<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-3148505326024378490</id><updated>2025-06-30T13:54:09.907-07:00</updated><title type='text'>Business Management and Information System</title><subtitle type='html'></subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default?redirect=false'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>12</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-3551345346130300884</id><published>2012-05-25T12:45:00.000-07:00</published><updated>2012-05-25T12:45:45.176-07:00</updated><title type='text'>How Computers Are Used in Business Management</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;Technological improvements in computers have provided many benefits for  companies over the past three decades. Computers now play a significant  role in several important business functions and business management  decisions.          &lt;br /&gt;
&lt;div style=&quot;background-color: white; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;&quot;&gt;&lt;br /&gt;
&lt;section&gt;    &lt;ol class=&quot;generic&quot; id=&quot;intelliTxt&quot;&gt;&lt;li class=&quot;section&quot;&gt;          &lt;h2 class=&quot;header Heading3&quot;&gt;Facts&lt;/h2&gt;&lt;ul&gt;&lt;li class=&quot;step &quot;&gt;               &lt;div class=&quot;stepMeat&quot;&gt;                 &lt;div itemprop=&quot;step&quot;&gt;          According to the Smithsonian Natural Museum of American  History, companies have been using computers en masse since 1974 to  assist managers with calculations and computations of business  information.&lt;br /&gt;
&lt;/div&gt;&lt;/div&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;h2 class=&quot;header Heading3&quot;&gt;Types&lt;/h2&gt;&lt;ul&gt;&lt;li class=&quot;step &quot;&gt;               &lt;div class=&quot;stepMeat&quot;&gt;                 &lt;div itemprop=&quot;step&quot;&gt;          While desktop PCs are the staple computer in business  offices, netbooks, Blackberries and iPhones now allow managers to track  their employee&#39;s productivity and workflow through the Internet.&lt;br /&gt;
&lt;/div&gt;&lt;/div&gt;&lt;/li&gt;
&lt;li class=&quot;googleAd&quot;&gt;         &lt;div data-type=&quot;adTracking&quot; id=&quot;DMINSTR&quot; name=&quot;&amp;amp;adunit_id=ca-ehow_300x250&amp;amp;ad_unit_type=CNT&amp;amp;ad_unit_network=GAP&amp;amp;revenue_basis=CPC&amp;amp;ad_position=-&amp;amp;revenue_tag=biz_running_a_business&quot; type=&quot;adimpression&quot;&gt;   &lt;div id=&quot;GoogleAdsense300x250&quot;&gt;&lt;div class=&quot;GoogleTextAd GoogleAd300x250&quot;&gt;&lt;a class=&quot;header&quot; href=&quot;http://www.google.com/url?ct=abg&amp;amp;q=https://www.google.com/adsense/support/bin/request.py%3Fcontact%3Dabg_afc%26url%3Dhttp://www.ehow.com/facts_5777586_computers-used-business-management.html%26hl%3Den%26client%3Dca-ehow_300x250%26adU%3Dcode.he.net%26adT%3DFree%2BProgramming%2BCourses%26gl%3DSA%26hideleadgen%3D1&amp;amp;usg=AFQjCNHVFl5jwk80pA2nzVL-usW96zpH5A&quot;&gt;Sponsored Links&lt;/a&gt;&lt;br /&gt;
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&lt;/ul&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;h2 class=&quot;header Heading3&quot;&gt;Features&lt;/h2&gt;&lt;ul&gt;&lt;li class=&quot;step &quot;&gt;               &lt;div class=&quot;stepMeat&quot;&gt;                 &lt;div itemprop=&quot;step&quot;&gt;          Computers are loaded with software programs designed to  collect and report financial information to company management.  Companies may also track employee time clock hours or other internal  business information through computers.&lt;br /&gt;
&lt;/div&gt;&lt;/div&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;h2 class=&quot;header Heading3&quot;&gt;Functions&lt;/h2&gt;&lt;ul&gt;&lt;li class=&quot;step &quot;&gt;               &lt;div class=&quot;stepMeat&quot;&gt;                 &lt;div itemprop=&quot;step&quot;&gt;          Reporting company sales and internal financial information  are the primary functions of computers in business. Managers use this  information to decide where to make improvements in operations or invest  in new business opportunities.&lt;br /&gt;
&lt;/div&gt;&lt;/div&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;h2 class=&quot;header Heading3&quot;&gt;Potential&lt;/h2&gt;&lt;ul&gt;&lt;li class=&quot;step &quot;&gt;               &lt;div class=&quot;stepMeat&quot;&gt;                 &lt;div itemprop=&quot;step&quot;&gt;          Computers provide companies with the potential to review  their operations for defects and streamline business processes. Managers  also use computers to report on cost inefficiencies, allowing companies  to improve their profit.&lt;br /&gt;
&lt;/div&gt;&lt;/div&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/li&gt;
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        style=&quot;border:none; width:450px; height:80px&quot;&gt;&lt;/iframe&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/3551345346130300884/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/05/how-computers-are-used-in-business.html#comment-form' title='12 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/3551345346130300884'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/3551345346130300884'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/05/how-computers-are-used-in-business.html' title='How Computers Are Used in Business Management'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>12</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-2784659150874277496</id><published>2012-05-19T03:30:00.001-07:00</published><updated>2012-05-25T12:31:56.841-07:00</updated><title type='text'>Five Bookkeeping Tips for Business Owners</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;&lt;br /&gt;
&lt;div class=&quot;Dtitle&quot;&gt;&lt;h1&gt;&lt;/h1&gt;&lt;/div&gt;&lt;div class=&quot;Ddeck&quot;&gt;Adopting some good habits can help stave off costly errors when it comes to record keeping.&amp;nbsp;&lt;/div&gt;&lt;div class=&quot;Ddeck&quot;&gt;&lt;/div&gt;&lt;div class=&quot;cb byline h12&quot;&gt;&lt;div class=&quot;flt&quot;&gt;&lt;a class=&quot;flt&quot; href=&quot;http://www.entrepreneur.com/author/1265&quot; rel=&quot;author&quot;&gt;&lt;img alt=&quot;Eileen P. Gunn&quot; src=&quot;http://www.entrepreneur.com/dbimages/person/h3/eileen-p-gunn.jpg&quot; /&gt;&lt;/a&gt;  &lt;/div&gt;&lt;div style=&quot;margin: 10px 0 0 0;&quot;&gt;&lt;div class=&quot;flt&quot;&gt;BY &lt;a class=&quot;title&quot; href=&quot;http://www.entrepreneur.com/author/1265&quot; rel=&quot;author&quot;&gt;Eileen P. Gunn&lt;/a&gt;      &lt;span class=&quot;lined&quot;&gt;|&lt;/span&gt;                   &lt;span class=&quot;timeago&quot; title=&quot;April 20, 2011&quot;&gt;April 20, 2011&lt;/span&gt;&lt;span class=&quot;lined&quot;&gt;|&lt;/span&gt;        &lt;/div&gt;&lt;span class=&quot;comlg&quot;&gt;&lt;/span&gt;&lt;a class=&quot;h12&quot; href=&quot;http://www.entrepreneur.com/article/219517#disqus_thread&quot;&gt;18&lt;/a&gt;       &lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;Dtools&quot;&gt;&lt;div class=&quot;flt&quot; style=&quot;margin-right: 15px;&quot;&gt;&lt;span style=&quot;height: 20px; width: 100px;&quot;&gt;&lt;/span&gt;       &lt;/div&gt;&lt;div class=&quot;flt&quot;&gt;&lt;/div&gt;&lt;div class=&quot;flt&quot;&gt;&lt;span class=&quot;IN-widget&quot; style=&quot;display: inline-block; line-height: 1; text-align: center; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;display: inline-block ! important; font-size: 1px ! important; margin: 0pt ! important; padding: 0pt ! important; text-indent: 0pt ! important; vertical-align: baseline ! important;&quot;&gt;&lt;span id=&quot;li_ui_li_gen_1337423035724_0&quot;&gt;&lt;a href=&quot;http://www.blogger.com/post-edit.g?blogID=3148505326024378490&amp;amp;postID=2784659150874277496&quot; id=&quot;li_ui_li_gen_1337423035724_0-link&quot;&gt;&lt;span id=&quot;li_ui_li_gen_1337423035724_0-logo&quot;&gt;in&lt;/span&gt;&lt;span id=&quot;li_ui_li_gen_1337423035724_0-title&quot;&gt;&lt;span id=&quot;li_ui_li_gen_1337423035724_0-mark&quot;&gt;&lt;/span&gt;&lt;span id=&quot;li_ui_li_gen_1337423035724_0-title-text&quot;&gt;Share&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;display: inline-block ! important; font-size: 1px ! important; margin: 0pt ! important; padding: 0pt ! important; text-indent: 0pt ! important; vertical-align: baseline ! important;&quot;&gt;&lt;span class=&quot;IN-right&quot; id=&quot;li_ui_li_gen_1337423035736_1-container&quot;&gt;&lt;span class=&quot;IN-right&quot; id=&quot;li_ui_li_gen_1337423035736_1&quot;&gt;&lt;span class=&quot;IN-right&quot; id=&quot;li_ui_li_gen_1337423035736_1-inner&quot;&gt;&lt;span class=&quot;IN-right&quot; id=&quot;li_ui_li_gen_1337423035736_1-content&quot;&gt;321&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;flt&quot;&gt;&lt;/div&gt;&lt;span class=&quot;st_email_custom DemailL h6 dgrey&quot;&gt;&lt;/span&gt;      &lt;/div&gt;Entrepreneurs keep a lot of the financial details of  their business in their heads. Doing so has its advantages: No new  software to learn, no danger of a system crash that loses all your data,  and you can tweak your budget as often as you need without sitting down  at a desk.&lt;br /&gt;
But when you don&#39;t have a system and some processes in place,  unpleasant surprises can pop up, goals can be easily missed and  important paperwork forgotten. Getting a better handle on your money can  help you to make and keep long-term goals, smooth out the seasonal ups  and downs of your cash flow and maybe improve your profits. It can also  help you to stay out of trouble with the Internal Revenue Service.&lt;br /&gt;
Here are five bookkeeping tips for entrepreneurs.&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;&lt;b&gt;1. Plan for major expenses.&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;b&gt;Why it&#39;s helpful:&lt;/b&gt; You&#39;re less likely to miss business opportunities or have to scramble for a loan when the expenses become unavoidable.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;What to do:&lt;/b&gt; Put events like a major computer upgrade  on the calendar a year in advance or, ideally, three to five years  ahead. Acknowledge the seasonal ups and downs, something many  entrepreneurs are reluctant to do.&lt;br /&gt;
&quot;This helps you to be honest about the fact that it&#39;s coming and plan  for it,&quot; says James LeMay, a director with the accounting firm Daigle  &amp;amp; Associates in Boston.&lt;br /&gt;
You&#39;ll avoid taking money out of the company during the flush periods  only to find yourself short in the slower months, when costly projects  like upgrading computers or replacing factory components usually happen.&lt;br /&gt;
&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;&lt;b&gt;2. Track expenses.&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;b&gt;Why it&#39;s helpful:&lt;/b&gt; You otherwise might some miss tax write-offs and may lose out on others.&lt;br /&gt;
&lt;b&gt;What to do&lt;/b&gt;: A credit card that you use solely for  business can be a basic accounting system, says Raffaele Mari, an  accountant in Newport Beach, Calif., who teaches a financial course for  entrepreneurs at Pepperdine University.&lt;br /&gt;
Most card statements categorize expenses, so you can see which  outlays relate to which business activities. If you always use your  business credit card for business expenses, you&#39;re less likely to pay  cash at, say, Staples and lose the receipts, forfeiting tax-time  write-offs. Pens and printer paper can add up.&lt;br /&gt;
Additionally, Mari says, routinely jot down business trips, lunches,  coffee dates and other events with cash outlays in your electronic or  paper day planner. This habit can go a long way toward substantiating  those items for your tax records in the event of an audit.&lt;br /&gt;
&quot;Often on tax returns, those numbers are too round. No one drives  exactly 5,000 miles for business in a year, so the IRS knows this is an  estimate,&quot; Mari says. &quot;In an audit, if you can&#39;t substantiate those  numbers, the whole category [of write-offs] can get thrown out.&quot;&lt;br /&gt;
One of his clients provides a link to a Google map for each trip  instead of trying to remember to note the mileage for every trip he  takes on his odometer. That data, along with a day planner recording the  trip, are usually enough record keeping to satisfy the IRS, Mari says.&lt;br /&gt;
&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;&lt;b&gt;3. Record deposits correctly.&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;b&gt;Why it&#39;s helpful:&lt;/b&gt; You may be less likely to pay taxes on money that isn&#39;t income.&lt;br /&gt;
&lt;b&gt;What to do:&lt;/b&gt; Adopt a system for keeping your  financial activities straight, whether it&#39;s a notebook you use  consistently, an Excel spreadsheet or software such as Quickbooks.  Business owners typically make a variety of deposits into their bank  account through the year, including loans, revenue from sales and cash  infusions from their personal savings. The trouble, Mari says, is that  at the end of the year, you or your bookkeeper might erroneously record  some deposits as income, and consequently pay taxes on more money than  you&#39;ve actually made.&lt;br /&gt;
&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;&lt;b&gt;4. Set aside money for paying taxes.&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;b&gt;Why it’s helpful&lt;/b&gt;: The IRS can levy penalties and interest for not filing quarterly tax returns on time.&lt;br /&gt;
&lt;b&gt;What to do:&lt;/b&gt; Systematically put a portion of money  aside throughout the year for taxes. Then note tax deadlines on your  calendar, along with prep time if you need it, to make sure you actually  make payments when they&#39;re due.&lt;br /&gt;
Payroll taxes that go unpaid can be especially problematic, Mari  says. He often sees cash-crunched entrepreneurs get through a down cycle  by dipping into employee withholdings that they should have sent to the  IRS.&lt;br /&gt;
&lt;br /&gt;
&quot;If you mess with [payroll taxes], you have a two-fold problem,&quot; Mari  says. &quot;You haven&#39;t paid taxes due and you&#39;ve taken money that the IRS  sees as belonging to your employees. They can be very unforgiving about  that.&quot;&lt;br /&gt;
&lt;span style=&quot;font-size: 16px;&quot;&gt;&lt;b&gt;5. Keep a close eye on your invoices.&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;b&gt;Why it&#39;s helpful:&lt;/b&gt; Late and unpaid bills hurt your cash flow.&lt;br /&gt;
&lt;b&gt;What to do:&lt;/b&gt; Assign someone in your organizations to  track your billing. Then put a process in place for issuing a second  invoice, making a phone call and perhaps levying penalties such as extra  fees at certain deadlines.&lt;br /&gt;
&quot;You want to have a plan for what happens if they&#39;re 30, 60 or 90 days late,&quot; Mari says.&lt;br /&gt;
Some entrepreneurs believe that once they&#39;ve sent out an invoice,  they&#39;ve taken care of billing. Not so, Mari says. &quot;Every late payment is  an interest-free loan and hurts your cash flow.&quot;&lt;/div&gt;&lt;iframe src=&quot;http://www.facebook.com/plugins/like.php?href=YOUR_URL&quot;
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        style=&quot;border:none; width:450px; height:80px&quot;&gt;&lt;/iframe&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/2784659150874277496/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/05/five-bookkeeping-tips-for-business.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/2784659150874277496'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/2784659150874277496'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/05/five-bookkeeping-tips-for-business.html' title='Five Bookkeeping Tips for Business Owners'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-6499685497886131529</id><published>2012-05-19T03:19:00.001-07:00</published><updated>2012-05-25T12:33:58.703-07:00</updated><title type='text'>Importance of Computer in Management</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;&quot;&gt;The use of computers and Information Technology (IT)-based systems in typical businesses has redefined workplace practices, operational metrics and business models. Top management and key business executives have been able to influence the various capabilities of computer-based systems and efficiency software technologies to get a better handle on business operations, channelize employee productivity and address calculated goals. The importance of computers in management cannot be overstated. &lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 18pt;&quot;&gt;Planning&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;ul type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;&quot;&gt;In order to be competitive, mega corporations,      large-workforce organizations and even small and medium businesses need to      do long range corporate planning in a systematic manner. Such organization      development initiatives encompass human resources development, finance and      budget allocation, procurement and supply chain, sales and marketing,      research and development. Automated business processes, advanced computer      systems and allied software applications provide companies with reports,      tools and practices to address strategic objectives and the techniques and      methods to achieve organizational goals.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 18pt;&quot;&gt;Communication&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;ul type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l4 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;&quot;&gt;Computer networks connected over an intranet-based      system or Web-based environment can communicate with one another. In      modern businesses, business owners and enterprise decision makers need      employees to communicate instantly with each other, collaborate and share      files, information and relevant documents quickly in order to execute      work-related tasks and pursuits. Use of e-mail systems, instant messaging      tools and more recently social networking applications has also enhanced      swifter communication with business partners, customers, suppliers and      other key external stakeholders&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 18pt;&quot;&gt;Transactions Management&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;ul type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l3 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;&quot;&gt;Organizations and businesses perform thousands of      transactions at varied customer and business partner --facing interfaces.      Purchase managers, inventory system professionals and accounts and      financial personnel need to keep track of invoices, purchase orders,      payment gateways on organization websites and all transactions at the      operational level. Computer systems integrate varied transaction processes      and activities and facilitate real-time tracking of transactions. IT      applications speed the process of transaction activities and help in      calculations, generation of accurate summaries and reports.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 18pt;&quot;&gt;Decision Making&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;ul type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;&quot;&gt;In contemporary businesses, gigabytes and masses of      data and information is generated on a daily basis. Computers, IT systems      and allied software programs help companies to classify, arrange, systematize      and analyze information. Use of CRM solutions, Enterprise Resource      Planning (ERP) systems Management Information Systems (MIS) and database      systems enable companies to operationally manage business processes and      functional areas. Market intelligence, sales reports and customer insights      generated from such systems aid business managers, top management and      project heads in important decision making processes.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 18pt;&quot;&gt;Improve Productivity&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;ul type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l2 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;&quot;&gt;One of the primary purposes of deploying large-scale      computer systems, software, networking and IT tools is to gain      productivity on all levels in an organization. All departments,      manufacturing and production facilities and offshore centers should be      able to leverage the capabilities and of modern IT systems and technologies      and function more effectively and efficiently. Used strategically,      computers streamline employee workflows, operational activities and      functional processes, ensure better control in business management and      impact the bottom-line.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;background: none repeat scroll 0% 0% white; line-height: normal; margin-bottom: 0.0001pt;&quot;&gt;&lt;span style=&quot;color: black; font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;&quot;&gt;&lt;br style=&quot;mso-special-character: line-break;&quot; /&gt; &lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;Module&quot; id=&quot;GoogleAdsense336x280&quot;&gt;&lt;div class=&quot;GoogleTextAd GoogleTextAdNew&quot;&gt;&lt;a class=&quot;header&quot; href=&quot;http://www.google.com/url?ct=abg&amp;amp;q=https://www.google.com/adsense/support/bin/request.py%3Fcontact%3Dabg_afc%26url%3Dhttp://www.ehow.com/about_5591760_importance-computer-management.html%26hl%3Den%26client%3Dca-ehow_336x280%26adU%3Dwww.turningpointhr.com%26adT%3DJob%2BEvaluation%26adU%3Dwww.academyci.com%26adT%3DCI%2BEducation%26adU%3Dwww.Epicor.com/ERP%26adT%3DBetter%2BBusiness%2BPlanning%26adU%3Dwww.OnlineDegreeProgramsPro.com%26adT%3DOnline%2BEngineering%2BDegree%26gl%3DSA%26hideleadgen%3D1&amp;amp;usg=AFQjCNG82g-YrFWxTliJ3n2AjQtg6HiFlg&quot;&gt;Sponsored Links&lt;/a&gt;&lt;br /&gt;
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&lt;li class=&quot;Ad&quot;&gt;&lt;a class=&quot;title&quot; href=&quot;http://www.googleadservices.com/pagead/aclk?sa=L&amp;amp;ai=B59ahy3G3T5TtIuuS0AXihdjMC_q7o6sCyuzQmSfAjbcB0OE4EAQYBCDj8ZsCKAQ4AFC_kcDYBWCr1fOF9B6gAfbTyOQDsgEMd3d3LmVob3cuY29tugEKMzM2eDI4MF9qc8gBAdoBRWh0dHA6Ly93d3cuZWhvdy5jb20vYWJvdXRfNTU5MTc2MF9pbXBvcnRhbmNlLWNvbXB1dGVyLW1hbmFnZW1lbnQuaHRtbMgCqoiIG6gDAegDhwnoA9IC6AMF9QMCBACE9QMAAAAQiAYB&amp;amp;num=4&amp;amp;cid=5GiSnXAUAsNjuDwOLM4ORa-d&amp;amp;sig=AOD64_3ttJwBHakZb5lJzndoPKoO5kIEKg&amp;amp;client=ca-ehow_336x280&amp;amp;adurl=http://www.onlinedegreeprogramspro.com/embassy-legalization/&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot; title=&quot;go to www.OnlineDegreeProgramsPro.com&quot;&gt;Online Engineering Degree&lt;/a&gt;&lt;a class=&quot;baseurl url&quot; href=&quot;http://www.googleadservices.com/pagead/aclk?sa=L&amp;amp;ai=B59ahy3G3T5TtIuuS0AXihdjMC_q7o6sCyuzQmSfAjbcB0OE4EAQYBCDj8ZsCKAQ4AFC_kcDYBWCr1fOF9B6gAfbTyOQDsgEMd3d3LmVob3cuY29tugEKMzM2eDI4MF9qc8gBAdoBRWh0dHA6Ly93d3cuZWhvdy5jb20vYWJvdXRfNTU5MTc2MF9pbXBvcnRhbmNlLWNvbXB1dGVyLW1hbmFnZW1lbnQuaHRtbMgCqoiIG6gDAegDhwnoA9IC6AMF9QMCBACE9QMAAAAQiAYB&amp;amp;num=4&amp;amp;cid=5GiSnXAUAsNjuDwOLM4ORa-d&amp;amp;sig=AOD64_3ttJwBHakZb5lJzndoPKoO5kIEKg&amp;amp;client=ca-ehow_336x280&amp;amp;adurl=http://www.onlinedegreeprogramspro.com/embassy-legalization/&quot; rel=&quot;nofollow&quot; target=&quot;_blank&quot; title=&quot;go to www.OnlineDegreeProgramsPro.com&quot;&gt;www.OnlineDegreeProgramsPro.com&lt;/a&gt;&lt;div class=&quot;copy&quot;&gt;Earn an Online Engineering Degree Accredited &amp;amp; Affordable. Call 24x7.&lt;/div&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;/div&gt;&lt;iframe frameborder=&quot;0&quot; scrolling=&quot;no&quot; src=&quot;http://www.facebook.com/plugins/like.php?href=YOUR_URL&quot; style=&quot;border: none; height: 80px; width: 450px;&quot;&gt;&lt;/iframe&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/6499685497886131529/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/05/importance-of-computer-in-management.html#comment-form' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/6499685497886131529'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/6499685497886131529'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/05/importance-of-computer-in-management.html' title='Importance of Computer in Management'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-8357506909531781708</id><published>2012-04-25T14:59:00.000-07:00</published><updated>2012-04-26T02:14:49.806-07:00</updated><title type='text'>Sample Marketing Plans</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: white; font-family: Arial,Helvetica,sans-serif;&quot;&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;h1 style=&quot;font-family: Arial, Helvetica, sans-serif; font-size: 22px; font-weight: bold; margin-bottom: 2px; margin-left: 0pt; margin-right: 0pt; margin-top: -10px; padding-bottom: 0pt; padding-left: 0pt; padding-right: 0pt; padding-top: 0pt;&quot;&gt;


