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	<title>Business Coaching Brain</title>
	
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		<title>Earn Cash From Home…if…..</title>
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		<comments>http://www.businesscoachingbrain.com/earn-cash-from-home/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 23:30:09 +0000</pubDate>
		<dc:creator>WayneG</dc:creator>
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		<description><![CDATA[  Sounds like heaven. Earn cash from home. Make money from your living room. Become rich without ever leaving your front door. And you can do it&#8230;..if&#8230;.. It&#8217;s all about Profit-P.R.O.F.I.T. Passion: There are hundreds of companies offering get rich quick from home schemes. You can sell everything from cosmetics to curtains, from supplements to shoes and from [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p> </p>
<p><a href="http://www.businesscoachingbrain.com/wp-content/uploads/2011/03/iStock_000011088260XSmall1.jpg"><img class="alignright size-medium wp-image-308" title="iStock_000011088260XSmall" src="http://www.businesscoachingbrain.com/wp-content/uploads/2011/03/iStock_000011088260XSmall1-300x300.jpg" alt="" width="300" height="300" /></a></p>
<p>Sounds like heaven.<a href="http://www.businesscoachingbrain.com/wp-content/uploads/2011/03/iStock_000011088260XSmall.jpg"></a></p>
<p>Earn cash from home.</p>
<p>Make money from your living room.</p>
<p>Become rich without ever leaving your front door.</p>
<p>And you <em><strong>can</strong></em> do it&#8230;..if&#8230;..<span id="more-304"></span></p>
<h3>It&#8217;s all about Profit-P.R.O.F.I.T.</h3>
<p><strong>Passion: </strong>There are hundreds of companies offering <strong>get rich quick from home </strong>schemes. You can sell everything from cosmetics to curtains, from supplements to shoes and from weight loss products to wrinkle remover from home and potentially make a lot of money. </p>
<p>However, the key to your home business success is in finding something that <a href="http://www.businesscoachingbrain.com/leading-without-leading-the-new-direction-or-lack-of-it-in-leadership/">you are<strong> passionate </strong>about.</a></p>
<p>No matter how good the product may be, unless it is something you believe in and something you can throw your energy, drive and enthusiasm into, then your business will fail.</p>
<p>The <strong>key to success </strong>in every field is: <em>&#8220;Do what you love and love what you do&#8221;.</em></p>
<p><strong></strong> </p>
<p><strong>Research: </strong>Do your homework! And do it<em> before </em>spending a cent on any new home business venture.</p>
<p>Every successful business needs to know three things:</p>
<ol>
<li><strong>What do my clients want?</strong></li>
<li><strong>How much are they prepared to pay for it?</strong></li>
<li><strong>How can I give my clients what they want for the price they are prepared to for it?</strong></li>
</ol>
<p>Many people will start a new business without having done any real research and without knowing the answer to these three critical questions.</p>
<p>Another great research tool is called the <strong>U.N.I.C </strong>test (<strong>Unique, Needed, Innovative, Cost-effective</strong>):</p>
<ul>
<li><strong>Unique</strong> &#8211; <em>is my product unique?</em> Does it have a P.O.D. Point of Difference in the marketplace?</li>
<li><strong>Needed</strong> -<em> is my product needed?</em> Who needs it? Why do they need it? When do they need it? Where do they need it?  </li>
<li><strong><a href="http://www.businesscoachingbrain.com/morewithless/">Innovative</a></strong> &#8211; <em>is my product innovative? </em>Is it offering something <a href="http://www.businesscoachingbrain.com/creating-creativity-creative-thinking-for-business-success/">new and exciting </a>and solving problems for my clients?</li>
<li><strong>Cost effective &#8211; </strong><em>is my product cost effective and competitive in the marketplace?</em></li>
</ul>
<p><strong></strong> </p>
<p><strong>Organisation: </strong>One sure way to succeed when starting a home business is remembering that it is both a <strong>home</strong> and<strong> a business </strong>and allocating the appropriate time, energy and resources to both. You don&#8217;t want to be in a situation where your kids and your clients are screaming for your full attention at the same moment.</p>
<p>Keep a chart up on the wall which clearly shows what time is <strong>&#8220;home&#8221; time </strong>and what time is <strong>&#8220;business&#8221; time </strong>so that everyone is clear on the priorities every moment of the day.</p>
<p>Where most home business ventures fail is where new business owners try to serve the needs of the home and the demands of the business at the same time.</p>
<p>It is great to be able to prepare healthy nutritious home cooked meals for your family but doing it while Skype-ing a big client, answering emails, taking phone calls and making appointments is going to ensure that both your food and your business will end up down the drain.</p>
<p><strong></strong> </p>
<p><strong>Faith:</strong> All great business successes start with faith: <strong>the belief in yourself and the belief that anything is possible</strong>. When you start your own business there are plenty of people prepared to tell you how you will fail and how your business will never be successful and how 90% of all small businesses crumble in their first year etc etc etc.</p>
<p>But you only need one person to believe; believe without compromise or reservation that success is possible&#8230;<strong>and that&#8217;s you.</strong></p>
<p>And the funny thing about belief is, that it spreads like a virus. If your belief in yourself and what you are doing is powerful, then it will &#8220;infect&#8221; others: your clients, your family, your colleagues and soon everyone is sharing in your belief and your success.</p>
<p><strong></strong> </p>
<p><strong>Integrity: </strong>The best definition of integrity is <em>&#8220;the honesty and truthfulness of one&#8217;s actions</em>&#8220;. In business this means keeping to the promises you make and the commitments you take.</p>
<p>Very large companies will spend millions on advertising but then fail to deliver their products on time and at the agreed cost, i.e. they are operating without integrity.</p>
<p>The best advertising of all is the smiles and positive comments from your satisfied customers and nothing makes people happier than great service: service built on a commitment to integrity.</p>
<p>Remember the three <strong>Under / Over </strong>principles of great client service:</p>
<ul>
<li>Under<strong> promise </strong>but over <strong>deliver</strong>;</li>
<li>Under <strong>sell</strong> but over<strong> serve</strong>;</li>
<li>Under <strong>praise</strong> (your product) but over <strong>perform.</strong></li>
</ul>
<p>Give your clients more <strong>service than they expect</strong>, more <strong>value than they demand</strong>, more <strong>engagement than they anticipate </strong>and the rewards will be enormous. </p>
<p><strong></strong> </p>
<p><strong>Tenacity:</strong> Earn Cash from Home Tip number one &#8211; <strong>never give up</strong>. Earn Cash from Home Tip number two &#8211; <strong>never, ever give up. </strong>Earn Cash from Home Tip number three &#8211; <strong>never, ever, ever give up</strong>. Earn Cash from Home Tip number four&#8230;never..you get the idea.</p>
<p>If making huge piles of cash was easy and it happened without hard work, dedication, commitment, persistence, patience and real dogged perseverance, anyone could and would do it.</p>
<p>More than one business has ended up dominating their market for no reason other than everyone else gave up when things got tough.</p>
<p><strong>Persist, persist, persist</strong>: you can&#8217;t win it, if you&#8217;re no longer in it!</p>
<h3> </h3>
<h3>Summary:</h3>
<p>So if you want to make a living from the lounge room, make a killing from the kitchen or even a billion from the bathroom, <strong>keep in mind it is all about Profit</strong>!</p>
<ul>
<li>Know your <strong>market.</strong><strong>﻿</strong></li>
<li>Know your <strong>clients.</strong></li>
<li>Know your <strong>product.</strong></li>
</ul>
<p><strong>But most of all know yourself:</strong>know who you are and what you love doing.</p>
<p>Passion plus product plus persistence = <strong>Profits.</strong></p>
<p><strong>Wayne Goldsmith</strong></p>
<p style='text-align:left'>&copy; 2011, <a href='http://www.businesscoachingbrain.com'>Business Coaching Brain</a>. All rights reserved. This post can not be reproduced in full or in part without the expressed consent of the author Wayne Goldsmith</p>
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		<title>The ABC of Achieving More with Less: The Mantra for Business Success in the Future.</title>
		<link>http://feedproxy.google.com/~r/BusinessCoachingBrain/~3/HwTtt1fyjrw/</link>
		<comments>http://www.businesscoachingbrain.com/morewithless/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 23:30:09 +0000</pubDate>
		<dc:creator>WayneG</dc:creator>
				<category><![CDATA[The Future of Business]]></category>
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		<guid isPermaLink="false">http://www.businesscoachingbrain.com/?p=207</guid>
		<description><![CDATA[More with less. The business world not only could go in that direction and should go in that direction but it will go in that direction. Look at the alternatives: Do you seriously believe that successful business&#8217; in the future will be based on achieving more by doing more? No way. And you couldn&#8217;t honestly believe [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><strong>More with less.<a href="http://www.businesscoachingbrain.com/wp-content/uploads/2010/06/iStock_000001294353XSmall1.jpg"><img class="alignright size-medium wp-image-240" title="iStock_000001294353XSmall" src="http://www.businesscoachingbrain.com/wp-content/uploads/2010/06/iStock_000001294353XSmall1-178x300.jpg" alt="" width="178" height="300" /></a><a href="http://www.businesscoachingbrain.com/wp-content/uploads/2010/06/iStock_000001294353XSmall.jpg"></a></strong></p>
