Yes it's true.  You don't have to be a bad girl to get ahead; according to Smooth Sale founder and CEO, Elinor Stutz, who also happens to be the author of "Nice Girls DO Get The Sale: Relationship Building That Gets Results."   

Tune in to this really nice, down to earth interview and discover the real secret to making that sale -- irrespective of whether your a boy or a girl!

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Elinor Stutz Bio             

Elinor Stutz, founder and CEO of Smooth Sale, specializes in sales training for entrepreneurs, network marketers and beginning salespeople. After 13 years of working in corporate sales, Elinor now reveals her self-taught approach to sales that leveraged her success beyond that of her most seasoned colleagues.
             
Beginning her career as a copier saleswoman with a phonebook as her only source of leads, Elinor was able to rise past the chauvinism in her male-dominated office and turn ice cold leads into trusted partners. She went on to become the top salesperson in her region. As she advanced her career to networked printers and then hi-tech, recognition in the form of President’s Club, and Regional and National Awards accompanied every step.

Elinor’s past corporate client roster includes Visa, Sony, Hewlett-Packard, and U.S. Geological Survey, as well as a growing number of high-tech companies in Silicon Valley. Committed to passing on her knowledge to others, Elinor emphasizes relationship building and adapting sales techniques to suit individual personalities. As an author, instructor, public speaker, and radio guest, she has helped countless individuals and companies incorporate this practice into their businesses.

Elinor helps entrepreneurs, network marketers and beginning salespeople (0-5 years) to build a dynamic business. She has taught business people across the country to overcome their fears and turn their stormy sales cycle into a Smooth Sale.

Arthur is a chauffeur who is intellectually gifted. Jonathan is no less bright than Arthur, equally hard-working, and a billionaire. So why is Jonathan in the back seat of the limousine and Arthur in the front? What explains the difference between success and failure? And what does it mean to you and your children?

Joachim de Posada, a world-renowned motivational speaker, found the answer in a landmark Stanford University study of children who were able to delay gratification-in the form of a marshmallow they'd been given to eat-with the promise that they'd be rewarded with an additional marshmallow if they resisted eating the first for fifteen minutes. Ten years later, the children who held out had grown up to be significantly more successful than those who had eaten their marshmallow immediately.

Posada saw that the key difference between success and failure is not merely hard work or superior intelligence, but the ability to delay gratification. "Marshmallow resisters" achieve high levels of success while others eat all their marshmallows at once, so to speak-accumulating debt and dissatisfaction despite their occupations or incomes. But it doesn't have to be that way. Using a simple parable and real-life examples (including basketball great Larry Bird and major league baseball catcher Jorge Posada, Joachim's cousin), this life-changing book shows readers how the moves made today can pay off big tomorrow-if they just don't eat the marshmallow...yet. And that's just what the book says!

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Listen to Posada, author of Don't Eat the Marshmallow...Yet! as he talks to Alan Rothman host of the BOS radio show. In this entertaining interview he tells us in facinating detail why if you eat the marshmallow you are more likely to have low self-esteem issues and be predisposed to failure in life and business. Thankfully, all is not lost, as he explains how we can get on the right road and travel in the backseat of the limousine on the road to success!

Listen in as Alan speaks to Eddie Erlandson co-author of Alpha Male Syndrome as we explore Alphas-who are predominantly male-may be aggressive achievers who get things done, but their potential for explosive anger and ruthless competitiveness can be bad for business. This is a facinating interview as Erlandson describes the different Alpha's (The Alpha Commander; The Alpha Visionary; The Alpha Strategist and The Alpha Executor) and the positive and nagative impact of working with each. 

As they say "it's a jungle out there" So listen up before you get eaten alive by the next Alpha in your office!

Click Here to Listen to Alpha Male Interview

In this great interview we speak to Timothy Daniel Hogan, CEO of Commonwealth Capital Advisors and author The Secrets of Wall Street - Raising Capital for Start-Up & Early Stage Companies. In this interview Hogan shares with us the essential of raising capital as he address the massive unmet need for the 25 Million U. S. small businesses, as well as, the 600,000 start-ups formed each year…access to venture capital directly from individual investors. Hogan, who started his Wall Street career in 1985 with one of the largest firms in the business, Merrill Lynch, then moved on to E. F. Hutton and Shearson Lehman Brothers, explains how in good times and bad, only 1.5% of small businesses receive funding from venture capital firms, leaving 98.5% with no where to turn, until now.

