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		<title>Factoring Basics</title>
		<link>http://tjolsen.net/factoring-basics.html</link>
		<comments>http://tjolsen.net/factoring-basics.html#comments</comments>
		<pubDate>Sat, 04 Sep 2010 08:59:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[accounts receivable factoring]]></category>
		<category><![CDATA[factoring]]></category>
		<category><![CDATA[invoice factoring]]></category>

		<guid isPermaLink="false">http://tjolsen.net/?p=491</guid>
		<description><![CDATA[Most sales to commercial clients usually carry 30 to 60 day payment terms. This means that as a supplier, you must deliver your products or services now. However, your client has between 30 to 60 days to pay you.
This creates a significant challenge for owners of small and midsize businesses. The problem is simple. Your [...]<p><a href="http://tjolsen.net/factoring-basics.html">Factoring Basics</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Most sales to commercial clients usually carry 30 to 60 day payment terms. This means that as a supplier, you must deliver your products or services now. However, your client has between 30 to 60 days to pay you.</p>
<p>This creates a significant challenge for owners of small and midsize businesses. The problem is simple. Your clients want to pay you in 30 to 60 days, but you must pay rent, payroll and your suppliers now. As you can see, the math does not work. Unless you have a substantial bank account, this leads to an almost impossible situation.</p>
<p>If you are in this situation, it is also very likely that the bank will not be able to help you. As you well know, banks only lend to businesses that have three years of profitable operations and significant hard collateral. If you do not qualify for bank financing, your best bet may be to consider factoring.</p>
<p>Factoring is a business financing tool that helps business owners who cannot afford to wait 30 to 60 days to get paid by their commercial customers. Factoring provides you with the necessary funds to meet payroll, make rent and pay your suppliers on time.</p>
<p>As opposed to bank financing, factoring is easy to qualify for. The main requirements are that you have a profitable business with a strong roster of commercial clients. For the factoring company, your best collateral is the invoices from your strong customers.<br />
<span id="more-491"></span><br />
Factoring is also easy to use. It enables you receive a substantial portion of your billings within a day of invoicing. It reduces the time you wait to get paid from 60 days to 2 days. The transaction is usually structured as a two installment sale of an invoice. The first installment, called the advance, is paid to you immediately. The advance can be anywhere between 70% and 90% of the gross value of the invoice. The remaining portion (10% &#8211; 30%) is held as a reserve to cover disputes and charge backs. The reserve is rebated as soon as the invoice is paid in full.  The factoring company will charge a small fee for this service.</p>
<p>Factoring financing is an ideal tool for companies that are growing and that cannot afford to wait to get paid by the clients. It helps you to stabilize your financial situation and positions you for growth.</p>
<p><a href="http://tjolsen.net/factoring-basics.html">Factoring Basics</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
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		<title>Can You Hear Me Now?</title>
		<link>http://tjolsen.net/can-you-hear-me-now.html</link>
		<comments>http://tjolsen.net/can-you-hear-me-now.html#comments</comments>
		<pubDate>Fri, 15 Jan 2010 08:43:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Listening]]></category>

		<guid isPermaLink="false">http://richmondjwj.org/?p=487</guid>
		<description><![CDATA[When you listen to a customer (or co-worker, spouse, significant other), your brain is constantly making hundreds of assumptions.  Each word, inflection, and tone of voice is interpreted, but not always as the speaker intended.  Research shows that 2/3rd of all employees feel management isnt listening.*
We all think we know how to listen, [...]<p><a href="http://tjolsen.net/can-you-hear-me-now.html">Can You Hear Me Now?</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p>When you listen to a customer (or co-worker, spouse, significant other), your brain is constantly making hundreds of assumptions.  Each word, inflection, and tone of voice is interpreted, but not always as the speaker intended.  Research shows that 2/3rd of all employees feel management isnt listening.*</p>
<p>We all think we know how to listen, yes?  The fact is that very few people know how to truly listen.  In our earnestness to serve, we get pulled out of a conversation by preparing for the answer while the other person is still talking.  We wait for a pause and when the person takes a breath, we jump in to improve or remedy the situation.</p>
<p>Or, we worry about the question that we may be asked that we might not be able to answer intelligently.  Will we know the answer?  Will we be able to respond appropriately?  What if I am asked a question I don&#8217;t know the answer to?  What if I don&#8217;t understand the question?  What if they find out that I&#8217;m new on the job/on the equipment/at this company?  What if they get angry at me?  What if I frustrate them?  What if, what if, you fill in the blank.  We are anywhere but listening to the other person.<br />
<span id="more-487"></span><br />
Our intentions are good.  We want to give the best response we can, hopefully the right answer.  However, if we are not present to the conversation, the other person feels not heard, unimportant, ripped off, and the like.  If there was no upset on their side to begin with, it now exists big time.  Fact:   if you are not listening to the customer, there is no way you can answer the question.  The truth is you probably haven&#8217;t even heard it.</p>
<p>Listening is our least used and weakest communication skill.  None the less, great customer service professionals are first and foremost great listeners.  Active listening forces us to tune in to what the customer is saying, instead of trying to think of what our responses will be.</p>
