easy to imagine a nightmare scenario in which computers simply take over most of the tasks that people now get paid to do. While we’ll still need high-level decision makers and computer developers, those tasks won’t keep most working-age people employed or allow their living standard to rise. The unavoidable question—will millions of people lose out, unable to best the machine?—is increasingly dominating business, education, economics, and policy.<br />
The bestselling author of Talent Is Overrated explains how the skills the economy values are changing in historic ways. The abilities that will prove most essential to our success are no longer the technical, classroom-taught left-brain skills that economic advances have demanded from workers in the past. Instead, our greatest advantage lies in what we humans are most powerfully driven to do for and with one another, arising from our deepest, most essentially human abilities—empathy, creativity, social sensitivity, storytelling, humor, building relationships, and expressing ourselves with greater power than logic can ever achieve. This is how we create durable value that is not easily replicated by technology—because we’re hardwired to want it from humans.<br />
As technology advances, we shouldn’t focus on beating computers at what they do—we’ll lose that contest. Instead, we must develop our most essential human abilities and teach our kids to value not just technology but also the richness of interpersonal experience. They will be the most valuable people in our world because of it. Colvin proves that to a far greater degree than most of us ever imagined, we already have what it takes to be great.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:15</itunes:duration>
	</item>
		<item>
		<title>Chris Edmonds &#8211; Powerful Tools to Supercharge Your Biggest Assets</title>
		<link>https://www.businessbooktalk.com/chris-edmonds-powerful-tools-to-supercharge-your-biggest-assets/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 25 Jan 2016 15:01:13 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=604</guid>

					<description><![CDATA[The Culture Engine A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace by S. Chris Edmonds The Culture Engine is a guide to strategically planning a culture by compiling the company&#8217;s guiding principles and behaviors into an organizational constitution. Decide which behaviors and attitudes are desired in the organization. Secure leader commitment&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-263-The_Culture_Engine.mp3" length="46926464" type="audio/mpeg" />

				<itunes:subtitle>The Culture Engine A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace by S. Chris Edmonds The Culture Engine is a guide to strategically planning a culture by compiling the company’s guiding principles and behavi...</itunes:subtitle>
		<itunes:summary><![CDATA[<br />
The Culture Engine<br />
A Framework for Driving Results, Inspiring Your Employees, and Transforming Your Workplace <br />
by S. Chris Edmonds<br />
The Culture Engine is a guide to strategically planning a culture by compiling the company&#8217;s guiding principles and behaviors into an organizational constitution. Decide which behaviors and attitudes are desired in the organization. Secure leader commitment to planning, drafting, and implementing the document. Learn the most effective way to socialize the draft statement and get everyone on board.<br />
Model desired behaviors to boost employee engagement throughout the process. Organizational culture is not an amorphous thing―it comes down from the top, inspired and exemplified by the leadership. It can steer a company up or down, keep it on mission or force it off-course. For an organization to fulfill its potential, the culture must be on-point, truly reflecting the heart of the company from leaders to team members across the company.<br />
The discussion focuses on people, including who should be involved at the outset and how to engage employees from start to finish, while examples of effective constitutions provide guidance toward drafting a document that can actualize an organization&#8217;s potential. Culture drives everything that happens in an organization day to day, including focus, priorities, and the treatment of employees and customers. A great culture drives great performance, and can help attract and retain great talent. But a great culture isn&#8217;t something that evolves naturally.<br />
&nbsp;<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:51</itunes:duration>
	</item>
		<item>
		<title>Jeff Wolf &#8211; The Key Strategies for Business Growth and Harmony</title>
		<link>https://www.businessbooktalk.com/jeff-wolf-the-key-strategies-for-business-growth-and-harmony/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 18 Jan 2016 15:00:27 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=556</guid>

					<description><![CDATA[Seven Disciplines of A Leader How to Help Your People, Team and Organization Achieve Maximum Effectiveness by Jeff Wolf This is a comprehensive book for building better leaders. In this interview, Jeff shares the secrets of great leadership to help others align professional development and exemplify these traits themselves. Each of the Disciplines is valuable&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/BBT_S6-259-Seven_Disciplines_Leader.mp3" length="43594752" type="audio/mpeg" />

				<itunes:subtitle>Seven Disciplines of A Leader How to Help Your People, Team and Organization Achieve Maximum Effectiveness by Jeff Wolf This is a comprehensive book for building better leaders. In this interview, Jeff shares the secrets of great leadership to help oth...</itunes:subtitle>
		<itunes:summary><![CDATA[Seven Disciplines of A Leader<br />
 How to Help Your People, Team and Organization Achieve Maximum Effectiveness<br />
 by Jeff Wolf<br />
This is a comprehensive book for building better leaders. In this interview, Jeff shares the secrets of great leadership to help others align professional development and exemplify these traits themselves. Each of the Disciplines is valuable on its own, but together they add up to more than a sum of their parts, and work synergistically to propel leaders to higher and higher effectiveness and companies to better and better business. From initiative, to planning, to community service, readers will gain deep insight into what separates the good from the great, and how organizations can nurture these qualities in their employees with leadership potential.<br />
A good leader gets results, but a great leader inspires every single member of the team to reach their utmost potential every single time. A great leader makes everyone shine, and provides the vision, the tools, and the support people need to do their very best work. This book describes how it&#8217;s done, and how greatness can be learned.<br />
<br />
* Discover the traits that make leaders great<br />
* Align leadership development training to maximize potential<br />
* Foster the right attitudes and behaviors for better outcomes<br />
* Build a culture of sustainable success that permeates the organization<br />
<br />
Individual achievement is great, but fostering a culture of achievement sends business into the future on an upward trajectory. It&#8217;s more than just a single inspired employee; it&#8217;s about recognizing the signs of potential leadership and nurturing them to fruition throughout the organization. Seven Disciplines of A Leader is the field guide to great leadership.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:23</itunes:duration>
	</item>
		<item>
		<title>David Lewis &#8211; Next Generation Marketing Secrets of Today</title>
		<link>https://www.businessbooktalk.com/david-lewis-next-generation-marketing-secrets-of-today/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 11 Jan 2016 15:00:53 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=457</guid>

					<description><![CDATA[Manufacturing Demand The Principles of Successful Lead Management by David Lewis Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science.  But today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/236-Manufacturing_Demand.mp3" length="31849535" type="audio/mpeg" />

				<itunes:subtitle>Manufacturing Demand The Principles of Successful Lead Management by David Lewis Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science.  But today,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/06/Manufacturing-Demand.jpg"></a>Manufacturing Demand<br />
The Principles of Successful Lead Management<br />
 by David Lewis<br />
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science.  But today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint customer needs, and achieve breakthrough revenue gains.<br />
In Manufacturing Demand marketing expert David Lewis reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth Ps of marketing.<br />
Manufacturing Demand presents plenty of actionable tips and recommendations as well as real- world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you&#8217;re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:12</itunes:duration>
	</item>
		<item>
		<title>Dan Ward &#8211; A Simple Way to Overcome Complexity</title>
		<link>https://www.businessbooktalk.com/dan-ward-a-simple-way-to-overcome-complexity/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 04 Jan 2016 15:00:44 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=536</guid>

					<description><![CDATA[The Simplicity Cycle A Field Guide to Making Things Better Without Making Them Worse by Dan Ward The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by&#8230;]]></description>
		
		
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				<itunes:subtitle>The Simplicity Cycle A Field Guide to Making Things Better Without Making Them Worse by Dan Ward The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services,</itunes:subtitle>
		<itunes:summary><![CDATA[The Simplicity Cycle<br />
A Field Guide to Making Things Better Without Making Them Worse<br />
by Dan Ward<br />
The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman.<br />
Humans make things every day, whether it&#8217;s composing an e-mail, cooking a meal, or constructing the Mars Rover. While complexity is often necessary in the development process, unnecessary complexity adds complications.The Simplicity Cycleprovides the secret to striking the proper balance. Dan Ward shines a light on how complexity affects the things we make for good or ill, taking us on a journey through the process of making things, with a particular focus on identifying and avoiding complexity-related pitfalls.<br />
The standard development process involves increasing complexity to improve the outcome, Ward explains. The problem comes when the complexity starts getting in the way-but often we don&#8217;t know where that point is until we pass it. He suggests a number of techniques for identifying the problem and fixing it, including how to overcome several types of wrongheaded thinking-such as the idea that complexity and quality are the same. In clear, compelling language, and using his trademark mix of examples from research, personal experience, and pop culture, Ward offers a universal concept, visually described with a single, evolving diagram.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:05</itunes:duration>
	</item>
		<item>
		<title>Welcome to Season 6</title>
		<link>https://www.businessbooktalk.com/welcome-to-season-6/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Fri, 01 Jan 2016 15:22:58 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=553</guid>

					<description><![CDATA[Welcome to Season 6 and man it&#8217;s going to be an amazing year. We have already booked interviews for over 35 writers. Our stack of must read books just keeps growing and growing so download the show next Monday (January 4th) and check out our first interview for Season 6. Also if you are a&#8230;]]></description>
		
		
		
			</item>
		<item>
		<title>Satish Subramanian &#8211; A Road-map to Successful Enterprise Management</title>
		<link>https://www.businessbooktalk.com/satish-subramanian-a-road-map-to-successful-enterprise-management/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Thu, 31 Dec 2015 15:00:15 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Project Managment]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=534</guid>

					<description><![CDATA[Transforming Business with Program Management Integrating Strategy, People, Process, Technology, Structure, and Measurement by Satish P. Subramanian Organizations need to constantly innovate and improve products and services to maintain a strong competitive position in the market place. The vehicle used by organizations for such constant reinvention is a business transformation program. This book illustrates a&#8230;]]></description>
		
		
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				<itunes:subtitle>Transforming Business with Program Management Integrating Strategy, People, Process, Technology, Structure, and Measurement by Satish P. Subramanian Organizations need to constantly innovate and improve products and services to maintain a strong compet...</itunes:subtitle>
		<itunes:summary><![CDATA[Transforming Business with Program Management<br />
Integrating Strategy, People, Process, Technology, Structure, and Measurement<br />
by Satish P. Subramanian<br />
Organizations need to constantly innovate and improve products and services to maintain a strong competitive position in the market place. The vehicle used by organizations for such constant reinvention is a business transformation program. This book illustrates a tested program management roadmap along with the supporting comprehensive frameworks to successfully execute business transformation programs, formulated strategies, and strategic initiatives. It outlines the steps to successfully transform any business and deliver tangible business outcomes.<br />
This book discusses the ten mandatory steps needed to lead complex, business transformation programs to success. It showcases program management best practices and lessons learned though real-world case studies spanning different industry sectors and functional domains. Transforming Business with Program Management will equip executives, general managers, and program managers with the core skills necessary to effectively plan and implement business transformation strategies that drive sweeping business change and innovation.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:02</itunes:duration>
	</item>
		<item>
		<title>Howard Ibach &#8211; A Quick Guide on Constructing a Useful Communication Tool</title>
		<link>https://www.businessbooktalk.com/howard-ibach-a-quick-guide-on-constructing-a-useful-communication-tool/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 28 Dec 2015 15:00:49 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=527</guid>

					<description><![CDATA[How To Write An Inspired Creative Brief by Howard Ibach In my 35 years in the advertising industry I have seen a lot of creative briefs but this is the first time I have had the pleasure of sitting down with someone and acutely hashing it out. I find out fresh insights into the document&#8230;]]></description>
		
		
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				<itunes:subtitle>How To Write An Inspired Creative Brief by Howard Ibach In my 35 years in the advertising industry I have seen a lot of creative briefs but this is the first time I have had the pleasure of sitting down with someone and acutely hashing it out.</itunes:subtitle>
		<itunes:summary><![CDATA[How To Write An Inspired Creative Brief <br />
 by Howard Ibach<br />
In my 35 years in the advertising industry I have seen a lot of creative briefs but this is the first time I have had the pleasure of sitting down with someone and acutely hashing it out. I find out fresh insights into the document and also chat about why business people have to understand the importance and power that a great creative brief can bring to a project?<br />
This book is a short and graphic textbook that provides a detailed explanation of how to write a communications objectives document called the &#8220;creative brief.&#8221; We discover why this document is the first step in the creative process used by advertising agencies, in-house creative departments and marketing services companies.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:52</itunes:duration>
	</item>
		<item>
		<title>Gary Nelson &#8211; Get This Book and Watch Your Kids Dominate Projects</title>
		<link>https://www.businessbooktalk.com/gary-nelson-get-this-book-and-watch-your-kids-dominate-a-project/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 21 Dec 2015 15:06:49 +0000</pubDate>
				<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Project Managment]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=520</guid>

					<description><![CDATA[The Amazing Science Fair Project Project Kids Adventures #3 by Gary Nelson Yes it&#8217;s a kids book but it&#8217;s also a great way to teach your kids (and yourself) how to look at projects in a smart no nonsense way. Gary has cleverly snuck in some amazing tips and tools for project managers and has&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/253-Amazing_Science_Fair_Project.mp3" length="36345092" type="audio/mpeg" />

				<itunes:subtitle>The Amazing Science Fair Project Project Kids Adventures #3 by Gary Nelson Yes it’s a kids book but it’s also a great way to teach your kids (and yourself) how to look at projects in a smart no nonsense way.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Amazing-Science-Fair-Project.jpg"></a>The Amazing Science Fair Project<br />
Project Kids Adventures #3<br />
by Gary Nelson<br />
Yes it&#8217;s a kids book but it&#8217;s also a great way to teach your kids (and yourself) how to look at projects in a smart no nonsense way. Gary has cleverly snuck in some amazing tips and tools for project managers and has wrapped it up in a wonderful adventure that you and your kids will love.<br />
Amanda was terrified. Sure, she and her friends had built a huge tree house and an awesome haunted house together &#8211; but now she was in way over her head. Those projects had been for fun &#8211; but this one was going to be marked! She and her lab partners have to do a class project for the School Science Fair &#8211; but they have absolutely no idea where to start or even what to do. Have they finally met their match?<br />
PS: Gary is a seasoned professional project manger who speaks international on the subject.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>50:26</itunes:duration>
	</item>
		<item>
		<title>Tom Pandola &#8211; How to Safely Build a Fire and Profit From It</title>
		<link>https://www.businessbooktalk.com/tom-pandola-how-to-safely-build-a-fire-and-profit-from-it/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 14 Dec 2015 15:06:21 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=514</guid>

					<description><![CDATA[Light a Fire under Your Business How to Build a Class 1 Corporate Culture through Inspirational Leadership by Tom Pandola and James W. Bird Tom Pandola and Jim Bird’s new book Light a Fire Under Your Business is unlike most business books you will read. The authors not only share practical business principles, but they&#8230;]]></description>
		
		
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				<itunes:subtitle>Light a Fire under Your Business How to Build a Class 1 Corporate Culture through Inspirational Leadership by Tom Pandola and James W. Bird Tom Pandola and Jim Bird’s new book Light a Fire Under Your Business is unlike most business books you will read...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Light-a-fire-Under-Your-Business.jpg"></a>Light a Fire under Your Business<br />
 How to Build a Class 1 Corporate Culture through Inspirational Leadership<br />
 by Tom Pandola and James W. Bird<br />
Tom Pandola and Jim Bird’s new book Light a Fire Under Your Business is unlike most business books you will read. The authors not only share practical business principles, but they do it through a combination of business and fire-fighting experience.<br />
Whether fighting a fire in a building or one ranging outside, these two veteran firefighters share their experiences and apply the principles in a clever way that gets your attention. Firefighting requires teamwork, flawless execution and commitment.<br />
I recently had the opportunity to talk with Tom about the book and his advice to build a culture and a team. Tom Pandola is a director of communications in the air medical transportation industry. He is also a co-founder of Third Alarm, a leadership consulting company.<br />
Pandola’s work experience includes 25 years with the Los Angeles City Fire Department where, as a fire captain and battalion chief, he tested inspirational leadership principles while solving problems associated with responding to fires, floods, riots, and earthquakes.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>53:06</itunes:duration>
	</item>
		<item>
		<title>Yu-kai Chou &#8211; The Ultimate Guide to Making Gamification Profitable</title>
		<link>https://www.businessbooktalk.com/yu-kai-chou-the-ultimate-guide-to-making-gamification-profitable/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 07 Dec 2015 15:00:43 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=523</guid>

					<description><![CDATA[Actionable Gamification Beyond Points, Badges, and Leaderboards by Yu-kai Chou This book is probably the most important and well researched guide to Gamification that is on the market today. The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral&#8230;]]></description>
		
		
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				<itunes:subtitle>Actionable Gamification Beyond Points, Badges, and Leaderboards by Yu-kai Chou This book is probably the most important and well researched guide to Gamification that is on the market today. The new era of Gamification and Human-Focused Design optimize...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Actional-Gamification.jpg"></a>Actionable Gamification<br />
 Beyond Points, Badges, and Leaderboards<br />
 by Yu-kai Chou<br />
This book is probably the most important and well researched guide to Gamification that is on the market today.<br />
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.<br />
Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>54:28</itunes:duration>
	</item>
		<item>
		<title>Steven D&#8217;Souza and Diana Renner &#8211; What You Don&#8217;t Know&#8230; Can Help You Prosper</title>
		<link>https://www.businessbooktalk.com/steven-dsouza-and-diana-renner-what-you-dont-know-can-help-you-prosper/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 30 Nov 2015 15:00:53 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=529</guid>

					<description><![CDATA[Not Knowing The Art of Turning Uncertainty into Possibility by Steven D&#8217;Souza and Diana Renner Knowledge and expertise are highly valued in today&#8217;s business world. These values are introduced at an early age by our education system, and at work, we are assessed based on what we know on having the answers and solutions. Our&#8230;]]></description>
		
		
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				<itunes:subtitle>Not Knowing The Art of Turning Uncertainty into Possibility by Steven D’Souza and Diana Renner Knowledge and expertise are highly valued in today’s business world. These values are introduced at an early age by our education system, and at work,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Not-Knowing.jpg"></a>Not Knowing<br />
 The Art of Turning Uncertainty into Possibility<br />
 by Steven D&#8217;Souza and Diana Renner<br />
Knowledge and expertise are highly valued in today&#8217;s business world. These values are introduced at an early age by our education system, and at work, we are assessed based on what we know on having the answers and solutions.<br />
Our need for certainty, to know what&#8217;s going on, to have all the answers, exerts strong pressure in our lives. This book offers an alternative, contrarian approach to dealing with  pressures to embrace not knowing rather than fearing it.<br />
The authors argue that it is by not knowing that we in fact develop an exploratory mindset, and discover, engage, and create new ways to deal with business and management problems and issues. The book is supported by stories of individuals and the positive change they made in their lives through not knowing. Solving new problems with old ways of thinking are no longer useful in the new world.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:26</itunes:duration>
	</item>
		<item>
		<title>Taffy Williams &#8211; Get Agile If You Plan to Survive In Business</title>
		<link>https://www.businessbooktalk.com/taffy-williams-get-agile-if-you-plan-to-survive-in-business/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 23 Nov 2015 15:00:52 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=518</guid>

					<description><![CDATA[Think Agile How Smart Entrepreneurs Adapt in Order to Succeed by Taffy Williams Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor. These are the unexpected obstacles that derail even the most promising new ventures. Entrepreneurs determined to keep up with&#8230;]]></description>
		
		
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				<itunes:subtitle>Think Agile How Smart Entrepreneurs Adapt in Order to Succeed by Taffy Williams Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Think-Agile.jpg"></a>Think Agile<br />
 How Smart Entrepreneurs Adapt in Order to Succeed<br />
 by Taffy Williams<br />
Funding falls apart. A similar product is unveiled by a more established company. A key employee jumps ship to work for a competitor. These are the unexpected obstacles that derail even the most promising new ventures.<br />
Entrepreneurs determined to keep up with today&#8217;s constantly changing business environment need to stay nimble enough to shift their strategies, products, and services on a dime.<br />
Yet many fail to master this essential new mindset: agility. Featuring real-life case studies and invaluable tools, Think Agile helps entrepreneurs assess their level of flexibility and learn to be open-minded and option-oriented in key areas including: Funding sources; Launch timetables; Planning; Re-purposing everything from products to people to names.<br />
When entrepreneurs lock themselves into one strategy, one product, one distribution method and one way of thinking about their business they limit their potential, and lower their chances of capitalizing on economic, industry, or market changes.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:55</itunes:duration>
	</item>
		<item>
		<title>Jeanne Bliss &#8211; Empowering Profit Through Focused Customer Service</title>
		<link>https://www.businessbooktalk.com/jeanne-bliss-empowering-profit-through-focused-customer-service/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 16 Nov 2015 15:02:28 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=516</guid>

					<description><![CDATA[Chief Customer Officer 2.0 How to Build Your Customer-Driven Growth Engine by Jeanne Bliss Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/251-Chief_Customer_Officer.mp3" length="32797088" type="audio/mpeg" />