This is a truly great interview packed with sound advice

Wall Street Secrets Interview

The Secrets of Wall Street details how entrepreneurs can successfully raise substantial amounts of venture capital on their own by creating a “finance department” within their company. An “in-house” finance department enables one to compete directly with financial institutions, i.e. venture capital firms, for individual investor funds.

The book explains how to:

• Quickly, easily and effectively raise substantial amounts of venture capital from individual investors through the issuance of privately and publicly placed      securities;
• Build a self-funding finance department that enables you to deal from a relative position of strength in all financial matters;
• Produce securities offering documents with “marketable” deal structures at a fraction of the traditional time and cost, while maintaining the vast majority of common equity ownership and voting control;
• Use securities as currency to purchase assets or acquire competitors.

Download your complimentary copy of the Book!

It’s a turn-key finance department in a book!

Every day thousands of salespeople and business owners spend hours making cold calls, even though they can’t turn more than 3 percent of cold prospects into customers. If they used referral selling instead, their prospects would become customers between 50 and 90 percent of the time.

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In this interview with Alan Rothman, author Joanne S. Black shares valuable, practical advice from her groundbreaking new book “NO MORE COLD CALLING: The Breakthrough System That Will Leave Your Competition in the Dust” .  Listen in as Joanne shares with us why cold calling and other ineffective prospecting techniques persist even though most sales reps know they don’t work. You will learn how to harness the power of referral selling to boost sales, reduce stress and bring in your ideal customers.

Joanne S. Black is a sales strategist, business consultant, speaker and seminar leader. Her clients include California State Automobile Association, Charles Schwab, KPMG and The Mechanics Banks. For more information check out www.NoMoreColdCalling.com.

BASM is where your investing fortune lies!

In this great BOS interview Alan speaks with Frederick R. Kobrick, "Master" stock picker, mutual fund manager and author of The Big Money: Seven Steps to Picking Great Stocks and Finding Financial Security .  Kobrick shares with us his time proven techniques on how to pick the high performance stocks that can appreciate in value a hundred times plus. Indeed Kobrick (whose friend and competitor Peter Lynch calls him one of the best stock pickers he has ever met), tells us his success formula and explains that by owning just a few "wealth" stocks and following his basic principles you can ultimately become truly rich. 

If you find that the technical aspects of investing and  information overload have  blurred your vision when it comes to picking great stocks, then fear not.  In this packed interview Kobrick unleashes his magic formula; B.A.M.S. and the critical Seven Steps that will help you pick the great stocks before everyone else discovers they're great. This is a gem of an interview; so listen and learn!

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In his wonderfully written book Kobrick describes how he found some of his most successful stocks simply by looking carefully at the products and services that customers and investors love, and recognizing the great business models that create repeatability, the ability to keep producing success. He explains that the average investor should not try to emulate a stock analyst or a technician to find great stocks that will generate great wealth. Instead investors must recognize great companies early -- by understanding their business model, identifying their assumptions, recognizing their business strategy, and evaluating their management. Kobrick calls those four factors BASM, and they are the cornerstone of his investing philosophy. Great managements grow companies and earnings, driving stock prices higher. Kobrick also offers some tried-and-tested ways to know when you have a winner you should hold, and when you should sell. 

The Big Money is a "must read" and according to Peter Lynch, breaks new ground and will help investors improve their skills.

Bio: Frederick R. Kobrick has managed money for more than thirty years. He spent fourteen years as an investment analyst at Wellington Management Company, then joined State Street Research & Management in 1985. He managed the State Street Research Capital Fund, which was one of the five best-performing funds in the country for fifteen years, according to USA Today. Kobrick's Capital Appreciation Fund was included in Money magazine's "Six Funds of the Decade" in 1996, and cited in USA Today as among the five best funds for the entire bull market.

Kobrick left State Street in 1997 to start his own firm, managing three public mutual funds as well as Kobrick Capital, a hedge fund for wealthy individuals and institutions. He was cited by The Boston Globe as one of the top three investors of the 1990s. Kobrick Capital was named USA Today All-Star Fund of the Year in 1998 and 1999, the only mutual fund ever to win twice.