<p>Hearing and listening are not the same, though many people use the words interchangeably.<br />
Hearing is a physiological process whereby auditory impressions are received by your ears and transmitted to your brain.<br />
Listening involves interpreting and understanding the significance of the sensory experience.</p>
<p>The derivative of listen is &#8216;list,&#8217; which means to lean toward one side.  Have you ever noticed how you lean in when someone is talking to you, or vice versa?  Even on the phone?</p>
<p>When you listen, you win and the other person wins.  But it is not enough to just listen, you have to communicate to people that you&#8217;re listening.  Sometimes people don&#8217;t think you&#8217;re listening when you are because you&#8217;re not communicating that you&#8217;re listening.</p>
<p>*Training, December 2006, p. 9.</p>
<p><a href="http://tjolsen.net/can-you-hear-me-now.html">Can You Hear Me Now?</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
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		<title>A Career In Accounting</title>
		<link>http://tjolsen.net/a-career-in-accounting.html</link>
		<comments>http://tjolsen.net/a-career-in-accounting.html#comments</comments>
		<pubDate>Thu, 14 Jan 2010 08:40:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[accountant]]></category>
		<category><![CDATA[accounting]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[jobs]]></category>

		<guid isPermaLink="false">http://richmondjwj.org/?p=485</guid>
		<description><![CDATA[Accounting is the study of how businesses track their income and assets over time. Accountants do much more than the generic presumptions; they compute costs and efficiency gains from new technologies, participating in strategies for mergers and acquisitions, quality management, developing and using information systems to track financial performance, tax strategy, and health care benefits [...]<p><a href="http://tjolsen.net/a-career-in-accounting.html">A Career In Accounting</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Accounting is the study of how businesses track their income and assets over time. Accountants do much more than the generic presumptions; they compute costs and efficiency gains from new technologies, participating in strategies for mergers and acquisitions, quality management, developing and using information systems to track financial performance, tax strategy, and health care benefits management.</p>
<p>The career is a highly momentous and versatile. The field is usually divided into three broad areas: auditing, financial/tax and management accounting. Audit: Work in audit involves checking accounting ledgers and financial statements within corporations and government.</p>
<p>Budget Analysis:<br />
Budget analysts are responsible for developing and managing an organizations financial plan.</p>
<p>Financial:<br />
Financial accountants prepare financial statements based on general ledgers and participate in important financial decisions involving mergers and acquisitions, benefits/ERISA planning and long-term financial projections.<br />
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Management Accounting:<br />
Management accountants work in companies and participate in decisions about capital budgeting and line of business analysis.</p>
<p>Tax:<br />
Tax accountants prepare corporate and personal income tax statements and develop tax strategies involving issues such as financial choice, how to best treat a merger or acquisition, deferral of taxes, when to expense items and the like.</p>
<p>Various levels of skill are apportioned dissimilarly amongst the divisions which implies that depending on your position their will be specific demands on your adeptness, while average<br />
speaking skills are requisites for all areas; the ability to synthesize varies from throughout each. Audit accounting requires a medium level of skill, tax and financial demands a low level of skill, and Management accounting a high level of proficiency.</p>
<p>Entry level accountants can expect a very team oriented environment. Often they will start as a junior member of a team responsible for auditing an important account or preparing financial statements. It is imperative that junior members learn to pull their weight, and function as a capable, effective, and useful member of the unit. Anyone interested in the field can prepare for a bright career.</p>
<p>According to the bureau of labor statistics their have been considerable increases in job openings, reflective of the fields growth and competitiveness. With the right skills and education this growth establishes the possibility for an incredibly profitable career.</p>
<p>Top firms include KPMG/Peat Marwick, Ernst and Young, Deloitte and Touche, Arthur Anderson, Price WarterhouseCoopers, Grant Thornton, BDO Seidman, and McGladerly and Pullen. College graduates seeking entry level positions should consider employment with these firms. Most people do not make partner at public accounting firms but the experience and training can be excellent.</p>
<p>From there, many move on to careers with an accounting focus in business or government. Ambitious talented accountants can advance their career with the acquisition of skills and experience along the way and subsequently enjoy a very successful career.</p>
<p><a href="http://tjolsen.net/a-career-in-accounting.html">A Career In Accounting</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
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		<title>A Look At One Creator Of Sports Logos</title>
		<link>http://tjolsen.net/a-look-at-one-creator-of-sports-logos-2.html</link>
		<comments>http://tjolsen.net/a-look-at-one-creator-of-sports-logos-2.html#comments</comments>
		<pubDate>Wed, 13 Jan 2010 08:37:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[The members of every sports team wear an embroidered logo somewhere on their sports gear.]]></category>

		<guid isPermaLink="false">http://richmondjwj.org/?p=483</guid>
		<description><![CDATA[The members of every sports team wear an embroidered logo somewhere on their sports gear. That embroidered logo is a symbol of pride. The makers of those logos are equally proud of their creations.