Here is some ideas and plans with useful links:&lt;/h1&gt;
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Getting ready to create a marketing plan? Finding a sample plan for a similar company can be a great place to start. Get inspired with great example plans from our collection.&lt;/div&gt;
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Top marketing plans&lt;/h2&gt;
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The following plans were created using&amp;nbsp;&lt;a href=&quot;http://www.mplans.com/sales_marketing_software/index.php&quot; style=&quot;color: #003399; margin-bottom: 0pt; margin-left: 0pt; margin-right: 0pt; margin-top: 0pt; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0pt; padding-left: 0pt; padding-right: 0pt; padding-top: 0pt;&quot;&gt;Sales and Marketing Pro&lt;/a&gt;. With our inexpensive&amp;nbsp;&lt;a href=&quot;http://www.mplans.com/sales_marketing_software/index.php&quot; style=&quot;color: #003399; margin-bottom: 0pt; margin-left: 0pt; margin-right: 0pt; margin-top: 0pt; outline-color: initial; outline-style: none; outline-width: initial; padding-bottom: 0pt; padding-left: 0pt; padding-right: 0pt; padding-top: 0pt;&quot;&gt;Sales and Marketing Software&lt;/a&gt;, you can edit and update these sample plans directly to produce your marketing plan faster and easier, or create your own plans from scratch.&lt;/div&gt;
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&lt;ul class=&quot;plan_list&quot; id=&quot;top_items&quot; style=&quot;list-style-image: initial; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 40px; margin-right: 0pt; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;&lt;/ul&gt;
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&lt;/span&gt;&lt;br /&gt;
&lt;ol&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/accounting_and_bookkeeping_services_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Accounting and Bookkeeping
Services Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;&amp;nbsp;Sorcerer&#39;s Accountant&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/business_employee_trainer_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Business Employee Trainer
Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
College Knowledge Centre&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/business_operations_consultant_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Business Operations Consultant
Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Turnaround Consultant&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/catering_and_ballroom_rental_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Catering and Ballroom Rental
Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Sumptuous Cuisine Catering&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/education_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Education Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Allendale Language School&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/equipment_manufacturer_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Equipment Manufacturer
Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Equipment Manufacturer&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/hotel_and_motel_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Hotel and Motel Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
The Drowzey Hotel&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/houseboat_rental_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Houseboat Rental Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Houses on the Lake&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/inventory_control_software_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Inventory Control Software
Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Software Company&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/jewelry_artisan_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Jewelry Artisan Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
MoraDora Jewelry&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/locally_produced_clothing_retailer_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Locally Produced Clothing
Retailer Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Local Threads&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/marketing_coach_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Marketing Coach Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Marketing Coach&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/nonprofit_business_training_services_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Nonprofit Business Training
Services Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Riverton Business Accelerator&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/organic_bakery_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Organic Bakery Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Orti&#39;s Organic Bakery&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/personal_insurance_agent_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Personal Insurance Agent
Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Plynthe Insurance&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/personal_organization_consultant_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Personal Organization
Consultant Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Declutter Coaches&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/plumbing_company_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Plumbing Company Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Plumbing Company&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/portrait_photographer_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Portrait Photographer Marketing
Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Ofeeld Photography&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/real_estate_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Real Estate Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Titicus Realtors&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/remodeling_contractor_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Remodeling Contractor Marketing
Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Remodeling Contractor&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/restaurant_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Restaurant Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Neon Memories Diner&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/sheet_music_website_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Sheet Music Website Marketing
Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Winning Score&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/sports_and_fitness_club_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Sports and Fitness Club
Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Jamestown Sports and Fitness&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/toilet_rebate_promotion_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Toilet Rebate Promotion
Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Toilet Promo&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/tutoring_service_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Tutoring Service Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Tutors by the Numbers&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: x-small;&quot;&gt;&lt;span style=&quot;font-family: Symbol;&quot;&gt;&lt;span&gt;&lt;span style=&quot;-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-family: &amp;quot;Times New Roman&amp;quot;; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Arial&amp;quot;,&amp;quot;sans-serif&amp;quot;;&quot;&gt;&lt;a href=&quot;http://www.mplans.com/window_cleaning_marketing_plan/marketing_vision_fc.php&quot;&gt;&lt;b&gt;&lt;span style=&quot;color: #003399;&quot;&gt;Window Cleaning Marketing Plan&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;br /&gt;
Window Cleaning&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;br /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/8357506909531781708/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/sample-marketing-plans.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/8357506909531781708'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/8357506909531781708'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/sample-marketing-plans.html' title='Sample Marketing Plans'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-2788364991711587406</id><published>2012-04-25T14:57:00.001-07:00</published><updated>2012-04-25T14:57:35.939-07:00</updated><title type='text'>How to Market Your Business</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 17px; line-height: 26px;&quot;&gt;&lt;/span&gt;&lt;br /&gt;
&lt;h1 style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: black; font-family: &#39;Proxima Nova&#39;, &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 20px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 6px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
Marketing strategies and&amp;nbsp;sales ideas&lt;/h1&gt;
&lt;div class=&quot;descript&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 14px; line-height: 1.5; margin-bottom: -20px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
No matter what business you’re in, you rely on customers and sales to bring in revenue. How are you going to do it efficiently? Start with a good&amp;nbsp;&lt;a href=&quot;http://www.paloalto.com/sales_and_marketing_plan_software/&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #197ab3; font-size: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline; vertical-align: baseline;&quot;&gt;marketing plan&lt;/a&gt;, then implement it with&amp;nbsp;&lt;a href=&quot;http://articles.bplans.com/growing-a-business/strategy-for-growing-your-business/a-guide-to-social-media-tools-and-uses/945&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #197ab3; font-size: 14px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline; vertical-align: baseline;&quot;&gt;social media marketing&lt;/a&gt;, email marketing, and more.&lt;/div&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 10px;&quot;&gt;&lt;h1 class=&quot;entry-title&quot; style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;
&lt;br /&gt;&lt;/h1&gt;
&lt;h1 class=&quot;entry-title&quot; style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;
&lt;br /&gt;&lt;/h1&gt;
&lt;h1 class=&quot;entry-title&quot; style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;
The Essential Contents of a Marketing Plan&lt;/h1&gt;
&lt;div class=&quot;headline_meta&quot; style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 1em; font-style: italic; line-height: 1.8em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;
by&amp;nbsp;&lt;span class=&quot;author vcard&quot; style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-style: normal; letter-spacing: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-transform: uppercase;&quot;&gt;TIM BERRY&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 10px;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 10px;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: white; font-family: Arial, Helvetica, sans-serif;&quot;&gt;&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;&quot;&gt;
Every marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget.&lt;/div&gt;
&lt;ul style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;&quot;&gt;&lt;strong style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;Situation Analysis:&amp;nbsp;&lt;/strong&gt;Normally this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis. The market analysis will include a market forecast, segmentation, customer information, and market needs analysis.&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;&quot;&gt;&lt;strong style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;Marketing Strategy:&lt;/strong&gt;&amp;nbsp;This should include at least a mission statement, objectives, and focused strategy including market segment focus and product positioning.&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;&quot;&gt;&lt;strong style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;Sales Forecast:&lt;/strong&gt;&amp;nbsp;This would include enough detail to track sales month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales by product, by region or market segment, by channels, by manager responsibilities, and other elements. The forecast alone is a bare minimum.&lt;/li&gt;
&lt;li style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;&quot;&gt;&lt;strong style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;Expense Budget:&lt;/strong&gt;&amp;nbsp;This ought to include enough detail to track expenses month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific sales tactics, programs, management responsibilities, promotion, and other elements. The expense budget is a bare minimum.&lt;/li&gt;
&lt;/ul&gt;
&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: white; font-family: Arial, Helvetica, sans-serif;&quot;&gt;&lt;strong style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;Are They Enough?&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: white; font-family: Arial, Helvetica, sans-serif;&quot;&gt;&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;&quot;&gt;
These minimum requirements above are not the ideal, just the minimum. In most cases you’ll begin a marketing plan with an Executive Summary, and you’ll also follow those essentials just described with a review of organizational impact, risks and contingencies, and pending issues.&lt;/div&gt;
&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: white; font-family: Arial, Helvetica, sans-serif;&quot;&gt;&lt;strong style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;Include a Specific Action Plan&lt;/strong&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: white;&quot;&gt;&lt;div style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: Arial, Helvetica, sans-serif; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: justify;&quot;&gt;
You should also remember that planning is about the results, not the plan itself. A marketing plan must be measured by the results it produces. The implementation of your plan is much more important than its brilliant ideas or massive market research. You can influence implementation by building a plan full of specific, measurable and concrete plans that can be tracked and followed up. Plan-vs.-actual analysis is critical to the eventual results, and you should build it into your plan.&lt;/div&gt;
&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Arial, Helvetica, sans-serif; font-size: 10px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: Arial, Helvetica, sans-serif; font-size: 10px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 12px;&quot;&gt;&lt;h1 class=&quot;entry-title&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: black; font-family: &#39;Proxima Nova&#39;, &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 24px; font-weight: 700; line-height: 1.2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
Outline for a Marketing Plan&lt;/h1&gt;
&lt;div&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;div&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 17px; line-height: 26px;&quot;&gt;&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
The exact nature of your plan, and your marketing situation, dictates its contents. You add detail or take it away to suit your needs.&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
In the real world you’ll want to customize your outline according to whether you are selling products or services, to businesses or consumers, or you’re a nonprofit organization. Although the outline does change in some respects as a result, this is a good standard sample outline for a basic&amp;nbsp;marketing plan.&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Expanded plan outline&lt;/strong&gt;&lt;/div&gt;
&lt;dl style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;dt style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;1.0&amp;nbsp;Executive Summary&lt;/strong&gt;&lt;/dt&gt;
&lt;dt style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/dt&gt;
&lt;dt style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;2.0 Situation Analysis&lt;/strong&gt;&lt;/dt&gt;
&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;2.1 Market Summary
&lt;dl style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;2.1.1 Market Demographics&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;2.1.2 Market Needs&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;2.1.3 Market Trends&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;2.1.4 Market Growth&lt;/dd&gt;&lt;/dl&gt;
&lt;/dd&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;2.2 SWOT Analysis
&lt;dl style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;2.2.1 Strengths&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;2.2.2 Weaknesses&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;2.2.3 Opportunities&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;2.2.4 Threats&lt;/dd&gt;&lt;/dl&gt;
&lt;/dd&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;2.3 Competition&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;2.4 Services&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;2.5 Keys to Success&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;2.6 Critical Issues&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;2.7 Channels&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;2.8 Macroenvironment&lt;/dd&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/dd&gt;
&lt;dt style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;3.0 Marketing Strategies&lt;/strong&gt;&lt;/dt&gt;
&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;3.1 Mission&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;3.2 Marketing Objectives&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;3.3 Financial Objectives&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;3.4&amp;nbsp;Target Marketing&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;3.5 Positioning&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;3.6 Strategy Pyramids&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;3.7 Marketing Mix
&lt;dl style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;3.7.1 Services and Service Marketing&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;3.7.2 Pricing&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;3.7.3 Promotion&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;3.7.4 Service&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;3.7.5 Channels of Distribution&lt;/dd&gt;&lt;/dl&gt;
&lt;/dd&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;3.8 Marketing Research&lt;/dd&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/dd&gt;
&lt;dt style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;4.0 Financials, Budgets, and Forecasts&lt;/strong&gt;&lt;/dt&gt;
&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;4.1&amp;nbsp;Break-even Analysis&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;4.2&amp;nbsp;Sales Forecast
&lt;dl style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;4.2.1 Sales Breakdown 1&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;4.2.2 Sales Breakdown 2&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;4.2.3 Sales Breakdown 3&lt;/dd&gt;&lt;/dl&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
4.3 Expense Forecast&lt;/div&gt;
&lt;dl style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;4.3.1 Expense Breakdown 1&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;4.3.3 Expense Breakdown 2&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;4.3.3 Expense Breakdown 3&lt;/dd&gt;&lt;/dl&gt;
&lt;/dd&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;4.4 Linking Sales and Expenses to Strategy&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;4.5 Contribution Margin&lt;/dd&gt;&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;/dd&gt;
&lt;dt style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;5.0 Controls&lt;/strong&gt;&lt;/dt&gt;