Sit back and be prepared for plenty of motivation, inspiration and pure entertainment from the high energy, Highlander - The Scottish entrepreneur and marketing mentor extraordinaire, Fraser Hay; He is the  Ecademy member who within 8-months of joining the on-line network used his marketing savvy to optimize the on-line business and wealth creation opportunities within the network to achieve outstanding success and phenomenal financial reward. 

Click Here for the Fraser Hay Interview!

Hay, who has written the book How To Make Money on Ecademy, shares with us his inside secrets to using the mentoring and interactive online network to achieve extraordinary business success; irrespective of what business you're in. Hear some great real life success stories and how he achieved such amazing success with Ecademy, and of course, you will hear how you can too!   

Also, listen in as the Highlander Hay, outlines how you can become a part of his unique Ecademy Club (normally costs $400) absolutely FREE!

If you're an invester in the stock market, a business owner or entrepreneur you'll understand how an economic downturn can impact dramatically on your bottom line.  And if you're very savvy, you'll also know how to navigate your way through the ups and downs of the business cycles, through recessions and expansions.  But if you don't... fear not. We have the answers right here as we explore how you can make money on the downturn of a business cycle, rather than losing your shirt!

Listen in as Alan talks to Peter Navarro, business professor at the University of California, Irvine and author of three great books If It's Raining in Brazil Buy Starbucks and When the Market Moves Will You Be Ready?: How to Profit From Major Market Events. Navarro's thrid and latest book The Well-Timed Strategy: Managing the Business Cycle for Competitive Advantage is the subject matter of this interview and we delve deep into the business cycle risks and opportunities as Navarro reveals why the business cycle is an even more powerful P&L driver that you may realize!

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In this intervew you'll discover a number of contrarian and counter-cyclical strategies and tactics that the smarter investors and executives are using to make money off the business cycle.  Navarro gives us example after example of what the smart ones are doing to profit in the face of oil price spikes, trade wars and other macroeconomic events that have most investors and CEOs running for cover... NOT to be missed!

If you've seen your investments in the stock market dwindle into a worthless load of share certificates only good for papering the wall with, then you'll definitely take pleasure in listening to this next Business of Success interview. Here we speak to Michael Parness who back in 1998 as a struggling playwright and screenwriter decided to leave the stability of his sports memorabilia business to take up his craft full-time. Then on the advice of a stockbroker, he invested his nest egg of $150,000. But October 1988 crash gutted his portfolio by 80 percent and his stocks failed to recover.  Now this is where it all gets interesting. Broke and living in a tiny low rent apartment, Parness in 1999 set out to exact his revenge, and did so admirably. He opened an Ameritrade account and within 15-months he turned his $33,000 into SEVEN MILLION DOLLARS! 

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This is a wonderful opportunity to hear Michael Parness, author of Rule the Freakin' Markets and Power Trading Power Living as he shares with us how to profit in any market, Bull or Bear.  Listen in and discover how he turned his failires around and beat the market, hear what stocks to watch out for, and what opportunities there are for trading in the market right now.

Parness went on to found Trendfund.com and is now lead financial advisor, guiding thousands of subscribers who seek his trading expertise in both bull and bear market conditions. Using his an online persona; his trading name, "Waxie," is a nod to a former career in sports memorabilia.

If you're actively involved in building a network that increases your sphere of influence, then you really won't want to miss this is a very fine interview with Keith Ferrazzi, founder and CEO of Ferrazzi Greenlight and author of the highly acclaimed, Never Eat Alone: And Other Secrets to Success, One Relationship at a Time.  Ferrazzi, who according to both Forbes and Inc Magazines is one of the world's most "connected" individuals works on the premise that your "network is your net worth." Here Ferrazzi shares with us his timeless strategies for getting ahead in business and in life.

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Listen in as Ferrazzi discusses with Alan why so many people are disgruntled as they stand on the sidelines and watch younger and less experienced co-workers getting promotions ahead of them despite the fact that they have less practical on the job experience. For Farrazzi the explaination is really simple; the boss either likes them more, or indeed they happen to know someone who has helped them in the process. Also, hear the six things you can start doing right now that will lead to your success. 