Who makes those embroidered logos? Does each city with a professional team have its own set of embroidery experts? If one were [...]<p><a href="http://tjolsen.net/a-look-at-one-creator-of-sports-logos-2.html">A Look At One Creator Of Sports Logos</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p>The members of every sports team wear an embroidered logo somewhere on their sports gear. That embroidered logo is a symbol of pride. The makers of those logos are equally proud of their creations.</p>
<p>Who makes those embroidered logos? Does each city with a professional team have its own set of embroidery experts? If one were to look at the logo for the Philadelphia Phillies, one would get that impression. Their logo contains a liberty bell. It looks like a logo designed by a present-day Betsy Ross.</p>
<p>Yet Ross was not the last name of the family that did the embroidery for that logo. That family had a different last name. Their name was Moritz.</p>
<p>Before the depression, the Moritz family had a business focused on the making of embroidered lace. Then during the depression, Carl Moritz, the founder of the company, and two of his sons changed the nature of the companys efforts. They got the employees to start doing the embroidery for the emblems put on sports uniforms.<br />
<span id="more-483"></span><br />
At the time of its founding, 1885, the Moritz company was located on Vine Street in Philadelphia. In 1970 the company moved to northern Philadelphia. In 1986 the Moritz company moved much further north. It moved to the Pocono Mountains in northeastern Pennsylvania.</p>
<p>The Moritz family has been an important part of the embroidery industry for five generations. Carl Moritz, Jr., the grandson of the companys founder, took time off during World War II to serve in the Marine Corps. After three years of service (1943-1946) he got an honorable discharge, and then he returned to Philadelphia to help with the family business.</p>
<p>His son and grandson have also lent their efforts to advancement of the skills required for making embroidered logos. They have made sure that the company has stayed in tune with the times. The youngest Moritz has created a new line of offerings called QDT Products. Those products are computer hardware and software for use in the embroidery industry.</p>
<p>By using such QDT Products, embroidered logos can be made much more efficiently. Design changes can be readily added to the available software. That makes it easier to train the employees who will make the embroidered logos.</p>
<p>With computers as part of the logo-making process, it is doubtful that sports logos will soon go out of style. They will probably be an important part of professional sports for quite some time.</p>
<p><a href="http://tjolsen.net/a-look-at-one-creator-of-sports-logos-2.html">A Look At One Creator Of Sports Logos</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
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		<title>An overview of Indian Market</title>
		<link>http://tjolsen.net/an-overview-of-indian-market.html</link>
		<comments>http://tjolsen.net/an-overview-of-indian-market.html#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:33:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[freelance jobs]]></category>
		<category><![CDATA[freelance programming]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://richmondjwj.org/?p=480</guid>
		<description><![CDATA[Nowadays ,outsourcing has become one of the most reliable alternatives for foreign firms to delegate their tasks to other nations in order to meet their goals of fulfilling their tasks in the field of either IT, generating softwares, or passing their companies information to customers. It is an act of providing the services in the [...]<p><a href="http://tjolsen.net/an-overview-of-indian-market.html">An overview of Indian Market</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Nowadays ,outsourcing has become one of the most reliable alternatives for foreign firms to delegate their tasks to other nations in order to meet their goals of fulfilling their tasks in the field of either IT, generating softwares, or passing their companies information to customers. It is an act of providing the services in the cheapest way by means of assigning their work to countries which are economically low and hence have lower costs. But as for outsourcing, it also generates some pros and cons, specifically, outsourcing to India.</p>
<p>The very first benefit as they see is how much money they can save by outsourcing. India tends to provide its services in possibly one of the cheapest costs in the world. They are more knowledgeable in the fields of networking, IT and overall in the field of computers as compared to other counties. However, they are paid much less than the employees in Western countries which can make their work done in much discount whereas India can make its mark globally and economically around the world. Many workers are much more knowledgeable that their western counter-parts in mathematics, science and technology, as it helps in doing the work much effectively. Also, this helps in building the bridge in communication between the two countries in order to achieve the same purpose.. Also, foreign countries can get much more opinions and suggestions from their outsourcing team. Getting access to better technologies at the cheaper cost means that productivity increases.<br />