&lt;dd style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 17px; margin-bottom: 1.571em; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;5.1 Implementation Milestones&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;5.2 Marketing Organization&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;5.3 Contingency Planning&lt;/dd&gt;&lt;/dl&gt;
&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: white;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;&lt;br style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 10px;&quot;&gt;&lt;span style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot;&gt;&lt;br style=&quot;border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 17px; line-height: 26px;&quot;&gt;&lt;div&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;/span&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/2788364991711587406/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/how-to-market-your-business.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/2788364991711587406'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/2788364991711587406'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/how-to-market-your-business.html' title='How to Market Your Business'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-8639092015247982993</id><published>2012-04-25T14:44:00.001-07:00</published><updated>2012-04-25T14:44:41.698-07:00</updated><title type='text'>Business Management</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 12px;&quot;&gt;&lt;/span&gt;&lt;br /&gt;
&lt;h1 class=&quot;entry-title&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: black; font-family: &#39;Proxima Nova&#39;, &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 24px; font-weight: 700; line-height: 1.2; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
Existing Companies Need Planning Too&lt;/h1&gt;
&lt;div class=&quot;headline_meta&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 18px; font-style: italic; line-height: 1.8em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 5px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
by&amp;nbsp;&lt;span class=&quot;author vcard&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 18px; font-style: normal; letter-spacing: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-transform: none; vertical-align: baseline;&quot;&gt;Tim Berry&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;headline_meta&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 18px; font-style: italic; line-height: 1.8em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 5px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span class=&quot;author vcard&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-color: initial; border-bottom-style: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 18px; font-style: normal; letter-spacing: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-transform: none; vertical-align: baseline;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 17px; line-height: 26px;&quot;&gt;&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
Does your company have an annual strategic plan? Does your company develop an annual plan to polish its strategy, focus on main priorities, and manage its cash?&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Every business needs to plan&lt;/strong&gt;&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;Unfortunately, there is a myth that associates planning with start-ups. That’s particularly common in the United States. Because of that myth, inertia, putting out fires, and related reasons, a lot of businesses miss out on the opportunity to manage themselves a bit better.&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
As an owner or manager of a small or medium business, can you afford not to plan? Do you leave the annual plan for the large businesses, and let your business depend on reacting to events? Or do you want to plan for priorities, and manage your growth proactively. That’s a leading question, of course, the answer is obvious.&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
You could call it strategic plan, annual plan, operational plan; the name doesn’t matter as much as the management of it. While these kinds of plans are common in larger enterprises, they are surprisingly rare in small and medium business.&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Benefits&lt;/strong&gt;&lt;/div&gt;
&lt;ol style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; margin-left: 1.571em; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Guide your growth:&lt;/strong&gt;&amp;nbsp;Your business will grow or not depending on a lot of different factors, including overall economic trends, location, specific market needs, hard work, and other elements. Businesses that plan do it to guide and influence their growth, so that they move proactively towards defined objectives rather than just reacting to business events.&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Manage priorities:&lt;/strong&gt;&amp;nbsp;Strategy is focus. Allocate resources where they will do the most good. Work towards your strengths and away from your weaknesses. Develop the company by doing the most important things, according to your long-term objectives.&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Assign responsibilities:&lt;/strong&gt;&amp;nbsp;A plan gives you a place to develop organizational responsibilities.&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Track progress:&lt;/strong&gt;&amp;nbsp;Think of a plan as a business positioning device. With a plan, you can track your progress towards goals, measure results, and manage the business. Without a plan, how do you tell whether or not you are moving in the right direction. What do you measure against?&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Plan for cash:&lt;/strong&gt;&amp;nbsp;Profits are not cash, and cash is not intuitive. You spend cash, you don’t spend profits. However, businesses don’t plan well for cash, and they need to. That may not sound strategic, but it is. It is also the core of an operations plan, and an annual plan. Whatever else, you have to plan for cash.&lt;/li&gt;
&lt;/ol&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Main elements&lt;/strong&gt;&lt;br style=&quot;margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;&quot; /&gt;Regardless of the name you use, strategic plan or annual plan or operational plan, the vast majority of these plans include some or all of the following main points:&lt;/div&gt;
&lt;ol style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; margin-left: 1.571em; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;High-level strategy:&lt;/strong&gt;&amp;nbsp;Strategy is focus. It guides your growth. Strategy assigns priorities. Of the whole range of possible market segments, and the whole range of services and possible sales and marketing activities, which are your main priorities? Strategy is often a matter of understanding when and how to say no, selecting opportunities.&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Specific responsibilities, activities, deadlines, and budgets:&lt;/strong&gt;&amp;nbsp;We call these milestones. They are the bricks and mortar of&amp;nbsp;business planning, critical to business success.&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Financial plan:&lt;/strong&gt;&amp;nbsp;One of the most important gains from an annual plan is the financial plan, which of course hinges on&amp;nbsp;cash flow. A business needs to stress its priorities by making sure they get the right amount of money. Growth costs cash.&lt;/li&gt;
&lt;/ol&gt;
&lt;/span&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/8639092015247982993/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/business-management.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/8639092015247982993'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/8639092015247982993'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/business-management.html' title='Business Management'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-2504795614300219487</id><published>2012-04-25T14:27:00.002-07:00</published><updated>2012-04-25T14:36:17.508-07:00</updated><title type='text'>Business Startup Strategy</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 17px; line-height: 26px;&quot;&gt;&lt;/span&gt;&lt;br /&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 12px; font-style: italic; line-height: 12px;&quot;&gt;by&amp;nbsp;&lt;span class=&quot;author vcard&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 18px; font-style: normal; letter-spacing: 0px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-transform: none; vertical-align: baseline;&quot;&gt;Greg Balanko-Dickson&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 12px;&quot;&gt;
&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif;&quot;&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif;&quot;&gt;I strongly suggest that would-be entrepreneurs do a&amp;nbsp;business plan. As a result of completing the plan you will be much better prepared and know whether or not your business idea is feasible. Try the following article for a short-cut. However, I caution you on following a short-cut unless you have substantial experience or knowledge about your area. Proceed with caution without a business plan!&lt;/span&gt;&lt;/div&gt;
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&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
How is your business unique, and why will your goods or services appeal to customers? What are the primary differences between your company and your competitors? What are the driving factors to choose your business over another?&lt;/div&gt;
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In other words, what is the underlying reason a customer would do business with your company?&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;1) Define Your Business and Vision&lt;/strong&gt;&lt;/div&gt;
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Defining your vision is important. It will become the driving force of your business. Here are questions that will help you clarify your vision:&lt;/div&gt;
&lt;ol style=&quot;text-align: left;&quot;&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;Who is the customer?&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;What business are you in?&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;What do you sell (product/service)?&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;What is your plan for growth?&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;What is your primary competitive advantage?&lt;/b&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;2) Write Down Your Goals&lt;/strong&gt;&lt;/div&gt;
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Create a list of goals with a brief description of action items. If your business is a start up, you will want to put more effort into your short-term goals. Often a new business concept must go through a period of research and development before the outcome can be accurately predicted for longer time frames.&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
Create two sets of goals:&lt;/div&gt;
&lt;ol style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; margin-left: 1.571em; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Short term: range from six to 12 months.&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Long term: can be two to five years.&lt;/li&gt;
&lt;/ol&gt;
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Explain, as specifically as possible, what you want to achieve. Start with your personal goals. Then list your business goals. Answer these questions:&lt;/div&gt;
&lt;ol style=&quot;text-align: left;&quot;&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;As the owner of this business, what do you want to achieve?&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;How large or small do you want this business to be?&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;Do you want to include family in your business?&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;Staff: do you desire to provide employment, or perhaps, you have a strong opinion on not wanting to manage people.&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;Is there some cause that you want the business to address?&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;Describe the quality, quantity and/or service and customer satisfaction levels.&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;How would you describe your primary competitive advantage?&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;How do you see the business making a difference in the lives of your customers?&lt;/b&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;3) Understand Your Customer&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
It is not realistic to expect you can meet the needs of everyone, no business can. Choose your target market carefully. Overlook this area, and I guarantee you will be disappointed with the performance of your business. Get this right and you will be more than pleased with the results.&lt;/div&gt;
&lt;ol style=&quot;text-align: left;&quot;&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;Needs: what unmet needs do your prospective customers have? How does your business meet those needs? It is usually something the customer does not have or a need that is not currently being met. Identify those unmet needs.&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;Wants: think of this as your customer’s desire or wish. It can also be a deficiency.&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;Problems: remember people buy things to solve a specific problem. What problems does your product or service solve?&lt;/b&gt;&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://pas-paloalto-assets.s3.amazonaws.com/img/page/li.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat no-repeat; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; display: block; font-size: 13px; line-height: 1.3; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 15px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;b&gt;Perceptions: what are the negative and positive perceptions that customers have about you, your profession and its products or services? Identify both the negative and positive consequences. You will be able to use what you learn when you start marketing and promoting your business.&lt;/b&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;4) Learn From Your Competition&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
You can learn a lot about your business and customers by looking at how your competitors do business. Here are some questions to help you learn from your competition and focus on your customer:&lt;/div&gt;
&lt;ol style=&quot;text-align: left;&quot;&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #2b2b2b; line-height: 16px;&quot;&gt;&lt;b&gt;What do you know about your target market?&lt;/b&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #2b2b2b; line-height: 16px;&quot;&gt;&lt;b&gt;What competitors do you have?&lt;/b&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #2b2b2b; line-height: 16px;&quot;&gt;&lt;b&gt;How are competitors approaching the market?&lt;/b&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #2b2b2b; line-height: 16px;&quot;&gt;&lt;b&gt;What are the competitor’s weaknesses and strengths?&lt;/b&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #2b2b2b; line-height: 16px;&quot;&gt;&lt;b&gt;How can you improve upon the competition’s approach?&lt;/b&gt;&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #2b2b2b; line-height: 16px;&quot;&gt;&lt;b&gt;What are the lifestyles, demographics and psychographics of your ideal customer?&lt;/b&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;br /&gt;&lt;/strong&gt;&lt;br /&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;br /&gt;&lt;/strong&gt;&lt;br /&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;5) Financial Matters&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
How will you make money? What is your break-even point? How much profit potential does your business have? Take the time to invest in preparing financial projections.&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
These projections should take into account the collection period for your accounts receivables (outstanding customer accounts) as well as the payment terms for your suppliers. For example, you may pay your bills in 30 days, but have to wait 45-60 days to get paid from your customers.&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
A&amp;nbsp;cash flow&amp;nbsp;projection will show you how much working capital you will need during those “gaps” in your cash position.&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
I recommend thinking about these six key areas:&lt;/div&gt;
&lt;ol style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; margin-left: 1.571em; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Start up Investment&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Assumptions&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Running Monthly Overhead&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Streamlined&amp;nbsp;Sales Forecast&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Cumulative Cash&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Break-even&lt;/li&gt;
&lt;/ol&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;6) Identify Your Marketing Strategy&lt;/strong&gt;&lt;/div&gt;
&lt;div style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
There are four steps to creating a marketing strategy for your business:&lt;/div&gt;
&lt;ol style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; line-height: 1.5; margin-bottom: 1.571em; margin-left: 1.571em; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Identify All Target Markets:&lt;/strong&gt;&amp;nbsp;define WHO is your ideal customer or target market. Most companies experience 80% of their business from 20% of their customers. It makes sense then to direct your time and energy toward those customers who are most important.&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Qualify the Best Target Markets:&lt;/strong&gt;&amp;nbsp;the purpose of this step is to further qualify and determine which customer profile meets the best odds of success. The strategy is to position your business at the same level as the majority of the buyers you are targeting. It is critical to figure out who your best customers are and how to best position your company in the marketplace.&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Identify Tools, Strategies and Methods:&lt;/strong&gt;&amp;nbsp;a market you cannot access is a market you cannot serve. Marketing is the process of finding, communicating and educating your primary market about your products and services. Choose a combination of tools and strategies, that when combined, increase your odds of success.&lt;/li&gt;
&lt;li style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;&lt;strong style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 13px; font-weight: 700; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;Test Marketing Strategy and Tools:&lt;/strong&gt;&amp;nbsp;the assumptions we do not verify are typically the ones that have the potential to create business problems. Take the time to test all business assumptions, especially when you are making major expenditures.&lt;/li&gt;
&lt;/ol&gt;
&lt;div&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;color: #2b2b2b; font-size: x-small;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;line-height: 19px;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/span&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;background-color: #d1dfea; font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 12px;&quot;&gt;&lt;h3 id=&quot;author_box_title&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: black; font-family: &#39;Proxima Nova&#39;, &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 21px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;



