Technology, Business Strategies, Online Marketing and Social Medianoreply@blogger.com (Audrey Peters)Fri, 8 Nov 2024 07:32:31 -0800Blogger http://www.blogger.com163125http://businessissuestoday.blogspot.com/en-usnotechnology,tech,gadgets,smartphones,social,media,online,marketing,social,networks,small,businessTechnology, Business Strategies, Online Marketing and Social Medianoreply@blogger.comhttp://businessissuestoday.blogspot.com/2013/11/craigslist-kills-free-market-traders.htmlnoreply@blogger.com (Audrey Peters)Mon, 11 Nov 2013 19:55:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-2404194379147515283In a stealth move, Craigslist has flagged (removed) all Ads by traders that have an HTML link, without any warning, cutting of income for legitimate sellers.  Sellers in all categories from home based businesses to auto dealers and real estate brokers have found their pipeline of leads just stopped dead and their business seriously affected.  You can post plain old vanilla Ads, but no 0http://businessissuestoday.blogspot.com/2011/11/baby-boomers-adopting-smartphones.htmlnoreply@blogger.com (Audrey Peters)Wed, 9 Nov 2011 11:00:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-8041883034053018493 According to a recent Neilsen survey, Americans in the age group of 55 to 64 are adopting smartphones at a faster rate than any other age group.  While only 30 percent of this age group are using a smartphone, it is the rate of adoption that jumped in Q2 this year over last year.  So what is driving this trend?  Is it the iPad ease of use that takes the fear away from using a 0http://businessissuestoday.blogspot.com/2011/10/apple-will-leave-google-maps-in-dust.htmlnoreply@blogger.com (Audrey Peters)Mon, 31 Oct 2011 12:44:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-2163172157628670934 Apple acquired C3 Technologies recently for $240 million, a Swedish technology that uses quasi-artificial intelligence to create incredible 3-dimensional maps.  What you see in this video demo below, blows away Google Maps.  I would not say this is Google on steroids just as Siri is not Google's voice technology on steroids.  Expect this new technology to be an incredible leap 1http://businessissuestoday.blogspot.com/2011/07/should-apple-pull-out-of-china.htmlnoreply@blogger.com (Audrey Peters)Wed, 20 Jul 2011 09:34:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-2172438718614503566 Yep, the land of counterfeit is doing it again, only this time with the world's most famous and successful brand.  Fake Apple stores are opening up all over China.  Apparently even some of the employees truly believe they are working for Apple. How can Apple protect it's brand?  In any other country this would be an outrage with dire legal consequences.  But not in China, 0http://businessissuestoday.blogspot.com/2011/07/are-smartphones-killing-your-life.htmlnoreply@blogger.com (Audrey Peters)Tue, 5 Jul 2011 14:38:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-7506498796703655973There's no doubt that smartphones have changed our lives mostly for the better, but when is it time to switch off? We are in a 24/7 world in terms of communication access, but we don't have to work 24/7 and we need to learn to disconnect. Take the holidays for example, there are people who are compelled to write emails, send texts or even call. And since your smartphone device is your connection 0http://businessissuestoday.blogspot.com/2011/02/has-apple-and-android-killed-nokia.htmlnoreply@blogger.com (Audrey Peters)Tue, 15 Feb 2011 15:25:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-3429504713479714464 It certainly looks like Nokia has missed this generation of smartphone technology. A company that was once a pioneer in mobile phones producing stylish handsets, an OS (Symbian) that was ahead of its time a decade ago, has simply just failed to innovate. We've seen Palm, a once great company, drop by the wayside too (acquired by HP), because product development was too slow. Microsoft's attempt 0http://businessissuestoday.blogspot.com/2011/01/could-apple-be-on-verge-of-another.htmlnoreply@blogger.com (Audrey Peters)Wed, 19 Jan 2011 10:09:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-8953366012256435643The smartphone and tablet revolution created by Apple has changed the way we work and live.  More people are now accessing data not at the office or the desktop, but on the move or in more relaxed environments.  In fact Apple has just reported selling over 16 million iPhones and over 7 million iPads in just the last quarter of 2010.  We all love these devices and can't leave 0http://businessissuestoday.blogspot.com/2011/01/ford-launches-sync-destinations.htmlnoreply@blogger.com (Audrey Peters)Mon, 3 Jan 2011 16:07:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-8737065375141593195The Ford Motor Company has launched a new App called Sync Destinations. This is not just another navigation App, and there are many free Apps for both iPhone and Android smartphones already available. Sync Destinations is special because it is designed to work not just on the handset but also with its Synch in-vehicle operating system, providing seamless synchronization between the smartphone app0http://businessissuestoday.blogspot.com/2010/12/is-social-media-marketing-worth-effort.htmlnoreply@blogger.com (Audrey Peters)Thu, 23 Dec 2010 10:12:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-130077304886970681A lot of business owners I talk to have the misconception that social media marketing is the only thing they need to do, and that sets them up for unrealistic expectations leading to abandoning their online presence.  