				<itunes:subtitle>Chief Customer Officer 2.0 How to Build Your Customer-Driven Growth Engine by Jeanne Bliss Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by ...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Chief-Customer-Officer.jpg"></a>Chief Customer Officer 2.0<br />
 How to Build Your Customer-Driven Growth Engine<br />
 by Jeanne Bliss<br />
Chief Customer Officer 2.0 will get you into action quickly with a united leadership team, and will shift your business intent to earning the right to growth by improving customers’ lives. Jeanne Bliss fearlessly shares her tools and leadership ‘recipe cards’ for leading and enabling your business transformation.<br />
She provides practical guidance on how embed the five competencies into how your company develops products, goes to market, enables and rewards people, and conducts annual planning.<br />
With over forty accounts of actions by Customer Leadership Executives around the world, this is the book you have been waiting for that tells it like it is and gives you the framework to build your customer-driven growth engine. Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:31</itunes:duration>
	</item>
		<item>
		<title>Craig Lambert &#8211; Are You Working for Free and Not Getting Paid?</title>
		<link>https://www.businessbooktalk.com/craig-lambert-are-you-working-for-free-and-not-getting-paid/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 09 Nov 2015 15:02:52 +0000</pubDate>
				<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=512</guid>

					<description><![CDATA[Shadow Work The Unpaid, Unseen Jobs That Fill Your Day by Craig Lambert With the exception of sleep, humans spend more of their lifetimes on work than any other activity. It is central to our economy, society, and the family. It underpins our finances and our sense of meaning in life. Given the overriding importance&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/249-Shadow_Work.mp3" length="33081888" type="audio/mpeg" />

				<itunes:subtitle>Shadow Work The Unpaid, Unseen Jobs That Fill Your Day by Craig Lambert With the exception of sleep, humans spend more of their lifetimes on work than any other activity. It is central to our economy, society, and the family.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Shadow-Work.jpg"></a>Shadow Work<br />
 The Unpaid, Unseen Jobs That Fill Your Day<br />
 by Craig Lambert<br />
With the exception of sleep, humans spend more of their lifetimes on work than any other activity. It is central to our economy, society, and the family. It underpins our finances and our sense of meaning in life. Given the overriding importance of work, we need to recognize a profound transformation in the nature of work that is significantly altering lives: the incoming tidal wave of shadow work.<br />
Shadow work includes all the unpaid tasks we do on behalf of businesses and organizations. It has slipped into our routines stealthily; most of us do not realize how much of it we are already doing, even as we pump our own gas, scan and bag our own groceries, execute our own stock trades, and build our own disassembled furniture. But its presence is unmistakable, and its effects far-reaching.<br />
Fueled by the twin forces of technology and skyrocketing personnel costs, shadow work has taken a foothold in our society. Lambert terms its prevalence as “middle-class serfdom,” and examines its sources in the invasion of robotics, the democratization of expertise, and new demands on individuals at all levels of society. The end result? A more personalized form of consumption, a great social leveling and the weakening of communities as robotics reduce daily human interaction.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:55</itunes:duration>
	</item>
		<item>
		<title>Tyler Neilsen &#8211; The Power of Action In Action Every Day</title>
		<link>https://www.businessbooktalk.com/tyler-neilsen-the-power-of-action-in-action-every-day/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 02 Nov 2015 15:00:42 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=510</guid>

					<description><![CDATA[STOP TALKING&#8230; Get It Done! The Leader&#8217;s Guide to Bringing Vision and Action Together Kindle Edition by Tyler Neilsen We cover a lot of ground and talk about… What you want but don&#8217;t know how to get there. How many business people are having trouble communicating their message. Why many people don&#8217;t have a clear&#8230;]]></description>
		
		
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				<itunes:subtitle>STOP TALKING… Get It Done! The Leader’s Guide to Bringing Vision and Action Together Kindle Edition by Tyler Neilsen We cover a lot of ground and talk about… What you want but don’t know how to get there. How many business people are having trouble com...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Stop-Talking-Get-It-Done.jpg"></a>STOP TALKING&#8230; Get It Done!<br />
 The Leader&#8217;s Guide to Bringing Vision and Action Together Kindle Edition<br />
 by Tyler Neilsen<br />
We cover a lot of ground and talk about… What you want but don&#8217;t know how to get there. How many business people are having trouble communicating their message. Why many people don&#8217;t have a clear image of where you&#8217;re heading and the day-to-day work doesn&#8217;t seem to be getting them there?<br />
Tyler Neilsen has been working with business and not for profit organizations for the past 20 years. As a business coach he helps entrepreneurs, business owners and leaders put their vision into action and tap their inner potential to create a better business environment and improve results. He has helped multiple business leaders change their mindsets and achieve their goals.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:33</itunes:duration>
	</item>
		<item>
		<title>Ben Parr &#8211; Revolutionize Your Approach To Marketing Through Communication</title>
		<link>https://www.businessbooktalk.com/ben-parr-revolutionize-your-approach-to-marketing-through-communication/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 26 Oct 2015 14:00:04 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=507</guid>

					<description><![CDATA[Captivology The Science of Capturing People&#8217;s Attention by Ben Parr In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr presents a new understanding of attention. We talk about how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas. Parr combines the&#8230;]]></description>
		
		
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				<itunes:subtitle>Captivology The Science of Capturing People’s Attention by Ben Parr In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr presents a new understanding of attention. We talk about how it works, why it matters,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Captivology.jpg"></a>Captivology<br />
 The Science of Capturing People&#8217;s Attention<br />
 by Ben Parr<br />
In Captivology, award-winning journalist, author, entrepreneur and investor Ben Parr presents a new understanding of attention. We talk about how it works, why it matters, and how we leverage psychological triggers to draw and retain attention for our passions, projects, and ideas.<br />
Parr combines the latest research on attention and what makes us look at things as well as interviews with more than fifty amazing people including; Facebook&#8217;s Sheryl Sandberg,  Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician David Copperfield, NYT bestseller  Susan Cain, Nintendo&#8217;s Shigeru Miyamoto. The interviews focus on bringing out their ideas, projects, companies, and products to the forefront of cultural consciousness.<br />
The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
	</item>
		<item>
		<title>Rohit Bhargava &#8211; Predict the Future and Have Fun Doing It Too</title>
		<link>https://www.businessbooktalk.com/rohit-bhargava-predict-the-future-and-have-fun-doing-it-too/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 19 Oct 2015 14:00:04 +0000</pubDate>
				<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=505</guid>

					<description><![CDATA[Non-Obvious How to Think Different, Curate Ideas and Predict the Future by Rohit Bhargava What do Disney, Bollywood, and The Batkid teaching us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one&#8217;s confidence? When can&#8230;]]></description>
		
		
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				<itunes:subtitle>Non-Obvious How to Think Different, Curate Ideas and Predict the Future by Rohit Bhargava What do Disney, Bollywood, and The Batkid teaching us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace?</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Non-Obvious.jpg"></a>Non-Obvious<br />
 How to Think Different, Curate Ideas and Predict the Future<br />
 by Rohit Bhargava<br />
What do Disney, Bollywood, and The Batkid teaching us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one&#8217;s confidence? When can addiction be a good thing?<br />
The answers to these questions may not be all that obvious. And that s exactly the point.<br />
For the past 4 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.<br />
In this all-new fifth edition, discover what more than half a million others already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:14</itunes:duration>
	</item>
		<item>
		<title>Jim Bouchard &#8211; Overcoming Adversity and Building Your Business with Focused Intent</title>
		<link>https://www.businessbooktalk.com/jim-bouchard-overcoming-adversity-and-building-your-business-with-focused-intent/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 12 Oct 2015 14:08:00 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Motivation]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=503</guid>

					<description><![CDATA[The Sensei Leader Effective Leadership through Courage, Compassion and Wisdom by Jim Bouchard The Sensei Leader is about discovering the leader in each of us, in all of us regardless of title, rank or position. The book is based on the author&#8217;s transformation from loser to leader from drug abuser and dropout to Black Belt&#8230;]]></description>
		
		
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				<itunes:subtitle>The Sensei Leader Effective Leadership through Courage, Compassion and Wisdom by Jim Bouchard The Sensei Leader is about discovering the leader in each of us, in all of us regardless of title, rank or position.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/The-Sensei-Leader.jpg"></a>The Sensei Leader<br />
 Effective Leadership through Courage, Compassion and Wisdom<br />
 by Jim Bouchard<br />
The Sensei Leader is about discovering the leader in each of us, in all of us regardless of title, rank or position. The book is based on the author&#8217;s transformation from loser to leader from drug abuser and dropout to Black Belt and Sensei.<br />
This is not, however, an autobiography. Rather, the author draws on his experiences and his extensive study of philosophy and martial arts to craft a highly personal portrait of an effective leader.<br />
The Sensei Leader provides a practical guide to the essential characteristics of the true leader with particular emphasis on Courage, Compassion and Wisdom. The book also highlights 8 Strategies and 5 Tactics every leader can use to be more effective.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>53:13</itunes:duration>
	</item>
		<item>
		<title>Mike Figliuolo &#8211; Being a More Effective Leader by Using Less of Your Time</title>
		<link>https://www.businessbooktalk.com/mike-figliuolo-being-a-more-effective-leader-by-using-less-of-your-time/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 05 Oct 2015 14:02:22 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=500</guid>

					<description><![CDATA[Lead Inside the Box How Smart Leaders Guide Their Teams to Exceptional Results Paperback by Victor Prince and Mike Figliuolo Victor is a returning author to our show with this new book. Every employee is different, but unfortunately many leaders use a one-size-fits-all approach to leading. In doing so, these otherwise well-intentioned leaders are working&#8230;]]></description>
		
		
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				<itunes:subtitle>Lead Inside the Box How Smart Leaders Guide Their Teams to Exceptional Results Paperback by Victor Prince and Mike Figliuolo Victor is a returning author to our show with this new book. Every employee is different,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Lead-Inside-the-Box.jpg"></a>Lead Inside the Box<br />
 How Smart Leaders Guide Their Teams to Exceptional Results Paperback<br />
 by Victor Prince and Mike Figliuolo<br />
Victor is a returning author to our show with this new book. Every employee is different, but unfortunately many leaders use a one-size-fits-all approach to leading. In doing so, these otherwise well-intentioned leaders are working harder than they should while not getting all they could out of their teams.<br />
This book gives leaders a way to get the best out of their teams by focusing their energy where it will make the biggest difference.<br />
Through simple frameworks brought to life with stories from the trenches, leaders will be able to see their own teams and themselves from a new perspective. Paradoxically these methods will enable leaders to improve their team&#8217;s performance exponentially while expending half the effort.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:08</itunes:duration>
	</item>
		<item>
		<title>Alan Williams and Alison Whybrow &#8211; Practice Makes For Perfect Customer Happiness</title>
		<link>https://www.businessbooktalk.com/alan-williams-and-alison-whybrow-practice-makes-for-perfect-customer-happiness/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 28 Sep 2015 14:00:06 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=498</guid>

					<description><![CDATA[The 31 Practices Release the Power of Your Organization&#8217;s Values Every Day by Alan Williams and Alison Whybrow Every company has its own values and brand with which it wants its customers and clients to engage and develop loyalty. At the same time, research shows that 70 percent of customer brand perception is determined by&#8230;]]></description>
		
		
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				<itunes:subtitle>The 31 Practices Release the Power of Your Organization’s Values Every Day by Alan Williams and Alison Whybrow Every company has its own values and brand with which it wants its customers and clients to engage and develop loyalty. At the same time,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/The-31-practices.jpg"></a>The 31 Practices<br />
 Release the Power of Your Organization&#8217;s Values Every Day<br />
 by Alan Williams and Alison Whybrow<br />
Every company has its own values and brand with which it wants its customers and clients to engage and develop loyalty. At the same time, research shows that 70 percent of customer brand perception is determined by experience with the company s employees.<br />
Moreover, 41 percent of customers are loyal because of good employee attitude. This book shows how companies can translate their values and brand into the daily practices and behavior of their employees, especially those who must deal directly with customers.<br />
Drawing its principles from psychology, sociology, philosophy, neuroscience, and leadership, the 31 Practices method has been successfully adopted by large and small companies around the world, and has been responsible for significantly enhancing customer satisfaction and loyalty.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>49:30</itunes:duration>
	</item>
		<item>
		<title>Peter Taylor &#8211; Get That Project  On The Right Track and Keep It There</title>
		<link>https://www.businessbooktalk.com/peter-taylor-get-that-project-on-the-right-track-and-keep-it-there/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 21 Sep 2015 14:00:14 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Project Managment]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=482</guid>

					<description><![CDATA[Real Project Management The Skills and Capabilities You Will Need for Successful Project Delivery by Peter Taylor Aimed at the new wave of professionals who are making Project Management their career of choice, this book explores the history and evolution of PM, the real world challenges, and a look at the future. Providing the techniques&#8230;]]></description>
		
		
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				<itunes:subtitle>Real Project Management The Skills and Capabilities You Will Need for Successful Project Delivery by Peter Taylor Aimed at the new wave of professionals who are making Project Management their career of choice,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Real-Project-Managment.jpg"></a>Real Project Management<br />
 The Skills and Capabilities You Will Need for Successful Project Delivery<br />
 by Peter Taylor<br />
Aimed at the new wave of professionals who are making Project Management their career of choice, this book explores the history and evolution of PM, the real world challenges, and a look at the future.<br />
Providing the techniques and strategies needed to tackle these issues head on, chapters examine: the complexity of projects, globalization and the virtual nature of projects, executive sponsoring, and international dilemmas inherent in completing a program on time and within budget.<br />
I discover what it takes to be a great project manager in businesses today and as we dig deeper I start to get a much better idea of the scope and responsibilities of this crucial position in business. We also delve into what&#8217;s going on for project managers just entering the field today and what they should expects.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
	</item>
		<item>
		<title>Roy Osing &#8211; Why Being Different Is So Important Today</title>
		<link>https://www.businessbooktalk.com/roy-osing-why-being-different-is-so-important-today/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 14 Sep 2015 14:00:32 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=478</guid>

					<description><![CDATA[Be Different or Be Dead Your Business Survival Guide by Roy Osing Survival is all about understanding your primary goals and differences and applying it to a &#8220;Be Different&#8221; competitive strategy. His book offers some great tips on how to stand out in today’s market. We talk about how to create a strategic game plan&#8230;]]></description>
		
		
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				<itunes:subtitle>Be Different or Be Dead Your Business Survival Guide by Roy Osing Survival is all about understanding your primary goals and differences and applying it to a “Be Different” competitive strategy. His book offers some great tips on how to stand out in to...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Be-Different-of-Be-Dead.jpg"></a>Be Different or Be Dead<br />
 Your Business Survival Guide<br />
 by Roy Osing<br />
Survival is all about understanding your primary goals and differences and applying it to a &#8220;Be Different&#8221; competitive strategy. His book offers some great tips on how to stand out in today’s market.<br />
We talk about how to create a strategic game plan use customer needs to transform information into marketing power to develop a customer service road-map and develop long-term growth for a business by building meaningful relationships with customers as opposed to just selling stuff to generate revenue.<br />
Many of the examples are drawn from Osing’s own experience as a senior executive in the Canadian telecom industry. The key to business survival is &#8220;You don’t have to be better, you have to be different&#8221;. Once you have a solid game plan the next step is to customize your marketing strategy. The essence of product marketing is creating new value for the customer wich builds customer loyalty which drives profit.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>58:35</itunes:duration>
	</item>
		<item>
		<title>Mitch Vandell &#8211; Managing for Power and Profit in an Organization</title>
		<link>https://www.businessbooktalk.com/mitch-vandell-managing-for-power-and-profit-in-an-organization/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 07 Sep 2015 14:08:23 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=466</guid>

					<description><![CDATA[Bargepole Management Minimal Input Maximum Gain &#8211; The Art of Getting Priced at a Premium by Mitch Vandell As far as management books go, Bargepole Management is something of a rare gem. The premise steers clear of the cliché business management titles that attempt to inspire young hopefuls into donating their lives to the cause.&#8230;]]></description>
		
		
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				<itunes:subtitle>Bargepole Management Minimal Input Maximum Gain – The Art of Getting Priced at a Premium by Mitch Vandell As far as management books go, Bargepole Management is something of a rare gem. The premise steers clear of the cliché business management titles ...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/09/Bargepole-Cover.jpg"></a>Bargepole Management<br />
 Minimal Input Maximum Gain &#8211; The Art of Getting Priced at a Premium<br />
 by Mitch Vandell<br />
As far as management books go, Bargepole Management is something of a rare gem. The premise steers clear of the cliché business management titles that attempt to inspire young hopefuls into donating their lives to the cause. It throws out the overused CEO quotes, routine back-breaking ideologies and rituals we’re told to adopt in order to be successful.<br />
Instead, it replaces them with insight into an age-old management style that we may be fully accustomed to, but without realizing. It’s one that requires minimum effort, but offers maximum gain. You don’t have to be a good footballer to be a successful football coach. Everyone can be a bargepole manager. This book just teaches you how to sustain it.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>49:13</itunes:duration>
	</item>
		<item>
		<title>Ashish Jaiswal &#8211; Getting Business Schools to Teach what Companies Need</title>
		<link>https://www.businessbooktalk.com/ashish-jaiswal-getting-business-schools-to-teach-what-companies-need/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 31 Aug 2015 14:04:23 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=463</guid>

					<description><![CDATA[How to Reform a Business School The Ivy League Way Theory and Practice of Curricular Reform Implementation with an in-Depth Study of Yale School of Management Hardcover by Ashish Jaiswal Undoubtedly, business schools are at a crossroads and under the scanner. In How to Reform a Business School, Ashish Jaiswal meticulously demonstrates the problems plaguing&#8230;]]></description>
		
		
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				<itunes:subtitle>How to Reform a Business School The Ivy League Way Theory and Practice of Curricular Reform Implementation with an in-Depth Study of Yale School of Management Hardcover by Ashish Jaiswal Undoubtedly, business schools are at a crossroads and under the s...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/06/How-to-Reform-a-Business-School.jpg"></a>How to Reform a Business School<br />
 The Ivy League Way<br />
Theory and Practice of Curricular Reform Implementation with an in-Depth Study of Yale School of Management Hardcover<br />
 by Ashish Jaiswal<br />
Undoubtedly, business schools are at a crossroads and under the scanner. In How to Reform a Business School, Ashish Jaiswal meticulously demonstrates the problems plaguing the world of business schools and brings together the key contextual debates and concepts of foundational theory on the subject of reforms in MBAs.<br />
Jaiswal makes a major methodological contribution to this little-explored field by presenting a novel exploratory framework &#8211; which employs a fresh combination of the social constructionist and implementation perspectives &#8211; to research the implementation of business school reform.<br />
Jaiswal conducts a rigorous in-depth case study of one of the most substantial curricular and pedagogical reforms in business school history: recently undertaken by Yale School of Management.<br />
The Yale case study illustrates the forces influencing the development of a unique integrated MBA curriculum at an Ivy League business school and presents the factors that can help business schools around the world in implementing a successful reform.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>52:46</itunes:duration>
	</item>
		<item>
		<title>Paul Lawrence &#8211; Alternative Thinking for Change in an Organization</title>
		<link>https://www.businessbooktalk.com/paul-lawrence-alternative-thinking-for-change-in-an-organization/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 24 Aug 2015 14:00:09 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=460</guid>

					<description><![CDATA[Leading Change How Successful Leaders Approach Change Management by Paul Lawrence It is often claimed that 70% of organizational change efforts fail, despite the popularity of linear change models, such as Kotter&#8217;s 8-step model. The reason few change efforts succeed as intended is because they are based on two implicit assumptions: that the leader or&#8230;]]></description>
		
		
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				<itunes:subtitle>Leading Change How Successful Leaders Approach Change Management by Paul Lawrence It is often claimed that 70% of organizational change efforts fail, despite the popularity of linear change models, such as Kotter’s 8-step model.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/06/Leading-Change.jpg"></a>Leading Change<br />
 How Successful Leaders Approach Change Management<br />
 by Paul Lawrence<br />
It is often claimed that 70% of organizational change efforts fail, despite the popularity of linear change models, such as Kotter&#8217;s 8-step model.<br />
The reason few change efforts succeed as intended is because they are based on two implicit assumptions: that the leader or leadership team will come up with a vision and then succeed in persuading the rest of the organization to follow, and that people will happily embrace change without being afforded the opportunity to make their own meaning of that change.<br />
Leading Change offers an alternative. It provides a framework for change that opens opportunities for people within the organization to play a significant role in the process. Supported by academic research, and grounded with a range of examples and cases, the book offers a valuable approach to successful change management.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:27</itunes:duration>
	</item>
		<item>
		<title>Christian A Brickman &#8211; Empowering Yourself to Grow by Accepting Failure</title>
		<link>https://www.businessbooktalk.com/brilliance-in-failure/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 17 Aug 2015 14:15:24 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=532</guid>

					<description><![CDATA[The Brilliance in Failure A Leader&#8217;s Learning Journey by Christian A Brickman Our frank talk reveals that, not only is failure part of any executives life it&#8217;s a critical opportunity to reflect and grow. The ability for a leader to face his own mistakes is an important part of that person&#8217;s job. It sends a&#8230;]]></description>
		