About Greg Balanko-Dickson&lt;/h3&gt;
&lt;div id=&quot;author_box_thumbnail&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 10px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
&lt;/div&gt;
&lt;div id=&quot;author_box_about&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; float: left; font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 10px; padding-top: 0px; vertical-align: baseline; width: 310px;&quot;&gt;
&lt;div id=&quot;author_box_bio&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #2b2b2b; font-size: 12px; line-height: 1.5; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 1em; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;&quot;&gt;
Greg is a small business coach and consultant who has worked with hundreds of small business owners and entrepreneurs in over 20 industries. He fills the gap between the lawyers, accountants, web developers, marketing and technology professionals and specializes in business start up, planning, turn-around and expansion. Greg distributes free information about small businesses on his site:&lt;a href=&quot;http://www.sbishere.com/&quot; style=&quot;background-attachment: initial; background-clip: initial; background-color: transparent; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #197ab3; font-size: 12px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline; vertical-align: baseline;&quot;&gt;http://www.smallbusinesstransitions.com/&lt;/a&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;/span&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/2504795614300219487/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/business-startup-strategy.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/2504795614300219487'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/2504795614300219487'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/business-startup-strategy.html' title='Business Startup Strategy'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-4484750183458373539</id><published>2012-04-25T13:27:00.000-07:00</published><updated>2012-04-25T14:03:56.844-07:00</updated><title type='text'>A Simple Plan Of Business</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;
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This business plan is written by&amp;nbsp;&lt;/span&gt;&lt;/i&gt;&lt;span style=&quot;border-bottom-color: windowtext; border-bottom-style: none; border-bottom-width: 1pt; border-left-color: windowtext; border-left-style: none; border-left-width: 1pt; border-right-color: windowtext; border-right-style: none; border-right-width: 1pt; border-top-color: windowtext; border-top-style: none; border-top-width: 1pt; font-family: Helvetica, sans-serif; font-size: 17pt; padding-bottom: 0in; padding-left: 0in; padding-right: 0in; padding-top: 0in;&quot;&gt;&lt;span style=&quot;border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; text-decoration: none;&quot;&gt;&lt;span style=&quot;border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial;&quot;&gt;Tim Berry&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 13.5pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;br /&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; vertical-align: baseline;&quot;&gt;
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&lt;span style=&quot;border-bottom-color: windowtext; border-bottom-style: none; border-bottom-width: 1pt; border-left-color: windowtext; border-left-style: none; border-left-width: 1pt; border-right-color: windowtext; border-right-style: none; border-right-width: 1pt; border-top-color: windowtext; border-top-style: none; border-top-width: 1pt; font-family: Helvetica, sans-serif; font-size: 17pt; padding-bottom: 0in; padding-left: 0in; padding-right: 0in; padding-top: 0in;&quot;&gt;Tim Berry is&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 17pt;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;background-attachment: initial; background-clip: initial; background-color: #d1dfea; background-image: initial; background-origin: initial; font-family: Helvetica, sans-serif; font-size: 13.5pt;&quot;&gt;Founder and President of
Palo Alto Software and a renowned planning expert. He is listed in the index of
&quot;Fire in the Valley&quot;, by Swaine and Freiberger, the history of the
personal computer industry. Tim contributes regularly to the bplans blog,
the&amp;nbsp;&lt;a href=&quot;http://www.huffingtonpost.com/tim-berry&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Huffingtonpost.com&lt;/span&gt;&lt;/a&gt;&amp;nbsp;as well as his own blogs,&amp;nbsp;&lt;span style=&quot;text-decoration: none;&quot;&gt;Planning, Startups,
Stories&lt;/span&gt;,&amp;nbsp;&lt;a href=&quot;http://upandrunning.bplans.com/&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Up and Running&lt;/span&gt;&lt;/a&gt;, and others. His full biography is available
at&amp;nbsp;&lt;a href=&quot;http://www.timberry.com/&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;timberry.com&lt;/span&gt;&lt;/a&gt;.&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 13.5pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;span style=&quot;background-attachment: initial; background-clip: initial; background-color: #d1dfea; background-image: initial; background-origin: initial; font-family: Helvetica, sans-serif; font-size: 13.5pt;&quot;&gt;Tim
Berry says:&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 13.5pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;Business advisors,
experienced entrepreneurs, bankers, and investors generally agree that you
should develop a&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;business plan&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;&amp;nbsp;before you&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;start a business&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;. A plan can help you move forward, make decisions, and make
your business successful. However, not all&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;business plans&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;&amp;nbsp;are
the same, not every business needs the same level of detail. You might develop
a fairly simple plan first as you&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;start a small business&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;, and that might be enough for you. You can also start simple
and then elaborate as you prepare to approach bankers or investors.&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 13.5pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;For a simple example,
imagine a woman making jewelry at home and selling it at a local flea market on
the weekend. A business plan could give her a chance to step back from the
normal flow and look at ways to develop and improve the business. The planning
process should help her understand her business. It should help her define what
she wants from the business, understand what her customers want, and decide how
to optimize her business on her own terms. She might benefit from developing a
simple sales and expense forecast, maybe even a profit and loss, so she can
plan how to use and develop her resources. She might not need to create
detailed&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;cash flow&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;, balance sheet, and business ratios. A simple
plan may be just what she needs to get going.&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 13.5pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;This first stage of a
plan, that we call the Concept Kick-Start, focuses only on a few starter
elements. The&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;Mission Statement&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;, Keys to Success, Market Analysis, and&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;Break-Even Analysis&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;&amp;nbsp;give you a critical head start toward
understanding your business.&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 13.5pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;However, not all startups are that simple.
Many of them need product development, packaging, retail fittings and signage,
office equipment, websites, and sometimes months or even years of payroll
before the sales start. Unless you’re wealthy enough to finance these
expenditures on your own, then you’ll need to deal with bank loans or investors
or both; and for that you’ll need a more extensive business plan. Startup
company or not, the plan has to meet expectations.&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 13.5pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;One suggestion for getting started is to
develop your plan in stages that meet your real business needs. A few key text
topics might be enough to discuss the plan with potential partners and team
members, as a first phase. You may well want to add a basic sales and expense
forecast, leading to profit and loss, as next phase. Adding business numbers
helps you predict business flow and match spending to income.&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 13.5pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
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&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;This might be an intermediate plan,
incorporating a more extensive outline and business analysis:&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 13.5pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
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&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
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&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in; width: 75.0pt;&quot; valign=&quot;bottom&quot; width=&quot;100&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;Table&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in; width: 76.5pt;&quot; valign=&quot;bottom&quot; width=&quot;102&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;Chart&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 1;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/b&gt;&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;1.0&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;Executive Summary&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;Highlights&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 2;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;1.1&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Objectives&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 3;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;1.2&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Mission&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 4;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;1.3&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;Keys to Success&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 5;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;2.0&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;Company Summary&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;margin-bottom: 0.0001pt;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: 21px;&quot;&gt;Start-up&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;margin-bottom: 0.0001pt;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif;&quot;&gt;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-size: 21px;&quot;&gt;Start-up&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 6;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;3.0&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;Product Description&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 7;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;4.1&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;Market Segmentation&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 8;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;4.2&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;Target Market
  Segment Strategy&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 9;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;4.3&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Market Needs&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 10;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;4.4&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 11;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;5.0&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;Strategy and Implementation Summary&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 12;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;5.1&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Competitive Edge&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 13;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;5.2&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Sales Strategy&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Sales Forecast&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 14;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;6.0&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;Management Summary&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 15;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;7.0&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 16pt; text-decoration: none;&quot;&gt;Financial Plan&lt;/span&gt;&lt;/b&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 16;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;7.1&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Break-even&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Break-even&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 17;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;7.2&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Projected Profit
  and Loss&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;/td&gt;
 &lt;/tr&gt;
&lt;tr style=&quot;height: 12.75pt; mso-yfti-irow: 18; mso-yfti-lastrow: yes;&quot;&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;7.3&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Projected Cash
  Flow&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Cash Flow&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
  &lt;td style=&quot;height: 12.75pt; padding: 0in 0in 0in 0in;&quot; valign=&quot;bottom&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 16pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Cash Flow&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 12pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/td&gt;
 &lt;/tr&gt;
&lt;/tbody&gt;&lt;/table&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; vertical-align: baseline;&quot;&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 13.5pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; vertical-align: baseline;&quot;&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;Ultimately, the choice of plan isn’t
based as much on the stage of business as it is on the type of business,
financing requirements, and business objective. Here are some important
indicators of the level of plan you’ll need, even as a startup:&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;§&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; text-decoration: none;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;Some of the simpler businesses keep a
plan in the head of the owner, but every business has a plan. Even a one-person
business can benefit from creating a plan document with ideas written down,
because the process of producing a plan is useful and valuable.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;§&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; text-decoration: none;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;As soon as a second person is
involved, the need for planning multiplies. The plan is critical for
communicating values, goals, strategies, and detailed implementation.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;§&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; text-decoration: none;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;As soon as anybody outside the
company is involved, then you have to provide more information. When a plan is
for internal use only, you may not need to describe company history and product
features, for example. Stick to the topics that add value, that make you think,
that help support decisions. When you involve people outside the company, then
you need to provide more background information as part of the plan.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;§&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; text-decoration: none;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;For discussion purposes, text is
enough to get a plan started. Try describing your mission, objective, keys to
success, target market, competitive advantage, and basic strategies. How well
does this cover your business idea?&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;§&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; text-decoration: none;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;Can you live without a sales and expense
forecast? Sometimes the one-person business keeps numbers in its (the owner’s)
head. However, it’s much easier to use some tools that can put the numbers in
front of you, and add and subtract them automatically. That’s where a plan
helps.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;§&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; text-decoration: none;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;Do you really know your market? A
good market analysis can help you see opportunities that might not otherwise be
obvious. Understand why people buy from you. What are the needs being served?
How many people are out there, as potential customers?&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;§&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; text-decoration: none;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;Do you manage significant amounts of
inventory? That makes your cash management more complicated, and usually
requires a more sophisticated plan. You need to buy inventory before you sell
it.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;§&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; text-decoration: none;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;Do you sell on credit? If you are a
business selling to businesses, then you probably do have to sell on credit,
and that normally means you have to manage money owed to you by your customers,
called accounts receivable. Making the sale is no longer the same thing as
getting the money. That usually requires a more sophisticated plan.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;§&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; text-decoration: none;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;Do you do your taxes on a cash basis,
or accrual basis? If you don’t know, and you are a very small (one person,
maybe 2-3 people) business, then you’re likely to be on a cash basis. That
makes your planning easier. However, most businesses big enough to work with a
