Everything. If you’re in business, what metrics are you managing? What are you tracking to make sure you get your optimal return on investment? You’d be surprised who’s on the Hollywood’s MOST BANKABLE LIST and who’s not…

Naomi Watts - Most Bankable Actress

The list’s top spots are notably filled by many actresses willing to accept a lower salary than A-list stars like Angelina Jolie – who was named Hollywood’s highest-earning actress by Forbes earlier this year.

Jennifer Connelly, 38 – who previously won a Best Supporting Actress Oscar, BAFTA and Golden Globe for her role in 2001’s ‘A Beautiful Mind’ – took second place making an average $41 per dollar she was paid. Meanwhile, Rachel McAdams finished third by turning low-budget films like ‘Red Eye’ and ‘The Notebook’ into hits.

Forbes.com’s Top Ten Best Actresses for the Buck:

1. Naomi Watts – made $44 for each $1 paid
2. Jennifer Connelly – $41
3. Rachel McAdams – $30
4. Natalie Portman – $28
5. Meryl Streep – $27
6. Jennifer Aniston – $26
7. Halle Berry – $23
8. Cate Blanchett – $23
9. Anne Hathaway – $23
10.  Hilary Swank – $23

This blog is all about seeing your business from a different perspective – which is called antimimeticisomorphism. When you come across different metrics in other industries, jot them down and consider using something similar in your business to determine what’s actually working versus what’s really not.

Sure Angelina Jolie may be prettier, sexier and more famous, but if you were INVESTING in a movie, who would YOU hire?

Hmmm….

That’s the point – sometimes in business we make the decisions we LIKE to make, not the ones that are the most profitable…

And you thought this was a lightweight blog post… Gotcha!

Gotcha thinkin’!!!

This is a brief testimonial that exemplifies that BUSINESS SUCCESS is not all about financial gain – it’s much more holistic than that.

__________________________________

Hi,
I really don’t know who you are? But you told me some such lovely things or keys of success that I must follow and must achieve my goals or destination.But it’s really my destination or not? Aahhh….. How can I express? It’s absolutely difficult for me to explain But I really appreciate you and the way you encouraged me and you know what…………..????????…. I love this because I always found these precious guidelines from my dead father (kindness, love, friendship, charm and successful destiny) and I want to follow these lines because it’s still my father’s journey and my journey.

Thanks & regards,

F.H.

__________________________________

I don’t I need to say anything more than if you’re looking for a holistic and all-encompassing approach to business – you’ve found it. Get informed about our programs and make the decision to step up and create an exponential lifestyle for yourself.

The e-mails are designed for you to CHERRY PICK THE BEST and stick to 1% improvement every day – JUST THINKING about them is enough…

The Reticular Activation System does the rest – for example, I watch squash videos EVERY NIGHT before I compete to direct my RAS for the next day’s match.

I totally works – my choice of shots and movement MIMIC the videos I watched the night before – literally.

When I do this during training – my squash partners will ‘yell out’ the player’s name – each top player has a style/reputation: deception, kill shot, hard pace, lunge, drop shot, trick shot…

It’s really quite amazing and totally exponential. To make the quantum leap forward, contact us and join one of our programs – success is not just about making money – it’s also about having a lifestyle that truly inspires you and feeds your spirit.

I retired from the ‘rat race’ in 2005 and have designed my life and business around my core life values – I am living proof it can be done.

But here’s the thing – I have lived ALL my life this way – I have 5 university degrees, have traveled to more than 36 countries, have not had a sick day in the last 20 years, I’ve been with Monica enjoying 25 years of unconditional love and support, thankful that she is next to me each and every morning since we now travel everywhere together and oh yeah, I am a ‘top 20′ world-ranked squash player!

I say this not to impress you, but simply make the point that your DREAM can become your REALITY – you just have to TRUST the PROCESS that works  – it’s almost surreal and magical.

Anything the human mind mind can Conceive and Believe, it can Achieve – those are the ABC’s of success from none other than Dr Norman Vincent Peale – the grandfather of positive thinking.

Guess what? He was right!

Retail Risk Reversal

Click on this link -> Retailer reverses risk to below zero!