		
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				<itunes:subtitle>The Brilliance in Failure A Leader’s Learning Journey by Christian A Brickman Our frank talk reveals that, not only is failure part of any executives life it’s a critical opportunity to reflect and grow. The ability for a leader to face his own mistake...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Brilliance-in-Failure.jpg"></a>The Brilliance in Failure<br />
 A Leader&#8217;s Learning Journey<br />
 by Christian A Brickman<br />
Our frank talk reveals that, not only is failure part of any executives life it&#8217;s a critical opportunity to reflect and grow. The ability for a leader to face his own mistakes is an important part of that person&#8217;s job. It sends a strong signal to others and shows that failure isn&#8217;t something to hide from.<br />
How a leader responds to those challenges, and more importantly, how he or she learns and grows from the experiences, will define his or her long term potential as a leader.<br />
In this book the author shares some of the failures he endured during his career and the most important lessons he derived from those experiences. The Brilliance in Failure is a unique look into the career of a successful executive and the many mistakes that he made on his leadership journey.<br />
Those mistakes and failures created huge opportunities for personal growth and turned out to be essential to his success over time. The author&#8217;s central message is simply that failure is not something to be feared, but rather to be embraced as a learning opportunity that can shape your leadership style and expand your personal impact on an organization.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:27</itunes:duration>
	</item>
		<item>
		<title>Rodd Wagner &#8211; Humanizing Your Attitude for Profitability</title>
		<link>https://www.businessbooktalk.com/rodd-wagner-humanizing-your-attitude-for-profitability/</link>
					<comments>https://www.businessbooktalk.com/rodd-wagner-humanizing-your-attitude-for-profitability/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 10 Aug 2015 14:53:26 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=454</guid>

					<description><![CDATA[Widgets The 12 New Rules for Managing Your Employees as if They&#8217;re Real People by Rodd Wagner New York Times bestselling author Rodd Wagner tackles one of the most destructive problems facing organizations today &#8211; the breakdown of the social contract between people and the organizations where they work. &#8220;Your people are not your greatest&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/rodd-wagner-humanizing-your-attitude-for-profitability/feed/</wfw:commentRss>
			<slash:comments>1</slash:comments>
		
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				<itunes:subtitle>Widgets The 12 New Rules for Managing Your Employees as if They’re Real People by Rodd Wagner New York Times bestselling author Rodd Wagner tackles one of the most destructive problems facing organizations today – the breakdown of the social contract b...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/06/Widgets.jpg"></a>Widgets<br />
 The 12 New Rules for Managing Your Employees as if They&#8217;re Real People<br />
 by Rodd Wagner<br />
New York Times bestselling author Rodd Wagner tackles one of the most destructive problems facing organizations today &#8211; the breakdown of the social contract between people and the organizations where they work.<br />
&#8220;Your people are not your greatest asset. They&#8217;re not yours, and they&#8217;re not assets.&#8221;<br />
With this declaration, one of the leading authorities on employee performance rolls up his sleeves against the weasel words, contradictions, bad habits, and intrusions that reduce people to &#8220;human resources.&#8221; To &#8220;FTEs.&#8221; To &#8220;human capital.&#8221; To flesh-and-blood widgets.<br />
Armed with empirical evidence from the provocative studies he leads around the globe, Wagner guides you through the new realities of what it takes to get the highest levels of intensity from people in a more mercenary, skeptical, and wired work world. He explains how elements such as individualization, fearlessness, transparency, recognition, and coolness are reciprocated with loyalty, productivity, innovation, and &#8211; inescapably &#8211; corporate reputation.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>52:30</itunes:duration>
	</item>
		<item>
		<title>Martin Turner &#8211; Get Your Game On for Business Success</title>
		<link>https://www.businessbooktalk.com/martin-turner-get-your-game-on-for-business-success/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 03 Aug 2015 14:49:57 +0000</pubDate>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=451</guid>

					<description><![CDATA[What Business Can Learn from Sport Psychology Ten Lessons for Peak Professional Performance by Martin Turner, Jamie Barker How are the best athletes in the world able to function under the immense pressure of competition? The mental side of performance has always been a crucial component for success &#8211; but nowadays coaches, teams, and athletes&#8230;]]></description>
		
		
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				<itunes:subtitle>What Business Can Learn from Sport Psychology Ten Lessons for Peak Professional Performance by Martin Turner, Jamie Barker How are the best athletes in the world able to function under the immense pressure of competition?</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/06/What-Businesses-Can-Learn-Form-Sports.jpg"></a>What Business Can Learn from Sport Psychology<br />
 Ten Lessons for Peak Professional Performance<br />
 by Martin Turner, Jamie Barker<br />
How are the best athletes in the world able to function under the immense pressure of competition?<br />
The mental side of performance has always been a crucial component for success &#8211; but nowadays coaches, teams, and athletes of all levels and abilities are using sport psychology to help fulfill their potential and serve up success.<br />
It goes without saying that business performance has many parallels with sporting performance. But did you realize that the scientific principles of sport psychology, used by elite athletes the world over, are being used by some of the most successful business professionals? Performance &#8211; in any context &#8211; is about utilizing and deploying every possible resource to fulfill your potential.<br />
As you read this book you will learn about practical and powerful techniques and refine your mental approach to business performance.<br />
Based on decades of scientific research, the authors&#8217; professional experiences, and the experiences of winning athletes and business professionals, this book is a practical and evidence-driven resource that will teach you how to deal with pressure, break through adversity, embrace challenges, project business confidence, and much more.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>1:04:39</itunes:duration>
	</item>
		<item>
		<title>Timothy L Keiningham &#8211; New Marketing Strategy Using an Old Formula</title>
		<link>https://www.businessbooktalk.com/new-marketing-strategy-using-an-old-formula/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 27 Jul 2015 14:46:41 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=446</guid>

					<description><![CDATA[The Wallet Allocation Rule Winning the Battle for Share by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers&#8217; hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management&#8230;]]></description>
		
		
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				<itunes:subtitle>The Wallet Allocation Rule Winning the Battle for Share by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/06/Wallet-Allocation-Rule.jpg"></a>The Wallet Allocation Rule<br />
 Winning the Battle for Share<br />
 by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye<br />
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers&#8217; hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach, the Wallet Allocation Rule, that is proven to link to the most important measure of customer loyalty: share of wallet.<br />
Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative.<br />
With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp, the ability to link their existing metrics to the share of spending that customers allocate to their brands.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>42:07</itunes:duration>
	</item>
		<item>
		<title>Philip Kotler &#8211; His New Vision for Capitalism</title>
		<link>https://www.businessbooktalk.com/philip-kotler-his-new-vision-for-capitalism/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 20 Jul 2015 14:42:52 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=442</guid>

					<description><![CDATA[Confronting Capitalism Real Solutions for a Troubled Economic System by Philip Kotler With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism &#8211; spanning a spectrum from laissez-faire to authoritarian &#8211; shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S.,&#8230;]]></description>
		
		
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				<itunes:subtitle>Confronting Capitalism Real Solutions for a Troubled Economic System by Philip Kotler With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism – spanning a spectrum from laissez-faire to authoritarian – shapes the market econ...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/06/Confronting-Capitalism.jpg"></a>Confronting Capitalism<br />
 Real Solutions for a Troubled Economic System<br />
 by Philip Kotler<br />
With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism &#8211; spanning a spectrum from laissez-faire to authoritarian &#8211; shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down.<br />
Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more.<br />
Amidst its dire assessment of what&#8217;s ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation.<br />
Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today&#8217;s critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism &#8211; that works for all.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:54</itunes:duration>
	</item>
		<item>
		<title>Audrey Nelson &#8211; The &#8220;He Said, She Said&#8221; Guidebook for Business</title>
		<link>https://www.businessbooktalk.com/the-he-said-she-said-guidebook-for-business/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 13 Jul 2015 14:38:34 +0000</pubDate>
				<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=439</guid>

					<description><![CDATA[The Gender Communication Handbook Conquering Conversational Collisions between Men and Women by Audrey Nelson and Claire Damken Brown Men and women exhibit distinct, innate, and acculturated sex differences in their verbal and nonverbal communication styles. In the work environment, the difficulties and misunderstandings generated by these differences not only reduce productivity and efficiency but also&#8230;]]></description>
		
		
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				<itunes:subtitle>The Gender Communication Handbook Conquering Conversational Collisions between Men and Women by Audrey Nelson and Claire Damken Brown Men and women exhibit distinct, innate, and acculturated sex differences in their verbal and nonverbal communication s...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/06/The-Gender-Communication-Handbook.jpg"></a>The Gender Communication Handbook<br />
 Conquering Conversational Collisions between Men and Women<br />
 by Audrey Nelson and Claire Damken Brown<br />
Men and women exhibit distinct, innate, and acculturated sex differences in their verbal and nonverbal communication styles. In the work environment, the difficulties and misunderstandings generated by these differences not only reduce productivity and efficiency but also lower morale.<br />
In this book, the authors show through empirical research and extensive anecdotal evidence garnered from fifty years of combined corporate work experience, research, gender seminars, coaching and consulting the specific verbal and nonverbal behaviors men and women employ that define our sex roles&#8217; expectations yet paradoxically often ultimately result in barriers to effective inter-gender communication.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>52:57</itunes:duration>
	</item>
		<item>
		<title>Birute Regine &#8211; Understanding How Women of Power, Feel About Life</title>
		<link>https://www.businessbooktalk.com/birute-regine-understanding-how-women-of-power-feel-about-life/</link>
					<comments>https://www.businessbooktalk.com/birute-regine-understanding-how-women-of-power-feel-about-life/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 22 Jun 2015 14:00:14 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=419</guid>

					<description><![CDATA[Iron Butterflies Women Transforming Themselves and the World By Birute Regine This inspiring and compelling narrative weaves together stories of sixty successful women from all walks of life and throughout the world. The author spent several years in eight countries interviewing dynamic female role models: businesswomen, CEOs, a Congresswoman, a governor, an ex-Prime Minister, a&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/birute-regine-understanding-how-women-of-power-feel-about-life/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
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				<itunes:subtitle>Iron Butterflies Women Transforming Themselves and the World By Birute Regine This inspiring and compelling narrative weaves together stories of sixty successful women from all walks of life and throughout the world.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/04/Iron-Butterflies.jpg"></a>Iron Butterflies<br />
 Women Transforming Themselves and the World<br />
 By Birute Regine<br />
This inspiring and compelling narrative weaves together stories of sixty successful women from all walks of life and throughout the world. The author spent several years in eight countries interviewing dynamic female role models: businesswomen, CEOs, a Congresswoman, a governor, an ex-Prime Minister, a Pulitzer Prize finalist, a Nobel Peace Prize laureate, a winemaker, artists, doctors, nurses, and many others.<br />
The author calls these women &#8220;Iron Butterflies&#8221; because they meld a will of iron with the gentle, nurturing touch of a butterfly. With disarming candor, these women talk about their struggles, their fallibilities, and their strengths in the journey to the top of their professions. Forging their leadership from an amalgam of masculine and feminine skills, all of these Iron Butterflies have transformed themselves and in doing so they are contributing to a larger social transformation.<br />
Critiquing the command-and-control style of leadership, derived from the gladiator concept of male invulnerability, the author convincingly demonstrates how traditional feminine skills and values—such as inclusion, empathy, a holistic perspective, relational skills, and emotional strength—can be applied to empower more people than ever before.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>38:21</itunes:duration>
	</item>
		<item>
		<title>Patricia Thompson &#8211; Motivate Results by Growing as a Leader</title>
		<link>https://www.businessbooktalk.com/patricia-thompson-motivate-results-by-growing-as-a-leader/</link>
					<comments>https://www.businessbooktalk.com/patricia-thompson-motivate-results-by-growing-as-a-leader/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 15 Jun 2015 14:00:08 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=416</guid>

					<description><![CDATA[The Consummate Leader A Holistic Guide to Inspiring Growth in Others and in Yourself By Patricia Thompson PhD Exceptional leaders inspire others to dream, fill them with a sense of passion, and expertly guide the way to achieving outstanding results; in short, great leaders can change the world. Yet, as we strive to move and&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/patricia-thompson-motivate-results-by-growing-as-a-leader/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
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				<itunes:subtitle>The Consummate Leader A Holistic Guide to Inspiring Growth in Others and in Yourself By Patricia Thompson PhD Exceptional leaders inspire others to dream, fill them with a sense of passion, and expertly guide the way to achieving outstanding results; i...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/04/The_Consummate_Leader.jpg"></a>The Consummate Leader<br />
 A Holistic Guide to Inspiring Growth in Others and in Yourself<br />
 By Patricia Thompson PhD<br />
Exceptional leaders inspire others to dream, fill them with a sense of passion, and expertly guide the way to achieving outstanding results; in short, great leaders can change the world. Yet, as we strive to move and motivate people in our given fields, many of us are unsure of how to best develop the untapped potential in others as well as in ourselves.<br />
In The Consummate Leader, award-winning corporate psychologist and management consultant Dr. Patricia Thompson transforms uncertainty into confidence, drawing on both scientific research and her decade-long experience advising senior leaders.<br />
With her accessible and often humorous style &#8211; utilizing notable lessons from Nelson Mandela to SpongeBob SquarePants &#8211; Thompson reveals why truly outstanding leaders not only focus on strategy, metrics, and execution, they also tend to their bodies, minds, and spirits.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>37:39</itunes:duration>
	</item>
		<item>
		<title>Stephen M.R. Covey &#8211; Trust Will Supercharge Your Business</title>
		<link>https://www.businessbooktalk.com/stephen-covey-trust-will-supercharge-business/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Tue, 09 Jun 2015 14:00:18 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=969</guid>

					<description><![CDATA[The SPEED of TRUST The One Thing That Changes Everything by Stephen M.R. Covey Stephen M.R. Covey shows how trust—and the speed at which it is established with clients and, employees—is essential to a successful organization. With nearly 750,000 copies in print, this instant classic shows that establishing trust is “the one thing that changes&#8230;]]></description>
		
		
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				<itunes:subtitle>The SPEED of TRUST The One Thing That Changes Everything by Stephen M.R. Covey Stephen M.R. Covey shows how trust—and the speed at which it is established with clients and, employees—is essential to a successful organization. With nearly 750,</itunes:subtitle>
		<itunes:summary><![CDATA[The SPEED of TRUST<br />
The One Thing That Changes Everything<br />
by Stephen M.R. Covey<br />
Stephen M.R. Covey shows how trust—and the speed at which it is established with clients and, employees—is essential to a successful organization.<br />
With nearly 750,000 copies in print, this instant classic shows that establishing trust is “the one thing that changes everything” (Marcus Buckingham, coauthor of Now, Discover Your Strengths) in both business and life.<br />
Trust, says Stephen M.R. Covey, is the very basis of the new global economy, and he shows how trust—and the speed at which it is established with clients, employees, and constituents—is the essential ingredient for any high–performance, successful organization.<br />
For business leaders and public figures in any arena, The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship—from the most personal to the broadest, most indirect interaction—and how to establish trust immediately so that you and your organization can forego the time–killing, bureaucratic check–and–balance processes so often deployed in lieu of actual trust.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>38:34</itunes:duration>
	</item>
		<item>
		<title>Mark Goulston &#8211;  I&#8217;m Talk to You&#8230; Yah You</title>
		<link>https://www.businessbooktalk.com/mark-goulston-im-talk-to-you-yah-you/</link>
					<comments>https://www.businessbooktalk.com/mark-goulston-im-talk-to-you-yah-you/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 08 Jun 2015 14:10:27 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=412</guid>

					<description><![CDATA[Just Listen Discover the Secret to Getting Through to Absolutely Anyone By Mark Goulston MD The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/mark-goulston-im-talk-to-you-yah-you/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
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				<itunes:subtitle>Just Listen Discover the Secret to Getting Through to Absolutely Anyone By Mark Goulston MD The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/04/Just_Listen.jpg"></a>Just Listen<br />
 Discover the Secret to Getting Through to Absolutely Anyone<br />
 By Mark Goulston MD<br />
The first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can&#8217;t break through emotional barricades.<br />
Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but powerful techniques readers can use to really get through to people whether they&#8217;re coworkers, friends, strangers, or enemies.<br />
Getting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the &#8220;impossible&#8221; and &#8220;unreachable&#8221; people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>53:12</itunes:duration>
	</item>
		<item>
		<title>Amy Morin &#8211; Getting Your Brain to Work on The Job</title>
		<link>https://www.businessbooktalk.com/amy-morin-getting-your-brain-to-work-on-the-job/</link>
					<comments>https://www.businessbooktalk.com/amy-morin-getting-your-brain-to-work-on-the-job/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 01 Jun 2015 14:00:25 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=409</guid>

					<description><![CDATA[13 Things Mentally Strong People Don&#8217;t Do Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success By Amy Morin As a licensed clinical social worker, college psychology instructor, and psychotherapist, Amy Morin has seen countless people choose to succeed despite facing enormous challenges. That resilience inspired her&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/amy-morin-getting-your-brain-to-work-on-the-job/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
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				<itunes:subtitle>13 Things Mentally Strong People Don’t Do Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success By Amy Morin As a licensed clinical social worker, college psychology instructor, and psychotherapist,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/04/13_Things_Strong_People_Dont_Do.jpg"></a>13 Things Mentally Strong People Don&#8217;t Do<br />
 Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success<br />
 By Amy Morin<br />
As a licensed clinical social worker, college psychology instructor, and psychotherapist, Amy Morin has seen countless people choose to succeed despite facing enormous challenges. That resilience inspired her to write 13 Things Mentally Strong People Don&#8217;t Do, a web post that instantly went viral, and was picked up by the Forbes website.<br />
Morin’s post focused on the concept of mental strength, how mentally strong people avoid negative behaviors—feeling sorry for themselves, resenting other people’s success, and dwelling on the past. Instead, they focus on the positive to help them overcome challenges and become their best.<br />
In this inspirational, affirmative book, Morin expands upon her original message, providing practical strategies to help readers avoid the thirteen common habits that can hold them back from success. Combining compelling anecdotal stories with the latest psychological research, she offers strategies for avoiding destructive thoughts, emotions, and behaviors common to everyone.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>49:03</itunes:duration>
	</item>
		<item>
		<title>Paul Axtell &#8211; There&#8217;s More to Meetings Than You Think</title>
		<link>https://www.businessbooktalk.com/paul-axtell-theres-more-to-meetings-than-you-think/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 25 May 2015 14:00:38 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=406</guid>

					<description><![CDATA[Meetings Matter 8 Powerful Strategies for Remarkable Conversations By Paul Axtell In Meetings Matter, Paul Axtell emphasizes the importance of meetings, and he redesigns them using the vital foundation of conversation. With real-life examples and actionable advice, he shows you how to design meetings for results, lead them to achieve agendas that move projects forward,&#8230;]]></description>
		
		
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				<itunes:subtitle>Meetings Matter 8 Powerful Strategies for Remarkable Conversations By Paul Axtell In Meetings Matter, Paul Axtell emphasizes the importance of meetings, and he redesigns them using the vital foundation of conversation.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/04/Meetings-Matter.jpg"></a>Meetings Matter<br />
 8 Powerful Strategies for Remarkable Conversations<br />
 By Paul Axtell<br />
In Meetings Matter, Paul Axtell emphasizes the importance of meetings, and he redesigns them using the vital foundation of conversation. With real-life examples and actionable advice, he shows you how to design meetings for results, lead them to achieve agendas that move projects forward, and even allow time to build the relationships that make working together in a remarkable way possible.<br />
Axtell offers eight powerful strategies for fixing our meeting problems, and within each strategy, he provides concrete advice you can put into action immediately such as limiting participants, being vigilant about what gets on the agenda, designing the conversation for each agenda item, and managing the experience for everyone in the room so people leave feeling heard and appreciated.<br />
We go to meetings. A lot of them. So let&#8217;s put creating and building relationships in front of us as one of the desired outcomes. What would you do differently if you looked at each meeting as an opportunity to add to your network?<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>51:16</itunes:duration>
	</item>
		<item>
		<title>Linda Popky &#8211; Break Free and Get Noticed in an Overcrowded marketplace</title>
		<link>https://www.businessbooktalk.com/linda-popky-break-free-and-get-noticed-in-an-overcrowded-marketplace/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 18 May 2015 14:20:22 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=403</guid>

					<description><![CDATA[Marketing Above the Noise Achieve Strategic Advantage with Marketing that Matters By Linda J Popky Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/225-Marketing_Above_the_Noise.mp3" length="31966758" type="audio/mpeg" />

				<itunes:subtitle>Marketing Above the Noise Achieve Strategic Advantage with Marketing that Matters By Linda J Popky Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the ...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/04/Marketing-Above-the-Noise.jpg"></a>Marketing Above the Noise<br />
 Achieve Strategic Advantage with Marketing that Matters<br />
 By Linda J Popky<br />
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.<br />
The book introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Leverage Factors that can help an organization focus on key aspects of their marketing function that will provide the most significant return on their marketing investment.<br />
Today’s businesses need to stop trying to keep pace with the latest and greatest marketing tactics and instead focus on developing those long term strategies that build customer loyalty and convince prospects to buy. Yes, businesses need to be aware of and integrate new media and new approaches, but they need to do it in a way that makes sense for the business. They need to maintain a clear focus above the din of the roaring crowd—above the marketing fray.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:20</itunes:duration>
	</item>
		<item>
		<title>Rory Vaden &#8211; Drop Everything and Gain More Time</title>
		<link>https://www.businessbooktalk.com/rory-vaden-drop-everything-and-gain-more-time/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 11 May 2015 14:15:41 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=400</guid>

