Business Development Concepts https://www.bdconcepts.net/ Business Development Services Mon, 22 Aug 2016 20:55:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 Frozen In the Sales “Comfort Zone” https://www.bdconcepts.net/frozen-sales-comfort-zone/ Tue, 23 Jun 2015 13:28:51 +0000 http://www.bdconcepts.net/?p=435 Nearly every day I face the challenge of the client or prospective client that is seeking improved sales and marketing results, but does not want to change the way they approach the marketing. Many times they hire us to be the bearer of better sales and then demand we do the same things that yielded [...]

Frozen In the Sales “Comfort Zone”

]]> Combining Technology With Face to Face https://www.bdconcepts.net/424/ Fri, 13 Mar 2015 19:13:01 +0000 http://www.bdconcepts.net/?p=424 I think we all agree that technology has greatly reduced our ability to build our relationships with customers, both current and prospective. We communicate behind a faceless shroud of emails and text that eliminates any shred of feelings, emotions or personality. Now, rather than calling our customers or other business colleagues we resort to the [...]

Combining Technology With Face to Face

]]> The Real Meaning of “Strategic Partnership” https://www.bdconcepts.net/real-meaning-strategic-partnership/ Tue, 10 Mar 2015 01:09:40 +0000 http://www.bdconcepts.net/?p=419 I've recently learned that the term “Strategic Partnership” is very misunderstood in the marine industry as it is in most industries. Most people and business owners as well as managers think it’s some sort of referral program. Some think is just another business that you my do business with from time to time that you [...]

The Real Meaning of “Strategic Partnership”

]]> 9 Marketing Facts That May Shock You https://www.bdconcepts.net/9-marketing-facts-shock/ Wed, 04 Mar 2015 13:32:55 +0000 http://www.bdconcepts.net/?p=414 Here are some great marketing facts that you may not know. These facts can serve as a key factor to your sales success. YouTube is now the 2nd most used search engine. It’s only exceeded by Google. YouTube is also more widely used than both Yahoo and Bing combined. The 50 to 60 year old [...]

9 Marketing Facts That May Shock You

]]> Are Your Customers Holding You Back? https://www.bdconcepts.net/customers-holding/ Mon, 02 Mar 2015 12:56:16 +0000 http://www.bdconcepts.net/?p=407 About a year ago, I decided to transition to a larger and more sophisticated client base. This decision was based on a number of reasons. I found that the smaller clients I had started my business with in many cases were detached for their role in the sales and marketing process. Many times they missed [...]

Are Your Customers Holding You Back?

]]> Thinking Like Your Customer https://www.bdconcepts.net/thinking-customer/ Sat, 21 Feb 2015 13:19:06 +0000 http://www.bdconcepts.net/?p=403 Many times I talk with companies that have marketing programs designed to please the owner or the person(s) in charge of the marketing. This is easily seen when you look at a company’s marketing profile like their website, social media presence and other aspects of their marketing strategy. When you see a weak social media [...]

Thinking Like Your Customer

]]> Boating Industry Lagging In Internet Sales Race https://www.bdconcepts.net/boating-industry-lagging-internet-sales-race/ Fri, 13 Feb 2015 20:41:09 +0000 http://www.bdconcepts.net/?p=398 Recently, I did some research on the level of impact that the internet has on sales in the boating industry. What I found was both remarkable and disturbing. It appears that the consumers are far more knowledgeable at using the internet as a means of determining the best product and place to buy than the [...]

Boating Industry Lagging In Internet Sales Race

]]> Success Is Like Art….It’s All About “Perception” https://www.bdconcepts.net/success-artits-perception/ Tue, 03 Feb 2015 21:04:51 +0000 http://www.bdconcepts.net/?p=396 Success has many levels. The truly successful marine sales people understand this. Those with lacking sales figures seem to not have a clue and even worse don’t want a clue. Many times while talking to marine sales professionals, the first question I ask is, how’s business”? The answer is usually the same. ”Great”. The fact [...]

Success Is Like Art….It’s All About “Perception”

]]> A Look In The Mirror At ABBRA Conference https://www.bdconcepts.net/mirror-abbra-conference-2/ Thu, 29 Jan 2015 20:58:38 +0000 http://www.bdconcepts.net/?p=393 Recently, I was asked to speak at the American Boat Builders and Repairers Association Annual Conference in Fort Lauderdale, FL. It was a great meeting and I totally enjoyed getting to know so many marine industry leaders. These are folks that have maintained the art of boat building, restoration and repair over generations. The one [...]

A Look In The Mirror At ABBRA Conference

]]> Is Your Website a “Hook Without a Bait”? https://www.bdconcepts.net/website-hook-bait/ Tue, 17 Jun 2014 11:10:28 +0000 http://www.bdconcepts.net/?p=375 Over the past few years, I’ve watched boat dealer websites become more and more like websites that would sell clothing, DVD’s and other smaller ticket items. Boat dealers and marine industry firms have been convinced that throwing up a website with the details of every boat they have in inventory and the price with increase [...]

Is Your Website a “Hook Without a Bait”?

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