Antimimeticisomorphism Example: Felony Franks

Selling In A Recession Tip #1: One person’s misfortune becomes some else’s treasure

Nothing is more useless than the gifts and jewelry your ex gave you. www.ExBoyfriendJewelry.com lists rings, watches, bracelets, earrings and other ’stuff’ with the colourful stories that make the browsing and purchasing experience fun.

Selling In A Recession Tip #2: Underground Real Estate

Yes – underground real estate – car spots for sale… www.Findacarpark.com.au You have to admit this is a GREAT IDEA whose time has come. If you own multiple car spaces and have only one car, you’re losing that extra income every week… If you’re CBD based and don’t have a car – same thing – you’re paying for it in rent or via your mortgage, why not convert that to CASH?!!?  Ka-Ching!

Selling In A Recession Tip #3: Don’t sell it!

If you rarely use your car, you’re going to want to consider www.GoGet.com.au. It’s like owning a car without the costs and hassles – car sharing that actually works. Saving the planet and your pocketbook at the same time. GREAT IDEA!

Even though these are web-based examples, the point is that these are recession-busting BUSINESS MODELS that make sense to the target audience. Ask yourself – what can I do differently to meet my clients’ needs? The more creative you are, the more exponential your results will be.

I call this being antimimeticisomorphic – having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.

By the way – they are super knowledgeable about cameras – they really know their stuff!

1 Percent Improvement Doctrine Applied

Industries represented at the 2009 Exponential Business Building Bootcamp

2009 Exponential Business Building Bootcamp Participants

- low cost electronics manufacture
- research and development consultancy
- Gym
- online directory
- IT and web services
- search engine optimisation and website hosting
- exponential business growth strategist
- engineering education
- pet store and services
- plumber
- customer service training
- precious metals investments
- sewing classes
- flipping websites for profit
- copywriter
- accounting services
- dental supplies and equipment
- personal breakthrough coach
- custom jeweller
- food safety certification and audit
- butcher
- artist and cartoonist

Then it dawned on me that I had a comprehensive list of industries that Exponential Marketing strategies had been proven and tested to work in…

Exponential Marketing Strategies Tested And Proven In These Industries

So if you’re in any of these industries, contact us and we’ll show you how to grow your business exponentially!

