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	<title>Business Strategies Etc.</title>
	
	<link>http://www.business-strategies-etc.com</link>
	<description>Build Revenue - Protect Profits - Cut Costs</description>
	<pubDate>Tue, 07 Jul 2009 17:31:25 +0000</pubDate>
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		<managingEditor>gail@business-strategies-etc.com ()</managingEditor>
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		<ttl>1440</ttl>
		<itunes:keywords>Web,to,Print,Variable,Data,Printing,Direct,Mail,Marketing,Collateral</itunes:keywords>
		<itunes:subtitle>Build Revenue - Protect Profits - Cut Costs</itunes:subtitle>
		<itunes:summary>Build Revenue - Protect Profits - Cut Costs</itunes:summary>
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			<itunes:email>gail@business-strategies-etc.com</itunes:email>
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			<title>Business Strategies Etc.</title>
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		<media:copyright>©</media:copyright><media:thumbnail url="http://216.92.54.171/wp-content/plugins/podpress/images/powered_by_podpress.jpg" /><media:keywords>Web,to,Print,Variable,Data,Printing,Direct,Mail,Marketing,Collateral</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Business News</media:category><itunes:category text="Business"><itunes:category text="Business News" /></itunes:category><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/BusinessStrategiesEtc" type="application/rss+xml" /><item>
		<title>Graphic Design as a Subversive Act?</title>
		<link>http://feedproxy.google.com/~r/BusinessStrategiesEtc/~3/h_dvd5g3dPA/</link>
		<comments>http://www.business-strategies-etc.com/2009/graphic-design-as-a-subversive-act/#comments</comments>
		<pubDate>Sun, 05 Jul 2009 22:43:15 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
		
		<category><![CDATA[Graphic Design]]></category>

		<category><![CDATA[Thoughts/Inspiration]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=2395</guid>
		<description><![CDATA[FASHION-able: hacktivism and engaged fashion design, by Otto von Busch (doctoral thesis), University of Gothenburg, School of Design and Crafts.
Graphic design can be used to change behavior, and Otto von Busch offers some terrific insights into &#8220;design as a subversive act.&#8221;
Hacking is a wide practice, yet it can be condensed to some central points, as [...]]]></description>
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		<item>
		<title>Advice for a Would-be Writer Targeting Trade Publications</title>
		<link>http://feedproxy.google.com/~r/BusinessStrategiesEtc/~3/h8hh_cAOR6M/</link>
		<comments>http://www.business-strategies-etc.com/2009/advice-for-a-would-be-writer-targeting-trade-publications/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 23:54:13 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
		
		<category><![CDATA[Light Reading]]></category>

		<category><![CDATA[Thoughts/Inspiration]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=2387</guid>
		<description><![CDATA[

I&#8217;ve been writing for a number of trade publications for close to 20 years, though professionally for only the last seven. A friend recently asked me for advice.

His question?  &#8220;How would I publish an article in industry publications and where would I begin?&#8221; Following is my response.



Do these things:



Get a list of all the [...]]]></description>
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		<item>
		<title>Grays Harbor Paper - A Different Paper Company</title>
		<link>http://feedproxy.google.com/~r/BusinessStrategiesEtc/~3/k6ftjMvQj8g/</link>
		<comments>http://www.business-strategies-etc.com/2009/grays-harbor-paper-a-different-paper-company/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 23:52:41 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
		
		<category><![CDATA[Business Strategies]]></category>

		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=2371</guid>
		<description><![CDATA[At this week&#8217;s Action for a Sustainable America, held in Seattle, I had the opportunity to meet some great folks. The event was one of a series of three where corporate leaders and green innovators examined sustainability as a corporate strategy.
David Quigg, Grays Harbor Paper, introduced the company his father helped rescue with a team [...]]]></description>
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		<item>
		<title>3 Rules for These Times</title>
		<link>http://feedproxy.google.com/~r/BusinessStrategiesEtc/~3/9gAsalRC4jQ/</link>
		<comments>http://www.business-strategies-etc.com/2009/3-rules-for-these-times/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 15:54:14 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
		
		<category><![CDATA[Business Strategies]]></category>

		<category><![CDATA[Thoughts/Inspiration]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=2343</guid>
		<description><![CDATA[I&#8217;m hopeful when I read:
Most economists agree that the worst of this financial meltdown is now behind us. Unemployment is at a 25-year high, it&#8217;s true, but at least the pace of lay-offs has slowed. If there was a doubt before, it seems safe to conclude that we&#8217;re going to make it through this mess. [...]]]></description>
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		<item>
		<title>Carbon Sequestering - The Right Way</title>
		<link>http://feedproxy.google.com/~r/BusinessStrategiesEtc/~3/BKtwmo__xcA/</link>
		<comments>http://www.business-strategies-etc.com/2009/carbon-sequestering-the-right-way/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 00:16:35 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
		
		<category><![CDATA[Light Reading]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=2320</guid>
		<description><![CDATA[
As a committed bibliophile and writer about &#8220;green printing,&#8221; I discovered that the Seattle Book and Paper Show combined my two interests perfectly.
What better way to sequester carbon than old books and beautiful prints?