It is vital to understand that social media marketing is part of your overall marketing strategy and online presence.  It does not replace every marketing tool and it's 0http://businessissuestoday.blogspot.com/2010/12/christmas-shoppers-are-going-mobile.htmlnoreply@blogger.com (Audrey Peters)Mon, 13 Dec 2010 08:52:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-9080968841630283958 The smartphone has now become a must have for Christmas shopping, helping consumers find where the best deals are. About a decade ago it was the Internet that changed how people shopped.  Now it is the smartphone that's enabling consumers to find the deals before leaving home and then comparing prices while in the malls.  A European survey by the Mobile Marketing Association claims 670http://businessissuestoday.blogspot.com/2010/12/live-dish-tv-and-dvr-on-your-ipad.htmlnoreply@blogger.com (Audrey Peters)Thu, 2 Dec 2010 10:35:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-7329367644475282737The iPad is certainly becoming the must have electronic product these days. Dish Network has launched a new App for the iPad bringing live TV and DVR access. Now your iPad turns from an ereader to your TV anywhere. If you have a SlingLoaded DVR, the ViP 922 as well as the new sling adaptor, you'll be able to watch live and recorded television programming. Users will also be able to browse and 1http://businessissuestoday.blogspot.com/2010/11/holiday-shopping-on-your-smartphone.htmlnoreply@blogger.com (Audrey Peters)Wed, 24 Nov 2010 11:12:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-6711660894764912353 The holiday season is upon us again, but this time it looks like smartphones will be ringing up about 28 percent of holiday shopping sales or, $127 billion of the $447 billion the National Retail Federation (NRF) predicts that U.S. consumers will spend this season.  There are lots of Apps, ranging from those that provide direction and maps, to credits and coupons, and others that combine 0http://businessissuestoday.blogspot.com/2010/11/facebook-takes-top-spot-for-online-ads.htmlnoreply@blogger.com (Audrey Peters)Fri, 19 Nov 2010 12:06:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-576833035437551948With so many choices and such limited budgets especially for small business, it seems like a bewildering task to decide where to advertise. But not anymore.  Facebook has taken the top slot when it comes to online advertising producing 297 billion online display ad impressions last quarter alone. According to Comscore, Facebook delivered almost 1.3 trillion display Ads during this 0http://businessissuestoday.blogspot.com/2010/11/slide-out-keyboard-for-your-iphone.htmlnoreply@blogger.com (Audrey Peters)Thu, 18 Nov 2010 11:09:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-646277282096105131 Ever wished you could have a slide-out keyboard for your smartphone but were not attracted to the Android platform? Well now there is a solution for Apple iPhone fans who just don't like the virtual keyboard. To be really productive when typing text whether an email or accessing Twitter or Facebook, it can be really slow without a real keyboard. (As for women with nails, it's nearly impossible 2http://businessissuestoday.blogspot.com/2010/11/turn-your-ipad-into-your-laptop.htmlnoreply@blogger.com (Audrey Peters)Wed, 10 Nov 2010 14:19:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-8008149701993903122For those of you who have purchased an iPad and are loving it but miss the usability of your laptop, a great solution can turn your iPad into your laptop.  Well almost and at a cheaper price than a MacBook Air (no matter how beautiful that product is).  For around $60, you can get an iPad Bluetooth Keyboard and case that transforms your iPad into a much more productive mobile device, 0http://businessissuestoday.blogspot.com/2010/11/iphone-challenging-blackberry-in.htmlnoreply@blogger.com (Audrey Peters)Mon, 8 Nov 2010 11:16:00 -0800tag:blogger.com,1999:blog-6973956277155377057.post-4758430858810121346With consumer sales so strong for the iPhone, it's inevitable that business people are steering away from the ubiquitous corporate preferred mobile device, the Blackberry.  Blackberries have long been the preferred smartphone device for business people, politicians and even bankers, due to its secure mail server capabilities.  But the use of smartphones for personal (consumer use) and 0http://businessissuestoday.blogspot.com/2010/11/ski-resorts-launch-iphone-android-app.htmlnoreply@blogger.com (Audrey Peters)Fri, 5 Nov 2010 12:53:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-6937822928616097240 Going skiing this season?  