Marketing Madness Business News

Cardscan Makes Your Contacts Feel Good

noreply@blogger.com (Unknown) — Sun, 07 Sep 2008 18:59:00 +0000

2nd to a person hearing the sweet dulcet sound of their own name, people like to see their business card in another person’s possession. People will update their contact information, for you, much faster when they see their own business card. The Cardscan Business Card Scanner speeds up the process of organization new contact information. All contact information can be uploaded, as an online backup, to the Cardscan.net vault.

The best part of using the Cardscan software , which comes with the scanner, is each contact sees her/his own business card when s/he receives your automatic email request to update their contact information. People really appreciate that you took time out of your busy schedule to scan in their business card into your database.

This is a continuous commercial for you each time the Cardscan automatic update is sent., because the contact also sees your business card.

CardScan Business Card Scanners


CardScan Promo Video
   "Of all the things people have invented, nothing will replace the
personal touch in developing a human relationship" - C. E. Reid

Sell the Sizzle Not the Steak with a Press Release

noreply@blogger.com (Unknown) — Sun, 07 Sep 2008 18:54:00 +0000

A press release is a no cost, high impact tool for getting free publicity. It can be used to make or break any company. The key is insure the press release is written as a “news worthy” article for reporters to pick up and publish it. If it smells even a little bit like an advertisement, visualize the reporter pressing the delete key. Focus on the story, while intertwining your company into it.

You do not have to be a company to have a press release published. Career professionals can write, submit and have a press release published about themselves. Just make sure you spin the press release into a “news worthy” story with you as a participant, eye witness etc..

Jeff Crilley’s Free PR Tip-Writing a Killer News Release

Email; The Electronic Business Card

noreply@blogger.com (Unknown) — Wed, 27 Aug 2008 11:33:00 +0000

Email is a powerful tool for marketing skills or services. I'm not talking about email marketing campaigns or spamming people. I'm referring to maximizing everyday friendly, business or social emails we send to people we know.

An email sent to just 2 people, who know you, can exponentially get the word out about your business. That single email to 2 people could potentially go out to 2,000 people in less than 1 hour. It's a natural phenomenon inherent to email, called v iral marketing.

The subtle properties and functions of an email are under utilized, as passive marketing tools.

Your Email address: Select an address which reflects a professional image, even with friends. If you want people to take your business seriously, then you have to be serious about your business.

Carbon copy [CC] field: Always include those people they may only be slightly involved in your project. So what, if they only came to a status meeting once. Use email to keep them informed and your name in their face. The commercials you remember are the ones you see over and over. An email is your constant commercial. That person might be a potential referral to a new client.

Email Subject: What you type in the "subject" line is crucial to insuring people actually read your email. Always type something in the subject area of an email, even if you received it with a blank subject line. Keep the subject to 36 characters or less. Be succinct, yet informative in writing something that catches attention in the subject line. People open email based on what's in the subject, not because they know you. This shows people you value their time.

Keep in mind spam filters tend to trap email that has the words "hi", "hello" or just "Re:" in the subject line.

Email Signature: This is THE most important advertising area for you. This area is your billboard. It's also your electronic business card. This is the area where you tell people about your business with:
- your business name
- a slogan
- your telephone contact number
- your web site
- a special sale for this week
- maybe your snail mail address

for example my email signature is
C. E. Reid

CEO & President

NetTECH Systems
"Technology Solutions for Tomorrow . . . TODAY"

Tel: 201-222-5390
Publisher of Free "Savvy Intrapreneur" newsletter

Email Replies: Always respond to emails, even when you may not normally respond (i.e. chain letters). If it's an email you enjoyed reading, send a quick reply. Just say "thank you" or "this note made my day" (keep it very short). . . BUT make sure your email signature shows just below your reply. Click on "reply all" with your quick note. This increases the impact of getting the word out about your business.

Forwarding Email: Again, make sure your email signature shows just below your "FYI" note.