<p>The business world not only <strong>could go</strong> in that direction and <strong>should go</strong> in that direction but it <strong>will go</strong> in that direction.</p>
<p>Look at the alternatives:</p>
<p>Do you seriously believe that <a href="http://www.businesscoachingbrain.com/nextperts/">successful business&#8217; in the future </a>will be based on <strong>achieving more</strong> by <strong>doing more</strong>? No way.</p>
<p>And you couldn&#8217;t honestly believe that your business can <strong>achieve more by doing the same</strong>. Won&#8217;t happen.</p>
<p>The world is moving towards a <strong>culture of efficiency:</strong> using less fuel, wasting less time, <a href="http://www.businesscoachingbrain.com/fundamentally-flawed-five-business-fundamentals-that-do-not-work-have-not-worked-and-will-not-work/">eliminating wasteful practices</a>&#8230;about achieving<strong> more with less</strong>. Is your business &#8211; and are you &#8211; focused on ways of achieving <strong>more with less?</strong></p>
<p>Here&#8217;s the ABC of achieving more with less.</p>
<p><span id="more-207"></span></p>
<p>Recently I was talking about performance and the future with a leading swimming coach. He had produced several Olympians including an Olympic Gold Medalist in Athens in 2004.</p>
<p>We were talking about the future of performance and where things might head in the next 5-10 years.</p>
<p>He said, <em>&#8220;We are going to have to work smarter and find ways of getting our swimmers to go faster with less training. In the past to go faster, we have simply worked harder and longer. Now, we need to find ways of going faster using less training time and with less work. Success is a moving target. World records will continue to improve but at the same time people have no time. People want to be the best but they want to spend less time getting there. Our greatest challenge is to find ways of enhancing performance but doing so more efficiently &#8211; <strong>more with less</strong>&#8220;.</em></p>
<p>The <strong>future of business success</strong> will be based around four fundamental and inter-connected themes:</p>
<ul>
<li><strong><a href="http://www.businesscoachingbrain.com/creating-creativity-creative-thinking-for-business-success/">Innovation;</a></strong></li>
<li><strong><a href="http://www.businesscoachingbrain.com/social-media-the-s-m-a-r-t-approach/">Integration;</a></strong></li>
<li><strong><a href="http://www.businesscoachingbrain.com/nextperts/">Imagination;</a></strong></li>
<li><strong><a href="http://www.businesscoachingbrain.com/succession-planning-theres-no-one-like-you-but-thats-a-good-thing/">Individualisation.</a></strong></li>
</ul>
<p>These so called &#8220;Mega-trends&#8221; underpin the key directions and decisions the world has to make in coming generations. And, at the moment, as most of your business is conducted here on earth, your business also needs to embrace and reflect the Big Four<strong> (innovation, integration, imagination, individualisation)</strong> when it comes to your strategies, plans and operations.</p>
<p>How can we (you) do it? How will we achieve more with less? What is it exactly that we need to do more and less of?</p>
<ul>
<li>More <strong>Attitude</strong>: Less<strong> Apathy</strong> &#8211; the future is whatever you make it;</li>
<li>More<strong><a href="http://www.businesscoachingbrain.com/creating-creativity-creative-thinking-for-business-success/"> Brilliance</a></strong>: Less <strong>Bulls$&amp;*</strong> &#8211; be yourself, back yourself, let who you are shine for everyone to see;</li>
<li>More <strong><a href="http://www.businesscoachingbrain.com/social-media-the-s-m-a-r-t-approach/">Creativity and Connectedness</a></strong>: Less <strong>Criticism</strong>- create new ideas, share them with others and stop criticising those who dare to be different; </li>
<li>More <strong>Drive:</strong> Less <strong>Drivel</strong> &#8211; inspire others with your actions instead of just talking about it;</li>
<li>More <strong>Enthusiasm</strong>: Less <strong>Ego</strong> &#8211; It&#8217;s not about &#8220;Me&#8221; &#8211; it&#8217;s about &#8220;We&#8221;;</li>
<li>More <strong>Fun and Fitness</strong>: Less<strong> Fossil Fuel</strong> &#8211; Get up, get healthy, create some energy instead of just using it;</li>
<li>More <a href="http://www.businesscoachingbrain.com/succession-planning-theres-no-one-like-you-but-thats-a-good-thing/"><strong>Generations</strong>:</a> Less <strong>Geriatric-thinking</strong> &#8211; Listen and learn from young, talented, passionate people &#8211; let the past go;</li>
<li>More <strong>Human</strong>: Less<strong> Hot heads</strong> &#8211; People, personality and potential not temper, tirades and tantrums;</li>
<li>More<a href="http://www.businesscoachingbrain.com/creating-creativity-creative-thinking-for-business-success/"> <strong>Innovation, Ideas and Integration</strong></a>: Less <strong>Idiots</strong> &#8211; be unique, be open, collaborate, grow, learn, change &#8211; forget the petty personality and political differences;</li>
<li>More <strong>Journeys</strong>: Less<strong> Jerks -</strong> take risks, <a href="http://www.businesscoachingbrain.com/continuousimprovement/">experiment with new ways of doing things </a>- ignore people who tell you<em> &#8220;that&#8217;s not the way we do it here&#8221;;</em></li>
<li>More <a href="http://www.businesscoachingbrain.com/succession-planning-theres-no-one-like-you-but-thats-a-good-thing/"><strong>Kids:</strong> </a>Less <strong>Kings </strong>- think like, act like a kid &#8211; use your imagination everyday in everything;</li>
<li>More<a href="http://www.businesscoachingbrain.com/rising-to-the-challenge-the-catalyst-of-conflict-creativity-and-change/"> <strong>Learning</strong></a>: Less <strong>Limits </strong>- learn faster, learn every day, learn to love learning;</li>
<li>More <strong>Motivation</strong>: Less<strong> Money</strong> &#8211; get excited, be passionate and the money will flow &#8211; chase your dreams don&#8217;t just chase the dollars;</li>
<li>More <strong>Nerve</strong>: Less<strong> &#8220;No&#8221;</strong> &#8211; reject people who tell you it can&#8217;t be done &#8211; <a href="http://www.businesscoachingbrain.com/fundamentally-flawed-five-business-fundamentals-that-do-not-work-have-not-worked-and-will-not-work/">it&#8217;s just that its never been done before;</a></li>
<li>More <strong><a href="http://www.businesscoachingbrain.com/leading-without-leading-the-new-direction-or-lack-of-it-in-leadership/">Originality:</a></strong> Less <strong>Offense</strong> &#8211; express new ideas and creativity &#8211; give people the chance to speak, to think, to try, to fail and to learn;</li>
<li>More <strong>Passion:</strong> Less <strong>Politics</strong> &#8211; nothing excites the world more than passionate people;</li>
<li>More <strong><a href="http://www.businesscoachingbrain.com/rising-to-the-challenge-the-catalyst-of-conflict-creativity-and-change/">Questions</a>:</strong> Less<strong> Quibbling</strong> &#8211; move on from petty arguments and political squabbles &#8211; question, wonder, ponder, challenge and discover;</li>
<li>More <strong>Resolve:</strong> Less <strong>Respect</strong> -<a href="http://www.businesscoachingbrain.com/continuousimprovement/"> fight hard for change </a>- be committed to ideas and reject the old <em>&#8220;our way is the only way&#8221;</em> mentality;</li>
<li>More <strong>Service</strong>: Less <strong>Selflessness </strong>- <a href="http://www.businesscoachingbrain.com/high-performance-teams-do-you-have-what-it-takes-to-be-the-best/">put the needs and dreams of other people first;</a></li>
<li>More <strong><a href="http://www.businesscoachingbrain.com/high-performance-teams-do-you-have-what-it-takes-to-be-the-best/">Teamwork</a></strong>: Less<strong> Talking -</strong> teams grow together through the power of individuals working to their peak potential more often and inspiring each other;</li>
<li>More <a href="http://www.businesscoachingbrain.com/leading-without-leading-the-new-direction-or-lack-of-it-in-leadership/"><strong>Uniqueness:</strong> </a>Less <strong>Uniformity </strong>- the common denominator of all great people is that they accepted themselves and embraced their uniqueness &#8211; have you?;</li>
<li>More <strong>Vigour</strong>: Less <strong>Venom</strong> &#8211; energy, enthusiasm and excitement can change the world &#8211; negative thoughts, words and actions only destroy it;</li>
<li>More <strong>Walking the walk</strong>: Less <strong>Waste</strong> &#8211; everyone talks about being green but still has a 20 minute shower each morning &#8211; talk the talk &#8211; the green economy is here;</li>
<li>More <strong>X-Factor</strong>: Less <strong>X-clusion</strong> &#8211; put your faith in the indefinable qualities of being human;</li>
<li>More <strong>Youth:</strong> Less <strong>Yelling</strong> &#8211; get kids involved with your business &#8211; their ideas, their imagination, their innovation, their ideologies can transform you and your business;</li>
<li>More<strong> Zoom:</strong> Less<strong> Zealots</strong> &#8211; grow your culture from inside to out by the passion, energy and determination you show every day.</li>
</ul>
<p>The future is about achieving more with less &#8211; <strong>and your future starts today</strong>.</p>
<p><strong>Wayne Goldsmith</strong></p>
<p style='text-align:left'>&copy; 2011, <a href='http://www.businesscoachingbrain.com'>Business Coaching Brain</a>. All rights reserved. This post can not be reproduced in full or in part without the expressed consent of the author Wayne Goldsmith</p>
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		<title>Creating Creativity – Creative Thinking for Business Success</title>
		<link>http://feedproxy.google.com/~r/BusinessCoachingBrain/~3/ixkIgB2aUU8/</link>
		<comments>http://www.businesscoachingbrain.com/creating-creativity-creative-thinking-for-business-success/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 23:30:08 +0000</pubDate>