Accommodation and food services
Accounting, tax preparation, bookkeeping and payroll
Actuarial Services
Administration
Administration of economic programs and space research
Administration of environmental quality and housing
Administration of human resource programs
Administrative and support and waste management services
Advertising and related services
Aeronautical & Aerospace Engineering
Aerospace product and parts manufacturing
Aged & Disabled Services
Agricultural chemical manufacturing
Agricultural implement manufacturing
Agriculture, forestry, fishing and hunting
Air Conditioning & Refrigeration
Air Force
Air transportation
Aircraft and parts manufacturing
Airlines
Alcoholic beverage wholesalers
Aluminum production and processing
Amusement, gambling, and recreation industries
Animal food, grain, and oilseed milling
Animal production
Animal slaughtering and processing
Antiques, Art and Craft Galleries
Apparel accessories and other apparel manufacturing
Apparel, fabrics, and notions wholesalers
Architectural, engineering, and related services
Armed Forces
Army
Arts, entertainment, and recreation
Audit & Business Services
Auto Electricians
Auto parts, accessories, and tire stores
Automobile dealers
Automotive Engineering
Automotive equipment rental and leasing
Automotive repair and maintenance
Automotive Trades
Bakery & Hot Bread Shops
Banking
Barber shops
Barristers
Beauticians
Beauty salons
Beauty Therapy
Beer, wine, and liquor stores
Beverage manufacturing
Boarding houses
Book stores and news dealers
Bookkeeping
Bowling centers
Bricklaying
Building
Building Inspection
Building Maintenance
Building material and supplies dealers
Building Site Management
Bus service and urban transit
Business Analysis
Business Policy, Planning & Strategy
Business support services
Business, professional, political, and similar
Business, technical, and trade schools and training
Butchery
Cabinet Makers
Cafe & Coffee Lounges
Call Centre Management
Campaigning & Lobbying
Car washes
Caravan Parks
Carpet Cleaning Contractors
Carpets and rugs manufacturing
Cement, concrete, lime, and gypsum product manufacturing
Change Management
Chemical Engineering
Child Care
Churches
Civic, social, advocacy organizations, and grantmaking and
Civil Engineering
Cleaning
Clinical & Medical Research
Clothing and accessories, except shoe stores
Coal mining
Coast Guard
Coating, engraving, heat treating and allied activities
Colleges and universities, including junior colleges
Commercial and industrial machinery and equipment repair
Commercial and service industry machinery manufacturing
Commercial Printers
Communications, audio, and video equipment manufacturing
Community food and housing, and emergency services
Community Service & Volunteering
Computer & Phone (Sales & Repair)
Computer and peripheral equipment manufacturing
Computer systems design and related services
Concreting Contractors
Construction
Construction mining and oil field machinery manufacturing
Consulting
Consulting Engineers
Consulting Surveyors
Consumer goods rental
Consumer Products
Contracts Administration
Copywriting
Corner Stores, Mixed Business
Corporate Strategy
Couriers & Taxi Trucks
Couriers and messengers
Craftwork
Crop production
Customer Service
Cut and sew apparel manufacturing
Cutlery and hand tool manufacturing
Dairy product manufacturing
Data Entry
Data processing services
Defence
Demolition & Excavation
Dentistry
Dentists
Dentists
Department stores
Design
Desktop Publishing
Direct selling establishments
Drafting
Drugs, sundries, and chemical and allied product
Dry Cleaners
Drycleaning and laundry services
Durable goods
Earthmoving Contractors
Education
Educational, health and social services
Electric and gas and other combinations
Electric power generation transmission and distribution
Electrical Appliance Retailers
Electrical Contractors
Electrical Engineering
Electrical goods
Electrical lighting, equipment, and supplies
Electronic and precision equipment repair and maintenance
Electronic component and product manufacturing, n.e.c.
Electronic shopping and mail-order houses
Elementary and secondary schools
Employment services
Engineering
Engines, turbines, and power transmission equipment
Entertainment
Environmental Engineering
Estimating
Executive offices and legislative bodies
Fabric & Sewing Supplies
Fabric mill
Fabricated metal products manufacturing
Facilities Management
Family Day Care
Farm product raw material wholesalers
Farm supplies wholesalers
Fiber, yarn, and thread mills
Film, Radio & Television
Finance
Financial investments
Financial Planners
Fish & Chip Shops
Fishing, hunting, and trapping
Fitness
Fitness Centres
Floor Covering Retailers
Floristry
Florists
Florists
Food industries
Footwear and leather goods repair
Footwear manufacturing
Footwear Retailers
Forestry except logging
Foundries
Franchising
Fruit & Vegetable Retailers
Fruit and vegetable preserving and specialty food
Fuel dealers
Fundraising % Not-for-Profit Organisations
Funeral homes, cemeteries and crematories
Furniture and home furnishings
Furniture and related products manufacturing
Furniture Retailers
Gardening & Landscaping
Gasoline stations
Gem Cutting
General government and support
General Medical Practitioners
General merchandise stores
Gift, novelty, and souvenir shops
Giftware Retailers
giving services
Glass & Aluminium Door, Window (Manufacturing & Fitting)
Glass and glass product manufacturing
Government
Graphic Design
Groceries and related product wholesalers
Grocery stores
Hairdressers
Hardware Retailers
Hardware stores
Health and personal care
Health care services
Health Food Retailers
Health practitioners
Home health care services
Hospitality
Hospitals
Household appliance manufacturing
Household appliance stores
Human Resources Management
Hydraulic Engineering
Icrecream and Confectionary Retailers
Independent artists, performing arts, spectator sports
Individual and family services
Industrial and miscellaneous chemicals
Industrial Engineering
Industrial Relations
Information Research
Information services
Information Technology
Insolvency Accounting
Institutions
Instruments manufacturing
Insurance
Insurance Brokers
Insurance carriers and related activities
Intellectual Property Research
Internet & Multimedia Design
Investigation and security services
Investment Banking
Iron and steel mills and steel product manufacturing
