Buxton News en-us http://www.buxtonco.com 32.86814-97.285666BuxtonReleaseshttp://feedburner.google.comSubscribe with My Yahoo!Subscribe with NewsGatorSubscribe with My AOLSubscribe with BloglinesSubscribe with NetvibesSubscribe with GoogleSubscribe with Pageflakes Buxton Recruits Territory Business Manager To Handle Increased Business in California

Mary Lou Jacobs joins the CommunityID division of Buxton.
June 23, 2009
Buxton, the industry leader in customer analytics, announces the hiring of Mary Lou Jacobs as a territory business manager for its CommunityID division. Based out of the home office in Fort Worth, she works with municipalities in California to help increase revenues by growing their retail sectors.

"Mary Lou has been a great addition to our team," said Amy Wetzel, senior vice president of CommunityID, Buxton. "California cities are being aggressive about the retail sector right now - redevelopment is a top priority in the state. Mary Lou has been able to assist these cities with retail retention and attraction."

To date Jacobs' California clients include San Jacinto, San Juan Capistrano and Menifee. Prior to joining Buxton, Jacobs' worked at the Fort Worth Business Press.

CommunityID has helped more than 450 communities and economic development groups nationwide attract appropriate retail development, which increases sales and property tax funding for the city, creates new jobs and satisfies residents' desires to shop at home.


About Buxton
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,900 clients are retailers New Balance Shoes, PETCO, The Container Store and Pei Wei.

For more information, visit www.buxtonco.com.

Contact:
Courtney Hall
Communications Specialist
2651 South Polaris Drive; Fort Worth, TX 76137
Tel: 817-332-3681 Fax: 817-332-3686
chall@buxtonco.com






]]> Right Fit - Consultant sees opportunities for Spencer

June 22, 2009

External Article Link: http://www.spencerdailyreporter.com/story/1548997.html


]]> Marketing Your Healthcare Facility To The Savvy Consumer

June 18, 2009

External Article Link: http://bit.ly/j66pV


]]> Fantastic Sams looking to extend its reach

June 15, 2009

External Article Link: http://www.fwbusinesspress.com/display.php?id=10415


]]> Bob Evans sees light at end of tunnel

June 12, 2009

External Article Link: http://www.bizjournals.com/columbus/stories/2009/06/15/story5.html?b=1245038400%5e1844036&s=industry


]]> Manufacturers Identify Customers To Gain Market Share

Through customer analytics manufacturers pinpoint customers for more efficient marketing and product placement.
June 9, 2009
As consumer spending shifts to bargain shopping and the "cheap is chic" mentality, manufacturers are turning to customer analytics to understand which customers are buying their products for marketing, advertising and product placement purposes.

"Manufacturers are no longer depending on retailers for information about what customer segments are purchasing their goods," said Charles Wetzel, president and chief operating officer of Buxton "Rather they are taking the matter into their own hands and identifying which customers are purchasing their products on a store-by-store basis."

The research and data available doesn't just identify customers, but explains traits of these customers such as media preferences and spending habits. With the millions of dollars spent on advertising each year, manufacturers utilizing customer analytics are creating extremely effective media plans, coupon redemption programs and coordinating these with in-store promotions.

"In the data-driven world that exists, it's no longer necessary for manufacturers to guess who is buying their products," said Wetzel. "We're not just able to pinpoint core customers by product, market and frequency, but we can tell a manufacturer what their customers watch on TV, what radio stations they prefer and what messages really resonate with each customer segment."


About Buxton
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,900 clients are retailers Kimberly-Clark, Wal-Mart, Pepperidge Farms and HEB.

For more information, visit www.buxtonco.com.

Contact:
Courtney Hall
Communications Specialist
2651 S. Polaris Drive; Fort Worth, TX 76137
817-332-3681
chall@buxtonco.com


]]> Public Sector Experiences Success This Year

City clients report retail wins despite changing retail climate.
June 9, 2009
Despite the changing retail sector, cities that understand their consumers, and how to market their community to the appropriate retailers and restaurants, are successfully recruiting retail.