		<dc:creator>WayneG</dc:creator>
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		<description><![CDATA[  Knowledge is not power. Things have power and value only when they are hard to get. The Internet provides the opportunity for anyone to access anything anytime anywhere - and for free. So now when everyone can readily access and acquire knowledge - knowledge itself is without power. The real power &#8211; the real force in this [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.businesscoachingbrain.com/wp-content/uploads/2010/03/iStock_000009611245XSmall.jpg"><img class="alignleft size-medium wp-image-100" title="Businessman driving an office chair" src="http://www.businesscoachingbrain.com/wp-content/uploads/2010/03/iStock_000009611245XSmall-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p style="text-align: left;"> </p>
<p style="text-align: left;">Knowledge is<strong><span style="text-decoration: underline;"> not</span></strong> power.</p>
<p>Things have power and value <strong>only when they are hard to get.</strong></p>
<p>The Internet provides the opportunity for <strong>anyone to access anything anytime anywhere </strong>- and for free.</p>
<p>So now when <strong>everyone can readily access and acquire knowledge</strong> - knowledge itself is without power.</p>
<p>The <em>real</em> power &#8211; the real force in this century is <strong>creativity</strong>.</p>
<p>The ability to take knowledge &#8211; the same knowledge that everyone in the world can access &#8211; <strong>and by thinking differently</strong> &#8211; do amazing new, innovative, exciting and imaginative things with it.</p>
<p>The issue is &#8211; can you <strong>learn creativity?</strong> Can you <strong>teach someone to be creative?</strong></p>
<p><strong>Can you -&#8221;create creativity?&#8221;<span id="more-81"></span></strong></p>
<p><strong>We are the sum of our experiences.</strong></p>
<p>So when we come across words, ideas, concepts and information we churn them through our &#8220;interpreter&#8221; &#8211; our brains &#8211; which use the sum of our experiences to try to <strong>interpret the words, ideas, concepts and information</strong> and give them meaning and relevance.</p>
<p>For example:</p>
<p>If you say the word <strong>&#8220;training&#8221;</strong> to a crowd of people, each person in the crowd will interpret the word &#8220;training&#8221; and try to understand it, give it meaning and give it relevance based on their personal experiences with the word &#8220;training&#8221;.</p>
<p>A person involved in <strong>human resources</strong> for example might think of &#8220;workshops&#8221;, &#8220;training manuals&#8221;, &#8220;induction courses&#8221; and &#8220;professional development programs&#8221; when they hear the word &#8221;training&#8221;.</p>
<p>The word &#8220;training&#8221; to a <strong>sports coach</strong> will trigger thoughts of &#8220;running laps&#8221; or &#8220;lifting weights&#8221; or &#8220;stretching&#8221;.</p>
<p>To a person involved in the <strong>academic sector</strong>, &#8220;training&#8221; might mean &#8220;courses&#8221;, &#8220;programs&#8221;, &#8220;units&#8221;, &#8220;assessment&#8221;, &#8220;learning&#8221; and &#8220;problem solving exercises&#8221;.</p>
<p>However, to a <strong>creative thinker</strong>, the word &#8220;training&#8221; can mean all these things and many more besides -<strong> including things not obviously related to &#8220;training&#8221;.</strong></p>
<p>Creativity is <em>not</em> thinking -<strong> it&#8217;s un-thinking!</strong> It&#8217;s doing the <strong>opposite </strong>of what most of us are trained to do.</p>
<p><strong>Creative thinking</strong> is taking ideas and information and expanding them, exploding them and enhancing them.</p>
<p>Where most people put ideas and information into boxes, <strong>creative thinking requires the ability to put things in rectangles, pyramids, octagons, circles and tubes &#8211; upside down, sideways and inside out</strong> &#8211; and all at the same time &#8211; while standing on one leg in a bucket of blue Jello.</p>
<p>The big question is&#8230;&#8230;&#8230;..<strong>can you teach creative thinking?</strong> Can you <strong>&#8220;create creativity?&#8221;</strong></p>
<p>The simple answer is <strong>Yes</strong>&#8230;but it requires some training in <strong>&#8220;un-thinking&#8221;</strong> and <strong>&#8220;un-learning&#8221;.</strong></p>
<p><strong>Here are just some simple exercises to try to help you to create creativity. </strong></p>
<p><strong>1. The &#8220;A rose but by another name is a truck&#8221; exercise.</strong></p>
<p>Look at a common household object like a chair or a table or a door or a plate. It doesn&#8217;t really matter. Pick something that is ordinary and something which most of the time has a single, simple purpose.</p>
<p>Now write down everything you can think of &#8211; no matter how crazy it may sound &#8211; that the object you have selected can be used for, i.e. everything <em>except </em>for it&#8217;s more traditional accepted use.</p>
<p>For example a common chair could be used to stand on to fix something. Two of them placed back to back could be used for exercise equipment (e.g. &#8220;dips&#8221;). You could put a pillow on one and use it for a leg rest. You could sit backwards on it and have someone massage your shoulders in a comfortable position. And of course - if you absolutely had to - you can sit on it.</p>
<p>The aim of this exercise is to teach your brain to look at ideas, objects, concepts and information<strong> not as single, isolated things but as triggers to explore multiple possibilities</strong>, to embrace thinking without limits and to develop problem solving skills which are unparalleled.</p>
<p><strong>2. The &#8221;Word un-association Game&#8221;.</strong></p>
<p>Sit down with a friend or colleague and start to play the word <strong>&#8220;un-association&#8221;</strong> game.</p>
<p>We&#8217;ve all seen the &#8220;word association&#8221; game on TV. You say <strong>&#8220;car&#8221;</strong> and I say <strong>&#8220;petrol&#8221;.</strong> I say<strong> &#8220;school&#8221;</strong> and you say <strong>&#8220;teacher&#8221;.</strong></p>
<p>In the word <strong>&#8220;un-association&#8221;</strong> game, you score points for how <strong><span style="text-decoration: underline;">un</span></strong>-related your word is to the initial theme word.</p>
<p>So if your friend says &#8220;<strong>car&#8221;</strong>, you might reply <strong>&#8220;France&#8221;.</strong> You say <strong>&#8220;school&#8221;</strong> and they say <strong>&#8220;turkey&#8221;.</strong> The aim of the game <strong>is to teach your brain to reject the most obvious and immediate associations and to seek alternate words and thoughts</strong> vaguely or remotely associated with the theme word. </p>
<p><strong>The key to creating creativity is thinking differently</strong>.</p>
<p>Where most thinking requires people to place things in categories or &#8220;boxes&#8221; to give them meaning, creative thinking requires <strong>&#8220;un-thinking&#8221;</strong> and <strong>&#8220;anti-categorization&#8221;</strong>: it requires you to <strong><span style="text-decoration: underline;">not</span></strong> try and classify, categorize or theorize &#8211; <strong>it requires you to be imaginative and allow your brain to be fluid, dynamic and see limitless possibilities.</strong></p>
<p><strong>Wayne Goldsmith</strong></p>
<p style='text-align:left'>&copy; 2011, <a href='http://www.businesscoachingbrain.com'>Business Coaching Brain</a>. All rights reserved. This post can not be reproduced in full or in part without the expressed consent of the author Wayne Goldsmith</p>
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		<title>Succession Planning: There’s no one like you – but that’s a good thing.</title>
		<link>http://feedproxy.google.com/~r/BusinessCoachingBrain/~3/6bID8hZaLeI/</link>
		<comments>http://www.businesscoachingbrain.com/succession-planning-theres-no-one-like-you-but-thats-a-good-thing/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 23:30:08 +0000</pubDate>
		<dc:creator>WayneG</dc:creator>
				<category><![CDATA[Succession Planning]]></category>
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		<description><![CDATA[Here&#8217;s the great succession planning quiz: How many companies have strategically planned for a seamless, well orchestrated succession planning model and had it actually work out as well (or better) than they had anticipated? 100% &#8211; No way. 80&#38; &#8211; You are dreaming! 60% &#8211; Incredibly unlikely. 40% &#8211; No chance. 20% &#8211; You are [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.businesscoachingbrain.com/wp-content/uploads/2010/02/iStock_000001833624XSmall.jpg"><img class="alignleft size-medium wp-image-47" title="iStock_000001833624XSmall" src="http://www.businesscoachingbrain.com/wp-content/uploads/2010/02/iStock_000001833624XSmall-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p>Here&#8217;s the <strong>great succession planning quiz:</strong></p>
<p><em>How many companies have strategically planned for a seamless, well orchestrated succession planning model and had it actually work out as well (or better) than they had anticipated?</em></p>
<ul>
<li>100% &#8211; No way.</li>
<li>80&amp; &#8211; You are dreaming!</li>
<li>60% &#8211; Incredibly unlikely.</li>
<li>40% &#8211; No chance.</li>
<li>20% &#8211; You are getting warm.</li>
<li>None &#8211; Bingo.</li>
</ul>
<p><strong>Succession planning has not, does not and will not work</strong> unless we challenge and change the way we do it.</p>
<p><span id="more-5"></span></p>
<p>Succession planning <em>should</em> work.</p>
<p>It makes sense that it should work.</p>
<p>The idea of creating a succession plan for an organisation to sustain the quality of it&#8217;s leadership makes a lot of sense. In principle, a good succession plan provides an organisation with the opportunity to maintain strong, stable, quality leadership in the long term and continuity of leadership during times of change.</p>