There an App for that.  With 28 percent of the U.S. mobile market now using a smartphone,  it makes sense that ski resorts should be looking at mobile marketing and social media as the focus of their marketing strategy. And that is exactly what Colorado resorts are doing, from Facebook presence to geo-tagging on Twitter, all designed to inform and make 0http://businessissuestoday.blogspot.com/2010/11/mobile-iphone-app-for-public-libraries.htmlnoreply@blogger.com (Audrey Peters)Tue, 2 Nov 2010 09:52:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-3371408262001683102Public libraries might seem to be very 20th century, but they still provide a service to many communities everywhere.  They have provided free wi-fi and computer access for sometime, but apart from that nothing much has changed to bring libraries into the 21st century, until now.  Vancouver public library (Canada), is probably one of the first to really embrace new technology, by 0http://businessissuestoday.blogspot.com/2010/10/wi-fi-access-for-london-commuters-great.htmlnoreply@blogger.com (Audrey Peters)Fri, 29 Oct 2010 12:28:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-7012320555222229968Wi-fi access for commuters seems like a no brainer.  Britain is beginning a six month trial in London that is sure to please daily commuters, especially if you have an iPad.  The days of printed newspapers, as we already know,  is dwindling rapidly everywhere.  The iPad has however given new life to print media and as recently reported, the The Financial Times has turned a 0http://businessissuestoday.blogspot.com/2010/10/paperless-office.htmlnoreply@blogger.com (Audrey Peters)Wed, 27 Oct 2010 13:50:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-4197302505650323170 Are we becoming a paperless society now that we have such advanced digital technology?  No, in fact we are using more paper than ever before. There is no such thing as a paperless office since we must keep hard copies of important documents for legal purposes, but we are also obsessed with that hard copy. What is most fascinating are the figures reported in The Independent (UK), that 1http://businessissuestoday.blogspot.com/2010/10/mobile-marketing-expenditure-set-to.htmlnoreply@blogger.com (Audrey Peters)Tue, 26 Oct 2010 13:44:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-7697347389402138308 According to a recent study by e-marketer, mobile Ad spending is set for record growth in 2011 to $1.1 billion.  Of course the economic recovery has something to do with this but, it is more likely attributable to the surge in smartphone sales from Apple and Google. Over 55 million people in the U.S. now own a smartphone and sales are continuing to grow. Each business sector will need to 0http://businessissuestoday.blogspot.com/2010/10/apps-do-matter.htmlnoreply@blogger.com (Audrey Peters)Fri, 22 Oct 2010 13:48:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-5426616748657727506 Now that we've reached a critical mass in the smartphone market, the next big growth area are the Apps.  When you include all the iPad users in the mix, the opportunity for App sales is clearly bright.  In fact, one-third of iPad users still haven't downloaded an App according to a study by Neilsen.  Consider also, the Apple announcement this week of putting the App store on the 0http://businessissuestoday.blogspot.com/2010/10/finally-webos-20-palm-pre-2.htmlnoreply@blogger.com (Audrey Peters)Tue, 19 Oct 2010 12:29:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-7731085562602725805 Nothing much has been heard regarding the Palm Pre phone since HP acquired Palm earlier this year.  Finally, HP has announced an upgrade to webOS and an upgrade to the Pre. Although these upgrades appear low key (because we've come to expect so much these days), it means that HP is still in the game. In fact it's the first major upgrade for webOS for 16 months and it has some nifty features0http://businessissuestoday.blogspot.com/2010/10/mobile-apps-are-transforming-consumer.htmlnoreply@blogger.com (Audrey Peters)Wed, 13 Oct 2010 11:30:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-5573635080101360671 According to a survey from Deloitte, Revolutions 2010, smartphone Apps and ereaders are indeed transforming consumer behavior. More consumers are turning to their smartphone for entertainment, news and information than previous traditional sources. Deloitte surveyed nearly 2,000 U.S. consumers between the ages of 14 to 75 and discovered a trend it says is leading to a “cannibalization” of 0http://businessissuestoday.blogspot.com/2010/10/small-business-needs-social-media.htmlnoreply@blogger.com (Audrey Peters)Mon, 11 Oct 2010 13:39:00 -0700tag:blogger.com,1999:blog-6973956277155377057.post-455913939229415535One of the biggest mistakes (and hence disappoints) that small business makes when it enters into the social media arena, is the compulsion to just post anything and everything everywhere.  It's a time-consuming task and without a strategic approach you are likely to find this activity come to very little and eventually lose interest and perhaps abandon it altogether, with the notion that "0