"Retailers are genuinely interested in learning about the El Paso market, especially when we show them the Buxton information on our trade area," said Jessica Herrera, an economic development specialist for the City of El Paso, Texas. "The outlet mall in El Paso took the data and ran with it. They have experienced considerable growth over the past 12 months."

The city of El Paso has recently landed Babies R Us, DSW, Ulta and Pro's Ranch Markets. The city was also successful in getting Kohl's to open its third location in the market in an old Mervyn's building.

The city of Sterling, Colo., experienced success late last year with Bealls opening its doors in October.

"The citizens of our city were extremely happy to see Bealls open," said Richard O'Connell, director of the Logan County Economic Development Corporation. "From what we're hearing, Bealls doubled their projected sales during the holiday season. We couldn't be happier – and we look forward to announcing another retailer opening in the near future."

Officials in Bay City, Texas have seen similar success after taking a deep look at the consumers in their trade area.

"Out of the 10 retailers identified by Buxton as a good match for Bay City, we have landed both CATO and Hibbett Sports," said D.C. Dunham, executive director of economic development for Bay City, Texas. "Even though our projections showed a decline in population, the data we were armed with gave us enough momentum to land retail - now that's a testament to the power of consumer data."

Buxton's public sector division helps municipalities, counties and economic development groups identify retailers and restaurants that are a natural fit for a market through consumer analytics. More than 450 cities nationwide are using Buxton information to market to retailers, having successfully recruited over 20 million square feet of retail.


About Buxton
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,900 clients are retailers FedEx Office, New Balance Shoes, HEB and Vitamin Shoppe.

For more information, visit www.buxtonco.com.

Contact:
Courtney Hall
Communications Specialist
2651 S. Polaris Drive; Fort Worth, TX 76137
817-332-3681
chall@buxtonco.com



]]> Buxton Finalizes Strategic Alliance with Experian with the Integration of Experian's Market Planning Services

Experian's market planning arm, formerly Predictive Analytics, now fully incorporated within Buxton.
May 18, 2009
Buxton, the industry leader in customer analytics, recently announced a strategic alliance with Experian, a global information services company providing analytical and marketing services to organizations and consumers. The alliance is now finalized with the integration of Predictive Analytics.

"The combination of Experian's data, technology and retail modeling systems with Buxton's market planning and customer analytics experience makes us the industry leader for businesses looking for guidance and market optimization for making critical real estate, marketing and merchandising decisions," said Charles Wetzel, president and chief operating officer for Buxton.

The agreement expands the availability of strategic location intelligence services to all types of retailers, municipalities, health care providers and consumer packaged goods companies throughout the United States.

"Finalizing this last step in the partnership with Buxton gives market planners the best information, tools and advice for creating and refining their growth and business strategies, all at their fingertips," said Rick Erwin, senior vice president and general manager for Experian.

Utilizing Experian's vast array of consumer demographic data allows Buxton to work on projects in 26 different countries and use a great breadth of variables when performing modeling projects for clients here in the United States.

About Experian

Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,500 people in 38 countries worldwide, supporting clients in more than 65 countries around the world. Revenue for the year ended March 31, 2008, was $4 billion.

For more information, visit www.experianplc.com.

About Buxton
Since 1994, Buxton has been the industry leader in customer analytics for the retail industry. Its focus now includes healthcare organizations, consumer packaged goods manufacturers and city governments. Buxton draws from its individual- and household-level data to determine lifestyles and buying habits to clearly identify an organization's best customers and find more like them anywhere in the U.S. Among its 1,900 clients are retailers FedEx Office, New Balance Shoes, PETCO and The Container Store.

For more information, visit www.buxtonco.com.





]]> What Retailers Should Do Now

May 15, 2009
http://retailtrafficmag.com/retailing/operations/retailers-examine-portfolios-grow-revenues-0501/
External Article Link: http://retailtrafficmag.com/retailing/operations/retailers-examine-portfolios-grow-revenues-0501/


]]> Control Your Real Estate

May 1, 2009
http://www.chainstoreage.com/story.aspx?id=101721&type=print
External Article Link: http://www.chainstoreage.com/story.aspx?id=101721&type=print


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