This is a classic interview and is packed full of great motivating and practical advice!

Ever wondered why some products mean something to us, while others do not? Or what's the magic glue that tightly holds consumers to brands such as Google, Mini Cooper, Oprah and others? And why do so many brands with great product innovation, perfect location, terrific customer experience, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have?

The answer lies herein. Listen in as we speak to Patrick Hanlon, founder of Thinktopia and author of Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future as he reveals the seven factors known as Primal Codes and shows us how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand.

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Hanlon's book is an amazing read and gives us a provocative view of classic branding. What makes this book different from the hundreds of other books on branding, is that it looks at brands as a belief system that creates a brand community. The book also provides a prescriptive element and the seven codes of primal branding can be applied to any brand; whether it's a product, service, city, personality or social cause. This is a fascinating read.  It's almost like Hanlon's discovered the Holy Grail of great branding!

To get the flavor of Primal Branding why not Click here to watch the movie!

Patrick Hanlon has worked on such famous brands as Lego, Absolut, General Motors, Pepsi International, Sears, Bell South and IBM as a senior executive at one of the world's most creative advertising agencies went on to found Thinktopia and shared his proprietary new primal branding construct with marketers from Target, Starbucks, American Express and many Fortune 500 companies.

If you're one of the few people who doesn't know who John C. Bogle is, then let me tell you. According to Fortune Magazine John C. Bogle is designated one of the  four "Giants of the 20th Century" in the investment industry, along side other greats such as, Warren Buffet, Peter Lynch and George Soros and Time Magazine ranks him in the top 100 most influential people in the world. 

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In this exclusive interview with Alan Rothman on the Business of Success we talk to John (Jack) C. Bogle, founder of The Vanguard Group and author of The Battle for the Soul of Capitalism: How the financial system undermined social ideas, damaged trust in the markets, robbed investors of trillions -- and what to do about it as he delivers a hard hitting and entertaining account of how corporate America nearly derailed American capitalism and failed investors. 

If you're not a success in business or life and have problems that get in your way of achieving success, then we don't want to hear you! After all, your problems are  more than likely all your own fault!

Shut Up, Stop Whining and GET A LIFE: The Kick-Butt Approach to a Better Life's author Larry Winget says it's time to get on with the business of taking personal responsibility. Winget who's also a highly successful motivational speaker to 400 of the Fortune 500 companies and the highest paid non-celebrity speaker in the USA talks us through the power of personal  responsibility and tells us why moaning about your circumstances wont make one bit of difference to your situation.   

SHUT UP & Click Here to Listen

Join the Busines of Success resident host, Alan Rothman as he talks to The Pitbull of Personal Development, Larry Winget in this thoroughly enjoyable interview - Winget humourously rationalizes his no nonsense philosophy of taking charge of your own life. So folks it's now time to Shut, LISTEN and then Stop Whining!

Following our previous interview with Addison Wiggin, author of the book Empire of Debt we again speak to the Editorial Director and publisher of the highly successful The Daily Reckoning  as he updates us on a multitude of topics and gives us a great insight into consumer and investor trends for the future. Listen in as he discusses the opportunities arising from slowing house prices and increased mortgage rates; as we shift into a buyers market with new investment opportunities as a result of the increasing number of foreclosures.

Addison also talks about the enormous spending problem in Washington as the Federal debt reaches $9 Trillion and explains how the Administration is engaging in what he calls “Enron style accounting” as they keep the costs of war in Iraq Afganistan “off budget.”

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For such a short interview it’s full of information that will impact on your investment and tax dollars. Therefore we say this one is worth a listen!

As mounting numbers of once mighty CEOs are paraded in and out of courts, one might be inclined to believe that Wall Street has cleans up its act and is no longer a rigged insiders game.

Not so, according to Dan Reingold, former top-rated telecoms analyst and author of Confessions of a Wall Street Trader: A True Story of Inside Information and Corruption in the Stock Market who in this interview on BOS gives us a real insight into what it's like to be an inside player in this high-stakes game.