Looking forward to a repeat - larger show/venue - in the fall!
]]></description>
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		<item>
		<title>Scarcity Marketing - Closed More Than Open?</title>
		<link>http://feedproxy.google.com/~r/BusinessStrategiesEtc/~3/VQ_ZVB-dT-0/</link>
		<comments>http://www.business-strategies-etc.com/2009/scarcity-marketing-closed-more-than-open/#comments</comments>
		<pubDate>Tue, 26 May 2009 19:07:35 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
		
		<category><![CDATA[Business Strategies]]></category>

		<category><![CDATA[Changing Communication]]></category>

		<category><![CDATA[Marketing Strategies]]></category>

		<category><![CDATA[Thoughts/Inspiration]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=2310</guid>
		<description><![CDATA[
Turning a flash mob into customers&#8230;
In a world of 24/7 shopping, who would have thought that opening one week every month would be a good sales strategy?
Twin Cities Business blog, State of the Brand, this week profiled a company that does just that:
The Fun Sisters Boutique should not work. But just like the bumblebee - [...]]]></description>
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		<item>
		<title>Make Marketing Work Better</title>
		<link>http://feedproxy.google.com/~r/BusinessStrategiesEtc/~3/NGKaVD0VFpI/</link>
		<comments>http://www.business-strategies-etc.com/2009/make-marketing-work-better/#comments</comments>
		<pubDate>Tue, 26 May 2009 00:11:43 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
		
		<category><![CDATA[Business Strategies]]></category>

		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=2292</guid>
		<description><![CDATA[There are times when the finance team continues to push for reductions in marketing. We&#8217;ve all been there! And in these challenging times the marketing function is an especially easy target.
It may seem like a bold move to keep investing in marketing strategies when revenues are flat or heading the wrong way, but it&#8217;s important [...]]]></description>
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		<item>
		<title>Personalized Publishing - Now, THIS is the way it should be done!</title>
		<link>http://feedproxy.google.com/~r/BusinessStrategiesEtc/~3/w7CvvgaH_yM/</link>
		<comments>http://www.business-strategies-etc.com/2009/personalized-publishing-this-is-the-way-it-should-be-done/#comments</comments>
		<pubDate>Fri, 22 May 2009 00:29:36 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
		
		<category><![CDATA[Changing Communication]]></category>

		<category><![CDATA[New/Unusual Technology]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=2262</guid>
		<description><![CDATA[From personalized Starbucks coffee cards to mine magazine; it&#8217;s clear that technology has caught up and we can now create products for an audience of one in a mass-customization process.
mine is a new customized magazine from Time Inc., American Express Publications, and Toyota; but The Obama Time Capsule goes further. Now you can insert yourself [...]]]></description>
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		<item>
		<title>Marketing According to the Grateful Dead</title>
		<link>http://feedproxy.google.com/~r/BusinessStrategiesEtc/~3/U1CJd-SzGko/</link>
		<comments>http://www.business-strategies-etc.com/2009/marketing-according-to-the-grateful-dead/#comments</comments>
		<pubDate>Wed, 20 May 2009 22:01:26 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
		
		<category><![CDATA[Business Strategies]]></category>

		<category><![CDATA[Marketing Strategies]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=2248</guid>
		<description><![CDATA[Way back in the dark ages - 1997, that is - a terrific business magazine called Strategy + Business published a piece titled &#8220;How to &#8216;Truck&#8217; the Brand: Lessons from the Grateful Dead&#8221; by Glenn Rifkin.
More than a decade later, the lessons are just as applicable today. I just wonder what Jerry Garcia and his [...]]]></description>
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		<item>
		<title>E-paper: Reality is closing in!</title>
		<link>http://feedproxy.google.com/~r/BusinessStrategiesEtc/~3/UIIJE4XsDrc/</link>
		<comments>http://www.business-strategies-etc.com/2009/e-paper-reality-is-closing-in/#comments</comments>
		<pubDate>Tue, 12 May 2009 00:08:24 +0000</pubDate>
		<dc:creator>Gail Nickel-Kailing</dc:creator>
		
		<category><![CDATA[Changing Communication]]></category>

		<category><![CDATA[New/Unusual Technology]]></category>

		<guid isPermaLink="false">http://www.business-strategies-etc.com/?p=2232</guid>
		<description><![CDATA[The critical point where we are crossing from analog to digital delivery of printed materials is coming closer and closer. And ironically we are seeing technologies begin to blur that line even more.
MIT Technology Review - one of my very favorite publications - delivered up two articles on e-paper recently. These solutions are coming at [...]]]></description>
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