Business Success Hub

Audio Testimonials Complete the Credibility Cycle

By David Barrett, Co-Founder, AudioAcrobat Few things warm the heart than recognition for a job well done. So, when you get one of those written emails from someone who adores and praises your service or product, go a step further and ask for an audio recording and give adulation a whole new meaning. The results [...]

Demystifying Pushy Follow-Up: Making Follow-Up Simple, Easy, Fun & Effective

“I’ve learned . . . People will forget what you said, people will forget what you did, but. . . people will never forget how you made them feel.” Maya Angelou When talking to coaches and entrepreneurs about the subject of following up with prospects, I might as well scrape my fingernails across the chalkboard [...]

The Truth About Open Rates

by Newsletter and Email Marketing Expert Linda Claire Puig How many of your subscribers open the emails you send? Many coaches and service professionals new to email marketing get discouraged when they look at the measurement called “open rate.” Those who’ve been at it for a while do, too. Why is only a third of [...]

New Year’s Resolutions… In One Year and Out The Next

That’s about the level of confidence that most people have when it comes to setting resolutions. At the beginning of each year people get serious and vow to do whatever it takes to loose the weight, to work less hours, to make more money. They even go so far as setting S.M.A.R.T. goals (Specific, Measureable, [...]

Procrastination, A Tool for Life!

Most ALL of us use procrastination at some time in our lives, do we not? It seems to me if a tool is so widely used, there must be something to it. As a personal and corporate coach, procrastination is almost always the first thing my clients want to eliminate from their lives. As you [...]

The Newsletter Mindset: Chocolates & Flowers

by Linda Claire Puig, President, Claire Communications What do you do when you want to impress a sweetheart or thank a dear friend? Give them flowers! Or chocolate! Or BOTH! And think now how it feels on the receiving end when you receive flowers or chocolate or both. You feel delighted, appreciated, enlivened. So what [...]

Structure Breeds Freedom and Abundance!

Sounds totally counter-intuitive, right?! How can structure lead to freedom? Doesn’t it lead to putting us into a box? Or keeping us playing small? The opposite of structure is freedom. Without structure shouldn’t we be able to do anything we want, however we want, how often we want? That is what we so often hear [...]

3 Steps to Enroll New Clients Like a Pro (and how to avoid the dreaded “I changed my mind” drama)

Guest Post from Bill Barren Helping people master the enrollment conversation and sign up new clients is one of the things I most enjoy doing. Today, I’d like to share with you 3 simple steps that can make a huge shift in the success of your one-on-one consultations. But first, tell me if this has [...]

Get Your Panties Out of a Wad and Make More Money

Every day, coaches waste time, money and energy trying to master “the perfect” marketing strategies for their business. They know that if they just get it right and integrate the one, perfect, magic marketing strategy into their business, it will be the answer to their prayers – they’ll coach more clients and make more money. [...]

Charging What You Are Worth

Have you ever had the following battle in your head (be careful, this is treacherous territory you are venturing into)? “I’m fresh out of school and just starting my coaching business so people won’t pay as much for my coaching services as they would a more experienced coach.” OR “If I can just get them [...]