<span id="more-480"></span><br />
However, the disadvantages of outsourcing to nations like India also should be put into consideration where the risk involves getting proof whether the company will stick with the work outsourced to them, and whether they perform their task effectively till the end of the project.</p>
<p>Communication barriers can also play their part in creating misunderstandings of the task. Also, cultural barriers need to be put into consideration before outsourcing work to countries with different cultures. Although, outsourcing to the country like India can be seen as a win/win situation but these misunderstanding can rift in the working relation .also, time difference plays a vital role in the miscommunication and this can lead to the work to be perform in an ineffective way. It is also much more necessary to check out the company to whom youre outsourcing data and to see whether the company is motivated and capable in performing the task.</p>
<p>Usually, the business is spread in an international basis and a large number of information is communicated between the two companies situated far away though networking, so the possibility occurs where an unauthorized person can gain access to the computer and the basic information can be stolen and also chances of the data to be copied and can be sale out to your competitors.</p>
<p>Hackers who are much more knowledgeable in getting and knowing how to enter the basic data and gaining the companies information, can possibly make your company a victim and your information through networking can possibly be mishandled and can be hacked , These basics disadvantages can put you down from outsourcing to India ,where they can also seen as a barriers in achieving the tasks , and company have to think twice before outsourcing to India.</p>
<p>However ,outsourcing to the nation like India have their pros and cons and usually can be seen as a positive step , but some Basics tips should also be considered for a safety measures . Before the work to be outsource, your company should have a vast research for the appropriate company which can perform the task in the appropriate way and to see whether the company is reliable in performing their task.. India is a great place to find incredibly reasonable programmers and web services provider. Where as, dealing people in India, you have to be polite and just not avoid small talks to find whether they are up to their mark. You have to be firm without being rude until u get your entire question to be answered. Be clear about your project and explain what you need from them.</p>
<p>Usually most of the companies wants the foreign firms to do everything with them, so to be on the save side dont do everything with one company and should have a necessary backup plans , dont put all your eggs in the same basket. People in India are far more eager to work in many cases who go through many of the struggles and triumphs thats why foreign countries find India as a better option to outsource the work.</p>
<p><a href="http://tjolsen.net/an-overview-of-indian-market.html">An overview of Indian Market</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
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		<title>10 top tips to become the worst sales person in your company!</title>
		<link>http://tjolsen.net/10-top-tips-to-become-the-worst-sales-person-in-your-company.html</link>
		<comments>http://tjolsen.net/10-top-tips-to-become-the-worst-sales-person-in-your-company.html#comments</comments>
		<pubDate>Mon, 11 Jan 2010 07:51:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[free sales tips]]></category>
		<category><![CDATA[sales tips]]></category>
		<category><![CDATA[sales training]]></category>
		<category><![CDATA[sales training course]]></category>
		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://richmondjwj.org/?p=477</guid>
		<description><![CDATA[Have you ever had sales people who just never seem to make it no matter how hard they try? These sales people are one of the main factors for decline in business. Your sales people are the heart of your company and without good ones you will find it difficult to succeed in selling your [...]<p><a href="http://tjolsen.net/10-top-tips-to-become-the-worst-sales-person-in-your-company.html">10 top tips to become the worst sales person in your company!</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Have you ever had sales people who just never seem to make it no matter how hard they try? These sales people are one of the main factors for decline in business. Your sales people are the heart of your company and without good ones you will find it difficult to succeed in selling your products. To train good sales people you sometimes need to take a different approach.</p>