Jewellery Making
Jewellery Retailers
Jewellery, luggage, and leather goods stores
Journalism & Writing
Justice, public order, and safety activities
Knitting mills
Labor unions
Labour Hire
Landscape Architecture
Landscaping Contractors
Laundromats, Laundry and Linen Services
Lawn and garden equipment and supplies stores
Lawyers
Leather tanning and products, except footwearmanufacturing
Legal Practices
Legal services
Libraries
Liquor Barns & Bottleshops
Logging
Logistics
Lumber and other construction materials
Machine shops, turned product, screw, nut, and bolt
Machinery manufacturing
Machinery manufacturing
Machinery, equipment, and supplies
Management
Management of companies and enterprises
Management services
Manufacturing
Marine & Boating Dealers
Marines
Marketing
Mechanical Engineering
Media Mangement
Medical equipment and supplies manufacturing
Medical Practice & Specialists
Medical Specialists (Other)
Menswear Retailers
Metal Fabricators, Engineering Works
Metal forgings and stampings
Metal industries
Metal ore mining
Metals and minerals, except petroleum
Metalworking machinery manufacturing
Military Reserves or National Guard
Milk and Juice Runs
Mining
Motels
Motion pictures and video industries
Motor Bike Dealers
Motor Mechanics
Motor vehicle dealers
Motor vehicles and motor vehicle equipment manufacturing
Motor vehicles, parts and supplies
Museums, art galleries, historical sites, and similar
Music and Record Retailers
Nail salons and other personal care services
National security and international affairs
Natural gas distribution
Navigational, measuring, electromedical, and control
Navy
Network Marketing
Newsagencies
Newspaper publishers
Newspapers
Non-depository credit and related activities
Nondurable goods wholesalers
Nonferrous metal, except aluminum, production and
Nonmetallic mineral mining and quarrying
Nonmetallic mineral product manufacturing
Nursery & Landscaping Supplies (Retail)
Nursing & Midwifery
Nursing care facilities
Occupational Health & Safety
Office of chiropractors
Office supplies and stationary stores
Office Supply, Stationers
Office Support
Oil & Gas
Oil and gas extraction
Optometrists
Outpatient care centers
Paint, coating, and adhesives manufacturing
Painting Contractors
Paper and paper product wholesalers
Paper and pulp products
Paperboard containers and boxes
Passenger Transport
Pathology
Payroll
Performing  Arts
Personal and household goods repair and maintenance
Personal services
Pest Control Contractors
Petroleum and coal products
Petroleum and petroleum product wholesalers
Petroleum refining
Pharmaceutical and medicine manufacturing
Pharmaceutical Manufacturing
Pharmacies and drug stores
Photographic/ Photo Processing
Physicians
Physiotherapists
Pipeline transportation
Plastering Contractors
Plastics product manufacturing
Plumbing Contractors
Podiatrists
Police & Prisons
Politicions
Postal Service
Pottery, ceramics, and related products manufacturing
Prefabricated wood buildings and mobile homes
Printing and related support activities
Private households
Process Engineering
processing
Procurement & Inventory
Production Nurseries (Growers)
Professional and commercial equipment and supplies
Professional, scientific and technical services
Project Management
Promotions
Property Development
Psychology & Counselling
Public administration
Public finance activities
Public Hotels
Public Relations
Public Service
Publishing
Pulp, paper, and paperboard mills
Quantity Surveying
Radio and television broadcasting and cable
Radio, TV, and computer stores
Radiology & Sonography
Rail transportation
Railroad rolling stock manufacturing
Real Estate Agencies
Recreational vehicle parks and camps, and rooming and
Recruitment Constulting
Recyclable material
Religious organizations
Research
Residential care facilities, without nursing
Resin, synthetic rubber and fibers, and filaments
Resources
Response Management
Restaurant – Licensed
Restaurant – Unlicensed/BYO
Retail
Risk Management
Road Transport Operators
Rubber products, except tires, manufacturing
Rural Machinery, Truck Dealers
Rural Merchants
Sales
Savings institutions, including credit unions
Sawmills and wood preservation
Scenic and sightseeing transportation
Schools, instruction, and educational services
Science & Technology
Scientific research and development services
Screen Printers
Seafood and other miscellaneous foods n.e.c.
Securities, commodities, funds, trusts, and other
Security
Service Stations
Services to buildings and dwellings
Sewage treatment facilities
Sewing, needlework and piece goods stores
Ship and boat building
Shoe stores
Smash Repairers
Soap, cleaning compound, and cosmetic manufacturing
Social Assistance
Software publishing
Sound recording industries
Specialized design services
Specialty Food Shops
Sport & Recreation
Sporting goods, camera, and hobby and toy stores
Sports, Toys, Outdoor Retailers
Stockbroking
Structural clay product manufacturing
Structural Engineering
Structural metals and tank and shipping container
Sugar and confectionery products
Superannuation
Supermarkets
Support activities for agriculture and forestry
Support activities for mining
Surgeons
Surveying
Systems Engineering
Take-Away Food Retailers
Tax Accounting
Taxi and limousine service
Taxi Operators
Technical consulting services
Telecommunication services
Telemarketing
Textile and fabric finishing and coating mills
Textile product mills except carpets and rugs
Therapists, Counsellors & Psychiatrists
Tiling Contractors
Tire manufacturing
Tobacco manufacturing
Town Planning
Toys, amusement, and sporting goods manufacturing
Training & Staff Development
Transportation
Transportation equipment manufacturing
Travel & Tourism
Travel Agencies
Travel arrangement and reservation services
Traveler accommodation
Treasury
Truck transportation
Tyre Dealers
Universities
Utilities
Valuers
Vending machine operators
Veneer, plywood, and engineered wood products
Veterinary Practices
Veterinary Services
Video Libraries
Video tape and disk rental
Virtual Assistant
Visual Arts
Vocational rehabilitation services
Warehousing
Waste management and remediation services
Water transportation
Water, steam, air-conditioning, and irrigation systems
Welding & Boilermaking
Wholesale trade
Wholesalers
Wired telecommunications carriers
Women’s Fashion & Children’s Wear Retailers
Wood products
Zookeeping, Animal Handling & Animal Welfare