CPA and have separate tax statements use accrual accounting because they want
to deduct expenses as they are incurred, even if they aren’t fully paid for. By
the time you are using accrual accounting, you’ll probably need more
sophisticated cash flow tools, and a more extensive business plan.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 18px;&quot;&gt;&lt;span style=&quot;font-family: Wingdings; font-size: 10pt; text-decoration: none;&quot;&gt;§&lt;/span&gt;&lt;span style=&quot;font-size: 7pt; text-decoration: none;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt; text-decoration: none;&quot;&gt;As you approach banks and other
lending institutions, expect to provide more detail on personal net worth,
collateral, and your business’ financial position. Some banks will accept a
very superficial business plan as long as the collateral looks good. Others
will demand to see detailed monthly projections. No bank can lend money on a
business plan alone; that would be against banking law. But a good bank wants
to see a good plan.&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span style=&quot;font-family: Wingdings; font-size: 10pt;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span style=&quot;font-family: Wingdings; font-size: 10pt;&quot;&gt;§&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 7pt;&quot;&gt;&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;If
you’re looking for venture investment, take a good look at your plan.
Professional investors will expect your plan to provide proof, not just
promises. They’ll want to see market data, competitive advantage, and
management track records. They’ll want to see robust and comprehensive
financial projections. True, you’ll hear stories about investors backing new
companies without a plan, but those are the exceptions, not the rule.&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; vertical-align: baseline;&quot;&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;span style=&quot;font-family: Helvetica, sans-serif; font-size: 12pt;&quot;&gt;So, however you cut it, your business plan is
very important, even at the early startup stage, and even if you can keep it in
your head. Before you purchase business stationery, telephones, or rent a
location, you should do a business plan.&lt;/span&gt;&lt;span style=&quot;font-family: &#39;Times New Roman&#39;, serif; font-size: 13.5pt;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;div style=&quot;text-align: justify;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/4484750183458373539/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/simple-plan-of-business.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/4484750183458373539'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/4484750183458373539'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/simple-plan-of-business.html' title='A Simple Plan Of Business'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-9160496983354112793</id><published>2012-04-10T11:17:00.004-07:00</published><updated>2012-04-22T02:33:19.938-07:00</updated><title type='text'>Accounting</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;The universal meaning of an &lt;b&gt;audit&lt;/b&gt; is an assessment of a person, business, scheme, procedure, enterprise, product, System and System. The expression most commonly refers to audits in accounting, but same concept also exist in project management, Business Management, quality and Quantity management, construction management and energy preservation.&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 18pt;&quot;&gt;Accounting Information&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;The Performance of Audits is to determine the strength and reliability of information about the business, it also provide a judgment of a system&#39;s internal control. The purpose of an audit is to convey an opinion of the person who is running the business, organization or any other&amp;nbsp; system in question, under costing based on work done on a trial basis.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Due to constraint, an audit seeks to provide only &lt;b&gt;sound guarantee&lt;/b&gt; that the statements are free from material error. therefore, statistical sampling is often adopted in audits. In the case of financial audits, a set of financial statements are said to be true and fair when they are free of material misstatements - a concept predisposed by both quantitative (numerical) and qualitative factors. But recently, the argument that auditing should go beyond just True and fair is gaining momentum. And PCAOB has come out with a concept release on the same. &lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Auditing is a essential part of accounting. usually, audits were mainly associated with gaining information about financial systems and the financial records of a organization, company or a business. However, recent auditing has begun to include non-financial subject areas, such as Information system performance, safety and security, and other environmental concerns. With nonprofit organizations and government agencies, there has been an increasing need for performance audits, examining their success in satisfying mission objectives. As a result, there are now audit professionals who specialize in information systems audits and security audits, &lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;The process for verifying the rate of producing and manufacturing of any article, on the basis of accounts measuring the use of material, labour or other items of cost. In simple words the term, &lt;i&gt;cost audit&lt;/i&gt;, means a systematic and accurate verification of the cost accounts and records, and checking for adherence to the cost accounting objectives. According to the Institute of Cost and Management Accountants of Pakistan, a cost audit is &quot;an examination of cost accounting records and verification of facts to ascertain that the cost of the product has been arrived at, in accordance with principles of cost accounting.&quot;&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;An audit must hold fast to generally accepted standards established by governing bodies. These standards assure third parties or external users that they can rely upon the auditor&#39;s opinion on the fairness of financial statements, or other subjects on which the auditor expresses an opinion.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;The Definition for &lt;b&gt;Audit and Assurance Standard AAS-1&lt;/b&gt; by the &lt;b&gt;&lt;i&gt;Institute of Chartered Accountants of India (ICAI)&lt;/i&gt;&lt;/b&gt; - &quot;Auditing is the independent examination of financial information of any entity, whether profit oriented or not, and irrespective of its size or legal form, when such an examination is conducted with a view to expressing an opinion thereon.&quot;&lt;/span&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 13.5pt;&quot;&gt;Integrated audits&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;In the US, audits of publicly traded companies are governed by rules laid down by the Public Company Accounting Oversight Board (PCAOB), which was established by Section 404 of the Sarbanes-Oxley Act of 2002. Such an audit is called an integrated audit, where auditors, in addition to an opinion on the financial statements, must also express an opinion on the &lt;i&gt;effectiveness&lt;/i&gt; of a company&#39;s &lt;i&gt;internal control&lt;/i&gt; over financial reporting, in accordance with PCAOB Auditing Standard No. 5.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;There are also new types of integrated auditing becoming available that use unified compliance material (see the unified compliance section in Regulatory compliance). Due to the increasing number of regulations and need for operational transparency, organizations are adopting risk-based audits that can cover multiple regulations and standards from a single audit event. This is a very new but necessary approach in some sectors to ensure that all the necessary governance requirements can be met without duplicating effort from both audit and audit hosting resources.&lt;/span&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 13.5pt;&quot;&gt;Assessments&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;The purpose of an assessment is to measure something or calculate a value for it. Although the process producing an assessment may involve an audit by an independent professional, its purpose is to provide a measurement rather than to express an opinion about the fairness of statements or quality of performance.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;As a general rule, audits should always be an independent evaluation that will include some degree of quantitative and qualitative analysis whereas an assessment implies a less independent and more consultative approach.&lt;/span&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 13.5pt;&quot;&gt;Auditors&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Auditors of financial statements can be classified into two categories:&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;ul style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l1 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;External auditor      / Statutory auditor is an independent firm engaged by the client subject      to the audit, to express an opinion on whether the company&#39;s financial      statements are free of material misstatements, whether due to fraud or      error. For publicly-traded companies, external auditors may also be      required to express an opinion over the effectiveness of internal controls      over financial reporting. External auditors may also be engaged to perform      other agreed-upon procedures, related or unrelated to financial      statements. Most importantly, external auditors, though engaged and paid      by the company being audited, are regarded as independent auditors.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;The most used external audit standards are the US GAAS of the American Institute of Certified Public Accountants; and the ISA International Standards on Auditing developed by the International Auditing and Assurance Standards Board of the International Federation of Accountants&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;ul style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l2 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Internal      auditors are employed by the organization they audit. They perform various      audit procedures, primarily related to procedures over the effectiveness      of the company&#39;s internal controls over financial reporting. Due to the      requirement of Section 404 of the Sarbanes Oxley Act of 2002 for      management to also assess the effectiveness of their internal controls      over financial reporting (as also required of the external auditor),      internal auditors are utilized to make this assessment. Though internal      auditors are not considered independent of the company they perform audit      procedures for, internal auditors of publicly-traded companies are      required to report directly to the board of directors, or a sub-committee      of the board of directors, and not to management, so to reduce the risk      that internal auditors will be pressured to produce favorable assessments.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;The most used Internal Audit standards are those of the Institute of Internal Auditors&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;ul style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Consultant      auditors are external personnel contracted by the firm to perform an audit      following the firm&#39;s auditing standards. This differs from the external      auditor, who follows their own auditing standards. The level of      independence is therefore somewhere between the internal auditor and the      external auditor. The consultant auditor may work independently, or as      part of the audit team that includes internal auditors. Consultant      auditors are used when the firm lacks sufficient expertise to audit      certain areas, or simply for staff augmentation when staff are not      available.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;ul style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l4 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Quality auditors      may be consultants or employed by the organization.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 18pt;&quot;&gt;Quality audits&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Quality audits are performed to verify conformance to standards through review of objective evidence. A system of quality audits may verify the effectiveness of a quality management system. This is part of certifications such as ISO 9001. Quality audits are essential to verify the existence of objective evidence showing conformance to required processes, to assess how successfully processes have been implemented, for judging the effectiveness of achieving any defined target levels, providing evidence concerning reduction and elimination of problem areas and are a hands-on management tool for achieving continual improvement in an organization.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;To benefit the organization, quality auditing should not only report non-conformance and corrective actions but also highlight areas of good practice and provide evidence of conformance. In this way, other departments may share information and amend their working practices as a result, also enhancing continual improvement.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;br /&gt;
&lt;b&gt;&lt;span style=&quot;font-size: 18pt;&quot;&gt;Project Management&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Projects can undergo 2 types of audits:&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&amp;nbsp;Regular Health Check Audits&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;: The aim of a regular health check audit is to understand the current state of a project in order to increase project success.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;ul style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif;&quot; type=&quot;disc&quot;&gt;&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l3 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Regulatory      Audits&lt;/span&gt;&lt;/b&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;:      The aim of a regulatory audit is to verify that a project is compliant      with regulations and standards. Best practices of NEMEA Compliance Center      describe that, the regulatory audit must be accurate, objective, and      independent while providing oversight and assurance to the organization.&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 18pt;&quot;&gt;Energy audits&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;An energy audit is an inspection, survey and analysis of energy flows for energy conservation in a building, process or system to reduce the amount of energy input into the system without negatively affecting the output(s).&lt;/span&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;b&gt;&lt;span style=&quot;font-size: 18pt;&quot;&gt;Operations Audit&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Operations audit is examination of the operations of the client’s business. In this audit the auditor thoroughly examines the efficiency, effectiveness and economy of the operations with which the management of the entity (client) is achieving its objective. The operational audit goes beyond the internal controls issues since management does not achieve its objectives merely by compliance of satisfactory system of internal controls. Operational Audit covers any matters which may be commercially unsound. The Objective of operational audit is to examine Three E’s, namely Effectiveness – doing the right things with least wastage of resources. Efficiency – performing work in least possible time. Economy – balance between benefits and costs to run the operations&lt;/span&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif; line-height: normal;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div class=&quot;MsoNormal&quot; style=&quot;font-family: Times,&amp;quot;Times New Roman&amp;quot;,serif;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/9160496983354112793/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/accounting.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/9160496983354112793'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/9160496983354112793'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/accounting.html' title='Accounting'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-2937551550784871531</id><published>2012-04-07T05:20:00.001-07:00</published><updated>2012-04-07T05:39:10.258-07:00</updated><title type='text'>Finance</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;&lt;div&gt;&lt;b&gt;Finance&lt;/b&gt; is often defined simply as the management of money or “funds” management.&lt;sup class=&quot;reference&quot; id=&quot;cite_ref-0&quot;&gt;&lt;/sup&gt; Modern &lt;b&gt;finance&lt;/b&gt;,  however, is a family of business activity that includes the  origination, marketing, and management of cash and money surrogates  through a variety of capital accounts, instruments, and markets created  for transacting and trading assets, liabilities, and risks. Finance is  conceptualized, structured, and regulated by a complex system of power  relations within political economies across state and global markets.  Finance is both art (e.g. product development) and science (e.g.  measurement), although these activities increasingly converge through  the intense technical and institutional focus on measuring and hedging  risk-return relationships that underlie shareholder value. Networks of  financial businesses exist to create, negotiate, market, and trade in  evermore-complex financial products and services for their own as well  as their clients’ accounts. Financial performance measures assess the  efficiency and profitability of investments, the safety of debtors’  claims against assets, and the likelihood that derivative instruments  will protect investors against a variety of market risks.&lt;br /&gt;