<p>Here are 10 tips that will save you from becoming the worst sales person in the company:</p>
<p>1.	Not being punctual: being on time is very important to a customer. Take into consideration that many of your seasonal Christmas customers will be new. Your sales people will represent the first contact these customers have with your company. First impressions are lasting ones and your sales person need to make a good impression.  Being on time will give a good impression to the client and increase their confidence in your company.</p>
<p>2.	Poor presentation: some sales people just do not have all their ducks in a row and simply do not present the product well. A presentation is the first thing a customer will know about your product. If your product is not shown correctly to the customer he is very unlikely to buy.</p>
<p>3.	Bad attitude: rudeness and unprofessional behavior is not acceptable under any circumstances. It is quite surprising that you will meet some sales people who are just plain rude and short with you the consumer. This gives the potential buyer the wrong impression about your company. They do not get a proper picture of the product, as they will probably not even wait for the presentation to end. You will lose many sales like this.</p>
<p>4.	Not being articulate: a sales person must know how to express himself with confidence and fluency. He needs to be able to greet the prospect and introduce himself with assurance. This will start the whole presentation off to a good start. When he actually presents the product he must be sure to do this in a confident manner. He should also be prepared to answer all questions concisely and well. If your sales person cannot do this, your sale will not go through.<br />
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5.	Not listening to a customer: a sales person should not only be able to present your product but listen to the prospective buyer. There is nothing more irritating to the consumer than having a sales person go on about a product and not letting you ask a few simple questions. After all whose money is on the line here? Worse still is when you do finally get to ask your question and instead of giving you a straight answer they go off on a tangent and have clearly not been listening to you. This will make a customer angry and they will probably never do business with you.</p>
<p>6.	Basing a sale on cost: it is extremely risky for a sales person to depend on cost to close the sales. The prospective buyer will be quick to take advantage when he sees that the deal depends on the cost factor. He will drive the price as low as he can and you will take a heavy cut in profits for the sake of a sale. The buyer may hold off and then not even buy.</p>
<p>7.	Not knowing when to close a sale: This is a common fault but a lethal one. Many sales have been lost because the sales person did not know when to close the sale. A good sales person is in tune with the prospective buyer and knows instinctively when to move to close the sale.</p>
<p>8.	Hard sell: Hard sell is when sales people try to push the sale on the prospective customer. This will make the buyer aggressive and he will try to get rid of your sales person as soon as possible. It is a proven fact that nobody likes to be sold to.</p>
<p>9.	Inflexibility: a sales person should be aware of different personalities and various situations. They must be flexible and able to adapt to different circumstances. The presentation may be the same but the buyers are rarely the same. Each buyer wants to feel special and expects the sales person to understand his circumstances. Inflexibility will cost you many sales.</p>
<p>10.	Not following up a hot prospect: Follow up is very important. It is actually plain good manners. You have spoken to a person who has expressed interest in your companys product but may not have been able to make a decision yet. It is courteous and good for business to follow up with hem. You may even make a sale this way. If your sales person does not know how to do this you will end up losing valuable customers and sales.</p>
<p><a href="http://tjolsen.net/10-top-tips-to-become-the-worst-sales-person-in-your-company.html">10 top tips to become the worst sales person in your company!</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
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		<title>Managers: Let's Call a Spade a Spade!</title>
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		<pubDate>Sun, 10 Jan 2010 18:32:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[persuasion]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://richmondjwj.org/?p=475</guid>
		<description><![CDATA[Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1145 including guidelines and resource box.
Robert A. Kelly  2005.
Managers: Lets Call a Spade a Spade!