					<description><![CDATA[Procrastinate on Purpose 5 Permissions to Multiply Your Time By Rory Vaden A second visit to the show and Rory does not disappoint. Amazing insights and some pretty eye opening ideas. This New York Times bestselling author and sales-performance trainer brings his high-energy approach and can-do spirit to the most nagging problem in our professional&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/224-Procrastination-on-Purpose.mp3" length="22360977" type="audio/mpeg" />

				<itunes:subtitle>Procrastinate on Purpose 5 Permissions to Multiply Your Time By Rory Vaden A second visit to the show and Rory does not disappoint. Amazing insights and some pretty eye opening ideas. This New York Times bestselling author and sales-performance trainer...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/04/Procrastination-on-Purpose.jpg"></a>Procrastinate on Purpose<br />
 5 Permissions to Multiply Your Time<br />
 By Rory Vaden<br />
A second visit to the show and Rory does not disappoint. Amazing insights and some pretty eye opening ideas. This New York Times bestselling author and sales-performance trainer brings his high-energy approach and can-do spirit to the most nagging problem in our professional lives: stalled productivity.<br />
Millions are overworked, organizationally challenged, or have a motivation issue that’s holding them back. Vaden presents a simple yet powerful paradigm that will set readers free to do their best work—on time and without stress and anxiety.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>31:00</itunes:duration>
	</item>
		<item>
		<title>Nir Eyal &#8211; Understanding Consumer Addiction to Products</title>
		<link>https://www.businessbooktalk.com/nir-eyal-understanding-consumer-addiction-to-products/</link>
					<comments>https://www.businessbooktalk.com/nir-eyal-understanding-consumer-addiction-to-products/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 04 May 2015 14:10:35 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=397</guid>

					<description><![CDATA[Hooked How to Build Habit-Forming Products By Nir Eyal Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/nir-eyal-understanding-consumer-addiction-to-products/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/223-Hooked.mp3" length="31826529" type="audio/mpeg" />

				<itunes:subtitle>Hooked How to Build Habit-Forming Products By Nir Eyal Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/04/Hooked.jpg"></a>Hooked<br />
 How to Build Habit-Forming Products<br />
 By Nir Eyal<br />
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?<br />
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.<br />
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:10</itunes:duration>
	</item>
		<item>
		<title>Marcia Reynolds &#8211; Finding Harmony for the Hard Working Corporate Woman</title>
		<link>https://www.businessbooktalk.com/marcia-reynolds-finding-harmony-for-the-hard-working-corporate-woman/</link>
					<comments>https://www.businessbooktalk.com/marcia-reynolds-finding-harmony-for-the-hard-working-corporate-woman/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 27 Apr 2015 14:04:27 +0000</pubDate>
				<category><![CDATA[Business Story]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=394</guid>

					<description><![CDATA[Wander Woman How High-Achieving Women Find Contentment and Direction By Marcia Reynolds Wander Woman explores how generational shifts and changing expectations of working women have fostered a new kind of restlessness among many. Through real-life stories she reveals the hopes and dreams, disappointments and challenges this group of high-achieving women are facing. And, most importantly,&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/marcia-reynolds-finding-harmony-for-the-hard-working-corporate-woman/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/222-Wander_Woman.mp3" length="34571952" type="audio/mpeg" />

				<itunes:subtitle>Wander Woman How High-Achieving Women Find Contentment and Direction By Marcia Reynolds Wander Woman explores how generational shifts and changing expectations of working women have fostered a new kind of restlessness among many.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/04/Wander-Woman.jpg"></a>Wander Woman<br />
 How High-Achieving Women Find Contentment and Direction<br />
 By Marcia Reynolds<br />
Wander Woman explores how generational shifts and changing expectations of working women have fostered a new kind of restlessness among many. Through real-life stories she reveals the hopes and dreams, disappointments and challenges this group of high-achieving women are facing. And, most importantly, she provides exercises and development strategies for readers as they make their journey to peace and finally come to rest with a strong sense of identity and purpose.<br />
Dubbing her subjects &#8220;wander women,&#8221; Reynolds found that the mentoring and personal development resources currently available don&#8217;t address this audience&#8217;s needs. They don&#8217;t want to balance their lives; they want to find peace of mind in the chaos. They don&#8217;t necessarily want to learn how to gain a seat in the boardroom; they want projects they can run with or businesses they can run on their own. The problem isn&#8217;t their level of stress; it&#8217;s about knowing who they are and what they want to accomplish in this one lifetime.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:59</itunes:duration>
	</item>
		<item>
		<title>Alan Fox &#8211; Great Insight for Understanding How People Tick</title>
		<link>https://www.businessbooktalk.com/alan-fox-great-insight-for-understanding-how-people-tick/</link>
					<comments>https://www.businessbooktalk.com/alan-fox-great-insight-for-understanding-how-people-tick/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 20 Apr 2015 14:02:19 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=373</guid>

					<description><![CDATA[People Tools 54 Strategies for Building Relationships, Creating Joy and Embracing Prosperity By Alan Fox Getting along well with others is the real secret to success and happiness. In tens of thousands of classrooms we teach reading, writing, and arithmetic and yet we leave solutions to the universal problems of human relationships to be discovered,&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/alan-fox-great-insight-for-understanding-how-people-tick/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/221-People_tool_54_tips.mp3" length="30221177" type="audio/mpeg" />

				<itunes:subtitle>People Tools 54 Strategies for Building Relationships, Creating Joy and Embracing Prosperity By Alan Fox Getting along well with others is the real secret to success and happiness. In tens of thousands of classrooms we teach reading, writing,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/01/People-Tools.jpg"></a>People Tools<br />
 54 Strategies for Building Relationships, Creating Joy and Embracing Prosperity<br />
 By Alan Fox<br />
Getting along well with others is the real secret to success and happiness. In tens of thousands of classrooms we teach reading, writing, and arithmetic and yet we leave solutions to the universal problems of human relationships to be discovered, if at all, by trial and error. The trial is painful and the error is costly.<br />
People Tools are practical and easy to understand. From developing self-confidence, to improving communication skills, to finding constructive ways to resolve conflict, each People Tool addresses a specific issue and provides a simple, straightforward strategy that you can adopt to bring about a positive result.<br />
Open the book to any page and you will find a useful solution. Each tool is illustrated with insightful stories and amusing anecdotes that are relevant and relatable. The stories will reel you in but the advice will change your life.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>41:56</itunes:duration>
	</item>
		<item>
		<title>Michael Travis &#8211; Getting the Right people onto the Bus</title>
		<link>https://www.businessbooktalk.com/getting-the-right-people-onto-the-bus/</link>
					<comments>https://www.businessbooktalk.com/getting-the-right-people-onto-the-bus/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 13 Apr 2015 14:12:26 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=367</guid>

					<description><![CDATA[Mastering the Art of Recruiting How to Hire the Right Candidate for the Job By Michael Travis Hiring people isn&#8217;t taught in business schools or as part of a executive development programs. This book provides the essential practical in a step-by-step guide for those who want to excel at attracting and identifying talent. Covering everything&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/getting-the-right-people-onto-the-bus/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/220-Mastering_the_Art_of_Recruting.mp3" length="5242880" type="audio/mpeg" />

				<itunes:subtitle>Mastering the Art of Recruiting How to Hire the Right Candidate for the Job By Michael Travis Hiring people isn’t taught in business schools or as part of a executive development programs. This book provides the essential practical in a step-by-step gu...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/04/Mastering-Art-Recruting.jpg"></a>Mastering the Art of Recruiting<br />
 How to Hire the Right Candidate for the Job<br />
 By Michael Travis<br />
Hiring people isn&#8217;t taught in business schools or as part of a executive development programs. This book provides the essential practical in a step-by-step guide for those who want to excel at attracting and identifying talent.<br />
Covering everything from the basics of defining a job to the intricacies of managing internal politics, this no-nonsense book provides a clear roadmap through the often-daunting and pitfall-laden recruiting process.<br />
The book provides the information and guidance readers need to identify and fix the most common problems that doom hiring efforts to failure. Debunking the idea that &#8220;some people are just great recruiters and some aren&#8217;t,&#8221; the author clearly identifies the steps that anyone can take in order to master the art—and science—of recruiting.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
	</item>
		<item>
		<title>Gerry Lewis &#8211; Talk the Talk and Walk the Walk to the Top</title>
		<link>https://www.businessbooktalk.com/talk-the-talk-and-walk-the-walk-to-the-top/</link>
					<comments>https://www.businessbooktalk.com/talk-the-talk-and-walk-the-walk-to-the-top/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 06 Apr 2015 14:00:27 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=362</guid>

					<description><![CDATA[SHINE &#8211; Stand Out. Get Noticed. Be Brilliant Communicate Your Way to a Brighter Career by Gerry Lewis In work as in life, we want to make a difference and be recognized for what we contribute. However, when everyone in your organization is working towards this goal, it’s difficult to stand out from the rest.&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/talk-the-talk-and-walk-the-walk-to-the-top/feed/</wfw:commentRss>
			<slash:comments>6</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/219-Shine.mp3" length="31720947" type="audio/mpeg" />

				<itunes:subtitle>SHINE – Stand Out. Get Noticed. Be Brilliant Communicate Your Way to a Brighter Career by Gerry Lewis In work as in life, we want to make a difference and be recognized for what we contribute. However, when everyone in your organization is working towa...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/03/Shine.jpg"></a>SHINE &#8211; Stand Out. Get Noticed. Be Brilliant<br />
 Communicate Your Way to a Brighter Career<br />
 by Gerry Lewis<br />
In work as in life, we want to make a difference and be recognized for what we contribute. However, when everyone in your organization is working towards this goal, it’s difficult to stand out from the rest.<br />
So Jerry and I sit down and talk about how this book was written to help people create a strategy to stand out and make their departments or projects stand out and get noticed. It covers a lot of material and really digs down into many of the day to day tasks we struggle with. With this book you have the opportunity to reevaluate those tasks and get the people around you to strive for a higher level of work and help give everyone deeper meaning to their days.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:01</itunes:duration>
	</item>
		<item>
		<title>Jennifer Ouellette &#8211; It&#8217;s All About Working With Yourself</title>
		<link>https://www.businessbooktalk.com/its-all-about-working-with-yourself/</link>
					<comments>https://www.businessbooktalk.com/its-all-about-working-with-yourself/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 30 Mar 2015 14:21:57 +0000</pubDate>
				<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=359</guid>

					<description><![CDATA[Me, Myself, and Why Searching for the Science of Self by Jennifer Ouellette I chat with Jennifer Ouellette and we dig into what sets us apart. We talk about how she discovered her focus in life through a major incident. We discus why we need to aligned in work and life and not try and&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/its-all-about-working-with-yourself/feed/</wfw:commentRss>
			<slash:comments>3</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/218-Me_Myself_and_Why.mp3" length="31331871" type="audio/mpeg" />

				<itunes:subtitle>Me, Myself, and Why Searching for the Science of Self by Jennifer Ouellette I chat with Jennifer Ouellette and we dig into what sets us apart. We talk about how she discovered her focus in life through a major incident.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/03/Me-Myself-and-Why.jpg"></a>Me, Myself, and Why<br />
 Searching for the Science of Self<br />
 by Jennifer Ouellette<br />
I chat with Jennifer Ouellette and we dig into what sets us apart. We talk about how she discovered her focus in life through a major incident. We discus why we need to aligned in work and life and not try and remake our past. We talk about being more aware of the cycle you are in life and push or pull when it matters most.<br />
Why is engagement so important when working on your business plans and goals. Getting to grips with your disappointments and focusing on the end solution to see where you need to get to next. This is a book about understanding why you do what you do and then work with that awareness to maximize your life and business.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>43:28</itunes:duration>
	</item>
		<item>
		<title>Roddy Mullin &#8211; Marketing Tips from the Retail Trenches</title>
		<link>https://www.businessbooktalk.com/marketing-tips-from-the-retail-trenches/</link>
					<comments>https://www.businessbooktalk.com/marketing-tips-from-the-retail-trenches/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 23 Mar 2015 14:00:25 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=346</guid>

					<description><![CDATA[Promotional Marketing How to Create, Implement &#38; Integrate Campaigns That Really Work by Roddy Mullin I chat with Roddy who is very passionate about marketing especially if it&#8217;s traditional point of sale. Some great ideas and some sobering thoughts for businesses that don&#8217;t look at what&#8217;s been working already for years. Packed with practical examples&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/marketing-tips-from-the-retail-trenches/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/217-Promotional_Marketing.mp3" length="5242880" type="audio/mpeg" />

				<itunes:subtitle>Promotional Marketing How to Create, Implement &amp; Integrate Campaigns That Really Work by Roddy Mullin I chat with Roddy who is very passionate about marketing especially if it’s traditional point of sale. Some great ideas and some sobering thoughts for...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/03/Promotional_Marketing.jpg"></a><br />
Promotional Marketing<br />
How to Create, Implement &amp; Integrate Campaigns That Really Work<br />
by Roddy Mullin<br />
I chat with Roddy who is very passionate about marketing especially if it&#8217;s traditional point of sale. Some great ideas and some sobering thoughts for businesses that don&#8217;t look at what&#8217;s been working already for years.<br />
Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones. It includes new developments in the field, exploring the use of digital media such as mobile, interactive TV and web-based advertising.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
	</item>
		<item>
		<title>Nancy  O&#8217;Reilly  &#8211; Women Sharing Their Business Secrets</title>
		<link>https://www.businessbooktalk.com/women-sharing-their-business-secrets/</link>
					<comments>https://www.businessbooktalk.com/women-sharing-their-business-secrets/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 16 Mar 2015 14:00:08 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=344</guid>

					<description><![CDATA[Leading Women 20 Influential Women Share Their Secrets to Leadership, Business, and Life by Nancy D. O&#8217;Reilly Featuring stories from twenty nationally acclaimed female leaders, this empowering guide offers real-life advice for breaking free of the predetermined roles in the business world and life. With the guidance of these influential, resourceful leaders, you&#8217;ll maximize your&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/women-sharing-their-business-secrets/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/216-Leading_Women.mp3" length="23094044" type="audio/mpeg" />

				<itunes:subtitle>Leading Women 20 Influential Women Share Their Secrets to Leadership, Business, and Life by Nancy D. O’Reilly Featuring stories from twenty nationally acclaimed female leaders, this empowering guide offers real-life advice for breaking free of the pred...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/03/Leading_-Women.jpg"></a>Leading Women<br />
20 Influential Women Share Their Secrets to Leadership, Business, and Life<br />
by Nancy D. O&#8217;Reilly<br />
Featuring stories from twenty nationally acclaimed female leaders, this empowering guide offers real-life advice for breaking free of the predetermined roles in the business world and life.<br />
With the guidance of these influential, resourceful leaders, you&#8217;ll maximize your personal power, exceed your business goals, and establish a network designed to support and celebrate your fellow women.<br />
Powerful women such as New York Times bestselling author Marci Shimoff, advocacy leader Gloria Feldt, and Emmy-winning television host Aurea McGarry describe what it&#8217;s like to go beyond their comfort zones, hold their own in a male-dominated environment, and take control of the situations that keep many women from achieving their goals. From corporate coach Lois Frankel&#8217;s key ways to becoming a natural and necessary leader to bestselling author M. Bridget Cook-Burch&#8217;s struggles after years of abuse, their insight will help you embrace your purpose, seize important opportunities, and overcome any obstacle that comes your way.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>32:03</itunes:duration>
	</item>
		<item>
		<title>Robbie Vorhaus &#8211; Small Steps to Massive Change are Within Reach</title>
		<link>https://www.businessbooktalk.com/small-steps-to-massive-change-are-within-reach/</link>
					<comments>https://www.businessbooktalk.com/small-steps-to-massive-change-are-within-reach/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 09 Mar 2015 14:00:12 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=342</guid>

					<description><![CDATA[One Less. One More. Follow Your Heart. Be Happy. Change Slowly by Robbie Vorhaus Using real life examples from world leaders, rock stars, sports legends, and other notables, Robbie walks readers through his premise that our singular purpose in life is to be happy, and by having the courage to follow our heart and change&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/small-steps-to-massive-change-are-within-reach/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/215-One-Less_One-More.mp3" length="5242880" type="audio/mpeg" />

				<itunes:subtitle>One Less. One More. Follow Your Heart. Be Happy. Change Slowly by Robbie Vorhaus Using real life examples from world leaders, rock stars, sports legends, and other notables, Robbie walks readers through his premise that our singular purpose in life is ...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/03/one-less_-one-more.jpg"></a>One Less. One More. <br />
Follow Your Heart. Be Happy. Change Slowly<br />
by Robbie Vorhaus<br />
Using real life examples from world leaders, rock stars, sports legends, and other notables, Robbie walks readers through his premise that our singular purpose in life is to be happy, and by having the courage to follow our heart and change slowly, we can fulfill our greatest goals, dreams and desires.<br />
Recognizing that we are all unforgettable heroes sharing common doubts on a collective journey, Robbie addresses questions like;<br />
What is my purpose?<br />
What if I fail?<br />
What if I can&#8217;t hear my heart&#8217;s calling?<br />
Robbie shares his incredibly compelling personal story of transforming from a homeless, drug addicted teenager, to a major media photojournalist, founder of an award-winning communications agency, leadership and crisis strategist, and to eventually writing a short, endearing column for his local newspaper, The Sag Harbor Express, that soon became the impetuous for the OLOM movement.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
	</item>
		<item>
		<title>David Sturt &#8211; Inspiration for Those Who Want to Do More</title>
		<link>https://www.businessbooktalk.com/inspiration-for-those-who-want-to-do-more/</link>
					<comments>https://www.businessbooktalk.com/inspiration-for-those-who-want-to-do-more/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 02 Mar 2015 15:00:19 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=336</guid>

					<description><![CDATA[Great Work How to Make a Difference People Love by David Sturt With insights from the largest-ever study of award-winning work, Great Work reveals five practical skills that will help you ideate, innovate, and deliver work that gets noticed and appreciated. Great Work is filled with stories of real people in real jobs who did&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/inspiration-for-those-who-want-to-do-more/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/214-Great_Work.mp3" length="38129610" type="audio/mpeg" />

				<itunes:subtitle>Great Work How to Make a Difference People Love by David Sturt With insights from the largest-ever study of award-winning work, Great Work reveals five practical skills that will help you ideate, innovate, and deliver work that gets noticed and appreci...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/03/Great_Work.jpg"></a>Great Work<br />
How to Make a Difference People Love<br />
by David Sturt<br />
With insights from the largest-ever study of award-winning work, Great Work reveals five practical skills that will help you ideate, innovate, and deliver work that gets noticed and appreciated.<br />
Great Work is filled with stories of real people in real jobs who did what was asked and then added something extra. A personal style to deliver better-than-asked-for results. Their stories will inspire you to write your own page in the book of human progress.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>52:56</itunes:duration>
	</item>
		<item>
		<title>David Greer &#8211; A New Tack on Building Your Business</title>
		<link>https://www.businessbooktalk.com/a-new-tack-on-building-your-business/</link>
					<comments>https://www.businessbooktalk.com/a-new-tack-on-building-your-business/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 23 Feb 2015 15:00:38 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=332</guid>

					<description><![CDATA[Wind in Your Sails Vital Strategies That Accelerate Your Entrepreneurial Growth By David J. Greer I chat with David about strategy and how it is critical the think is this way. Why do you need to have only 5 measurable goals every quarter to move a company forward and away from fighting small problems that occur most days.&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/a-new-tack-on-building-your-business/feed/</wfw:commentRss>
			<slash:comments>15</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/213-Wind_in_Your_Sales.mp3" length="5242880" type="audio/mpeg" />

				<itunes:subtitle>Wind in Your Sails Vital Strategies That Accelerate Your Entrepreneurial Growth By David J. Greer I chat with David about strategy and how it is critical the think is this way. Why do you need to have only 5 measurable goals every quarter to move a com...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/02/Wind-in-Your-Sales.jpg"></a>Wind in Your Sails<br />
Vital Strategies That Accelerate Your Entrepreneurial Growth<br />
By David J. Greer<br />
I chat with David about strategy and how it is critical the think is this way. Why do you need to have only 5 measurable goals every quarter to move a company forward and away from fighting small problems that occur most days.<br />
As a life-long sailor, David relates his personal experiences—in business and in life to the challenges of growing a business.<br />
While you can beat your way against the wind, successful entrepreneurs learn to harness their efforts to seamlessly blow them in the direction they want to go.<br />
Spend one hour reading Wind In Your Sails and you will always have three ideas that will accelerate your business in the next 90 days.<br />
<a class="_58cn" dir="ltr" href="https://www.facebook.com/hashtag/windinyoursails" data-reactid=".4.1:3:1:$comment10152683252277091_10152685778672091:0.0.$right.0.$left.0.0.1:$comment-body.0.$range0:0">#windinyoursails</a><br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
	</item>
		<item>
		<title>Colin Gautrey  &#8211; Practical Guidance for More Effective Leadership</title>
		<link>https://www.businessbooktalk.com/practical-guidance-for-more-effective-leadership/</link>
					<comments>https://www.businessbooktalk.com/practical-guidance-for-more-effective-leadership/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 16 Feb 2015 15:13:58 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=329</guid>