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Believe it or not, the following Business of Success interview is worth at least $2,200 to you! Because according to Daniel Nissanoff, author of Future Shop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We REALLY Want,  your house is overflowing with thousands of dollars worth of unused or unwanted objects. Indeed, it is estimated that the average household has $2,200 worth of unused items.  And it gets better than that: It seems that all of our possessions have that one thing we're all looking for - a residual value!

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In this interview you will hear how in the last year alone, over $44 Billion worth of goods were sold on eBay. You'll also hear how 700,000 people actually make their primary income on eBay, and how only only 5% of the 180 million people who have traded on eBay, have actually ever SOLD on the platform. 

This is a fantastic interview. You will discover how to leverage the auction culture so that you don't miss out and can reclaim that new income opportunity that's rightfully yours. This is your chance to cash in on the paradigm shift in the on-line auction culture, because with the advent of the "Drop Off" stores opening up around the country, you now have no excuse for keeping all that junk that's been cluttering your home!

Don't forget fols; one man's junk is another man's treasure!

This interview has it all and gets our vote as 'BOS Interview of the Week.'

Here we speak to Jack Uldrich, president of the NanoVeritas Group and author Investing in Nanotechnology – a book that profiles over 100 leading nanotechnology companies. According to Mark Andreersen , co-founder of Netscape, this is the first book on how to profit from the next big thing; as Andeerseen so eloquently says “Someone is going to make a s***load of money in nanotech.” This is a wonderful interview with  Uldrich, who describes what nanotech is, how it will transform a large number of businesses over the next few years, and how it is projected to account for over a $1 Trillion worth of products just in the USA ALONE!

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For questions such as; how does one distinguish the real players from the "nano-pretenders," or how  can you achieve market-beating returns in Nanotech, along with what steps you need to take to access and profit from the nanotech market, the answer is... simply read the book and listen to this interview -- it's packed full of useful reference points and solid advice-- what more could you want!?

In this fascinating interview we speak to Bo Burlingham, editor at large of INC Magazine and author of a really great book called, Small Giants: Companies that Choose to be Great Instead of Big. Burlingham takes us on a quest to find the best companies (not the biggest!) that were at the crossroads of choice – grow bigger or be the best. The 14 CEOs of the companies that decided to resist the ‘big is best’ model and elected be the best at what they do have made their way into Small Giants and Burlingham recounts in a witty and entertaining style the secrets to their business success and personal fulfillment. What’s interesting about the companies held up as an example of great, instead of big, is that all of the companies have remained private and closely held staying true to their vision and values.

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Outside of size and growth rate, Bo Burlingham's 'Small Giants' also share some interesting characteristics. All have an utter determination to be the best at what they do and most have been recognized for excellence by independent bodies -- both inside and outside of their own industries. All have had the opportunity to raise a lot of capital, grow very fast, do mergers and acquisitions, expand geographically, and generally follow the well-worn route of other successful companies.  The book is one every entrepreneur should read - Click the above link to hear the interview!

In this BOS interview with Joe Vitale, founder and  president of Hypnotic Marketing, Inc., and author of a really great book called Life's Missing Instruction Manual, we ponder the meaning of life - a fulfilling one! One just can't help but wonder about the big amount of little things that we put in our way, that either stop or slow us on our path to achieving success in life.  Vitale's interview is a breath of fresh air, so listen in as he imparts simple but meaningful pearls of wisdom from what he calls "the guide book you should have been given at birth."

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This really is a little gem of an interview -- it's lively, absolutely entertaining and well worth a listen from anyone who strives to achieve health, wealth and happiness  in life -- I guess that covers just about all of us!

History repeats itself on BOS : A little note of interest, and perhaps a little self-praise as opposed to anything else; but early in this interview Vitale tells us how after his last interview his book shot straight to #1 on Amazon within two days -- well it's happened again. Vitale's new book has gone from a ranking of #7,465 at the time of his interview on Sunday to #1 in just two days!

As you move your business to the next level, the importance of connecting with the right people-- in the right environment, is crucial to increasing your "who you know quotient." In this next interview we speak to Penny Power, founder of Ecademy as she shares with us exactly how you can do just that.  Listen in as Penny tell us how Ecademy became one of Europe's leading business networking portals with over 70,000 members spanning the globe.