Brochures, broadcast plugs and press releases  dont call them public relations. [...]<p><a href="http://tjolsen.net/managers-lets-call-a-spade-a-spade.html">Managers: Let&#039;s Call a Spade a Spade!</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1145 including guidelines and resource box.<br />
Robert A. Kelly  2005.</p>
<p>Managers: Lets Call a Spade a Spade!</p>
<p>Brochures, broadcast plugs and press releases  dont call them public relations. Call them what they really are, valuable tactical devices which public relations calls upon from time to time to move a message from here to there.</p>
<p>Nothing more, nothing less, and certainly not public relations Mother strategy which (1), marshalls the resources and action planning needed to alter individual perception leading to changed behaviors among a business, non-profit,or associations most important outside audiences. And (2), goes on to help a manager persuade those key folks to his or her way of thinking,<br />
then (3) moves them to take actions that allow their department, group, division or subsidiary to succeed.</p>
<p>The management reality behind such an achievement is the underlying premise of public relations: People act on their own perception of the facts before them,<br />
which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and<br />
moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is usually accomplished.</p>
<p>The good news for those managers is that the right public relations planning really CAN alter individual perception and lead to changed behaviors among key outside audiences.</p>
<p>You may be such a manager. If you are, try to remember that your PR effort must demand more than special events, news releases and talk show tactics if you are to receive the quality public relations results you deserve.<br />
<span id="more-475"></span><br />
Youll be glad you took such a step when capital givers or specifying sources beginning to look your way; customers begin to make repeat purchases; membership applications start to rise; new proposals for strategic alliances and joint ventures start showing up; politicians and legislators begin looking at you as a key member of the business, non-profit or association communities; new (and very ) welcome bounces in show room visits occur; prospects actually start to do business with you; and community leaders begin to seek you out.</p>
<p>Your public relations professionals can be of real use for your new opinion monitoring project because they are already in the perception and behavior business. But be certain that the PR staff really accepts why its SO important to know how your most important outside audiences perceive your operations, products or services. Above all, be sure they believe that perceptions almost<br />
always result in behaviors that can help or hurt your operation.</p>
<p>Go over your plans with them for monitoring and gathering perceptions by questioning members of your most important outside audiences. Ask questions like these:  how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? Are you familiar with our services or products and employees? Have you experienced<br />
problems with our people or procedures?</p>
<p>The cost of using professional survey firms to do the opinion gathering work will be considerably more than using those PR folks of yours, who are already in the<br />
perception business, in that monitoring capacity. But whether its your people or a survey firm asking the questions, the objective remains the same: identify<br />
untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.</p>
<p>Its time to establish a goal calling for action on the most serious problem areas you uncovered during your key audience perception monitoring. Will it be to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially painful rumor cold?</p>
<p>It goes without saying that setting your PR goal requires an equally specific strategy that tells you how to get there. Only three strategic options are<br />
available to you when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be<br />
none, or reinforce it. The wrong strategy pick will taste like pancake syrup on your Finan Haddie, so be sure your new strategy fits well with your new public relations goal. You certainly dont want to select change when the facts dictate a strategy of reinforcement.</p>
<p>Here, good writing comes to the fore. You must prepare a persuasive message that will help move your key audience to your way of thinking. It must be a carefully-written message targeted directly at your key external audience. Select your very best writer because s/he must come up with really corrective language that is not merely compelling, persuasive and believable, but clear<br />
and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.</p>
<p>At  this point, you must select the communications tactics most likely to carry your message to the attention of your target audience. There are many<br />
available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others.<br />
But be certain that the tactics you pick are known to reach folks just like your audience members.</p>
<p>Since the credibility of any message is fragile and always up for grabs, how you communicate is a concern. Which is why you may wish to unveil your<br />
corrective message before smaller meetings and presentations rather than using higher-profile news releases.</p>
<p>Inevitably, the need for a progress report will cause you to begin a second perception monitoring session with members of your external audience. Youll<br />
want to use many of the same questions used in the benchmark session. But now, you will be on strict alert for signs that the bad news perception is being altered in your direction.</p>
<p>A source of comfort for you, should program momentum slow, will be the fact that you can always speed things up by adding more communications tactics as well as increasing their frequencies.</p>
<p>Calling tactical devices just that, avoids confusing them with the broader, more comprehensive mission known as public relations. A mission that allows managers of all stripes to alter individual perception in a way that leads to changed behaviors among key outside audiences, thus insuring the success of that managers operation.</p>