The financial system consists of public and private interests and the  markets that serve them. It provides capital from individual and  institutional investors who transfer money directly and through  intermediaries (e.g. banks, insurance companies, brokerage and fund  management firms) to other individuals, firms, and governments that  acquire resources and transact business. With the expectation of reaping  profits, investors fund credit in the forms of (1) debt capital (e.g.  corporate and government notes and bonds, mortgage securities and other  credit instruments), (2) equity capital (e.g. listed and unlisted  company shares), and (3) the derivative products of a wide variety of  capital investments including debt and equity securities, property,  commodities, and insurance products. Although closely related, the  disciplines of economics and finance are distinctive. The “economy” is a  social institution that organizes a society’s production, distribution,  and consumption of goods and services,” all of which must be financed.  Economists make a number of abstract assumptions for purposes of their  analyses and predictions. They generally regard financial markets that  function for the financial system as an efficient mechanism. In  practice, however, emerging research is demonstrating that such  assumptions are unreliable. Instead, financial markets are subject to  human error and emotion.&lt;sup class=&quot;reference&quot; id=&quot;cite_ref-1&quot;&gt;&lt;/sup&gt;  New research discloses the mischaracterization of investment safety and  measures of financial products and markets so complex that their  effects, especially under conditions of uncertainty, are impossible to  predict. The study of finance is subsumed under economics as financial  economics, but the scope, speed, power relations and practices of the  financial system can uplift or cripple whole economies and the  well-being of households, businesses and governing bodies within  them—sometimes in a single day.&lt;br /&gt;
&lt;a href=&quot;http://www.blogger.com/goog_1835014391&quot;&gt; &lt;/a&gt;Three overarching divisions exist within the academic discipline of  finance and its related practices: 1) personal finance: the finances of  individuals and families concerning household income and expenses,  credit and debt management, saving and investing, and income security in  later life, 2) corporate finance: the finances of for-profit  organizations including corporations, trusts, partnerships and other  entities, and 3) public finance: the financial affairs of domestic and  international governments and other public entities. &lt;sup class=&quot;reference&quot; id=&quot;cite_ref-2&quot;&gt;&lt;/sup&gt;  Areas of study within (and the interactions among) these three levels  affect all dimensions of social life: politics, taxes, art, religion,  housing, health care, poverty and wealth, consumption, sports,  transportation, labor force participation, media, and education. While  each has a vast accumulated literature of its own, the effects of macro  and micro level financing that mold and impact these and other domains  of human and societal life typically have been treated by researchers as  “policy,” “welfare,” “work,” “stratification,” and so forth, or have  been largely unexplored. Recent research in &quot;behavioral finance&quot; is  promising, albeit a relative newcomer, to the existing body of financial  research that focuses primarily on measurement.&lt;br /&gt;
&lt;a href=&quot;http://www.blogger.com/goog_1835014391&quot;&gt; &lt;/a&gt;Loans have become increasingly packaged for resale, meaning that an investor  buys the loan (debt) from a bank or directly from a corporation. Bonds  are debt instruments sold to investors for organizations such as  companies, governments or charities.&lt;sup class=&quot;reference&quot; id=&quot;cite_ref-3&quot;&gt;&lt;/sup&gt; The investor can then hold the debt and collect the interest or sell the debt on a secondary market. Banks are the main facilitators of funding through the provision of credit, although private equity, mutual funds, hedge funds, and other organizations have become important as they invest in various forms of debt. Financial assets, known as investments, are financially managed with careful attention to financial risk management to control financial risk. Financial instruments allow many forms of securitized assets to be traded on securities exchanges such as stock exchanges, including debt such as bonds as well as equity in publicly traded corporations.&lt;br /&gt;
&lt;a href=&quot;http://www.blogger.com/goog_1835014391&quot;&gt; &lt;/a&gt;Central banks, such as the Federal Reserve System banks in the United States and Bank of England in the United Kingdom, are strong players in public finance, acting as lenders of last resort as well as strong influences on monetary and credit conditions in the economy.&lt;br /&gt;
&lt;br /&gt;
&amp;nbsp;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;i&gt;&lt;span class=&quot;mw-headline&quot; id=&quot;Techniques_and_sectors_of_the_financial_industry&quot;&gt;Techniques and sectors of the financial industry&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;sup class=&quot;reference&quot; id=&quot;cite_ref-4&quot;&gt;&lt;/sup&gt;&lt;br /&gt;
&lt;sup class=&quot;reference&quot; id=&quot;cite_ref-4&quot;&gt;&lt;/sup&gt;&lt;br /&gt;
An entity whose income exceeds its expenditure can lend or invest the  excess income. On the other hand, an entity whose income is less than  its expenditure can raise capital by borrowing or selling equity claims,  decreasing its expenses, or increasing its income. The lender can find a  borrower, a financial intermediary such as a bank, or buy notes or bonds in the bond market.  The lender receives interest, the borrower pays a higher interest than  the lender receives, and the financial intermediary earns the difference  for arranging the loan.&lt;br /&gt;
A bank aggregates the activities of many borrowers and lenders. A  bank accepts deposits from lenders, on which it pays interest. The bank  then lends these deposits to borrowers. Banks allow borrowers and  lenders, of different sizes, to coordinate their activity.&lt;br /&gt;
Finance is used by individuals (personal finance), by governments (public finance), by businesses (corporate finance)  and by a wide variety of other organizations, including schools and  non-profit organizations. In general, the goals of each of the above  activities are achieved through the use of appropriate financial  instruments and methodologies, with consideration to their institutional  setting.&lt;br /&gt;
Finance is one of the most important aspects of business management and includes decisions related to the use and acquisition of funds for the enterprise.&lt;br /&gt;
In corporate finance, a company&#39;s capital structure is the total mix of financing methods it uses to raise funds. One method is &lt;i&gt;debt financing&lt;/i&gt;, which includes bank loans and bond sales. Another method is &lt;i&gt;equity financing&lt;/i&gt;  - the sale of stock by a company to investors, the original  shareholders of a share. Ownership of a share gives the shareholder  certain contractual rights and powers, which typically include the right  to receive declared dividends and to vote the proxy on important  matters (e.g., board elections). The owners of both bonds and stock, may  be &lt;i&gt;institutional investors&lt;/i&gt; - financial institutions such as investment banks and pension funds&amp;nbsp;— or private individuals, called &lt;i&gt;private investors&lt;/i&gt; or &lt;i&gt;retail investors&lt;/i&gt;.&lt;br /&gt;
&lt;br /&gt;
&lt;h3&gt;&lt;span class=&quot;mw-headline&quot; id=&quot;Personal_finance&quot;&gt;Personal finance&lt;/span&gt;&lt;/h3&gt;Questions in personal finance revolve around&lt;br /&gt;
&lt;ul&gt;&lt;li&gt;How can people protect themselves against unforeseen personal events, as well as those in the external economy?&lt;/li&gt;
&lt;li&gt;How can family assets best be transferred across generations (bequests and inheritance)?&lt;/li&gt;
&lt;li&gt;How does tax policy (tax subsidies or penalties) affect personal financial decisions?&lt;/li&gt;
&lt;li&gt;How does credit affect an individual&#39;s financial standing?&lt;/li&gt;
&lt;li&gt;How can one plan for a secure financial future in an environment of economic instability?&lt;/li&gt;
&lt;/ul&gt;Personal financial decisions may involve paying for education, financing durable goods such as real estate and cars, buying insurance, e.g. health and property insurance, investing and saving for retirement.&lt;br /&gt;
Personal financial decisions may also involve paying for a loan, or debt obligations.&lt;br /&gt;
&lt;br /&gt;
&lt;h3&gt;&lt;span class=&quot;mw-headline&quot; id=&quot;Corporate_finance&quot;&gt;Corporate finance&lt;/span&gt;&lt;/h3&gt;Managerial or corporate finance is the task of providing the funds for a corporation&#39;s activities (for small business, this is referred to as SME finance).  Corporate finance generally involves balancing risk and profitability,  while attempting to maximize an entity&#39;s wealth and the value of its stock, and generically entails three interrelated decisions. In the first, &quot;the investment decision&quot;, management must decide which &quot;projects&quot; (if any) to undertake. The discipline of capital budgeting is devoted to this question, and may employ standard business valuation techniques or even extend to real options valuation; see Financial modeling. The second, &quot;the financing decision&quot; relates to how these investments are to be funded: capital here is provided by shareholders, in the form of equity (privately or via an initial public offering), creditors, often in the form of bonds, and the firm&#39;s operations (cash flow). Short-term funding or working capital is mostly provided by banks extending a line of credit. The balance between these elements forms the company&#39;s capital structure. The third, &quot;the dividend decision&quot;,  requires management to determine whether any unappropriated profit is  to be retained for future investment / operational requirements, or  instead to be distributed to shareholders, and if so in what form. Short  term financial management is often termed &quot;working capital management&quot;, and relates to cash-, inventory- and debtors management. These areas often overlap with the firm&#39;s accounting function, however, financial accounting  is more concerned with the reporting of historical financial  information, while these financial decisions are directed toward the  future of the firm.&lt;br /&gt;
&lt;h3&gt;&lt;span class=&quot;mw-headline&quot; id=&quot;Finance_of_public_entities&quot;&gt;Finance of public entities&lt;/span&gt;&lt;/h3&gt;Public finance describes finance as related to sovereign states and  sub-national entities (states/provinces, counties, municipalities, etc.)  and related public entities (e.g. school districts) or agencies. It is  concerned with:&lt;br /&gt;
&lt;ul&gt;&lt;li&gt;Identification of required expenditure of a public sector entity&lt;/li&gt;
&lt;li&gt;Source(s) of that entity&#39;s revenue&lt;/li&gt;
&lt;li&gt;The budgeting process&lt;/li&gt;
&lt;li&gt;Debt issuance (municipal bonds) for public works project &lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;&lt;br /&gt;
&lt;h3&gt;&lt;span class=&quot;mw-headline&quot; id=&quot;Financial_risk_management&quot;&gt;Financial risk management&lt;/span&gt;&lt;/h3&gt;Financial risk management is the practice of creating and protecting economic value in a firm by using financial instruments to manage exposure to risk, particularly credit risk and market risk. (Other risk types include Foreign exchange, Shape, Volatility, Sector, Liquidity, Inflation risks, etc.) It focuses on when and how to hedge using financial instruments; in this sense it overlaps with financial engineering. Similar to general risk management, financial risk management requires identifying its sources, measuring it (see: Risk measure: Well known risk measures), and formulating plans to address these, and can be qualitative and quantitative. In the banking sector worldwide, the Basel Accords  are generally adopted by internationally active banks for tracking,  reporting and exposing operational, credit and market risks.&lt;br /&gt;
&lt;br /&gt;
&lt;b&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;span class=&quot;mw-headline&quot; id=&quot;Financial_economics&quot;&gt;Financial economics&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;br /&gt;
&lt;h3 style=&quot;font-weight: normal;&quot;&gt;&lt;span style=&quot;font-size: small;&quot;&gt;Financial economics is the branch of economics studying the interrelation of financial variables, such as prices, interest rates and shares, as opposed to those concerning the real economy. Financial economics concentrates on influences of real economic variables on financial ones, in contrast to pure finance. It centers on decision making under uncertainty in the context of the financial markets, and the resultant economic and financial models. It essentially explores how rational investors would apply decision theory to the problem of investment. Here, the twin assumptions of rationality and market efficiency lead to modern portfolio theory (the CAPM), and to the Black Scholes theory for option valuation;  it further studies phenomena and models where these assumptions do not  hold, or are extended. &quot;Financial economics&quot;, at least formally, also  considers investment under &quot;certainty&quot; (Fisher separation theorem, &quot;theory of investment value&quot;, Modigliani-Miller theorem) and hence also contributes to corporate finance theory. Financial Econometrics is the branch of Financial Economics that uses econometric techniques to parametrize the relationships suggested.&lt;/span&gt;&lt;/h3&gt;&lt;h3&gt;&lt;span class=&quot;mw-headline&quot; id=&quot;Financial_mathematics&quot;&gt;Financial mathematics&lt;/span&gt;&lt;/h3&gt;&lt;h3 style=&quot;font-weight: normal;&quot;&gt;&lt;span style=&quot;font-size: small;&quot;&gt;Financial mathematics is a field of applied mathematics, concerned with financial markets.  The subject has a close relationship with the discipline of financial  economics, which is concerned with much of the underlying theory.  Generally, mathematical finance will derive, and extend, the mathematical or numerical models suggested by financial economics. In terms of practice, mathematical finance also overlaps heavily with the field of computational finance (also known as &lt;i&gt;financial engineering&lt;/i&gt;).  Arguably, these are largely synonymous, although the latter focuses on  application, while the former focuses on modeling and derivation (&lt;i&gt;see: Quantitative analyst&lt;/i&gt;). The field is largely focused on the modelling of derivatives, although other important sub fields include insurance mathematics and quantitative portfolio problems. See Outline of finance: Mathematical tools; Outline of finance: Derivatives pricing.&lt;/span&gt;&lt;/h3&gt;&lt;h3 style=&quot;font-weight: normal;&quot;&gt;&lt;b&gt;Experimental finance&lt;/b&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;h3 style=&quot;font-weight: normal;&quot;&gt;&lt;span style=&quot;font-size: small;&quot;&gt;Experimental finance  aims to establish different market settings and environments to observe  experimentally and provide a lens through which science can analyze  agents&#39; behavior and the resulting characteristics of trading flows,  information diffusion and aggregation, price setting mechanisms, and  returns processes. Researchers in experimental finance can study to what  extent existing financial economics theory makes valid predictions, and  attempt to discover new principles on which such theory can be  extended. Research may proceed by conducting trading simulations or by  establishing and studying the behavior of people in artificial  competitive market-like settings.&lt;/span&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h3&gt;&lt;h3 style=&quot;font-weight: normal;&quot;&gt;&lt;b&gt;Behavioral Finance&lt;/b&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;b&gt; &lt;/b&gt;&lt;/span&gt;&lt;/h3&gt;&lt;span style=&quot;font-size: small;&quot;&gt;Behavioral Finance  studies how the psychology of investors or managers affects financial  decisions and markets. Behavioral finance has grown over the last few  decades to become central to finance.&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;font-size: small;&quot;&gt; &lt;/span&gt;&lt;span style=&quot;font-size: small;&quot;&gt;Behavioral finance includes such topics as:&lt;/span&gt;&lt;br /&gt;
&lt;span style=&quot;font-size: small;&quot;&gt; &lt;/span&gt;&lt;ol&gt;&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;Empirical studies that demonstrate significant deviations from classical theories.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;Models of how psychology affects trading and prices&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;Forecasting based on these methods.&lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style=&quot;font-size: small;&quot;&gt;Studies of experimental asset markets and use of models to forecast experiments.&lt;/span&gt;&lt;/li&gt;
&lt;/ol&gt;&lt;span style=&quot;font-size: small;&quot;&gt; &lt;/span&gt;&lt;span style=&quot;font-size: small;&quot;&gt;A strand of behavioral finance has been dubbed Quantitative  Behavioral Finance, which uses mathematical and statistical methodology  to understand behavioral biases in conjunction with valuation. Some of  this endeavor has been led by Gunduz Caginalp (Professor of Mathematics and Editor of Journal of Behavioral Finance during 2001-2004) and collaborators including Vernon Smith  (2002 Nobel Laureate in Economics), David Porter, Don Balenovich,  Vladimira Ilieva, Ahmet Duran). Studies by Jeff Madura, Ray Sturm and  others have demonstrated significant behavioral effects in stocks and  exchange traded funds. Among other topics, quantitative behavioral  finance studies behavioral effects together with the non-classical  assumption of the finiteness of assets.&lt;/span&gt;&lt;br /&gt;
&lt;br /&gt;
&lt;h3&gt;&lt;span class=&quot;mw-headline&quot; id=&quot;Intangible_asset_finance&quot;&gt;Intangible asset finance&lt;/span&gt;&lt;/h3&gt;&lt;div class=&quot;rellink relarticle mainarticle&quot;&gt;&lt;a href=&quot;http://en.wikipedia.org/wiki/Intangible_asset_finance&quot; title=&quot;Intangible asset finance&quot;&gt;&lt;/a&gt;&lt;/div&gt;Intangible asset finance is the area of finance that deals with  intangible assets such as patents, trademarks, goodwill, reputation,  etc.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;h3 style=&quot;font-weight: normal;&quot;&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-size: small;&quot;&gt;&lt;span class=&quot;mw-headline&quot; id=&quot;Financial_economics&quot;&gt; &lt;/span&gt;&lt;/span&gt;&lt;/h3&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/2937551550784871531/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/finance.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/2937551550784871531'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/2937551550784871531'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/finance.html' title='Finance'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-52770340030160001</id><published>2012-04-06T17:43:00.002-07:00</published><updated>2012-04-06T17:43:29.044-07:00</updated><title type='text'>Business Intelligence</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;br /&gt;
&lt;b&gt;Business intelligence&lt;/b&gt; (&lt;b&gt;BI&lt;/b&gt;) mainly refers to computer-based
techniques used in identifying, extracting, and analyzing business data, such
as sales revenue by products and/or departments, or by associated costs and
incomes.&lt;br /&gt;