<p><span style="text-decoration: underline;"><strong>But succession planning does not work.</strong></span></p>
<p>This is a <em>huge </em>problem for organisations all over the world.</p>
<p>And why? Because too many current leaders think that there are no great new leaders coming through the system.</p>
<p>The current generation of leaders believe that the <strong>&#8220;Gennies&#8221;</strong> &#8211; Generation <strong>X</strong>, Generation <strong>Y </strong>and Generation <strong>I </strong>(as in I for Internet, I for I phone and I for &#8220;I am the only one that matters&#8221;) are all disorganised, disgruntled, disturbed, dis-engaged, dysfunctional and disruptive.</p>
<p><strong>Wrong </strong>– there are some <strong>outstanding, talented, brilliant</strong> young leaders coming through the system. Leaders that have the potential to take your organisation (and the world) into a fantastic future. Amazing young people who will change the world – if they are given the opportunity. Kids who can learn more and learn it faster than you ever dreamed possible. Generation Y and I leaders with the potential to turbo charge your business with new levels of energy, enthusiasm and intelligence.</p>
<p>What you are <strong><span style="text-decoration: underline;">really</span></strong> saying when you say <em>“there are no good leaders on the horizon” </em>is “<em>there are no leaders <strong>LIKE ME</strong> coming through the system”.</em></p>
<p>This is the <em>real </em>succession planning problem – current leaders are looking for people to <strong>replace </strong>them – <strong>not to succeed them</strong> and be greater than they are.</p>
<p><strong>Succession planning is about excellence: not ego.</strong> It&#8217;s about growth, performance enhancement and accelerated improvement &#8211; not replication, replacement or resentment.</p>
<p>For your business to succeed, the next generation <strong>must</strong> be different and <strong>better</strong> than you. <strong>They have to be</strong>. You don’t want another leader like you – you want one who is <em>better</em> than you. “Better than me?” I hear you say agog with incredulity.</p>
<p><strong>Think about it.</strong></p>
<p>We know that in the future technology, communications, transport, information and all other areas of life will be smarter, faster, better. You want your company to be part of this smarter, faster, better world and ideally to even lead it by being even smarter, faster and better than anyone else.</p>
<p>So <em>how</em> can you achieve this if the next generation of leadership &#8211; your <strong>success-</strong>or, is <strong>not</strong> smarter, faster and better than you are?</p>
<p>Look at the word&#8230;.<strong><span style="text-decoration: underline;">SUCCESS</span></strong>ION&#8230;..it tells you right there what succession is all about.</p>
<p>The aim is to <strong>succeed</strong> – not copy, not duplicate, not replicate or even dedicate – it’s all about guaranteeing the long term success of the company by ensuring that the future leaders are smarter, stronger, faster&#8230;.<strong>better. </strong>Like the six million dollar man only with a suit, tie, Gold Frequent Flyer card and an I-Phone!</p>
<p><strong>There are some amazing young leaders coming through</strong> – young leaders who can change the world – and your business – and even you &#8211; if they get the chance. <strong>Give it to them!</strong></p>
<p><strong>Wayne Goldsmith</strong></p>
<p style='text-align:left'>&copy; 2011, <a href='http://www.businesscoachingbrain.com'>Business Coaching Brain</a>. All rights reserved. This post can not be reproduced in full or in part without the expressed consent of the author Wayne Goldsmith</p>
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		<title>Social Media – the S.M.A.R.T. Approach.</title>
		<link>http://feedproxy.google.com/~r/BusinessCoachingBrain/~3/TPBje78GxCU/</link>
		<comments>http://www.businesscoachingbrain.com/social-media-the-s-m-a-r-t-approach/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 23:30:07 +0000</pubDate>
		<dc:creator>WayneG</dc:creator>
				<category><![CDATA[Social Media]]></category>
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		<description><![CDATA[Lots of people are talking about Social Media. Lots of people are getting excited and exhilarated about the potential of Social Media to change the world by providing simple, easy, readily accessible tools to communicate, create and collaborate. And lots of people are getting baffled, befuddled and bedazzled about Social Media and just what it [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>Lots of people are talking about <strong>Social Media.</strong></p>
<p>Lots of people are getting excited and exhilarated about the potential of Social Media to change the world by providing simple, easy, readily accessible tools to communicate, create and collaborate.</p>
<p>And lots of people are getting baffled, befuddled and bedazzled about Social Media and just what it means to them?</p>
<p><a href="http://www.businesscoachingbrain.com/wp-content/uploads/2010/04/iStock_000000375612XSmall.jpg"><img class="alignright size-medium wp-image-160" title="iStock_000000375612XSmall" src="http://www.businesscoachingbrain.com/wp-content/uploads/2010/04/iStock_000000375612XSmall-300x299.jpg" alt="" width="180" height="179" /></a></p>
<p><strong>As there are hundreds and hundreds of different social media options, let&#8217;s just call them collectively SMART &#8211; Social Media and Accelerated Relationship Technologies &#8211; S.M.A.R.T.<span id="more-4"></span></strong></p>
<p><strong>Why S.M.A.R.T.?</strong></p>
<p>The tools are <em>social</em> media &#8211; i.e. they are media tools which are freely available to help people connect, communicate and collaborate in a social (sharing) way.</p>
<p><strong>And their primary role is to accelerate relationships &#8211; </strong>to provide easy, simple ways of sharing ideas, information and innovations between people and accelerating their capacity to share, to learn, to create and to grow<strong>.</strong></p>
<p>There are six things a lot of people <em>believe</em> about <strong>S.M.A.R.T.</strong> that are wrong:</p>
<ol>
<li>You have to be <strong>really smart </strong>to use SMART. <strong>Wrong</strong>: <strong>Anyone can do it &#8211; anytime, anywhere</strong> and most of the time for free;</li>
<li>It is a <strong>social revolution</strong> of some kind. <strong>Wrong</strong>: No it&#8217;s not. It&#8217;s just <strong>communicating more often with more people</strong> using more convenient communication tools;</li>
<li>The use of S.M.A.R.T. tools like <strong>Blogs, Twitter, You Tube, Face book, My Space et</strong>c is making people more distant and only wanting to communicate through the net. <strong>Wrong</strong> &#8211; what S.M.A.R.T. is really doing is <strong>helping people stay closer, to collaborate and share ideas and connect more often;</strong></li>
<li>Only kids can use SMART. <strong>Wrong</strong>: Sure kids are good at it and are growing up with S.M.A.R.T. in the same way many of us grew up with radio, television and fast foods but that&#8217;s a great thing. <strong>Just think how good they will be at learning, solving problems and accelerating the performance of people, places and products in the future!:</strong></li>
<li>It&#8217;s a fad. <strong>Wrong: </strong>Sorry &#8211; it&#8217;s here to stay and for one important reason&#8230;.f<strong>reedom</strong>. Once freedom is given, it just grows and grows and grows. Now that people have <strong>the freedom to communicate anytime, anywhere and with anyone, </strong>it can not be taken away. Twitter may be replaced by another S.M.A.R.T. tool. Facebook might be upgraded to something more practical and functional. But now that people can connect easily, simply and cheaply using S.M.A.R.T. tools, the &#8220;fad&#8221; is now &#8220;fact&#8221;;</li>
<li>&#8220;It will destroy my business because people are spending too much time on SMART tools and not enough time doing their jobs&#8221;.<strong> Wrong</strong>: It will only destroy your business if your business is <strong><em>not </em></strong>about learning, creativity, innovation, idea sharing and finding solutions quickly and collaboratively&#8230;.are there <em>any</em> businesses like that?</li>
</ol>
<p>So be <strong>smart</strong>, try <strong>S.M.A.R.T</strong>. and enjoy sharing, collaborating, learning and growing &#8220;smarter&#8221; with people everywhere.</p>
<p><strong>Wayne Goldsmith</strong></p>
<p style='text-align:left'>&copy; 2011, <a href='http://www.businesscoachingbrain.com'>Business Coaching Brain</a>. All rights reserved. This post can not be reproduced in full or in part without the expressed consent of the author Wayne Goldsmith</p>
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		<title>Mission Statement Madness: Make it your Mission Statement to Change Mission Statements.</title>
		<link>http://feedproxy.google.com/~r/BusinessCoachingBrain/~3/hQdF_FLeNVo/</link>
		<comments>http://www.businesscoachingbrain.com/mission-statement-madness/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 23:30:06 +0000</pubDate>
		<dc:creator>WayneG</dc:creator>
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		<guid isPermaLink="false">http://www.businesscoachingbrain.com/?p=264</guid>
		<description><![CDATA[Mission Statements? Make it your Mission Statement to Change Mission Statements! Mission Statements are like DVD Players: Mission statements are like DVD players: everyone&#8217;s got one but no one knows how to use them properly or to their full potential. Mission statements by themselves do not work, do not change anything, do not enhance performance, [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.businesscoachingbrain.com/wp-content/uploads/2010/07/iStock_000006049357XSmall.jpg"><img class="alignright size-medium wp-image-267" title="iStock_000006049357XSmall" src="http://www.businesscoachingbrain.com/wp-content/uploads/2010/07/iStock_000006049357XSmall-300x199.jpg" alt="" width="300" height="199" /></a></p>