					<description><![CDATA[Influential Leadership A Leader&#8217;s Guide to Getting Things Done by Colin Gautrey Influence is a skill no effective leader can be without, but it can be a difficult one to master. Using a simple new framework, Influential Leadership demonstrates how to become a leader who is strong, inspirational, and able to drive results. Gautrey helps&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/practical-guidance-for-more-effective-leadership/feed/</wfw:commentRss>
			<slash:comments>3</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/212-Influential_Leadership.mp3" length="32231601" type="audio/mpeg" />

				<itunes:subtitle>Influential Leadership A Leader’s Guide to Getting Things Done by Colin Gautrey Influence is a skill no effective leader can be without, but it can be a difficult one to master. Using a simple new framework,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/02/Influential_Leadership.jpg"></a>Influential Leadership<br />
 A Leader&#8217;s Guide to Getting Things Done<br />
 by Colin Gautrey<br />
Influence is a skill no effective leader can be without, but it can be a difficult one to master. Using a simple new framework, Influential Leadership demonstrates how to become a leader who is strong, inspirational, and able to drive results. Gautrey helps people better understand their leadership potential by discussing purpose and passion, and vision and strategy.<br />
With an emphasis on the role of trust and power, this book provides practical guidance to becoming a more effective leader.<br />
Readers will learn how to:<br />
&#8211; Get bigger, better and safer results through influence<br />
&#8211; Become a leader who gets more done<br />
&#8211; Drive practical action in their organization<br />
&#8211; Create an overall framework for their personal leadership career to guide their developmental activities and harness their passion<br />
&#8211; Build the capability to continuously develop their leadership and results in tune with their goals and environment<br />
&#8211; Demonstrate that they&#8217;ve got what it takes to become a great leader<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>44:42</itunes:duration>
	</item>
		<item>
		<title>Alan Cutler  &#8211; Lead as You Would Like to Be Lead</title>
		<link>https://www.businessbooktalk.com/leadership-psychology/</link>
					<comments>https://www.businessbooktalk.com/leadership-psychology/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 09 Feb 2015 15:13:57 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=317</guid>

					<description><![CDATA[Leadership Psychology How the Best Leaders Inspire Their People by Alan Cutler I talk with Alan Cutler and we consider the challenges that global leadership faces these days. We talk about emotional intelligence and a leaders development, so that they can excel in the right direction and with the right psychological motivation. It all boils down to &#8220;are you ready&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/leadership-psychology/feed/</wfw:commentRss>
			<slash:comments>6</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/211-Leadership_Psychology.mp3" length="22955356" type="audio/mpeg" />

				<itunes:subtitle>Leadership Psychology How the Best Leaders Inspire Their People by Alan Cutler I talk with Alan Cutler and we consider the challenges that global leadership faces these days. We talk about emotional intelligence and a leaders development,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/02/Leadership-Psychology.jpg"></a>Leadership Psychology<br />
How the Best Leaders Inspire Their People<br />
by Alan Cutler<br />
I talk with Alan Cutler and we consider the challenges that global leadership faces these days. We talk about emotional intelligence and a leaders development, so that they can excel in the right direction and with the right psychological motivation.<br />
It all boils down to &#8220;are you ready to face todays challenges&#8221;. This book is not only written for business student or the seasoned professional it&#8217;s teachings can be utilized by small business owners and even teachers. It goes into great detail on a vast number of subjects that are all based on the psychological approach to you and your business decisions. This book has a lot of insight and information for those who are aware of the pressure they face in today business world.<br />
The psychological factors that create engaging and inspiring places to work is a big goal and this book provides practical guidance for leaders on how to effectively build profit and yet have a motivated and excited team helping them get there.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>31:51</itunes:duration>
	</item>
		<item>
		<title>Marcia Reynolds  &#8211; Learning to Master Hard Discussions</title>
		<link>https://www.businessbooktalk.com/learning-to-master-hard-discussions/</link>
					<comments>https://www.businessbooktalk.com/learning-to-master-hard-discussions/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 02 Feb 2015 15:16:49 +0000</pubDate>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=299</guid>

					<description><![CDATA[The Discomfort Zone How Leaders Turn Difficult Conversations Into Breakthroughs by Marcia Reynolds I talk with the Marcia about her model for using the Discomfort Zone to get people to be better communicators and build better working relationships and break down barriers that are in your way. Have you ever felt that your mind is&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/learning-to-master-hard-discussions/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/209-Discomfort_Zone.mp3" length="24446726" type="audio/mpeg" />

				<itunes:subtitle>The Discomfort Zone How Leaders Turn Difficult Conversations Into Breakthroughs by Marcia Reynolds I talk with the Marcia about her model for using the Discomfort Zone to get people to be better communicators and build better working relationships and ...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/01/Discomfort-Zone.jpg"></a>The Discomfort Zone<br />
 How Leaders Turn Difficult Conversations Into Breakthroughs<br />
 by Marcia Reynolds<br />
I talk with the Marcia about her model for using the Discomfort Zone to get people to be better communicators and build better working relationships and break down barriers that are in your way. Have you ever felt that your mind is open to learning at one time or another? This book looks at and teaches you how to prompt people to think through problems, see situations more strategically, and transcend their limitations.<br />
Drawing on recent discoveries in the neuroscience of learning this book shows how to ask the kinds of questions that short-circuit the brain’s defense mechanisms and habitual thought patterns. Then, instead of being told, people see for themselves the insightful and often profound solutions to what is stopping their progress. The exercises and case studies in the book will help you to use the awareness of the discomfort zone in your conversations to create lasting changes and an enlivened workforce.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>33:55</itunes:duration>
	</item>
		<item>
		<title>Alan Fox  &#8211; Life Lessons and Guidance from a Master People Person</title>
		<link>https://www.businessbooktalk.com/life-lessons-and-guidance-from-a-master-people-person/</link>
					<comments>https://www.businessbooktalk.com/life-lessons-and-guidance-from-a-master-people-person/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 26 Jan 2015 15:11:31 +0000</pubDate>
				<category><![CDATA[Recommended Listen]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=307</guid>

					<description><![CDATA[People Tools for Business: 50 Strategies for Building Success, Creating Wealth, and Finding Happiness By Alan C. Fox Every now and then I get to interview an amazing people person and Alan is one of them. Our frank and sometimes hilarious conversation covers many topics that are relevant for people in the business world and especially for&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/life-lessons-and-guidance-from-a-master-people-person/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/209-People_Tools_for_Business.mp3" length="25689250" type="audio/mpeg" />

				<itunes:subtitle>People Tools for Business: 50 Strategies for Building Success, Creating Wealth, and Finding Happiness By Alan C. Fox Every now and then I get to interview an amazing people person and Alan is one of them. Our frank and sometimes hilarious conversation ...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/01/People-Tools-For-Business.jpg"></a>People Tools for Business:<br />
50 Strategies for Building Success, Creating Wealth, and Finding Happiness<br />
By Alan C. Fox<br />
Every now and then I get to interview an amazing people person and Alan is one of them. Our frank and sometimes hilarious conversation covers many topics that are relevant for people in the business world and especially for those that are in a service based industry.<br />
We talk about life&#8217;s lessons, business tips, dealing with people and teens. We also talk about the remarkable collection of wisdom crammed into the short chaptered found in this book. I discover the insights and values that have driven this man to live life to the fullest, and to do all that, with a smile on his face. If you are in business for yourself or working for someone, this book will inspire you to greater heights and help you build a business or career with meaning.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>35:38</itunes:duration>
	</item>
		<item>
		<title>Dan Lok  &#8211; Learn the Secret to Wealth and Freedom</title>
		<link>https://www.businessbooktalk.com/learn-the-secret-to-wealth-and-freedom/</link>
					<comments>https://www.businessbooktalk.com/learn-the-secret-to-wealth-and-freedom/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 12 Jan 2015 15:20:08 +0000</pubDate>
				<category><![CDATA[Motivation]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=295</guid>

					<description><![CDATA[F.U. Money Make As Much Money As You Want And Live Your Life As You Damn Well Please! by Dan Lok I talk with Dan about how anybody can make enough money to afford to stop working and start having fun in life. Imagine how your life would change if you knew what it really&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/learn-the-secret-to-wealth-and-freedom/feed/</wfw:commentRss>
			<slash:comments>13</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/208-FU_Money.mp3" length="31640031" type="audio/mpeg" />

				<itunes:subtitle>F.U. Money Make As Much Money As You Want And Live Your Life As You Damn Well Please! by Dan Lok I talk with Dan about how anybody can make enough money to afford to stop working and start having fun in life.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/01/FU-Money.jpg"></a>F.U. Money<br />
 Make As Much Money As You Want And Live Your Life As You Damn Well Please!<br />
 by Dan Lok<br />
I talk with Dan about how anybody can make enough money to afford to stop working and start having fun in life. Imagine how your life would change if you knew what it really takes to make more money.<br />
Dan is an on fire guy and we jump right into his book and talk about the secrets to building a life that has everything you want. As I learn there is no magic button you press to gain the lifestyle that Dan lives. You will need to work incredibly hard to overcome your inner nay sayers and those around you that will pull you down. This book is not for the faint hearted and he is so confident that you will do well if you just read and follow the book he will give you his book for free. Just <a href="http://l.facebook.com/l/AAQHgILi6AQFSI1luGZK11Mp5mb1p19lDdNWXknuwZTtJKQ/www.danlok.com/fumoney/" target="_blank">check out this link</a> and it&#8217;s yours.<br />
This was an incredibly motivating discussion and I know you are going to love it.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>43:53</itunes:duration>
	</item>
		<item>
		<title>Peter Hubbell  &#8211; The Secret of Marketing to People Who Don&#8217;t Feel Old</title>
		<link>https://www.businessbooktalk.com/the-secret-of-marketing-to-people-who-dont-feel-old/</link>
					<comments>https://www.businessbooktalk.com/the-secret-of-marketing-to-people-who-dont-feel-old/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 12 Jan 2015 15:00:19 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=288</guid>

					<description><![CDATA[The Old Rush Marketing for Gold in the Age of Aging by Peter B. Hubbell The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/the-secret-of-marketing-to-people-who-dont-feel-old/feed/</wfw:commentRss>
			<slash:comments>6</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/207-The_Old_Rush.mp3" length="30248765" type="audio/mpeg" />

				<itunes:subtitle>The Old Rush Marketing for Gold in the Age of Aging by Peter B. Hubbell The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/01/The-Old-Rush.jpg"></a><br />
The Old Rush<br />
 Marketing for Gold in the Age of Aging<br />
 by Peter B. Hubbell<br />
The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years.<br />
In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketing’s most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>41:58</itunes:duration>
	</item>
		<item>
		<title>Looking Back at Four Years of Book Interviews Pt3</title>
		<link>https://www.businessbooktalk.com/looking-back-at-four-years-of-book-interviews-pt3/</link>
					<comments>https://www.businessbooktalk.com/looking-back-at-four-years-of-book-interviews-pt3/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 05 Jan 2015 16:00:20 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=280</guid>

					<description><![CDATA[&#160; Now that we are into 2015 it&#8217;s a great time to refocus on your business goals for the year. Check out the following books and I hope they come in handy. We will be back next week with some new books to keep you company. Get your business plans and goals onto one piece&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/looking-back-at-four-years-of-book-interviews-pt3/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/Holiday_2014_Break-03.mp3" length="652776" type="audio/mpeg" />

				<itunes:subtitle>  Now that we are into 2015 it’s a great time to refocus on your business goals for the year. Check out the following books and I hope they come in handy. We will be back next week with some new books to keep you company.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/01/read-books.jpg"></a><br />
&nbsp;<br />
Now that we are into 2015 it&#8217;s a great time to refocus on your business goals for the year. Check out the following books and I hope they come in handy. We will be back next week with some new books to keep you company.<br />
Get your business plans and goals onto one piece of paper is a great way to streamline your year. In this interview we talk about this fascinating approach to your business goals. <a href="http://traffic.libsyn.com/kilrag/One_Piece_of_Paper.mp3" target="_blank">Listen here.</a><br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br />
If you are looking for new ideas in a new world then Silicone Vally probably comes to mind. In this interview I chat with the about his travels in that mysterious valley and what he gathered from his research. <a href="http://traffic.libsyn.com/kilrag/072-The_New_New_Thing.mp3" target="_blank">Listen here.</a><br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br />
This is a fascinating chat because the theory of how to run a great enterprise can be plained using the flaps in the back of an envelope. The interview is a lot of fun and we really dig down into some amazing insights, ideas and tips on running an exceptional enterprise. <a href="http://traffic.libsyn.com/kilrag/081-Just_Run_It.mp3" target="_blank">Listen here.</a><br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>53</itunes:duration>
	</item>
		<item>
		<title>Looking Back at Four Years of Book Interviews Pt2</title>
		<link>https://www.businessbooktalk.com/looking-back-at-four-years-of-book-interviews-pt2/</link>
					<comments>https://www.businessbooktalk.com/looking-back-at-four-years-of-book-interviews-pt2/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 29 Dec 2014 16:04:04 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=274</guid>

					<description><![CDATA[&#160; Welcome to another look back at some great interviews. I hope you enjoy them and have a great holiday break. Don&#8217;t forget that we will be starting out the new year in a couple of weeks. This book was a lot of fun to talk about. I have mentioned it during other interviews when&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/looking-back-at-four-years-of-book-interviews-pt2/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/Holiday_2014_Break-02.mp3" length="642760" type="audio/mpeg" />

				<itunes:subtitle>  Welcome to another look back at some great interviews. I hope you enjoy them and have a great holiday break. Don’t forget that we will be starting out the new year in a couple of weeks. This book was a lot of fun to talk about.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/12/Book-Reading.jpg"></a><br />
&nbsp;<br />
Welcome to another look back at some great interviews. I hope you enjoy them and have a great holiday break. Don&#8217;t forget that we will be starting out the new year in a couple of weeks.<br />
This book was a lot of fun to talk about. I have mentioned it during other interviews when we delve into how the brain works. It&#8217;s definitely worth checking out for  a second time. <a href="http://traffic.libsyn.com/kilrag/029-Buddhist_Brain.mp3" target="_blank">Listen here.</a><br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br />
The E-Myth is a classic and a must read for any young entrepreneur or seasoned business person who want&#8217;s there business to grow in a way that will enable them to get the right people on the bus and that bus pointed in the right direction. <a href="http://traffic.libsyn.com/kilrag/e-myth_-_Dream_Room.mp3" target="_blank">Listen here.</a><br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br />
&nbsp;<br />
If you do things then do them in a way that will get more done. In this book I chat with Yu Kai Chu and the book that changed the way he does business and networking. If you want more out of your day and your business then you will enjoy this chat. <a href="http://traffic.libsyn.com/kilrag/048-Never_Eat_Alone.mp3" target="_blank">Listen here.</a><br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>52</itunes:duration>
	</item>
		<item>
		<title>Looking Back at Four Years of Book Interviews Pt1</title>
		<link>https://www.businessbooktalk.com/looking-back-at-four-years-of-book-interviews-pt1/</link>
					<comments>https://www.businessbooktalk.com/looking-back-at-four-years-of-book-interviews-pt1/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 22 Dec 2014 16:00:27 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=269</guid>

					<description><![CDATA[Over the past several years I have had the opportunity to chat with some great people and some of those interviews still resinate with me. Here are links to those shows. I hope you enjoy them and look forward to introducing you to more great books in early january 2015. Today is a Good Day to Die:&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/looking-back-at-four-years-of-book-interviews-pt1/feed/</wfw:commentRss>
			<slash:comments>3</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/Holiday_2014_Break-01.mp3" length="499187" type="audio/mpeg" />

				<itunes:subtitle>Over the past several years I have had the opportunity to chat with some great people and some of those interviews still resinate with me. Here are links to those shows. I hope you enjoy them and look forward to introducing you to more great books in e...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/12/Reading-Book.jpg"></a>Over the past several years I have had the opportunity to chat with some great people and some of those interviews still resinate with me. Here are links to those shows. I hope you enjoy them and look forward to introducing you to more great books in early january 2015.<br />
Today is a Good Day to Die: Where I chat with Doug Anderson about his favorite business book. <a href="http://traffic.libsyn.com/kilrag/004-E-Myth_Mastering.mp3" target="_blank">Listen here</a>. <br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br />
I talk with Ali Jamal about how business books drive him forward in business and teach him valuable life lessons. We talk about tTed Turner&#8217;s book and the business secret he discovered inside it: <a href="http://traffic.libsyn.com/kilrag/014-Just_Call_Me_Ted.mp3" target="_blank">Listen here.</a><br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br />
This is an amazing chat about how the brain is wired and a book that supports the theory that you can learn to become a better business person. <a href="http://traffic.libsyn.com/kilrag/026-Managment_Rewired.mp3" target="_blank">Listen here.</a><br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>40</itunes:duration>
	</item>
		<item>
		<title>Chelsea Berler  &#8211; Growing through Strife into Prosperity</title>
		<link>https://www.businessbooktalk.com/growing-through-strife-into-prosperity/</link>
					<comments>https://www.businessbooktalk.com/growing-through-strife-into-prosperity/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Thu, 18 Dec 2014 17:49:44 +0000</pubDate>
				<category><![CDATA[Business Story]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=266</guid>

					<description><![CDATA[The Curious One From Food Stamps to CEO, One Woman&#8217;s Journey through Struggle, Tragedy, Success and Love By Chelsea Berler I discover how her strength and belief in herself allowed her to come through the struggle and heartbreak of her childhood and eventually make a dent in the world she tried for so long to understand.&#8230;]]></description>
		
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			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/206-The_Curious_One.mp3" length="27822009" type="audio/mpeg" />

				<itunes:subtitle>The Curious One From Food Stamps to CEO, One Woman’s Journey through Struggle, Tragedy, Success and Love By Chelsea Berler I discover how her strength and belief in herself allowed her to come through the struggle and heartbreak of her childhood and ev...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/12/The-Curious-One.jpg"></a>The Curious One<br />
From Food Stamps to CEO, One Woman&#8217;s Journey through Struggle, Tragedy, Success and Love<br />
By Chelsea Berler<br />
I discover how her strength and belief in herself allowed her to come through the struggle and heartbreak of her childhood and eventually make a dent in the world she tried for so long to understand. She is now a champion for people who are driven to bring their talent and greatness into the world on their own terms. We delve into the book and what it was like writing from the heart and the rewards she has attained by building a business based on truth and uncompromising passion to succeed.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>38:34</itunes:duration>
	</item>
		<item>
		<title>Betsy Kruger  &#8211; No Sour Grapes in These Marketing Ideas</title>
		<link>https://www.businessbooktalk.com/no-sour-grapes-in-these-marketing-ideas/</link>
					<comments>https://www.businessbooktalk.com/no-sour-grapes-in-these-marketing-ideas/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 08 Dec 2014 16:00:06 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=256</guid>

					<description><![CDATA[Aesop&#8217;s Keys to Profitable Marketing by Dr. Betsy Kruger In our talk I discover why we should delight top customers and dig into the strategy around the marketing ideas found in the book. We talk about the importance of focusing on quality, why you should compete in your market with your businesses strengths, only target key prospects to&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/no-sour-grapes-in-these-marketing-ideas/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/205-Aesops_Keys_to_Profitable_Marketing.mp3" length="13881422" type="audio/mpeg" />

				<itunes:subtitle>Aesop’s Keys to Profitable Marketing by Dr. Betsy Kruger In our talk I discover why we should delight top customers and dig into the strategy around the marketing ideas found in the book. We talk about the importance of focusing on quality,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/12/Aesops-Keys-to-Profitable-Marketing.jpg"></a>Aesop&#8217;s Keys to Profitable Marketing<br />
 by Dr. Betsy Kruger<br />
In our talk I discover why we should delight top customers and dig into the strategy around the marketing ideas found in the book. We talk about the importance of focusing on quality, why you should compete in your market with your businesses strengths, only target key prospects to get the most for your marketing efforts, and reward the best people and clients so they know you respect them. The book uses Aesop&#8217;s fables as a metaphor to help readers understand these marketing techniques in way that&#8217;s easy to remember. We also talk about how to get the most from the book and also have some great tangents on marketing, ideas and strategies.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>19:13</itunes:duration>
	</item>
		<item>
		<title>How to Build a Strong Durable Business with Heart</title>
		<link>https://www.businessbooktalk.com/how-to-build-a-strong-durable-business/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 01 Dec 2014 16:00:44 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Story]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=242</guid>

					<description><![CDATA[With Love and Quiches A Long Island Housewife&#8217;s Surprising Journey from Kitchen to Boardroom By Susan Axelrod Susan and I have a fun chat about how her life has been changed by building up an impressive company that is all about great taste. We cover the stories from the days of making Quiches in her&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/204-With_Love__Quiches.mp3" length="5242880" type="audio/mpeg" />

