http://www.businessoffashion.com The Business of Fashion is the daily must-read for fashion creatives, business professionals and entrepreneurs. Fri, 20 Nov 2009 10:46:08 +0000 http://backend.userland.com/rss092 en Watch in High Quality at SHOWstudio.com LONDON, United Kingdom — Digital fashion film has gained real momentum over the last couple of seasons. Using sound and movement to communicate fashion in a way that's emotionally charged, cost-effective and easily distributed, the format has been adopted for online editorial and fashion week ... http://www.businessoffashion.com/2009/08/fashion-20-in-conversation-with-ruth-hogben-fashion-filmmaker.html [caption id="attachment_3626" align="alignnone" width="500" caption="American Apparel ad "][/caption] LONDON, United Kingdom — Here's a depressing sign of things to come. According to Luxury Briefing, Trendhunter has deemed "Shockvertising" a key trend for 2009. What's Shockvertising? Advertising that borders on porn. Yes, you can blame the credit crunch. If consumers won't be lured ... http://www.businessoffashion.com/2009/04/friday-column-shockvertising.html [caption id="attachment_1328" align="alignnone" width="500" caption="Artist's impression of Westfield London"][/caption] LONDON, United Kingdom - I didn’t want to like the new $2.7 billion Westfield mall in London. I really didn’t. For one thing, I’m American. I’ve done my fair share of time in malls. For another, this mall happens to be ... http://www.businessoffashion.com/2009/01/friday-column-westfield-london-build-it-and-they-will-come.html LONDON, United Kingdom - For many of fashion's iconic characters, from Vogue's Anna Wintour to the prolific designer Karl Lagerfeld, who designs for Chanel, Fendi and his eponymous label, fashion and fur go hand in hand. Just last week, Lagerfeld vigorously defended the use of fur to the BBC saying ... http://www.businessoffashion.com/2009/01/fashion-and-fur-how-to-foster-an-intelligent-debate.html [caption id="attachment_1261" align="alignnone" width="500" caption="Alex Bolen, CEO, Oscar de la Renta"][/caption] NEW YORK, United States - It's a new year, but the news hasn't changed all that much for the luxury business. In fact, as the numbers roll in from the holiday season and for the fourth quarter of 2008, many ... http://www.businessoffashion.com/2009/01/ceo-talk-alex-bolen-chief-executive-officer-oscar-de-la-renta.html [caption id="attachment_1206" align="aligncenter" width="500" caption="Stars take to the red carpet, surrounded by paparazzi"][/caption] LONDON, United Kingdom - According to analysts, we've just come through the worst holiday selling season in 40 years.  If that’s not bad enough, Chanel announced that it is laying off 200 people in Paris. Chanel! That surprised everyone ... http://www.businessoffashion.com/2009/01/friday-column-how-to-survive-the-recession.html NAIROBI, Kenya - The way things are looking, 2009 is going to be a very tough year indeed. And, with all the froth and gloss in the fashion business over of the past few years, it will not be surprising to see many fashion companies fail, especially those that have ... http://www.businessoffashion.com/2008/12/creative-entrepreneurship-a-wish-for-2009.html   LONDON, United Kingdom - As we wind down our second year here on The Business of Fashion, I thought it would be interesting take a look back at our most popular articles from the last 12 months in what was quite the eventful year, not only for the Luxury industry, but ... http://www.businessoffashion.com/2008/12/bof-year-in-review-top-10-articles-of-2008.html [caption id="attachment_978" align="alignnone" width="500" caption="Anna E Alex, Jewellery designers, Italy"][/caption] NAIROBI, Kenya - The best thing about Christmas in the fashion business is that all of the creativity that is usually focused on clothes and campaigns is temporarily fixated on the festive season. In the beginning of an annual tradition here on ... http://www.businessoffashion.com/2008/12/the-business-of-fashion-happy-holidays.html [caption id="attachment_828" align="alignnone" width="500" caption="Priya Kishore, a beacon for Bombay's new creative elite, courtesy of Bombay Electric"][/caption] NEW DELHI, India - When Priya Kishore and Bombay Electric hit Mumbai a few years ago, Mumbaikars didn't know what was coming. No sooner had Kishore arrived than she became a beacon for Bombay's ... http://www.businessoffashion.com/2008/12/ceo-talk-priya-kishore-founder-and-creative-director-bombay-electric.html