<p><a href="http://tjolsen.net/managers-lets-call-a-spade-a-spade.html">Managers: Let&#039;s Call a Spade a Spade!</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
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		<title>How to Write a Letter of Reference</title>
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		<pubDate>Sat, 09 Jan 2010 18:29:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Networking]]></category>
		<category><![CDATA[letter of recommendation]]></category>
		<category><![CDATA[letter of reference]]></category>
		<category><![CDATA[letter writing]]></category>

		<guid isPermaLink="false">http://richmondjwj.org/?p=473</guid>
		<description><![CDATA[Have you ever been asked to write a letter of reference for a co-worker, employee or former employee?  Generally, a letter of reference is used to help obtain employment, apply for higher education, or as a character reference for those seeking a government position. This is an important request, as a well-written letter can [...]<p><a href="http://tjolsen.net/how-to-write-a-letter-of-reference.html">How to Write a Letter of Reference</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p>Have you ever been asked to write a letter of reference for a co-worker, employee or former employee?  Generally, a letter of reference is used to help obtain employment, apply for higher education, or as a character reference for those seeking a government position. This is an important request, as a well-written letter can be the reason the candidate receives the offer he or she is hoping for.</p>
<p>In all likelihood, you wont be asked to write a letter of reference for someone you dont know or get along with very well. But, if you have any doubts about writing a recommendation for this person, you should decline the offer and suggest they ask another person.  Only write a letter for someone whom you would truly recommend.</p>
<p>A letter of reference doesnt need to be long and wordy. In the first few sentences, explain how you know this person (co-worker, neighbor, business acquaintance) and for how long.  Mention any shared any experiences such as coaching the same basketball team, singing in the church choir or working on a project together at the office.</p>
<p>Think of two or three major character traits to describe this person that would be pertinent to the reason you are writing the reference.  Are they honest and dependable?  Do they always finish what they start? While Mike may be the best guitar player you know and can recite lyrics from songs written twenty years ago, chances are these are not reasons hell get that job offer.  Think of what you would say if you were asked to make a toast to this person during a special occasion.<br />
<span id="more-473"></span><br />
A short anecdote describing how this person handled a difficult situation will make your letter stand out from the rest. Think of an incident that made you see this person in a new light. Finally, add a short statement that draws the letter to a close.</p>
<p>Heres a sample letter of reference.</p>
<p>To Whom It May Concern:</p>
<p>I am pleased to write this Letter of Reference for Mike Smith.  I have lived next door to Mike for ten years, and we both have served on the XYZ Neighborhood Watch Committee for the past three years.</p>
<p>Mike is a pleasure to work with on this committee.  His drive and determination to make our neighborhood a safer place was the catalyst in getting our local government to install a traffic light at a busy intersection in our community. Once, during a power outage in rush hour, and risking life and limb, Mike took the initiative to direct traffic himself rather than risk an accident at this intersection.</p>
<p>Mikes perseverance and genuine concern for his fellow citizen are perfect examples of why it is my privilege to recommend him for a position with your company.  I feel confident he will be an asset to your organization and will add to your continued success.</p>
<p><a href="http://tjolsen.net/how-to-write-a-letter-of-reference.html">How to Write a Letter of Reference</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
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		<title>3 Plans to Expand You Business That You Don't Want to Miss Out On!</title>
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		<pubDate>Fri, 08 Jan 2010 18:25:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[emerging trends]]></category>
		<category><![CDATA[joint promotions]]></category>
		<category><![CDATA[niche markets]]></category>

		<guid isPermaLink="false">http://richmondjwj.org/?p=470</guid>
		<description><![CDATA[1.  Find Your Niche
Chances are, you already have a target audience that you are marketing your products to.  Let&#8217;s face it, you&#8217;re probably looking for ways to increase your market audience and profit&#8230;or you probably wouldn&#8217;t be reading this article.  Here&#8217;s the real facts&#8230; you don&#8217;t have to find a wider audience [...]<p><a href="http://tjolsen.net/3-plans-to-expand-you-business-that-you-dont-want-to-miss-out-on.html">3 Plans to Expand You Business That You Don&#039;t Want to Miss Out On!</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p>1.  Find Your Niche<br />
Chances are, you already have a target audience that you are marketing your products to.  Let&#8217;s face it, you&#8217;re probably looking for ways to increase your market audience and profit&#8230;or you probably wouldn&#8217;t be reading this article.  Here&#8217;s the real facts&#8230; you don&#8217;t have to find a wider audience to increase you sales.</p>
<p>Have you noticed similar characteristics that groups within your target audience have in common?  Maybe you have a group of businessmen, a group of young mothers, and a group of retirees that frequently make purchases.  That is just the set-up I&#8217;m talking about.</p>
<p>Pay attention to the individual characteristics of each group, and divide your advertising into similar segments, or niches.  Focus on the specific needs of the group in the advertising products you put out.  General advertisements are not as effective as more specific ads.  Hey, we all sit up and pay attention to someone who recognizes our specific needs and desires!</p>
