WiFi Monetization A New Source of Revenue

noreply@blogger.com (Conduit WiFi - Turnkey WiFi Solutions) — Mon, 21 Nov 2016 11:56:00 +0000

Is it a buzz word or a reality? Can WiFi be monetized and become a source of revenue? Can a WiFi network turn into a media channel fabric? These questions would return non satisfactory answers if we consider the challenges associated with traditional monetization techniques.

The traditional monetization techniques are only applicable for Telco’s or big chain Wifi networks who have a high level WiFi Service Management Portal (SMP).

Even with an SMP monetization is only limited to captive portal access whereby advertisements only get impressions when the users log on to WiFi for the first time. Apart from this the other major challenge is internet bandwidth whereby pushing a heavy advertisement teasers, videos could clog the bandwidth.

Conduit WiFi has a profound solution for WiFi Monetization not just limited to carrier grade networks but to every small hotspot who can monetize on the footfall in their premises. Our monetization product is the Access point itself with local storage and a Content Management System on the cloud.

We can create a complete local content portal inside the Access point where your users can get access to videos, movies, audio, text and advertisements locally available without connecting to internet. We take the user through a journey of content before he connects to Internet and you get advertisement impressions. Some of our proven use cases are:

1. Public Transport Services – Our WiFi unit has the ability to host 2 x SIM Cards for 3G/4G networks and its industrial grade engineering makes it a perfect choice to deploy in Buses, Trains, Taxis and even Aircraft's. People can now connect to the WiFi during the journey and can get access to nearly 300 hours of good quality video and at the same advertisements channels are running on.

They can also user internet in a controlled manner through the SIM cards available in the unit. An Airline company using our solution provides Tablets to their Business class users to enjoy the content on our AP locally in air and the content being updated remotely when the aircraft is on ground.

Several bus companies has consulted with us for our bus wifi solutions and are using our Wifi inside their Buses for long routes and as well as within city. Now people sitting in a Bus are not forced to watch one movie going on instead they get the same feeling as if sitting in an aircraft with Inflight entertainment system. With localized advertisement and teaser content available locally it keeps the 4G Data costs to minimal.

2. Customer zone - Banks, hospitals or any organization where many customers come and spend time in certain areas, our content Wifi product can be deployed which provide local content and also controlled internet. All services of Bank, other information of the organization can be loaded on the Wifi and user has immediate access to it moment they enter.

Along with this comes advertisements which is source of income or these advertisements could be local to the organization promoting their own services.

3. Shopping places - Supermarkets, Malls, Shopping centers can attract customers through our solution towards brands. Supermarkets can provide a regular update list of all their products with locations inside the mart, ongoing offers on products and specific advertisements for product manufactures who want to promote.

It can also keep the kids busy with local cartoons and other content for them when parents are shopping. For malls if you want visitors to spend more time, you can provide Wifi Internet through our box and at the same monetize it with advertisements, provide listings of all products, brands, restaurants and a complete library and facilities in the mall.

Imagine someone connecting to a Wifi in a Mall and he gets trailers for movies going on in Cineplex and all this coming down without loading internet.

4. Coffee Shops and Fast Food chains – You can create a WiFi Advertisement Fabric by deploying our content WiFi Access Point and stream advertisements over all your shop locations, it could be location specific campaigns, brand awareness, discount campaigns etc. We have given the best restaurant wifi solutions to our clients to grow their business and generate more revenue.

Business WiFi Solutions | Corporate WiFi Solutions

WiFi Monetization A New Source of Revenue