BusinessWired - Business Wire Blog

Upcoming Business Wire Events – November 9 Edition

Jessica Lueck, Marketing — Mon, 09 Nov 2009 20:46:51 +0000

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check [...]

Press Release Battle Groups: Lessons Learned from the USS Midway

eatingarizona — Mon, 09 Nov 2009 18:54:26 +0000

The PRSA’s International Conference held its opening ceremonies on the deck of the USS Midway last night. From 1945 to 1992, the USS Midway patrolled the world’s oceans with an entourage of support vessels. Destroyers, submarines, anti-aircraft & anti-sub ships, tankers, and supply ships were all part of a battle group designed to support the success [...]

Value – Public Relations Style

eatingarizona — Fri, 06 Nov 2009 20:02:22 +0000

It’s fitting given the economic mess of 2009 that the theme of this years International PRSA conference is “delivering value”. Public relations practitioners have not only fought lowered budgets, slow business development, and shrinking client/prospect pools, but they have also had to do battle with social/emerging media and an entirely new way of doing business. 2009 – [...]

New on Twitter: Corporate Social Responsibility News

Phil Dennison, Senior Marketing Specialist, Business Wire — Fri, 06 Nov 2009 19:17:45 +0000

You may have noticed a new addition to the “Follow Us on Twitter” box over at the right: @BWCSRNews. Anna-Christina Cabrales, our Global Disclosure & Financial Reporting specialist, will be tweeting the latest in Corporate Social Responsibility news from Business Wire as well as links to other CSR-related topics around the Web. Make sure to [...]

Social Media for IROs: Understanding the Searching and Sharing Ecosystem

Joseph Miller, EON Product Manager — Thu, 05 Nov 2009 16:24:50 +0000

Business Wire’s own Monika Maeckle, Vice President of New Media, voice of @BusinessWire on Twitter, BusinessWired blogger and occasional podcaster, recently wrote an article on social media for IROs for the NIRI’s monthly Investor Relations Update trade publication. Her piece gives an overview of the current state of social media and what it may mean [...]

XBRL Update: October 2009

Phil Dennison, Senior Marketing Specialist, Business Wire — Wed, 04 Nov 2009 15:20:30 +0000

On October 6, 2009, the SEC issued “Staff Observations From Review of Interactive Data Financial Statements,” identifying improvements to the quality of XBRL submissions. The Staff commented on rendering, element selection, context references, negative values and negated labels, decimals and other observations.Below, please find the items from the SEC Staff’s observations that we believe you should [...]

PR Peeps Poll: Twitter is the social medium of choice

Monika Maeckle, Vice President New Media Business Wire — Tue, 03 Nov 2009 20:48:48 +0000

The October PR Peeps poll results are in and it appears that Twitter is the social medium of choice for professional communicators. Out of 460 who answered the question, “Do you tweet, blog, neither or both?” a hefty 191 tweet, only 15 blog, 112 do neither and 140 do both. These stats reflect what we’re hearing from the [...]

Business Wire at PRSA

Phil Dennison, Senior Marketing Specialist, Business Wire — Tue, 03 Nov 2009 17:10:05 +0000

The PRSA 2009 International Conference begins this Saturday, Nov. 7 in San Diego, and as always, Business Wire will be there, showing you our latest innovations in press release delivery and demonstrating how our high-tech platform beats the competitors with simultaneous delivery, integrated multimedia, superior social media capabilities and more. Here are some of the [...]

Heinz Press Release Case Study: All Things Press Release Podcast

Monika Maeckle, Vice President New Media Business Wire — Mon, 02 Nov 2009 20:24:09 +0000

Latching onto a timely news hook can make your press release reap big results online. Hear the details in this edition of the All Things Press Release podcast

Dallas Area Media Discuss Strategies for Marketing to the Hispanic Market

Jessica Lueck, Marketing — Fri, 30 Oct 2009 18:19:48 +0000

Business Wire Dallas hosted “Targeting the Hispanic Market: Strategies & Trends,” a media breakfast for Dallas-area communicators on October 22 to discuss how to target communication efforts to the ever-growing and influential Hispanic consumer market. The panel included (left to right): Alfredo Carbajal, Editor-in-Chief of Al Dia Eloina Juárez, Assignment Editor at KUVN Univision 23 Brent Murphy, Publisher of [...]