Solution For a Blocked Brain

Click on the hyperlink for more information on the next Exponential Business Building Bootcamp. This is the kind of fun stuff that happens when like-minded achievers get together. Sometimes they even record a YouTube video!

How To Save Money On Promotional Signage

Whenever you invest in signage, be it an A-Frame on the sidewalk or other signage for an event, try if at all possible NOT to include any dates and times ON the sign so that you can reuse it over and over and over again.

I know this sounds obvious, but trust me – it’s not. I see the signs all over the place. For example, I walked by an OPEN HOUSE event at my local squash club and the dates and times were on the sign – isn’t it obvious that the OPEN HOUSE is right now?

Of course they can have TWO SIGNS – one for ON THE DAY – COME IN… and the other ANNOUNCING the OPEN HOUSE THIS WEEKEND – Saturday and Sunday!

I know you think the 1 Percent Improvement Doctrine is simple – it is.

Albert Einstein said it best when he said “Make everything as simple as necessary, but no simpler.”

Then it becomes SIMPLISTIC.

This tip is NOT simplistic – But it is SIMPLE – it can save you HUNDREDS, maybe THOUSANDS of dollars.

Let’s look at a few recession success stories:

The Walt Disney Company

In the summer of 1923, Walt Disney arrived in Los Angeles to find a distributor for one of his first animations. With America two months into a recession this seemed, at best, hopeful. But by October 1923 Walt Disney had signed a contract with a well-known film distributor. The deal marked the formal beginnings of a film studio which started in a garage, went on to survive the stock market crash of 1929 and today The Walt Disney Company is one of the world’s biggest entertainment businesses in the world.
The Walt Disney Company was not the first to launch in a recession. Of the 30 companies on the Dow Jones industrial index, 16 started in a downturn. Household names like General Electric, Kodak, Hewlett Packard, Microsoft and Burger King all launched in tough times. So did some of the most successful
products—the iPod, Sellotape and Monopoly.
There are some advantages to launching a company in a recession. Start-up costs are lower, with real estate, computer equipment and labour more abundant and cheaper. Also in a recession there is less competition so less advertising is needed to get people’s attention—all of which, undoubtedly, helps the
a company to grow in its early years or helps an existing company get a lead on its competitors.

That’s when I suggested he create one of all the members at his gym and then it dawned on me to do one of all of the clients, prospects and suspects in our database. Check out if your name is one of the 100 most popular names in our database. If your name does NOT come up, then your FIRST NAME is quite unique – at least LESS COMMON than the biggest names (most frequently found in our database). The size of the name represents the FREQUENCY of the name in the list…

Top 100 Most Common Names In The Exponential Programs Database

Isn’t this fun? This is a typical example of Exponential Marketing at its best – you really, really should consider getting involved in our community and join us at an upcoming event. We have so much fun, you’d be surprised that AT THE SAME TIME, we’re growing businesses 100, 200 and 300% at a time.

