CASE Social Media

Book Review: Digital Leader by @equalman

Mherek — Thu, 23 Feb 2012 09:00:00 -0500

Matt Herek reviews Erik Qualman's new book Digital Leader, an easily digestible (if not necessarily easily launchable) strategy for individuals to maximize their leadership potential in the social media/digital space.

Using Social Media in a Crisis: A Snapshot

CASE — Tue, 21 Feb 2012 13:07:28 -0500

Chris Syme is a former higher education communications associate who now heads her own agency, CKSyme.org, based in Bozeman, Montana. The agency specializes in crisis/reputation communications, social media integration, and training. A majority of higher education institutions have had one or more potential reputation-damaging events discussed in traditional and social...

Social Media: The Haze is Lifting and the Landscape is Coming Into Focus.

CASE — Thu, 16 Feb 2012 09:00:00 -0500

Susan T. Evans, chair of the 2012 CASE Social Media and Community conference, offers evidence that most educational institutions now have a sharper focus on how to use social media.

A Resurgence of Tumblove

Ma'ayan Plaut — Tue, 14 Feb 2012 09:02:00 -0500

Ma'ayan Plaut is the social media coordinator at Oberlin College. After spending the better part of a year observing the wonders of Tumblr from a close range, I decided that Oberlin should try and cultivate a following on our college Tumblr. Summer was the perfect time to do this: Most...

The World Has Gone Viral: Get Busy Tweeting

Mherek — Thu, 26 Jan 2012 09:00:00 -0500

Matthew Herek (@mherek) currently serves as the associate director of young alumni engagement in the office of alumni relations and development at Northwestern University. He works to integrate social media in ways that increase engagement and participation in the alumni community. OK, perhaps that title is a little dramatic. I...

Using New Media Tools to Promote Faculty Research

Jen Doak — Wed, 18 Jan 2012 12:50:24 -0500

Menachem Wecker, formerly of The George Washington University, discusses how new media like blogs and content-sharing sites can help advancement folks with an issue as old as parchment and quill pens: getting a general audience excited about academic research.

How Pinteresting

Ma'ayan Plaut — Wed, 11 Jan 2012 10:24:57 -0500

Oberlin's Ma'ayan Plaut writes about how Pinterest can shift perspective in higher ed from promotion to community collaboration.

What's Going On? A Few Great Crisis Communications Sites

Jen Doak — Thu, 05 Jan 2012 09:00:00 -0500

Here are some examples of effective crisis communications sites in higher education. Do you know of others?

Top Five Social Media Happenings of 2011: A Completely Unscientific List

Mherek — Fri, 09 Dec 2011 09:44:14 -0500

Matthew Herek, associate director of young alumni engagement in the office of alumni relations and development at Northwestern University, writes about the top trends in social media in 2011.

Opportunities to Delight

Sarah H. — Wed, 07 Dec 2011 12:57:28 -0500

Sarah Hyde, social media coordinator for Seattle University, writes about a print ad that went viral on social media.