				<itunes:subtitle>With Love and Quiches A Long Island Housewife’s Surprising Journey from Kitchen to Boardroom By Susan Axelrod Susan and I have a fun chat about how her life has been changed by building up an impressive company that is all about great taste.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/With-Love-Quiches.jpg"></a>With Love and Quiches<br />
A Long Island Housewife&#8217;s Surprising Journey from Kitchen to Boardroom<br />
By Susan Axelrod<br />
Susan and I have a fun chat about how her life has been changed by building up an impressive company that is all about great taste.<br />
We cover the stories from the days of making Quiches in her family kitchen, through trial, tribulation and success. We talk about the running of a business with hundreds of workers that are working as one to produce amazing desserts for people all over the world.<br />
Susan&#8217;s no nonsense New Yorker accent speaks to her frank outlook on life and business, and I for one, was enchanted. If you&#8217;re looking for a great business story to reinvigorate yourself and your business dreams then this is a book for you.<br />
We meander over many topics and you will get a taste of what the book offers as well as some interesting insights and strategies for building and maintaining a meaningful family business.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
	</item>
		<item>
		<title>Understanding Why Men and Women are Different Can Supercharge Your Sales</title>
		<link>https://www.businessbooktalk.com/understanding-why-men-and-women-are-different-can-supercharge-your-sales/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 24 Nov 2014 15:45:41 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=238</guid>

					<description><![CDATA[Why Men Like Straight Lines and Women Like Polka Dots Gender and Visual Psychology by Gloria Moss In this interview, we talk about how companies don’t understand what men and women are looking for in the visuals that are presented to them – whether designs, products, retail interiors or advertising – and the fact that&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/203-Why_Men_like_Strait_Lines.mp3" length="37683878" type="audio/mpeg" />

				<itunes:subtitle>Why Men Like Straight Lines and Women Like Polka Dots Gender and Visual Psychology by Gloria Moss In this interview, we talk about how companies don’t understand what men and women are looking for in the visuals that are presented to them – whether des...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/203-Why-Men-like-Strait-Lines.jpg"></a>Why Men Like Straight Lines and Women Like Polka Dots<br />
Gender and Visual Psychology<br />
by Gloria Moss<br />
In this interview, we talk about how companies don’t understand what men and women are looking for in the visuals that are presented to them – whether designs, products, retail interiors or advertising – and the fact that men and women approach these with radically different mindsets. There are some pretty amazing differences and I find out that these differences could affect the ability of a company to prosper or flounder.<br />
This readable book touches on a lot of fascinating points and as the conversation deepens I discover that men and women’s thinking processes are hardwired in millions of years of Hunter-Gatherer activity. If you are a retailer or FMCG manufacturer and want your retail environment and products to really appeal to the purchaser, 83 % of whom are women, then this book should be on your book shelf.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>52:17</itunes:duration>
	</item>
		<item>
		<title>Managable Tips from a Master Project Manager</title>
		<link>https://www.businessbooktalk.com/manageable-tips-from-a-master-project-manager/</link>
					<comments>https://www.businessbooktalk.com/manageable-tips-from-a-master-project-manager/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 17 Nov 2014 16:11:58 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=224</guid>

					<description><![CDATA[101 Tips for the Enlightened Project Manager by Joseph T. Drammissi I have a great chat with Joseph about his book and all the amazing knowledge that is packed into it. Applying just some of the tips from the book will significantly improve the performance of you and your team in ways that will be&#8230;]]></description>
		
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			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/202-Tips_Enlightened_Project_Managers.mp3" length="34778331" type="audio/mpeg" />

				<itunes:subtitle>101 Tips for the Enlightened Project Manager by Joseph T. Drammissi I have a great chat with Joseph about his book and all the amazing knowledge that is packed into it. Applying just some of the tips from the book will significantly improve the perform...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/101-Project-Managent-Tips.jpg"></a>101 Tips for the Enlightened Project Manager<br />
by Joseph T. Drammissi<br />
I have a great chat with Joseph about his book and all the amazing knowledge that is packed into it. Applying just some of the tips from the book will significantly improve the performance of you and your team in ways that will be noticed by others in the organization.<br />
We discover how most of the pain that project managers experience is self-inflicted and can be remedied by applying the tools and techniques found in this book. We talk about how a business owner can take these tips, and not only improve the performance of their staff, but it will help to improve the workplace environment making it a more organized, successful and have happier place to work.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:15</itunes:duration>
	</item>
		<item>
		<title>Use Accounting to Supercharge Your Business Growth</title>
		<link>https://www.businessbooktalk.com/use-accounting-to-supercharge-your-business-growth/</link>
					<comments>https://www.businessbooktalk.com/use-accounting-to-supercharge-your-business-growth/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 10 Nov 2014 08:00:36 +0000</pubDate>
				<category><![CDATA[Accounting]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://192.185.169.10/~bgarlick/businessbooktalk.com/?p=57</guid>

					<description><![CDATA[Accounting for the Numberphobic A Survival Guide for Small Business Owners by Dawn Fotopulos Finally someone has come up with a book that demystifies accounting, P&#38;L and all that other stuff we all ignore, but shouldn&#8217;t. I learn a lot about accounting strategy and we dig into some of the bad habits that business owners&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/use-accounting-to-supercharge-your-business-growth/feed/</wfw:commentRss>
			<slash:comments>3</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/201-Accounting_for_the_Numberphobic.mp3" length="33330265" type="audio/mpeg" />

				<itunes:subtitle>Accounting for the Numberphobic A Survival Guide for Small Business Owners by Dawn Fotopulos Finally someone has come up with a book that demystifies accounting, P&amp;L and all that other stuff we all ignore, but shouldn’t.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://192.185.169.10/~bgarlick/businessbooktalk.com/wp-content/uploads/2014/10/Accounting-Numberphobic.jpg"></a>Accounting for the Numberphobic<br />
 A Survival Guide for Small Business Owners<br />
 by Dawn Fotopulos<br />
Finally someone has come up with a book that demystifies accounting, P&amp;L and all that other stuff we all ignore, but shouldn&#8217;t. I learn a lot about accounting strategy and we dig into some of the bad habits that business owners are guilty of doing almost every day.<br />
At the end of the day you need to know what&#8217;s going on in your business and if you don&#8217;t know the numbers you are doomed to fail. So roll up your sleeves and dig into this interesting talk, that will open your eyes to the power of the numbers. You will learn that you don&#8217;t have to get knee deep in the stuff to steer and grow your business.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:15</itunes:duration>
	</item>
		<item>
		<title>Mastering Growth Moves to Dominate Your Industry</title>
		<link>https://www.businessbooktalk.com/mastering-growth-moves-to-dominate-your-industry/</link>
					<comments>https://www.businessbooktalk.com/mastering-growth-moves-to-dominate-your-industry/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 03 Nov 2014 07:18:33 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://192.185.169.10/~bgarlick/businessbooktalk.com/?p=54</guid>

					<description><![CDATA[The Best Possible Enterprise A Comprehensive Guide to Optimal Profits by Andrew Bielat and (Eugene L Bryan PhD) How would you like to know the best possible move for your company to make? Well that&#8217;s what this book is all about. It&#8217;s not about forecasting, it&#8217;s about taking all the numbers you have already and crunching&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/mastering-growth-moves-to-dominate-your-industry/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/200-Best_Possible_Enterprize.mp3" length="36063571" type="audio/mpeg" />

				<itunes:subtitle>The Best Possible Enterprise A Comprehensive Guide to Optimal Profits by Andrew Bielat and (Eugene L Bryan PhD) How would you like to know the best possible move for your company to make? Well that’s what this book is all about.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://192.185.169.10/~bgarlick/businessbooktalk.com/wp-content/uploads/2014/10/BestPossible-Enterprise.jpg"></a>The Best Possible Enterprise<br />
 A Comprehensive Guide to Optimal Profits<br />
 by Andrew Bielat and (Eugene L Bryan PhD)<br />
How would you like to know the best possible move for your company to make? Well that&#8217;s what this book is all about. It&#8217;s not about forecasting, it&#8217;s about taking all the numbers you have already and crunching them so that the they can advise you on profit and performance based actions. It&#8217;s pretty hard core stuff but if you want to know how to find out what your optimal move for profitability is then this book is for you. Informative and precise the book shows you the background science and the steps needed to achieve amazing insight into your industry. This book gives you the potential to dominate the competition with repeatable growth and profit driven internal tweaks to your workforce, workflow and growth.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>50:02</itunes:duration>
	</item>
		<item>
		<title>Using Strategic Growth to Dominate Your Industry</title>
		<link>https://www.businessbooktalk.com/using-strategic-growth-to-dominate-your-industry/</link>
					<comments>https://www.businessbooktalk.com/using-strategic-growth-to-dominate-your-industry/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 27 Oct 2014 07:00:52 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://192.185.169.10/~bgarlick/businessbooktalk.com/?p=51</guid>

					<description><![CDATA[Mighty Midsized Companies How Leaders Overcome 7  Silent Growth Killers by Robert Sher What are the seven “silent growth killers” that plague mid-sized companies and can cripple growth. Robert and I dig into the book and talk about controlling your growth, building liquidity and plan for what&#8217;s learning around the next corner. We talk about using&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/using-strategic-growth-to-dominate-your-industry/feed/</wfw:commentRss>
			<slash:comments>6</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/199-Mighty-Mid-Sized-Companes.mp3" length="32611545" type="audio/mpeg" />

				<itunes:subtitle>Mighty Midsized Companies How Leaders Overcome 7  Silent Growth Killers by Robert Sher What are the seven “silent growth killers” that plague mid-sized companies and can cripple growth. Robert and I dig into the book and talk about controlling your gro...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://192.185.169.10/~bgarlick/businessbooktalk.com/wp-content/uploads/2014/10/Mighty-Midsized-Companies.jpg"></a>Mighty Midsized Companies<br />
 How Leaders Overcome 7  Silent Growth Killers<br />
 by Robert Sher<br />
What are the seven “silent growth killers” that plague mid-sized companies and can cripple growth. Robert and I dig into the book and talk about controlling your growth, building liquidity and plan for what&#8217;s learning around the next corner. We talk about using three ideas and instead of growing just one idea and the logic is very sound. We also talk about how a company can out grow the usefulness of the original growth team. How do you address this and what do you need to do to grow and survive. It&#8217;s all about making a midsize companies prosper and evolve in a manageable way. As Robert Says, &#8220;It&#8217;s a beautiful thing&#8221;.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:15</itunes:duration>
	</item>
		<item>
		<title>Communicate with Women without Having Your Foot in Your Mouth</title>
		<link>https://www.businessbooktalk.com/communicate-with-women-without-having-your-foot-in-your-mouth/</link>
					<comments>https://www.businessbooktalk.com/communicate-with-women-without-having-your-foot-in-your-mouth/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 20 Oct 2014 15:12:02 +0000</pubDate>
				<category><![CDATA[Recommended Listen]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://192.185.169.10/~bgarlick/businessbooktalk.com/?p=45</guid>

					<description><![CDATA[Talk2me How to Communicate with Women by Steven Lake Guys are terrible with communication, but when it comes to talking to the fairer sex, forget about it. If you have a woman in your office (or your life) then you should read this book. It will help you understand how to communicate effectively and also listen&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/communicate-with-women-without-having-your-foot-in-your-mouth/feed/</wfw:commentRss>
			<slash:comments>6</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/197-Listen_2_Me.mp3" length="31043915" type="audio/mpeg" />

				<itunes:subtitle>Talk2me How to Communicate with Women by Steven Lake Guys are terrible with communication, but when it comes to talking to the fairer sex, forget about it. If you have a woman in your office (or your life) then you should read this book.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://192.185.169.10/~bgarlick/businessbooktalk.com/wp-content/uploads/2014/10/Listen_2_Me.jpg"></a>Talk2me<br />
 How to Communicate with Women<br />
 by Steven Lake<br />
Guys are terrible with communication, but when it comes to talking to the fairer sex, forget about it. If you have a woman in your office (or your life) then you should read this book.<br />
It will help you understand how to communicate effectively and also listen and translate what the woman is trying to communicate to you. We learn some amazing techniques and I realize that I have a lot of work to do regarding my ability to listen, learn and respond effectively.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>43:04</itunes:duration>
	</item>
		<item>
		<title>Open Conversations Can Effect the Bottom Line</title>
		<link>https://www.businessbooktalk.com/how-open-conversations-in-businesses-can-effect-the-bottom-line/</link>
					<comments>https://www.businessbooktalk.com/how-open-conversations-in-businesses-can-effect-the-bottom-line/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 13 Oct 2014 04:14:41 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://192.185.169.10/~bgarlick/businessbooktalk.com/?p=48</guid>

					<description><![CDATA[The Feedback Imperative How to Give Everyday Feedback to Speed Up Your Team&#8217;s Success by Anna Carroll Getting feedback on your job performance is critical to a persons feeling of accomplishment. I talk with Anne about feedback cultures and the power and effectiveness to transform and motivate your team or company. The book lays out&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/how-open-conversations-in-businesses-can-effect-the-bottom-line/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/198-Feedback-Imperative.mp3" length="33563475" type="audio/mpeg" />

				<itunes:subtitle>The Feedback Imperative How to Give Everyday Feedback to Speed Up Your Team’s Success by Anna Carroll Getting feedback on your job performance is critical to a persons feeling of accomplishment. I talk with Anne about feedback cultures and the power an...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://192.185.169.10/~bgarlick/businessbooktalk.com/wp-content/uploads/2014/10/Feedback-Imperative.jpg"></a>The Feedback Imperative<br />
 How to Give Everyday Feedback to Speed Up Your Team&#8217;s Success<br />
 by Anna Carroll<br />
Getting feedback on your job performance is critical to a persons feeling of accomplishment. I talk with Anne about feedback cultures and the power and effectiveness to transform and motivate your team or company. The book lays out all the classic feedback situations but also cover a tremendous amount of feedback ideas that are very innovative and surprisingly simple to execute.<br />
We talk about how people ensconced in social media feedback have to be communicated wit differently compared to a manager or potential new client. Working inside a culture that makes communicating hard you are probably loosing a lot of momentum and sometimes substantial losses can be occurs.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:35</itunes:duration>
	</item>
		<item>
		<title>The Trillion Dollar Hidden Economy in China</title>
		<link>https://www.businessbooktalk.com/the-trillion-dollar-hidden-economy-in-china/</link>
					<comments>https://www.businessbooktalk.com/the-trillion-dollar-hidden-economy-in-china/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 06 Oct 2014 23:10:41 +0000</pubDate>
				<category><![CDATA[Asia]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=173</guid>

					<description><![CDATA[China: The Big Lie? The Truth of Trillions in a Culture of Cash by Mario Cavolo In the years since China&#8217;s rapid economic rise, its middle class is now sitting on up to 10 trillion US dollars&#8217; worth of savings. How we understand this &#8220;off the books&#8221; economy is going to fundamentally alter our view&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/the-trillion-dollar-hidden-economy-in-china/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/191-S5-China_the_Big_Lie.mp3" length="41595921" type="audio/mpeg" />

				<itunes:subtitle>China: The Big Lie? The Truth of Trillions in a Culture of Cash by Mario Cavolo In the years since China’s rapid economic rise, its middle class is now sitting on up to 10 trillion US dollars’ worth of savings.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/China-the-Big-Lie.jpg"></a>China: The Big Lie?<br />
The Truth of Trillions in a Culture of Cash<br />
by Mario Cavolo<br />
In the years since China&#8217;s rapid economic rise, its middle class is now sitting on up to 10 trillion US dollars&#8217; worth of savings. How we understand this &#8220;off the books&#8221; economy is going to fundamentally alter our view about China at the macro- and micro-economic levels for years to come.<br />
While mainstream Western media unrelentingly drives home the notion that China is headed for a major slowdown, Cavolo offers a thoroughly researched, on-the-ground look at the relationship between China&#8217;s secret wealth and the rest of society.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>57:44</itunes:duration>
	</item>
		<item>
		<title>Are You Writing This Down?</title>
		<link>https://www.businessbooktalk.com/are-you-writing-this-down/</link>
					<comments>https://www.businessbooktalk.com/are-you-writing-this-down/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 29 Sep 2014 08:09:52 +0000</pubDate>
				<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://192.185.169.10/~bgarlick/businessbooktalk.com/?p=42</guid>

					<description><![CDATA[How to Write Anything: A Complete Guide by Laura Brown If you write (and who doesn&#8217;t) then this book is an amazing resource. The book literally covers almost any style of writing you could dream up, there are 200 in this massive book. Designed to help you understand how a response can work by using&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/are-you-writing-this-down/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/196-How_to_Write_Anything.mp3" length="37160542" type="audio/mpeg" />

				<itunes:subtitle>How to Write Anything: A Complete Guide by Laura Brown If you write (and who doesn’t) then this book is an amazing resource. The book literally covers almost any style of writing you could dream up, there are 200 in this massive book.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://192.185.169.10/~bgarlick/businessbooktalk.com/wp-content/uploads/2014/10/How_to_Write_Anything.jpg"></a>How to Write Anything:<br />
 A Complete Guide<br />
 by Laura Brown<br />
If you write (and who doesn&#8217;t) then this book is an amazing resource. The book literally covers almost any style of writing you could dream up, there are 200 in this massive book. Designed to help you understand how a response can work by using example and showing rewritten versions of the examples. Intuitive and very informative this book should be on almost all of our office desks. We talk about strategies for creating content consistently and with a style and pass that is engaging. I even jump into the deeply worrisome world of punctuation in e-mails and other quick pieces of prose.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>51:33</itunes:duration>
	</item>
		<item>
		<title>Welcome to Season 5</title>
		<link>https://www.businessbooktalk.com/welcome-to-season-5/</link>
					<comments>https://www.businessbooktalk.com/welcome-to-season-5/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Sun, 28 Sep 2014 03:33:43 +0000</pubDate>
				<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://192.185.169.10/~bgarlick/businessbooktalk.com/?p=25</guid>

					<description><![CDATA[Well it&#8217;s a start of a new season and with just under 200 business books reviewed I am excited to get to that major goal. I hope you enjoy this new season as much as I enjoy making it. Don&#8217;t forget to tweet and Facebook share the reviews so more business people can discover some for&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/welcome-to-season-5/feed/</wfw:commentRss>
			<slash:comments>6</slash:comments>
		
		
			</item>
		<item>
		<title>Get More Profit by Harnessing Risk</title>
		<link>https://www.businessbooktalk.com/get-more-profit-by-harnessing-risk/</link>
					<comments>https://www.businessbooktalk.com/get-more-profit-by-harnessing-risk/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 22 Sep 2014 04:07:22 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://192.185.169.10/~bgarlick/businessbooktalk.com/?p=39</guid>

					<description><![CDATA[The Risk-Driven Business Model Four Questions That Will Define Your Company Hardcover by Karan Girotra (and Serguei Netessine) I have an edifying conversation with Karan about business models. I discover that understanding risk is a key component to growing a business. But how do you build with risk factored in. I discover that id you play&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/get-more-profit-by-harnessing-risk/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/195-Risk_Driven_Business_Model.mp3" length="30165814" type="audio/mpeg" />

				<itunes:subtitle>The Risk-Driven Business Model Four Questions That Will Define Your Company Hardcover by Karan Girotra (and Serguei Netessine) I have an edifying conversation with Karan about business models. I discover that understanding risk is a key component to gr...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://192.185.169.10/~bgarlick/businessbooktalk.com/wp-content/uploads/2014/10/Risk_Driven_Business_Model.jpg"></a>The Risk-Driven Business Model<br />
 Four Questions That Will Define Your Company Hardcover<br />
 by Karan Girotra (and Serguei Netessine)<br />
I have an edifying conversation with Karan about business models. I discover that understanding risk is a key component to growing a business. But how do you build with risk factored in. I discover that id you play your cards right it&#8217;s a win-win for almost any sized business. We talk about how many different types of risk there are and how to address them in innovative and risk aware strategies.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>41:51</itunes:duration>
	</item>
		<item>
		<title>Maximize Your Closing Potential</title>
		<link>https://www.businessbooktalk.com/maximize-your-closing-potential/</link>
					<comments>https://www.businessbooktalk.com/maximize-your-closing-potential/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 15 Sep 2014 08:00:10 +0000</pubDate>
				<category><![CDATA[Recommended Listen]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://192.185.169.10/~bgarlick/businessbooktalk.com/?p=35</guid>

					<description><![CDATA[Pick Up the Damn Phone! How People, Not Technology, Seal the Deal by Joanne S. Black You can be doing all sorts of great marketing, but until you pick up the phone and connect your sales will never be as effective. I talk with Joanne and we dive into the new/old approach that top sales&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/maximize-your-closing-potential/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/194-S5-Pick_Up_the_Damn_Phone.mp3" length="30724236" type="audio/mpeg" />

				<itunes:subtitle>Pick Up the Damn Phone! How People, Not Technology, Seal the Deal by Joanne S. Black You can be doing all sorts of great marketing, but until you pick up the phone and connect your sales will never be as effective.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://192.185.169.10/~bgarlick/businessbooktalk.com/wp-content/uploads/2014/10/Pick-Up-the-Damn-Phone.jpg"></a>Pick Up the Damn Phone!<br />
 How People, Not Technology, Seal the Deal<br />
 by Joanne S. Black<br />
You can be doing all sorts of great marketing, but until you pick up the phone and connect your sales will never be as effective. I talk with Joanne and we dive into the new/old approach that top sales teams are adopting. It all boils down to connecting with people and the best way to do that is through a phone call. Referrals, appointment setting and of course closing has always been more effective than passive marketing. We discover some interesting techniques and approaches to sales that augment your online and direct marketing campaigns.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>42:38</itunes:duration>
	</item>
		<item>
		<title>Selling to a Highly Informed Market</title>
		<link>https://www.businessbooktalk.com/selling-to-a-highly-informed-market/</link>
					<comments>https://www.businessbooktalk.com/selling-to-a-highly-informed-market/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 08 Sep 2014 03:55:00 +0000</pubDate>
				<category><![CDATA[Recommended Listen]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://192.185.169.10/~bgarlick/businessbooktalk.com/?p=32</guid>