Anyway, here is the first photo – the STANDARD SHOT – very UNexponential, but quite professional – don’t YOU want to do business with this mob?

2009 Bootcamp Participants

Of course, being exponential enthusiasts, we couldn’t hold back or hide our enthusiasm very long…

2009 Bootcamp Graduates

But you’re wondering what the individual faces look like… Here are just a few ‘highlights’ – sure looks like fun – and this is a BUSINESS BUILDING EVENT!!!

2009 Bootcamp - Gerard Spriet "You Da Man! Pose"

2009 Bootcamp - David Conroy's "Yeah This Has Been Awesome! Pose"

2009 Bootcamp - Caylene Vincent's "If I could Jump Higher, I would! pose"

The YouTube videos in this blog post necessarily include profanity. Please do NOT view them if you have an aversion to the F-word or S-Word. I consider it necessary for the profanity to remain for the FULL IMPACT AND LESSONS to be experienced.

These videos are part of the Business Mastery Platinum Program Curriculum as we teach exponential self-selection and call to action sales techniques to convert 200%, 300% and sometimes even 500% more sales WITH the SAME CLIENTS they’ve been dealing with all along.

DISCLAIMER – - – DISCLAIMER – - – DISCLAIMER – - – DISCLAIMER

These videos are excerpts from Major Hollywood Block Buster Movies – I am NOT endorsing the companies or the sales people and their ethics – I think it’s blatantly obvious that these are EXTREMES that are created to tantalise and sensationalise movie goers.

The LESSONS HOWEVER, when used in ethically and morally correct ways are PRICELESS.

Video #1: Exponential Self-Selection

Video #2:Ultimate Closing Techniques 1/2

Video #3: Ultimate Closing Techniques 2/2

In the Business Mastery Platinum Program, we spend HOURS and HOURS dissecting the LESSONS of videos like these to give Members the skills and aptitudes to rise above the ‘average’ results that are getting harder and harder to achieve as the recession hits.

There is NO question that the next 12 months will reward the BEST SALESPEOPLE.

The skills in these three videos, when used ethically are the cornerstone to exponential growth.

Onward and upward!
Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist

P.S.

Business Mastery Platinum Members have the maturity, vision and foresight to extract the lessons from sources such as this one. They understand the ‘ABC Concept’….

“Always Be Closing”

If you are not always closing, your competitor will be – it’s that simple.

With that in mind, we also teach our Business Mastery Platinum Members how to deal with ethical issues, integrity, social and environmental responsibility. In fact, as a group, our Platinum Members contribute twice as much to societal and communal goals with less than half the carbon footprint of their peers.

So there you go – in case you thought we were breeding a pack of Gordon Geckos.

That couldn’t be further from the truth.

We teach all our Platinum Members a concept I call Voluntary Simplexity™ whereby consumption and commercialism is REDUCED substantially to re-gain balance and harmony with one’s life purpose. This promotes inner serenity, calm and tranquility WITHOUT compromising profitability.

Trade shows are excellent places to establish contact. After all, EVERYONE’S in ONE PLACE = no travel costs once you’re there!

Plus you’ll meet suppliers, clients and other non-competitors who already have all the prospects you need. THEIR clients are YOUR prospects…

Now you’re getting this aren’t you?

All it takes is a different mindset – to think differently and then to be able to act on it.

Take a look at our programs – I get into the details to ensure that you get the best business results with the least amount of effort.

We have a wide range from the Silver Momentum Membership at $97/month to our top of the line RESULTS-GUARANTEED Platinum Program!

All the reasons you need are on the product page – go there now to check out the best deal I’ve ever offered.

Exponential Marketing 101: Mindset

It all started for me with Albert Einstein’s quote “The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…

If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…

Boy were we wrong!

So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!

I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.

Motivation is empty – it just gets you fired up with nowhere to go.

Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.

That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.

Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.

What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.

I know it sounds surreal and I guess it is for the uninitiated.

