tag:blogger.com,1999:blog-365562832024-10-24T10:19:01.185-04:00Charity Brands Marketing was founded nearly 20 years ago with the vision of creating mutually beneficial strategic partnerships between nonprofit organizations and corporations through integrated cause marketing partnerships.Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.comBlogger29125tag:blogger.com,1999:blog-36556283.post-72484075864029040732007-12-10T12:52:00.000-05:002007-12-10T13:42:18.239-05:00

A piece in today's Journal asks why charities are are not better at reporting results. It recommends:Foundations provide detailed information on their Websites, including boardmember biosCharities should explain to donors how they measure effectiveness and not impede existing efforts at self-regulationMore charities should embrace rigorous forms of evaluation and report their findings publiclyThe

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-66498015856645045402007-12-05T12:29:00.000-05:002007-12-10T12:50:50.449-05:00

Over the past 20 years, I have watched cause-related marketing explode in popularity in the United States as consumers become more socially conscious. But now there is strong evidence that the goodwill bug is spreading. The new Edelman Goodpurpose™ study of nine countries shows that 85% of consumers are willing to change brands or their consumption habits to make tomorrow's world a better place.

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-36421080670275818982007-09-18T18:18:00.000-04:002007-09-18T18:29:30.149-04:00

The October issue of The Atlantic is titled The Values Issue. The cover story is an interview with Bill Clinton on his social philanthropy ventures. "The idea is to identify markets that aren't supplying enough beneficial goods or services to meet the potential demand, and then to lead them to a new equilibrium"--a business approach to philanthropy. The article raises questions about whether the

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-92046114208259422912007-08-26T22:42:00.001-04:002007-08-27T00:16:35.114-04:00

This is what I call turning lemons into lemonade: Stephen Colbert broke his wrist when he had a spill during a audience warm-up. Instead of wearing a flesh-colored cast and downplaying his injury on camera, Colbert made comic hay out of his predicament. He even got his audience--and Brian Williams--to flaunt "WristStrong" bracelets to raise "wrist injury awareness" in a "WristWatch" campaign.

Anonymoushttp://www.blogger.com/profile/02101350516459844886noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-49356575899694497212007-08-14T15:24:00.000-04:002007-08-15T16:21:12.829-04:00

RIP to Brooke Astor, a great lady who did so much to enrich New York's museums, libraries, boys' and girls' clubs, homes for the elderly, churches, landmarks and other institutions and programs. Here's hoping that our new century brings more heiresses in the mold of Brooke Astor than Paris Hilton. Astor gave so much to New York, and our city is richer for it.

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-35082137151970730792007-08-02T13:29:00.000-04:002007-08-02T13:32:38.873-04:00

CNBC does a great wrap-up of Super Saturday Live last weekend, the Hamptons designer event broadcast on QVC to benefit the Ovarian Cancer Research Fund. Kudos to all the wonderful people that put this event together!

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-27064905690975924112007-07-10T18:17:00.000-04:002007-07-10T18:24:14.899-04:00

Media Alert: I'm quoted in this CNN Money story comparing private equity philanthropy overseas and in the US: "Private equity: Scrooge no longer."My quote: "Private equity firms are very concerned about making any statements. They are being very circumspect," said Stephen Adler, chief executive of Charity Brands Marketing, a New York firm that advises private equity firms and hedge funds on

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-2006167198406431142007-07-09T19:12:00.001-04:002007-07-10T08:20:01.589-04:00

Think that Bill Gates and the dot-commers are going to be the major drivers of philanthropy in the coming decades?Consider this, then: In 2003, the biggest family foundations created by hedge fund managers was $360 million. In 2005, it jumped to $1.6 billion. About $1.3 trillion is currently invested in hedge funds. Hedge funds trade more each day than most companies make in a year, and the boom

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-59324572028697602462007-07-09T15:55:00.000-04:002007-07-10T15:19:43.851-04:00

Venture philanthropy has its champions and detractors. Detractors say capitalism and charity shouldn't mix. Proponents say it applies principles of accountability much needed in the nonprofit sector. Oh, and it may also be a potent weapon in the war on terror.Stop the presses. Venture philanthropy fights terrorism? So implies moderate religious leader, venture philanthropist, and businessman the

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-14109111171706775452007-07-01T19:37:00.000-04:002007-07-01T19:45:09.064-04:00

A new analysis of trends in philanthropy by GivingUSA demonstrates a trend away from individual giving and towards private foundations. "A decade ago they represented 8.5% of philanthropic dollars (two decades ago, 7%). Today they represent 12.4%." This is a good thing because structured giving demands accountability and responsible stewardship. And that's a plus for the giver and the recipient

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-57659476073145185302007-06-13T14:33:00.000-04:002007-06-13T16:23:20.982-04:00

15,000 women die every year from ovarian cancer. Only 50% of women with the disease survive longer than five years, in large part because only a quarter of women with the disease are diagnosed in the early stages.But that could change in 2007.Experts have reported a potential breakthrough in ovarian cancer detection, with a checklist of symptoms that every woman on the planet must study like a

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-31794077883600406062007-06-04T08:35:00.000-04:002007-06-04T09:38:02.358-04:00

The nonprofit hospital industry is in trouble. According to a report from onPhilanthropy, various pressures, including an increasing rise in uninsured patients and an aging population are putting a strain on the system. The rise in philanthropic contributions has not kept up with the needs of the nonprofit healthcare system. Can philanthropists meet these challenges as the cost of technology and

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-60539233357227596512007-04-30T00:06:00.000-04:002007-04-30T00:45:46.620-04:00

