BusinessWired - Business Wire Blog

Covering Your Bases on The Big Issues This Election Season

Amy Yen, Marketing Specialist, Business Wire — Fri, 25 May 2012 12:00:01 +0000

by Danny Selnick, Vice President of Public Policy Services, Business Wire DC The upcoming presidential election and national political conventions are looking to be a contentious time. No doubt this will be an interesting election cycle where also the entire House of Representatives is up for grabs, as is nearly one-third the Senate. So will [...]

Online Newsroom or Investor Center – Your Message Must be Mobile

Phil Dennison, Senior Marketing Specialist, Business Wire — Mon, 21 May 2012 13:38:11 +0000

Ibrey Woodall, Business Wire's VP, Web Communication Services, explains why your online newsroom or investor center must be accessible to mobile users, and suggests some considerations you should examine when making it happen.

Local Coverage Can Transcend the Community it Serves

Amy Yen — Fri, 11 May 2012 12:00:56 +0000

by Molly Pappas, Media Relations Specialist, Business Wire Boston Last Thursday, over 100 PR and communications professionals attended Business Wire Boston’s media panel breakfast event focused on the ever-changing media landscape. Panelists from the Boston Business Journal, Christian Science Monitor, Boston Herald, Patch.com and Mass High Tech discussed how news is changing in a digital [...]

Local Bureau, National Media: Four Major Outlets Tell PR Professionals How to Get Their Attention

Amy Yen, Marketing Specialist, Business Wire — Wed, 09 May 2012 06:25:47 +0000

by Andrea Gillespie, Account Executive, Business Wire Chicago With Chicago being the third largest media market in the US, many national media contacts call The Windy City home. Whether their beat is the entire Midwest or specific industry groups, knowing who’s who in the Chicago national media scene can earn you more placements. In April, Business Wire hosted some of these national news gatekeepers [...]

It’s All About Marketing and PR Convergence with Our New Smart Marketing Page

Tom Becktold, SVP Marketing, Business Wire — Tue, 08 May 2012 20:30:13 +0000

For professional communicators today, there is a growing understanding that PR and marketing efforts must work in unison to be most effective. For example, the cost of the keywords that marketing bids on in their advertising outreach can be reduced when PR successfully gets those same keywords embedded and issued/posted/shared in their audience engagement efforts. [...]

Journalists Tweet Their PR Pet Peeves

raschandahall — Wed, 02 May 2012 19:43:31 +0000

compiled by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago Recently @muckrack asked journalists to share some of their pitching pet peeves in a #muckedup chat. I’ve compiled my favorites for your learning pleasure. Share “@muckrack I automatically delete any pitch that begins, “Dear Sir/Madam” Ashley Mayo Wed, May 02 2012 10:41:11 ReplyRetweet Share “@muckrack [...]

Buy Commemorative Pins at the 2012 Berkshire Hathaway Shareholders Meeting

Amy Yen, Marketing Specialist, Business Wire — Tue, 01 May 2012 11:44:44 +0000

It’s that time of year again! Business Wire is again headed to the Annual Berkshire Hathaway Shareholders Meeting in Omaha. As always, we’ll be selling a great item at our booth to support a great cause. This year, we’re selling commemorative Berkshire Hathaway Shareholder Meeting pins. Check them out: Pins will sell for $3 each, [...]

Upcoming Business Wire Events: Olympics in London, Katie Paine in Dallas, Meet the Media in Boston, Denver and Charlotte

Amy Yen, Marketing Specialist, Business Wire — Mon, 30 Apr 2012 15:41:13 +0000

Business Wire’s Media Breakfast: The Olympics, Media & PR Hosted by Business Wire London With the biggest sporting event in the world at our doorstep, join us for a discussion about how the Olympics affects the media landscape. Panelists include: Matt Ball, Editor-in-Chief of MSN UK, Scott Dougal, Deputy Sports Editor, the Press Association, Duncan [...]

TRUNCATED TRANSPARENCY: The JOB Act’s Compressed IPO Cycle and its Hidden Implications for Market Fairness

Phil Dennison, Senior Marketing Specialist, Business Wire — Fri, 27 Apr 2012 12:45:48 +0000

by Neil Hershberg, Senior Vice President, Global Media/Business Wire Welcome to the new era of clandestine compliance. The newly passed JOBS Act (Jumpstart Our Business Startups Act) has come under withering attack by an influential chorus of critics. They are sounding the alarm that the Act dangerously dials back the disclosure obligations of “emerging companies” [...]

Multimedia Continues to Drive Press Release Views – Now More than Ever!

Phil Dennison, Senior Marketing Specialist, Business Wire — Mon, 23 Apr 2012 13:23:06 +0000

Sandy Malloy examines the effect that photos and other multimedia can have on how likely your press release is to get views.