Once you adopt an Exponential  Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.

I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.

I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.

I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.

As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!

But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.

The 1 Percent Improvement Doctrine 1/2

The 1 Percent Improvement Doctrine 2/2

Exponential Marketing 201: Host-Beneficiary Partnerships

Exponential can simply defined as accelerating at an increasing rate or getting faster, faster.

Another way to look at it is to remember your childhood days in the playground – when you first turned the merry-go-round. The first push was the hardest, then each successive push gets easier and easier until you can stand there, effortlessly with one hand (maybe even a finger) and just keep tapping it softly to keep it spinning.

That is exponential leverage – in business its created with what are called Host-Beneficiary Partnerships – simply stated, it’s about getting other people to help you grow your business for free.

Yes – for FREE. Imagine that!

That’s called leverage and the BEST way to become exponential with your marketing and sales.

I teach this concept at our Annual Exponential Business Building Bootcamp as well as to our elite Platinum Members exactly how to develop and deploy these partnerships in their businesses.

Host-Beneficiary (H-B) Partnerships are one of the most complex and difficult Exponential Marketing strategies to deploy.

80% of the partnerships never see the light of day, but the 20% that do, become infamously successful. They are based on a win-win-win philosophy.

The two H-B Partners must gain from the alliance, but MORE IMPORTANTLY – the suspect, prospect or client involved MUST win by getting more value, a lower price or better conditions as a result of the partnership.

Win-win-win.

That being said, Host-Beneficiary Partnerships are not for the novice – they are reserved for the truly committed – the business entrepreneurs who want to lead the pack and never look back. That’s why I don’t spend a lot of time on them in my blogs – they are beyond what can be covered in a free public medium with a diverse audience.

Behind closed doors in workshops and Bootcamps, we can get into the nitty gritty and make things happen – and we do. Forging partnerships that produce hundreds of thousands of dollars of sales and dozens or hundreds of new leads — at little or no cost.

Say it with me… Ka-Ching!

Exponential Marketing 301: Unique Selling Propositions

In as much as H-B Partnerships are the HARDEST Exponential Marketing strategy to implement – the easiest, simplest and most potent of all is the Unique Selling Proposition (USP).

Even though it is the easiest and simplest – for many it’s actually quite hard to define because it requires that you learn and then articulate what

• Makes you or your company UNIQUE, different, not like your other competitors
• How and what you SELL. I know this sounds obvious, but ask 100 coffee shop owners what they are selling and 95 to 99 will wrongly say coffee.
• Last, and most importantly, is the VALUE PROPOSITION you offer to your suspect to turn him/her into a paying client willingly and happily.

Easily said, but the challenge is the articulation of this statement – go on and try to create a 30-second ‘elevator pitch’ that explains all 3 components…

Y’see, it’s easy, but hard to do!

That’s why it’s exponential – the elegance of these strategies is what makes them disarmingly powerful. BECAUSE so few people know HOW to do this, those of us who do know get all the REWARDS from using them.

Exponential Marketing 401: Breakthroughs

You’ve heard the common expression “it’s as easy as 1-2-3″…

I have my own version —”Exponential marketing is as easy as 1-2-3-4.”

4 is where all the rewards are – most people stop at 3.

This is not just semantics – it’s for real.

In Gridiron Football and Rubgy – what yard or meter is the most important?

The first or the last one to score the touchdown or the try?

In business it’s no different.

Most people put in 80% of the effort and get 20% results. That’s why they get dejected, disappointed and disillusioned. They erroneously think that 80% effort = 80% result.

Wrong.

Pareto explained this in the Pareto Principle or 80-20 rule stating that 80% of what you do produces 20% of the results and 20% of what you do produces 80% of your results.

Everyone understands this BASIC principle – it’s as simple as… you guessed it… 1-2-3.

That’s where Exponential MasterMind Thinking comes in with a twist, the proverbial #4 where all the REWARDS lie.

How do you determine the 20% that gives you 400% BETTER BANG FOR YOUR BUCK?

Watch this funny YouTube video that shows you…

How To Improve Your Results Instantly

There is a debate going on whether I said ‘Know’ 83 or 85 times…

Once again, it sounds easier than it is. It helps when you have a MasterMind Group to help you uncover these distinctions. The concepts of the MasterMind was introduced to the general public by Dr Napoleon Hill in his classic book Think and Grow Rich. Like many classic tomes – the concept was introduced, but the ‘how to do it’, left out.