BI technologies provide historical, current and predictive views of business
operations. Common functions of business intelligence technologies are
reporting, online analytical processing, analytics, data mining, process mining,
complex event processing, business performance management, benchmarking, text
mining and predictive analytics.&lt;br /&gt;


Business intelligence aims to support better business decision-making. Thus
a BI system can be called a decision support system (DSS). Though the term
business intelligence is sometimes used as a synonym for competitive
intelligence, because they both support decision making, BI uses technologies,
processes, and applications to analyze mostly internal, structured data and
business processes while competitive intelligence gathers, analyzes and
disseminates information with a topical focus on company competitors. Business
intelligence understood broadly can include the subset of competitive
intelligence.&lt;br /&gt;


In a 1958 article, IBM researcher Hans Peter Luhn used the term business
intelligence. He defined intelligence as: &quot;the ability to apprehend the
interrelationships of presented facts in such a way as to guide action towards
a desired goal.&quot;&lt;br /&gt;


Business intelligence as it is understood today is said to have evolved from
the decision support systems which began in the 1960s and developed throughout
the mid-1980s. DSS originated in the computer-aided models created to assist
with decision making and planning. From DSS, data warehouses, Executive
Information Systems, OLAP and business intelligence came into focus beginning
in the late 80s.&lt;br /&gt;


In 1989, Howard Dresner (later a Gartner Group analyst) proposed
&quot;business intelligence&quot; as an umbrella term to describe
&quot;concepts and methods to improve business decision making by using
fact-based support systems.&quot; It was not until the late 1990s that this
usage was widespread.&lt;br /&gt;
&lt;br /&gt;


&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2;&quot;&gt;
&lt;b&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 18.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Business
intelligence and data warehousing&lt;/span&gt;&lt;/b&gt;&lt;/div&gt;
Often BI applications use data gathered from a data warehouse or a data mart.
However, not all data warehouses are used for business intelligence, nor do all
business intelligence applications require a data warehouse.&lt;br /&gt;


In order to distinguish between concepts of business intelligence and data
warehouses, Forrester Research often defines business intelligence in one of
two ways:&lt;br /&gt;


Using a broad definition: &quot;Business Intelligence is a set of
methodologies, processes, architectures, and technologies that transform raw
data into meaningful and useful information used to enable more effective
strategic, tactical, and operational insights and decision-making.&quot;&lt;sup id=&quot;cite_ref-5&quot;&gt; &lt;/sup&gt;When using this definition, business intelligence also
includes technologies such as data integration, data quality, data warehousing,
master data management, text and content analytics, and many others that the
market sometimes lumps into the Information Management segment. Therefore,
Forrester refers to &lt;i&gt;data preparation&lt;/i&gt; and &lt;i&gt;data usage&lt;/i&gt; as two
separate, but closely linked segments of the business intelligence
architectural stack.&lt;br /&gt;


Forrester defines the latter, narrower business intelligence market as
&quot;referring to just the top layers of the BI architectural stack such as
reporting, analytics and dashboards.&quot;&lt;br /&gt;


&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Business intelligence and business analytics&lt;/span&gt;&lt;/h2&gt;
Thomas Davenport has argued that business intelligence should be divided
into querying, reporting, OLAP, an &quot;alerts&quot; tool, and business
analytics. In this definition, business analytics is the subset of BI based on
statistics, prediction, and optimization.&lt;br /&gt;


&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Applications in an enterprise&lt;/span&gt;&lt;/h2&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
Business intelligence can be applied to the following business purposes, in
order to drive business value.&lt;br /&gt;


&lt;ol start=&quot;1&quot; type=&quot;1&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Measurement
     – program that creates a hierarchy of performance metrics (see also Metrics
     Reference Model) and benchmarking that informs business leaders about
     progress towards business goals (business process management).&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Analytics
     – program that builds quantitative processes for a business to arrive at
     optimal decisions and to perform business knowledge discovery. Frequently
     involves: data mining, process mining, statistical analysis, predictive
     analytics, predictive modeling, business process modeling, complex event
     processing.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Reporting/enterprise
     reporting – program that builds infrastructure for strategic reporting to
     serve the strategic management of a business, not operational reporting.
     Frequently involves data visualization, executive information system and OLAP.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Collaboration/collaboration
     platform – program that gets different areas (both inside and outside the
     business) to work together through data sharing and electronic data
     interchange.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Knowledge
     management – program to make the company data driven through strategies
     and practices to identify, create, represent, distribute, and enable
     adoption of insights and experiences that are true business knowledge.
     Knowledge management leads to learning management and regulatory
     compliance/compliance.&lt;/li&gt;
&lt;/ol&gt;
In addition to above, business intelligence also can provide a pro-active
approach, such as ALARM function to alert immediately to end-user. There are
many types of alerts, for example if some business value exceeds the threshold
value the color of that amount in the report will turn RED and the business
analyst is alerted. Sometimes an alert mail will be sent to the user as well.
This end to end process requires data governance, which should be handled by
the expert&lt;br /&gt;
&lt;br /&gt;
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&lt;br /&gt;
&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h2&gt;
&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Prioritization of business intelligence projects&lt;/span&gt;&lt;/h2&gt;
It is often difficult to provide a positive business case for business
intelligence initiatives and often the projects will need to be prioritized
through strategic initiatives. Here are some hints to increase the benefits for
a BI project.&lt;br /&gt;


&lt;ul type=&quot;disc&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;As
     described by Kimball&lt;sup id=&quot;cite_ref-8&quot;&gt; &lt;/sup&gt;you must determine the
     tangible benefits such as eliminated cost of producing legacy reports.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Enforce
     access to data for the entire organization. In this way even a small
     benefit, such as a few minutes saved, will make a difference when it is
     multiplied by the number of employees in the entire organization.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;As
     described by Ross, Weil &amp;amp; Roberson for Enterprise Architecture,
     consider letting the BI project be driven by other business initiatives
     with excellent business cases. To support this approach, the organization
     must have Enterprise Architects, which will be able to detect suitable
     business projects.&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Success factors of implementation&lt;/span&gt;&lt;/h2&gt;
Before implementing a BI solution, it is worth taking different factors into
consideration before proceeding. According to Kimball et al., these are the
three critical areas that you need to assess within your organization before
getting ready to do a BI project:&lt;br /&gt;


&lt;ol start=&quot;1&quot; type=&quot;1&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l4 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;The level
     of commitment and sponsorship of the project from senior management&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l4 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;The level
     of business need for creating a BI implementation&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l4 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;The amount
     and quality of business data available.&lt;/li&gt;
&lt;/ol&gt;
&lt;h3&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Business sponsorship&lt;/span&gt;&lt;/h3&gt;
The commitment and sponsorship of senior management is according to Kimball &lt;i&gt;et
al.&lt;/i&gt;, the most important criteria for assessment. This is because having
strong management backing will help overcome shortcomings elsewhere in the
project. But as Kimball &lt;i&gt;et al.&lt;/i&gt; state: “even the most elegantly designed
DW/BI system cannot overcome a lack of business [management] sponsorship”. It
is very important that the management personnel who participate in the project
have a vision and an idea of the benefits and drawbacks of implementing a BI
system. The best business sponsor should have organizational clout and should
be well connected within the organization. It is ideal that the business
sponsor is demanding but also able to be realistic and supportive if the
implementation runs into delays or drawbacks. The management sponsor also needs
to be able to assume accountability and to take responsibility for failures and
setbacks on the project. It is imperative that there is support from multiple
members of the management so the project will not fail if one person leaves the
steering group. However, having many managers that work together on the project
can also mean that the there are several different interests that attempt to
pull the project in different directions. For instance if different departments
want to put more emphasis on their usage of the implementation. This issue can
be countered by an early and specific analysis of the different business areas
that will benefit the most from the implementation. All stakeholders in project
should participate in this analysis in order for them to feel ownership of the
project and to find common ground between them. Another management problem that
should be encountered before start of implementation is if the Business sponsor
is overly aggressive. If the management individual gets carried away by the
possibilities of using BI and starts wanting the DW or BI implementation to
include several different sets of data that were not included in the original
planning phase. However, since extra implementations of extra data will most
likely add many months to the original plan, it is probably a good idea to make
sure that the person from management is aware of his actions.&lt;br /&gt;


&lt;h3&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Implementation should be driven by clear business
needs&lt;/span&gt;&lt;/h3&gt;
Because of the close relationship with senior management, another critical
thing that needs to be assessed before the project is implemented is whether or
not there actually is a business need and whether there is a clear business
benefit by doing the implementation. The needs and benefits of the
implementation are sometimes driven by competition and the need to gain an
advantage in the market. Another reason for a business-driven approach to
implementation of BI is the acquisition of other organizations that enlarge the
original organization it can sometimes be beneficial to implement DW or BI in
order to create more oversight.&lt;br /&gt;


&lt;h3&gt;
&lt;span class=&quot;mw-headline&quot;&gt;The amount and quality of the available data&lt;/span&gt;&lt;/h3&gt;
This ought to be the most important factor, since without good data – it
does not really matter how good your management sponsorship or your
business-driven motivation is. If you do not have the data, or the data does
not have sufficient quality, any BI implementation will fail. Before
implementation it is a very good idea to do data profiling; this analysis will
be able to describe the “content, consistency and structure of the data. This
should be done as early as possible in the process and if the analysis shows
that your data is lacking, it is a good idea to put the project on the shelf
temporarily while the IT department figures out how to do proper data
collection.&lt;br /&gt;


&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot;&gt;User aspect&lt;/span&gt;&lt;/h2&gt;
Some considerations must be made in order to successfully integrate the
usage of business intelligence systems in a company. Ultimately the BI system
must be accepted and utilized by the users in order for it to add value to the
organization. If the of the system is poor, the users may become frustrated and
spend a considerable amount of time figuring out how to use the system or may
not be able to really use the system. If the system does not add value to the
users´ mission, they will simply not use it. &lt;br /&gt;


In order to increase the user acceptance of a BI system, it may be advisable
to consult the business users at an early stage of the DW/BI life cycle, for
example at the requirements gathering phase. This can provide an insight into
the &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;business process&lt;/span&gt; and what the users need from the BI
system. There are several methods for gathering this information, such as
questionnaires and interview sessions.&lt;br /&gt;


When gathering the requirements from the business users, the local IT
department should also be consulted in order to determine to which degree it is
possible to fulfill the business&#39;s needs based on the available data. &lt;br /&gt;


Taking on a user-centered approach throughout the design and development
stage may further increase the chance of rapid user adoption of the BI system. &lt;br /&gt;


Besides focusing on the user experience offered by the BI applications, it
may also possibly motivate the users to utilize the system by adding an element
of competition. Kimball suggests implementing a function on the &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;business
intelligence portal&lt;/span&gt; website where reports on system usage can be found.
By doing so, managers can see how well their departments are doing and compare
themselves to others and this may spur them to encourage their staff to utilize
the BI system even more.&lt;br /&gt;


In a 2007 article, H. J. Watson gives an example of how the competitive
element can act as an incentive. Watson describes how a large call center has
implemented performance dashboards for all the call agents and that monthly
incentive bonuses have been tied up to the performance metrics. Furthermore the
agents can see how their own performance compares to the other team members.
The implementation of this type of performance measurement and competition
significantly improved the performance of the agents.&lt;br /&gt;


Other elements which may increase the success of BI can be by involving
senior management in order to make BI a part of the &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;organizational culture&lt;/span&gt;
and also by providing the users with the necessary tools, training and support.
By offering user training, more people may actually use the BI application. &lt;br /&gt;


Providing user support is necessary in order to maintain the BI system and
assist users who run into problems. User support can be incorporated in many
ways, for example by creating a website. The website should contain great
content and tools for finding the necessary information. Furthermore, help desk
support can be used. The help desk can be manned by e.g. power users or the
DW/BI project team. &lt;br /&gt;


&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Marketplace&lt;/span&gt;&lt;/h2&gt;
There are a number of business intelligence vendors, often categorized into
the remaining independent &quot;pure-play&quot; vendors and the consolidated
&quot;mega vendors&quot; which have entered the market through a recent trend
of acquisitions in the BI industry. &lt;br /&gt;


Some companies adopting BI software decide to pick and choose from different
product offerings (best-of-breed) rather than purchase one comprehensive
integrated solution (full-service). &lt;br /&gt;


&lt;h3&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Industry-specific&lt;/span&gt;&lt;/h3&gt;
Specific considerations for business intelligence systems have to be taken
in some sectors such as &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;governmental banking regulations&lt;/span&gt;.
The information collected by banking institutions and analyzed with BI software
must be protected from some groups or individuals, while being fully available
to other groups or individuals. Therefore BI solutions must be sensitive to
those needs and be flexible enough to adapt to new regulations and changes to
existing laws.&lt;br /&gt;


&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Semi-structured or unstructured data&lt;/span&gt;&lt;/h2&gt;
Businesses create a huge amount of valuable information in the form of
e-mails, memos, notes from call-centers, news, user groups, chats, reports,
web-pages, presentations, image-files, video-files, and marketing material and
news. According to Merrill Lynch, more than 85% of all business information
exists in these forms. These information types are called either &lt;i&gt;semi-structured&lt;/i&gt;
or &lt;i&gt;unstructured&lt;/i&gt; data. However, organizations often only use these
documents once. &lt;br /&gt;


The management of semi-structured data is recognized as a major unsolved
problem in the information technology industry. According to projections from
Gartner (2003), white collar workers will spend anywhere from 30 to 40 percent
of their time searching, finding and assessing unstructured data. BI uses both
structured and unstructured data, but the former is easy to search, and the
latter contains a large quantity of the information needed for analysis and
decision making. Because of the difficulty of properly searching, finding and
assessing unstructured or semi-structured data, organizations may not draw upon
these vast reservoirs of information, which could influence a particular
decision, task or project. This can ultimately lead to poorly-informed decision
making. &lt;br /&gt;


Therefore, when designing a business intelligence/DW-solution, the specific
problems associated with semi-structured and unstructured data must be
accommodated for as well as those for the structured data. &lt;br /&gt;


&lt;h3&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Unstructured data vs. semi-structured data&lt;/span&gt;&lt;/h3&gt;
Unstructured and semi-structured data have different meanings depending on
their context. In the context of relational database systems, it refers to data
that cannot be stored in &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;columns&lt;/span&gt; and &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;rows&lt;/span&gt;.
It must be stored in a &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;BLOB&lt;/span&gt; (binary large object), a
catch-all data type available in most &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;relational database&lt;/span&gt;
management systems.&lt;br /&gt;


But many of these data types, like e-mails, word processing text files,
PPTs, image-files, and video-files conform to a standard that offers the
possibility of meta data. Meta data can include information such as author and
time of creation, and this can be stored in a relational database. Therefore it
may be more accurate to talk about this as semi-structured documents or data,
but no specific consensus seems to have been reached.&lt;br /&gt;


&lt;h3&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Problems with semi-structured or unstructured data&lt;/span&gt;&lt;/h3&gt;
There are several challenges to developing BI with semi-structured data.
According to Inmon &amp;amp; Nesavich, some of those are:&lt;br /&gt;