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Doing justice to this next intervew with maverick financial writer Addison Wiggin, Editorial Director and publisher of highly successful The Daily Reckoning and author of the book Empire of Debt: The Rise of an Epic Financial Crisis will prove difficult.  Not only is it facinating, but it's also pretty alarming as we hear America has abandoned its private virtures of personal liberty, economic freedom, and fiscal restraint as its character shifts to accommodate a new imperial role, favoring instead government control of the economy, unfettered deficit spending, gluttonous consumption, and fearless military adventurism, all of which have ravaged the business environment, devastated personal balance sheets, and led the global economy to the brink of financial crisis.

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Tune in as Addison and Alan discuss the state of the nations finances and how the USA could be headed for financial ruin.  Once you've listened to this inteview you may want to put your credit card away and then start realligning your investment protfolio!

Ever wondered what goes on in a Wall Street trader's brain? Or why, when  presented with the same set of facts, do some traders see gold while others see dross? And what do sex, drugs and buying risky stocks have in common?

Here on BOS we have the answer as talk to Adam Levy, author of the Bloomberg Markets Magazine cover story, Mapping the Trader's Brain - Scientists plumb the secrets of making money, as he explores the mysteries of the traders brain through the science of neurofinance. 

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Don't miss this great interview as Levy gives a highly entertaining and fascinating glimpse into the mind of the trader.

In a behind the scenes conversation with Alan Rothman of BOS, the former CEO and Chairman of Control Data, Robert M. Price, drew on 40 years at the forefront of the computer industry and illustrates how today’s business leaders and entrepreneurs can apply it. He explains the principles that transformed those 34 employees into a company with 45,000 people with revenues topping $1 billion in less than 14 years from its start. And by August of 1968, an initial investment of $10,000 grew to be worth $6.3 million.  

The starting point for this conversation was based on a review of The Eye for Innovation: Recognizing Possibilities and Managing the Creative Enterprise (Yale University Press) in which Mr. Price shared the insights and experiences he has experienced at the helm of his organization.

Price argues that innovators are made, not born, and what made Control Data so successful was based on creating a culture of innovation using sometimes radical business techniques, that today’s companies can apply:

• Outmaneuver Giants: When Control Data filed an anti-trust lawsuit against IBM, Control Data’s small team of lawyers was able to reach a settlement valued at $700,000 ($3.1 billion in 2004 dollars) that helped fuel Control Data’s growth. Control Data also helped its case by developing an information database system specifically for litigation support in antitrust actions.
• Innovation Needs to be Another “Line Item”: Policies and budgets for stimulating innovation are needed as much as other corporate planning. Boards and/or management need to audit innovation efforts and provide the personnel and finances to support those initiatives.
• Face the Ugly Facts: Control Data learned that innovation and determination cannot overcome all obstacles. In the mid 1980s when the company hit a financial and management crisis, Robert Price made the hard decisions to return the company to profitability by 1987, and the investment community responded with rising stock prices.
• Download robertprice.mp3

“Control Data forged a heritage of innovation that lives on as a compass for the company of the future.”  Hear it revealed in Rothman’s probing questions that inspired Price to reveal the inside secrets that can be applied for your own success!

Our fascination with companies that turn billion dollar ideas into billion dollar businesses is aptly sated in this next interview as we talk to the charming David G. Thomson, author of the book, Blueprint To A Billion: 7 Essential Steps to Achieve Exponential Growth.

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Click the above link and hear Thomson's give a fascinating account of what it takes for companies to hit the critical billion dollar benchmark, as he gives a down-to- earth account of the 7 essential principles required to get you there.

Think Google, eBay, Microsoft, Starbucks, Nike and Harley Davidson.... these are just a few examples of an elite group of companies that have managed to turn billion dollar ideas into billion dollar companies. Thomson has written a terrific book that is the product of a 3-year in depth research and analysis of the commonalities between all of these billion dollar companies. Hear the common characteristics that have proven to be the magic formula, and where the next billion dollar companies are likely emerge from. 

If you have a big picture vision for your company, then this is the interview for you!

In this interview the finer points of leadership are explored as our resident BOS host, Alan Rothman talks to John Maxwell, world renowned motivational speaker and author of the book, The 360 Degree Leader: Developing Your Influence From Anywhere in the Organization.