<p><strong>Mission Statements?</strong></p>
<p>Make it<strong> your</strong> Mission Statement to Change Mission Statements!</p>
<p><span id="more-264"></span></p>
<h3>Mission Statements are like DVD Players:</h3>
<p><strong>Mission statements are like DVD players: everyone&#8217;s got one but no one knows how to use them properly or to their full potential.</strong></p>
<p>Mission statements by themselves do not work, do not change anything, do not enhance performance, do not increase profits, do not produce better leaders, do not provide strategic direction &#8211; by themselves, <a href="http://www.businesscoachingbrain.com/fundamentally-flawed-five-business-fundamentals-that-do-not-work-have-not-worked-and-will-not-work/">mission statements do none of things people believe they do.</a></p>
<p>The Mission Statement is only one of a set of ten techniques which can enhance the performance of the organisation and everyone in it. And, just taking one step in any journey does not get you to the destination.</p>
<p>It&#8217;s like deciding to go to Hawaii for a holiday, booking the flights, paying for the accommodation but then staying in the departure terminal in your home town for two weeks. Once you have committed to creating a new Mission Statement, you have also committed to the process of turning the <strong>&#8216;Statement into Success</strong>.</p>
<h3>The Ten Techniques:</h3>
<p><strong>Technique one -</strong> Mission statement<strong>. </strong>Get it? Got it? Good&#8230;now the<em> real</em> work can begin;</p>
<p><strong>Technique two -</strong> Everyone in the organisation understands what the Mission Statement is, what it means and how it can help them as individuals enhance their personal performance;</p>
<p><strong>Technique three -</strong> Everyone in the organisation feeling like they own the Mission Statement and believe in it;</p>
<p><strong>Technique four -</strong> Everyone understanding how to take the content and <strong><span style="text-decoration: underline;">context</span></strong> of the Mission Statement and apply it to enhancing their performance in <a href="http://www.businesscoachingbrain.com/morewithless/">all they do every day</a><strong>;</strong></p>
<p><strong>Technique five &#8211; </strong>Consistent, open, honest, regular, direct evaluation, assessment and feedback of how the changes to behaviour, thinking, attitudes and values that were inspired by the new Mission Statement are <a href="http://www.businesscoachingbrain.com/continuousimprovement/">measurably impacting on performance </a>(and profit);</p>
<p><strong>Technique six &#8211; </strong>Everyone in the organisation openly embracing and welcoming <a href="http://www.businesscoachingbrain.com/creating-creativity-creative-thinking-for-business-success/">accelerated learning and change </a>as a way of life in your organisation&#8217;s culture and in their own lives:</p>
<p><strong>Technique seven &#8211; </strong>Everyone in the organisation having the confidence to try new things, <a href="http://www.businesscoachingbrain.com/nextperts/">introduce new ideas and take intelligent risks </a>without fear of reprimand or negative consequences;</p>
<p><strong>Technique eight &#8211; </strong>Everyone in the organisation consistently striving to <a href="http://www.businesscoachingbrain.com/leading-without-leading-the-new-direction-or-lack-of-it-in-leadership/">be the best they can be as individuals </a>- to be the best of anyone in their field in your industry;</p>
<p><strong>Technique nine:<a href="http://www.businesscoachingbrain.com/high-performance-teams-do-you-have-what-it-takes-to-be-the-best/"> </a></strong><a href="http://www.businesscoachingbrain.com/high-performance-teams-do-you-have-what-it-takes-to-be-the-best/">Everyone in the organisation </a>knowing the overall strategic direction of your business, where you are going and are passionately committed to getting there in the shortest possible time;</p>
<p><strong>Technique ten: </strong>Everyone in the organisation, willing and committed to reviewing, revising and re-energising the Mission Statement regularly as they themselves and the organisation change, evolve, learn and grow.</p>
<h3>Turning the &#8220;Ten&#8221; into Tangible Targets:</h3>
<p>If you need something to inspire a sense of<a href="http://www.businesscoachingbrain.com/rising-to-the-challenge-the-catalyst-of-conflict-creativity-and-change/"> real commitment</a>, real change and real energy in your organisation, then sure, go through the process of designing, developing and implementing a Mission Statement.</p>
<p>But be prepared for what it <em>really</em> means to<strong> live excellence</strong> and<a href="http://www.businesscoachingbrain.com/social-media-the-s-m-a-r-t-approach/"> accelerate change in your organisation</a>: your Mission Statement is your public Statement that your Mission is to be the best you can be &#8211; the best in your industry.</p>
<p>Ideas without actions are just thoughts.</p>
<p>Innovations without measurable improvement to performance are just window dressing.</p>
<p>Change without demonstrable impact on the passion and attitudes of people which then reflects on their performance is wasted effort.</p>
<p>Mission Statements without a total commitment to implement them into the daily lives of everyone in the organisation are a waste of time, money and energy.</p>
<p>Let your new Mission Statement be the catalyst for creative change, enhanced performance and unprecedented organisational success and not just the words on nice, new sign in your office reception area.</p>
<p>Your Mission Statement must be the cornerstone of creating a high performance environment and a sustainable winning culture in your business.</p>
<p><strong>Wayne Goldsmith</strong></p>
<p style='text-align:left'>&copy; 2011, <a href='http://www.businesscoachingbrain.com'>Business Coaching Brain</a>. All rights reserved. This post can not be reproduced in full or in part without the expressed consent of the author Wayne Goldsmith</p>
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		<title>Fundamentally Flawed: Five Business Fundamentals that do not work, have not worked and will not work.</title>
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		<pubDate>Sat, 01 Jan 2011 23:30:05 +0000</pubDate>
		<dc:creator>WayneG</dc:creator>
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		<description><![CDATA[If we learnt anything from the Global Economic melt down it is this&#8230;.most of the accepted business fundamentals that people have written about, talked about and even preached about are wrong, do not work and need to change. There are at least five core business fundamentals that do not work, probably have never worked and [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>If we learnt anything from the Global Economic melt down it is this&#8230;.<strong>most of the accepted business fundamentals that people have written about, talked about and even preached about are wrong, do not work and need to change.</strong></p>
<p><a href="http://www.businesscoachingbrain.com/wp-content/uploads/2010/04/iStock_000001517734XSmall.jpg"><img class="alignright size-medium wp-image-151" title="iStock_000001517734XSmall" src="http://www.businesscoachingbrain.com/wp-content/uploads/2010/04/iStock_000001517734XSmall-300x299.jpg" alt="" width="180" height="179" /></a><br />
<span id="more-143"></span></p>
<p>There are at least five core business fundamentals that<strong> do not work, probably have never worked and will never work.</strong></p>
<p>The problem is this.</p>
<p><strong>Who writes most business books, business articles, business blogs and business text books?</strong></p>
<p>People who are either working as consultants with large businesses or business school academics.</p>
<p><strong>And what type of businesses make up around 90% of the world&#8217;s economy?</strong></p>
<p><strong>Small</strong> and <strong>medium</strong> businesses.</p>
<p>So people who do not know about or understand small and medium business are telling 90% of us how to do what we do. And when it fails they blame the economy or the environment or world trade barriers or corporate leadership&#8230;<strong>instead of accepting some responsibility and admitting &#8220;we were wrong&#8221;.</strong></p>
<p>Think about it. People who work with less than 10% of the world&#8217;s business&#8217; (and even then are working with them for only a short period of time), are writing the corporate gospels that the rest of the business world have openly and blindly accepted. <strong>Is it just me or is this total insanity?</strong></p>
<p>Result&#8230;it failed and we failed. We listened to the economic theorists and the business gurus. We bought their books. We went to their workshops. We did their courses. <strong>And we failed.</strong></p>
<p>Take<a href="http://www.businesscoachingbrain.com/succession-planning-theres-no-one-like-you-but-thats-a-good-thing/"> </a><strong><a href="http://www.businesscoachingbrain.com/succession-planning-theres-no-one-like-you-but-thats-a-good-thing/">succession planning.</a></strong></p>
<p>It might work for Ford. It could work for Apple. It should work for IBM.</p>
<p>But show me <em>one</em> small or medium sized business, who adopted a succession planning strategy, developed a future leader to take over the business on a given due date, had the incumbent step aside gracefully and then saw the business lift in performance and profits? Guess what&#8230;there isn&#8217;t any! <strong><span style="text-decoration: underline;">Succession planning does not work.</span></strong></p>
<p><strong>Here are another four business fundamentals &#8211; core business truths &#8211; that turn out not to be quite so true.</strong></p>
<p><strong><a href="http://www.businesscoachingbrain.com/leading-without-leading-the-new-direction-or-lack-of-it-in-leadership/">Leadership training</a></strong> &#8211; what is the fundamental quality of great leaders? <strong>Uniqueness</strong>. So what&#8217;s the point of running training courses to teach something that you don&#8217;t want your leaders to learn &#8211; i.e. a standard, one size fits all way of leading.</p>