					<description><![CDATA[Sales Actualization Outselling the Internet By Dennis O&#8217;Neil A fun talk about the predicament that a lot of sales professionals face these days. Extinction is a very real threat and one of the only ways to not become a forgotten figure in your company is to understand that the internet is a great way to&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/selling-to-a-highly-informed-market/feed/</wfw:commentRss>
			<slash:comments>6</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/193-S5-Sales-Actualization.mp3" length="33734272" type="audio/mpeg" />

				<itunes:subtitle>Sales Actualization Outselling the Internet By Dennis O’Neil A fun talk about the predicament that a lot of sales professionals face these days. Extinction is a very real threat and one of the only ways to not become a forgotten figure in your company ...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://192.185.169.10/~bgarlick/businessbooktalk.com/wp-content/uploads/2014/10/Sales-Actualization.jpg"></a>Sales Actualization<br />
Outselling the Internet<br />
By Dennis O&#8217;Neil<br />
A fun talk about the predicament that a lot of sales professionals face these days. Extinction is a very real threat and one of the only ways to not become a forgotten figure in your company is to understand that the internet is a great way to improve your sales numbers.<br />
Now here&#8217;s the tough part. You are probably &#8220;way off base&#8221; when it comes to sales strategy and the new customer. If you are a sales professional or manage a sales team then this book could make you a lot of money.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>46:47</itunes:duration>
	</item>
		<item>
		<title>The Art of Effective Influence</title>
		<link>https://www.businessbooktalk.com/the-art-of-effective-influence/</link>
					<comments>https://www.businessbooktalk.com/the-art-of-effective-influence/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 01 Sep 2014 08:00:58 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://192.185.169.10/~bgarlick/businessbooktalk.com/?p=28</guid>

					<description><![CDATA[Consiglieri Leading From the Shadows By Richard Hytner The number one position in a company is often a place that many aspire to but few gain and with this book we learn that the adviser for that position is often overlooked. We discover that by helping the ones in the hot-seat if often a better&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/the-art-of-effective-influence/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/190-Consiglieri.mp3" length="24100957" type="audio/mpeg" />

				<itunes:subtitle>Consiglieri Leading From the Shadows By Richard Hytner The number one position in a company is often a place that many aspire to but few gain and with this book we learn that the adviser for that position is often overlooked.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://192.185.169.10/~bgarlick/businessbooktalk.com/wp-content/uploads/2014/10/Consiglieri.jpg"></a>Consiglieri<br />
 Leading From the Shadows<br />
 By Richard Hytner<br />
The number one position in a company is often a place that many aspire to but few gain and with this book we learn that the adviser for that position is often overlooked. We discover that by helping the ones in the hot-seat if often a better position to help steer an organization. Are you a &#8220;C&#8221; and if yes how do you get an organization to recognize and reward that position. We dig into the concept of the Consiglieri and discover how to find, empower and enlist them. If you are a leader or a helper of leaders this book is a must read. Learn how to grow your position as an influencer and help the leaders above you grow and prosper.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>33:26</itunes:duration>
	</item>
		<item>
		<title>Using Big Data to Grow a Company</title>
		<link>https://www.businessbooktalk.com/using-big-data-to-grow-a-company/</link>
					<comments>https://www.businessbooktalk.com/using-big-data-to-grow-a-company/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 25 Aug 2014 23:05:36 +0000</pubDate>
				<category><![CDATA[Accounting]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=170</guid>

					<description><![CDATA[The Decoded Company Know Your Talent Better Than You Know Your Customers by Leerom Segal and Aaron Goldstein Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual news-feeds. At most workplaces, it&#8217;s still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/using-big-data-to-grow-a-company/feed/</wfw:commentRss>
			<slash:comments>3</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/192-S5-The_Decoded_Company.mp3" length="34496894" type="audio/mpeg" />

				<itunes:subtitle>The Decoded Company Know Your Talent Better Than You Know Your Customers by Leerom Segal and Aaron Goldstein Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual news-feeds.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Decoded-Company.jpg"></a>The Decoded Company<br />
 Know Your Talent Better Than You Know Your Customers<br />
 by Leerom Segal and Aaron Goldstein<br />
Google amazes us by generating answers before we’ve even finished asking a question. Facebook curates our uniquely individual news-feeds. At most workplaces, it&#8217;s still one-size-fits-all policies, processes, and tools.<br />
Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>47:53</itunes:duration>
	</item>
		<item>
		<title>Make Waves Not War</title>
		<link>https://www.businessbooktalk.com/make-waves-not-war/</link>
					<comments>https://www.businessbooktalk.com/make-waves-not-war/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 18 Aug 2014 23:10:58 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=176</guid>

					<description><![CDATA[Make Waves Be the One to Start Change at Work and in Life by Patti Johnson For many of us making waves has a negative connotation but this book will flip that thinking 180 degrees. Power motivating learning is found in this book and if you plan to make change or want to help others&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/make-waves-not-war/feed/</wfw:commentRss>
			<slash:comments>6</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/001-Your_Marketing_Sucks.mp3" length="8015745" type="audio/mpeg" />

				<itunes:subtitle>Make Waves Be the One to Start Change at Work and in Life by Patti Johnson For many of us making waves has a negative connotation but this book will flip that thinking 180 degrees. Power motivating learning is found in this book and if you plan to make...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Making_Waves.jpg"></a>Make Waves<br />
 Be the One to Start Change at Work and in Life<br />
 by Patti Johnson<br />
For many of us making waves has a negative connotation but this book will flip that thinking 180 degrees. Power motivating learning is found in this book and if you plan to make change or want to help others make change this book as all the answers. I find out how to make myself aware of my personal waves and how to guide and build that wave into a viable and functioning goal for myself and those around me.<br />
The book covers the how to&#8217;s of wave strategy but it goes a step further and provides many interviews that feature people who used this technique to make fundamental changes in large organizations but also it covers stories of mow people within small organizations have done amazing things.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>13:18</itunes:duration>
	</item>
		<item>
		<title>Life After School Just Got a Whole Lot Clearer</title>
		<link>https://www.businessbooktalk.com/life-after-school-just-got-a-whole-lot-clearer/</link>
					<comments>https://www.businessbooktalk.com/life-after-school-just-got-a-whole-lot-clearer/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 11 Aug 2014 23:13:25 +0000</pubDate>
				<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=179</guid>

					<description><![CDATA[The Bigs The Secrets Nobody Tells Students and Young Professionals About How to Find a Great Job, Do a Great Job, Be a Leader, Start a Business, Stay Out of Trouble, and Live A Happy Life by Ben Carpenter A book for students and the parents of said students on the things they need to&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/life-after-school-just-got-a-whole-lot-clearer/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/189-The_Bigs.mp3" length="28205680" type="audio/mpeg" />

				<itunes:subtitle>The Bigs The Secrets Nobody Tells Students and Young Professionals About How to Find a Great Job, Do a Great Job, Be a Leader, Start a Business, Stay Out of Trouble, and Live A Happy Life by Ben Carpenter A book for students and the parents of said stu...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/The-Bigs.jpg"></a>The Bigs<br />
 The Secrets Nobody Tells Students and Young Professionals About<br />
How to Find a Great Job, Do a Great Job, Be a Leader, Start a Business, Stay Out of Trouble, and Live A Happy Life<br />
 by Ben Carpenter<br />
A book for students and the parents of said students on the things they need to be doing right now to get ready to excel in life. I would consider this a must read book for people who are interested in a roadmap for the young job seeker and even for those that are looking at a career shift.<br />
There are no magic formulas in this book but if you take this advice and run with it the results might feel magical. The advice come from a father that wanted his doughtier to know what to do before she was thrust into the real world. The world that no university program covers. In short this book is a roadmap for young people who want an honest and forthright introduction to life.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>39:08</itunes:duration>
	</item>
		<item>
		<title>Selling is a Sticky Business</title>
		<link>https://www.businessbooktalk.com/selling-is-a-sticky-business/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 04 Aug 2014 23:15:57 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=182</guid>

					<description><![CDATA[Duct Tape Selling Think Like a Marketer—Sell Like a Superstar by John Jantsch For those of you who have not read any of John&#8217;s books you are in for a treat. This book does not mess around and after reading it you will have a very long &#8220;to do&#8221; list. As with this book&#8217;s content&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/188-Duct_Tape_Selling.mp3" length="22863298" type="audio/mpeg" />

				<itunes:subtitle>Duct Tape Selling Think Like a Marketer—Sell Like a Superstar by John Jantsch For those of you who have not read any of John’s books you are in for a treat. This book does not mess around and after reading it you will have a very long “to do” list.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Duct-Tape-Selling.jpg"></a>Duct Tape Selling<br />
Think Like a Marketer—Sell Like a Superstar<br />
by John Jantsch<br />
For those of you who have not read any of John&#8217;s books you are in for a treat. This book does not mess around and after reading it you will have a very long &#8220;to do&#8221; list. As with this book&#8217;s content John is an &#8220;in the trenches&#8221; teacher so we get started with some tough questions. Yes it&#8217;s about selling but it&#8217;s also about relationship building and how social can play a major part in the way you get to know people. Even though the book is focused on small/medium business owners the depth and insight is applicable to any size organization.<br />
So if you want to know how to sell and effectively build and manage a sales team, look no further. Expect your copy to be right on your desk as a permanent feature because you will be referencing it from now on.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>31:43</itunes:duration>
	</item>
		<item>
		<title>Andrea Coville &#8211; Making Your Message Noticeable</title>
		<link>https://www.businessbooktalk.com/making-your-message-noticeable/</link>
					<comments>https://www.businessbooktalk.com/making-your-message-noticeable/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 28 Jul 2014 23:18:17 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=185</guid>

					<description><![CDATA[Relevance The Power to Change Minds and Behavior and Stay Ahead of the Competition by Andrea Coville Today it&#8217;s not about what you say, it&#8217;s about who would get value from what you say. As the book title says it&#8217;s allows about relevance and in today’s super social market you are either relevant and “shared”&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/making-your-message-noticeable/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/187-Relavence.mp3" length="28067110" type="audio/mpeg" />

				<itunes:subtitle>Relevance The Power to Change Minds and Behavior and Stay Ahead of the Competition by Andrea Coville Today it’s not about what you say, it’s about who would get value from what you say. As the book title says it’s allows about relevance and in today’s ...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Relevance.jpg"></a>Relevance<br />
 The Power to Change Minds and Behavior and Stay Ahead of the Competition<br />
 by Andrea Coville<br />
Today it&#8217;s not about what you say, it&#8217;s about who would get value from what you say. As the book title says it&#8217;s allows about relevance and in today’s super social market you are either relevant and “shared” or you are nothing.<br />
The book dives deep into how relevance works and then moves forward with sections that will help business people understand how to become more relevant to their existing and future clients. It&#8217;s not simple to do but it&#8217;s a lot easier with the road-map and insights found in this book. This book is an eye opener for anyone who is trying to communicate to a specific audience and needs to be heard.<br />
<a href="https://www.youtube.com/watch?v=a11wlngpuSY" target="_blank">Link to video about how to pirate a bog.</a><br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>38:57</itunes:duration>
	</item>
		<item>
		<title>A Master Class in Lead Generation</title>
		<link>https://www.businessbooktalk.com/a-master-class-in-lead-generation/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 21 Jul 2014 23:23:09 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=188</guid>

					<description><![CDATA[The New Rules of Lead Generation Proven Strategies to Maximize Marketing ROI By David T. Scott Marketing and lead generation for a large organization isn&#8217;t easy and this book tackles the tough questions you will run into. Sales and marketing are changing rapidly and you need to be using as many tools as possible to&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/186-New_Rules_Lead_Generation.mp3" length="28354889" type="audio/mpeg" />

				<itunes:subtitle>The New Rules of Lead Generation Proven Strategies to Maximize Marketing ROI By David T. Scott Marketing and lead generation for a large organization isn’t easy and this book tackles the tough questions you will run into.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/New-Rules-of-Lead-Generation.jpg"></a>The New Rules of Lead Generation<br />
Proven Strategies to Maximize Marketing ROI<br />
By David T. Scott<br />
Marketing and lead generation for a large organization isn&#8217;t easy and this book tackles the tough questions you will run into. Sales and marketing are changing rapidly and you need to be using as many tools as possible to maximize results today, tomorrow and beyond.<br />
This book covers all aspects of marketing from the basics to advanced tactics that cover almost every marketing deal available today. David&#8217;s clear approach to his work is reflected in the books information and it&#8217;s an easy and informative read. Find out how you can get more by analyzing all your sales tools and implements a verity of emerging tactics.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>39:20</itunes:duration>
	</item>
		<item>
		<title>There’s More to Work, Than Just Work</title>
		<link>https://www.businessbooktalk.com/theres-more-to-work-than-just-work/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 14 Jul 2014 23:28:25 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=191</guid>

					<description><![CDATA[Making Your Work Work How to Build a System of Profound Knowledge By Jan Gillett Jan talks about an amazing process that he learnt from his mentor Dr W Edwards Deming. In short it is a system that can revolutionize how you manage a team, company or any process within that company. It’s all about&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/185-Making_Your_Work_Work.mp3" length="37579727" type="audio/mpeg" />

				<itunes:subtitle>Making Your Work Work How to Build a System of Profound Knowledge By Jan Gillett Jan talks about an amazing process that he learnt from his mentor Dr W Edwards Deming. In short it is a system that can revolutionize how you manage a team,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Making-Your-Work-Work.jpg"></a>Making Your Work Work <br />
How to Build a System of Profound Knowledge<br />
By Jan Gillett<br />
Jan talks about an amazing process that he learnt from his mentor Dr W Edwards Deming. In short it is a system that can revolutionize how you manage a team, company or any process within that company. It’s all about setting up a simple but continuous self checking process that can be attached to a simple task or a massive multinational project.<br />
This system isn’t new so it has been tried and tested for years. The discussion is fascinating and Jan breaks down how this simple system can be built, maintained and shared within any sized company.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>52:10</itunes:duration>
	</item>
		<item>
		<title>Don’t Be Blindsided by Yourself</title>
		<link>https://www.businessbooktalk.com/dont-be-blindsided-by-yourself/</link>
					<comments>https://www.businessbooktalk.com/dont-be-blindsided-by-yourself/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 07 Jul 2014 23:32:02 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=194</guid>

					<description><![CDATA[Leadership Blind-spots How Successful Leaders Identify and Overcome the Weaknesses that Matter by Robert Bruce Shaw Blind spots can be deadly in traffic, but what about a board meeting? This book looks at what leaders should be looking for and why. Getting blindsided in a meeting with no idea of why it happened is a&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/dont-be-blindsided-by-yourself/feed/</wfw:commentRss>
			<slash:comments>7</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/184-Leadership_Blindspots.mp3" length="23240245" type="audio/mpeg" />

				<itunes:subtitle>Leadership Blind-spots How Successful Leaders Identify and Overcome the Weaknesses that Matter by Robert Bruce Shaw Blind spots can be deadly in traffic, but what about a board meeting? This book looks at what leaders should be looking for and why.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Leadership-Blidspots.jpg"></a>Leadership Blind-spots<br />
How Successful Leaders Identify and Overcome the Weaknesses that Matter<br />
by Robert Bruce Shaw<br />
Blind spots can be deadly in traffic, but what about a board meeting? This book looks at what leaders should be looking for and why. Getting blindsided in a meeting with no idea of why it happened is a terrible situation to have to overcome. This book shows leaders how to discover their own blind-spots, decide what to do with them and work out strategies.<br />
If they discover their blind spots are actually essential in the job they are doing then there is a solution for that to. Sound confusing, but this well organized step by step book has the potential to help anyone regardless of what level of management they are in.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>32:15</itunes:duration>
	</item>
		<item>
		<title>Supercharge your Small Business with One Word</title>
		<link>https://www.businessbooktalk.com/supercharge-your-small-business-with-one-word/</link>
					<comments>https://www.businessbooktalk.com/supercharge-your-small-business-with-one-word/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 30 Jun 2014 23:33:58 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=197</guid>

					<description><![CDATA[Making Money Is Killing Your Business How to Build a Business You&#8217;ll Love and Have a Life Too By Chuck Blakeman Chuck is back and this time with his ground breaking book that gets the small business owner to face put to some basics facts. We discover the power of &#8220;Why&#8221; and how it will&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/supercharge-your-small-business-with-one-word/feed/</wfw:commentRss>
			<slash:comments>8</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/183-Making_Money_Killing_Your_Business.mp3" length="27493090" type="audio/mpeg" />

				<itunes:subtitle>Making Money Is Killing Your Business How to Build a Business You’ll Love and Have a Life Too By Chuck Blakeman Chuck is back and this time with his ground breaking book that gets the small business owner to face put to some basics facts.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Making-Money-is-Killing-Your-Business.jpg"></a>Making Money Is Killing Your Business<br />
How to Build a Business You&#8217;ll Love and Have a Life Too<br />
By Chuck Blakeman<br />
Chuck is back and this time with his ground breaking book that gets the small business owner to face put to some basics facts. We discover the power of &#8220;Why&#8221; and how it will transform your business and your life.<br />
Chuck has a depth, energy, insight and his positive attitude is infectious. He talks about building business that can set you free to do more in less time and feel satisfied to boot.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>38:09</itunes:duration>
	</item>
		<item>
		<title>Jay Papasan &#8211; All It Takes is One Thing</title>
		<link>https://www.businessbooktalk.com/gary-keller-all-it-takes-is-one-thing/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Sun, 29 Jun 2014 17:38:03 +0000</pubDate>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Motivation]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=641</guid>

					<description><![CDATA[The ONE Thing The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller, Jay Papasan The ONE Thing has made more than 200 appearances on national bestseller lists, including #1 Wall Street Journal, New York Times, and USA Today. It won 12 book awards, has been translated into 24 languages, chosen as one of the&#8230;]]></description>
		
		
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				<itunes:subtitle>The ONE Thing The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller, Jay Papasan The ONE Thing has made more than 200 appearances on national bestseller lists, including #1 Wall Street Journal, New York Times, and USA Today.</itunes:subtitle>
		<itunes:summary><![CDATA[<br />
The ONE Thing <br />
The Surprisingly Simple Truth Behind Extraordinary Results<br />
by Gary Keller, Jay Papasan<br />
The ONE Thing has made more than 200 appearances on national bestseller lists, including #1 Wall Street Journal, New York Times, and USA Today. It won 12 book awards, has been translated into 24 languages, chosen as one of the Top 5 Business Books of 2013 by Hudson’s Booksellers and one of Top 30 Business Books of 2013 by Executive Book Summaries. People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales.<br />
Churches are conducting classes and recommending from the pulpit. By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.<br />
You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what’s the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions―and lots of stress. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends. Get this book.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>25:26</itunes:duration>
	</item>
		<item>
		<title>Top Advice for Aspiring Leaders</title>
		<link>https://www.businessbooktalk.com/top-advice-for-aspiring-leaders/</link>
					<comments>https://www.businessbooktalk.com/top-advice-for-aspiring-leaders/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 23 Jun 2014 23:36:46 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=200</guid>

					<description><![CDATA[The Case of the Missing Cutlery A Leadership Course for the Rising Star by Kevin Allen The &#8220;modern day Don Draper&#8221; is back on the show. This time with a fun short but fascinating book on leadership. We chat about the effect leadership has on a person and simple steps it takes to keep your&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/top-advice-for-aspiring-leaders/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
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				<itunes:subtitle>The Case of the Missing Cutlery A Leadership Course for the Rising Star by Kevin Allen The “modern day Don Draper” is back on the show. This time with a fun short but fascinating book on leadership. We chat about the effect leadership has on a person a...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Case-of-the-Missing-Cutlery.jpg"></a>The Case of the Missing Cutlery<br />
A Leadership Course for the Rising Star<br />
by Kevin Allen<br />
The &#8220;modern day Don Draper&#8221; is back on the show. This time with a fun short but fascinating book on leadership. We chat about the effect leadership has on a person and simple steps it takes to keep your leadership working for you. He explains the meaning of the &#8220;alan key&#8221; diagram and it&#8217;s relevance. We talk about the power of the human experience and how curiosity and empathy are things that can&#8217;t be learnt.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>23:08</itunes:duration>
	</item>
		<item>
		<title>Redefining Investor Risk Strategy</title>
		<link>https://www.businessbooktalk.com/redefining-investor-risk-strategy/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 16 Jun 2014 23:38:41 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Investment]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=203</guid>

					<description><![CDATA[The Safe Investor How to Make Your Money Grow in a Volatile Global Economy by Tim McCarthy We have an affable and very informative chat about the world of investing. Tim gives me some amazing advice about what to look for and how to manage portfolios and time. If you have invested or have an&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/181-Safe_Investing.mp3" length="31321462" type="audio/mpeg" />