In this interview Maxwell tells us what motivated him to write yet another book on leadership, and how he almost called it, 'Leading From the Middle.'  Indeed leading from the middle of the pack aptly describes his philosophy. Tune in and hear how, irrespective of your position within your company, you can apply simple techniques to grow your circle of influence and develop your sphere of influence by leading up, down and sideways -- basically 350 Degrees!

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In this interview we take you across the Atlantic Ocean to Dublin, Ireland where we hook up with Feargal Quinn, the supermarket magnate, who also happens to be an Irish Senator and the author of the international best seller, Crowning the Customer. In his homeland Quinn is a household name, and in international business circles, he is widely recognized as one of the greatest retailers in the world.

In this interview Quinn shares with us the secrets to his success. Listen in and learn about the The Boomerang Principle; the essence of which is all about a good customer experience, so that your customers come back for more. A principle that is successfully instilled throughout his organization and sets the standard for supermarket chains and businesses throughout the world.  Wearing the crown as the Master of Loyalty, Quinn is also accredited with creating the first and most successful loyalty program in the world. His loyalty principles are replicated by business the world over. And his simple approach to loyalty? Reward your loyal customers!

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Even though this is a 30 minute packed interview (with commercials edited out!), the charming and entertaining Senator Quinn leaves us wanting more as he shares many anecdotal examples of how he has crowned the customer and customer is king!  And that folks, is the real measure of a great interview!

And as for the book? Well it is also excellent and worthy of the Five Star reviews it received on Amazon. Indeed one reviewer, bought multiple copies of Crowning the Customer to give away to everyone who claims to understand customer care. This book is a real hands-on guide for anyone running a business and well worth a read!

This is a facinating interview borne out a natural curiosity to list the top M&A "Deals from Hell." So who better to talk to than Robert Bruner author of the book Deals from Hell: M&A Deals that Rise Above the Ashes. Bruner is recogniszed as one of the foremost thinkers and educators in the field of Mergers and Acquisitions and he shares with us the real reasons for many of the largest M&A blunders in history. Another great entertaining interview that gives a great insight into the complex world of Mergers and Acquisition.

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Click above link to hear this interview!

In this interview we speak to John Carter, veteran trader and author of Mastering the Trade,  who shares his hard-won five-point technique for successful swing trading. Listen in as this interview is loaded with some great advice as Carter explains how you can move to the next level of confidence by explaining how markets really work and detailing behind-the-scenes market mechanics. Hear what Carter sees as the "strong sectors" to buy for the long hold for 2006!

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John F. Carter, CTA, is president of Trade the Markets, Inc., and principal of the money management firm Razor Trading. Carter speaks often at Trader's Expo and other trading industry events, and is a regular contributor to SFO magazine, award-winning website tradethemarkets.com  and Chicago Board of Trade publications.

On BOS, we've interviewed so many experts on branding, that it's just not funny! Some have been great and others have been... just mediocre. But let me assure you, this next interview is one of the more practical and entertaining interviews we've done on branding so far. This one should by now be on your must hear list of of great BOS branding interviews!

So sit back and be prepared to go back-to-basics with branding expert Bill Schley of David Inc. and author of Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea.  Listen in as Bill outlines some of the 17 critical elements of creating a winning brand (all of which you'll find in the book of course!) and hear some great examples of companies who have moved to the #1 spot in their industries by simply defining their Dominant Selling Idea (DSI).  If you happen to think that you're above the back-to-basics approach, be warned -- failure to do so could seriously damage your brands health!

Take this recommendation from one who has been privy to some of the greatest branding experts in the world. Listen to the interview and get a copy of the book -- it's essential to healthy branding.

In this interview we talk to Bill Diffenderffer author of The Samurai Leader: Winning Business Battles With The Wisdom, Honor and Courage of the Samurai Code.  Deffenderffer has been studying the Samurai Code for decades, using it to help lead companies as Continental Airlines and IBM.  This is another great interview, so listen in and hear how to use the Samurai Code so that you can discover:

• How to choose the right battles every time
• When to hold your ground during negotiations
• How true leaders build loyal teams
• The right way to execute change

Download samurai_warrior.mp3