<p>2.  Create A Unique Selling Point<br />
Why should someone buy from you and not your competitor?  I hate to deal a blow to your ego, but it really has nothing to do with you , your product, or your service.  Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.<br />
<span id="more-470"></span><br />
If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you.  Will they get faster service?  Go ahead and dramatize it, but keep the customer at the focus&#8230;&#8221;Get free overnight delivery!&#8221;  Hey, it tells the customer&#8230;you get quick service and a discount on shipping.   Two definite benefits in one statement.</p>
<p>Don&#8217;t go out on a limb to create new products and services to get attention.  Just, add a special benefit to the ones you already have&#8230; maybe it&#8217;s quicker service.  The most effective things to emphasize are benefits that your competition cannot or is not willing to give.</p>
<p>3.  Offer Your Way To Greater Profits<br />
How many times have you began manhunting?  Sure, as a marketer you scrounge and search for brand new or ancient methods of drawing brand new faces to your place of business.  The fact of the matter is that you don&#8217;t have to find new customers for your sales to grow.</p>
<p>No, in fact you can take the current business you have and send your profits to the moon with one easy technique&#8230; make an offer.</p>
<p>Greet every sale with an offer of an item that is related to the purchase.  The offered product doesn&#8217;t even have to be yours.  The Internet is wonderful for affiliate marketers who can make great profits selling the material of others.</p>
<p>Making your business grow doesn&#8217;t have to be a stressful, backbreaking or frantic process.  Simply implement these three strategies, and watch it boom!</p>
<p><a href="http://tjolsen.net/3-plans-to-expand-you-business-that-you-dont-want-to-miss-out-on.html">3 Plans to Expand You Business That You Don&#039;t Want to Miss Out On!</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
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		<title>10 Effective Ways To Reduce Your Business Costs</title>
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		<pubDate>Thu, 07 Jan 2010 18:21:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[free stuff]]></category>
		<category><![CDATA[low prices]]></category>
		<category><![CDATA[offline auctions]]></category>
		<category><![CDATA[online auctions]]></category>
		<category><![CDATA[reducing your business costs]]></category>
		<category><![CDATA[wholesale supplies]]></category>

		<guid isPermaLink="false">http://richmondjwj.org/?p=467</guid>
		<description><![CDATA[10 Effective Ways To Reduce Your Business Costs
1. Barter
If you have a business you should be bartering goods
and services with other businesses. You should try to
trade for something before you buy it. Barter deals
usually require little or no money.
2. Network
Try networking your business with other businesses.
You could trade leads or mailing lists. This will cut
down [...]<p><a href="http://tjolsen.net/10-effective-ways-to-reduce-your-business-costs.html">10 Effective Ways To Reduce Your Business Costs</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
]]></description>
			<content:encoded><![CDATA[<p>10 Effective Ways To Reduce Your Business Costs</p>
<p>1. Barter<br />
If you have a business you should be bartering goods<br />
and services with other businesses. You should try to<br />
trade for something before you buy it. Barter deals<br />
usually require little or no money.</p>
<p>2. Network<br />
Try networking your business with other businesses.<br />
You could trade leads or mailing lists. This will cut<br />
down on your marketing and advertising costs. You<br />
may also try bartering goods and services with them.</p>
<p>3. Wholesale/Bulk<br />
You&#8217;ll save money buying your business supplies in<br />
bulk quantities. You could get a membership at a<br />
wholesale warehouse or buy them through a mail<br />
order wholesaler. Buy the supplies you are always<br />
running out of.<br />
<span id="more-467"></span></p>
<p>4. Free Stuff<br />
You should try visiting the thousands of freebie sites<br />
on the internet before buying your business supplies.<br />
You can find free software, graphics, backgrounds,<br />
online business services etc.</p>
<p>5. Borrow/Rent<br />
Have you ever purchased business equipment you<br />
only needed for a small period of time? You could<br />
have just borrowed the equipment from someone<br />
else or rented the equipment from a &#8220;rent-all&#8221; store.</p>
<p>6. Online/Offline Auctions<br />
You can find lower prices on business supplies and<br />
equipment at online and offline auctions. I&#8217;m not<br />
saying all the time, but before you go pay retail for<br />
these items try bidding on them first.</p>
<p>7. Plan Ahead<br />
Make a list of business supplies or equipment you&#8217;ll<br />
need in the future. Keep an eye out for stores that<br />
have big sales. Purchase the supplies when they go<br />
on sale before you need them.</p>
<p>8. Used Stuff<br />
If  your business equipment and supplies don&#8217;t need<br />
to be new, buy them used. You can find used items<br />
at yard and garage sales, used stores, used stuff<br />
for sale message boards and newsgroups etc.</p>
<p>9. Negotiate<br />
You should always try negotiate a lower price for<br />
any business equipment or supplies. It doesn&#8217;t hurt<br />
to try. Pretend you are talking to a salesman at a car<br />
lot.</p>
<p>10. Search<br />
You can always be searching for new suppliers for<br />
your business supplies and equipment. Look for<br />
suppliers with lower prices and better quality. Don&#8217;t<br />
just be satisfied with a few.<br />
&#8212;-</p>
<p><a href="http://tjolsen.net/10-effective-ways-to-reduce-your-business-costs.html">10 Effective Ways To Reduce Your Business Costs</a> is a post from: <a href="http://tjolsen.net">Business Directory for Business Information | Tjolsen.net</a></p>
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