Here are a few things you can do to generate more business in the next 60 days and to ensure you start a new year with a lot of business.

1. Set goals and expectations first. Like any marketing plan you need to see first what you want out of these efforts and how much. This will also help you create a marketing plan for the next 60 days and give you a glimpse of how useful a marketing plan for the whole year could be.
2. Get in touch with your top 20 clients in the next 30 days. Why not use Thanksgiving as the perfect reason to thank them for their business. People get a lot of cards for Christmas, but not on Thanksgiving. You can use this opportunity for a special offer. Be sure to connect with these customers on social networks like Facebook and Linkedin. This is a good time to survey them and see what other services and products they would like to see you offering. Always ask for referrals.
3. Do you like the 12 days of Christmas idea? Why not offer a different promotion for each day?
4. Do an e-mail marketing campaign where you tell them about your most successful product or service and offer them a 3 days special offer for this product. This time of the year people expect reviews and are curious about other people’s stories.
5. Every year do you go out and spend money on Black Friday? Why not be the one offering a Black Friday deal or even better, a Black Monday deal online?
6. Send a press release. Tell a case study from one of your customers and how you helped them become more successful. You can submit the press release online using PRweb or many other similar services.
7. Sell a new year planning teleseminar series where you will educate your audience in what they need to do next. You can record the calls and later have a new product to sell. Teleseminars are also great to bring prospects into your funnel. Use Facebook to promote this event.
8. Use the “End of the Year” or “New Year” offer to promote one of your products or services.
9. If you have an e-book or report, give it at no cost on your website and promote as a Thanksgiving offer.
10. Tell people you are doing an end of the year clean up in your office because you need extra space and sell some items at a discount.

It is like a little diamond that you have to find, dig the dirt to be able to enjoy. Marketing your business is not different. You need to do some digging in order to find precious opportunities. Truffle farmers use Beagles to sniff and find the truffles. Smart people have coaches to spot their diamonds.

1. Be consistent. This is the most important thing. It is better to have 5 videos that you post one every week than to have one long video. People will learn to expect your videos and they get frustrated if you are not consistent.
2. Post frequent. Whatever is better for you and helps you be consistent. Some people can post a daily video, others do once a week. The idea here is to post as frequently as possible.
3. Use short videos. Sometimes you have to go longer, but try to be under 5 minutes. Trim all the fat.
4. 1 story per video. Focus is king
5. Don’t be boring. Being boring is a big sin in marketing.
6. Pay a lot of attention on the title, description and tags. Titles need to entice people to click and they need to contain some keywords so people will be able to find your videos. Add your url to the description and use as many keywords as possible on the tags.
7. Uberpublish. Post your videos everywhere. YouTube is just one video sharing place, post on all of them and don’t forget to post on your blog. Use a distribution software like Myvideosubmitter to make your life easier.
8. Be part of the community. Especially on YouTube. Subscribe to people’s channels, comment on their videos.
9. Have your channel on YouTube.
10. Always have a call to action and take them to a place where they can take action.
11. On YouTube use the call to action overlay to take them to a place where they can take action. It is a great way to get YouTubers to know more about you.
12. Share your videos on the social networks that you belong to.
13. Get rid of all excuses and start posting videos today. Don’t postpone.
14. sign up for our in depth training program on how to use online videos for business

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Download Who Pops Your Popcorn?!.

Of course, text is still a big part of any website and we need to pay a lot of attention to the copy. After all, copy sells. Just don’t forget that copy can also be in audio and video format. A mix of text, audio and video makes a site a lot more interesting. Remember that being boring is a big sin in business.

The copy on your site must pin point the pain in your customer’s mind, not only his needs or wants, but the pain that if correctly addressed will make him take action.

Next, tell your customer how you can help solve this pain.
Engage your customer and explain how and why you can help.

Think about the objections that could come up in a conversation and address them.

Then tell your customer how they will benefit from your solution, show how others have benefited from it. Don’t be shy with testimonials. Testimonials can be text, audio and videos. Use testimonials everywhere you can, on the product page, home page.

Tell them what action is expected and how they should take this action.

Give them contact information on every page: e-mail, phone number etc.

Always have a place where they can get ion touch with you. Preferably in every page of the site. Let them communicate with you, ask questions, expose their fears.

And, if they want to buy, let them! Don’t make it difficult for people to buy from you. Name buttons clearly, provide a range of payment options and only ask for information that you really need. People don’t like to give you information, so only ask for what is necessary.

On Dec 2nd the FTC, Federal Trade Commission will start enforcing some new rules that will probably affect your business.
Here is a brief summary of the new regulations:
Voice broadcast: The FTc considers deceptive to use an automated service to leave messages. Now you cannot place a recorded call unless you have written permission on file. This applies to existing customers and clients with whom you already have a relationship. You must provide the consumer with an interactive means of opt out of future calls and they must be able to do it at any time during the call by pressing a particular number or speaking a particular word. You need then to place that consumer in a do not call list.
If the message is left on an answering machine, it must include a toll-free opt-out number that connects to an automated voice or key-press opt-out mechanism.
If your call is reminding about a coaching call or package shipped, it is ok as long as the call is not selling anything.
Remember that if your customer opts-out, it is an opt-out from all phone calls.
So, if you use calls to market to your audience, remember to work the language on your order forms to make sure it gives you express permission to send prerecorded calls and a place for them to sign.

FTC rules regarding testimonials.
Advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. That means that just saying that results are not typical is no longer enough to satisfy the FTC.
If you are a blogger or affiliate marketer you need to CLEARLY state that you are making money if someone clicks on a link and buys a product that you are talking about.

The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement. Thus, bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. Likewise, if a company refers in an advertisement to the findings of a research organization that conducted research sponsored by the company, the advertisement must disclose the connection between the advertiser and the research organization. And a paid endorsement – like any other advertisement – is deceptive if it makes false or misleading claims.

The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.

1. Cd of the month interview
2. Cd of the month + transcription
3. Cd + newsletter
4. Printed newsletter
5. Newsletter + CD + transcription
6. Dvd of the month
7. CD/DVd of the month
8. Newsletter + CD/DVD rom
9. Training lessons
10. Reviews and summaries
11. Mp3 of the month- delivered online only
12. Mp3 + transcription
13. Micro membership with videos
14. Micro membership with mp3
15. Micro membership (reports) – It is called micro-membership because it has a fixed term or a final date. This model tends to work well during bad economic times because people feel better knowing that there is a final date- anything that has a system works well in this model.
16. micro membership by e-mail
17. membership site- needs to be heavy in content and be constantly updated. Tends to have a high drop-out rate.
18. membership + physical product
19. Softwares
20. Done 4 you services. This one tends to have a good retention because there is a pain of disconnection.
21. Monthly Webinars
22. Private forum
23. Resell rights club
24. Membership association
25. Consumer products of the month
26. Tele seminar coaching
27. Tele seminar + CD
28. Teleseminar + live event
29. Big ticket item
30. Certification Program
31. Coaching- Mastermind groups- 1 to 1 coaching

No matter which model you choose, you will have to figure how much information your audience will be willing to consume every month, because if you send them too much, they will get overwhelmed and will drop out of the program. You also need to have systems in place to bring new members every month.

Sales will follow.