BusinessWired - Business Wire Blog

Grammar Gossip: The Pop! Quiz Effect

Amy Yen, Marketing Specialist, Business Wire — Fri, 17 Jul 2009 16:37:37 +0000

Every month, Business Wire Editor Emily Jones provides useful grammar tips and tricks to help us write better press releases. It’s another edition of Grammar Gossip! The Pop! Quiz Effect Think you know the difference between commonly confused words ‘affect‘ & ‘effect‘? Time for a pop quiz! Which sentence is correct? a) Thankfully, Spencer Pratt and Heidi Montag’s honeymoon [...]

Business Wire VP Michael Becker on IROs and XBRL

Phil Dennison, Senior Marketing Specialist, Business Wire — Wed, 15 Jul 2009 17:55:08 +0000

Michael Becker, Business Wire’s Vice President, Global Disclosure and Financial Reporting Services, recently contributed an article called “IROs Need a Seat at the XBRL Table: Simple Steps You Can Take to Be Prepared Now” to Bulldog Reporter’s IR Alert. The piece takes a look at the potential relationship between investor relations officers and their companies’ [...]

All Things Press Release: How Long Does it Take to Write a Press Release

Monika Maeckle, Vice President New Media Business Wire — Wed, 15 Jul 2009 16:53:00 +0000

How Long Does it Take to Write a Press Release is addressed in today's All Things Press Release podcast

All Things Press Release Podcast: How to Write a Good Headline

Monika Maeckle, Vice President New Media Business Wire — Tue, 14 Jul 2009 22:44:05 +0000

How to Write a Good Headline is addressed in today's All Things Press Release Podcast, a production of Business Wire

All Things Press Release Podcast: When’s the Best Time to Send A Press Release?

Monika Maeckle, Vice President New Media Business Wire — Mon, 13 Jul 2009 19:18:21 +0000

When's the Best Time to Send a Press Release? Find out in the All Things Press Release Podcast, a production of Business Wire.

Press Release Case Study #2: Heinz Launches MyHeinz Personalized Ketchup With Pittsburgh Steelers Tie-In

Monika Maeckle, Vice President New Media Business Wire — Mon, 13 Jul 2009 14:51:40 +0000

Latching on to a timely news hook is a great way to turn an ordinary story powered by a press release into online traction and product sales. Heinz North America played that move brilliantly in the following press release case study highlighted at a recent Business Wire webinar. Heinz aimed to promote MyHeinz, a custom ketchup site where one can create [...]

Upcoming Business Wire Events – July 8 Edition

Amy Yen, Marketing Specialist, Business Wire — Wed, 08 Jul 2009 17:20:34 +0000

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

Business Wire and Bloomberg Toronto Host Talk with Bureau Chief David Scanlan

Amy Yen, Marketing Specialist, Business Wire — Tue, 07 Jul 2009 16:05:48 +0000

On June 25th, Business Wire Toronto hosted a seminar at Bloomberg’s Toronto office—home to a spectacular view of the Toronto skyline—where Bloomberg Bureau Chief David Scanlan spoke to a crowd of more than 30 of Toronto’s top-tier PR and IR professionals about how to craft an effective press release. David’s talk focused on five “F” factors [...]

Business Wire PR Peeps Poll: News Release or Press Release?

Monika Maeckle, Vice President New Media Business Wire — Wed, 01 Jul 2009 19:03:38 +0000

News release or press release? Almost 56% of public relations professioinals polled chose press release in the Business Wire PR Peeps June poll.

San Francisco Disclosure Experts Discuss Guidance, Social Media in Today’s IR Landscape

Amy Yen, Marketing Specialist, Business Wire — Thu, 25 Jun 2009 20:19:53 +0000

Business Wire San Francisco hosted a breakfast event June 11 at the historic Palace Hotel, where more than 30 area investor relations and media relations professionals gathered for a panel discussion on the most relevant and timely issues in corporate disclosure and investor relations. The event, titled “An Investor Relations Survival Guide: IR Strategies for the [...]