&lt;ol start=&quot;1&quot; type=&quot;1&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l1 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Physically
     accessing unstructured textual data – unstructured data is stored in a
     huge variety of formats.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l1 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Terminology
     – Among researchers and analysts, there is a need to develop a
     standardized terminology.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l1 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Volume of
     data – As stated earlier, up to 85% of all data exists as semi-structured
     data. Couple that with the need for word-to-word and semantic analysis.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l1 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Search
     ability of unstructured textual data – A simple search on some data, e.g.
     apple, results in links where there is a reference to that precise search
     term. (Inmon &amp;amp; Nesavich, 2008) gives an example: “a search is made on
     the term felony. In a simple search, the term felony is used, and
     everywhere there is a reference to felony, a hit to an unstructured
     document is made. But a simple search is crude. It does not find
     references to crime, arson, murder, embezzlement, vehicular homicide, and
     such, even though these crimes are types of felonies.”&lt;/li&gt;
&lt;/ol&gt;
&lt;h3&gt;
&lt;span class=&quot;mw-headline&quot;&gt;The use of metadata&lt;/span&gt;&lt;/h3&gt;
To solve problems with search ability and assessment of data, it is
necessary to know something about the content. This can be done by adding
context through the use of &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;metadata&lt;/span&gt;. Many systems already
capture some metadata (e.g. file name, author, size, etc.), but more useful
would be metadata about the actual content – e.g. summaries, topics, people or
companies mentioned. Two technologies designed for generating metadata about
content are &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;automatic categorization&lt;/span&gt; and &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;information extraction&lt;/span&gt;.&lt;br /&gt;


&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot;&gt;Future&lt;/span&gt;&lt;/h2&gt;
A 2009 Gartner paper predicted these developments in the business
intelligence market:&lt;br /&gt;


&lt;ul type=&quot;disc&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l2 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Because of
     lack of information, processes, and tools, through 2012, more than 35
     percent of the top 5,000 global companies will regularly fail to make
     insightful decisions about significant changes in their business and
     markets.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l2 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;By 2012,
     business units will control at least 40 percent of the total budget for
     business intelligence.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l2 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;By 2012,
     one-third of analytic applications applied to business processes will be
     delivered through coarse-grained application mashups.&lt;/li&gt;
&lt;/ul&gt;
A 2009 &lt;i&gt;Information Management&lt;/i&gt; special report predicted the top BI
trends: &quot;&lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;green computing&lt;/span&gt;, &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;social
networking&lt;/span&gt;, &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;data visualization&lt;/span&gt;, &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;mobile
BI&lt;/span&gt;, &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;predictive analytics&lt;/span&gt;, &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;composite applications&lt;/span&gt;,
&lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;cloud computing&lt;/span&gt; and &lt;span style=&quot;mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;; mso-fareast-theme-font: major-fareast;&quot;&gt;multi touch&lt;/span&gt;.&quot;
&lt;br /&gt;


Other business intelligence trends include the following: &lt;br /&gt;


&lt;ul type=&quot;disc&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l3 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Third
     party SOA-BI products increasingly address ETL issues of volume and
     throughput.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l3 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Cloud
     computing and Software-as-a-Service (SaaS) are ubiquitous.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l3 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Companies
     embrace in-memory processing, 64-bit processing, and pre-packaged analytic
     BI applications.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l3 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Operational
     applications have callable BI components, with improvements in response
     time, scaling, and concurrency.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l3 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Near or
     real time BI analytic s is a baseline expectation.&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l3 level1 lfo5; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;Open
     source BI software replaces vendor offerings.&lt;/li&gt;
&lt;/ul&gt;
Other lines of research include the combined study of business intelligence
and uncertain data. In this context, the data used is not assumed to be
precise, accurate and complete. Instead, data is considered uncertain and
therefore this uncertainty is propagated to the results produced by BI.&lt;br /&gt;


According to a study by the Aberdeen Group, there has been increasing
interest in Software-as-a-Service (SaaS) business intelligence over the past
years, with twice as many organizations using this deployment approach as one
year ago – 15% in 2009 compared to 7% in 2008.&lt;sup&gt; &lt;/sup&gt;An article by Info World Chris Kanaracus points out similar growth data from research firm
IDC, which predicts the SaaS BI market will grow 22 percent each year through
2013 thanks to increased product sophistication, strained IT budgets, and other
factors. &lt;br /&gt;


&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;br /&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/52770340030160001/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/business-intelligence.html#comment-form' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/52770340030160001'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/52770340030160001'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/business-intelligence.html' title='Business Intelligence'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-3148505326024378490.post-5161999725388120919</id><published>2012-04-04T14:04:00.000-07:00</published><updated>2012-04-04T14:04:58.559-07:00</updated><title type='text'>Business Management information System</title><content type='html'>&lt;!--[if gte mso 9]&gt;&lt;xml&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
We will provide Business Management information System which
is needed to manage organizations professionally and effectively. Management
information systems engross three primary resources: people, technology, and
information or decision making. Management information systems are distinct
from other &lt;span style=&quot;color: windowtext; text-decoration: none; text-underline: none;&quot;&gt;information systems&lt;/span&gt; in that they are used to examine
operational activities in the organization. &lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;&lt;/span&gt;Academically, the term is commonly used to
refer to the group of information management methods attached to the automation
or support of human decision making, e.g. &lt;b style=&quot;mso-bidi-font-weight: normal;&quot;&gt;decision
support systems, expert systems, and executive information systems&lt;/b&gt;.&lt;/div&gt;
&lt;a href=&quot;http://www.blogger.com/goog_2066954687&quot;&gt;

&lt;/a&gt;&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;a href=&quot;http://www.blogger.com/goog_2066954687&quot;&gt;

&lt;/a&gt;To begin within businesses and other organizations, internal reporting was
produced manually and only occasionally, as a by-product of the accounting
system and with some additional statistic(s), and gave limited and late
information on management performance. Data was organized manually according to
the requirements and necessity of the organization. As computational technology
developed, information began to be illustrious from data and systems were
developed to produce and organize abstractions, summaries, relationships and
generalizations based on the data.&lt;br /&gt;
&lt;a href=&quot;http://www.blogger.com/goog_2066954687&quot;&gt;

&lt;/a&gt;Early business computers were used for simple operations such as tracking
sales or payroll data, with little detail or structure. Over time, these computer
applications became more complex, hardware storage capacities grew, and
technologies better for connecting previously isolated applications. As more
and more data was stored and linked, managers sought greater detail as well as
greater concept with the aim of creating entire management reports from the
raw, stored data. The term &quot;MIS&quot; arose to describe such applications
providing managers with information about sales, inventories, and other data
that would help in managing the enterprise. Today, the term is used broadly in
a number of contexts and includes (but is not limited to): decision support
systems, resource and people management applications, enterprise resource
planning (ERP), enterprise performance management (EPM), supply chain
management (SCM), customer relationship management (CRM), project management
and database retrieval applications.&lt;br /&gt;
&lt;a href=&quot;http://www.blogger.com/goog_2066954687&quot;&gt;

&lt;/a&gt;The successful MIS supports a business&#39;s long range plans, providing reports
based upon performance analysis in areas critical to those plans, with feedback
loops that allow for titivation of every aspect of the enterprise, including
recruitment and training regimens. MIS not only indicate how things are going,
but why and where performance is failing to meet the plan. These reports
include near-real-time performance of cost centers and projects with detail
sufficient for individual accountability. &lt;br /&gt;
&lt;br /&gt;
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&lt;br /&gt;
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  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 7&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 8&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;9&quot; QFormat=&quot;true&quot; Name=&quot;heading 9&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 7&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 8&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;39&quot; Name=&quot;toc 9&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;35&quot; QFormat=&quot;true&quot; Name=&quot;caption&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;10&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Title&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; Name=&quot;Default Paragraph Font&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;11&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtitle&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;22&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Strong&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;20&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Emphasis&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;59&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Table Grid&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Placeholder Text&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;1&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;No Spacing&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; UnhideWhenUsed=&quot;false&quot; Name=&quot;Revision&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;34&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;List Paragraph&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;29&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Quote&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;30&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Quote&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 1&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 2&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 3&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 4&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 5&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;60&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Shading Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;61&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light List Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;62&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Light Grid Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;63&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 1 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;64&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Shading 2 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;65&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 1 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;66&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium List 2 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;67&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 1 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;68&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 2 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;69&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Medium Grid 3 Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;70&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Dark List Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;71&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Shading Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;72&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful List Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;73&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; Name=&quot;Colorful Grid Accent 6&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;19&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Subtle Emphasis&quot;/&gt;
  &lt;w:LsdException Locked=&quot;false&quot; Priority=&quot;21&quot; SemiHidden=&quot;false&quot;
   UnhideWhenUsed=&quot;false&quot; QFormat=&quot;true&quot; Name=&quot;Intense Emphasis&quot;/&gt;
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&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Most management information systems
specialize in particular commercial and industrial sectors, aspects of the
enterprise, or management substructure.&lt;/span&gt;&lt;/div&gt;
&lt;ul type=&quot;disc&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Management information systems (MIS)&lt;/span&gt;&lt;/i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;, &lt;i&gt;per se&lt;/i&gt;, produce fixed, regularly scheduled
     reports based on data extracted and summarized from the firm’s underlying transaction
     processing systems&lt;sup&gt;&lt;a href=&quot;http://en.wikipedia.org/wiki/Management_information_system#cite_note-3&quot;&gt;&lt;span style=&quot;color: windowtext; text-decoration: none; text-underline: none;&quot;&gt;[4]&lt;/span&gt;&lt;/a&gt;&lt;/sup&gt;
     to middle and operational level managers to identify and inform structured
     and semi-structured decision problems.&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Decision support systems (DSS)&lt;/span&gt;&lt;/i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt; are computer program applications used by middle
     management to compile information from a wide range of sources to support
     problem solving and decision making.&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Executive information systems (EIS)&lt;/span&gt;&lt;/i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt; is a reporting tool that provides quick access to
     summarized reports coming from all company levels and departments such as
     accounting, human resources and operations.&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Marketing information systems&lt;/span&gt;&lt;/i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt; are MIS designed specifically for managing the marketing
     aspects of the business.&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Office automation systems (OAS)&lt;/span&gt;&lt;/i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt; support communication and productivity in the
     enterprise by automating work flow and eliminating bottlenecks. OAS may be
     implemented at any and all levels of management.&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;School management information systems&lt;/span&gt;&lt;/i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;&quot;&gt; (MIS) cover school administration, often including
     teaching and learning materials.&amp;nbsp;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;&quot;&gt;&lt;/span&gt;&lt;br /&gt;
&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot; id=&quot;Advantages&quot;&gt;Advantages&lt;/span&gt;&lt;/h2&gt;
&lt;h2&gt;
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&lt;style&gt;
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&lt;/h2&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;The following are some of the
benefits that can be attained for different types of management information
systems&lt;/span&gt;&lt;/div&gt;
&lt;ul type=&quot;disc&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Companies are able to highlight their strengths and
     weaknesses due to the presence of revenue reports, employees&#39; performance
     record etc. The identification of these aspects can help the company
     improve their business processes and operations.&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Giving an overall picture of the company and acting as
     a communication and planning tool.&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;The availability of the customer data and feedback can
     help the company to align their business processes according to the needs
     of the customers. The effective management of customer data can help the
     company to perform direct marketing and promotion activities.&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Information is considered to be an important asset for
     any company in the modern competitive world. The consumer buying trends
     and behaviors can be predicted by the analysis of sales and revenue
     reports from each operating region of the company..&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot; id=&quot;Enterprise_applications&quot;&gt;Enterprise applications&lt;/span&gt;&lt;/h2&gt;
&lt;h2&gt;
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&lt;/h2&gt;
&lt;ul type=&quot;disc&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l3 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Enterprise systems&lt;/span&gt;&lt;/i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;,
     also known as &lt;i&gt;enterprise resource planning (ERP)&lt;/i&gt; systems provide an
     organization with integrated software modules and a unified database which
     enable efficient planning, managing, and controlling of all core business
     processes across multiple locations. Modules of ERP systems may include
     finance, accounting, marketing, human resources, production, inventory
     management and distribution.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;ul type=&quot;disc&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Supply chain management (SCM)&lt;/span&gt;&lt;/i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt; systems enable more efficient management of the supply
     chain by integrating the links in a supply chain. This may include
     suppliers, manufacturer, wholesalers, retailers and final customers.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;ul type=&quot;disc&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l1 level1 lfo3; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Customer relationship management (CRM)&lt;/span&gt;&lt;/i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt; systems help businesses manage relationships with
     potential and current customers and business partners across marketing,
     sales, and service.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;ul type=&quot;disc&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l2 level1 lfo4; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Knowledge management system (KMS)&lt;/span&gt;&lt;/i&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt; helps organizations facilitate the collection,
     recording, organization, retrieval, and dissemination of knowledge. This
     may include documents, accounting records, and unrecorded procedures,
     practices and skills.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot; id=&quot;Developing_Information_Systems&quot;&gt;Developing Information Systems&lt;/span&gt;&lt;/h2&gt;
&lt;h2&gt;
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&lt;/h2&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;The actions that are taken to create
an information system that solves an organizational problem are called system
development. These include system analysis, system design, programming/implementation,
testing, conversion, production and finally maintenance. These actions usually
take place in that specified order but some may need to repeat or be
accomplished concurrently.&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;&quot;&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Conversion is the process of
changing or converting the old system into the new. This can be done in four
ways:&lt;/span&gt;&lt;/div&gt;
&lt;div class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;ul type=&quot;disc&quot;&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Direct cut-over – The new system replaces the old at an
     appointed time.&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Pilot study – Introducing the new system to a small
     portion of the operation to see how it fares. If good then the new system
     expands to the rest of the company.&lt;/span&gt;&lt;/li&gt;
&lt;li class=&quot;MsoNormal&quot; style=&quot;line-height: normal; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12.0pt; mso-fareast-font-family: &amp;quot;Times New Roman&amp;quot;;&quot;&gt;Phased approach – New system is introduced in stages.&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
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&lt;br /&gt;&lt;/div&gt;
&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot; id=&quot;Developing_Information_Systems&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h2&gt;
&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot; id=&quot;Enterprise_applications&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h2&gt;
&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;&quot;&gt;&amp;nbsp;&lt;/span&gt;

&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;h2&gt;
&lt;span class=&quot;mw-headline&quot; id=&quot;Advantages&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/h2&gt;
&lt;br /&gt;&lt;br /&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;,&amp;quot;serif&amp;quot;; font-size: 12pt;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;br /&gt;

&lt;br /&gt;
&lt;div class=&quot;MsoNormal&quot;&gt;
&lt;br /&gt;&lt;/div&gt;
&lt;sup class=&quot;reference&quot; id=&quot;cite_ref-obrien_1-1&quot;&gt;&lt;a href=&quot;http://en.wikipedia.org/wiki/Management_information_system#cite_note-obrien-1&quot;&gt;&lt;span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/sup&gt;</content><link rel='replies' type='application/atom+xml' href='http://raisebusiness.blogspot.com/feeds/5161999725388120919/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/business-management-information-system.html#comment-form' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/5161999725388120919'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/3148505326024378490/posts/default/5161999725388120919'/><link rel='alternate' type='text/html' href='http://raisebusiness.blogspot.com/2012/04/business-management-information-system.html' title='Business Management information System'/><author><name>Farooq Sultan</name><uri>http://www.blogger.com/profile/08597636178617991853</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='https://img1.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry></feed>