That’s where I come in as an Exponential Growth Strategist – I am a facilitator, an enabler, a catalyst, a mentor and advisor that guides, prods and pushes people to become the person they always knew was within them. To ascend to become the best they can be. Free of comparison to others, conventions or stereotypes. Often out-performing their own self-expectations with the quantum leaps made possible once an Exponential Mindset is adopted.

I hope you enjoyed today’s journey. I want to leave you with 3 additional ‘bonuses’

Exponential Marketing Bonus #1: An Antimimeticisomorphic example

This is an example of an antimimeticisomorphic commercial launched by bottled water company Evian. Totally original it captures the imagination in a fun, creative and original way to anchor that feeling to their product. Being exponential means being aware of things like this – that otherwise woudl pass you by – therein lies the value of being subscribed to this blog and participating in our activities, events and programs.

This is an example of a Host-Beneficiary Relationship I have with you – when you send the link to this blog post to YOUR friends, family and clients, you are introducing me to them via this video. (1) Thank you for doing that and (2) You’re welcome – because you know you’ve created value for them – if only a good laugh!

Exponential Marketing Bonus #2: Inspiration

We all need inspiration to get fired up – this video was sent to me by Gavin Buckett, one of or Platinum Members. He is a food safety specialist known as the Gourmet Guardian. This fits into the philosophy and ethos that Dr Deepak Chopra espouses when you tap into the power of the human spirit to amaze, enlighten and expand your consciousness of boundless possibilities.

In a Chinese modern dance competition on TV recently, one very unique couple won one of the top prizes.

The lady, in her 30’s, was a dancer who had trained since she was a little girl. Later in life, she lost her entire left arm in an accident and fell into a state of depression for a few years.

Someone then asked her to coach a Children’s dancing group. From that point on, she realized that she could in fact keep dancing. So, she started to do some of her old routines, but having lost her arm, she had also lost her balance. It took a while before she could even make simple turns and spins without falling.

Then she heard of a man in his 20’s who had lost a leg in an accident. He had also fallen into the usual denial, depression and anger type of emotional roller coaster she herself had experienced. She was determined to find him and persuade him to dance with her…

He had never danced, and to dance with one leg…. He responded as you would expect: “Are you joking with me?? No way!”

She didn’t give up, and he reluctantly agreed thinking, “I have nothing else to do anyway.”

She started to teach him dancing – it was painstaking. The two broke up a few times because he had no concept of using his muscles, control his body and knew none of the basic things about dancing.

When she became frustrated and lost patience with him, he would walk out. Eventually, they came back together and started training – seriously this time.

They hired a choreographer to design routines for them. She would fly high (held by him) with both arms (a sleeve for an arm) flying in the air. He could bend horizontally supported by one leg with her leaning on him, etc.

In the competition, as you saw, they dance beautifully and they legitimately won the competition.

When I watched this I didn’t even realize that she was missing an arm because I was focusing on the guy with only one leg.

Was it the same thing for you?

Please share your comments on this blog – I’d love to hear them!

Exponential Marketing Bonus #3: Stop It!

This video speaks for itself – whenever you feel you’re acting in a self-destructive way, potentially self-sabotaging yourself and your success, come back to this blog post and watch this hilarious YouTube video that will have you LAUGH OUT LOUD!

Self-sabotaging? Stop It!

#1 Sales Tip To Sell As Much As 50% More

Make your sales calls starting at 7:00, 7:30 or 8:00 AM only to OFFICE NUMBERS. You’ll catch early bird business owners who are getting started on their day, keen to get ahead of their to do tasks without the intervention of the gatekeeper.

A client’s salesperson did this on my recommendation and made a $20,000 sale the FIRST DAY he implemented it. He kind of did it for another few days and then stopped altogether. Of course this person is not a superstar salesperson.

A superstar salesperson learns this technique and perfects it… That’s advice for clients who pay for the privilege of those distinctions.

For this blog post – you have your 1 Percent Improvement Doctrine distinction – you know what to do – GET ON THE PHONE EARLY!

That’s it for today – SHORT AND SWEET!