<p><strong><a href="http://www.businesscoachingbrain.com/succession-planning-theres-no-one-like-you-but-thats-a-good-thing/">Succession planning</a></strong><a href="http://www.businesscoachingbrain.com/succession-planning-theres-no-one-like-you-but-thats-a-good-thing/"> </a>- as above &#8211; it does not, has not and will not work. The main reason is human nature. Succession planning means that the next person &#8211; the successor &#8211; must be by definition more successful, more talented and more brilliant than the incumbent. And who in all honesty wants that to happen? Ego rules the economy.</p>
<p><strong>Strategic planning</strong> &#8211; Everyone who crashed in the Global Economic Crisis had a strategic plan. They had a budget management plan. They had a business growth plan. Did it save them? Did it give them immunity to failing and falling? <strong>The old &#8220;failing to plan is planning to fail&#8221; is rubbish</strong>. It was the lack of ability to read the warning signs, to react dynamically and a failure to adapt quickly to them that cost so many people their businesses, their fortunes and their lives. But&#8230;at least they all stuck to their plan!</p>
<p><strong><a href="http://www.moregold.com.au/articles/changing-culture/">The Mission statement</a></strong><a href="http://www.moregold.com.au/articles/changing-culture/"> -</a> what a waste of time, money and energy the old &#8220;mission statement&#8221; is. Take the company on a retreat, run a workshop where people come up with some obscure, irrelevant sentence about the company, stick it up on a wall somewhere and &#8220;presto&#8221; &#8211; everything changes, everyone performs to their potential, profits rain down from the sky like rain&#8230;&#8230;.<strong>anyone else see this for the BS it is?</strong></p>
<p><strong>The Telemarketing / mass marketing plan &#8211; </strong>is there anything more annoying, more obnoxious or more irritating that receiving a call or brochure offering a one size fits all solution to your problems?<strong> Mass marketing is a waste of time</strong> &#8211; it is offensive &#8211; it is humiliating for the sellers and the potential buyers and it has to be stopped.  People want to be <strong>listened to and engaged with</strong> not marketed at.</p>
<p>There is a better way: a much much much better way of doing business in the post Global Economic Crisis&#8230;&#8230;&#8230;..<strong>see my next post</strong>.</p>
<p><strong>Wayne Goldsmith</strong></p>
<p style='text-align:left'>&copy; 2011, <a href='http://www.businesscoachingbrain.com'>Business Coaching Brain</a>. All rights reserved. This post can not be reproduced in full or in part without the expressed consent of the author Wayne Goldsmith</p>
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		<title>Continuous Improvement, Continuous Improvement, Continuous Improvement, Continuous…</title>
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		<pubDate>Sat, 01 Jan 2011 23:30:03 +0000</pubDate>
		<dc:creator>WayneG</dc:creator>
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		<guid isPermaLink="false">http://www.businesscoachingbrain.com/?p=6</guid>
		<description><![CDATA[Do you want to win? No you don&#8217;t. Not really. You want to win and win and win and win! Winning is rarely about doing it once and walking away. Winning is about sustaining performance: sustaining competitiveness: about getting to the top and staying there. Lots of people, teams and companies win once &#8211; very [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><strong>Do you want to win? No you don&#8217;t. Not really. </strong>You want to <strong>win and win and win and win!</strong></p>
<p><strong><a href="http://www.businesscoachingbrain.com/wp-content/uploads/2010/05/iStock_000011038062Small.jpg"><img class="alignright size-medium wp-image-188" title="Time for Change - Ornate Clock" src="http://www.businesscoachingbrain.com/wp-content/uploads/2010/05/iStock_000011038062Small-300x253.jpg" alt="" width="180" height="152" /></a><br />
<span style="font-weight: normal;"> </span></strong></p>
<p>Winning is rarely about doing it once and walking away. Winning is about <strong>sustaining</strong> performance: <strong>sustaining </strong>competitiveness: about getting to the top and <strong>staying there.</strong></p>
<p>Lots of people, teams and companies win once &#8211; very few are able to adopt the thinking, systems and practices that enable them to sustain competitiveness year after year after year.</p>
<p>Why is <strong>sustainable competitiveness</strong> so important?</p>
<p><span id="more-6"></span></p>
<p><strong>Sustaining competitivenes</strong><strong>s</strong> is critical for one reason&#8230;..<strong><span style="text-decoration: underline;">no one goes from being uncompetitive to winning.</span><span style="font-weight: normal;"> </span></strong></p>
<p><strong><span style="font-weight: normal;">There are </span><span style="font-weight: normal;">three types of organisations</span><span style="font-weight: normal;"> in the world:</span></strong></p>
<ol>
<li><strong>Not competitive</strong>: those organisations devoid of the ideas, people, passion and knowledge to be competitive in their industry &#8211; they are doing <strong>nothing</strong> right;</li>
<li><strong>Competitive</strong>: those organisations who are doing most things well and are close to their peak performance level &#8211; they are doing <strong>most things</strong> right;</li>
<li><strong>Winners:</strong> those at the top of their industry &#8211; at the peak of their performance &#8211; with the world at their feet &#8211; they are doing <strong>everything </strong>right.</li>
</ol>
<p><strong> </strong>Being <strong>competitive</strong> means you can launch a winning new product campaign or successful sales program or drive into a new market from a position of relative strength. <strong>It is almost impossible to go from last to first in a single year</strong> &#8211; but from a position of competitiveness, <strong>anything is possible.</strong></p>
<p>However, for some reason most organisations are <strong>notoriously bad at sustaining competitiveness.</strong></p>
<p>With very few exceptions around the world, most organisations, sporting teams and even people feel the need to (unnecessarily) go through the <strong>Performance Cycle:</strong></p>
<p><strong> </strong></p>
<p><strong>Performance Cycle Stage one</strong>: <strong><span style="text-decoration: underline;">Not Competitive:</span></strong> the organisation is failing to perform and struggling to survive;</p>
<p><strong> </strong></p>
<p><strong>Performance Cycle Stage two</strong>:<strong> <span style="text-decoration: underline;">S</span></strong><strong><span style="text-decoration: underline;">triving for Success:</span><span style="text-decoration: underline;"> </span><span style="font-weight: normal;">A</span><span style="font-weight: normal;"> passionate person and / or motivated team ignites the desire to succeed and inspires the organisation to strive for success. The acceleration of progress comes from <a href="http://www.businesscoachingbrain.com/rising-to-the-challenge-the-catalyst-of-conflict-creativity-and-change/">embracing change and learning </a>and the commitment to turn learning into action;</span></strong></p>
<p><strong>Performance Cycle Stage three:<span style="text-decoration: underline;"> </span></strong><strong><span style="text-decoration: underline;"><a href="http://www.businesscoachingbrain.com/high-performance-teams-do-you-have-what-it-takes-to-be-the-best/">Creating</a></span></strong><strong><a href="http://www.businesscoachingbrain.com/high-performance-teams-do-you-have-what-it-takes-to-be-the-best/"> </a><span style="text-decoration: underline;"><span style="text-decoration: none;"><span style="text-decoration: none;"><a href="http://www.businesscoachingbrain.com/high-performance-teams-do-you-have-what-it-takes-to-be-the-best/">t</a></span></span><span style="text-decoration: none;"><span style="text-decoration: none;"><a href="http://www.businesscoachingbrain.com/high-performance-teams-do-you-have-what-it-takes-to-be-the-best/">he Right Culture:</a></span></span></span></strong> The right people and the right environment are in place and the opportunity has been created for the organisation to be successful;</p>
<p><strong> </strong></p>
<p><strong>Performance Cycle Stage four<span style="text-decoration: underline;">: Success: </span><span style="font-weight: normal;">T</span></strong>he organisation gets to the top but then loses momentum by ceasing to change and learn at an accelerated rate. They adopt a <strong>&#8220;secret formula&#8221;</strong> mentality, i.e. <em>&#8220;we know what it takes to win, therefore all we have to do is repeat what we did last year and we will keep winning&#8221;</em>. The have forgotten the fundamental principle of winning: <strong>S</strong><strong>uccess is a moving target! </strong>In the meantime the competition is accelerating their learning, their improvement and their performance &#8211; and they are determined to become the next no 1;</p>
<p><strong> </strong></p>
<p><strong>Performance Cycle Stage five</strong>: <strong><span style="text-decoration: underline;"><span style="text-decoration: underline;">The Fall: </span><span style="font-weight: normal;">T</span></span></strong>hings start to fail. Management and staff get sacked, reviews, reviews and more reviews are commissioned, finally the board is overthrown, there is public brawling and the organisation is at the brink of collapsing altogether&#8230;&#8230; And we are back at stage one again &#8211; if you are lucky!</p>
<p>Most businesses, sporting organisations and even people believe it is inevitable that they will perform <strong>in cycles: </strong>good days and bad days, upturns and down turns, bears and bulls &#8211; yada yada yada.</p>
<p>They believe, that there will always be times when they are <strong>performing well</strong> – and times when they are <strong>performing poorly: and that is why they fail.</strong></p>