				<itunes:subtitle>The Safe Investor How to Make Your Money Grow in a Volatile Global Economy by Tim McCarthy We have an affable and very informative chat about the world of investing. Tim gives me some amazing advice about what to look for and how to manage portfolios a...</itunes:subtitle>
		<itunes:summary><![CDATA[T<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Safe-Investor.jpg"></a>he Safe Investor<br />
How to Make Your Money Grow in a Volatile Global Economy<br />
by Tim McCarthy<br />
We have an affable and very informative chat about the world of investing. Tim gives me some amazing advice about what to look for and how to manage portfolios and time. If you have invested or have an investment manager helping you with your investments then I would highly recommend this book. We cover emerging markets and global opportunities that North Americans are missing out on. We chat about the real meaning of the words used in the industry like, Long Term Investing, Greed and Investment Fear. So join us in an eye opening discussion that will help you maximize your portfolio&#8217;s potential and mitigate a lot of the risk. Tim is also providing new content and links at the books support website. http://timmccarthy.com/<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>43:28</itunes:duration>
	</item>
		<item>
		<title>Straight Talk for Dreamers</title>
		<link>https://www.businessbooktalk.com/straight-talk-for-dreamers/</link>
					<comments>https://www.businessbooktalk.com/straight-talk-for-dreamers/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 09 Jun 2014 23:42:14 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=207</guid>

					<description><![CDATA[The Risk Advantage Embracing the Entrepreneur’s Unexpected Edge by Tom Panaggio &#160; Don’t get stuck on your dream you can always change it up. Make something happen is a great battle cry, but why is it? Find out how change can make you a better leader and how the people who copy you are participating&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/straight-talk-for-dreamers/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/179-Risk_Advantage.mp3" length="32590139" type="audio/mpeg" />

				<itunes:subtitle>The Risk Advantage Embracing the Entrepreneur’s Unexpected Edge by Tom Panaggio   Don’t get stuck on your dream you can always change it up. Make something happen is a great battle cry, but why is it? Find out how change can make you a better leader an...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/06/The-Risk-Advantage.jpg"></a>The Risk Advantage<br />
Embracing the Entrepreneur’s Unexpected Edge<br />
by Tom Panaggio<br />
&nbsp;<br />
Don’t get stuck on your dream you can always change it up. Make something happen is a great battle cry, but why is it? Find out how change can make you a better leader and how the people who copy you are participating in a loosing battle.<br />
Learn how risk can be your best friend if you know how to us fit to our advantage. It’s ok to fail, so get over it and get into making your business a powerhouse that has a strong trajectory.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>45:14</itunes:duration>
	</item>
		<item>
		<title>How to be an Entrepreneur with Heart</title>
		<link>https://www.businessbooktalk.com/how-to-be-an-entrepreneur-with-heart/</link>
					<comments>https://www.businessbooktalk.com/how-to-be-an-entrepreneur-with-heart/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 02 Jun 2014 23:44:44 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=210</guid>

					<description><![CDATA[The NICE Reboot A Guide to Becoming a Better Female Entrepreneur by Penina Rybak My chat with Penina is full of great insights and advice just like her book. She is passionate about teaching and sharing her knowledge which shows up throughout the book and our conversation. This step-by-step style book talks to the female&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/how-to-be-an-entrepreneur-with-heart/feed/</wfw:commentRss>
			<slash:comments>5</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/178-The_NICE_Reboot.mp3" length="28705948" type="audio/mpeg" />

				<itunes:subtitle>The NICE Reboot A Guide to Becoming a Better Female Entrepreneur by Penina Rybak My chat with Penina is full of great insights and advice just like her book. She is passionate about teaching and sharing her knowledge which shows up throughout the book ...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/nice-reboot.jpg"></a>The NICE Reboot<br />
A Guide to Becoming a Better Female Entrepreneur<br />
by Penina Rybak<br />
My chat with Penina is full of great insights and advice just like her book. She is passionate about teaching and sharing her knowledge which shows up throughout the book and our conversation. This step-by-step style book talks to the female entrepreneur and shows them a roadmap to success.<br />
Not only are the stories and information motivational but also the amount of reference links and material is a bit overwhelming at time. It is a book to read, and then read again, when a particular challenge his encountered. For anyone who feels the pull of the entrepreneurial sprit in them, this book is a must read regardless if your male or female.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>39:50</itunes:duration>
	</item>
		<item>
		<title>Getting Out of Your Business in Time</title>
		<link>https://www.businessbooktalk.com/getting-out-of-your-business-in-time/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Wed, 28 May 2014 15:27:59 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Investment]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=235</guid>

					<description><![CDATA[Early Exits Exit Strategies for Entrepreneurs and Angel Investors By Basil Peters If you are an angel investor, or would like to work with one, then this book is for you. David Greer and I chat about the business of investing and how the landscape is changing. This ground-breaking book is changing the way people&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/020-Early_Exits.mp3" length="21753032" type="audio/mpeg" />

				<itunes:subtitle>Early Exits Exit Strategies for Entrepreneurs and Angel Investors By Basil Peters If you are an angel investor, or would like to work with one, then this book is for you. David Greer and I chat about the business of investing and how the landscape is c...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Early-Exits.jpg"></a>Early Exits<br />
 Exit Strategies for Entrepreneurs and Angel Investors<br />
 By Basil Peters<br />
If you are an angel investor, or would like to work with one, then this book is for you. David Greer and I chat about the business of investing and how the landscape is changing. This ground-breaking book is changing the way people think about angel investing and is widening the gap between angel investors and venture capitalists.<br />
Exits are the least understood part of investing and entrepreneurship. Very little has been written about exits &#8211; the emphasis is usually on starting, financing and growing technology companies.<br />
This book is about the large number of other exits &#8211; the ones that are not driven by the VCs. Exit opportunities have changed dramatically in the past few years. Today, it&#8217;s more likely that a company will be sold without ever having an investment from a venture capitalist. The largest number of exit transactions today are in the under $30-million valuation range. These exits are often completed when companies are only two or three years from startup. The goal of this book is to help entrepreneurs and angel investors have more successful, more frequent and more profitable exits.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>18:06</itunes:duration>
	</item>
		<item>
		<title>Overcoming Chaos by Powering Through It</title>
		<link>https://www.businessbooktalk.com/overcoming-chaos-by-powering-through-it/</link>
					<comments>https://www.businessbooktalk.com/overcoming-chaos-by-powering-through-it/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 26 May 2014 23:48:48 +0000</pubDate>
				<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=216</guid>

					<description><![CDATA[Embrace the Chaos How India Taught Me to Stop Over thinking and Start Living by Bob Miglani In this book Bob and I talk about working in a world wear chaos does not effect you. It’s not a world devoid of chaos, it’s a world where you have overcome the worries associated with the chaos.&#8230;]]></description>
		
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			<slash:comments>3</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/176-Embrace_the_Chaos.mp3" length="31086274" type="audio/mpeg" />

				<itunes:subtitle>Embrace the Chaos How India Taught Me to Stop Over thinking and Start Living by Bob Miglani In this book Bob and I talk about working in a world wear chaos does not effect you. It’s not a world devoid of chaos,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Embrace-the-Chaos.jpg"></a>Embrace the Chaos<br />
How India Taught Me to Stop Over thinking and Start Living<br />
by Bob Miglani<br />
In this book Bob and I talk about working in a world wear chaos does not effect you. It’s not a world devoid of chaos, it’s a world where you have overcome the worries associated with the chaos. This book is a eerie of stores with powerful lessons in them. Weather it’s making yourself move, from his experience of catching a bus in India by running and jumping on to freeing your mind to work more efficiently in other stories. It’s a fast read and with the interesting stories throughout the book it makes for a fun read too. As bob says, “Keep moving forward and the small details and problems will work itself out in the long run”.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>43:07</itunes:duration>
	</item>
		<item>
		<title>Changing the World in a Very Special Way</title>
		<link>https://www.businessbooktalk.com/changing-the-world-in-a-very-special-way/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 26 May 2014 23:46:38 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=213</guid>

					<description><![CDATA[The Evolution of a Corporate Idealist When Girl Meets Oil Hardcover by Christine Bader In my talk with Christine I discover how a person on the inside is effecting the social responsibilities of mega corporations in the resource industry. It’s a fascinating journey into the mindset of a person who wants to understand and change&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/177-The_Evolution_Corporate_Idealist.mp3" length="34959468" type="audio/mpeg" />

				<itunes:subtitle>The Evolution of a Corporate Idealist When Girl Meets Oil Hardcover by Christine Bader In my talk with Christine I discover how a person on the inside is effecting the social responsibilities of mega corporations in the resource industry.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Evolution-Corporate-Idealist.jpg"></a>The Evolution of a Corporate Idealist<br />
When Girl Meets Oil Hardcover<br />
by Christine Bader<br />
In my talk with Christine I discover how a person on the inside is effecting the social responsibilities of mega corporations in the resource industry. It’s a fascinating journey into the mindset of a person who wants to understand and change the way accountability is perceived and executed in a large organization. How can we help make this a reality and how can we help change the direction of organizations that take years to make decisions, not out of malicious intent but just because they’re that big. Christine’s passion is captured in her compelling story as she works her way into the heart of the organizations and helps make meaningful change happen.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>48:31</itunes:duration>
	</item>
		<item>
		<title>Master the Secret of Efficiency by Using “Flow”</title>
		<link>https://www.businessbooktalk.com/master-the-secret-of-efficiency-by-using-flow/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 12 May 2014 23:51:04 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=219</guid>

					<description><![CDATA[The Rise of Superman Decoding the Science of Ultimate Human Performance by Steven Kotler Ever have several hours disappear and you just blasted through the work that needed to get done? Welcome the the “Flow”. This book shows you what to look for and then teaches you how to recognize and master your ability to&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/175-The_Rise_of_Superman.mp3" length="28057220" type="audio/mpeg" />

				<itunes:subtitle>The Rise of Superman Decoding the Science of Ultimate Human Performance by Steven Kotler Ever have several hours disappear and you just blasted through the work that needed to get done? Welcome the the “Flow”.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Rise-of-Superman.jpg"></a>The Rise of Superman<br />
Decoding the Science of Ultimate Human Performance<br />
by Steven Kotler<br />
Ever have several hours disappear and you just blasted through the work that needed to get done? Welcome the the “Flow”. This book shows you what to look for and then teaches you how to recognize and master your ability to get into the “flow”. If you read any book for business this year read this one.<br />
We actually get into the flow during the show and blast through a ton of content and deep learning about this amazing phenomenon in just under 38 minutes. You might already be a “Flow Master” and not even know it!<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>38:56</itunes:duration>
	</item>
		<item>
		<title>Does Your Coworker Act Like a Psychopath?</title>
		<link>https://www.businessbooktalk.com/does-your-coworker-act-like-a-psychopath/</link>
					<comments>https://www.businessbooktalk.com/does-your-coworker-act-like-a-psychopath/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 05 May 2014 17:05:14 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Self Improvement]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=228</guid>

					<description><![CDATA[Almost a Psychopath Do I (or Does Someone I Know) Have a Problem with Manipulation and Lack of Empathy? Authors: Ronald Schouten and James Silver It’s a chilling thought to think that you may have a psychopath in your business. Not a “Dexter” style Psychopath but a borderline person who manipulates and abuses trust. How&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/does-your-coworker-act-like-a-psychopath/feed/</wfw:commentRss>
			<slash:comments>4</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/106-Almost_a_Psychopath.mp3" length="30559426" type="audio/mpeg" />

				<itunes:subtitle>Almost a Psychopath Do I (or Does Someone I Know) Have a Problem with Manipulation and Lack of Empathy? Authors: Ronald Schouten and James Silver It’s a chilling thought to think that you may have a psychopath in your business.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/11/Almost-a-Psychopath-2.jpg"></a>Almost a Psychopath<br />
 Do I (or Does Someone I Know) Have a Problem with Manipulation and Lack of Empathy?<br />
 Authors: Ronald Schouten and James Silver<br />
It’s a chilling thought to think that you may have a psychopath in your business. Not a “Dexter” style Psychopath but a borderline person who manipulates and abuses trust. How can you tell if a person has a semi-psychopathic bent to them?<br />
We talk about how to spot and deal with a person who has psychopathic tendencies in the workplace. I learn some fascinating things about this phenomena and a bit of the history behind the test to determine if you are a psychopath.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>31:48</itunes:duration>
	</item>
		<item>
		<title>Bringing Home Some Social Bacon</title>
		<link>https://www.businessbooktalk.com/bringing-home-some-social-bacon/</link>
					<comments>https://www.businessbooktalk.com/bringing-home-some-social-bacon/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Mon, 28 Apr 2014 16:35:19 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=263</guid>

					<description><![CDATA[It’s Not About You, It’s About Bacon Relationship Marketing in a Social Media World by: Brian Basilico I chat with Brian and we have a great time digging up some awesome social media strategy. What happens when Bacon becomes part of your social media strategy and brand. He then turns it around and shows why&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/bringing-home-some-social-bacon/feed/</wfw:commentRss>
			<slash:comments>3</slash:comments>
		
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				<itunes:subtitle>It’s Not About You, It’s About Bacon Relationship Marketing in a Social Media World by: Brian Basilico I chat with Brian and we have a great time digging up some awesome social media strategy. What happens when Bacon becomes part of your social media s...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2014/12/Its-Not-About-You-its-About-Bacon.jpg"></a>It’s Not About You, It’s About Bacon<br />
 Relationship Marketing in a Social Media World<br />
 by: Brian Basilico<br />
I chat with Brian and we have a great time digging up some awesome social media strategy. What happens when Bacon becomes part of your social media strategy and brand. He then turns it around and shows why bacon is more of a metaphor. His book is full of great advice and helps you get your head around the potential of social media as a communication tool. This book has a lot of old school advice supercharged with well thought-out social media strategy. Listen to the show and learn more about what to do with your social media and more importantly why you should be doing it.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>40:27</itunes:duration>
	</item>
		<item>
		<title>Mike Figliuolo &#8211; One Piece of Paper &#8220;To Rule Them All&#8221;</title>
		<link>https://www.businessbooktalk.com/mike-figliuolo-one-piece-of-paper-to-rule-them-all/</link>
					<comments>https://www.businessbooktalk.com/mike-figliuolo-one-piece-of-paper-to-rule-them-all/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Sun, 13 Apr 2014 14:15:23 +0000</pubDate>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Recommended Listen]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=370</guid>

					<description><![CDATA[One Piece of Paper he Simple Approach to Powerful, Personal Leadership by Mike Figliuolo A robust, authentic model for creating and clearly articulating a personal leadership philosophy Based on leadership expert Mike Figliuolo&#8217;s popular &#8220;Leadership Maxims&#8221; training course, One Piece of Paper teaches decisive, effective leadership by taking a holistic approach to defining one&#8217;s personal leadership&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/mike-figliuolo-one-piece-of-paper-to-rule-them-all/feed/</wfw:commentRss>
			<slash:comments>13</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/One_Piece_of_Paper.mp3" length="23626373" type="audio/mpeg" />

				<itunes:subtitle>One Piece of Paper he Simple Approach to Powerful, Personal Leadership by Mike Figliuolo A robust, authentic model for creating and clearly articulating a personal leadership philosophy Based on leadership expert Mike Figliuolo’s popular “Leadership Ma...</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/04/One-Piece-of-Paper.jpg"></a>One Piece of Paper<br />
 he Simple Approach to Powerful, Personal Leadership<br />
 by Mike Figliuolo<br />
A robust, authentic model for creating and clearly articulating a personal leadership philosophy Based on leadership expert Mike Figliuolo&#8217;s popular &#8220;Leadership Maxims&#8221; training course, One Piece of Paper teaches decisive, effective leadership by taking a holistic approach to defining one&#8217;s personal leadership philosophy. Through a series of simple questions, readers will create a living document that communicates their values, passions, goals and standards to others, maximizing their leadership potential.<br />
<br />
* Outlines a clear approach for identifying a concise and meaningful set of personal leadership maxims by which leaders can live their lives<br />
* Explains and applies four basic aspects of leadership: Leading yourself, leading the thinking, leading your people, and leading a balanced life<br />
* Generates a foundational document that serves as a touchstone for leaders and their teams<br />
<br />
Simple, applicable, and without pretense, One Piece of Paper provides a model for real leadership in the real world.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>32:35</itunes:duration>
	</item>
		<item>
		<title>BJ Mendelson &#8211; Let&#8217;s Honestly Talk About Social BS</title>
		<link>https://www.businessbooktalk.com/bj-mendelson-lets-honestly-talk-about-social-bs/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Sun, 06 Apr 2014 14:24:33 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New thinking]]></category>
		<category><![CDATA[Social Media]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=474</guid>

					<description><![CDATA[Social Media Is Bullshit by B.J. Mendelson A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the&#8230;]]></description>
		
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/147-Social_Media_is_Bullshit.mp3" length="49651959" type="audio/mpeg" />

				<itunes:subtitle>Social Media Is Bullshit by B.J. Mendelson A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants,</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/08/Social-Media-is-Bullshit.jpg"></a>Social Media Is Bullshit<br />
by B.J. Mendelson<br />
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business<br />
If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it’s revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay.<br />
In this lively, insightful chat, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of “social media” first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it’s touted in the press.<br />
He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media “success,” and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>51:41</itunes:duration>
	</item>
		<item>
		<title>Ryan Holiday &#8211; Trust Me I&#8217;m Lying</title>
		<link>https://www.businessbooktalk.com/ryan-holiday-trust-me-im-lying/</link>
					<comments>https://www.businessbooktalk.com/ryan-holiday-trust-me-im-lying/#comments</comments>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Wed, 08 Jan 2014 22:20:01 +0000</pubDate>
				<category><![CDATA[Business Story]]></category>
		<category><![CDATA[Communication]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=435</guid>

					<description><![CDATA[I talk with Ryan and discus why and how he published this book outing big media and PR companies. With statements like; &#8220;I&#8217;m going to explain exactly how the media really works. What you choose to do with this information is up to you.&#8221; the interview was a blast. You&#8217;ve seen it all before. A&#8230;]]></description>
		
					<wfw:commentRss>https://www.businessbooktalk.com/ryan-holiday-trust-me-im-lying/feed/</wfw:commentRss>
			<slash:comments>6</slash:comments>
		
		<enclosure url="http://media.blubrry.com/maveninterviews/traffic.libsyn.com/kilrag/118-Trust_Me_Im_Laying.mp3" length="26326093" type="audio/mpeg" />

				<itunes:subtitle>I talk with Ryan and discus why and how he published this book outing big media and PR companies. With statements like; “I’m going to explain exactly how the media really works. What you choose to do with this information is up to you.</itunes:subtitle>
		<itunes:summary><![CDATA[<a href="http://www.businessbooktalk.com/wp-content/uploads/2015/06/Trust-Me-Im-Lying.jpg"></a>I talk with Ryan and discus why and how he published this book outing big media and PR companies. With statements like; &#8220;I&#8217;m going to explain exactly how the media really works. What you choose to do with this information is up to you.&#8221; the interview was a blast.<br />
You&#8217;ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don&#8217;t know is that someone is responsible for all this. Usually, someone like Ryan. &#8220;I&#8217;m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.&#8221;<br />
He talk about why he&#8217;s tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. So strap in and get ready for some awesoem insights into this caustic but ultimitly overview of all we trust when it comes to media.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>27:22</itunes:duration>
	</item>
		<item>
		<title>Rose Fass &#8211; A Sweeter Solution for Change Management Moments</title>
		<link>https://www.businessbooktalk.com/rose-fass-a-sweeter-solution-for-change-management-moments/</link>
		
		<dc:creator><![CDATA[Garlick]]></dc:creator>
		<pubDate>Wed, 01 Jan 2014 15:59:38 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[New thinking]]></category>
		<guid isPermaLink="false">http://www.businessbooktalk.com/?p=759</guid>

					<description><![CDATA[The Chocolate Conversation Lead Bittersweet Change, Transform Your Business by Rose Fass The single factor that determines success or failure in big business today is conversation. Great leaders use public and private conversation to send a clear message, cultivate a common worldview, set high standards and reachable goals, and uncover concerns that can undermine an&#8230;]]></description>
		
		
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				<itunes:subtitle>The Chocolate Conversation Lead Bittersweet Change, Transform Your Business by Rose Fass The single factor that determines success or failure in big business today is conversation. Great leaders use public and private conversation to send a clear messa...</itunes:subtitle>
		<itunes:summary><![CDATA[The Chocolate Conversation<br />
Lead Bittersweet Change, Transform Your Business<br />
by Rose Fass<br />
The single factor that determines success or failure in big business today is conversation. Great leaders use public and private conversation to send a clear message, cultivate a common worldview, set high standards and reachable goals, and uncover concerns that can undermine an organization.<br />
So what conversation are you, as a leader, having with your team? Experienced change consultant Rose Fass explains how too often we think we’re having the same conversation about “dark chocolate,” only to be referring to three different things: milk, white, or bittersweet varieties.<br />
She shows us how to first establish common ground that leads to an effective discourse for addressing relevance, growth, and scaling: the three most important issues she sees in business today. In a light-hearted and humorous way, she shows how leaders can avoid a meltdown and instead drive transformation through the way they communicate in a language that all stakeholders can understand.<br />]]></itunes:summary>
		<itunes:author>Business Book Talk</itunes:author>
		<itunes:episodeType>full</itunes:episodeType>
		<itunes:explicit>false</itunes:explicit>
		<itunes:duration>32:29</itunes:duration>
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