A recent Wall Street Journal piece, titled "Hedge Funds Roil Charity Fundraising," describes how hedge fund managers on charity boards have shaken up the old guard with their encouragement of risk and debt, hosting of flashy galas, and emphasis on fundraising at what some see as at the expense of service. A charity's mission is always paramount, but the bottom line is that these unorthodox

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.comtag:blogger.com,1999:blog-36556283.post-36074260466158788732007-04-16T09:32:00.000-04:002007-04-18T09:50:02.529-04:00

I've written previously about the importance of supporting veterans' charities in the wake of the Walter Reed scandal. But caveat donor. This Palm Beach Post article, in which I'm quoted, is about The Disabled Veterans LIFE Memorial Foundation, which is charged with building a monument in Washington DC for the nation's 30 million veterans, is up to its eyeballs in debt and mired in an ugly

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-27105220760065470492007-04-08T10:05:00.000-04:002007-04-10T11:17:49.479-04:00

"Medical research has revealed enough about the causes and prevention of heart attacks that they could be nearly eliminated." So why do nearly half a million people die from a heart attack each year? Today's New York Times explores this in a sobering article. Here are some reasons:The single biggest delay in treatment is from the onset of symptoms and calling 911. People don't want to be seen as

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-75256339999003563412007-04-02T23:40:00.000-04:002007-04-03T00:42:20.041-04:00

Cancer seems to be on every cover this week, due to the unfortunate recurrences of the illness for two brave people in the political arena, Elizabeth Edwards and Tony Snow. If there is any good that will come out of this, it is that people are stepping back and evaluating where billions of dollars of cancer research has gotten us. Many salient questions are being asked. Here's just a sample from

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-52630445034141982802007-03-21T11:47:00.000-04:002007-03-21T14:00:44.857-04:00

In the past the IRS has cracked down on donors of cars in bad condition to charity. Who are the latest charitable tax dodgers that the IRS is casting its lines for?According to a tip from Marketwatch, the IRS is eyeing donor-advised funds as the next charitable-cheating scheme. When used correctly, donor-advised funds allow donors to control how a charity uses their money without incurring the

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com1tag:blogger.com,1999:blog-36556283.post-65737158520067384332007-03-19T12:37:00.000-04:002007-04-06T12:35:59.438-04:00

The hedge fund industry has two faces. There is the bad face. On Friday, a former hedge-fund manager Imperium Advisors LLC agreed to pay almost $120,000 to settle charges that it violated securities rules. This is only the most recent scandal that has tarred the hedge fund industry.As long as there are bad actors like these in the hedge fund industry, hedge fund philanthropy will fail to repair

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-85165174617898309662007-03-10T21:00:00.000-05:002007-03-12T15:31:15.197-04:00

The mortgage securities bubble is about to burst, and investors are worried. Charities should be worried, too. Will the industry maintain its commitment to fighting homelessness and poverty? We'll be watching like hawks, because the Dow is rebounding, but still shaky. If the industry drops its support of critical causes, that will be a bad augur for corporate philanthropy overall. Corporate

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.comtag:blogger.com,1999:blog-36556283.post-31646240442737332072007-03-05T14:13:00.000-05:002007-03-05T17:52:53.076-05:00

Last week I spoke here and on CNBC about how Toyota could generate good will among the red-state patriots by supporting veterans' organizations. Well look what's in the news.The treatment of veterans at Walter Reed and other outpatient facilities has brought shame on the military system, and deservedly so. While I don't for a minute think the pressure should let up on the Pentagon and current

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-58118623165487890972007-03-03T21:32:00.000-05:002007-03-03T22:03:42.383-05:00

Media alert: This is not a cause-marketing post, but I'm in the cover story of the real estate section of tomorrow's New York Times. (My Trump Parc apartment is on the market. The article is about apartment buildings that don't allow open houses. Find out what side I'm on and why.)

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-17766719902252422172007-02-27T10:15:00.000-05:002007-02-28T03:12:09.743-05:00

Breaking news: I'll be on CNBC TV today at 2:00 pm offering my advice to Toyota on corporate giving. If you miss it, you can catch me on Money Matters tomorrow at 10:20 AM on the Financial News Radio Network discussing the same topic.Update: The Money Matters spot has been rescheduled to 10:20 AM Wednesday March 7th (probably because of the stock market correction).

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com0tag:blogger.com,1999:blog-36556283.post-29976035188469322412007-02-24T21:48:00.000-05:002007-02-27T11:57:54.019-05:00

Toyota is the big business news story these days. Global projections indicate that it will soon to overtake General Motors as the world's largest car company.No one's afraid of being number one--unless you're a Japanese carmaker and half of your profits come from the U.S. of A. "We constantly need to think about the potential backlash," Toyota CEO tells Business Week in next's week's top story.

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.comtag:blogger.com,1999:blog-36556283.post-85790581019877657142007-02-22T19:26:00.000-05:002007-02-22T20:48:10.794-05:00

Fitness, nutrition, and health are three of the nation's chief preoccupations, and now the country's purveyors of granola and tofu, Whole Foods and Wild Oats, are becoming one.Pardon me for kvelling about a client, but this demonstrates the reach of America on the Move (AOM) , a national initiative to help individuals and communities across the nation make positive changes to improve health and

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com1tag:blogger.com,1999:blog-36556283.post-81589785192483109972007-02-21T18:33:00.000-05:002007-02-26T10:26:04.967-05:00

Altria has employed massive do-gooding to compensate for its bad-doing. The arts patron formerly known as Philip Morris has given $210 million to cultural groups over the last four decades. As part of its restructuring, Altria will be phasing out its support of the arts, according to a report in today's New York Times. The impact on the arts community will be huge. Next year, only half of the

Stephen M. Adler -- Chief Executive Officer, Charity Brands Marketinghttp://www.blogger.com/profile/16260594718142917488noreply@blogger.com