<p>The performance cycle of an organisation can be compared to a <strong>clock &#8211; </strong><strong><a href="http://www.sportscoachingbrain.com/the-performance-clock-the-most-important-concept-in-high-performance-sport/">the Performance Clock.</a></strong></p>
<ul>
<li><strong>At 10 o’clock,</strong> the organisation is hungry for success and changing rapidly. They are accelerating their rate of change by learning fast and by being innovative, creative and committed to success;</li>
<li><strong>At 11 o’clock</strong>, the organisation is close to their best. They are consistently performing well, stock prices are rising and they are continuing to strive for success. Most importantly, they have created a culture which has a high likelihood of succeeding;</li>
<li><strong>At 12 o’clock</strong> – the organisation wins! They  become recognised for <a href="http://www.businesscoachingbrain.com/creating-creativity-creative-thinking-for-business-success/">their innovation, their creativity</a> and their industry leadership &#8211; they are the benchmark –<strong> they are at the peak of their performance cycle.</strong></li>
</ul>
<p><strong> </strong></p>
<p><strong>But then, for some reason, a funny thing happens……</strong></p>
<p><strong> </strong></p>
<p>Often when an organisation is at the top of its <strong>performance cycle</strong> it stops doing many of the things it was doing to make it successful.</p>
<ul>
<li><strong>1 o’clock</strong> and the organisation stops being creative and open minded. They start believing that <strong>their way is the only way </strong>and that they have the infallible secret formula for success. <strong>This is the beginning of disaster!</strong></li>
</ul>
<p>They begin losing market share. Their competitors begin to make inroads in the organisation&#8217;s traditional markets. Their stock prices fall.</p>
<ul>
<li><strong>2 o’clock……3 o’clock</strong>……..the Sales manager gets sacked. The Marketing Director soon follows. Then the CEO. The organisation starts spending money on new staff, new equipment, <a href="http://www.businesscoachingbrain.com/succession-planning-theres-no-one-like-you-but-thats-a-good-thing/">new leaders </a>and new technologies in a frantic attempt to stop the decline in performance.</li>
</ul>
<p>They continue losing.</p>
<ul>
<li><strong>4 o’clock…..5 o’clock….</strong>the new CEO and the entire management gets sacked. The organisation is in disarray.</li>
<li><strong>6’clock.</strong> The team cannot do anything right. The investors and customers have deserted it. It appears that the organisation may never ever experience success again.</li>
</ul>
<p><strong>But then…..</strong></p>
<ul>
<li><strong>7 o’clock</strong> – someone decides things have to change. They put together a plan, they work with passion and find some people and money to turn things around.</li>
<li><strong>8 o’clock…..9 o’clock</strong> – people start believing that things can change. New people, new plans,<a href="http://www.businesscoachingbrain.com/high-performance-teams-do-you-have-what-it-takes-to-be-the-best/"> a team team</a>, new ideas, new thinking……..there is enthusiasm and excitement and energy and passion in the organisation.</li>
<li><strong>10 o’clock and 11 o’clock</strong> &#8211; the cycle is complete and the organisation can look forward to a short period of success as their performance cycle is at its peak once more.</li>
</ul>
<p>The sad reality for most organisations is that they spend one or two years (at most) between <strong>10 o’clock and 12</strong> and then often spend many, many, many years between <strong>1 o’clock and 7 o’clock &#8211; hoping for a miracle.</strong></p>
<p><strong>The message is clear &#8211; for your organisation to be successful over the long term you must be committed to continuous improvement. </strong>You must reject the<strong> TTWWDIH (&#8220;that&#8217;s the way we do it here&#8221;) disease a</strong>nd continue to strive for excellence in all things everyday.</p>
<p><strong> </strong></p>
<p><strong>The aim is to create a sustainably successful high performance environment – </strong>and to ensure your organisation is <strong><em>always</em></strong><strong> competitive.</strong> Winning once can be due to luck, good weather or a lack of performance by your competition – but <strong>sustainable competitiveness</strong> comes from good planning, good management, good vision, hard work and a <strong>commitment to continuous improvement.</strong></p>
<p>How can you <strong>sustain competitiveness?</strong></p>
<p><strong> </strong></p>
<p><strong>1. Develop and understand your own unique performance culture: </strong>Understand who you are as an organisation, what things make you unique: <strong><a href="http://www.businesscoachingbrain.com/leading-without-leading-the-new-direction-or-lack-of-it-in-leadership/">embrace your uniqueness &#8211; it is your edge;</a></strong></p>
<p><strong> </strong></p>
<p><strong>2. Bring in people, ideas, resources etc which either sustain your performance culture or add value to it: <span style="font-weight: normal;">O</span><span style="font-weight: normal;">nce you know who you are, continuously strive to sustain your uniqueness or add to it by bringing in the right people, ideas, resources etc;</span></strong></p>
<p><strong> </strong></p>
<p><strong>3. Work harder, more consistently, smarter than anyone else: </strong>Competitiveness comes from consistency &#8211; <strong>excellence in all things, every day, from everyone</strong> in the organisation;</p>
<p><strong> </strong></p>
<p><strong>4. <a href="http://www.businesscoachingbrain.com/creating-creativity-creative-thinking-for-business-success/">Accelerate your performance through better learning</a></strong><strong>: </strong>Learn faster &#8211; accelerate your performance by relentlessly seeking new, smarter and better ways to do what you do.</p>
<p><strong>Wayne Goldsmith</strong></p>
<p style='text-align:left'>&copy; 2011, <a href='http://www.businesscoachingbrain.com'>Business Coaching Brain</a>. All rights reserved. This post can not be reproduced in full or in part without the expressed consent of the author Wayne Goldsmith</p>
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		<title>High Performance Teams – do you have what it takes to be the best?</title>
		<link>http://feedproxy.google.com/~r/BusinessCoachingBrain/~3/5Hd9chkM7WE/</link>
		<comments>http://www.businesscoachingbrain.com/high-performance-teams-do-you-have-what-it-takes-to-be-the-best/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 23:30:02 +0000</pubDate>
		<dc:creator>WayneG</dc:creator>
				<category><![CDATA[Team Creation, Team Development]]></category>
		<category><![CDATA[Accelerated Learning]]></category>
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		<category><![CDATA[Continuous Improvement]]></category>
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		<guid isPermaLink="false">http://www.businesscoachingbrain.com/?p=127</guid>
		<description><![CDATA[So you think you have a high performance team? So you believe your team is the best of the best in your industry? So you feel that your team is capable of creating a consistently competitive high performance environment? Try the High Performance Teams quiz&#8230;..if you dare. Lots of people talk about creating teams. Just [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p>So you think you have a <strong>high performance team?</strong></p>
<p>So you believe your team is the <strong>best of the best in your industry?</strong></p>
<p>So you feel that your team is capable of <strong>creating a consistently competitive high performance environment?</strong></p>
<p>Try the <strong>High Performance Teams </strong>quiz&#8230;..if you dare.<a href="http://www.businesscoachingbrain.com/wp-content/uploads/2010/04/iStock_000009384907XSmall1.jpg"><img class="alignleft size-medium wp-image-139" title="iStock_000009384907XSmall" src="http://www.businesscoachingbrain.com/wp-content/uploads/2010/04/iStock_000009384907XSmall1-225x300.jpg" alt="" width="225" height="300" /></a><br />
<span id="more-127"></span></p>
<p>Lots of people talk about <strong>creating teams.</strong></p>
<p>Just as many talk about <strong>creating high performance teams.</strong></p>
<p>Yet, few really understand what high performance actually is, where it is, how to find it, who owns it and how to keep it.</p>
<p>The best teams in the world &#8211; those who genuinely understand creating and sustaining a high performance environment &#8211; are those who <strong>c</strong><strong>onsistently demonstrate an uncompromising commitment to continuous improvement, excellence and the enthusiastic pursuit of creativity, innovation and accelerated learning. </strong></p>
<p><strong>They see success not as a final, one off destination, but as an inevitable result of their passion, drive, determination, innovation and selfless devotion to team performance. They &#8220;live excellence&#8221; &#8211; they live in high performance environments where honesty, passion, creativity and energy are the currency and being better than anyone in their respective role in their industry is the mantra.</strong></p>
<p>Still think <em>your</em> team is a high performance team? Still think your team has what it takes to be the best?</p>
<p>Take the &#8220;businesscoachingbrain&#8217;s&#8221; <strong>High Performance Team quiz</strong>&#8230;..five minutes that will change the way you think about high performance teams.</p>
<p><strong>Answer Yes or No to the following questions:</strong></p>
<p>Question 1: Does everyone in your team <strong>consistently out-perform everyone else in their respective roles</strong> in your competition?</p>
<p>Question 2: Does everyone in your team <strong>strive to learn faster and apply new ideas more effectively </strong>than your competition?</p>
<p>Question 3: Does everyone in your team <strong>pursue individual and collective excellence with passion, enthusiasm, determination and drive?</strong></p>
<p>Question 4: Does everyone in your team <strong>c</strong><strong>rave professional development and opportunities to learn, grow and improve?</strong></p>
<p>Question 5: Does everyone in your team <strong>thirst for innovation, creativity, new ideas and discovering new and better ways</strong> of doing what they do?</p>
<p>Question 6: Is everyone in your team a<strong>s passionate about the success of the team as they are about achieving their own personal success?</strong></p>
<p>Question 7: Does everyone in your team <strong>encourage and energise their team mates?</strong></p>
<p>Question 8: Does everyone in your team <strong>embrace total, uncompromising honesty </strong>about their individual and collective performance?</p>
<p>Question 9: Does everyone in your team <strong>not only accept but enthusiastically seek feedback, input and advice </strong>from their peers?</p>
<p>Question 10: Does everyone in your team <strong>s</strong><strong>trive to understand the needs, motivations and passions of their team mates</strong> and respond to them?</p>
<p>Question 11: Does everyone in your team <strong>strive to be unique, to be different, to take risks and to be themselves </strong>- yet respect the uniqueness of their team mates?</p>
<p>Question 12: Does everyone in your team <strong>reject the concept of TTWWDIH &#8211; &#8220;that&#8217;s the way we do it here&#8221;</strong> and are they all committed to continuous improvement?</p>
<p>Question 13: Does everyone in your team <strong>embrace hard work and dedication</strong> to achieving their individual and team goals?</p>
<p>Question 14: Does everyone in your team <strong>take time to get to know and understand their team mates and what motivates them to perform to their full potential</strong>?</p>
<p>Question 15: Has everyone in your team <strong>taken time to discover their own passions, their own motivations and their own unique gifts</strong> and what environment they need to create to consistently perform to their full potential?</p>
<p>Question 16: Is your high performance environment <strong>strong enough and robust enough to stay strong and continue to improve in times of change?</strong></p>
<p>Question 17: Does everyone in your team <strong>inspire those around them and those in other teams, your clients and the public</strong> by demonstrating excellence, energy and enthusiasm in all that they do?</p>
<p>Question 18: Does your team <strong>work collaboratively and solve problems as an integrated, open minded, non-egotistical group of professionals</strong> focused on enhancing their performance?</p>
<p>Question 19: Does everyone in your team <strong>work hard on their physical and mental health and their personal and family relationships</strong> to ensure they have balance and happiness outside of work?</p>
<p>Question 20: Does everyone in your team <strong>&#8220;own&#8221; the culture of the team, have they bought into it with their complete energy and potential and are they working to grow and enhance the team&#8217;s high performance culture?</strong></p>
<p>So &#8211; how did you do?</p>
<p><strong>Answer key:</strong></p>
<p>Score one point for each <strong>Yes</strong> answer and zero points for each <strong>No</strong> response.</p>
<p><strong>Score less than 5: </strong>High Performance? Forget it. You should start looking for a nice, warm, tropical island somewhere and retire to it.</p>
<p><strong>Score 6-10:</strong> You have the makings of a High Performance team but at the moment you still would prefer coffee to commitment, holidays to hard work, hot lunches to honesty and popularity to performance.</p>
<p><strong>Score 11-15:</strong> You are on the way to becoming a High Performance team. You have the potential &#8211; you have the knowledge &#8211; you have the desire &#8211; now all it takes is the consistent commitment to excellence.</p>
<p><strong>Score 16-20</strong>: What are you wasting time reading this article for? You are already driving a High Performance team &#8211; please send me the details of your own blog so I can read how you do it!</p>
<p><strong>Wayne Goldsmith</strong></p>
<p style='text-align:left'>&copy; 2011, <a href='http://www.businesscoachingbrain.com'>Business Coaching Brain</a>. All rights reserved. This post can not be reproduced in full or in part without the expressed consent of the author Wayne Goldsmith</p>
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		<title>Change Management – the Only Game in Town.</title>
		<link>http://feedproxy.google.com/~r/BusinessCoachingBrain/~3/qSWfnoo0FyI/</link>
		<comments>http://www.businesscoachingbrain.com/change-management/#comments</comments>
		<pubDate>Sat, 01 Jan 2011 23:30:00 +0000</pubDate>
		<dc:creator>WayneG</dc:creator>
				<category><![CDATA[Change Management]]></category>
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		<guid isPermaLink="false">http://www.businesscoachingbrain.com/?p=7</guid>
		<description><![CDATA[Change management is the only game in town. Everything depends on it. Business success. Profits. Client satisfaction. Staff performance. Everything. The Ten Laws of Change Management: Manage change &#8211; or change will manage you: Lead the introduction of change, new ideas and innovations in your industry. If you don&#8217;t, then time, situations and circumstances will force [...]]]></description>
			<content:encoded><![CDATA[<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><p><a href="http://www.businesscoachingbrain.com/wp-content/uploads/2009/11/iStock_000011037986Small.jpg"><img class="alignright size-medium wp-image-295" title="Change - Blue Button" src="http://www.businesscoachingbrain.com/wp-content/uploads/2009/11/iStock_000011037986Small-300x289.jpg" alt="" width="300" height="289" /></a></p>
<p>Change management is the <strong><em>only</em></strong> game in town.</p>
<p><strong>Everything</strong> depends on it.</p>
<p>Business success.</p>
<p>Profits.</p>
<p>Client satisfaction.</p>
<p>Staff performance.</p>
<p><strong>Everything.<span id="more-7"></span></strong></p>
<p><strong>The Ten Laws of Change Management:</strong></p>
<ol>
<li><strong>Manage change &#8211; or change will manage you</strong>: Lead the introduction of change,<a href="http://www.businesscoachingbrain.com/nextperts/"> new ideas and innovations </a>in your industry. If you don&#8217;t, then time, situations and circumstances will force change on you. The best ideas win!</li>
<li><strong>It is harder to manage not changing than to manage change:</strong> It is far more difficult to manage people, places and practices that<a href="http://www.businesscoachingbrain.com/fundamentally-flawed-five-business-fundamentals-that-do-not-work-have-not-worked-and-will-not-work/"> <strong>don&#8217;t change</strong> </a>or are incapable of change than it is to manage change. There is a natural energy to change and people will embrace it and become part of it if they understand it.</li>
<li><strong>It is not a popularity competition:</strong> <a href="http://www.businesscoachingbrain.com/rising-to-the-challenge-the-catalyst-of-conflict-creativity-and-change/">Change hurts. Change can be painful</a>. Change can produce conflict. But out of change comes progress and performance.</li>
<li><strong><a href="http://www.businesscoachingbrain.com/creating-creativity-creative-thinking-for-business-success/">Accept and embrace change actively </a>- don&#8217;t change passively</strong>: Seek opportunities to change. Look for ideas and innovations which can be the catalyst of change. Be committed to change as an integral part of your daily life.</li>
<li><strong><a href="http://www.ted.com/talks/ken_robinson_changing_education_paradigms.html">Learning </a>and change are married &#8211; one does not happen without the other:</strong> Learning = change. Learn faster, change faster, win sooner.</li>
<li><strong>Most people can change what they do: only the great ones can change who they are:</strong> Every one can and will learn to change their practices. Very very few people are capable of sustainable change to who they are.</li>
<li><strong>People change when it is too late or almost too late:</strong>Most people will not change until they face disaster, catastrophe or certain peril. Sometimes you have to present these options to them to get them to change.</li>
<li><strong>The time to make your biggest change is when you have been successful &#8211; because the resistance to change is greatest in those who feel they don&#8217;t need to:</strong> The reason repeating success and sustaining success is so difficult is that resistance to change is greatest when people and organisations are at their most successful.</li>
<li><strong>Small changes often rather than catastrophic changes every five years</strong>&#8230;.Change is like exercise. <a href="http://www.businesscoachingbrain.com/continuousimprovement/">Do a little every day </a>and stay fit and healthy. Or do nothing for five years and enjoy a coronary by-pass and lipo-suction. Continuous improvement and ongoing performance enhancement are the keys to success.</li>
<li><strong>Be inclusive, seek buy in, embrace collaboration but in the end change anyway:</strong> Ideally change will come as the result of <a href="http://www.businesscoachingbrain.com/high-performance-teams-do-you-have-what-it-takes-to-be-the-best/">everyone in the organisation </a>feeling ownership for the change process and will give it 100 % support and buy in. But, in the end, if you are a <a href="http://www.businesscoachingbrain.com/leading-without-leading-the-new-direction-or-lack-of-it-in-leadership/">leader</a>, a senior manager or someone who is <strong>accountable</strong> for the success of the organisation, you have to change anyway. Seek support &#8211; <strong>but do what you have to do</strong>.</li>
</ol>
<p>That&#8217;s my <strong>Ten Laws of Change Management -</strong> what&#8217;s yours? </p>
<p><strong>Wayne Goldsmith</strong></p>
<p style='text-align:left'>&copy; 2011, <a href='http://www.businesscoachingbrain.com'>Business Coaching Brain</a>. All rights reserved. This post can not be reproduced in full or in part without the expressed consent of the author Wayne Goldsmith</p>
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